Authors: Why giving bonuses STOPPED working

Authors are constantly on the lookout for ways to sell books… and lots of them.

A great way is to tap into your circle of influence to help with the marketing. Simply put…find people willing to help spread the word about your book.

In years past, campaigns in which you had lots of “partners” promoting your book in exchange for being able to offer a bonus gift worked great. Today, not so much.

Years ago, potential readers loved getting lots of bonus gifts. It seemed the more they were given, the better. Keep in mind, none of us were on information overload the way they are today.

In the days of giving lots of bonuses to book buyers, you would see a page like this. Again, in its day, it worked GREAT.

After a time, the novelty wore off.  Today, potential book buyers are not so excited about dozens of bonus gifts they will likely never get around to even looking at, let alone use.

As with most things, these types of campaigns ran their course.

Enter Affiliate Partners

After careful analysis, I discovered a much more effective way for partners to benefit.

Rather than your partners giving a bonus in exchange for promoting for you, they use an affiliate link to promote your campaign. On the back-end, when the book buyer invests in one of your programs, the affiliate partner makes money.

Bonuses Still Work If…

You can still offer bonuses to book buyers, but rather than dozens, even hundreds, from your partners, you offer a couple of very high value bonuses directly from you, the author.

This sweetens the pot for the book buyer but doesn’t overwhelm them with a huge number of bonuses they neither want or need.

Today, a couple of bonuses directly from the author works great. Your affiliates promote for you, thus creating a win/win/win.

Less is More

The benefit to launching a campaign with affiliates is the financial potential for them and for you. Rather than simply building a list, you are building a list and making more money on the back-end.

For your partners, the more they promote, the more money they can make. A great win/win/win.

Win for you… in that you reach more potential buyers.

Win for your affiliate partners… in that they provide high value to the book buyers and make money on the back end.

Win for the reader… in that they are not overwhelmed with a  bunch of useless bonus gifts.

Get Your Own Copy

Get your own copy of Power Up for Profits, The Smart Woman's Guide to Online Marketing click here

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Authors: If You Can’t Take Criticism, You Best Not Play

If you’re an author who proactively markets, you are well advised to have broad shoulders. I can guarantee you this, the more you market, the more visible you become and the more you try to help other authors based on proven strategies, the more the haters comes out of the woodwork.

Feedback

“Clickbait article.”

“This is crazy BS. And all to try to sell a book. And the book is “How to be #1 on Amazon”. And anybody who tells you that they can make you #1 or a bestseller is lying to you. Period.”

“Just more useless advice base on one person's vagrant opinions. Enough of the philosophising and let writers write. Them's my sentiments.”

These are a handful of comments I received from a blog post I wrote that I shared on LinkedIn.

NOTE: I purposely didn’t correct the spelling of the word “philosophising” in that this person is a writer, but didn’t check their spelling prior to posting. Things that make you go, “Hmmmm”

Get Out of the Kitchen

If you can’t deal with criticism, you may be tempted to hide out and play it safe. The reality is this; the more visible you become, the more you open yourself up to criticism.

This is especially true for authors who are proactive in the way they market. Add those of us who teach other authors how to market and the criticism temperature rises considerably.

Here’s the deal, “If you can’t stand the heat, get out of the kitchen.”

Stop You in Your Tracks

Some people are more than willing to dole out harsh criticism. Sadly, this stops many authors from marketing their books.

Fear of criticism is what prevents some authors from doing all they can to get their message out to market. The comments above would stop many people in their tracks.

Whether it be their books, information products, webinars, teleseminars or presentations, to be visible means you are setting yourself up as target for other people’s criticism, judgment and harsh words.

My feelings about the criticism? So be it.

Yet, it’s a topic that does need to see the light of day.

My response

Although I could have ignored the comments, I chose to respond with, “I take no offense to any of the comments. Everyone is entitled to their opinion. Not every author wants to make money. That's great. If you enjoy writing for the sake of writing, fantastic.

“But if someone wants to make money with their writing, in most cases, they must market. Whether it be the author or someone on their team or a company they hire, rarely can you not market your book.”

More committed than ever

The negative feedback makes me more committed than ever to educate authors on various ways they can market their books.

