Authors: What, Why and How to build your platform

There's no argument from those in the know when it comes to securing a publishing contract and selling books. Many decisions are made based on an author's platform.

Even if you self-publish, you need to build your platform.

Your author platform is how you are currently reaching an audience of book buyers. It’s also how you plan to do so. It is your influence, your ability to sell to your market. It is your ability to sell books because of who you are or who you can reach.

Your author influence is your ability to impact your readers perspective, beliefs and point of view. It is also the capacity to have an effect on the character, development, or behavior of someone or something.

What is Your Platform?

Your platform has to do with who you are… what makes you unique? It's also your personal and professional connections and any media outlets you can tap into in order to sell books.

In reality, if you want to get a book deal or agent, you need a platform. If you are a self-published author, you need a platform to sell your books. When your book is ready you absolutely must have a platform if you want to sell books.

Your platform includes your current customers and clients, audiences you present to, listeners who hear you on interviews, television audiences, blog readers, social media platforms, current email list and the market reach of collaborative partners.

Start Now

Many authors delay building their platform. Successful authors know there is no time to wait. They work on their platform on a consistent basis.

To build a rock solid platform you need to start immediately by doing something every day. Whether it's to blog, guest blog, set up interviews and speaking engagements, create a media kit, secure endorsements or be a featured expert on a summit, radio show or podcast, you will be well served to embrace the fact you need to build your platform.

Not sure where to start? Check out the Book Accelerator program to learn how to build your platform AND create a successful book launch.

 

 

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Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers.

If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a publisher due to greater possibilities of selling books… and lots of them.

To some authors the concept is clear, yet the majority are confused by what it actually means. This confusion can lead to inaction on the part of the author to build a platform.

“Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.” Jane Friedman.

Be a Serious Player

If you want to be taken seriously as an author, you must develop and grow your platform. It was in the nineties that agents and publishers began rejecting nonfiction books due to the author not having a substantial reach.

Many authors assumed that the publisher would take care of getting them in front of their readers, when in fact, the publishers were, and still are, more likely to work with authors who are proactive in creating a market presence.

Now, more than ever, an author must have a platform to achieve their greatest results with a book.

Putting Together Your Platform

Two main areas for your platform are your visibility and your target audience. In order to optimize your efforts you need to focus on these two areas.

Visibility simply mean this; where will you be seen? You can project your opportunities base on where you’ve appeared in the past such as guest blogging, featured articles, interviews on podcast shows, radio and television. Visibility is also directly related to your social media platforms.

Target audience are those people who are most likely to be interested in your information. These are the people who view you as an authority and influencer.

Activities that create your platform

Building a platform requires ongoing, consistent action. To assure you take consistent action,  create a visibility checklist. Each day, do something to gain visibility and market reach. The more consistent you are, the better.

  • Content marketing
  • Blogging
  • Interviews
  • Speaking
  • Collaboration

Content marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that builds your authority, influence and market reach.

Blogging

Blogging is the process of writing content for your blog and/or as a guest blogger.

Interviews

Interviews can be done by way of podcast shows, radio shows, television, live stream, or print media.

Speaking

There is plenty of opportunity to speak and present. Online you can do teleseminars and webinars. Offline, they can be small, intimate groups, or large groups where you are a keynoter. Speaking is one of the best ways to build a platform

Collaboration

Partnering with industry influencers is a great way to increase your market reach and build your platform. Recently, I partnered with the owner of a video company. We were both able to increase our influence and market reach due to our collaborative efforts.

Time Takes Time

Building your platform takes time. It’s not going to happen without continued effort. It’s a mistake to think you can do something once and get the type of result you are seeking.

Think of it this way, if you were to do  one thing every day for a year, your results will likely be lightyears ahead of most authors.

Whether it be a blog post, guest blogging, radio interview, article marketing, social media posts, videos and livestreams, and speaking engagements, when you do something each and every day, your market is going to notice.

So will publishers and agents. When you have a lot of content online that is of high value, you become a minimal risk. Actually, when done right, you become an in demand expert.

Go Deep

Want to dig deep into building your platform? Join me on Wednesday, October 18th for a private training for members of the Book Accelerator membership program. For only $37 a month you receive the live training and a full suite of training on how to launch a book. This includes a backend membership area with dozens of videos, PDF files, checklists and cheat sheets.

