Authors: Why giving bonuses STOPPED working

Authors are constantly on the lookout for ways to sell books… and lots of them.

A great way is to tap into your circle of influence to help with the marketing. Simply put…find people willing to help spread the word about your book.

In years past, campaigns in which you had lots of “partners” promoting your book in exchange for being able to offer a bonus gift worked great. Today, not so much.

Years ago, potential readers loved getting lots of bonus gifts. It seemed the more they were given, the better. Keep in mind, none of us were on information overload the way they are today.

In the days of giving lots of bonuses to book buyers, you would see a page like this. Again, in its day, it worked GREAT.

After a time, the novelty wore off.  Today, potential book buyers are not so excited about dozens of bonus gifts they will likely never get around to even looking at, let alone use.

As with most things, these types of campaigns ran their course.

Enter Affiliate Partners

After careful analysis, I discovered a much more effective way for partners to benefit.

Rather than your partners giving a bonus in exchange for promoting for you, they use an affiliate link to promote your campaign. On the back-end, when the book buyer invests in one of your programs, the affiliate partner makes money.

Bonuses Still Work If…

You can still offer bonuses to book buyers, but rather than dozens, even hundreds, from your partners, you offer a couple of very high value bonuses directly from you, the author.

This sweetens the pot for the book buyer but doesn’t overwhelm them with a huge number of bonuses they neither want or need.

Today, a couple of bonuses directly from the author works great. Your affiliates promote for you, thus creating a win/win/win.

Less is More

The benefit to launching a campaign with affiliates is the financial potential for them and for you. Rather than simply building a list, you are building a list and making more money on the back-end.

For your partners, the more they promote, the more money they can make. A great win/win/win.

Win for you… in that you reach more potential buyers.

Win for your affiliate partners… in that they provide high value to the book buyers and make money on the back end.

Win for the reader… in that they are not overwhelmed with a  bunch of useless bonus gifts.

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Why most authors sell few, if any, books

In talking with three authors recently, it was apparent all had spent a great deal of time writing their books. Not only time, but money for editing, cover design, layout, etc.

“But book sales are so slow!” all commented.

“What are you doing to market?” I inquired with each.

All proudly responded, “I put it on Amazon.”

“What else?” I asked.

“Nothing. I don’t know what else to do,” one author said with obvious embarrassment.

Whenever I talk to an author who is not selling books, I always ask what they are doing to market themselves and their book(s).

Here were other responses.

“I was featured on a podcast,” one proudly responded.

“I wrote a blog post,” said another.

“I was a featured blogger on an author blog,” responded yet another.

“What else?” I attempted to dig deeper.

Shockingly, each had done one thing, and one thing only. They were convinced marketing didn’t work because they didn’t see immediately sales from their efforts.

My response to all three was, “You should be doing that every single day and some!”

It’s amazing how many people will spend time writing their book, but put little, if any effort into marketing and promotions.

Your job as an author is to not only write the book, but to assure people know about your book(s).

Not sure where to begin? Check out my FREE Report – Hit #1 on Amazon. It’s chock full of great ideas that will get you on track with your book marketing.

The Secret Author-Success Factor No One Talks About

This post is part of the virtual book tour for Creative Visualization for Writers

When publishing experts discuss how to create a bestselling book, they rarely mention what I call the secret author-success factor. They talk about marketable ideas, author platform, pre-sales, marketing plans, and promotional partners.

Don't get me wrong. All of these elements are important—and I advise aspiring authors to put them in place, too.

However, you can have all of these elements in place and still fail as an author. Your book might not sell or make it to the bestseller list, you might not attract clients or customers, and you might make little if any money.

Unless you use the secret author-success factor: the power of your mind.

More specifically, the secret success factor is your ability to mentally visualize successful authorship and focus your attention—your thoughts—on creating a book that sells.

Visualize Your End Goal

A publisher once told me that he knew if a book would be successful—and if he should publish the manuscript—when he could see it clearly in his mind's eye.

The same goes for your book. You have to be able to see it as a finished product. And you need to be able to imagine it on the bestseller lists as well as in your ideal readers' hands.

Why bother with imagining your book when you have all the other essential elements in place? Visualizing a successful book and career as an author couples the power of your mind with the power of your actions. It convinces your unconscious mind that you can do—and will do—what you say you want to do: become a successful author.

