Why Most Book Reviews are Bogus and What to Do About It

 

Have you ever made a book buying decision based on a review? I know I have. Many times over.

I’ve purchased books because of great reviews and I’ve held off on buying a book due to poor reviews.

As a consumer, I do pay attention to what other readers say about a book as part of my buying decision. I also pay attention to personal recommendations.

As an author, I know how important reviews are. They are worth their weight in gold. Yet, many authors miss this very important part of book marketing… real reviews.

“Book reviews are so important because most people make their buying decisions (not just on books, but on almost everything these days) based on social feedback. People like to see others give a “thumbs up” before they take action and buy something.” Debbie Drum.

How to get reviews

Getting reviews is sometimes as simple as asking. You can ask family, friends, colleagues or clients. There are plenty of Facebook groups dedicated to those who like to review books. But the challenge is, who you ask may not be a fit for the genre of your book.

The best reviewers are those who have already reviewed books on any major book selling site, like Amazon, in the same genre as yours. One way to find these types of reviewers is to look for reviews for books that are like yours.

For example, if you wrote a book on dieting, check out other books on dieting and compile the names of the reviewers. From there, you can check their Amazon profile, find them on Twitter, Facebook and LinkedIn.

This is a very targeted, although time consuming process.

Swapping reviews

You can also swap reviews. This can be effective, but extremely time consuming. The downside of review swapping is some reviewers write bogus reviews. Sure, you have a review, but it’s not worth much at all in the big scheme of things.

Review swapping is rather controversial and in many cases, Amazon frowns upon it. Why? As previously mentioned, many of the reviews are bogus.  Amazon looks for real reviews by real readers.

When Amazon sees bogus swaps, they will remove the reviews.

Buying reviews

Don’t. That’s all I have to say about that.

Well, I have a bit more to say. There are some reputable companies that do offer to review for a fee, but for the most part, you want to avoid those who claim they can give you 5 star Amazon reviews without even looking at your book.

Also, avoid going to somewhere like Fiverr.com to get your reviews. It's just not worth the risk and misguiding your potential readers.

Learn the easy way

Bottom-line is this, the more your reviews come from those who read your book the better.

Not sure how to do this? Join me on Monday, December 18th where my “getting reviews” expert, Debbie Drum is going to show you exactly how to get lots of great reviews fast.

I was blown by Debbie’s process for getting real reviews in record time. As I get ready to promote my memoir in a few months, what I learned from Debbie is going to be a game changer. You can be sure of one thing; I’ll be using Debbie’s process.

Because I know how valuable this information is to authors, I’ve invited Debbie to share How To Build An Army of People Selling Your Book For You Non-Stop, 24/7 and FOREVER!

http://www.powerupforprofits.com/bookreview

It all happens on Monday, December 18th.

 

 

6 Ways to Gain Visibility

Being seen is one of the greatest challenges for today's entrepreneur. There's so much activity on line, how do you stand out?

Many people don't. They get lost in the shuffle.

Here are some questions to consider…

  • Are you struggling to be seen by potential clients?
  • Do you feel like there's so much “noise” in the marketplace, you get lost in the shuffle?
  • Looking to stand out in a big way?

If you said YES! it's time to be really clear about how you are spending your time online. If you're playing around on Facebook and Twitter without a clear plan, you likely waste a lot of time in your day that could be used to build your visibility and business.

It's not that playing around on social media is wrong, but if you are sacrificing the success of your business due to this, then there's a problem.

6 Ways to Gain Visibility

A few of the most common ways to gain visibility are:

  • Blogging
  • Live-streams
  • Facebook live
  • Tweeting with a strong opinion
  • Article marketing
  • Podcast and radio interviews
Although all of these are great, it's extremely important to have a strategic approach to what you are doing. Rather than haphazardly take action, be clear on the ROI – return on investment – of your efforts.

There is a Solution

Not sure how to do this? On Wednesday, January 10th, I'm hosting a one day event in Portland, Oregon called Rock Star Visibility. During this up close and personal event.
I'm going to share my best insights on how to become very well known in your market.

http://www.powerupforprofits.com/BeSeen

Here's why attending will benefit you. In the coming year, my focus is going to be gaining tons of visibility for my memoir. I've been working on the visibility plan for several months.