Best of all, there’s a 100% money back guarantee.

Go to www.anatomyofabooklaunch.com

Authors: Free Conversion Funnel Templates that Make You Money

Conversion funnel. Sales funnel. Marketing funnel.  As an author, it's to your benefit to know what these terms mean.

A funnel (regardless of whether it's called conversion, sales or marketing) is the term that applies to a process you take subscribers, clients and potential clients through that usually starts with a free offer and ends up with a paid offer.

Basically, you are guiding the customer toward various conversion points. Ultimately, you are encouraging people to take you up on a paid offer. There are various ways to set up funnels. When you know what you're doing, you can turn a $20 book purchase into one that generates hundreds, even thousands of dollars in sales.

Authors Want to Make Money

Although some authors could care less about making money, most do want to make money from their efforts. If you're able to make money you're able to keep writing without worrying about how you're going to pay your bills.

Selling books, in most cases, is not going to give you the type of revenues that will pay all your bills. Sure, for a handful of authors, their book revenues are substantial. For most authors, it's necessary to incorporate various revenue streams in the mix.

The image of my white board (above), shows a simple conversion funnel virtually any nonfiction author can develop.

Simply put, you create a free offer that your readers are interested in. From there, you have a low-priced up-sell that's an easy “yes” for subscribers.

Not sure how to create conversion funnels. Click here http://www.powerupforprofits.com/salesfunnel to access several templates virtually anyone will benefit from.

What's the Process?

Most people agree you need a sales funnel, yet, many have no idea how to make them really work.

There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other hand, you are seeking to build long-term relationships with your customers and be viewed as the “go-to” expert, you need a systematic approach. While widgets are sometimes part of my clients’ product offerings, they usually want to go beyond the widget and make a difference in the lives of their customers. They want to provide long-term solutions and create ongoing relationships with their customers. They want to build their business based on trust, value, and integrity.

No matter how great your product, most people will not buy a high-ticket product or a $1,000, $5,000, $10,000-plus mentoring course or consulting contract without first being introduced to you by way of a free or $20-$50 offering. This is what is referred to as “funnel marketing.”

1_Sales_FunnelCustomers enter your funnel by way of something that is very low risk such as a free or very inexpensive item. Based on their experience with that first contact with you, they decide what their next course of action will be.

Most people who use funnels stop with a one off approach.

But smart marketers know there is much more to the sales funnel process than this. Even if someone says no to your first offer, they may be interested in something else. But unless you know what that something else is, you are leaving a ton of money on the table. Additionally, you are not allowing your customers to have more than one choice in how to do business with you.

One person who is a hands-down expert on robust sales funnels is David Perdew. David has built his business teaching others how to create conversion funnels. Right now you can access lots of FREE templates when you go to http://www.powerupforprofits.com/salesfunnel

You will learn how to…

  • Include all the correct funnel elements before you ever build a web-page
  • Understand the difference between single- and double-optin funnels and when to use them
  •  Uncover the secrets of eliminating conversion bottlenecks
  •  Improve funnel performance with simple split testing to double and triple conversions
  •  Review simple optin funnels that will turn your prospects into buyers immediately

Avoid being like other authors who wish they were making money. Be among those of us who absolutely understand the power of conversion funnels without having to figure it all out for yourself. http://www.powerupforprofits.com/salesfunnel

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Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up.

With proper planning, you can interview several times a day during a book launch.

Something to keep in mind is this; the more you interview, the more you interview. It’s not uncommon for a show host to reach out when they’ve heard you on another show.

Shows Don’t Necessarily Equate to Sales

Appearing on a show is not necessarily going to equate to book sales. However, it does equate to market reach and credibility.

To get the most from your interview efforts, it’s essential to have all your ducks in a row. Your books should be properly listed on whatever book sites you want them on such as Amazon.

Your website must be visitor ready including a media page. Your response time needs to be stellar when a show host (or someone on their team) reaches out to you.

Again, don’t assume you are going to sell boatloads of books when you are on a show. Do assume listeners may Google your name and book when you’re on a show.  Be prepared for those who visit your website.

