Increase Your ROI By Clearly Identifying Your Avatar

We’ve all heard, “The more we know who our market is, the better.”

How true is this? In a word… extremely.

After all, if you don’t know who you’re marketing to, you will likely throw a bunch of stuff on the wall, hoping something sticks.

Recently, I hosted a live event in Portland. I was thrilled when we sold out over a month before the event. I couldn’t have been more pleased with the caliber of those in attendance. They definitely fit my ideal avatar.

This didn’t happen by chance. It happened from knowing who I wanted in the room and focusing on getting my message out to this specific market.

Spending time identifying who you want to do business with AND equally important, who wants to do business with you, is essential to your success.

Most entrepreneurs put some effort into the first part; who they want to do business with, but have not even considered who might, or might not, want to do business with them.

Who Does, And Does NOT, Want to Do Business with You

I fully understand there are people who definitely want to do business with me, but I’m equally clear on the fact there are those who would never do business with me.

Are you?

To assure you are focusing your marketing and visibility efforts in the right direction, the first place to start is to spend time thinking about the many aspects of your sweet spot avatar.

Not doing so means your efforts will be incredibly diluted when you market any of your services and products.

Doing so means you will likely get a much higher ROI – Return On Investment.

It Takes Work to Get it Right

Recently, I asked a group of 40 female entrepreneurs to describe their ideal clients.

Several responded with, “Women over the age of 40.” or “Men who exercise.” or “Entrepreneurs.”

That was it. No wonder they are struggling. Others had a very clear handle on who they are marketing to.

Some people are so stuck on not boxing themselves into a specific market, they resist putting time into this process.

I recall one conversation with a woman who was struggling in her business. “I don’t believe in doing this. I personally don’t care how old they are, what they like to read, what podcast shows they listen to, what their hobbies are or any of that crap,” she held tight to her position.

“Every business coach I’ve had insists I need to do this, but I just don’t see the point,” she defended her position.


She hired coach after coach to show her how to build her business, and the one thing they all recommended, she resisted. Ironically, it was the very step that if she took it, would likely make a huge difference to her bottom-line.

Putting time into defining your market is huge. To not do so is simply foolish.

It’s also something that you will likely do several times over the course of your business. As you grow and change, who you do business with will likely change.

Recently, I spent quite a bit of time evaluating this is my business. Within a couple of hours I had over five pages of information.

Will I use all of this in every bit of marketing material I create? No, but it gives me a great resource to draw from as I write sales copy, landing pages, direct mail pieces, postcard copy, etc.

A Glimpse Into My Ideal Avatar

To give you an idea of the types of things I focused on, here is a snapshot of some of what I came up with.


She is very business savvy and understands the need to stay on the leading edge of her industry through hiring business mentors, attending workshops and seminars, reading books and investing in training programs. She is willing to do the work.

She loves animals and is very into rescue causes. She likely has one or two rescues of her own.

She has had a colorful life that she derived many life lessons from. People look to her for guidance. She can appear to be standoffish when, in reality, she is simply a deep thinker.

She is very organized and knows the importance of having a support team in place.

Online marketing knowledge

She has a working understanding of online marketing, but is not a tech whiz. She understands the importance of having a working knowledge, but also understands that it is more cost effective and beneficial to outsource much of the work that requires technical skills.

She has an interest is learning what she needs to learn to be able to delegate, but is not attached to doing the work herself.

Health and fitness

She is very healthy emotionally. When she hires a business coach she wants a business coach, not a therapist.

She eats a healthy diet but is not a fanatic about it. She doesn’t do any drugs like smoking pot and may have a social drink but is not a heavy drinker. If she does not drink she never passes judgement on those who do.

She is much more youthful and vibrant than her chronological years would indicate. She feels great about herself and knows when she takes care of herself she can accomplish a lot in her day and life.

She takes very good care of her body and pushes herself to extremes. She is very motivated with anything she does. Her word is golden. If she says she will do something she does it.

She has a very positive, but not Pollyanna attitude. She likes to hike, hang out with friends outdoors and get involved in important community causes.

Her physical wellbeing is very important to her. She is willing to forego unhealthy habits and behaviors in favor of feeling great, looking great and having a vibrancy reserved for those who are willing to put effort into their health.

Skills and talents

She is an accomplished writer, speaker and very worldly. Her goal is to write books that will not only position her as an expert, but teach life lessons. She is aware that she must work to get the word out about her book.

She believes that the best way to become an expert at something is to immerse herself into it.

Unique qualities

She is very motivated and when something strikes her interest and fancy, she will immerse herself into learning as much about it as possible.

Her past is somewhat colorful which gives her the flare she has for living with gusto. She is very generous when she sees a need that she can be instrumental in filling.

She could take or leave television, but when she does watch it she is interested in documentaries, whistle blower movies like Food, Inc., etc.