Anyone who attends will benefit from getting a “pull back the curtain” look at my plan.

I can assure you, the things you will learn are not entry level at all. This event is for those who are serious about visibility.

http://www.powerupforprofits.com/BeSeen

Ready to make 2018 your most visible year ever? Then you're ready for Rock Star Visibility.

Authors: 3 Ways to Sell More eBooks on Kindle

Selling books takes more than simply adding them to Amazon. Whether it be a physical book or a Kindle book, you have to do more, much more, than simply list them.

Take Kindle. If all you do is list your Kindle book, it is almost guaranteed to get lost in the shuffle. You absolutely must be proactive in your approach to readers knowing your book exists.

Three things you can do to increase your sales are 1) drive traffic, 2) list your book with the KDP Select program and 3) be strategic about keyword selection.

Drive Traffic

Driving traffic is about strategy. To get the most out of your efforts, create a plan and stick with the plan. It's better to have 3 things you do on a consistent basis, than 50 things you never get around to.  Some of the simplest ways to raise awareness and drive traffic are to tweet, create memes you put on Facebook and short YouTube videos to encourage people to visit your book page on Amazon.

If you have a subscriber list, be sure to let subscribers know when your Kindle book is released. You can offer an incentive for people to buy during a specific period of time. You can also give the book away by joining the KDP program.

KDP Select

With the KDP (Kindle Direct Publishing) program, you have 5 days during a 90 day period to give your book away. This is a powerful feature of the program in that, when you plan it right, you can get lots of downloads on your book.

The first thing I hear from authors is, “I don't want to give my book away. I worked hard on it and want to make money.”

The reality is, the more books you give away and the more books that are downloaded, the higher your rankings on Amazon for your keywords and categories.

If you plan it out right, you can have ways to drive traffic from your Kindle book to an opt in page, your website, your blog or even your social media platforms. The image with the free download is something I've added to a couple of my Kindle books. Although not everyone will take advantage of this excellent report, many readers will. Each one of those readers is a potential buyer for other products and services I offer.

Nowadays, it takes more than someone accessing your book to make money. It's about an integrated approach to bring them into your community. Once people are in your community, you can make offers for other products and services.

Keywords

To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Relevant keywords can boost your placement in search results on Amazon.

Selecting the right keywords can be the difference between no sales and daily sales.

For many writers, finding that best keywords is a major challenge. Not long ago, I discovered a tool that makes the process incredibly easy. It's called KDSPY and helps you find the sweet spot for the right keywords on Kindle.

KindleSpy (KDSPY) is a super easy to use tool that helps you to know which categories and keywords will get you the greatest results for your efforts. With a single click, you can reverse engineer the process of the best-selling categories.

Best part of all, KDSPY  integrates directly into your browser. That means you can do your research right on Amazon.

To see how it works, click here.

The bottom line is this; you have to think like a marketer if you want to sell books. The days of sitting by, hoping for results are long gone. Be a proactive author in order to enjoy the fruits of your writing labor.

Short-term vs Long-Term of Collaborative Relationships

When you think of collaborative partnerships, do you think in the short-term or long-term? Do you concern yourself only with what you can get out of the first level of your partnership or do you recognize the ongoing opportunities from collaboration?

Having been in business for nearly 24 years, I’ve seen those who understand the long-term of business and those who think only in the short-term.

The Thought Process

Short-term thinkers focus on the quick dollar without much thought to what comes next. They grab what they can without a view of the future.

Long-term thinkers realize every action is one that can create win/win, ongoing opportunities. Long-term thinkers are willing to give a little (even a lot) extra in the short term to build an ongoing relationship with collaborative partners, clients, vendors and affiliates.

Collaborative relationships between companies, can be the lifeblood of businesses today. Collaborative relationships allow you to increase the creative ideas, minimize financial risk and increase market reach.

Yet, some entrepreneurs completely lose sight of this ever-increasing trend in business. Rather than looking at how they can create a win/win partnership, they think only in terms of how to benefit in the short term.

