Authors: LinkedIn May Very Well Be Your Missing Link to Success

It’s one thing to sell books. It’s something completely different to know your book can open lots of back-end opportunities like speaking engagements, coaching and consulting opportunities and interviews.

With my book, Power Up for Profits, not only did I make thousands of dollars on the front end from direct sales, I made hundreds of thousands on the back end because of the doors the book opened up.

Books Alone Rarely Make Enough Money

Books, in and of themselves, rarely make enough for an author to claim financial success. The back-end opportunities are where the real money is.

Yet, most authors don’t know how to find these opportunities.

Some of the revenue streams are speaking engagements, consulting gigs and coaching clients.

Depending on who your sweet spot readership is, one avenue that might reap huge benefits, and create great financial rewards, is LinkedIn.

What is LinkedIn?

LinkedIn is a social networking website geared towards professionals such as corporations, management, executives and nonprofits.

If any of these are in your wheelhouse of clients, you would be wise to learn how to optimize all that LinkedIn offers.

LinkedIn offers instant access to a network of people in specific fields and industries. With great search functions, you can search for new opportunities in a very targeted way.

One of the best features of LinkedIn is the ability to generate sales leads. However, there are specific ways to optimize your efforts.

Here's What LinkedIn is About

According to the information listed on their site, “LinkedIn is the world's largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world's professionals to make them more productive and successful. We can help you:

  1. Establish your professional profile and control one of the top search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and get industry insights.
  5. Find other professionals in the same industry using groups.
  6. Share your thoughts and insights through LinkedIn’s long-form publishing platform.
  7. Tap into the knowledge of your network.
  8. Discover new career opportunities by searching for jobs.

As an author, consultant, coach or speaker, there is ample opportunity when you tap into the incredible community on LinkedIn.

Each Contact Worth $58.20

In a recent conversation with my friend and colleague, Janis Pettit, it turns out every contact we have on LinkedIn is worth an average of $58.20 each. Can you imagine?

Compare that to the typical email subscriber, who is worth an average of $1 to 5 each for most people. The difference is in the quality of connections you make on LinkedIn if your clients are other businesses.

Janis started gathering case studies on the amazing results she was getting generating leads for her clients using LinkedIn, and she wants to show you how you can do the same.

According to Janis, authors are sitting on a gold mine with LinkedIn. If you, as an author, speak to corporate audiences, imagine the wealth of opportunity LinkedIn offers… when you know how to tap into it.

Not sure?

On Thursday August 17th Janis is doing a full out training with her partner Jeff Smith,
one of the top LinkedIn Experts.

How to Get 3 or More Lucrative Clients a Month using LinkedIn

Go here to discover everything they’re covering during this webinar  http://www.powerupforprofits.com/janis

For any expert, consultant, coach or business owner, this is going to blow you away. This is a TRAINING EVENT. You will leave with a LinkedIn lead generation system you can use right away.

They’ll even show you a case study of someone that generated $70,000 in a few weeks! While that may not be typical, would even a portion of that help you out?

Check out the training. There’s no charge to join in. http://www.powerupforprofits.com/janis

 

 

 

Authors: Now, more than ever, your words are needed

“The world is in a world of hurt. Now, more than ever, your words are needed.” I’ve often said this in many presentations, interviews and consulting calls with clients.

I believe this statement to the core of my being. I also know the groups I speak to and the clients I consult and mentor with are change agents. Often calling themselves transformation writers, speakers, coaches and consultants, many will get their message out to market, but nowhere near what they are capable of.

Yet, with all that is happening around the world, one would be left to wonder why they wouldn’t do all in their power to get in front of their audiences in a big way.

“I’ll be bolder when I am more well known,” some authors claim.

It doesn’t work that way. If you can’t be bolder now, you likely won’t stand out enough to become well known.

If the primary reason to write is to become famous, you’re likely missing your true calling as a writer. Most authors write because they are called to write, not because they might gain some level of fame.

Yet, whatever your motivation, it’s yours and yours alone. Regardless of your motivation, writing requires you not only write, but market your work… if you want to reach the greatest number of people.

Getting Stuck

There are two primary areas writers get stuck; writing and marketing.

Writing

Some writers claim they need to be inspired to write. Others, don’t wait for inspiration. They write because they have something to write about. I tend to fall into the group that writes because I have something to write about.

If I waited to be 100% inspired, I may not get much at all done. However, lest you think I’m not inspired to write, I am. My inspiration comes from knowing my words can, and do, make a difference to my readers. My inspiration comes from knowing I am fulfilling my dream of being a successful, published author. My inspiration comes from knowing, by disciplining myself to write, I am living the life I once only dreamed of. My inspiration comes from knowing I am doing what I am here to do… write.

What truly inspires me to write, even when I don’t feel like it, is knowing how powerful words can be.

If you’re struggling to write, think in terms of the impact your writing will have. Regardless of your topic or genre, if you consider yourself to be an inspirational and transformational writer, there are those who are eager to read your words. Don’t deprive them.

Marketing

When you think of big name authors, there’s always the temptation to think they somehow achieved their success simply by being in the right place at the right time. Chances are, the “right place at the right time” has a lot to do with how much marketing they did, equating to lots of visibility.

Once you become visible to your fan base, the more likely it is they will become raving fans. Raving fans tend to buy everything you publish, listen to as many interviews as possible, watch your webinars and hire you for various services you offer.

