#1 Mistake Authors Make with their Book Marketing

I can’t tell you the number of authors I’ve talked to who dream of hitting #1 with their book.

Yet, many never do much of anything to market their books. Worse yet, there are those who write book after book thinking the more books they publish, the more they will sell.

My recommendation is to figure out the marketing before you write a boatload of books. Here’s why; if you don’t have a winning marketing process, you likely won’t sell many books. Simple as that.

What Successful Authors Know

Virtually any successful author knows they must put effort into marketing their book.  Prior to what is available online, launching books was much more costly than it is today. Now, you can do what is referred to as an online launch.

The best part of an online launch is you can do it from the comfort of your home.

If you plan to watch your book hit #1 in the various categories on Amazon, you will be well served to put effort into the three phases of a book launch.

  • Pre-launch
  • Launch
  • Post-launch

A few of the areas of focus are the Amazon prep, develop your marketing plan, implement the plan to include email messaging, blog posts, podcast and radio Interviews, virtual book tour, engagement with buyers and follow up with buyers.

The launches that fail (where very few books are sold) have been a result of half-hearted efforts, only minimal focus on the authors part, or not being 100% committed to the success of the launch. Often these authors blame everything other than what is really to blame; they thought their book would be the exception to the rule and somehow, someway, fly off the Amazon shelves into the hands of the reader.

Let’s take the pre-launch phase.

Pre-launch is exactly like it sounds. You are prepping for the actual launch. You need to get your Amazon information ready, any incentives you will offer to buyers during a specific period, your book sales page, thank you page and a series of follow up messages to build awareness and connection with those who will purchase your book.

This is just the tip of the iceberg of what you need to do to prepare for a successful launch.

I’ve conducted lots of successful book online book launches. I know what it takes. And I know many authors would love to have the formula at their fingertips.

That is why I wrote the report – Hit #1 on Amazon. Check it out. It’s FREE and has the very information that will put you way ahead of where you will be trying to figure this out on your own.

www.oneonamazon.com

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