Missed Opportunity

Some entrepreneurs are so short sighted they lose sight of future opportunities. Rather than viewing the partnership as something that can grow over time, they have a “get in and get out” mentality.

Short-term thinkers look at only the immediate gains while long-term thinkers understand there is likely to be more opportunity in the future.

Consider these questions specific to collaborative relationships.

  • Do you do all you can to make the relationship a win/win?
  • Do you look for ways to bring benefit to the collaboration?
  • Are you willing to give more than agreed upon?
  • Do you nickel and dime each other?
  • Do you struggle with repeat business?

Create a Win/Win

Develop a focus that creates a win/win, rather than simply what you can get in the short-term.

For example, when working with clients, be willing to add in extra deliverables at no extra charge to create the “wow” factor for your customers.

Recently I began working with a wonderful client. Knowing the client would benefit from a makeover on her LinkedIn profile, I reworked the copy and images without any additional cost to my client.

Her profile went from so/so to one that immediately conveyed her branding in a much more effective way.

I could have easily charged for this, but I wanted to go the extra mile. The client has invested a considerable amount with my company and this was one way to let her know how much I appreciate her.

Long-term plans for visibility

An aspect of the long-term is focusing on gaining visibility. There are a number of ways to do this and it is something you need to focus on. There is both online and offline visibility as well as the short-term and long-term.

When you post on social media, keep in mind that what you post is there for the long-term. Virtually anything is searchable at some point in the future so be aware that what you post today can come back to haunt you in the future.

Not sure how to gain the greatest benefit with your visibility? Join me on January 10, 2018 for Rock Star Visibility, a one day workshop in Portland, Oregon. http://www.powerupforprofits.com/tranform2018

As you attempt to stay competitive and grow your business, are you looking at only the short-term or do you truly look at the long-term? Giving a little today can go a long way in building a stronger tomorrow.

Authors! 87-year-old proves you’re never too old to write your first book

“Age is nothing but a number,” says 77-year-old bodybuilder, Ernestine Shepherd. With no sign of slowing down, Ernestine is an example of what’s possible no matter how old we are.

Yet, so many people let age define their lifestyle.

It’s all about beliefs. Our beliefs can either move us forward or hold us back. It’s amazing how many people use age as a reason they can’t fulfill a lifelong dream.

For some, the magic number is 40. For others 50. Yet for others 60 and beyond.

Yet, like with Ernestine Shepherd, a quick look around will reveal some amazing men and women who are not letting age stop them from raising the bar of life.

What’s even more exciting is that many men and women are writing their first book at an age when society says we should slow down.

Wendy Ida

A great example of someone defying the odds is Wendy Ida. At the age of 65, rather than slowing down, Wendy is ramping things up.

Author of Take Back Your Life, Wendy is also an 8-time award winning National Champion of the NPC Body Building and Figure Championships. She is also a Strive to Thrive Fitness Expert who tours around inspiring others to achieve more in their lives than they thought possible.

But it wasn’t always this way for Wendy. At one point, she was extremely overweight, in an abusive relationship and had no direction in her life.

Deciding she had to make changes, Wendy went on a quest to create a life that is night and day from what it was.

Joan Lubar

Another incredible role model of what’s possible as we age is Joan Lubar. Joan’s first book, Rock and Roll at Any Age, was published when Joan was 74. Now 75, Joan shows no signs of wanting to slow down.

Joan has more energy than women half her age. In her book, Joan shares her own journey of what drives her to be a great model of what’s possible as we age.

Joan also shows that you’re never too old to write your first book. A favorite on podcast and radio shows, Joan loves presenting to various size groups about how to live a vibrant life.

While others are resigning to the fact life slows down as we age, Joan proves this does NOT have to be your reality.

David Lee

One of my favorite examples of someone who is shattering stereotypes is my friend, David Lee. Author of The Happiness Handbook, at the age of 87 there’s no indication that David plans to slow down.

Often referred to as the man of many visions, David Lee is the quirky, visionary, inspirational creator of the absurdly insightful collection of amusing messages called True Fortunes.

David Lee’s colorful career spans over six decades and includes an array of expertise including designer, marriage and family therapist, hypnotherapist, inventor, marketing executive, mechanical engineer and entrepreneur.