Again, if an author has no desire to make money, that’s fine. But for most authors, we love to write AND we love to make money with our writing. Making money means selling books. Selling books means marketing.

Seems for some authors, especially those who skirt around marketing, they haven’t connected the dots.

It’s Laughable

I laughed when I read the comment, “And all to try to sell a book.”

Well duh. Isn’t selling books what most authors want to do? If we don’t sell books, who’s going to read our work?

Again, if you write simply to write, that’s great. But if you’re an author who wants to make money with your books and use your books to create other opportunities such as speaking engagements, consulting contracts and coaching, you need to market.

You also need to develop broad shoulders to weather the negative feedback you are bound to get.

90/10% Rule

According to Dr Anita Sanz,Ninety percent of what anyone tells me about my book I figure is really giving me information about them and only ten percent is potentially helpful information about me or my book. I only need to pay attention to the ten percent, and it’s up to me to figure out what that ten percent is.

What is the 10% you need to focus on? And… are you willing to let go of the other 90% of feedback that likely isn’t worth paying attention to?

No feedback is worse than negative feedback. If you get no feedback it means you are so perfect you make no mistakes or no one is paying attention to what you’re doing.

The bottom line is this; if you want to play with the big boys and girls, you must put on your big boys and girls pants.

 

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How I Got Invited to Write for an Incredibly High Traffic Blog

As an entrepreneur, I look for the most efficient way to market myself and my business. Two of the most effective are OPM and OEM.

  • OPM – Other People’s Money
  • OEM – Other Expert’s Markets

Both are great ways to increase your reach, while lowering your cost of marketing.

OPM can be through sponsorship dollars, co-op advertising, affiliate sales, and angel investors. According to an article on Inc.com, “There are different flavors of OPM from which to choose, and there are advantages and disadvantages to each. Depending upon the circumstances, some of forms of OPM may be easier to obtain or less costly than others. To minimize the cost, the entrepreneur must make strategic choices with respect to which category of OPM to seek, how much to seek and when to seek it.”

If funding is an issue for your business, consider collaborative efforts with OPM.

Another, somewhat underutilized powerhouse marketing strategy is OEM – Other Expert’s Markets. This is where you are invited into an established community to share your message.

It can be through webinars, teleseminars, summits, guest blogging, radio and podcast interviews.

Personally, I love OEM. When I’m invited to share my message with an established market, I gain instant credibility with that particular group of people.

The more visible you are, the more opportunity seems to come out of the woodwork.

Starting out

One of the best ways to create opportunities to get in front of someone else’s community is through proactive content marketing. Simply put, content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not overtly promote a brand but is intended to position expert status and/or generate interest in a brand.

The more high value the content is you distribute online, the easier it is to generate opportunities to get in front of other expert’s markets. In addition, you will find organizations seek out experts who do have a lot of outstanding content online.

Even if you are not sought out directly, you may subscribe to services that inform you of various opportunities. Or, perhaps you belong to organizations that offer the opportunity for members to gain visibility through their content marketing.

Make it Easy to Say Yes!

When these opportunities show up, it’s easier for someone to say yes to you, whether it be for an interview, an article for the ezine, a spot in an expert summit or a featured post on their blog when you have various types of content readily available. This gives the decision maker the chance to evaluate the risk of putting you (and your message) in front of their audience.

When I started online, back in the late nineties, I constantly searched out opportunity. Often, I was told no. Fast forward twenty years and the conversation is very different. More times than not, I am sought out to contribute. The primary reason for this is due to the amount of content I have online.

A quick Google search will bring up listings of interviews, summits, articles, blog postings and books I’ve contributed to. I’m a relatively low risk for someone seeking an expert with my background and perspective.

I don’t say this to impress anyone, but to impress upon you the importance of starting today to get your content out to market.

Two recent opportunities

Your Pursuit of Purpose Summit

What an amazing opportunity I was presented with when Ben Stein reached out to me. He said he had seen a few of my interviews, read lots of my content and felt I would be a great fit for this event.

Had I not had so much content online, he likely would not have found me. Content marketing is a powerful, powerful strategy.

http://www.yourpursuitofpurposesummit.com/kgage

eWomen Network Featured Blog Post

I’ve been a member of eWomen Network, the largest online women’s community of its kind. Boasting membership of thousands of professionals from around the globe, there’s a lot to be gained by being featured on the organization’s blog.