She makes purchases online for the sake of time and convenience. She is very curious about how energy works and is willing to invest time and money exploring various modes.

She enjoys new age music, some disco, some rock and roll and energizing music to work out by.

Clarity Helps With Marketing

This is just a bit of what I came up with. And to think there are five pages of information.

Here’s the deal, taking time to come up with such a detailed description definitely helps me in my marketing efforts.

Additionally, if you have studied the Law of Attraction, you know by being this clear, it is more likely you will “notice” when the right people show up for your products and services.

This is incredibly important when you enroll individuals in your higher end programs. The more of a match there is, the more everyone concerned will gain from the experience.

One of the Best Ways to Create an Incredible Cash Infusion for Your Business

“Business is slow!”

“The economy is terrible.”

“The political structure is creating a fear of spending.”

Which one of these “stories” have you told yourself?

Have you noticed that some people are doing great while others continue to tell themselves how bad business is? It’s based on the stories. Stories either move us forward or stop us dead in our tracks.

For those who convince themselves business is slow, they likely won’t do everything they can to generate revenue. Those who find opportunity, regardless of outward appearances, in just about any situation, are likely taking massive action to generate cash.

Fastest Path to Cash

One of the fastest paths to cash is by picking up the phone as part of your follow up strategy.

Follow up by phone seems to be a very lost art. Recently, I was going through a shelf in my office that is the “collector” shelf. You know the one. You get something in the mail and plan on getting to it … some day.

Recently, I came across a package someone sent me quite a while ago. When I received it, I had a lot going on and never felt an urgency to open it.

The package contained samples of oils, creams, and other such items that likely cost a fair amount to send to me.

The woman who sent it never followed up. Not once.

Well, maybe she followed up with an email, but if she did, I never saw it.

What a waste of money. In her mind, she probably thought she was being productive by mailing me the package. She would have been a heck of a lot more productive if she would have followed up by picking up the phone to make sure I got their package. Chances are, I would have tried the samples quite some time ago. Who knows, I may have turned into a customer.

Emails are NOT The Best Choice

Yesterday, I got an email from someone asking what to do if someone hasn’t responded to his emails for over two months.

I asked, “Did you pick up the phone and call them? You never know… they may not have gotten your emails.”

He had not thought of picking up the phone. He assumed the person was blowing him off.

You cannot rely solely on email as a tool for communication. There are far too many things that can happen such as your email being flagged as spam.

No Magic Bullet

Why is it that people are so hesitant to pick up the phone? It’s as if the phone weights a ton and they will hurt themselves.

The phone is your friend. The phone makes you money. The phone is a great tool to use in your day to day business practices.

You may be shocked at how much business you’re losing because you are relying on what could be a very unreliable source of communication.

Recently, I hosted an event in Portland, Oregon. 40 entrepreneurs attended Passion for Thriving.

I took one day after the event to regroup, organize my call list and begin the calling. Over the next couple of days, I called at least 90% of those who attended.

Not only did I enroll private clients as a result, I sold an information product to a couple of attendees and showed, by example, that picking up the phone is a very good thing.

If you feel business is slow, get out of your own way and pick up the phone.

Set a goal of a minimum number of calls you will make each day. The bottom line is this; your business success is not based on some secret or magic formula. It’s based on consistently doing what works.

Phone calls work. Simple as that.

Ladies! Join me for the next Passion for Thriving One Day Experience on June 19th. Limited seating available and we are already filling up.

How is it that Maya Angelou and SARK wrote so many books?

What would Maya Angelou do? What would SARK do?

They would write. That’s what they do. (Well, that’s what Maya DID) SARK still writes.

Is it luck that SARK is a best-selling author & artist, with over 17 titles in print and well over 2 million books sold?

Is it luck that Maya Angelou wrote several dozen works that equated to millions of books being sold?

I think not. What I know to be true is this; accomplishing anything takes time, commitment, effort and discipline.

What Choice are You Making?

When you make a choice to do one thing, conversely you make a choice not to do something else.

When I’m writing a book, I am willing to give up a couple hours a night sleep in order to complete a book. Often, my natural sleep patterns shift with me waking up at one or two in the morning.

When I do wake I can choose to stay in bed or I can choose to get up, turn on my laptop and download whatever information is trying to come through me.

What I know to be true for me is this; I am very happy when I’m writing. Especially if I’m writing something that will eventually become a book.

For years, I’ve talked about writing a memoir. And for years, talk was about all I did. Periodically, I would make a feeble attempt at starting my memoir.

A Light Bulb Moment

When I finally got serious about the book, there was no room for excuses. It happened at a recent conference I attended.

It was for Platinum members of EWomenNetwork. Founder, Sandra Yancey, shared her personal insights regarding strategies she implements to accomplish more in one day than most people do in a month.

A light-bulb went on. My memoir wasn’t going to write itself. It was up to me to get off my backside and make it happen.