Think about marathon runners. Like many athletes, they spend time visualizing themselves crossing the finish line. They also imagine themselves fighting through fatigue at the halfway point. Why? Because their minds don't know the difference between a visualization and the actual running of the race. Their muscles fire in the same way in both instances.

If they imagine themselves becoming re-energized half way through the race, their mind registered that visual image as real and accomplished. That makes it easier to create that reality. At the midway point in the race, the mind says, Oh yeah…more energy now! and tells the body to pull all its energetic resources together. As the runner visualizes having more energy, he generates it as well. Together the mental actions create the stamina—the energy—to physically cross the finish line.

The same applies to your desire to make it across the publishing finish line and be awarded the prize of a bestselling book. When you visualize yourself completing the manuscript, launching the book, and seeing the title on one or more bestseller lists, your mind thinks this is the truth. You will and can do this. It aligns your thoughts and feelings with your imagined success.

You work out the details of how to overcome any tumbling blocks, such as your aversion to promoting on social networks, in your mind first. When you hit the wall of resistance, you can recall your visualization and move through. Or, if you've visualized easily, happily and successfully promoting you book, you may avoid this block altogether.

9781440347184In Creative Visualization for Writers I shared, “As you visualize yourself moving through the stages of idea and career creation, your mind and body record the images as real events. When you set the intention to succeed—to win your race to a successful writing career or authorship—you activate the action centers in your brain. This supports your efforts to do something physical to make your vision real.”

The more you visualize, the more easily you create what you desire. The more likely you are to take the necessary action.

Train Your Mind on What You Want

As you deliberately visualize your goal, you also convince your mind you can achieve it. Your mind sees the goal as accomplished.

In this way, you counteract the two primary obstacles to success:

  • Your negative thoughts
  • Your limiting beliefs

If you constantly think or tell yourself I am not a writer, I don't know how to promote a book, or no one will want to read my message, those statements become your experience. Also, if you have a tendency to tell yourself I'm stupid, can't do it, or never succeed at anything, you will find it hard to move toward successful authorship—or any goal, for that matter.

If you believe publishing is hard, few people every make the New York Times Bestseller List, or art and sales shouldn't be mixed, you will struggle to succeed.

These types of thoughts and beliefs not only make it difficult for you to take action, they provide your mind with a constant flow of negative influences—and visualizations. You convince your mind that these statements are true each time you perpetuate the thoughts and beliefs.

As you visualize success, however, you convince your mind these negative thoughts and beliefs are false. Couple your visualizations with affirmations—I am a bestselling author, I have an important message to share that many people what to receive, or I write and promote my work with ease—and you convince your mind that your positive thoughts and unlimited beliefs are true.

And you encourage yourself to pursue your writing and publishing efforts in the physical world—to do something, like:

  • Write your manuscript
  • Build an online platform
  • Look for an agent
  • Self-publish
  • Create a promotion plan—and follow through on all the items

When you fill your mind with positive thoughts and unlimited beliefs, you provide just the push—the confidence—you need to take action toward your goal.

In Creative Visualization for Writers I share that, like most successful people or writers, “You need a successful attitude to bring your ideas and career to fruition. Thoughts and beliefs determine your attitude or mindset. Self-talk and self-perception affect your ability to bring ideas into the world and take action toward your goals. How you feel as you move toward those goals makes a difference in your ability to achieve them.”

Author and personal-development expert Brian Tracy says, “As an individual, you become what you think about most of the time. You become the sum-total result of the ideas, information, and impressions you feed into your mind, from the time you get up in the morning until you go to bed at night.”

Therefore, affirmations—positive thoughts that become beliefs—coupled with visualizations of successful authorship feed your mind just what you need to succeed.

Act on Your Vision

Of course, you can't just visualize yourself to the status of bestselling author. And you can't just affirm success.

As you focus your mind on successful authorship, you must take action. After all, you live in a physical world. Action takes your visualizations and affirmations and makes them real.

You need to put fingers to keyboard, get out and speak or engage on social networks, and promote relentlessly to become successful author. But you need to do one other thing as well: change your behavior.

Your visualizations and affirmations help you develop the willpower to create new behaviors—habits—that support your efforts to become a successful author. These habits are based upon your positive thoughts, unlimited beliefs, visualizations, and desire to succeed as an author.

Keep these things in mind:

  • Your negative pattern of thinking is a habit.
  • Your beliefs are born out of this habit.
  • A persistent thought becomes a belief.