When the call for contributors crossed my desk, I wasted no time responding. After checking me out online, the editor quickly got back to me, officially inviting me to contribute.

Had I not had lots of content online, including on my own blog, it’s likely I would not have had such a positive response.

In both these cases, my success resides in the amount of my content one can easily find. In truth, I’m a very low risk to anyone who extends an invitation.

https://www.ewomennetwork.com/blog/ewomennetwork-1/post/how-i-turned-my-big-hairy-audacious-goal-into-a-reality-124

The best part of all is this; both opportunities allow me to increase my market reach, drive traffic to my blog, mention my books and increase my credibility.

It’s simple mathematics. OEM increases opportunity.

Where to start

I started my content marketing journey like others, at the beginning. By sticking with it, I am now able to fully enjoy the power of OEM.

With vision, time and commitment, you can too.

If you’re in the beginning stages of utilizing content marketing, the best thing to do is have a targeted and consistent approach.

Each day, post something. Whether it be a video, article, blog post, an interview or excerpts from a book you’ve written, or are writing, take daily action.

Here’s a simple checklist of activities.

  • Article directories
  • Social media posts
  • YouTube videos
  • Blogging on your blog
  • Guest blogging

Again, make a commitment to take one action per day and more if possible. Do this for the next 30 days and watch what happens.

 

 

Authors: Get Your Book in the Hands of Lots of Readers

If you dream of getting your book in the hands of lots of readers, you need to be proactive in the how, when and why of marketing your book.

To get the greatest results, your marketing efforts need to begin long before your book is published. Don’t wait until you have the book in hand to create a plan for marketing. The sooner you start, the better.

Three guidelines that will get lots of traction are:

  • Gear your marketing to specific groups rather than general readership
  • Be consistent in your efforts
  • Focus on building a subscriber list of buyers

Specific groups

The more targeted you are in your efforts, the better. After all, when someone does a Google search on a specific topic, if you have fine-tuned your message, it’s easier for a potential reader to find you.

Example: If you write a book about older women’s fitness, you will get a greater result by using terms specific to older women such as “women over 60 fitness” rather than “women’s fitness.”

What search terms are your potential readers using? Put yourself in the shoes of the reader as you develop your messaging. The more targeted you are, the better.

Consistent effort

To get the greatest result, it’s necessary to market every day. Rather than a hit and miss effort, create a checklist of marketing activities for your book. Each day, do at least two or three things to gain traction for your book.

Most authors do very little, if anything, to market their books. Imagine if you did something each day to gain visibility for your book(s). It takes more than sending out an occasional email, tweet, blog post or social media post to succeed in marketing your book.

Keep in mind that marketing every day is not marketing all day. As little as 15 minutes a day will get you results far better than authors who do nothing.

Subscriber list

Your marketing plan should include a strategy for building your subscriber list. One way is to include something inside of your book encouraging readers to visit a landing page for a special gift in exchange for their name and email address. This allows you to keep in touch with readers.

Another way is to create an independent landing page in which you encourage people to visit Amazon, buy the book and then return to the landing page to input their name, email and order number. In return, they receive a report, video or audio file.

Once the landing page is created, drive traffic to the page via social media, blog posts, and sending emails to your current subscribers.

Marketing your book doesn’t have to be a long, drawn out process. However, it does need to be a process.

Obviously, by planning out what you will do, you will achieve better results. Of course, it takes more than simply creating a plan. You must work the plan on a consistent basis to realize the greatest results.

 

 

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Authors: Not sure where to start with your book marketing?

It’s likely you’ve heard writing your book is the easy part of being a successful author, whereas marketing is the more involved aspect of selling books.

Writing a book is not necessarily easy, but there is an end in sight. Once it’s written, edited and published, that part of the process is done.

As an author, you can’t stop there. Now comes the job of potential readers knowing your book exists.

This is where marketing comes in. You, the author, are ultimately responsible for the overall success of your book. Regardless of what you think your publisher should do (or promises to do), you need to be involved in marketing your book.

Market Every Day

Marketing is something that needs to happen each day.