I made a commitment right there and then to get my first draft done within 66 days. That would put the first draft completion at May 1, 2017. A couple weeks shy of my 63rd birthday.

It didn’t take but one calculation to know that if I write 500 – 1,000 words per day, seven days a week I can easily have 35,000 – 70,000 words in the first draft. Not bad!

What Motivates You?

I’m driven by a few main motivators. One is that my word to myself is important. Equally important is my word to others. Thus the reason I announced my writing goal to a Facebook group I manage.

I invited members to make their own writing commitment.  Whether it be a manuscript, 30 days of blog postings, an information product that requires writing, or writing letters to loved ones for 30 days, each person could choose for themselves.

Since starting, I’ve not missed a single day. I’ve written a minimum of 500 words and I’ve had a few occasions to write more than 1,000 words in one sitting.

Mind you, this is not the only writing I do in my day. I still write on my blog, I post on social media as well as other things I write in the course of running my business.

In a perfect world, I would have hours and hours to write each day, but the fact is, I don’t have hours at a stretch. I have snippets of time. 30, 45, 60 minutes.

The temptation for many people is to say 30 minutes isn’t enough to get much writing done.

“Shoot, it takes me 30 minutes to get in mindset to write,” can be heard from many would-be writers as they procrastinate from fulfilling their dream.

Truth be told, you can accomplish more in 30 minutes of extremely focused effort than most people do with hours of unfocused effort.

Try the following four steps to allow your writing flowing.

1. Get out in nature. Take a walk, hike, go to a body of water. This tends to open up the creative channels.
2. Whatever your writing preference, keyboard or pen and paper, set the intention to write your 500 words. The mere act of “intention” tends to open up the creative channels.
3. Avoid affirming, “I just can’t think of what to write.” This WILL block you. Rather, affirm, “Ideas, words and thoughts flow through me.”
4. Make a commitment that no matter what, you will write a minimum of 500 words per day for a minimum of 30 days.

When we think too much about the task of writing, we get writer’s block. When we simply do it, we do it.







A huge mistake authors make when asking for book reviews

Your book has been published and it’s up on Amazon. Now your focus is on marketing your book. In reality, you should start marketing your books long before they are published. But… one way to market is with reviews.

You’ve heard that reviews sell books. Book reviews definitely increase sales and add credibility for the author.

However, how do you get reviews?

Getting Reviews

One of the best ways to get reviews is to ask for them from book buyers. You can also approach influencers and ask them to review your book. If you plan to do this, it’s a good idea to give them a complimentary copy.

It will feel like a bait and switch if you ask someone to review your book and then ask them to buy it. Especially if you know their name and market position will benefit you more than them reviewing your book benefits them.

Case in point… I, like some of my colleagues in the book publishing and marketing space, am frequently asked to review books for new authors.

The author knows it will be beneficial to have an influencer review their book. Truth be told, there are days I can have several people ask me to review their books. Doing so can be very time consuming. Time I don’t always have.

Don’t Overprice Your Book

If I’m asked to review a book, I don’t expect to have to buy the book. The author may think it’s no big deal to buy their book, but $20 here and there adds up.

And… some authors overprice their books. Recently, I had an author ask me to review her book.

I went to her Amazon page to read a bit about the book to see if it was something I would want to spend time reading.

I was actually shocked to see the book priced at $25 for the paperback version and $19.99 for Kindle. This is not in keeping with market price. A Kindle book for nearly $20 is truthfully, too much (in most cases).

What some authors may not realize is that overpricing their book will reduce the number of sales.

Buying Books Adds Up

Like many experts, I love reading and love reviewing books in specific genres, but I sure don’t like spending a small fortune in the process.

If you’re an author and you want others to review your book(s), make it as easy for someone to say yes as possible. If you ask someone to review your book, be willing to give them a copy.

Budget for Review Copies

Part of your overall marketing budget needs to include the cost of giving out review copies; to the media, to industry experts, to influencers. When my book, Power Up for Profits was published, I was very generous with review copies. After all, reviews do sell books and to get reviews from the media and influencers is what most authors look for.

Have you budgeted for review copies? If not, I highly recommend you do. And know this, if you’re approaching an influencer to review your book(s), doesn’t it stand to reason that others are too?

Marketing Your Book

For more on reviews and other ways to market your book, get my FREE report  on how to rise up on the charts with your book. Go to



Blogging and Guest Blogging; Two Excellent Ways to Market Your Book(s)

You Need Readers

Authors need readers… at least if they’re going to make money with their writing.

It takes consistent effort for your writings to become visible to potential readers. This is not a one time, “get er’ done” situation. It’s day in and day out. When you do something every day, you will see results for a long time to come.

Bottom line; as an author, you need to market your books and yourself. Either you do the work yourself or you hire a support person, a marketing expert, or a team of people. Regardless of who does the actual work, you must market.