What Hosts Look For

Producing a show takes a lot of work. Add to this the fact that audiences want to hear top notch experts and the job of a host can be very difficult when it comes to keeping an audience engaged.

Show hosts look for engaging, entertaining and timely experts to be on a show. Whether it be a podcast or radio show, being an in-demand guest is something any author would be wise to figure out how to gain entry onto this platform.

Opportunity Abounds

Many authors say there is no opportunity to get on shows. Others say there is more than enough opportunity.

I’m here to tell you, there’s ample opportunity. You just need to know how to find the shows looking for someone with your expertise.  Once you find the shows, you need to approach the host in a professional manner by being fully prepared.

Huge Success

“Radio interviews have been one of the cornerstones in the massive success of our Chicken Soup books.” – Mark Victor Hansen – #1 New York Times Bestselling Author and Co-Creator, “Chicken Soup For The Soul” Series.

During the launch of their first Chicken Soup book, Jack and Mark sought out every interview opportunity they could find. As the story goes, they often did several interviews a day. Knowing the power of this medium, both authors left no stone unturned to reach as many people as possible through the power of radio.

Amazingly, at the time of their first Chicken Soup book release, podcast shows were not at all popular. Jack and Mark’s success was directly related to radio.

Today, authors have more opportunity than in years past, but there is also more competition. Thus, the reason to be fully prepared for opportunity.

Plan the Process

To get the most out of your efforts, you need to plan the process. Have all your marketing material ready to go, your website media-ready, and a solid follow up system in place.

Two marketing pieces you need are a media kit and an expert one sheet.

Media Kit

A media kit, also referred to as a press kit, is information that represents you, the author. It also includes information about your book(s).

In days past, it was a physical package that you would mail via snail mail to a show host or producer. Today, it is often a PDF document that contains the necessary information a show host needs.

A few key elements of the media kit are your bio, images of you and the book, information on your book, media releases about the book, FAQ’s, expert one sheet and a list of media appearances.

To make things as easy as possible on those who express interest for you being on a show, create a section on your website where your media kit is easily accessible.

Expert One Sheet

An expert one sheet, also called a speaker one sheet or author one sheet, can be one or two sided. It’s an easy to access document containing similar information as a full-blown media kit, but it’s on one page that is either one sided or two sided.

A few elements are:

  • Author bio
  • Headshot
  • Book image
  • Testimonials
  • Speech topics
  • Contact information including social media platforms

Create Opportunity

Don’t wait for show hosts to contact you. Your job is to create as much opportunity as possible. First, develop your marketing material. Next, seek out shows you would be a great fit for.

One of the best ways to get booked on shows is to sign up for a service that sends you listings.

In this short article, there are great tips on how to do this. http://www.radioguestlist.com/radio-interviews-how-to-get-booked-on-the-radio.html

Of course, you can also look for shows other authors who write in your genre have appeared on. Create a list of ideal shows you want to appear on then contact the person who books guests.

This is more time consuming, but a very targeted way to find opportunities.

Regardless of how you find shows, interviews are one of the best ways to expand your market reach, visibility and credibility.

 

 

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Authors: Tap into Intuition When You Write

As a writer, it’s likely you tap into what many call, “intuition.” I know I do.

In a recent conversation with my sister, fine artist Lorraine Lawson, we talked about our own process for creation. It’s amazing how similar our strategy is around allowing ideas to flow through intuition.

Writers, artists, musicians, photographers, and all types of creatives often go through a comparable process of creation… tapping into that space in time that allows our expressions to simply flow.

Yet, many others get stuck. This likely happens due to getting into the logical side of who we are, rather than the creative, intuitive side.

When I get stuck it’s usually me relying solely on my logical side, rather than letting ideas flow from my intuitive side.

When I allow myself to be in the intuitive side, ideas flow. Words flow. Concepts flow.

Lorraine said she does the same thing when she is in her intuitive, creative mode.

Create First, Then Analyze

Over the years, I’ve written millions of words. Some of my words became books. Others became information products, articles and blog posts.

The only way this has been possible is to allow my creative side to simply release the ideas that have come to me. I let the words flow and then go into “clean up” mode after I’ve done a writing “download.”

If I try to make my writing perfect from the start, I tend to get blocked. If, on the other hand, I simply let the words pour out of me, I have a lot to work with.