To employ the secret author-success factor, use the power of you mind. Train your thoughts on what you want to achieve. Make it a habit to train your thoughts of potential negative results.

To do so, try:

  • Taking time every morning or evening (or both) to visualize your desired outcome.
  • Writing affirmations once or twice per day and pinning them up on your computer so you are reminded of them all day.
  • Creating a vision board, a visual depiction of successful authorship. (This is a collage of pictures that elicit the feeling and thought that you have achieved your goal.)
  • Coloring or drawing pictures that remind you of the success you desire.
  • Journaling about successful authorship.
  • Writing a vision of success.

When you utilize all the tools available to you—including your mind—you increase the likelihood of achieving your goal. Don't rely solely on traditional advice about how to become a successful author. Instead, combine your mental and physical power to help you make your writing and publishing dreams real.

Do you use visualizations or affirmations? How have they helped you move toward your writing and publishing goals?

About the Author

ninaNina Amir is an Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual and the recently released Creative Visualization for Writers. She is known as the Inspiration to Creation Coach because she helps writers, bloggers and other creative people combine their passion and purpose so they move from idea to inspired action and Achieve More Inspired Results. This helps them positively and meaningfully impact the world—with their words or other creations.

Nina is a hybrid author who has self-published 18 books and had as many as nine books on Amazon Top 100 lists and six on the same bestseller list (Authorship) at the same time.

As an Author Coach, Nina supports writers on the journey to successful authorship. Some of her clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She is the creator of a proprietary Author Training curriculum for writers and other coaches.

Nina is an international speaker and award-winning journalist and blogger as well as the founder of National Nonfiction Writing Month (www.writenonfictioninnovember.com) and the Nonfiction Writers' University (www.nonfictionwritersuniversity.com).

Nina also is one of 300 elite Certified High Performance Coaches working around the world.

For more information, visit www.ninaamir.com or check out her books at www.booksbyninaamir.com.

NOTE FROM EDITOR: I've personally read Creative Visualization for Authors and highly recommend it.

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How to Sell Lots of Books with Teleseminars & Webinars

Teleseminars and webinars are one of the best ways to market your nonfiction books. To get lots of traction create a topic that you can pull directly from your book.

For example, with my book, Power Up for Profits; The Smart Woman’s Guide to Online Marketing, Ibook-power have dozens of topics I can choose from based on the content of the book.

Let’s say I want to do a training – How to Pitch the Media about Your Book! All I need do is set up a landing page, list the key benefits and takeaways from the training, set up the autoresponder messages and promote the event.

Granted, I do need to deliver an excellent training, but you see how simple it is to tie a virtual training into something that comes directly out of my book?

Steps

  1. Select a date for your webinar
  2. Create a landing page
  3. Create promotional material including emails, social media info and blog posts
  4. Set up a series of autoresponder messages for those who register
  5. Test your opt in
  6. Promote
  7. Continue to promote
  8. Promote some more
  9. Deliver a “over the top” experience on the day of your event
  10. Make an offer that is in alignment with your webinar
  11. Plan your next event
  12. Have fun

instant-teleseminar-comboWhat are you doing to promote your book? Are you offering teleseminars and webinars to do so? If not, check out the $1 trial Instant Teleseminars has in order that you can get the Gold Standard of Teleseminar platforms with a very low barrier to entry.leadpages

Something else you need in order to promote your books, teleseminars and webinars is an easy way to get landing pages created. My recommendation is Lead Pages. I've been using Lead Pages for quite a while. It's very user friendly, simple to work with and gives you very professional looking landing pages.

 

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What a 9k race and marketing a book have in common

111I did it! I finished the Umpqua Strong 9k race. Today’s race was one year to the day that a tragic situation happened at the college in Roseburg, Oregon. Nine lives were cut short by a madman.

Today, thousands joined together to show our respect, raise money and create a tight community bond.

As I ran the race at a steady pace, I couldn’t help but feel so much gratitude for the gift of running.

Running is a heck of a lot easier than when I began the sport of running a little over a year ago. One reason is I track my time with my FitBit. And I stick with it.

So back to running for just a short period of time. It's been just a year for me to run in races. I'm definitely not the fastest, but now I can proudly say I'm not the slowest.

I used to talk about how I wanted to do a marathon, but for years that's all I did…talk.

One day I decided to quit talking and get out and “do the deed.”