Most authors don’t put anywhere near the effort they need to into their marketing. Optimally, schedule a minimum of 30 – 60 minutes a day dedicated solely to marketing. The reason I say, “schedule your marketing” is this; if you don’t have it on your daily activity list, it likely won’t get done.

I’ve got news for you… checking your emails is not marketing. Nor is reading posts on Facebook or watching cute videos.

No! Marketing is a proactive process designed to gain visibility for you and your books.

Granted, social media can be a huge part of your marketing efforts, but you must be strategic and extremely focused in your efforts.

One excellent marketing strategy is blogging… both on your blog and as a guest blogger. With your own blog, over time, you will likely build a loyal readership…if you have valuable, entertaining, engaging and useful content posted.

With guest blogging, not only are you showcasing your writing, you are doing so in front of fresh eyes.

There are several ways to find guest blogging opportunities. Three of my favorite are:

  1. Google Search
  2. Blog directories
  3. Blogs you subscribe to

Google Search

A Google search is as easy as inputting a “keyword + guest blogging” in the search area. You can also use “keyword + submitting a guest blog post”.

This should bring up ample locations for you to submit your work to. Check the guidelines to make sure of any restrictions and limitations that you may not be aware of.

Blog directories

There are countless directories you can find plenty of opportunity on. is a great choice as is

A quick Google search with the words Blog Directories in the search area will bring up plenty of locations to keep you busy for quite some time.

Blogs You Subscribe To

Are there blogs you really enjoy reading? Is there great content on the blog? If you said yes, then contact the blog owner to inquire about writing for their blog.

Be sure not to spend all your time researching opportunities. Rather, get in, find various locations and then write high content blog posts in which you can showcase your writing.

Bio Box

An author bio box is an area at the bottom of your post that describes who you are. It can include a short bit of information about you (keep it short and highlight something interesting), an image of you or your book and links back to your website, blog or Amazon page.


The most important tip I can offer is to stop thinking about this and do it. Far too many authors spend an inordinate amount of time analyzing what they should do rather than rolling up their sleeves and putting their ideas into action.

Learn some of the most effective ways to market your books. Get my FREE report – Hit #1 on Amazon. Click here.

Action results in book sales. And isn’t that one reason you write… to sell books?






Why wouldn’t you write “The Book?”

The Big Dream

According to some experts, 85 – 90% of the adult US population dreams of writing a book. Sadly, only a small percentage actually do.

The dream to write often starts, and ends, in our formative years.

I was in third-grade when the bug to become a writer hit. Mrs. Brown’s instructions were very loose. “Write about anything you want,” was about the extent of the guidelines.

I decided to write a fiction short story. I loved the process of letting the story of a haunted house unfold from my imagination, ending up on several pages of lined paper.

With great anticipation, the classroom of eight year old kids waited for Mrs. Brown to hand each of us our graded paper.

I beamed with joy when I saw the A++ at the top of the page. I knew right then and there what I wanted to do with my life.

That is, until I ended up in Miss Sasso’s class the following year. When I dared to share my dream of being a writer, my fourth-grade teacher wasted no time telling me why that was an impossibility.

Not only did she berate me, telling me I simply didn’t have the ability to be a writer, she proceeded to express her opinion as to why girls should be realistic about their future.

“You need to learn to type so you can get a job as a secretary,” she bellowed.

Miss Sasso seemed to enjoy watching tears well up in my eyes. The more uncomfortable I became, the more her voice raised, assuring every student within ear shot could hear her.

If humiliating me and wiping out my dream of ever being a writer was her goal, she accomplished this.

Buried, But Not Dead

Yet, the dream never really died. Granted, it took decades before I dared to let the dream bubble to the surface, but once it did, there was no turning back.

It was during a spiritual journey when I was thirty, I would make daily entries into my journal about my travels.

Having hitchhiked from the Bay Area to the West Bank of Israel, I was convinced my daily entries would turn into the next New York Times bestseller. Not only would the book be a favorite of millions of readers, my story would turn into a blockbuster movie.

Neither of those things happened. Why? Because again, I gave up on my dream. Upon my return to the San Francisco bay area, life got in the way. I got caught up with finding work and getting on with life.

Scheduling Writing Time is a Must Do

All of this changed when it became evident that writing needed to be woven into my schedule. It wasn’t simply going to happen. I had to make it happen.

In addition to writing books, I became very accomplished at creating information products. Blogging was another expression of my writing.  I had also submitted hundreds of articles to online directories.

With several books to my name, and many still to be written, I must wonder how many of the 85 – 90% of those who have the dream to write a book had their dream squashed as children.

I also wonder how long they will let the opinion of an adult, who may not realize what they did, stop them from fulfilling a part of their destiny.

The Big Ah Ha!

I was in my mid to late fifties when I realized that not only am I a writer, but I make a good living from writing. It was one of those big “ah ha” light-bulb moments when I realized there are unlimited possibilities for anyone who wants to be a professional writer.

