Internet Marketing Sometimes Brings out Angry, Crazy, Over-the-Top People

Yesterday I sent an email message to my subscribers about a bonus webinar I'm offering in 12 days.

There was a mistake in the message. A few people brought the error to my attention.

I appreciate the people who did this. Especially with how nice everyone was with their approach.

There's Always an Exception

Except for one guy. He was over the top livid with the mistake AND went on to tell me what a slime bag I am.

He made it clear he didn't like my approach to letting people know they can opt out from my list. It's the wording at the end of the message he took issue with.

What he was incredibly angry about and basically told me to do “strange things to myself” because of it was the word WARNING! (It's in all my broadcast messages, this one included).

He went on to tell me that I don't care about my customers and shared with me several more of his judgements about my business ethic.

This isn't the first time I've received what could be considered a downright abusive and over the top message from someone who opted in for my information. In reality, it comes with the territory.

Don't Let One Person Ruin Things for You … Most People Are Fabulous

Thank goodness these type of messages (and people) are few and far between. The majority of messages I receive are from great folks in my community.

This is the reality of marketing online. Every so often you get a bad apple. You can't let that stop you from doing what you know you should be doing.

But sadly, many people quit when they get a message like I got from this guy. Or they spend so much time wondering how they could have not upset one person, they forget about all the other people who appreciate what they do and what they offer their community.

Renewed Commitment

The upside of this experience is my renewed commitment to sharing with my community that running a business online is not always a walk in the park. Sometimes it's downright weird.

I'm also committed to letting my community know how fulfilling an online business can be.

With this in mind, I would love for you to accept my invitation to join me on June 22nd.

To find out more about the online business lifestyle, join me for the webinar I was telling folks about when I got the message from Mr. OverTheTop. 🙂

Webinar Will Be Recorded

Even if you can't make the live webinar at 10 a.m. Pacific on June 22nd, I will record it. Anyone who registers gets the replay.

If you want to join in, all you need do is go here http://powerupforprofitsbook.com/ and get the Kindle version of my book, Power Up for Profits!

The book is chock full of great information on how to get the most out of your time online. Check it out.

I'm going to share with you how to manage your state when “stuff” happens. How not to let the one bad apple distract you from the 100 great people in your community. How to make sure you don't give up because of one insult. And so much more.

I would love for you to join in.

p.s. The Kindle version is only $2.99 for a few more days. That's 70% off the regular price. After that, it goes up to $9.99. Don't miss out.

http://powerupforprofitsbook.com/

If you already registered, you made a GREAT choice. This is going to be fun.

p.p.s. Ironically, the guy didn't opt out. Making sure to not engage with his energy from this point forward, I did him the favor of taking him off my list. This way, he can find someone else to get upset with. LOL

Kindle Books Get More Traction with Lead Bait

If you’re looking to make great money from books, it’s important to realize (for most authors) there’s more to the process of generating revenues than simply selling books.

On the backend, you can sell information products, membership programs, other books, training, coaching and consulting.

However, it’s important to map out how you will drive traffic to your various products and services.

One of the best ways to do this is to add what is referred to as Lead Bait inside your book.

This works especially well with Kindle Books.

Let’s start with the definition of Lead Bait.

Lead Bait is where you offer something of high value in exchange for a name and email address. It could be another eBook, a video or audio file, whitepaper or even an opportunity to hop on the phone with you.

In my Kindle book, Power Up Your Sales, I have several opportunities for people to get on my list. The prime real estate for this is in the first 10% of the book and the last 10%.

The reason for the first 10% is that when your book has the “Look Inside” feature on Amazon, often it’s the first 10% that shows. Even if someone doesn’t get your book, you may still be able to capture their contact information.

As you plan out your books, think in terms of where you will take people. Again, it’s not just about what’s in your book. It’s about creating ongoing value for your community.

How to Use the Internet to Build Your Visibility and Market Reach webinar

FREE Spot into How to Use the Internet to Build Your Visibility and Market Reach.

Join me for How to Use the Internet to Build Your Visibility and Market Reach webinar. Claim your spot when you get the Kindle Version of Power Up for Profits; The Smart Woman’s Guide to Online Marketing. Limited time opportunity.