David’s background includes supervising the mechanical design of the rocket engine for Lunar Excursion Module that landed the first astronauts on the moon. Additionally, he designed a hermetically-sealed explosive release mechanism for satellites.

There is so much to the amazing man. More than I can put in this post. You can read more about David at http://truefortunes.com/who-is-david-lee/.

Let Your Age Propel You

Your life is either a warning of what not to do or an inspiration of what’s possible. Much of it has to do with the daily choices you make.

Like Ernestine, Wendy, Joan and David, you can choose to be an example of what’s possible.  What I love most about Wendy, Joan and David is that they wrote their first book late in life.

Don’t use your age as an excuse. Rather, use it as fuel to inspire others to live their fullest life.

Looking to take things to the next level? Check out my next live event, Rock Star Visibility taking place in Portland, Oregon on January 10, 2018. You will learn some amazing mindset insights, as well as step-by-step strategies to take your life and your business to the next level.

 

510,000 comments every 60 seconds on Facebook

When social media first hit the Internet, most people had no clue how big several platforms would become.

For example, every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) This simply means there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part is essential.

It’s the same with YouTube, LinkedIn and Twitter. The amount of content being loaded by the minute is staggering.

Social media has allowed us to reach our market in a very user-friendly way. What with Facebook, Twitter, LinkedIn and YouTube, you can get your message in front of hundreds, thousands and tens of thousands of people in a very short period.

You may think all you need to do is have a presence on the four main platforms, but if you’re not strategic about how you’re posting, and what you’re posting, you could likely be wasting your time.

What worked early on, no longer works. Simple as that. Early on for me was the late nineties. That's 20 years ago. Holy heck. Time flies!

Truth be told, if you are still using strategies you used when you first started, there’s a great chance your results are poor at best.

It Took a Lot More Back in the Day

When I started my business in 1994, gaining visibility was a much more laborious process than it is today. In the past, we were limited in the ways in which we gained visibility.

However, back in the day, there wasn’t the amount of competition for the consumers attention like there is today.

We are on information overload. At every turn, something is vying for our attention.

There are so many more options today than in the past. However, to get the most out of your efforts, it’s important that you have a consistent look and feel to what you are doing. This is where branding, banners, sales letters, memes, and all your messaging comes in.

A Huge Challenge

One of the greatest challenge is to present the look and feel that is most appropriate for your message and market. It's important to be clear on who you are trying to reach. The old adage, “Everybody is my market,” absolutely will not fly on social media.

Clarity equates to opportunity.

Throwing Mud at the Wall

The approach many people take to their social media presence is to do what can be referred to as “throwing mud at the wall.”

This is where they take a haphazard approach, putting up messages, memes, quotes, videos and whatever else they can think of without much thought at all to a strategy behind the process.

Before you begin, think about who you want to reach with your message. What would appeal to them? If you are dealing with a conservative market, your branding needs to reflect this.

On the other hand, if you are dealing with a progressive, edgy market, how you present yourself will be very different.

My market tends to be progressive and they’ve grown to expect me to be an “color outside of the lines” kind of person. With this in mind, it’s necessary for me to make sure my messaging reflects this.

Whether it be my copy, my images and photos or what I have to say, my message will appeal to some while not to others.

To determine where you need to focus your attention, let’s take a look at the four most popular social networks; LinkedIn,

LinkedIn

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals. Whether you are in a job search, wanting to reach businesses who might be able to utilize your services, or connect with other high-level professions, LinkedIn is fast becoming one of the best social networks around.

LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

One of the very most important aspects of LinkedIn is your profile. It’s amazing how many people put very little thought into how they are presenting themselves. Or… their profile reads like a resume.

Whatever your reason for using LinkedIn, job hunting, prospecting for qualified leads, or networking in your industry, you need to have a professional, eye-catching LinkedIn profile to make sure you are found by the right people at the right time. A great profile helps you to stand out from the crowd.

Rather than simply posting your resume, write your profile in the first person. Write as if you are talking to someone directly. Additionally, use video and images strategically.