Since that time, I’ve worked with hundreds of men and women who dream of making money from writing books. I not only teach them how to use their books to generate revenues, I consult with them on all a book can do for them.

Whether it be from selling the book through online avenues, at book signings, during a speaking engagement or using the book as a lead generator that leads into making offers of information products, there are countless ways to monetize one’s writing.

Unlike in the past, when a writer had to wait for the blessing from a publisher, today there is not much standing in the way of someone getting a book published.

With the right vision (and guidance) an author can use their book to springboard countless revenue generating opportunities.

It’s one thing to say you’re a writer, it’s something completely different to know you make a living from your writing.

In years past, wearing the label of self-published author was something said under one’s breath. Today, being self-published is widely accepted and approved of.

Add to that the ability to do very strategic book launches, and the possibility for being a profitable author is higher than ever.

Yet, most would-be writers never see their dream become manifest. Why? Because they romance the idea that somehow the book will write itself. Or they wait to be inspired to write. If I had to wait to be inspired, I likely would never have written anywhere near what I have.

For some, they fear no one will buy their book. While others, still hear their very own “Miss Sasso” telling them they will never be a writer.

Truth be told, writing is a discipline as is marketing and selling your books. In addition to discipline, it takes ongoing effort to do what needs to be done to make people aware of your work.

74 Year Old First Time Author Rocks It

Currently, I’m working with an author who recently had her first book published. At 74 years of age, Joan has more passion about sharing her book with audiences both online and off than anyone I’ve ever met. She is willing to put in the time, effort and money to drive to book signings, be interviewed and raise awareness because she believes in what her book is about.

With the energy of someone half her age, Joan’s passion is contagious. And that’s one of the greatest keys to what will likely be a very successful author story; her passion.

While others are still thinking of writing a book, Joan got serious about it. It’s the same with my client Shannon. She is working on a book that will be used to open up consulting opportunities within the corporate environment.

For a long time, Shannon thought about getting the book done, but now she’s completely committed to it.

Not long ago, Shannon and I mapped out a plan based on what opportunities she knows the book will create.

The big thing for both these women is they accepted that if they really want their books to be part of a revenue model, they also have to be thinking about how they will market the book.

Authors Must Know How to Market

Many authors give very little, if any, thought to how they will raise awareness of their book(s). Like the writing of the book, the marketing is something an author needs to take responsibility for.

Not that either has to be the one to do the marketing. There are plenty of people who can work with them to get the word out about their book.

With all that’s available with virtual teams, it’s likely their marketing team will reside in an area other than where the author lives.

The point is, if you want to make money as an author, you can. Will you be a world famous author? Not necessarily, nor do you have to be. You can work within a niche and do incredibly well for yourself.

The main thing is to get started. Carve out the time to write. And if you’re waiting to be inspired, perhaps this will inspire you; there are people who would love to read your work and will gladly buy your books… if they could.

The only way they are going to be able to is for you to sit down and get that book done and then raise awareness about the book. Simply put, raising awareness is marketing.

Hit #1 Webinar (FREE)

Not sure how to market your book? Want to learn to do so from the comfort of your home? Join me for Get Your Book to #1 webinar. I offer the webinar at various times. Click here to register for a time that works best for your schedule.

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Why Your Book Will Likely NEVER Get Written… and how to prevent this

Why Most Experts Never Write a Book (even though they say they want to)

On any given day, I talk to several experts and entrepreneurs who say they really want to write a book. Most have been thinking about doing so for years. Yet, for whatever reason, the book never gets done.

If you’re an entrepreneur, a book under your belt has many advantages.

Here are just a few:

  • Instant credibility
  • Increased market reach
  • A great resource to build a subscriber list
  • Ongoing revenue generating opportunities
  • A great foot in the door for speaking and training opportunities
  • Creates interview opportunities on podcast and radio shows

In today’s business climate, it’s essential to have as much of an edge as you can. A book offers you this edge.

In a recent discussion in a private Facebook group, the question was raised, “Have you thought of writing a book, but it’s not getting done? If so, what’s stopping you?”

I was amazed at how many people have started not just one, but several books, never completing any of them. Imagine if someone would commit to finishing one book before working on another.

What I’ve Heard Over the Years

The most common reasons (excuses) I hear from those who say they want to write a book, but procrastinate, are plentiful.

  • No time
  • It will take too long
  • Don’t know where to start
  • Writing a book is overwhelming
  • I might be judged
  • What if no one reads it

There are more, but these are some of the most common.

Let’s break each one down.

No time

The only way to find the time is make the time. It’s really that simple. Even if it’s 20 minutes a day, start with a small block of time.

Schedule it in to your calendar and no matter what, during that 20 minute period you write.