The webinar will cover some of the most essential aspects of how to gain position online. It takes place on June 22nd at 10 a.m. Even if you can't make it, when you reserve your spot, you will get the replay. http://www.powerupforprofitsbook.com/

When I decided to write Power Up for Profits; The Smart Woman’s Guide to Online Marketing, I wanted to reach as many people as possible with the content.

Shortly after release, the book sold thousands of copies; both in the printed and digital formats. The content is a relative today as it was when I wrote the book.

I’m still committed to getting the book in the hands of as many people as possible For this reason, over the next 48 hours, you can get the Kindle version for 70% off the regular price. http://www.powerupforprofitsbook.com/

For less than you’d pay for a cup of coffee, you’ll have the best book of its type at your fingertips.

But again, this is only for 48 hours.

Check it out.  Click here to check out more about the book and find out what you get for ordering it today.

During the next 48 hours, anyone who registers will receive a seat into my private group training in how to use the Internet to build your visibility and market reach.

FREE Spot into How to Use the Internet to Build Your Visibility and Market Reach.

The Difference Between a Professional and Amateur Author

Are you like most authors (or wanna be authors) who dream of having a successful book, but do very little, if anything, to market your book?

The sad truth is, the majority of authors will never fulfill their dream of making money writing. It’s not because there’s no money to be made. It’s because the author lives with the illusion they will somehow get discovered.

Or, they spend all their time writing and never focus on marketing. Sure, if all they want to do is write and money is not important, more power to them. But for most writers, myself included, making money is important.

Revenues is Part Of Being a Professional Writer

I write for a few reasons.

  • One, to teach and make a difference.
  • Two, I cannot not write. It’s part of my DNA.
  • Three, it’s closely connected to my business process.
  • Four, it generates revenues both directly and indirectly.

Generating revenues is essential to any author who plans to be a professional writer. The difference between a professional and amateur writer is whether we make money at what we do.

Helping Authors Succeed

A big part of what I do is work with those who want to move from amateur status to professional. To this end, I provide lots of great information that, when implemented, will help authors sell more books.

One such resource is my FREE report – Hit #1 On Amazon report. Not only do I share essential information on what to do with your Amazon listings, I give rock solid marketing strategies to drive traffic to your book(s) on Amazon.

What shocks me though are the number of people who will request a resource (whether they get it for free or they pay for it) and never use it. As with marketing their books, it’s as if they believe they will somehow succeed simply by requesting the resource.

I liken this to joining a gym, working out once or twice, stopping and then wondering why nothing in their weight, energy or health has changed.

Maybe it’s someone who wants to have a well-behaved dog. They enroll in a class, show up, do the work while in class but never do the homework. Chances are, the material is not going to work.

Again, most authors (or wanna be authors)  dream of having a successful book, but do very little, if anything, to market their book.

Get the Report

In the Hit #1 report you have, at your fingertips, powerhouse information to market your books. If you don't market, you don't sell. It's really that simple.

Here's the deal though… it's up to you to access the information in the report. From there, it's up to you to implement the info.

Imagine if you did something every day to get the word out about your book(s).

I love marketing books. Actually, not just books. I love marketing workshops (check out www.powerupthinktank.com), information products and anything that that gives people the resources need to grow their market reach, visibility and revenues.

One way virtually anyone can increase their value to their market (while achieving all the other things listed above) is to blog.  A huge part of my blog efforts are to educate authors and aspiring authors.

Check out a recent post on using Twitter to market your books. http://www.powerupforprofits.com/2017/05/using-twitter-to-market-your-books.html

Have a great day and remember, if you don't market your books, people won't find them. If they don't find them, they don't buy there. Simple formula and common sense.

 

 

 

Promoting your book in a local market

If you’re an expert who works in your local market, there’s a good chance you face a fair amount of competition.

You might be a coach, consultant or trainer. Or maybe you’re a professional such as a realtor, mortgage lender or interior designer.

Perhaps you have a brick and mortar business and you want to increase foot traffic to your store, restaurant, hair salon, or nursery.

Amazingly, one solution can create incredible results regardless of what your focus, industry or expertise.

You… the “Go To” Expert

Truth be told, working in a local market can be incredibly fulfilling and profitable. Yet, as previously mentioned, you may be dealing with excessive competition.