I actually participated in my first full marathon at the age of 61. I was a walker, not a runner. At 62 I “sort of” ran in the same marathon as the year before.

Now, I do fair amount of 5k's, 10k's, 5 milers, 10 milers and a few half marathons here and there. I love when I run the full race regardless of what distance the race is. It's one of the most exhilarating feelings I get.

What I know to be true is this; running takes practice. It takes consistent effort and dedication. The more focused I am, the better my result.  And if I want to do my best, I must study the sport, surround myself with other runners and learn from those who have been there, done that.

It's the same with writing, publishing ahit#1-amazon.pngnd marketing your book. You can talk about what you're going to do or you can dig in and write the book, get it published and learn how to market it.

So what do you need to do to get the most out of your efforts with marketing your book? First, take it seriously. You have to put effort into what you're doing.

Step One: Define your ideal reader.

Before you do much of anything, you have to know who wants to read your book. Who is your “sweet spot” reader? What would motivate them to buy your book, let alone spend hours upon hours reading it? The more you know about your ideal reader the better.

Step Two: Determine where your ideal reader hangs out.

What social networks to they frequent? What forums do they belong to? What podcasts do they list to? In other works, how do they spend their time (primarily online)? The more you know what their habits are, the better.

By understanding what their interests are, which identifies where they hang out, the more targeted your efforts can be.

Step Three: Have an ongoing focus of being discovered by your readers rather than simply trying to sell, sell, sell.

It has been said that content is king. It's actually true. Yet, not just any content. It has to be stuff your community would be interested in. By providing great content, you actually make it easier for potential readers to find you. Content is everything from blog posts, social media posts, interviews you do, comments on other blogs, comments in groups you belong to on Facebook, tweets, articles on directories, and anything that has a great shelf life online.

Of course, there are offline areas too, but for the purpose of this post, we are focusing on internet marketing strategies.

Step Four: Build a community of readers.

You build a community of readers by engaging people. If they post comments in your Facebook group, respond. Do the same when they mention you in a tweet or on any number of social networks. Social is just that, social.

Building a community takes time and effort. And, it's not about always trying to sell something. It's about serving first, building trust and then making offers that align with your community.

Step Five: Tell your story… be transparent.

Readers can get information just about anywhere. What they can't get is you unless you are transparent. Sure, not everyone wants to know you or will like what you have to say. And that's okay.

What you want are the people who appreciate your perspective, experience and point of view. The more you share who you are (within reason of course) the better.

Step Six: Have a solid social media plan that you can stick with.

First, I want to define what a social media plan is. In essence, it's a summary of everything you plan to do and hope to achieve for your business using social networks. In other words, what are your specific goals with social media? Based on your answers, you would put together a list of activities you need to implement on a regular basis.

Your plan should include how you plan to increase engagement with your community. Remember, serve first before trying to sell, sell, sell.

In the end… focused and consistent action rules

Over the years I've talked to more people than I can count who talked about writing the book, but they never got around to it. Or if they did, they never learned how to market their book. The result was no result in sales.

Don't let this happen to you. One of the most important things you can do is learn how to do an effective launch.

Part of a good launch is knowing what to do with your Amazon presence. Amazingly, most authorpreneurs don’t know three key areas of preparation.

Check out my FREE report – Hit #1 on Amazon. Go to www.oneonamazon.com

Join the Power Up for Profits Facebook Group.

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An easy to apply way to use Kindle books to build a subscriber list

A huge area of confusion for many entrepreneurs is how to effectively build a subscriber list.

There are a few ways this can be addressed. First, rather than thinking in terms of simply building a list, think in terms of building a quality list.

Determine the following…

  • Who is your ideal, sweet spot client?
  • Who would you really enjoy working with?
  • What type of people are you in alignment with?

Next, research where your ideal clients reside. What this means is…

  • What blogs do they read?
  • What magazines do the enjoy?
  • What radio and podcast shows do they listen to?

One of the most underutilized ways to build a quality list, with those who are likely already admirers of your work, is with Kindle books.

Kindle books are a gkindlereat resource for experts who want to gain visibility, market reach and increased credibility.

Kindle books are a great tool for lead generation. Most authors don't know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books.

It's not that you get any kind of information from Amazon on who buys or downloads your Kindle books; you don’t.

But… there are specific strategies you can use to drive traffic to an opt in page.

To fully optimize this strategy there are a few things you need to have in place.