It’s like what my father told me many times, “The harder I work, the luckier I get.”

For authors, I would say, “The more you implement strategic marketing, the luckier you will become.”

The challenge for many authors, they claim, is not knowing what to do. In today’s world of fingertip information, it’s hard to believe someone doesn’t know what to do. Information abounds. And therein lies the challenge; too much information. Conflicting information. Incomplete information.

Yet, if an author makes learning how to market a priority by investing in resources to cut the learning curve, amazing things can happen.

My Time is Dedicated to Authors

Because I know how important it is for authors to gain access to proven strategies and systems, I dedicate much of my writing and speaking teaching authors how to market.

One resource I put a great deal of effort in creating is my Hit #1 On Amazon report. In it, I take you step-by-step on several ways to market your books.

In a blog post I wrote on viral marketing, I commented, “In the past, authors had to depend on limited avenues to get their work out. Today, it’s merely a matter of focus, commitment and proudly saying to the world: “Hey, I’ve got some creative content here. Listen (look) up. You’re going to love this.””

Time is Critical

As mentioned at the beginning of this post, “The world is in a world of hurt. Now, more than ever, your words are needed.”

There’s no time to wait for everything to be perfect for you to do all you can to get your message out.

The simplest thing you can do is put a checklist together of various marketing activities you can implement each day. You don’t need to do everything on the list each day. Rather, select two or three activities that take no more than 30 minutes total.

Imagine after a month, how much traction you’ll get from as little as 30 minutes a day. The key though, is consistency. Every day means every day.

You’ll get a great result if you stay the course with your marketing. Don’t expect results by doing one or two things and then giving up. Do something every day and watch your book sales go up.

Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories

Something I focus on with my books, speaking engagements and consulting is gaining visibility. Early on in my writing career, it was much more difficult to gain visibility compared to today. Yet, today, there is more noise than in the past.

Early on in my writing career, a popular way to gain visibility was with media releases. Another was with radio interviews, but often it required going into the station.

Today there is so much more we, as authors, have available than in the past.

What with social media, joint venture partnerships, affiliate marketing and online article directories, today there are incredible opportunities to get your message out to market in a big way.

With a little bit of research, an author can find plenty of opportunity to get their message out to market.

Where Have Other Authors Appeared?

A quick Google search on authors who write in a similar genre as you will bring up ample listings of where you can target your message. For example, with my soon to be published memoir, my readers also enjoy the works of Cheryl Strayed, Lisa Nichols, Elizabeth Gilbert and Janet Attwood.

For example, by using the search term “Cheryl Strayed blog postings” there are countless listings of where Cheryl has either guest posted or been featured. All of these are potential locations for me to have my work featured.

With each of the authors who have a similar market reach as me, I would go through the same process.

I then input the information into a spreadsheet.

Granted, this is a time consuming process. You may want to hire a virtual assistant (VA) to do the research for you. After all, for $10 – $20 an hour, you can get quite a long list of potential locations to have your writings featured for under $50.

Hiring a VA to do this type of research frees up your time to write your posts, interview and put your efforts into the activities only you can do.

Breaking Stories

Another way to gain lots of visibility is by piggybacking off of breaking stories through the process of Newsjacking.

The first time I heard the term Newsjacking, I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking, “It is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.”

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happening right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States. You could piggyback off of what's trending.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better then to NewsJack this epic day.

Whatever your area of expertise, there are bound to be ways to NewsJack.

Book Launches Benefit from Newsjacking

If you have a book launch coming up, you can definitely NewsJack stories that tie into your story-line, theme or topic.

With my memoir, some of the areas I can piggyback off of are homelessness, addictions, coming out and failure to success. These topics are all part of my memoir. (Be watching for more information on the release date)

However, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you.

Gaining visibility for your book is an ongoing process. One way to get the most for your efforts is to do something every single day to let potential readers know about your book. To learn powerhouse ways to do this, get my FREE report – Hit #1 on Amazon. Click here to access.

 

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Be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

 

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Train for Your Book Marketing Like You’re Training for a Marathon

I completed my first full marathon at the age of 61.

Granted, I was probably the last person to cross the finish line, but finish I did. Little did I know how grueling the process would be. Many times during the race I wondered what compelled me to think I could do this at my age, and yet, how great it felt once I achieved my goal.

Not a Lifelong Aspiration

Up to that point, I was not a runner, nor did I aspire to be one. With the amount of time it took me to cross the finish line, there are plenty of people who would say, “You’re still not a runner. That’s a snail’s pace.”

I didn’t participate in the 2015 Eugene Marathon for anyone’s approval. I did it for me. I needed something to push my limits. The marathon accomplished this and more.

As a side note, the point here is this; no matter what you do, you’ll have critics. Finish first, there are critics. Finish last, there are critics. Finish anywhere in between, there are critics.

If I ran based on the approval from critics, I would have given up long ago. But I didn’t give up. I crossed the finish line.

The first thing I said to the friends who stuck around to cheer me across the finish line is, “I’ll never do that again.”

Within a couple of days, I changed my mind. After some soul searching and analysis of what I could do better, I realized I had not given my all to my training. Right there and then, I decided to do another full marathon for my 62nd birthday. This time, I would train differently. This time, I would eat healthier. This time I would commit to doing something every single day.