One of the best ways to stand head and shoulders above the competition is to be viewed as the “go to” expert.

If you’re looking for a great way to increase your visibility and grow your business, a book will definitely position you as an expert.

Consider this, if you have two experts who have an equal amount of time in their industry and a similar skill level, in the consumer’s mind, you are about equal.

Add a book in the mix and suddenly the expert with the book is considered more of an expert. That is, if the book is well done.

Have you ever considered writing a book? If so, now’s a great time to get started. The process doesn’t have to be as difficult as many people make it out to be. If you write emails, blog, post on social media and write to family and friends, you can likely write a book.

Provide a Solution

Whatever you write about, provide a solution.

Your book does not have to be hundreds of pages in length. If you can solve a problem in 30 or 40 pages of information, your potential clients will likely appreciate getting their answer sooner than later.

Once your book is complete, it’s time to market it. Chances are, if you are doing business in your local market already, you know lots of people who would be very interested in your book.

A few of the most effective marketing strategies are listed below.

Media release sent to:

  • All local newspapers editors specific to your expertise
  • Trade journals
  • You can send a copy of the book with the media release, but many editors will not look at it without knowing it’s coming. On any given day they can get dozens or hundreds of pieces of correspondence. It’s best to reach out to editors to see if they want a copy mailed to them. If they say yes, include another copy of the media release, your one sheeter and the book.

Media outreach

  • Contact your local paper and ask them if they’d be interested in interviewing you.
  • Contact your local radio station and ask them if they’d be interested in having you on their show.

 Appearances

  • Find out what local organizations have upcoming events and offer to do a presentation for their members.
  • Networking events – check Meetup.com to see what events are taking place specific to your market.
  • Brown bag lunches hosted by corporations. Many larger companies put Friday lunch time aside to bring in local experts. This could be a winner for you.
  • Self-staged or co-sponsored workshop. You can host your own workshop at the local library.
  • Local clubs. There are a lot of local clubs and organizations such as the Lions, Rotary, and Kiwanis clubs that regularly invite guests to come in and speak. More times than not, these are not paid engagements, but again, it’s a great way to raise awareness about you and your business.
  • Carry copies in the trunk of your car. This way you will always have some on hand for anyone you meet who may be a great prospect.

Hitting #1 on Amazon

Even if you work within a local market and look for business in your own backyard, it doesn’t hurt to get your book up on the charts on Amazon. By doing so, you have even more fodder for the media and appearances.

When you do, you can reach out to local media to announce your book hitting #1. Successful authors are something the media loves to profile and write about.

Not sure how to do that? Get my FREE report – Hit #1 on Amazon – www.oneonamazon.com

 

Using Twitter to Market Your Books

As an author, it’s your responsibility to market your books. Regardless of what your publisher promises, you still need to get on board with you own strategies for marketing.

A great way to gain visibility for your book(s) is through blogging; both on your own and as a guest blogger.

Yet, you don’t want to stop there. There’s a lot you can do with the posts.

Start by making sure you have a link to your Amazon page for the book in the post. When guest posting, you need to get permission from the blog owner before posting your book link. Most blog owners are glad to have you do so. Some may want to use their Amazon Associate link. You can work out the details prior to writing the post.

On your own blog, post a link to your book Amazon page in the body of your post.

Permalinks Rule

Once the post is written, copy the permalink and post in as many locations on social media as possible.

For example, with this post, I will put the permalink in Faceook and LinkedIn groups and I will tweet posts on Twitter. Of course, I can do more, but for the purpose of this article, I wanted to show you how simple this is.

Using another blog post for this example, the images show you exactly how this is done.

Twitter Love

For a long time, I didn’t use Twitter. Mostly because I didn’t understand how valuable Twitter actually is. One thing I now know and appreciate is that my readers, my clients and my audience are already on Twitter. So are yours.

One of the most difficult things to understand is how to get your message across in 140 characters. This is why some people don’t understand the value of posting on Twitter. Yet, once you get the hang of it, it’s actually very easy to post a power-packed message.

Hashtags are a Must

A huge part of the success of posting on Twitter is to use hashtags (#) in your tweets. A hashtag is any word beginning with the # sign (an example might be #blogwriter).  It is a way to categorize messages to help them show more easily in Twitter search.