Essentials

  1. Know who your ideal target market is and is not.
  2. Write a good Kindle book.
  3. Create some type of an ethical bribe that your ideal prospect would be interested in.
  4. Put the offer inside your Kindle book.
  5. Set up your landing page.
  6. Write and schedule your autoresponder messages
  7. Create a plan for promotions

These are a few of the most important steps to take. From there, upload your book to Amazon. Make sure you have your categories selected according to the genre of the book, you have a robust description and if possible, reviews for your Kindle book.

Then you want to drive traffic to the book on Amazon.

Again, Amazon won’t give you any contact information at all. It’s up to you to create an offer that readers of your Kindle book want to read. From there, you add the offer to the Kindle book. It’s that simple. Or is it?

Actually, where you place the offer in your Kindle book makes all the difference in the world. Miss this look-insideand you miss a lot of potential subscribers. The first place to make your offer is in the first 10% of the book. Why? Because that’s where the look inside feature usually takes readers. That way, even if someone doesn’t buy the book, they see your opt in offer.

There are other locations. To find out what they are, join me on Tuesday, November 29th at 4 p.m. Pacific for The Power & Profit of Kindle Books – Increase Visibility AND Cash with Content You Already Have FREE webinar.

http://powerupforprofits.com/webinar-power-profit-of-kindle-ebooks.html

Because I know how valuable your time is and how frustrating it can be to join in on a webinar without getting lots of great content, I can assure you this; when you join in on this webinar your time will be well invested.

If you've been thinking of getting your book up on Kindle, this webinar is perfect for you. It will be a great use of your time. http://powerupforprofits.com/webinar-power-profit-of-kindle-ebooks.html

Join us on Facebook for the Power Up for Profits Group.

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5 Ways to Launch an Effective Book Blog Tour

Most Authors WON'T Make Money

Sad but true, most authors will never realize their dream of being profitable.

“The vast majority of books make less than $100 a year,” according to John Kremer, author of  1001 Ways to Market Your Books.

When I had my first book published, I picked up a copy of 1001 Ways to Market Your Book. Within a few days, it had tons of sticky notes and highlighted areas throughout the book that definitely gave me the fuel to market my books.

Proven Strategies

John's book was incredibly instrumental in my success as an author who actually made a heck of a lot more than $100 from my books. The best part of all is how many ideas are usable in his book.

Bottom line… if you're an author, you NEED to get a copy.

John's Not Alone

Another book marketer says, “50% of the books published don't make even that much. In my experience, at least 90% of books will fail, maybe even 95-99%. Fail means the books earn less than $100 a year.”

I find this shocking and totally unacceptable. Why? Well for one thing, why would an author spend so much time writing a book that never gets read?

Yet, there's a reason why most books never make more than $100. Most authors do NOTHING to market their books.

To me that's even more shocking. It's like, “Really?!?!?!” Come on! The books are not going to miraculously make it into the hands of the reader. You, the author, must be proactive in your approach.

I've been involved in the game of book marketing for a long, long time. And… every book I've written has made money. In some cases, lots of it.

Admittedly, I have been incredibly proactive in my approach to making sure my books get a lot of visibility.

Amazon Foundation is Key

One way to increase your chances of success is with a proper foundation on Amazon. There are three primary things you MUST do to get the greatest traction on Amazon.

You must:

  1. Have a solid book description with appropriate keywords and search terms
  2. Select the best categories for your book
  3. Have a well-constructed Author Central page

hit#1-amazon.jpgAll three of these will contribute to greater results in your book sales efforts. To learn exactly how to do all three, access my FREE report – Hit #1 on Amazon at www.oneonamazon.com

Next…

Once you get your book on Amazon.com, now comes the fun part of marketing your book. There are lots of great ways to do this. One of my favorites is with a blog tour.

A Virtual Book Blog Tour is much like a traditional book tour, except the stops are all virtual. Instead of going from bookstore to bookstore, the author goes from blog to blog.

  1. A virtual blog tour is a tour of various blogs and websites. It is recommended to post on blogs that have a similar readership as those who would be interested in your book.
  2. A blog tour is a great opportunity for an author to reach high numbers of potential book buyers and readers.
  3. A blog tour contains blog posts, interviews, reviews and/or guest posts that are posted to a series of blogs during a specific period of time.
  4. A blog tour can be done live where the author actually visits each blog and answers questions by the host. You can also do a tour where your information is submitted ahead of time in order that you have greater reach without be restricted by the clock.
  5. Virtual blog tours are a wonderful alternative to a “live” bookstore tour. There’s no travel involved and costs are minimal.