Slight Improvements

Crossing the finish line for my second full, I barely skirted by in the legal finish time of 7 hours. An hour and a half improvement from the previous year. Yet, it still wasn’t good enough.

I decided to do another race for my 63rd birthday. This time, it be would a half marathon. I also joined a running group organized by Run Hub, a premier running store in Eugene, Oregon.

I was even more committed to my fitness goals this time around. Without fail, I showed up for the twice weekly group runs, followed the schedule the coach created for me, ate better than the year before, did a bit of cross training and completed my scheduled runs despite the weather.

Some days it was below freezing. Other days it was raining. Moving into the warmer weather of the training season, there were days I ran extra early to avoid overheating.

Another Year of Improvement

Despite the obvious improvement, when I got honest with myself, I realized I could do better.

My running coach had recommended cross training, but I so enjoyed my morning runs, I know I sacrificed time with weight training and bicycling to run. Sure, I did some cross training, but not as much as I could have.

The Soul-Searching Continues

After another soul-searching evaluation, I realized if I really want to excel in my next half marathon to celebrate my 64th birthday, doggone it, I have to make even more changes.

So… I hired a weight trainer. Being somewhat extreme in the way I do things, I knew I needed someone who would not baby me, pussy foot around, nor tell me something that wasn’t true.

“I will be doing a half marathon in May. But, my bigger goal is a sprint triathlon,” I told Kristian. “I know I need improvement in my overall strength. Is this achievable at my age?”

“Without a doubt. I’m training a 58 year old woman right now who has similar goals. She’s rocking it,” he said with complete congruence as he pulled her before and after image up on his phone.

“The thing to keep in mind is you are older. What would take someone in their 20’s, 30’s and 40’s to achieve an outcome, will take you longer, but it can be done. It’s up to you how successful you will be. I will teach you what to do, but only you can make it happen.”

“I want you to push me,” I said, not realizing Kristian has a reputation for pushing people beyond where they thought they could go.

He’s trained champion body builders. He’s guided average body type middle aged men and women to extraordinary results. And best of all, he loves what he does.

Improvements Show Up

In the short time I've trained with him, I’ve noticed definite improvements in my overall health, energy, vitality and focus. Granted, his normal workout is likely NOT what most people would be willing to do. But if I want results, I go for the gusto.

Just this morning I noticed a change that kind of blew my mind… just a bit. I’m attending a conference in Dallas for a week. I packed a huge suitcase of clothes, boots, books, hair products, supplements, protein powder… the usual. My largest bag is often within ounces of the 50-pound cutoff.

Lifting my bag into the trunk of my car, I thought, “This feels lighter than usual. Maybe I packed less than I thought.” When I checked my bag at the airport, I was delighted to see 49 pounds on the scale.

Comparing Apples to Oranges … Maybe

Boarding the plane, I couldn’t help but notice the similarities to marketing a book and training for a marathon.

The similarities are incredible. Training for a marathon, with the intention of crossing the finish line with pride, requires focus in various areas including eating, breathing, cross training, nutrition, sleep, supplementation, water consumption, and commitment to the long term.

Marketing a book, with the intention being to sell lots of books, requires several areas of focus.

Identifying your reader, knowing where they hang out (social media platforms, conferences, associations, etc.) preparation of marketing material, outreach for interviews, speaking engagements, book signings, building a community of raving fans on social media such as Facebook groups, and creating a balance with how you manage your time, energy and focus.

In addition, you must manage your state of mind when a bad review comes in as well as when someone you thought would be eager to buy your book doesn’t.

When I compare how I marketed my first book to how I marketed my last, it’s night and day. With my first book, I got similar results as I got with my first marathon. I did it, but it was somewhat laughable.

Many of my friends have said, “But you did it.”

Yes, I did, but there's plenty of room for improvement. Fast forward to my last book and race. I put tons of effort into what I did. The results showed it.

It Doesn't Stop with Your Last Success

Yet, I’m not willing to stop there. With my next book, a memoir, I am going even deeper into the marketing than ever before. I’ve hired experts to work with me on various aspects of my marketing.

Like my marathon training, the next book is requiring more of an investment of time, money and energy.

Many people would love to have the type of results I had with my last book, Power UP for Profits. After all, on the front end it did great. On the back-end, fantastic.

The back-end included filling a 3-day event, enrolling clients into private consulting and coaching, selling online courses to do with book marketing and more. But again, that’s not good enough.

I’m not willing to let my last success be my best success. I want to push the limits to see what I’m capable of. I want to go the distance with my next half marathon (and get my best time yet without injury) as much as I want to go the distance with my memoir.

Does this mean I must make sacrifices? Yes! Anyone who pretends otherwise is fooling themselves.

With running, there’s the sacrifice of that extra hour of sleeping in, playing on social media, eating foods that are not in my best interest and settling for the status quo. There’s more, but you get the idea.

With marketing my book, there’s the sacrifice of financial investment, time to learn new strategies, time to build the momentum and staying the course, regardless of whether I feel like it…or not.

Mind you, no one is twisting my arm to do either of these activities. No one is saying, “You have to do this.” No one but me.

Do you Settle for Average… or Require More?

I decided long ago to not settle for average. That’s not what I want my life to represent. I want to know I gave it my all. I want to push my limits. I want to exceed all my own expectations.