The first thing I often hear from authors is, “But I don’t have time to market every day!”

My response, “Find the time.”

Keep in mind that marketing every day is not marketing all day. Even 15 minutes daily will produce amazing results when you have a targeted approach.

What to Do

There is no shortage of things you can do to market. With my private clients, we work on a checklist of activities specific to their book, their market and their overall goals.

Activities like blogging, guest blogging, tweets, Facebook lives, YouTube videos, interviews, article marketing, and reaching out to indie book store owners are just a handful of ways to market.

Imagine where you would be in one year if you were to consistently do even one activity per day. Now imagine if you did two activities a day. Now three. You get the picture.

The more focused your effort, the better. Keep the end in mind as you market. The more clarity you have, the better.

When to Start

Marketing needs to start long before your book is published. However, don’t let this stop you from starting right where you are if your book is already published. Now is better than never.

There are three primary phases to successfully marketing your book(s).

  • Pre-launch
  • Launch
  • Post-launch

Pre-launch

As the name indicates, the pre-launch phase is all that happens prior to the actual book launch.

A huge part of a successful book launch is discoverability. This is where you make it easy for people to find you and your book.

In the pre-launch phase, the foundation for discoverability is developed.

To achieve the greatest outcome, determine what results you want to achieve. From there, reverse engineer the process.

Additionally, you must determine the following in order to optimize your efforts.

  • What is your book about?
  • Who would it appeal to?
  • What other books are like yours?
  • Why is yours different?

The clearer you are on the answers to these questions, the easier the process of marketing becomes.

Interviews

To be highly successful in your book marketing, interviews should be a part of your overall marketing process. Guaranteed, a show host will ask you the questions listed above.

There is ample opportunity for podcast and radio interviews. A quick Google search with the terms, “Podcast shows + authors” will bring up lots of listings of shows seeking authors to interview.

Not sure where to start with your marketing?

Many authors claim they just don’t know where to start with their marketing. One recommendation I always make is to get the book, 1001 Ways to Market Your Book by John Kremer. Without a doubt, John’s book is one of the most important additions to your personal author marketing library you can get.

I can guarantee this; you get John’s book and implement even 10% of the ideas and you WILL sell books.

Book Accelerator

Another recommendation is to get The Book Accelerator Program I created specifically for authors who want proven strategies for success.

Book Accelerator is a month-by-month membership program filled with lots of great training videos, PDFs, audios and much more that shows you exactly how to have a successful book launch.

I’m constantly adding new content to the member area. One really great feature of the program is the monthly, Conversations Over Coffee with Industry Experts. Each month I interview an expert within the industry who shares lots of great information on how to be a successful author.

In addition, I do a monthly training on information that every author needs to know. This training is webinar based and goes deep into a topic for you, the author, to succeed in your book marketing efforts.

Check it out.

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Authors: Turn Your Book Into an eBased ATM

As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue.

Let’s say you wrote a 12 chapter book on team building. Each chapter and go deeper into the topic by offering webinars, teleseminars, eBooks and eReports.

Simply out the process for a usable flow. From there, you offer the various formats to your community.

Every time someone enrolls in your offering, you are building more trust with them.

Perfect vs Reality

In a perfect world, people would consume and digest all the information we provide to them, but the reality is far from perfect.

Regardless of the price they pay, the majority of people who request a training program utilize very little of the content.

A primary reason is the short attention span a great majority of people have. With all that is available, people will grab something, look at it and then go on to the next bright shiny object.

What a Waste!

A great deal of intellectual property goes to waste because people are distracted.

The average attention span has dropped significantly due to social media, iPhones, and all that is available on the internet.

If we don’t get answers immediately, we search out the next quick solution. Yet, doing this is counterproductive to one’s success.

Jumping around online actually prevents us from staying the course on finding a viable solution to virtually any problem we have.

Even when we get the answer, often we don’t take the needed actions to solve the initial problem.

By jumping around people are constantly in the search mode and minimize their chances of implementing information.

In the years I've been writing books, offering online training and creating information products, I've learned a lot about how people access their information.

The Past Does NOT Equal the Future

In the past, people wanted longer training material. More was better.  Today, the preference is short, simple to digest material. Less is more.