Don’t be like up to 95% (or more) of authors who never, ever make money with their books. Be in the tiny percentage of authors who go the distance and proactively promote your books. Not only will you gain lots of satisfaction knowing there are people out there who are enjoying your work, you will also likely make real money.

Be sure to access the FREE report – Hit #1 on Amazon at www.oneonamazon.com

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5 Proven Ways to Get Book Reviews

Getting a book published is a lot easier, and simpler, than in years past. From idea to publication it can be a matter of weeks, even days and in some cases… hours.

As in the past, publishing is the easy part. Sure, in the eyes of the author, that may seem farfetched. Yet, ask any author who has made money from their books and they will likely say the marketing takes more effort.

You see, once the book is written, it’s done. With marketing, it’s an ongoing process. One that must be attended to on a daily basis, if you want to get the best results possible.

The main thing you have to do is generate interest in your book. There are countless ways to generate interest including media releases, email broadcast messages, blog posts and paid advertising. One of the best, and often overlooked by an author, is reader reviews.

Reviews give readers a sense of what the book is about thus increasing sales. Reviews are also excellent social proof that the book is worth reading. Granted, some authors get bogus reviews, but ethical authors do what they can to get “real” reviews.

reviews

To give your reviews a lot of weight, avoid paying for them. Actually, your book can be banned from some sites if it is found the reviews have been paid for.

Additionally, avoid the, “I’ll review your book if you review my book” temptation. This is a hard road to travel and Amazon frowns upon this practice.

The surest way to get great reviews is write a quality book.

Although you definitely should not pay for reviews, you can be proactive in your approach. The following will get you moving in the right direction.

  1. Your immediate circle of influence including family, friends and business colleagues who would be willing to review your book.
  2. Influencers in your industry whose review would make a difference to a potential buyer.
  3. Connections, friends and followers on your social networks.
  4. Other reviewers. Check out reviews of other books in your genre and contact the reviewers to see if they would be interested in reviewing your book.
  5. Members of book clubs. There are lots of book clubs with members eager to review books.

The key is to be proactive about asking people. Once you have a few reviews, other readers will likely leave reviews. One way to encourage readers to review you Kindle book is to add a page at the end of the book requesting their feedback.

valueSomething like, “I appreciate reader feedback and would appreciate a review left on Amazon.” You can add a live link to make the process of them going back to the book page as simple as possible.

It's not unheard of for a reader to really enjoy the book and fail to leave a review. Yet, when asked, they are more than happy to do so.

It's really about you, the author, being proactive in your approach to promoting your book. And again, reviews are one of the best ways to do so.

Have you been thinking about getting a Kindle book done, but have not yet gotten around to it? Feeling like you don't know where to start?7-26-2016 7-17-21 PM

Join me and my buddy, Jim Edwards on August 18th for a FREE webinar – Create Your Own Unique Kindle Books in 3 Hours Flat. Register at http://3hourkindlebookwizard.com/kathleen-webinar

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The quickest route to manifesting your book to #1 on Amazon

I consider myself to be very grounded in logic. As well, I understand the principles and energy around the law of attraction. As such, on Facebook I belong to business groups, spiritual groups, groups that talk about manifesting and health and well-being groups.

Often, in the spiritual groups there are discussions about how to manifest one’s dreams. This is a topic that always seems to spark a lot of interest. It’s as if people are waiting for some untold secret on how we manifest what we want.

In a recent post I read, “Does anyone have recent blog posts or new offerings they would like to share with other members that might assist in the creation and manifestation of their dreams? Please post anything you think might help others!”

My response, “One of the best ways to manifest what we want is to “do the work.” I mean that sincerely in that a lot of people think it's only a matter of “thinking” about what they want. In reality, you have to have the actions behind the thoughts and the more focused the actions, the better.”

It’s amazing how many people do whatever they can to avoid “the work.” I see this with authors who want to get their books in the hands of hundreds, even thousands, of readers. They put time into writing their book with very little, if any, thought on how they are going to market the book.

They visualize their book reaching #1 on Amazon, but fail to take daily action to make this happen.

They create vision boards filled with images of their book being featured in top publications, but never send out a media release.

They dream of selling books during speaking engagements, but don’t reach out to meeting planners and organizations where they would be welcomed with open arms to present their material.