As an author, what are you willing to do to gain visibility for your books? Are you willing to grow into an amazing marketer of your content? Are you willing to learn what you need to be the best you can be? Are you willing to keep going when all outside evidence indicates nothing is happening? Are you willing to hire the right people to help you get to your result faster? Are you willing to go the distance?

Only you know what the truth is. And as we’ve all heard, “Actions speak louder than words.”

Learn some proven marketing strategies that will make your book stand out. Click here.

Authors: Are you worthy of this one thing?

Like many people, I belong to a number of Facebook groups. This morning a question was posed in one group that made me realize how often people say they want to achieve an outcome, but are not willing to invest the time, money or energy into achieving their goal in the most effective way possible.

This was the question: “DO YOU BELIEVE YOUR BUSINESS – AND YOURSELF – ARE WORTHY OF LARGE INVESTMENTS? Why or why not?”

ANSWER: Absolutely. I've been investing for years in both personal and professional areas. I've hired some of the best business consultants to assist me in getting my business, or a specific area of my business, to where I want it to be. I'm talking large investments that paid off. The caveat is that I applied the information.

I also invest in information products to help me learn more about specific areas I need to develop.

What drives me bonkers are those people who spend money thinking that's where the result resides. They do one or two things, then drop the ball and say, “This stuff doesn't work,” or “You're so lucky things work so well for you.”

It's the same with my health. I have a strength/fitness/nutrition trainer who kicks my butt in my training sessions. He doesn't baby me, nor should he. I take his advice and recommendations to heart and apply them. If I did nothing in between our sessions, ate in a way that didn't support my goals and basically ignored his advice, I may as well throw my money down the drain.

The results from working with him are phenomenal. My specific goals are to do a sprint triathlon for my 65th birthday. In the two years leading up to that, I am working on overall strength, fitness, energy, mindset and breaking through any limiting thoughts I may have that prevent me from being the best I can be.

I apply the information I hire someone to teach me. Otherwise, as previously mentioned, I may as well throw the money down the drain.

Sooooo, long answer to a short question…YES! I invest and I invest wisely.

Authors Need to Invest

As an author, there are likely investments you need to make… if you plan to promote your book.

You can go the route many authors choose which is to either do nothing or do all your marketing material yourself. A better choice may be to hire qualified experts to make your material pop.

Additionally, you can search and search for information on how to market, or you can invest in resources designed to cut days, weeks, even months off your learning curve. This also applies to hiring coaches and consultants.

The response (rather reaction) I often hear from those who know they need to invest, but resist doing so is, “I don’t have the money.”

You don’t need to jump into high-end programs or coaches right away. There are plenty of cost effective training programs you would benefit from. Again, when you apply the information.

Case in Point

For example, I created the Book Accelerator program especially for authors who want to do the marketing themselves. Perhaps they have more time than money, budget is a concern or they have not yet realized the benefit of putting a team together. Perhaps they work with a team and they want them to be fully equipped with how to launch a book. The Book Accelerator program can help them with this.

For a nominal monthly investment you have access to some of the best book marketing information available…. if you apply it.

When you market a book, you must think about launching a full-blown campaign. This includes a pre-launch, launch and post-launch.

The more strategic you are, the better. In a recent blog post I share some of the things I am working on to promote my memoir. Although the book won’t be released for several months, I am already putting things in place to optimize the book’s visibility and sales.

In addition, I know the more book sales I have, the greater my chances for other opportunities to open including, but not limited to, speaking engagements, consulting, coaching, interviews, JV partnerships, and invitations to write for blogs with a market reach I would benefit from.

Whatever results I experience won’t be based on luck. They will be based on the fact I developed a plan, implemented the plan and adjusted as needed.

Are you ready to take your book marketing to the next level? If so, join The Book Accelerator program today. You’ll be glad you did.

 

Authors: Make Your Mess Your Message and Then Promote It Like Crazy

In a few months, my memoir will be published. I feel like I'm opening a door to an amazing future.

Writing a memoir has been a dream for decades.

I talked about it, thought about it, dreamed about it. Yet, I didn’t do anything to move closer to writing it.

Part of me romanced the idea of sharing a very dark period in my life.

Another part of me kept my story carefully tucked away. It was safer this way… so I thought.

Inspired by Greatness

When I read, Maya Angelou’s memoir, Gather Together in My Name, something inside of me woke up. I was stirred beyond belief.  I thought, “Here’s someone I have so much admiration and respect for who shared some of the darker periods in her life. If she can do it, so can I.”

This coincided with attending a mastermind meeting in San Diego. During one session on achieving a long-time goal, I made a commitment, right there, right then, to get the first draft done by a specific date.  I went so far as to write down my goal and share it with the woman sitting next to me. I turned the goal into a commitment.

With several books already published, hundreds of articles written, thousands of blogs posts posted, writing was not the issue. Revealing things about myself I kept carefully tucked away for years was.

Yet, something inside of me had woken. I reached a point where I could no longer hide out. I could wait no longer to tell my story. It was one of those, “I don’t want to carry my story to my grave.”

Researching Other Stories

For months, I read dozens of memoirs from people I greatly admire. What was most revealing about this process is how vulnerable each had allowed themselves to be.

It became apparent each had made their mess their message. Amazingly, my admiration for each of these men and women intensified after reading their story.

Through sharing their “secrets” I've been inspired to share the experiences of my life that cultivated me into the person I have become. The dark times. The tough times. The ugly times.

I'm ready to let go of the secrets.

