Women in the Pet Industry Show What Influence is All About

Expert status. Authority. Influencer. These are all buzzwords to describe someone who is a leader in their industry.

The fact is, when these words represent you, it’s about how to quickly enjoy the recognition, respect, and increased sales you deserve as THE recognized authority in your industry (no matter what profession you're in).

In today’s noisy world, it’s essential to stand out from the crowd in a way that gets you noticed. To stand out from all that is vying for the attention of your market, set your sites on what you can do to position your authority daily.

Who Do You Believe Yourself to Be?

To be viewed as an authority, you must believe you are an authority. It’s about congruency and alignment between who you see yourself to be and who you are viewed as within your industry.

A few of the best ways to be viewed as an expert (aka authority) are:

  • Publish a book
  • Be a featured guest on podcast and radio shows
  • Be recognized within your industry

Each offers the opportunity to let your community know what you are up to.

Be a Proactive Promotional Director of Your Reputation

When something newsworthy occurs, don’t rely on others to notice. Be very proactive in how you raise awareness. Be willing to toot your own horn.

You can do so through social media postings, short YouTube videos, media releases, broadcast messages to your subscriber list and a letter or postcard to your customer or client base. There is plenty more you can do, but if you were to focus solely on these items, you would have more traction than likely 99% of your competitors.


Do what successful authors do; begin marketing long before the book is published. Set up interviews on radio, television, podcast and magazines. Also, look for great speaking opportunities and book signings.

Some will seek out book stores, gift shops and specialty businesses who can feature their book and/or bring them in for a book signing.

Much of this needs to be planned months in advance.

Every time you make an appearance, promote further with media releases, social media posts, broadcast emails to your subscribers and short video clips.

You can also continue to promote after the fact.

Podcast and Radio Shows

In most cases, your appearances on a radio or podcast show will be scheduled days, weeks, even months in advance. As soon as you are scheduled, you can begin promoting your appearance. When the show is over, you can again promote the fact you were on the show as well as provide a replay link.

Recognized as an Industry Expert

Recently, I was a featured speaker at the 2017 Women in the Pet Industry Conference. This is an annual event that founder, Shawna Schuh hosts.

For two days, attendees enjoyed presentations by industry experts. The highlight of the annual event was the awards ceremony the evening of the last day.

Recognizing achievement in the pet industry, there are five categories in which a winner is selected. Additionally, one woman is named, Pet Industry Woman of the Year.

  • Advocate
  • Corporate
  • Entrepreneur
  • Rising Star
  • Solopreneur

The esteemed award is highly coveted within the industry. What I love about what Shawna and her WIPIN team do is provide lots of visibility for the contestants, finalists and of course, winners.

This is a hard-earned designation in which much can be done to further the cause of WIPIN and all those committed to the well-being of animals everyw

Photo by Erica J Mitchell


The winners of each category are as follows:

  • Advocate – Marci Koski, Feline Behavior Solutions
  • Corporate – Gila Kurtz, Dog is Good
  • Entrepreneur – Candace D’Agnolo, Pet Boss Nation
  • Rising Star – Rebecca Breese, PetHub
  • Solopreneur – Mona Straub, Just Fur Fun

The 2017 Pet Industry Woman of the Year is Gila Kurtz from Dog is Good.

Each winner is in a great position to gain lots of traction from the recognition. Knowing the caliber of women WIPIN attracts, the primary reason each will do all they can to gain visibility regarding their award is to further their pet causes.

How It’s Done

To further their visibility, each can do the following:

  • Inform their social media community via video, images and posts.
  • Utilize the power of media releases
  • Send a message out to their subscriber list
  • Posts images on their blog and website
  • Set up interviews with podcasters specific to the pet space, business AND humanitarian issues
  • Send a direct mail piece to the client/customer base letting them know about the award
  • Add mention to their bio about the recognition

To learn more about what each finalist, and the winners, are committed to go to https://www.womeninthepetindustry.com/women-of-the-year/

Are you looking for rock star visibility? If so, join me and my good friend, Jim Edwards for Instant Authority Secrets. The FREE webinar takes place on Thursday, October 5th at 12 p.m. PDT.