To be successful in the world of digital information, your job is to provide content in several formats to accommodate the various learning styles.

  • Audio
  • Video
  • PDFs
  • Slides

Additionally, before you go into creation mode, find out what your market really wants. Creating solutions without knowing what the specific problems are, can be a complete waste of time.

Survey Says

Conducting a simple survey can go a long way in saving time, providing the solution people need and want and increasing the chances of the user consuming the information.

In the years I’ve worked with experts and influencers who want to impact their market with books, I’ve become keenly aware of common problems authors deal with.

There is a Solution

Over the years, I’ve created numerous programs to address these problems. My most recent (and incredibly robust and easy to digest) program, Book Accelerator, was created based on what my community needed (and wanted).

The program is a step-by-step system that teaches authors how to gain visibility for you and your books. It’s the very system I’ve used to sell thousands of books, make lots of money and build a successful business.

If you’re looking for easy to apply information, this program is for you.

Monthly Training

Immediately upon enrolling, you have access to the back room with all the training material. You can go as fast (or as slow) as you prefer.

In addition, you receive two live trainings each month. Both are recorded so if you can't make it to the live training, you can listen at your leisure.

The first training of the month is webinar style with me. I go deep into a topic about book marketing and book sales.

The second training is called Conversations Over Coffee with Industry Experts. Each month, you enjoy insights from an industry expert.

These are just two great benefits of the Book Accelerator program. Check it out. www.anatomyofabooklaunch.com

The fact is, you can take months, even years, to figure all this out yourself or you can jump right in and learn from someone who stays on the leading edge of book marketing information.

Not only do I continue to learn what's going on in the industry, I am one of the small percentage of authors who make a profit with my books. www.anatomyofabooklaunch.com

Did you enjoy this post? Be sure to share it! Click share buttons below.

 

 

 

 

Authors: Simple ways to generate multiple streams of revenue from nonfiction books

As an author, it’s likely you not only want to write, you also want to make money from your writing.

If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on.

The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way.

You also have opportunities through speaking engagements, consulting, coaching and information products.

To be clear, these opportunities are more readily available for nonfiction writers than fiction writers.  Yet, there are a variety of ways fiction writers can generate revenues as an offshoot of their books. Just to be clear, for this post, I am focusing on nonfiction authors.

Book sales

Obviously, book sales are the first level of revenue for an author. Amazon is one of the most obvious. But it takes more than simply having your book listed on Amazon. To increase sales, you need to drive traffic to your Amazon listing.

There are many ways to do this including blogging about the book, interviews, article marketing, and social media posts.

Driving traffic is an ongoing process. The more consistent you are, the more sales you will make. It’s simple mathematics.

Not sure how to drive traffic to your Amazon page? Get my FREE report – Hit #1 on Amazon. The report contains proven ways to do so.

Speaking opportunities

Many authors, myself included, make great money through our speaking. There are paid and nonpaid opportunities. Paid engagements can be a direct result of a meeting planner or decision maker reading your book, checking out your website and online presence, resulting in them reaching out to you.

Other speaking opportunities may not be paid engagements, such as to your local chamber of commerce, but you are invited to sell books and make other offers. You can make hundreds, even thousands, of dollars in back of the room sales.

However, you do need to know how to make offers. This is a skill and art unto itself. Take time to learn how to do so and you will NEVER have to wonder how to make money ever again.

Consulting

As an author, you are considered an authority and influencers. Use this to your advantage.

Let’s say you write about team building and a company head reads your book due to needing team building solutions. If your book provides a great solution, they may reach out to you to find out about your consulting services.

To optimize your chances of having an initial conversation, make sure your website provides a list of services.

Coaching

As with speaking and consulting, coaching opportunities often result from those who read your book(s).

As a coach, it is recommended to be specific in the type of coaching you do. Simply listing “coach” or “life coach” rarely gets someone jumping with joy that they found you. The more specific you are, the better. After all, if someone needs a presentation coach, that’s exactly what they will search under.

A few different types of coaches are:

  • Financial coach
  • Performance coach
  • Presentation coach
  • Book writing coach
  • Executive coach
  • Health coach

Take time to clearly define your expertise. You’ll get a much greater result.