Simply Writing is NOT Enough

For some authors, simply writing their stories is enough. It’s a very cathartic process.

For others, we know we must do all we can to get our story in front of as many people as possible. We know our story will impact, transform, inspire and encourage others to break out of their own limitations.

For me, simply writing my story is not enough. I must also focus on raising awareness about the book.

Rather than sit on the dream of “I sure hope it sells,” I’m being very proactive about the success of the book.

Plan Your Success

Many authors spend an inordinate amount of time writing their book, but very little, if any time planning how their book will get in the hands of readers.

My plan is to do as many interviews, podcast shows, speaking engagements, webinars and teleseminars as possible leading up to, during and after publication.

I will also post on my blog, do a blog tour, guest blog and write for appropriate publications to further promote the book.

Then there’s the actual online book launch. My primary focus will be to drive potential buyers to Amazon to buy the book during a specific period. The purpose is to drive the numbers on Amazon, get the book rankings to number one in each category and as close to #1 overall as possible.

Will I achieve my outcomes? The only way to be sure I do is put 100% of my effort into the result I desire.

Marketing Starts Now

Even though the book will not be published for several months, there are things I’m already doing for promotions. In that I will be traveling across the United States and Canada to promote the book through live appearances, book signings and speaking engagements, it’s essential to prepare promotional material.

I’m currently working with a videographer on a speaker video (sizzle reel), a photographer on current photos, my speaker one sheet, media kit, and all other promotional items.

My team is fully aware of what my goals are. My OBM – (online business manager) and I have had numerous meetings about what needs to be done including a launch site.

I have someone who will work with me on securing interviews and blog tour opportunities.

I’m working with someone who will secure speaking engagements for me.

I have a social media expert who is laying the foundation for my ad campaign. All of this is in the works months before the book is to be published.

I am also reaching out to colleagues, friends and people in my circle of influence for their support to participate in the book launch. Some will be sending broadcast messages to their community. Others will interview me on their podcast and radio shows. Still others will post articles on their blogs. While others will be a part of the blog tour.

There will be a series of media releases distributed on PR Web. As well, my local media will be contacted directly. Local media loves to interview local authors.

This is just a portion of what I am doing to get the word out. Again, if I want the book to get in the hands of as many readers as possible, it’s up to me to be as proactive as possible.

What are you doing?

As an author, you must plan out your campaign. Sure, you can write and publish the book and hope it grows legs. Or, you can take full responsibility to do everything possible to raise awareness about your book.

Because I know how critical the plan and implementation are to the success of a book, I am launching a new group training designed for serious authors who are tired of lukewarm results for their books. Whether you are writing a memoir, business book, health, how to, spiritual or any book you want to reach lots of readers with, this training will assure you greater success than if you go it alone.

Be watching for details to be released soon about the training.

If you leave things to chance, your chances of success are a lot less than if you get in the driver’s seat with a very focused approach.

To assure you receive information on the training, I invite you to download my FREE report – Hit #1 on Amazon. www.oneonamazon.com

By opting in, you not only receive a very content driven report on book marketing, you also receive updates about the training.

 

 

Authors: Gain LOTS of free publicity with media releases

“I don’t have a budget for marketing,” I’ve often been told by authors when I ask what they are doing to market their books.

My response to this is two-fold.

  1. You must budget a little something to market your book. Part of marketing is sending out review copies, inquiries to the media, press kits, and time.  It may not be a huge budget, but a budget none-the-less.
  2. Find ways to get your message out that don’t require money such as converting all your marketing material and your book into an electronic format.  This allows you to have inexpensive ways to distribute your material. Even when you minimize hard costs, it will still require you put time into the marketing.
  3. You may need to rethink your thinking around real costs for marketing. After all, when done right, marketing gives your book visibility that often equates to great sales. You've put money into the cover design, editing, publishing … don't skimp on marketing.

Why market?

The primary reason for marketing is to gain visibility for your book and you, the author. The more publicity you can get, the better. Add to that the many ways to obtain FREE publicity with the many avenues available online, when done right, your book will get noticed.

A simple way to gain free publicity is to write and distribute a well-written and well-formatted press release. A good press release is one of the most effective, and yet, most underutilized, of publicity tools.

What is a Press Release?

A press release (media release) is an announcement you send to magazines, trade journals, newspapers, and newsletters. Also to radio and television. Often what you send to radio and television are referred to as a PSA (Public Service Announcements).

I have one client who hosted an event and submitted one well-written and well-distributed press releases to the media. When the release made it in print, they went from having a 50% booking for their event through some direct mail efforts to filling up the entire room in less than 48 hours. This was worth a substantial amount of money to them.

Necessary steps

Prior to writing a press release, determine the following:

  • Who is your target market?
  • What is your target media?
  • Who is the contact person at the media outlet?
  • What is the time-frame for submission?
  • Do you have an attention-grabbing headline?
  • Do you know the who, what, when, where, why, how?
  • Do you have good quotes, research and technical date if appropriate?

Develop a system for writing and distribution of releases. Stay organized. Know how to send the press release to a specific media outlet and person.

Each has their own preference as to how they want to receive it. It will be to your benefit to find out. In the past, you often had to contact the media source to find out how they wanted the information sent; fax or snail mail. Yup! That’s how we did it “in the day.”

Today, most media sources will have something listed on their website. You can also use paid services such as PRWeb to distribute your release. There is a hefty cost for some of these services, but when you look at the reach, it can be worth it.