Hashtags can be used to organize conversations, themes, groups, interests, celebrity mentions and topics.

The best thing to do is develop a routine that you adhere to on a daily basis. As with just about anything, a hit and miss effort will get you minimal results. But a consistent, daily effort will yield great results over time.

Ready to learn Insider Secrets to Get to #1? Click here to join in on my FREE webinar.

 

 

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Why Not Get Paid to Mess Around on Facebook and Twitter?

It’s amazing how much time people spend on social media with nothing to show for their efforts. What starts out as simply checking out what’s happening on Facebook or Twitter results in hours of mindless activity.

Imagine if you could make money from your social media efforts. You can… if you have a plan.

Rather than mindlessly going from platform to platform, develop a strategy for your efforts.

One of the best ways to make money with social media is to become a social media manager. What this means is that you manage other people’s social media.

What’s great about doing this is you get paid to do what you already enjoy doing; mess around on social media.

One of the fastest growing job markets, consulting opportunities, and business growth areas is in the world of social media. There is so much available, it’s simply a matter of deciding where to put your efforts.

Social media manager

To be a good social media manager, you need to understand your client’s needs. You must know what they want, need and fear. If you can understand what they want and you can determine what they need, you are well on your way to a great outcome.

Keep in mind, your clients don’t want to deal with the minutia of social media. As a social media manager, they want you to handle the details that will get them the results. They DON’T want to do the work. This is where you can misread the needs of your clients.

Bottom line is this, your clients don’t want to have to think about the details. They want you to take care of this.

You must be the easy, simple solution.

Reputation Management

As a social media manager, something you can offer your clients is reputation management. Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about them.

A huge aspect of reputation management is building market perception. Another aspect is crisis management if the need arises.

Make Life Easy for Your Clients

The simpler you make it on your clients, the better. One thing to avoid is getting caught up in trying to explain details of what you’re doing to get them a result. Giving too much detail can frustrate those who are not as passionate about social media as you are.

What they want are results. Get your clients results and they will be happy campers.

Responsibilities

As a social media manager, your responsibilities can include (but are not limited to):

  • Goal setting
  • Strategic planning
  • Content management
  • Lead generation
  • SEO
  • Digital Marketing Manager
  • Content Marketing Manager
  • Customer Experience Manager
  • Community Manager

Recommended Traits

You must be highly motivated, creative and have a passion for what you are doing. You must also make yourself visible to build your own business.

To stay on the leading edge, it’s necessary that you always be learning. Things change so rapidly in the world of social media that you absolutely must stay on top of these changes.

However, you will be well served not to be all things to all people. Niche markets and niche areas of expertise will get you, and your clients, the greatest results.

For example, there are social media managers who focus solely on working with authors. By having this type of focus, you can go deep into your area of expertise and be able to more fully serve your clients, thus getting them the results they desire.

With the growth of the publishing industry and self-published authors in particular, there is ample opportunity for a social media manager who specializes in working with authors.

Earn while you learn

Check out what one woman has managed to do in order to monetize her efforts. www.powerupforprofits.com/social

To assure it would be a great fit for those in my community interested in easy monetization of your business, I ordered the program.  I was impressed with how simple the training is, yet chock full of great ideas.

You get a ton of value for the investment.

If you decide to get this program, I will get a small affiliate commission. And yes, this is just one way you can monetize your efforts… as an affiliate.

So rather than simply spinning your wheels on social media, why not get paid for your efforts?

Conclusion

The bottom-line is this; you can spend your time on social media and get nothing for your efforts OR you can make money doing what you love; messing around on Facebook and Twitter. The choice is yours.

 

Using OEM to Market Your Books

There are countless ways to market a book. One of the most effective is to utilize OEM – other experts’ markets. Getting in front of an already existing market saves you time, effort and money. And who doesn’t want to save on all three?

You can be a guest on podcast and radio shows, be a featured expert on an online summit, speak at conferences and seek out guest blogging opportunities.

The best way to find these opportunities is to locate where authors who have a similar readership as you have been featured.

For example, with my soon to be released memoir, an author who definitely has a similar readership as me is Cheryl Strayed.

A simple Google search will bring up countless listings of where Cheryle has been featured.

Let’s say I want to focus on blogging opportunities. All I need to do is go to Google and put “Cheryl Strayed Blog Posts” in the search bar.