Information products

Info products can be an incredible revenue generating opportunity. For example, my book Power Up for Profits, The Smart Woman’s Guide to Online Marketing, generated interest in several information products I have developed.

If you have yet to create information products based on the topic of your book, this may be the first area to consider increasing your revenues.

Conclusion

The bottom line is this; there is incredible opportunities for authors to make a great living from their writings. I’ve been doing so for years.

For any author to say they can’t make a living from their writing likely means they aren’t considering the many options.

Map out the various ways you can generate revenues, put a plan together on how to drive traffic and work your plan.

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Authors: Should you be selling in bookstores?

With the convenience of shopping from one’s couch or office, why would anyone take time to go to a traditional bookstore?  Actually, there are many reasons.

Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few favorites before making a buying decision.

However, massive bookstores are not always the stores of choices for today's book buyer. One reason is the closure of chains like Borders. Secondly, many prefer to shop at independent stores.

Great opportunity

In the era of online buying and the e-book, new technologies are offering independent bookstores a lifeline. Without the constraints of the big chains and big box stores, the independents can create a much more memorable experience for book buyers.

Whether it be a book signing for a local author, regular events to increase interests of young readers, small workshops, or fundraisers for local charities, independent bookstores are in a great position to create an experience for communities of all sizes.

According to Christian Science Monitor, “Eight years ago, independent bookstores were supposed to be ancient history, thanks to a lethal triple whammy: competition from large brick-and-mortar chains like Barnes & Noble and Borders, surging e-book sales, and the growth of the indomitable book behemoth, Amazon.”

Shocking But True

What surprised many avid readers was the closure of mammoth stores like Borders while we saw an increase of independent stores.

Not only was there an increase in the number of stores, there was also an increase in sales and profits of the independents.

Best of all, many independent owners became increasingly willing to work with self-published authors by creating an environment of support for their works.

The resurgence of independent bookstore goes hand-in-hand with the “buy local” movement. Book buyers are taking control of where they buy books by choosing to spend locally. Money talks!

What Authors Need to Know About Indie Stores

Many self-published, and high-bred published authors would love to sell in bookstores, but have no idea how to get into the stores.

First, take time to learn as much as you can about the challenges and opportunities for indie owners. Next, map out a plan to get into the indie stores. Third, realize the more visible you are to indie owners, the better. The visibility needs to be in person, on social media and through content marketing.

Authors are considered influencers. As an influencer, visibility gives you more leverage.

With all that’s available online, there is no excuse for an author to not have a strong presence.

Get to Know Your Local Indie

It’s often been said, “It’s not what you know. It’s who you know.” This is certainly true for indie bookstore owners. You have a better chance of getting in a local store if you are a regular customer. After all, if the owner knows you are loyal to indie stores, there’s a much better chance of securing their support for your book sales.

Help with Promotions

One of the best ways to win the full support of a store owner is to participate in promotions. After all, one of the things the owner wants is foot traffic. If you are instrumental in helping to get people through the door, you are creating more revenue for the store owner.

Ask for Introductions

Without a doubt, the store owner knows store owners in other markets. The best time to ask for introductions is after a successful book signing. Be sure to take full advantage of riding the wave.

Get Your Books in Indie Stores

There are lots of ways to sell books. With all that's available online, some authors think this is the only way. Yet, other authors are doing amazingly well with their books in bookstores.

Which is for you?

Find out on September 13th. That's when Daniel Hall and Amy Collins are going to pull back the curtain about getting your books in bookstores.

Here's a glimpse of what you will learn…

  • An overview of the kinds of books independent book and gift stores want to see
  • What they buy and when they buy them
  • How stores GET books and how to get your book on their shelves
  • How to know if your book belongs in a certain stores and if there’s room on their shelves for it
  • The key questions to ask yourself before you approach the stores
  • Step by step example of the first email to send a buyer to get the ball rolling
  • How to change their minds if they say “no”

Join me for a webinar – How to Sell Your Books To Bookstores…. Even if You're Self Published.

There are limited spots so be sure to register immediately Click here.

Be sure to check out the Power Up for Profits Facebook Group

 

 

Authors: More on getting endorsements

In a recent post on securing endorsements, I shared some simple ways to get endorsements for your books.