If you’re doing something locally, put a couple hours into creating your list in a spread sheet and then sending your information out. Once created you can use the list over and over.

If you want a wider reach, such as nationally, a paid service may be the way to go.

Allocate a budget

With my upcoming memoir, we are allocating a budget to post a few releases with PRWeb. Their reach can’t be matched. To achieve the goals I have with the book, it’s necessary to budget for media and marketing.

Make yours stand out

Editors are inundated with information. If you want their attention keep the release short and to the point. During busy times, like before a huge event in a city, they will be on information overload.

Avoid using massive amounts of buzzwords such as all-new, interactive, cross-platform, new multimedia solution. Avoid jargon. The public will have no idea what your industry jargon means and editors rarely will take time to find out.

Link to enhance interest

Enhance your release with links to relevant information. Links to video clips, websites, images, and other engaging information goes a long way to increase interest. For your book, you can link to the book on Amazon, B&N or other locations it is available.

The 5 Ws of writing a press release or PSA

Give them the who/what/when/where/why as articulately as you can. Make sure your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else.

  • Who is the release about? Who is the information for?
  • What is taking place? What is being promoted?
  • When is it happening?
  • Where will this occur?
  • Why would people be interested in the information?

Sending press releases

Nowadays, the preferred method of delivery is either email or submitted through a form on the source website. A service like PRWeb can be a huge time saver. The release goes over the news-wire. Once on the news-wire it can be picked up by dozens, hundreds, even thousands of outlets.

E-mail should be sent as a plain text file: the simpler, the better. Do not send a press release via email with an attachment. Most media people will automatically delete due to the concern of a virus.

When an editor calls for more information, respond to their call as quickly and professionally as possible. There is no substitute for building good relationships with the media. Never assume you are too busy for them.

By making yourself available for the media, they tend to make themselves available for you. And what more could you possibly ask for?

The following is a release for an event I am hosting. It’s simple and to the point. In that it’s for a local event, the focus for distribution is media in the Portland, Oregon and surrounding areas.

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For Immediate Release

Contact: Kathleen Gage – 541.746.5551

kathleen@kathleengage.com

Smart Entrepreneurs Use Video to Gain Massive Visibility – One Day Workshop Shows You How

Portland, OR July 29, 2017, Visibility experts, Jeany Park and Kathleen Gage, have joined forces to teach entrepreneurs how to gain massive visibility through the power of video.

Join Jeany and Kathleen on September 12, 2017 in Portland, Oregon for a one-day experience where you will learn exactly what you need to do to create power-packed videos and get lots of visibility in front of your ideal clients.

Information and registration at www.PowerUpThinkTank.com

You will learn:

  • How to do DIY video yourself, and make it look professional
  • The right mindset behind visibility for video
  • How to write copy for video
  • How to brand yourself on video so you don't sabotage your business
  • Where to get the greatest results on visibility for your efforts
  • How to avoid the most common mistake entrepreneurs make when trying to become visible
  • Step-by-step implementation strategy to gain massive visibility
  • Hands-on video instruction, with YOUR SMARTPHONE

FACT! Enjoyment of video ads increase purchase intent by 97% and brand association by 139% ­- Unruly 

FACT!  By 2018, 79% of all Content online will be Video ­- ReelSeo

FACT!  Social Video gets shared 1200% more than links & text combined ­- Brightcove

FACT!  96% of B2B organizations use video in some capacity, of which 73% report positive results to their ROI ­- ReelSeo

FACT! Smart entrepreneurs are getting in the game of using video to market their businesses.

If you're an entrepreneur who is ready to gain lots of visibility through the power of video…this hands-on workshop is for you.  Information and registration at www.PowerUpThinkTank.com

Jeany Park is the CEO and Founder of Compass Rose Video, a boutique videography agency based in Portland, Oregon, that helps small businesses to connect with their tribe and create massive lead generation by creating polished & effective marketing videos. She leads a team of talented videography professionals who are passionate and dedicated in their craft, and under Jeany’s leadership, partner with clients to help realize their vision into reality. Jeany started out as on camera talent for 15 years, was in the Acting Company of the Oregon Shakespeare Festival, and is also a certified Life Coach. She lives in West Linn with husband Geoff, who’s the CTO of Compass Rose, and with their daughter, Hannah, who’s a Junior at Oregon Episcopal School.

Kathleen Gage is a woman of a certain age who is known as the “no-nonsense, common sense” online marketing strategist, speaker, author, product creation specialist, and owner of Power Up For Profits. Kathleen works with other woman of a certain age who identify as conscious entrepreneurs who are ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice. As an early adopter of online marketing, Kathleen is known for cutting through the fluff and helping people leave their sob stories behind so they can stop focusing on the past and start looking towards the future. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

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Are you using this powerful method?

If you have yet to get in the game of media release, this is a great time to start. You never know what will happen as a result. At a minimum, a few outlets will post your information. You may also create interview opportunities, sell books (if that’s what your promoting), fill events and, best of all, get some free publicity.

Be sure to join the Power Up for Profits Facebook Group

 

 

Authors: 3 Top Ways to Get Book Reviews

In the last few days, I've had several newer authors ask me to review their books. What shocked me was the approach some of them used.

“Read my book and then give me a review,” is not the best approach.

A better approach would be to make sure the person you're asking has an interest in the genre.