Be sure to use catchy titles, keywords and keep in mind how people might search for someone with your skills.

To see what I mean, check out my profile. https://www.linkedin.com/in/kathleengage/

Facebook

Facebook is likely the most popular social network platform around. It represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.

Learn about the statistics and growth of Facebook here. https://zephoria.com/top-15-valuable-facebook-statistics.

YouTube

Without a doubt, video is here to stay. Indications are viewer interest will increase. However, due to the quality of devices we can shoot video on, consumers are becoming more demanding.

YouTube personalities are showing up by the day. A great example is AwakenWithJP. JP takes a humorous approach to spiritual topics. He has become a favorite of viewers around the globe…including me.

Popular YouTube channels address food, health and nutrition, humor, business, meditation and pets.

If you are established in your expertise, you would be well served to consider video.

Twitter

Whether you are a fan or not, President Trump increased the interest of Twitter users. Twitter is one of my favorite places to get up to the second news on current affairs and trending topics.

It’s also a great way to follow experts you are interested in.

Keep Branding in Mind

There are plenty of other social networks to choose from including Instagram, Pinterest, and industry specific networks.

Regardless of what social networks you choose, make sure you have a consistent look and you keep your branding in mind.

 

Content marketing is dead… and other lies circulating online

Most experts are looking for ways to get seen in a big way. Showcasing your expertise can set you apart from all the other experts vying for the same market share.

A great way to showcase your expertise is to blog. However, blogging in and of itself can go only so far. In addition to posting information on your blog, it's essential to proactively promote the post.

One way to do this is to grab the permalink for a specific post and go to town spreading it around social media. Keep in mind, simply throwing the link up, like mud on the wall, will not get you the best results. Having a targeted approach will.

When you are targeted in your approach, your posts get picked up by other experts who may actually feature your writing. What could be better than to be put in front of new eyeballs?

Such was the case with a recent post of mine.

https://authoryourwebsite.com/…/weekly-top-articles-author…/

Is Content Marketing Dead?

I do a lot of content marketing. What's interesting is there are people who are touting the fact that content marketing is a thing of the past. “Content marketing is dead,” wrote one “expert.”

Really?!?! Not so. Content marketing is on the increase.

The thing you want to keep in mind is this; there are many formats for your content. Your job is to figure out what will get you the greatest ROI.

This is all about visibility. The more visible you are, the better.

Visibility creates opportunity. Just like having my posts picked up by other experts, you can do the same. However, you want to be consistent in your efforts.

Over the years, I've written thousands of articles, posts, tweets and social media posts. The reason I do have what appears to be lots of opportunity is because I've put lots of effort into my visibility.

Other lies

Some people will lead you to believe you don't have to be consistent with what you are doing. This is yet another lie of online marketing and gaining visibility. In truth, you should be doing something every single day to get your message out to market.

Let's go back to the blog example. When you blog, grab the permalink to the post. Distribute the permalink to various locations including Facebook, LinkedIn, Twitter, your subscriber list. You can also re-purpose your post into an article that is distributed to various article directories.

Do you have the visibility to create opportunities?

Want to learn how? Join me on January 10th in Portland, Oregon for my one day workshop – Rock Star Visibility. http://www.powerupforprofits.com/tranform2018

Rock Star Visibility – One Day Event Takes Portland by Storm

One of the most common mistakes I see authors, speakers and consultants make is to not focus on visibility. For some reason, they think all the need to do is have the “thing” such as a book, speech or service, and somehow, someway, people will discover them.

Not so! The fact is, you have to be very proactive in your efforts to gain visibility.

There's an art and science to gaining visibility. The art of visibility is something that most experts refine over time. They learn what does and does not work with their messaging.

They discover what social media platforms are best for their market.

They find out what media outlets are best targeted for their message.

The science of visibility is aligned with the art. It's a process of trial and error, analytics, stats, and feedback.

Because of the number of people who ask me how I've managed to gain so much visibility, I've put together a one day training that addresses the topic of Rock Star Visibility for Today's Entrepreneur.

One very underutilized tool is a media release aka press release.

To show you, real time, how I use media releases, here is the first of several for my upcoming event. Each will have a different slant (hook) and be distributed a minimum of two weeks apart.