  • At the beginning and end of your book.
  • When you do a launch and people opt into your list for a bonus gift, you can add a request or two to the series of AR's (auto-responder messages).
  • After the fact with a simple email message.

Without a doubt, endorsements do sell books. Think of your own book buying process. Chances are you heard about a book that struck your interest, but weren't quite sure if you really wanted “one more book” to add to your personal library.

Your decision was made after reading a few really good endorsements (reviews).

Securing endorsements is like any other aspect of book marketing; something you should put effort into.

Some authors think that paying for endorsements is the way to go. It's not! What you want are real endorsements from real readers.

My colleague, Shelly Hitz, has a great recommendation on how to begin the process.

Make a List

The first step to getting endorsements is to make a list of who you would like to ask.  At this stage, don’t limit yourself.  Think of anyone and everyone you would like to endorse your book.

Here are a few ideas to get you started:

  • Colleagues in your field who are also successful.
  • Experts you admire and/or follow.
  • People who endorsed books similar to yours.

Once you have your list, narrow it down to the people you want to contact.

Making a list does take time and thought, but the results can be fantastic.

Rock & Roll

Author, Joan Lubar, was very clear on one person she wanted to secure an endorsement from. When she approached Dr. Christine Northrup for an endorsement for her book, Rock and Roll at Any Age, she had a well thought through approach. As a fan of Dr. Northrup, she approached her in a way that Dr. Northrup knew Joan was truly interested in her perspective on her book.

Taking time upfront definitely paid off. Joan was able to secure a fantastic endorsement from Dr. Northrup. No doubt, this one endorsement has encouraged people to buy Joan's book.

The best part of all is this; when you sell books, you open up other opportunities such as speaking gigs.

Endorsements work for more than books. You can get them for information products, giveaways, speaking engagements, and even consulting.

However, it is important to be strategic on how you secure them. This simply takes clarity and focus.

Asking is the Simplest Way

Recently, I sent an email to a group of people who downloaded my FREE Report – Hit #1 on Amazon asking for feedback on the report. A very simple ask.

The response I received was amazing. So much in fact, we added several of the endorsements to the information page for the FREE Report.

Although it's been over a week since asking for input, I'm still getting responses. Rather than sit on the endorsements and not do anything with them, I'm able to use them in other parts of my marketing… like this blog post.

One response came in a couple of days ago. Imagine if I stopped with what's on the landing page. It would be a mistake to not share the endorsement George sent.

George Stavrou here from The Stavrou Method and SixtyMag giving you my feedback on Kathleen Gage’s great report “Hit # 1 on Amazon: What every author must know to get to the top of the biggest online bookseller”

 

Kathleen begins by going into great detail on the three phases of a successful launch
– pre-launch
– launch
– post-launch

Many authors fall into the trap of sending out a few emails or social media posts with the hope of getting the attention of potential buyers.

They fail to realize the importance of the three phases that Kathleen covers in great depth and how it can make or break a successful launch.

 

She also discusses how to get the most out of Amazon. There are three areas to optimize

1 – author central

2 – book description

3 – categories

If the above were not enough to convince you to get your hands on her special report – there is also some great info to help you with raising awareness for your efforts. Here are just a few examples worth exploring:

– Social media marketing
– Media releases
– Email marketing
– Interviews
– Blogging
– Guest blogging
– Virtual book tours
– Book website

This and much, much more!

If you are a new or current author that wants to learn how to reach the coveted # 1 spot on Amazon, I HIGHLY recommend you get a copy of Kathleen Gage’s special report “Hit # 1 on Amazon: What every author must know to get to the top of the biggest online bookseller”

If you follow her advice in this report, you are almost guaranteed to be a best-seller!

George Stavrou – President, The Stavrou Method And SixtyMag

Without a doubt, George's words WILL encourage people sitting on the fence to download the report. This creates a win/win/win.

Win for me in that new people are introduced to my work. Win for those who download the report in that they are getting rock solid information on how to market their books. And win for George Stavrou in that he is getting more visibility for The Stavrou Method and SixtyMag.

Put Effort Into the Process

As with anything, when you put effort into what you're doing, you are likely to have better outcomes. Put effort into securing endorsements. You will be amazed at how well they work for you.