Prepare to Ask

Before approaching someone to review your book, be prepared. A few of the items you should have available are:

  • Your author bio
  • A book description
  • Contact information
  • Author photo
  • Book cover photo
  • Press kit
  • Video book trailer

3 Top Ways to Get Reviews

1.Those who have already reviewed on Amazon

One way to do this is do a search on Amazon for books in your genre. Check out the reviews. Contact top reviewers to let them know you read their review and feel they would enjoy reviewing your book based on the genre. Of course, ask them rather than tell them to review.

Also check out Amazon top reviewers. They've earned the position of top reviewers because they love reviewing books. To find out who they are go to https://www.amazon.com/review/top-reviewers. Create a spread sheet on who they are, the types of books they review and what their reviewer position is.

As with anything, the more well known they are, the more they are asked to review books. Be prepared by giving them enough information to make the right choice. (see list above)

2. Members of Facebook Groups

There are plenty of Facebook Groups filled with members eager to review books. Do a search on Facebook with the words Book Review Groups. You'd be amazed at how many groups there are.

Do your homework on the groups. Some are highly active, while others… a waste of time.

3. Ask your existing readers or fan base

If you have a strong social media following, you have a built in group of reviewers. The more visible you are in the groups, the easier it is for people to say yes.

Additionally, if you belong to associations, writers groups, or online communities, you have potential reviewers.

Be prepared to send a copy of your book to those you ask to review for you. Often, a PDF will suffice. In some cases the reviewer will want a physical copy.

It's a Process

Keep in mind, getting reviews is a process. You have to be organized, focused and consistent. Be sure to thank those who do review based on your request.

Ready to Get Your Book to #1? Get my FREE report at www.oneonamazon.com

 

30-Day Marketing Challenges are GREAT for Authors

I've shared the story, many times, of my naivety when I wrote my first book. Like many authors, I thought all I needed to do was write a book and the rest would take care of itself.

Sales on my first books were minimal. Frustrated, I asked some very successful authors why I wasn't selling any books. The question they inevitably asked was, “What are you doing to market your book? What kind of visibility do you have?”

My blank stare and a, “Uhhh, haven't done much of anything to market the book,” gave them all the information they needed to determine why I had not sold more than a handful of books.

Ironically, I'd been in marketing for years, but had a disconnect when it came to marketing my books.

I erroneously believed the, “Build it and they will come,” myth.

Today, I look at the success of a book with a completely different lens.

Today I say….

Build it. Do all you can to let people know you built it. Be willing to sell it.

Interpretation… Write it. Market it. Sell it.

You MUST Be Visible

Authors need visibility… as do their books, IF they want to maximize their opportunities.

The more visible you are, the more books you'll sell. Yet, many authors continue to shy away from the spotlight.

Shying away from the spotlight means hiding out from potential readers. If your books are designed to help readers improve some aspect of their life, if you're not doing all you can to be visible, you're actually depriving people from tapping into your brilliance.

The first step to successful book sales is to accept you must become visible. One of the best ways to do this is commit to doing something every day for 30-days, without fail.

Getting Through the Clutter

In the past, gaining visibility was a lot tougher than it is today. Yet, today there is more noise and competition to contend with.

Even though it's easy to gain visibility, avoid a haphazard approach. This is the greatest benefit of a 30-day challenge.

I've participated in various types of challenges including health, nutrition, blogging, marketing and in a few days, I'm starting two video challenges.

I must admit, years ago when I participated in my first blogging challenge, I was all over the place with what I blogged about. Even though I did the challenge, I didn't get the results I got on my most recent 30-day Blogging Challenge.

Have a Plan

With the most recent blogging challenge, hosted by Paul Taubman and Danni Ackerman, I determined from Day One on a theme. I also decided what my long-term goal was with each post.

My primary focus was on book marketing. Not only was I clear on what I would blog about, I was also very, very clear that I would use the challenge as a way to build my subscriber list, get people in to my Power Up for Profits Facebook group and generate revenues.

Results

Had I not had a clear plan of what I wanted my end result to be, I likely would have had results that didn't come anywhere close what they are.

The Video Challenges

With both video challenges, I am very clear that again, I will focus on shooting video that teaches viewers about book marketing. I also know I can make a nice offer for something free that continues the training and dialogue on book marketing while building my subscriber list.

What I love about doing both challenges at the same time is how much it will stretch me. One challenge focuses on doing Facebook Live while the other is all about YouTube videos.

Facebook Live

Just like it sounds, Facebook Live is real time video. It's a great way to interact with viewers real time. You can have an open Q&A to engage viewers. This allows you to know what's on people's minds. You can read comments from those on the live view.

What's great is once the video is done, it can be posted on your Facebook wall or in a group you run for later viewing.

You may have only a few people on the live event, but after the fact you can have dozens, hundreds, even thousands of views.

Want to learn about FB Live and the 30 Day Challenge from Lou Bortone? Click here to check it out and join in. No cost to join.

Lou is making the opportunity irresistible. When you enroll before August 1st, Lou's throwing in his Facebook Live 101 course as a free bonus! (A $97 value – Yours FREE!)

How cool is that?

Tube Ritual

With a different focus on video, Tube Ritual is the brainchild of Brian G. Johnson. During the 30 days, Brian will be sharing ideas, insights and tips on how to get more engagement with your YouTube videos.