Distribution will be in the Pacific Northwest in order to have a targeted approach. It will be sent via email, web pages, forms and other online means to television, radio, newspapers, monthly and weekly publications.

For Immediate Release

Rock Star Visibility for Today’s Entrepreneur One Day Workshop Takes Portland by Storm

Eugene, Oregon – October 30, 2017 – Business marketing strategist, Kathleen Gage, is hosting a one-day workshop that teaches entrepreneurs how to have rock star visibility.

For entrepreneurs ready to live up to your full potential and be seen in a BIG WAY, this workshop is for you.

FACT! The world is in a world of hurt. Now, more than ever, those willing to stand up and be heard are those who WILL change the world.

FACT! Taking time to plan the coming year increases your chances of success.

FACT! Visibility doesn't happen by chance, it happens by design.

FACT! The only way to do what you're here to do… in a big way… is to be SEEN in a big way!

Join Kathleen Gage for a one-day experience where you will learn exactly what you need to do to create power-packed visibility. The kind of visibility that makes you an in-demand speaker, author, consultant and entrepreneur.

http://www.powerupforprofits.com/tranform2018

During this deep-dive experience you will…

  • Learn how to gain massive visibility in your own backyard (perfect for anyone who doesn't want to get on a plane… ever again)
  • Understand how to become an in-demand media darling
  • Learn how to find great opportunities both online and off to solve the visibility puzzle once and forever
  • Discover the most powerful way to get in front of your sweet spot clients
  • Find out the one “true secret” for gaining incredible visibility while filling your client base with ideal clients (this one insight will be worth far more than the price of admission)
  • Have potential clients asking if they can hire you because of your market position and visibility
  • Increase revenues and profit margins due to rock star visibility
  • Be willing to bust out of old thinking and be seen for who you really are

In this power-packed event you will map out the coming 12 months in order to fully optimize your efforts. This is not a rah-rah event (although you will be inspired beyond measure)

This is the real-deal of strategically planning your success by planning your Rock Star Visibility!

Limited Seating. Tickets available at http://www.powerupforprofits.com/tranform2018

Kathleen Gage is a powerhouse woman of a certain age who is known as the “no-nonsense, common sense” speaker, author, marketing consultant, product creation specialist, and owner of Power Up for Profits.

Kathleen works with other women of a certain age who identify as conscious entrepreneurs ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice.

Kathleen Gage’s memoir, Lost Soul, is scheduled for release in 2018. Her memoir is evident that no matter how far one falls, with grit, determination and commitment, anything is possible.

Although Kathleen is recognized as a top leader in her field, this wasn’t always the case. Kathleen made choices in her teens and early twenties that took her from a comfortable middle-class upbringing to a life of homelessness and being unemployable.

Kathleen Gage rose above seemingly insurmountable odds to become an award-winning business owner, bestselling author, Internet sales and marketing trainer, and highly sought-after keynote speaker.

As an early adopter of online marketing, Kathleen is known for cutting through the fluff. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

With more than 25 years of experience in sales, marketing, management, public relations, and promotions, Kathleen has consulted with and trained organizations such as the U.S. Marine Corps, Novus Corporation, and AT&T. She has acted in leadership and advisory capacities for many organizations, including being past president of the National Speakers Association Utah Chapter, past vice-chair and marketing chair for the Central Region Council for the Department of Workforce Services of Utah, and a member of the legislative council for the American Cancer Society of Utah.

Outside of her professional life, Kathleen can be found training for a marathon, walking her dogs, working in her many flower gardens, feeding her horses or playing a fierce game of cards. Kathleen is committed to healthy life in mind, body and spirit.

Contact:
Kathleen Gage
P.O. Box 551
Pleasant Hill, OR 97455
541.746.5551
Kathleen @ kathleengage (dot) com

 

 

 

 

Authors: What, Why and How to build your platform

There's no argument from those in the know when it comes to securing a publishing contract and selling books. Many decisions are made based on an author's platform.

Even if you self-publish, you need to build your platform.