It will take too long

Compared to what? Does it take a while to write a book? Absolutely! But then, you might want to check how you’re using your time to determine if you have time leaks. Things like watching a lot of television, spending untold amounts of time on social media mindlessly reading tweets, Facebook posts or looking at the latest video about pigs walking cats. (Yes, there are videos like that)

Truth be told, it’s a matter of prioritizing your time to get the outcome you say you want.

Don’t Know Where to Start

Start right where you are. What you’ll find is if you make a commitment to write every day, the momentum will build and before you know it, you have a lot of writing done.

Something to consider is where the book can lead. What I mean by this is, a book can open speaking opportunities, consulting gigs, and interviews.

Think in terms of what opportunities can open as a result of writing a book. This can be a huge motivator for you.

Writing a Book is Overwhelming

Anything can be overwhelming if you try to do too much at once. If you think you must do the whole thing at once, that’s when it gets overwhelming.

It’s like training for a marathon. The process leading up to the big day is just that, a process.

When I participate in a marathon, I don’t just show up the day of the race. I prepare for months. I build up to the big day with various training protocols. That way, when the big day arrives, I am likely to shine.

It’s the same with writing a book. Pace yourself. Write for different lengths of time. Change up your writing process. Hire a coach if need be.

I Might Be Judged

Yes! You might be. So what? The more vocal you are about your perspective and point of view through your writing, the more you set yourself up to be judged.

That’s just part of life. And if you let what others think stop you, you will never realize your full potential.

What If No One Reads It?

Sadly, this is what happens to most authors. No one reads their book… for one very simple reason; they don’t market it.

According to many experts, most books sell under $100 in the lifetime of the book. That’s awful. Yet, it doesn’t have to be that way.

When you plan out a promotions campaign to include social media, interviews, media releases and a systematized and strategic book launch, you will be amazed at how many books you will sell.

And the books are your foot in the door for lots of other opportunities.

Get Writing

The fact is, writing a book is an incredible experience. It’s a game changer in so many ways. Imagine how you will feel when you receive emails, cards and postings on your social media walls from people who have been impacted by your words.

Words that can literally change someone’s life.

The only way to have that experience is to make writing your book a priority. Unless you do, the book will forever remain a “Someday I’ll Write that Book.”

Start today to realize your dream.

Access my FREE report – Hit #1 On Amazon at




Before You Write Your First (or Next) Book… Read This

Why Am I Not Selling Books?

Years ago, I had dinner with a therapist from New York. No, I wasn’t seeing him as my therapist. We happened to have a couple of things in common.

  1. We belonged to the same mastermind group.
  2. We both loved writing, especially books.

The therapist was incredibly proud of his first (and only) book. The book focused on behaviors that don’t serve us. He showed me a copy, immediately asking what I thought.

I was relieved that I could honestly say, “Looks great!”

“How are sales?” was the obvious question I would ask. As someone who has been marketing books for years, I’m always intrigued how a first-time author does with marketing and sales.

Embarrassed, he told me he didn’t know how to market and never took the time to learn. As a result, he hadn’t sold more than a  handful of books.

Sadly, this happens to a great majority of authors… crickets when it comes to sales. Fact is, most authors sell under $100 worth of books a year.

Beware of Assumptions

He went on to tell me how he had invested a great deal in getting the book published, but never realized he needed to market the book. He, like many naive authors, was under the mistaken belief that if his book was published it would sell.

He had invested tens of thousands of dollars to get the book published with little to show for his investment.

“I really thought the publisher would market it for me.  At least that’s what they told me when they sold me the publishing package. It turns out their idea of marketing was sending out a press release and sending one email to a select group on their subscriber list,” he said with great disappointment in his voice.

This is an all too common scenario.

What Does Marketing Really Mean? (ask)

Another common mistake is that an author contracts a mid-tier publisher believing  the publisher will do all the marketing. A “mid-tier” publisher is one that will take care of everything to get the book published, but you pay all the expenses. You don’t get an advance. You don’t get royalties. This is not a traditional publisher in the way that most people would think of a traditional publisher.

The eager author is led to believe their book was “selected” because of the quality of their writing. Granted, there are some very reputable mid-tier publishing companies that turn down a high percentage of books submitted to them. On the flip side, there are those who could care less about the quality of the book and will gladly take the money of any eager author who wants to pay them.

The author is so excited to get their book published, they likely never ask what “we do some marketing for you” means.

The Ugly (and Expensive) Truth

Almost every author learns the truth about marketing their book the hard way; by not selling books. The fact is, you as an author have to take full responsibility for marketing your books regardless of how it gets published.

As a side note, whatever agreements are made with a publisher, get it in writing. When they say, “We do some marketing for you,” what specifically does that mean?

Three Common Ways To Do This

Back to taking full responsibility for the successful marketing of your book.

Option one… you do all the marketing yourself. For many authors this is NOT the best choice due to not knowing how to market and the amount of time it takes to learn. If you have more time than money, this could be a great choice.