Watch Ego… It’s out to Stop You

We all have an ego. Ego can serve us, but it can also attempt to hold us back. When in the “hold back mode” it’s that part of ourselves that wants to keep us in our comfort zone. That part that tries to convince us not to try anything beyond what is safe in order not to fail.

When we play it safe, we are not willing to take risks. Not taking risks means we aren’t willing to let others see our creations, fearing we will be judged.

No matter what you do, no matter how safe you play it, you will be judged. You must decide if judgement by others will fuel you or hold you back.

Intuition Allows us to Go Beyond Our Comfort Zone

Intuition is simply the process of how the subconscious mind communicates with the conscious mind.

One of the best ways to cultivate intuition is to take quiet time with minimal distractions. Whether it be a formal process of meditation or a walk in nature, taking time to get quiet allows for ideas to surface.

If you’re wondering how to develop your ability to tap into intuition, why not join in on a very unique series.

My friend Evren Westhead and her team have produced the series, Trust Your Intuition, featuring top successful business experts – and I’m honored to be one of them.

This training just might offer you the “a-ha” moment you’ve been waiting for.

>>>so grab your spot HERE >>>>.https://evrenwesthead.com/kathleengage

In this interview-style training series, here’s what you’ll receive:

  • How to start trusting your own guidance.
  • How to build confidence in putting your unique point of view out there.
  • Shifting your mindset so you can expand to where few others dare, and keep your head on.
  • How to regulate your intuition to guide you when you need it the most.
  • Methods on how to easily recognize what is going on for your clients and tapping into providing a solution for them.
  • Formulas on how to communicate your leadership through calm and assertive energy
  • How to make a bigger impact for your clients and earn the income you’ve always wanted!
  • And bonus materials from each of our trainers!

I am excited to be a part of this training series, and I believe you’ll receive great value from it for your creative energy including how you run your business.

===> This free training will only be available for free for a limited time, so I highly suggest you click here and get access to it today.

This is YOUR chance to finally break through all the noise, so you can take your confidence and your vision to a whole new level!

https://evrenwesthead.com/kathleengage

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Authors: If you write about prevention, of any type, now’s the time to market

No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted.

If you’re an author who writes about disaster preparedness, natural disasters or any number of trending topics, be sure to invest time in proactive marketing of your book(s).

How Readers Search

One of the first places someone searches out books on topics of interest is Amazon. If you’ve laid the foundation for your Amazon listing, author page and book description, readers are likely to find your book when they search for specific topics.

As of late, some of the top trending topics specific to current events are gun safety, hurricanes, floods, fires, and earthquakes.

Media outreach

If you’ve written a book on any one of these topics, now is the time to reach out to the media as a resource they can reach out to for accurate information.

A simple way to do this is search out breaking news stories. Trending stories are as close as Twitter, Google, and virtually any search engine.

Google Alerts

You can also set up a Google Alert on a specific topic. Google Alerts sends emails to you when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s) when you’ve requested updates.

To do so simply go to https://www.google.com/alerts, fill in the fields and you’re good to go.

Specifics to Finding Trends

A simple Google search with the key words, “Trending news stories” will bring up lots of listings where you can position your message. Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, if you own a company that provides disaster relief insurance, there are plenty of current events that you could use to inform consumers.

There is so much going on locally and nationally, you won’t have to do more than a quick Google search to find plenty of opportunity to educate the public on various aspects of disaster relief and preparedness.

More than simply promoting your products and services, educate the public on how to prepare for disasters. This positions you as an authority and “go to” resource.

Timing is Everything

In order to get the most out of current events, get as much in place as possible in order to respond in a very timely fashion.

Preparation includes your website, blog, expert one sheet, interview questions, headshot, and any specific marketing material you will be asked for.

To save time in delivery of information, set up a page on your website. When you reach out to the media, you can include your media page link with your message.

Your information prevents unnecessary loss

This is not about taking unfair advantage of tragedy, but rather, it's about being a helpful resource.

One of the most important things for any author to keep in mind is this; your information can save loss on many levels. If you write about earthquake preparedness, imagine how beneficial your information will be to those in high risk areas.

If you write about animal safety during natural disasters, your information can save the heartache of the unnecessary separation of a pet from their family when people know how to protect the family pets and/or livestock.