By doing this, I have ample choices of who to contact about being a featured expert.

Not everyone who uses this strategy will be immediately successful. If you have no content online you are less likely to be met with a positive outcome.

However, if you have been doing content marketing for any length of time and you have lots of content online, you minimize the risk to the blog owner.

The best way to make this strategy work is to start immediately to post on your own blog. The higher value content you have, the better.

If you don’t have much posted, you can set up a 30-Day Challenge to post something every day. At that point, you have showcased your writing skill and your chances of being invited to write for other people’s blogs increases substantially.

Looking for more ways to market your book? Join me for my FREE Webinar Insider Secrets to Get to #1 Click Here

What Every Author Must Do to Sell Books

The dream of many authors (and would be authors) is to write a book that will be featured on Oprah’s book club. Dream on because for 99.9% of authors this will forever remain a dream.

There are a few reasons for this with the top one being most authors never do anything to gain visibility for their books. Or, they send a copy to one or two media outlets and wait and wait and wait.

The reality is you, the author, must be incredibly proactive in your book marketing. You need to develop a long-term strategy on how you will reach readers.

According to John Kremer, world renowned book marketing expert and author of 1001 Ways to Market Your Books, most authors will never sell more than $100 worth of books in the life time of the book.

The primary reason for this is they do no marketing… period. They live with the illusion they will get discovered. The fact is, to get discovered, you must be visible.

You Are the Main Marketer

First, you MUST accept responsibility for 100% of the marketing and promotions of your book. Even when a publisher indicates they will do promotions on your book, what this usually means is one or two media releases and maybe, just maybe, an email out to their subscriber list.

This is not going to get you much traction at all. You absolutely must be consistent and proactive in getting the word out about your book.

Marketing Plan

Create a marketing and promotions plan. Your plan needs to include a time line, social media marketing, interviews, media releases, book signings, virtual book tour, in person book tour and speaking opportunities.

My memoir is in the first round of editing. The goal is to have a formal book launch no later than 1st Quarter 2018. This gives me several months to get interviews lined up, set up my virtual book tour, prepare my subscribers for the release of the book, and lay the foundation for social media. My goal is to leave no stone unturned for promotions. This means I will be doing a lot of foundational work between now and the launch of my book.

Goodreads Giveaway

A great way to build anticipation for the release of your book is with a Goodreads Giveaway. Any author, anywhere in the world, can join the Goodreads Author Program for free. It’s simple to set up and builds excitement with your readers. To learn more go to https://www.goodreads.com/author/program

Amazon Success

It’s essential to set up your Amazon page with a great book description, carefully selected categories and a rock solid Author Page. Not sure how to do this? Grab my FREE report – Hit #1 on Amazon at www.oneonamazon.com

The bottom line is this; you absolutely must take control of the success of your book. The more involved you are in the marketing, even if you have a support team in place to do the detail work, the more likely you will sell lots of books.

To learn more about marketing your book, check out my FREE webinar – The Insider Secrets to Get Your Book to #1! Click here to register for the time that is best for you.

 

Why most authors sell few, if any, books

In talking with three authors recently, it was apparent all had spent a great deal of time writing their books. Not only time, but money for editing, cover design, layout, etc.

“But book sales are so slow!” all commented.

“What are you doing to market?” I inquired with each.

All proudly responded, “I put it on Amazon.”

“What else?” I asked.

“Nothing. I don’t know what else to do,” one author said with obvious embarrassment.

Whenever I talk to an author who is not selling books, I always ask what they are doing to market themselves and their book(s).

Here were other responses.

“I was featured on a podcast,” one proudly responded.

“I wrote a blog post,” said another.

“I was a featured blogger on an author blog,” responded yet another.

“What else?” I attempted to dig deeper.

Shockingly, each had done one thing, and one thing only. They were convinced marketing didn’t work because they didn’t see immediately sales from their efforts.

My response to all three was, “You should be doing that every single day and some!”

It’s amazing how many people will spend time writing their book, but put little, if any effort into marketing and promotions.

Your job as an author is to not only write the book, but to assure people know about your book(s).

Not sure where to begin? Check out my FREE Report – Hit #1 on Amazon. It’s chock full of great ideas that will get you on track with your book marketing.