A second option is for you to hire a book marketing company that does everything from A to Z to gain traction for you and your book. This can be very, very expensive. Few authors have unlimited funds to pay someone to do their all their marketing.

A third option is a combination of both you doing some of the work and hiring a company to guide you through it.

I love the third option for my clients. It allows the author to learn a lot about marketing while not being left to figure it out for themselves.

Currently, I’m working with a few authors whose books have either been published or soon will be. In every case, I’m helping them map out what needs to be done, teaching them a lot of how to do it, helping them to build a support team to keep them on track and making sure lines of communication are kept open every step of the way.

Although I have a very diverse marketing background, I learned a great deal about book marketing with The Law of Achievement. It was then that I realized how important it was to go beyond simply writing and publishing books. It was also then that I discovered the fact that most authors know zilch about marketing.

For many, it is some mysterious activity only those initiated into the “secret club” of marketers knows how to do.

You CAN Learn to Market

The fact is, virtually any author can learn how to market their book(s). And… they can do so without spending a fortune on their education or the marketing.

The main thing to keep in mind is this; you need to start your marketing before your book is published. The sooner you can lay a solid marketing foundation, the better.

One aspect of marketing is building a list of potential book buyers. This takes time, effort and strategy. You also have to gain visibility before, during and after your book is published. Again, this takes time, effort and strategy.

Here are four things you can do that will start the process of building a list and gaining visibility.

1.  Gain visibility in forums where your potential readers congregate. Get involved, share in discussions, network and build trust. If you are authentic about your involvement many people are likely to support your efforts of getting your book into the hands of many readers. If you are simply in a forum to sell, this becomes apparent very quickly and rather than people supporting your efforts they tend to get irritated.

2.  Blog on a regular basis. Gain a readership for your blog by providing high quality content. Again, as with forums, when you are authentic you tend to gain the trust of the readers.

3.  Host teleseminars on topics that are in line with the genre of your book. You can offer complimentary teleseminars that participants must register for. This allows you to build an opt-in subscriber list of potential buyers.

4.  Host a paid teleseminar where the price of admission is a book. You would need to set up a landing page where buyers would send in their receipt number as proof of purchase.

Get Your Book to #1

The dream of many authors is to hit #1 on the biggest online book seller. Yet, the reality is, it won’t happen for the majority of authors. Unless, they understand how.

One of my goals in working with authors is to arm them with as much information as possibly. Information that gets them a solid result, fast.

Want to learn the most important aspects of getting to #1? Access my FREE report – Hit #1 on Amazon at

Hit #1 on Amazon shows you exactly how to rise to the top of the charts in record time

  • Understand the three phases of a book launch and why knowing this has a huge impact on your Amazon position. Most authors focus solely on writing their book without considering what to do before, during and after it is published. In Hit #1 on Amazon you’ll learn exactly where to focus your attention to get the greatest results for your efforts. 
  • Learn the three most important things you MUST DO with an Amazon book listing to get the greatest results when someone searches out your expertise or genre. Most authors never focus on this and that’s why most authors never hit #1 on Amazon. 
  • Find out how to get a boatload of interviews to promote you, your book and your products and services (this one insight will be a game-changer for 99% of authors). 
  • Discover 20 ways to promote your book with one blog post. That’s right… ONE blog post you can promote 20 different ways to gain massive visibility for your book. Visibility that equates into book sales and higher rankings on Amazon. 

Get immediate download at 

Once you read the report, you’ll know more than most authors will every learn.

Want to learn more marketing insights? Join the Power Up for Profits Facebook group by clicking the image below.


17 Popular Done-for-You Coaching Forms for FREE!

Signed and Sealed

You’ve done it. You’ve just signed a new client. Now what?

Now you need to make sure everything is incredibly clear to the client. The best way to do this is with various forms you create templates for.

Maybe you’ve been a coach, consultant, speaker or trainer for quite some time, but you know things are slipping through the cracks. You keep promising yourself that “someday” you’ll get all the necessary paperwork in order.

A huge challenge for many entrepreneurs, such as coaches and consultants, is they want to roll their sleeves up and start doing the fun stuff; working with their clients.

But truth be told, if you don’t take care of the “paperwork” you set yourself up for misunderstandings, frustration, and possibly legal action.

I’m not an attorney, nor do I plan to be. But I am an entrepreneur who knows how important the right paperwork is and also, how time consuming it can be to create needed forms from scratch.

Needed Forms

Do you have all the forms you need to run your business and serve your clients at the highest level? If not, read on.

Here are five incredibly important documents you would be wise to have templates for.

  • Welcome letter
  • Intake form
  • Payment schedule
  • Confidentiality agreement
  • Monthly review

Welcome letter

This one’s obvious. As soon as you enroll a client it’s highly recommended to send a welcome letter. Depending on the size of the contract, you may want to send a welcome gift. A gift would still need a welcome letter.