The fact is, vision boards and visualization work… if you put the actions behind your vision. As an author, you have to map out a plan of action and then work the plan.

It’s not a matter of simply writing the book. Nor is it a matter of “omming” your way to the top of the charts.

Now before anyone defends the need to work on the invisible level, I DO know how powerful this is. I also know that the invisible, coupled with the visible, gets you a lot closer to your outcome than simply wishing for your book to get in the hands of lots of readers.

A few considerations for marketing your book are:

  • Amazon preparation including your Author Central page as well as well thought out keyword selection for your book description and categories.
  • Media releases sent out to online media sources as well as those in your local market and industry specific media.
  • A formal launch to let your community know you have a new book.
  • A book website.
  • Social media marketing to include blog posts, tweets, wall postings, infographics and video trailers.

There’s so much that can be done to make readers aware of your book. The type of readers who are eager to buy every new book you write.

If you dream of selling lots of books, the quickest route to manifesting your dream is to “do the work.” And do it frequently, consistently and with extreme focus.

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Authors… are you invisible to your readers?

I’ve been consulting with authors for many years now. The one question that always comes up is this, “Why am I not selling more books?”

Without fail, it’s usually because the author is doing little, even nothing, to promote their books. Sure, they may tell family and friends, post an announcement on Facebook and Twitter, but beyond that, they have no strategy.

Countless authors have not understood nor have they been willing to take responsibility for sales of their books. Many still believe all they need to do is get a book to market and somehow readers will find it. Nothing could be further from the truth.

As with physical books, it is necessary for authors to take control of marketing their books, regardless of the chosen format.

In the past few years, online book launches have become very popular. In the late nineties a few progressive marketers gathered together dozens (even hundreds) of joint-venture partners, who would help spread the word about the author’s book.

In trade for promoting the book, the partners would offer an ethical bribe in hopes of getting lots of opt-in subscribers. Launches came and went in one day. There was a big hurrah for 24 hours but then things fizzled out.

Although an author could feasibly sell hundreds, even thousands, of books with a one-day launch, most had no plan for what came next.

Additionally, most book buyers are no longer interested in a bunch of useless bonus gifts they will never use. Today’s reader would much rather get a quality book. Bonuses can still work, but fewer are better, and they absolutely need to be a high complement to the topic of the book.

Today, more than ever, an author needs a more sophisticated approach to a book launch. Not only does the author need to plan for what I refer to as a rolling launch, but to get the greatest result, the launch needs to begin as much as 6-12 months before the book-release date.

A rolling launch simply means it is ongoing and has more benefit than simply being able to say the book hit bestseller on Amazon.com and BN.com for a day.

Fortunately, many authors are finally realizing that in order to have a successful book launch they need a long- term view for the success of their book. Below are a few considerations for your own book launch.

To get the most out of your book promotions it is best to have a three-pronged approach.

  • Prelaunch
  • Launch
  • Post Launch

Your prelaunch efforts should be to build a community of potential buyers. You can do this by being highly visible on social networks, building your opt-in subscriber list, submitting articles to various online article directories, guest blogging and interviews.

Your launch will include many of the same aspects as a prelaunch but now you are driving traffic to either an online book store or your own website.

Post launch is where you create other opportunities for readers to invest in other products and services you offer.

To get the most out of your efforts you need to identify your ideal readers.

  • Who are they?
  • Where do they hang out?
    • Forums
    • Social networks
    • Blogs
    • Magazines
    • Radio programs

You should also prepare as much of the following as possible:

  • Media releases
  • Interviews opportunities
  • Blog posts for your blog and guest blogging opportunities
  • Articles for your ezine
  • Book video trailer
  • Affiliate partners who will promote your book with an up sell opportunity on the back end.
  • Optimize your profile on all your social-media platforms
    • Facebook
    • Twitter
    • Slideshare
    • Goodreads
    • Pinterest
    • YouTube
    • Pinternet
  • Images, videos, presentations to be dripped out during launch
    • Prepare images for Pinterest
    • YouTube videos
    • Develop a series of videos with tips that tie into your book
    • Slideshare can be huge for a book launch

If your goal is to simply write a book and get it listed on Amazon, then you need not do much else other than write and publish the book. However, if your goal is to make money from your writing and generate multiple streams of revenue then you absolutely must have an extremely strategic approach to all you do.

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