Your author platform is how you are currently reaching an audience of book buyers. It’s also how you plan to do so. It is your influence, your ability to sell to your market. It is your ability to sell books because of who you are or who you can reach.

Your author influence is your ability to impact your readers perspective, beliefs and point of view. It is also the capacity to have an effect on the character, development, or behavior of someone or something.

What is Your Platform?

Your platform has to do with who you are… what makes you unique? It's also your personal and professional connections and any media outlets you can tap into in order to sell books.

In reality, if you want to get a book deal or agent, you need a platform. If you are a self-published author, you need a platform to sell your books. When your book is ready you absolutely must have a platform if you want to sell books.

Your platform includes your current customers and clients, audiences you present to, listeners who hear you on interviews, television audiences, blog readers, social media platforms, current email list and the market reach of collaborative partners.

Start Now

Many authors delay building their platform. Successful authors know there is no time to wait. They work on their platform on a consistent basis.

To build a rock solid platform you need to start immediately by doing something every day. Whether it's to blog, guest blog, set up interviews and speaking engagements, create a media kit, secure endorsements or be a featured expert on a summit, radio show or podcast, you will be well served to embrace the fact you need to build your platform.

Not sure where to start? Check out the Book Accelerator program to learn how to build your platform AND create a successful book launch.

 

 

Save

Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers.

If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a publisher due to greater possibilities of selling books… and lots of them.

To some authors the concept is clear, yet the majority are confused by what it actually means. This confusion can lead to inaction on the part of the author to build a platform.

“Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.” Jane Friedman.

Be a Serious Player

If you want to be taken seriously as an author, you must develop and grow your platform. It was in the nineties that agents and publishers began rejecting nonfiction books due to the author not having a substantial reach.

Many authors assumed that the publisher would take care of getting them in front of their readers, when in fact, the publishers were, and still are, more likely to work with authors who are proactive in creating a market presence.

Now, more than ever, an author must have a platform to achieve their greatest results with a book.

Putting Together Your Platform

Two main areas for your platform are your visibility and your target audience. In order to optimize your efforts you need to focus on these two areas.

Visibility simply mean this; where will you be seen? You can project your opportunities base on where you’ve appeared in the past such as guest blogging, featured articles, interviews on podcast shows, radio and television. Visibility is also directly related to your social media platforms.

Target audience are those people who are most likely to be interested in your information. These are the people who view you as an authority and influencer.

Activities that create your platform

Building a platform requires ongoing, consistent action. To assure you take consistent action,  create a visibility checklist. Each day, do something to gain visibility and market reach. The more consistent you are, the better.

  • Content marketing
  • Blogging
  • Interviews
  • Speaking
  • Collaboration

Content marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that builds your authority, influence and market reach.

Blogging

Blogging is the process of writing content for your blog and/or as a guest blogger.

Interviews

Interviews can be done by way of podcast shows, radio shows, television, live stream, or print media.

Speaking

There is plenty of opportunity to speak and present. Online you can do teleseminars and webinars. Offline, they can be small, intimate groups, or large groups where you are a keynoter. Speaking is one of the best ways to build a platform

Collaboration

Partnering with industry influencers is a great way to increase your market reach and build your platform. Recently, I partnered with the owner of a video company. We were both able to increase our influence and market reach due to our collaborative efforts.

Time Takes Time

Building your platform takes time. It’s not going to happen without continued effort. It’s a mistake to think you can do something once and get the type of result you are seeking.

Think of it this way, if you were to do  one thing every day for a year, your results will likely be lightyears ahead of most authors.

Whether it be a blog post, guest blogging, radio interview, article marketing, social media posts, videos and livestreams, and speaking engagements, when you do something each and every day, your market is going to notice.

So will publishers and agents. When you have a lot of content online that is of high value, you become a minimal risk. Actually, when done right, you become an in demand expert.

Go Deep

Want to dig deep into building your platform? Join me on Wednesday, October 18th for a private training for members of the Book Accelerator membership program. For only $37 a month you receive the live training and a full suite of training on how to launch a book. This includes a backend membership area with dozens of videos, PDF files, checklists and cheat sheets.

Best of all, there’s a 100% money back guarantee.

Go to www.anatomyofabooklaunch.com