Ready to download the report George highly endorsed? Simply go to www.oneonamazon.com, read the reviews and make your decision.

 

Authors: Why you should NOT learn how to market

Not all authors should spend time learning how to market. That may go against conventional wisdom, but it's true.

In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making money with our writing, blaming everything but themselves for their lack of success in selling books.

Recently, I was hosted on a webinar by a colleague to share insights on how to market books. The response by 99% of the people was incredibly positive. But there were a few who were upset at the amount of work I said it takes to market books.

I suppose they preferred I lie and say, “Oh yes, you can sell tons of books and put no work into the process at all.”  I won't do that.

What they wrote

Here are a few of the emails I received from authors who are not willing to do much more than write.

“It shouldn't be that hard. My book is really good. Why won't people just buy it?” one person wrote.

 “I like to write. I want to sell books, but I don't want to have to market.”

 “All of you so-called “experts” make it sound so easy, but the average person has no idea where to start. All you do is sell a load of crap to people who will never be able to make this work.”

Really?!?!

To authors like this my response is simple… write your books knowing you will likely be in the group that never sells more than a handful of books.

We all started at the same place

I started where every author starts. I had a dream to be a successful author who makes money with my writing while transforming people through my words. To do this, I HAD to learn how to market. No two ways about it.

I've spent years, and thousands upon thousands of dollars, countless hours and lots of energy to get really, really good at what I do. It didn't happen by chance, but rather by design.

I liken authors who want to sell boatloads of books without any work to those who say they want to get in great shape, but don't want to stop eating junk food, don't want to exercise and don't want to replace bad habits with good ones.

You can want it all you want, but you won't achieve the outcome.

Here's the deal…

Selling books takes work. Selling books takes vision. Selling books takes strategy. And… if you want to be sustainable as an author, it takes writing good books.

If you're not willing to put the time in to do the work, learn how to market and be consistent in your efforts, no problem.

But please, don't blame others for the fact you're not selling books. Take a look at what you are and are not doing.

Not sure where to begin? Check out my FREE report – Hit #1 on Amazon.

Here's what one author had to say about the report.

HIT #1 ON AMAZON

The insightful and detailed report by Bestselling Author, Coach and Speaker, Kathleen Gage  is an eye opening analysis and a meticulously detailed TO DO LIST for every writer who is determined to publish a book and to drive it to number one status on Amazon.

While writing your book may have been both a challenging and rewarding experience, make no mistake, the marketing of your book will require dedication and attention to detail.  It will test your talents even further than your creative adventure to date.  

For the record: If you are looking for the simple one, two, three steps to becoming an Amazon Bestseller or plan to publish your book without a sophisticated and detailed marketing plan….. Step away or better yet, sit down and absorb this guide line by line.   

Kathleen has broken down the real world Amazon Book Marketing Process into clear easy to follow details.  If you are ready to commit to the process and are dedicated to elevating your book to number one status, this  process done properly will take you 90 days minimum and will be more work and more fun than you can imagine in this moment.

Upon completion of this exercise (comfortable running shoes recommended), you will have:

  1. Properly established your presence in Amazon’s Author Central.
  2. Created and executed a detailed Marketing Action Plan.
  3. Networked in every aspect of Social Media, including Blogs, Podcast and Radio Interviews and Virtual Book Tours.
  4. Rolled smoothly from Pre-Launch Prep, through the excitement of your Launch and be prepared to continue through a long term Post Launch promotion.  

There is no doubt, this will be the most challenging and rewarding experience of your Author life.  The information is in the report has been time tested and proven by Kathleen, countless times both in her own publications and those of her clients.

The best news is, once you have successfully completed the process, you will likely be known as an Amazon Bestselling Author and able to duplicate the process on your sequel or next adventure.  You’ve written a wonderful book. Now the fun and the real work begins. It’s time to introduce yourself and your work to your future raving fans and supporters.  

David Freeman
Author-Blogger-Podcast Host, Authors Pay It Forward Podcast

Get your own copy today

So rather than wonder how to market your books, get the FREE Hit #1 on Amazon report so you can achieve your goals faster, more efficiently and without trying to figure it out for yourself. Click here to access.

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