Say you write about important items to take with you in case of an evacuation. A simple checklist you provide the market can be a huge benefit to potential readers of your articles, blog posts and books.

The time to develop your outreach strategy is before people need it. That way, when the time arrives they are searching for solutions during devastating occurrences, it’s likely your information will be readily available with a simple Google search.

Don’t wait to prepare. Do it now.

 

Authors: Do Your Actions Match Your Goals?

I’ve been teaching marketing strategies to authors for well over a decade. Everything from how to get interviews, using speaking to market, article marketing, blog tours and lots in between.

There are dozens, even hundreds, of ways to market your books. Book marketing guru, John Kremer, shares 1001 Ways to Market Your Books in his book by the same name.

Book marketing is not a “one size fits all.” What might work for one author may not work for another. Yet, many times when an author learns about a strategy, they assume the person teaching it is saying, “Every author MUST use this strategy if you want to succeed.”

Not so. You have free will to either do, or not do, what is being taught.

Why You Must Market … Regardless of the Details

The reason an author markets is to raise awareness about their book(s). When you raise awareness, you tend to have a better chance of selling books. When you sell, well… you make money. When you make money, you don’t have to be a struggling writer.

When an author says they want to sell books, and lots of them, they must be willing to get out of their comfort zone.

“I’m a writer, not a marketer,” is something I often hear from those reluctant to do much of anything remotely resembling marketing.

This type of thinking is what prevents many authors from selling more than a handful of books.

Resistance is High

Recently, I wrote a blog post about speaking to sell books. Quite a few people loved the information while others were frustrated with the post.

“Some people would prefer to market in a way that they don’t have to be seen by their book buyers,” one person wrote privately.

“I’m not a speaker. I don’t want to present to sell books,” another wrote.

Here’s the deal. Based on your goals, you must decide what you are willing to do.

If you say you want to get your book in the hands of as many readers as possible, why would you not do everything in your power to market your book(s) including speaking?

Sure, some things may be unfamiliar or uncomfortable, but does that mean you will never try it?

Someone must do your marketing

Regardless of whether you do the actual work, or you outsource, someone must do the marketing. Successful authors accept responsibility for the marketing and promotion of their book(s).

If all you do is write the book, but fail to market, you will never know what’s possible with the success of your book.

Reach your readers through OPM

If you really want to expand your marketing reach, figure out ways to get in front of OPM … other people’s markets.

There are many ways to do this including speaking on the platform, being a featured expert on a webinar or teleseminar, interviews, guest blogging and social media.

Speaking

With my recent blog post, I shared information about the advantages of speaking to sell books. Not only is the platform a great place to reach lots of people, speaking is a great way to position your authority.

If you don’t have any desire to get on the platform, so be it. There are plenty of other ways to get in front of potential readers.

Teleseminars and webinars

A great choice for those who don’t want to do actual in-person speaking engagements are teleseminars and webinars. You can literally get in front of hundreds of potential book buyers from the comfort of your home or office.

Interviews

There is no shortage of opportunity to set up interviews on podcast and radio shows. The beauty of either is the reach you get from people listening after the live interview. The shelf life of radio and podcast shows is incredibly long.

Guest blogging

One of the best ways to have an extended reach is through guest blogging. I’m a proponent of blogging on your own blog AND finding opportunities to be featured as a guest blogger.

One of my clients hit the holy grail of blogging in the pet space when she was invited to blog for PETMD. Not only did she reach thousands of potential readers, the credibility that comes with writing for a blog of this caliber is incredible.

Social media

A huge advantage of posting on social media, whether it be Twitter, Facebook, LinkedIn, Instagram or any other network, is the viral aspect of your content.

You can’t always know if something will go viral, but when it does, it can get dozens, hundreds, even thousands of views in a very short period.

Figure Out What Works for You

There are so many ways you can get the word out about your book. It’s up to you to figure out what you’re willing to do.

Whatever you choose, the more, the better. If you did even one thing a day, at the end of a year, that’s 365 actions you took to get the word out about your book.

It’s obvious doing one thing a day for a year will get you results far beyond authors who either do nothing at all or try one thing and then give up.