Here's the deal. This is not about using the same video for both platforms. Nope! It's about learning each platform and committing to doing videos for each.

What I love about Brian's challenge is this; if you are willing to make a minimal financial investment (under $20) you get a full YouTube training program with immediate access.

I've watched several of the training videos and am blown away by the information.

Go for the Gusto

If it were me, I'd register for both challenges. Oh! I did and I highly recommend you do too. Both Lou and Brian are masters at what they do. Each can teach you tons about video and video marketing.

If you're serious about your marketing, seriously join both. IMHO

30-Day Challenge to Promote a Book

There's nothing better the a good challenge to stay to course with your book marketing. However, it's not just about saying, “Buy my book.”

Nope. It's about using content from your book to come up with ideas.

Let's say you have a book on dog training. List 30 things you could teach dog owners about how to train their dogs. On the list you could have things like:

  • Unruly behavior
  • Reward based training
  • Digging
  • Jumping
  • Ball aggression
  • Positive reinforcement
  • Etc.

Map out how you want the information to unfold. Get a wall calendar and add a topic for each of the 30-days. Whether it be video or blogging, make a commitment that, no matter what, you get great content out to market for a 30-day period. No excuses!

Be sure to let people know where they can opt in for something like a checklist, report or a more in-depth video. When they opt-in, this is your opportunity to continue to create high value.

In your videos or blog posts you can include a link to your Amazon page. Or, you can send broadcast emails to those who opted in with a direct link to your book page on Amazon.

My Own Book Marketing

My memoir will be published at the end of 4th quarter this year. I plan to be very, very consistent with my marketing, both online and off. 30-day challenges offer me this opportunity.

Prior to that time, I'm using the challenges to build a community of potential book buyers. Yes, hopefully that's you.

Soon I am going to start a 30-Day BOOK CHALLENGE for members of my Power Up for Profits Facebook group.

In the meantime, to create as much value to my group as possible, I will be posting live videos about marketing a book. Want to learn how to market your books? Click the Facebook image below.

 

 

Authors… frustrated that your free offers aren’t converting into subscribers?

Whatever your interest, curiosity or question, there's going to be information available through a quick YouTube or Google search.

Many times, you're directed to a website or blog for the information. Once you hit the site, there's a good chance an opt in box pops up, encouraging you to give your name and email address in trade for a video, report, checklist, cheat sheet or spot on a webinar or teleseminar.

The benefit to you is getting the “thing.” The benefit to the person giving you the “thing” is the opportunity to turn you into a paying client or customer.

Reverse the Scenario

As an author, if you plan to make money with your books, it's imperative you do what you can to build a subscriber list.

With a targeted list, you have a greater opportunity to sell lots of books quickly with each book you publish.

Although most authors know they should build a list, many have yet to start. One of the most pressing questions they have is, “How do I build a responsive opt-in subscriber list?”

Maybe you've heard you just need to give something away and people will eagerly give you their contact information.

So you give it a shot, put together an offer and wait and wait and…. wait.

Offer something of high value

List building does work. However, what you offer has to be the “right” thing for the end user.

Simply throwing up an offer page, telling people to get your “thing” and kicking back like a tiger in wait, is not the most effective way to build your list.

The best way to build a list is offer something to your community that aligns with your expertise and their need for a solution.

Think Long-Term

Rather than simply putting an FREEBIE together, determine how the giveaway aligns with your book(s). In essence, you're taking subscribers on a journey that hopefully ends up with them buying your book.

The more there is an obvious connection to your products and services, the higher your conversion rates to other offers. A book is a product. Plain and simple.

Solve a Specific Problem

The more your gift solves a specific problem, the better. For example, one of my popular free offers is How to Hit #1 on Amazon.  One opt in page offers a report and the other a webinar. Both cover different aspects of how to hit #1.

When someone opts in, they are taken to a Thank You page directing them to check their inbox. But while they're waiting, they can watch a short video.

The video makes another offer for a $197 product that they can invest in for only $20.

Every offer, from the free to the $20 aligns with getting a book to #1.

The sketch is a simple conversion funnel I outlined for a client. It's very, very simple and virtually any database program has the capability of accommodating this level of funnel to build your list.

Less is More

When it comes to what you ask people to give you, less is definitely more. In other words, the less information required, the better. You will get a higher opt in rate if you only require an email address compared to an email and name. Ask for a name, email and phone number and opt-ins continue to plummet.

However, when you send broadcasts messages, having a name included does increase conversions. I prefer asking for name and email rather than just the email.

Big Challenge

The greatest challenge today is information overload. Most everyone is so overloaded with information that the idea of getting on “one more list” is not very appealing.

As long as what you offer is incredibly high value AND solves a problem, people will opt in and stay on your list. If all you do is sell, sell, sell, they will grow tired of your emails that appear to only care if they buy your stuff.

This is when opt-outs skyrocket.

Make Creating a Nice Gift a Priority

Avoid falling into the trap of thinking you don’t have time create something to offer.  Ethical bribes that are incredibly high value are the cornerstone of building your online business, selling books as well as other products and services you provide.

I have dozens of “giveaways” that I have developed over the years. Everything from eReports, eBooks, teleseminars, ezines, a 4-day email course and more. This has allowed me to build a list from the ground up (this means I started with nothing and built a highly profitable list of subscribers).

As an author, when you have a subscriber list one place you can encourage them to visit is your Amazon page.


 

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