Intake form

A well thought out intake form helps you to more fully understand the needs of the client. What I love about intake forms is the client often gets some great clarity on their goals when they complete the form.

Payment schedule

No matter how much you love what you do, you want to make sure you get paid… on time. A clearly stated payment schedule helps to clarity exactly what the expectations are.

Confidentiality agreement

A confidentiality agreement (also called a nondisclosure agreement or NDA) clarifies how information such as trade secrets, databases, client information, etc. will be treated.

Monthly review

Having a form for a monthly client review enhances the relationship with your clients. It lets them see what they’ve accomplished, where they need to put more effort and how far they’ve come.

Very Time Consuming Unless…

Although the forms are great to have, they do take time (and often lots of it) to create.

What if you could have important document templates at your fingertip? You can and their FREE.

My good buddy and super smart colleague, Nicole Dean, along with her business associate, Melissa Ingold, have put together the most important document templates you need in order to run a successful business.

And YES! You can Get Access to 17 of their Most Popular Done-for-You Coaching Forms for FREE!

Here’s what you get (FREE) 

  • Welcome Letter
  • Payment Arrangements Form
  • Client Invoice
  • Client Call Notes
  • Business Goals Worksheet
  • Code of Ethics
  • How to Hold Me Accountable
  • My Coaching History Form
  • Referral Request
  • Intake Form
  • Ongoing Pre-Call Form
  • Coaching Agreement
  • Monthly Review Form
  • How Coaching Works
  • Confidentiality Agreement
  • How to Prepare for Coaching Session
  • Coaching Success Guidelines

It will take you less than 30 seconds to access these forms. If you tried to create them yourself, it would take hours, even days. By accessing these forms you free up your time to do what you love; coach, consult, speak and train.

What could be better than that?

Click Here to Access

What Every Author MUST Know About Securing Book Reviews

Book Reviews Sell

It’s a fact: book reviews sell.

Yet, most authors never bother to add this into their marketing mix. Like much of their book promotions strategies, they leave getting reviews to chance.

Many authors know if they are serious about positioning their books in the marketplace they need to have them posted on Amazon. That’s a given.

What’s not a given is how to optimize your opportunities on Amazon. To get the most out of your efforts, reviews play a big part in your overall success.

3 Ways

The top three ways to get reviews are:

  1. Friends and family
  2. Colleagues and thought leaders
  3. Those who have reviewed books similar to yours

Friends and family

This group is likely the easiest to ask, but unfortunately may not be the quickest to respond. If they do, their reviews may not be as detailed as you would hope for. If they are not familiar with how reviews work, friends and family may post a very short review that doesn’t tell the potential reader much at all.

“Sue’s book is great. Get it!” can do more harm than good. After all, when someone reads a review, they want to know something about the book than simply “Get it!”

Colleagues and thought leaders

In most cases, this is a better choice than friends and family. The challenge with colleagues and thought leaders is limited time. The best thing to do is reach out to them to see if they would have time to review your book.

If they say yes, ask they how they would prefer the book be sent to them; electronically or hardcopy. Obviously, if it’s a Kindle book the answer is clear.

However, if it’s a physical book, they may want you to send a copy to them. Don’t skimp on this. If you can get a few great reviews from powerhouse thought leaders, this could make a huge difference in the number of sales you will get.


One of the quickest ways to find people who want to review books is to go to Amazon and check out reviews on books in your genre. There are some people who love reviewing books and welcome the opportunity to receive review copies.

Create a spread sheet with the names of people who have reviewed books. You may likely see a few names come up again and again. These are the people you want to contact with your request.

Prepare for the Ask

Before you inquire with a potential reviewer, it’s best to have all your ducks in a row.

Prepare everything ahead of time in order that you can respond to those who are interested as quickly as possible.

  • PDF of the book
  • Hard copies ready to mail out
  • Proper mailing packaging
  • Media releases about the book
  • Cover letter
  • Author one sheet

What You Do and Don’t Have Control Over

You have control over requesting reviews, but you don’t always have control over how many, if any, reviews you receive. However, there are a few simple ways to boost your reviews.

  • Give people plenty of time to review your book
  • Stay on top of the process
  • Set goals as to how many people you will reach out to

As with anything, the more effort you put into the process of getting reviews, the greater the outcome.

Although this does take time to do it right, it’s worth it. Imagine getting dozens of reviews for your book. Think of the credibility this will give you and your book.

To make this a smooth process commit to attempting to obtain at least two book reviews a week. This is enough to make a difference but not so many that it will be overwhelming.

It’s likely once you begin you will find it to be easier than you thought. And the easier it is the more action you will take.

Begin today to get your first, or next, review.

Reviews are just one way to increase book sales. To avoid being among the majority of authors who sell less than $100 a year in books, plan your process for marketing.

Not sure where to begin?

Join me for The Insider Secrets to Get Your Book to #1 Webinar. FREE Click here to register.