The success of your book is up to you. At the end of the day, you must decide if your actions match your goals.

Want to learn proven strategies in a step-by-step format? Check out Book Accelerator program. I've designed this for authors ready to jump-start their book marketing in a very effective way.

Authors: Speaking Is a GREAT Way to Sell Books

Are you an author who uses speaking to gain visibility and sell books? Or a speaker who wants to use books to gain visibility and get more speaking opportunities?

Either way, you’ll be way ahead of the game when you have the right tools and training.

Whether you speak for free or a fee, or you speak to promote your business, book, or message, knowing how to present allows you the opportunity to make a great living. When you know what you’re doing, it’s not difficult to generate six figures.

However, there’s more to giving a good speech than simply being able to open your mouth and talk. You need to craft your presentation in a way that’s engaging, informative and timely.

Common Fear

Although many authors know they would benefit from getting on the platform, fear stops them from moving forward.

Fear of public speaking is very common. It’s rated at the top of the fear scale.

You can either let fear hold you back or take the initiative to work through it. A great way to get to the other side of fear is to hire a presentation coach. One that specializes in stage fright and anxiety.

Another is to join a speakers group to learn from other speakers. Most likely, the very fear you deal with, others have also dealt with. Hearing successful speakers talk about past fears is incredibly helpful. You realize what you’re going through is quite common.

Preparation is yet another way to address the issue of fear. When you’ve put time into the craft of speaking, fear will minimize.

Big Dream

Many authors dream of becoming in-demand keynote speakers as a way to sell books, position their message and grow their business.

To be an in-demand speaker you need to prepare for opportunities.

A few must-haves are:

  • Signature talk
  • Speaker One Sheet
  • Sizzle Reel

Signature talk

A signature talk is simply a talk that is uniquely your own.  Even if someone else has a similar topic, your signature talk and theirs will be unique to each of you.

Speaker One Sheet

Your Speaker Sheet showcases your signature speech and unique aspects about who you are.

Sizzle Reel

A sizzle reel is also known as a demo reel. It’s a 2 -5-minute video that allows meeting planners to get a good idea of your speaking style.

Finding opportunity

In most cases, opportunity is not going to drop in your lap. You must create opportunity. There are a variety of ways to get in front of your market through speaking.

  1. Speak at association meetings.
  2. Partner with other experts to host half-day and full-day workshops.
  3. Host intimate mastermind retreats for up to ten people.
  4. Offer self-staged events that bring in anywhere from 50 – 250 people.
  5. Work with meeting planners who find you paid speaking opportunities.

For more ideas, go to http://www.powerupforprofits.com/2015/03/speak.html

Take Risks

Without a doubt, experts who stand head and shoulders above others are those who are willing to put themselves out to market in a big way. They take risks. They create opportunity where none seems to exist. They don’t give up.

Not sure where to start? Check out this amazing giveaway my friend and colleague, Ellen Finkelstein, created. She’s brought together leading experts who are all gifting you with some powerful content specific to speaking.

Check it out. http://www.powerupforprofits.com/speakergifts

Authors: Why giving bonuses STOPPED working

Authors are constantly on the lookout for ways to sell books… and lots of them.

A great way is to tap into your circle of influence to help with the marketing. Simply put…find people willing to help spread the word about your book.

In years past, campaigns in which you had lots of “partners” promoting your book in exchange for being able to offer a bonus gift worked great. Today, not so much.

Years ago, potential readers loved getting lots of bonus gifts. It seemed the more they were given, the better. Keep in mind, none of us were on information overload the way they are today.

In the days of giving lots of bonuses to book buyers, you would see a page like this. Again, in its day, it worked GREAT.

After a time, the novelty wore off.  Today, potential book buyers are not so excited about dozens of bonus gifts they will likely never get around to even looking at, let alone use.

As with most things, these types of campaigns ran their course.

Enter Affiliate Partners

After careful analysis, I discovered a much more effective way for partners to benefit.

Rather than your partners giving a bonus in exchange for promoting for you, they use an affiliate link to promote your campaign. On the back-end, when the book buyer invests in one of your programs, the affiliate partner makes money.

Bonuses Still Work If…

You can still offer bonuses to book buyers, but rather than dozens, even hundreds, from your partners, you offer a couple of very high value bonuses directly from you, the author.