Reserve your spot by clicking here. 











Professional Women: Are You Settling for the Status Quo?


Doing Good Goes Beyond Status Quo

Today I enjoyed participating in a 10k race. It was hosted by EWeb to raise funds for people in Eugene who need help with their utility bills.

What a great way to enjoy my Sunday… doing something good for my mind, body and soul while also doing something good for others.

The only thing I don't like about Sunday races is I usually to miss Sunday service at the Center for Spiritual Living. And yet, a great run is very spiritual to me. I'm in a total space of gratitude that my legs, arms, ears, heart, eyes and all other essentials are functioning at top level.

It was pouring down rain when I got to the starting area. (the image above was taken from inside my car while waiting for the race to start)

Fortunately, the rain let up a bit when over 1,000 people started. It was an on again, off again rainy day.

Feeling Alive

While waiting for the race to begin, I chatted it up with a couple of women who are about my age. One is getting ready to retire and the other will retire in about a year.

We were like giddy teenage girls talking about how thrilled we are, at our age, to be running in a race. Which led to the topic of settling for the status quo.

Are You Settling?

Many people do settle. They buy into the belief that as they get older, they have to slow down, act their age (whatever the heck that means) and settle for.

The fact is, you DON'T have to settle for the status quo. Life can get pretty darned exciting after you turn 50. And watch out when you hit 60. (I'll be turning 63 in a few months).

Truth be told, how you age is 90% based on your mindset. With the right mindset you are willing to do things you otherwise wouldn't do…. like run a 10k race in the pouring rain… just because. (Not that you need to run a 10k… it could be something completely different, but still signifies pushing limits).

With the wrong mindset, you settle for a life of mediocrity. Chances are, that's NOT what you want.

I know I sure don't.

How Do You Know If You're Settling?

There are some tell-tell signs you might be settling for less than you deserve in life. One sign is that you're often tired… for no apparent reason. If you're tired much of the time, you are likely in a job, career, relationship or living arrangement you're not happy with.

Another sign you're settling for is when you constantly give up your power of decision making to others. And then you blame them for things being the way they are.

Yet another sign is you constantly say, “When I have X I will be happy.”

There are plenty more signs, but these are three very obvious ones.

Are You Ready to Play Full Out

A proven way to let go of settling for the status quo is to push your own limits. You have to give yourself permission to go beyond where you're currently at in life. Only you can make change happen from the inside out.

Another way is to surround yourself others who are done playing small.

“You are the average of the five people you spend the most time with.” Jim Rohn.


Hang Out with Me For a Day

If you're a woman of a certain age who is tired of the status quo and you're ready to make your life one others will look to and say, “Dang, that's one amazing woman,” join me for a one day, in-person experience on December, 15th in Beaverton, Oregon where we will shatter any beliefs you have about settling for the status quo.

You'll have the opportunity so spend a day with other women who are letting go of the status quo. This is going to be an outstanding experience for all concerned.

I love ending the year with an outstanding experience. And that's exactly why I decided to host Passion for Thriving. Check it out. http://www.powerupthinktank.com


Passion for Thriving is specific to professional women who want 2017 to be your best year ever.

There's going to be a lot I cover on mindset, but as you know, I also love the strategic side of things. You're going to learn some very specific social media marketing strategies that are sure to build your online presence in just the way you need.

You'll learn how to integrate what you're doing so your efforts are not in vain. AND… all of this results in higher revenue.

Give yourself the gift of a day away from your routines to get out and explore what comes next.

Plus! you'll be in a room of other highly conscious women who are there for the same reason.

Just one thing… there are only a few spots left.

This is a live, in-person event in Beaverton, Oregon. You have the opportunity to spend the day with other women who are committed to living fully and making their business a vehicle for change. And… you get to hang out with me for the day too!

Plan For a Great 2017

This will be a perfect environment to plan out the coming year.

I've kept the investment really low in order to make the Yes! really simple.

During Passion for Thriving you are going to have the opportunity to transform how you view business in order to make 2017 your best year ever.

Check it out right away. I promise you this… it will be a game changer. http://www.powerupthinktank.com