Short-term vs Long-Term of Collaborative Relationships

When you think of collaborative partnerships, do you think in the short-term or long-term? Do you concern yourself only with what you can get out of the first level of your partnership or do you recognize the ongoing opportunities from collaboration?

Having been in business for nearly 24 years, I’ve seen those who understand the long-term of business and those who think only in the short-term.

The Thought Process

Short-term thinkers focus on the quick dollar without much thought to what comes next. They grab what they can without a view of the future.

Long-term thinkers realize every action is one that can create win/win, ongoing opportunities. Long-term thinkers are willing to give a little (even a lot) extra in the short term to build an ongoing relationship with collaborative partners, clients, vendors and affiliates.

Collaborative relationships between companies, can be the lifeblood of businesses today. Collaborative relationships allow you to increase the creative ideas, minimize financial risk and increase market reach.

Yet, some entrepreneurs completely lose sight of this ever-increasing trend in business. Rather than looking at how they can create a win/win partnership, they think only in terms of how to benefit in the short term.

Missed Opportunity

Some entrepreneurs are so short sighted they lose sight of future opportunities. Rather than viewing the partnership as something that can grow over time, they have a “get in and get out” mentality.

Short-term thinkers look at only the immediate gains while long-term thinkers understand there is likely to be more opportunity in the future.

Consider these questions specific to collaborative relationships.

  • Do you do all you can to make the relationship a win/win?
  • Do you look for ways to bring benefit to the collaboration?
  • Are you willing to give more than agreed upon?
  • Do you nickel and dime each other?
  • Do you struggle with repeat business?

Create a Win/Win

Develop a focus that creates a win/win, rather than simply what you can get in the short-term.

For example, when working with clients, be willing to add in extra deliverables at no extra charge to create the “wow” factor for your customers.

Recently I began working with a wonderful client. Knowing the client would benefit from a makeover on her LinkedIn profile, I reworked the copy and images without any additional cost to my client.

Her profile went from so/so to one that immediately conveyed her branding in a much more effective way.

I could have easily charged for this, but I wanted to go the extra mile. The client has invested a considerable amount with my company and this was one way to let her know how much I appreciate her.

Long-term plans for visibility

An aspect of the long-term is focusing on gaining visibility. There are a number of ways to do this and it is something you need to focus on. There is both online and offline visibility as well as the short-term and long-term.

When you post on social media, keep in mind that what you post is there for the long-term. Virtually anything is searchable at some point in the future so be aware that what you post today can come back to haunt you in the future.

Not sure how to gain the greatest benefit with your visibility? Join me on January 10, 2018 for Rock Star Visibility, a one day workshop in Portland, Oregon. http://www.powerupforprofits.com/tranform2018

As you attempt to stay competitive and grow your business, are you looking at only the short-term or do you truly look at the long-term? Giving a little today can go a long way in building a stronger tomorrow.

Comments

  1. Colleen Wietmarschen says:

    Great post Kathleen. Starting my 22nd year in business in January 2018, one realizes going the extra mile pays off. It’s those extra details and very meaningful things that keep the relationships going. And yes, staying professional on social media is imperative. Lord help us!

  2. I always worked long hours without being asked for when I saw it would be good for the company. I always put my all into whatever I was doing or who I was working for. When I was an employer, I spent evening or Sunday hours to teach my employees extra skills. I do believe that everything you give from your heart comes back, manyfold. Thank you for being you!

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