This sweetens the pot for the book buyer but doesn’t overwhelm them with a huge number of bonuses they neither want or need.

Today, a couple of bonuses directly from the author works great. Your affiliates promote for you, thus creating a win/win/win.

Less is More

The benefit to launching a campaign with affiliates is the financial potential for them and for you. Rather than simply building a list, you are building a list and making more money on the back-end.

For your partners, the more they promote, the more money they can make. A great win/win/win.

Win for you… in that you reach more potential buyers.

Win for your affiliate partners… in that they provide high value to the book buyers and make money on the back end.

Win for the reader… in that they are not overwhelmed with a  bunch of useless bonus gifts.

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Get your own copy of Power Up for Profits, The Smart Woman's Guide to Online Marketing click here

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Authors: If You Can’t Take Criticism, You Best Not Play

If you’re an author who proactively markets, you are well advised to have broad shoulders. I can guarantee you this, the more you market, the more visible you become and the more you try to help other authors based on proven strategies, the more the haters comes out of the woodwork.

Feedback

“Clickbait article.”

“This is crazy BS. And all to try to sell a book. And the book is “How to be #1 on Amazon”. And anybody who tells you that they can make you #1 or a bestseller is lying to you. Period.”

“Just more useless advice base on one person's vagrant opinions. Enough of the philosophising and let writers write. Them's my sentiments.”

These are a handful of comments I received from a blog post I wrote that I shared on LinkedIn.

NOTE: I purposely didn’t correct the spelling of the word “philosophising” in that this person is a writer, but didn’t check their spelling prior to posting. Things that make you go, “Hmmmm”

Get Out of the Kitchen

If you can’t deal with criticism, you may be tempted to hide out and play it safe. The reality is this; the more visible you become, the more you open yourself up to criticism.

This is especially true for authors who are proactive in the way they market. Add those of us who teach other authors how to market and the criticism temperature rises considerably.

Here’s the deal, “If you can’t stand the heat, get out of the kitchen.”

Stop You in Your Tracks

Some people are more than willing to dole out harsh criticism. Sadly, this stops many authors from marketing their books.

Fear of criticism is what prevents some authors from doing all they can to get their message out to market. The comments above would stop many people in their tracks.

Whether it be their books, information products, webinars, teleseminars or presentations, to be visible means you are setting yourself up as target for other people’s criticism, judgment and harsh words.

My feelings about the criticism? So be it.

Yet, it’s a topic that does need to see the light of day.

My response

Although I could have ignored the comments, I chose to respond with, “I take no offense to any of the comments. Everyone is entitled to their opinion. Not every author wants to make money. That's great. If you enjoy writing for the sake of writing, fantastic.

“But if someone wants to make money with their writing, in most cases, they must market. Whether it be the author or someone on their team or a company they hire, rarely can you not market your book.”

More committed than ever

The negative feedback makes me more committed than ever to educate authors on various ways they can market their books.

Again, if an author has no desire to make money, that’s fine. But for most authors, we love to write AND we love to make money with our writing. Making money means selling books. Selling books means marketing.

Seems for some authors, especially those who skirt around marketing, they haven’t connected the dots.

It’s Laughable

I laughed when I read the comment, “And all to try to sell a book.”

Well duh. Isn’t selling books what most authors want to do? If we don’t sell books, who’s going to read our work?

Again, if you write simply to write, that’s great. But if you’re an author who wants to make money with your books and use your books to create other opportunities such as speaking engagements, consulting contracts and coaching, you need to market.

You also need to develop broad shoulders to weather the negative feedback you are bound to get.

90/10% Rule

According to Dr Anita Sanz,Ninety percent of what anyone tells me about my book I figure is really giving me information about them and only ten percent is potentially helpful information about me or my book. I only need to pay attention to the ten percent, and it’s up to me to figure out what that ten percent is.

What is the 10% you need to focus on? And… are you willing to let go of the other 90% of feedback that likely isn’t worth paying attention to?

No feedback is worse than negative feedback. If you get no feedback it means you are so perfect you make no mistakes or no one is paying attention to what you’re doing.

The bottom line is this; if you want to play with the big boys and girls, you must put on your big boys and girls pants.

 

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