Why Fire and Fury: (Trump) hit #1 before it was released

Most authors dream of hitting #1 on virtually every bestselling list known to mankind and womankind.

They would be over the moon happy with having the #1 ranking on Amazon, let alone NYTimes, USA Today and other prestigious lists similar to what is happening with the soon-to-be-released book Fire and Fury: Inside the Trump White House.

The book has pre-sold enough copies to make it the envy of authors near and far.

So what's the secret to the success of the book?

Causes of Success

There are a number of factors that play into the success of Fire and Fury.

One, it reveals dirty secrets of one of the most controversial public figures of all time; Donald Trump.

Trump is someone who constantly burns bridges, relationships and trust. He makes promises he has no intention of keeping. He believes in equal opportunity when it comes to insulting people from every walk of life.

He gives false hope to people who have all but given up hope for a secure future. People who are grasping for something to believe in.

As a result, there are very few people who are lukewarm about how they feel about Trump. Rarely is someone on one side of the fence or the other with Trump.

Those who are loyal to him will get the book in order to say, “Ain't it a shame how Trump can never get a break?”

Those who have little, if any, respect for Trump are getting the book in order to find out more about the man they believe to be a true scoundrel.

Media Coverage Works

Another reason the book is doing “through the roof” sales is due to the national news coverage the book is getting.  Whether it be Fox, CNN, NYTimes, HuffingtonPost, or USA Today, the book makes for good conversation.

This is the kind of coverage authors would love to have, but very few will ever come close to.

Next, a very controversial figure, Steve Bannon, is going head-to-head with Donald Trump. This makes for great water cooler conversation.

The combination of all three makes for the perfect storm in a book's success.

Not Your Usual Story for Authors

Given that 99.9% of authors will never experience this kind of success, it's necessary to take matters in your own hands when it comes to marketing your book.

Whether you do interviews, content marketing such as blogging or guest blogging, summits, speaking engagements, or social media marketing, be consistent with your efforts. Doing so puts you ahead of most other authors who fantasize about the type of success author, Michael Wolff, is enjoying.

To not do so likely means you are a huge bottleneck in your marketing success.

Was it luck that now makes Wolff the topic of many conversations or something else? I daresay, luck has very little to do with it.

 

 

Why Most Book Reviews are Bogus and What to Do About It

 

Have you ever made a book buying decision based on a review? I know I have. Many times over.

I’ve purchased books because of great reviews and I’ve held off on buying a book due to poor reviews.

As a consumer, I do pay attention to what other readers say about a book as part of my buying decision. I also pay attention to personal recommendations.

As an author, I know how important reviews are. They are worth their weight in gold. Yet, many authors miss this very important part of book marketing… real reviews.

“Book reviews are so important because most people make their buying decisions (not just on books, but on almost everything these days) based on social feedback. People like to see others give a “thumbs up” before they take action and buy something.” Debbie Drum.

How to get reviews

Getting reviews is sometimes as simple as asking. You can ask family, friends, colleagues or clients. There are plenty of Facebook groups dedicated to those who like to review books. But the challenge is, who you ask may not be a fit for the genre of your book.

The best reviewers are those who have already reviewed books on any major book selling site, like Amazon, in the same genre as yours. One way to find these types of reviewers is to look for reviews for books that are like yours.

For example, if you wrote a book on dieting, check out other books on dieting and compile the names of the reviewers. From there, you can check their Amazon profile, find them on Twitter, Facebook and LinkedIn.

This is a very targeted, although time consuming process.

Swapping reviews

You can also swap reviews. This can be effective, but extremely time consuming. The downside of review swapping is some reviewers write bogus reviews. Sure, you have a review, but it’s not worth much at all in the big scheme of things.

Review swapping is rather controversial and in many cases, Amazon frowns upon it. Why? As previously mentioned, many of the reviews are bogus.  Amazon looks for real reviews by real readers.

When Amazon sees bogus swaps, they will remove the reviews.

Buying reviews

Don’t. That’s all I have to say about that.

Well, I have a bit more to say. There are some reputable companies that do offer to review for a fee, but for the most part, you want to avoid those who claim they can give you 5 star Amazon reviews without even looking at your book.

Also, avoid going to somewhere like Fiverr.com to get your reviews. It's just not worth the risk and misguiding your potential readers.

Learn the easy way

Bottom-line is this, the more your reviews come from those who read your book the better.

Not sure how to do this? Join me on Monday, December 18th where my “getting reviews” expert, Debbie Drum is going to show you exactly how to get lots of great reviews fast.

I was blown by Debbie’s process for getting real reviews in record time. As I get ready to promote my memoir in a few months, what I learned from Debbie is going to be a game changer. You can be sure of one thing; I’ll be using Debbie’s process.

Because I know how valuable this information is to authors, I’ve invited Debbie to share How To Build An Army of People Selling Your Book For You Non-Stop, 24/7 and FOREVER!

http://www.powerupforprofits.com/bookreview

It all happens on Monday, December 18th.

 

 

Authors: 3 Ways to Sell More eBooks on Kindle

Selling books takes more than simply adding them to Amazon. Whether it be a physical book or a Kindle book, you have to do more, much more, than simply list them.

Take Kindle. If all you do is list your Kindle book, it is almost guaranteed to get lost in the shuffle. You absolutely must be proactive in your approach to readers knowing your book exists.

Three things you can do to increase your sales are 1) drive traffic, 2) list your book with the KDP Select program and 3) be strategic about keyword selection.

Drive Traffic

Driving traffic is about strategy. To get the most out of your efforts, create a plan and stick with the plan. It's better to have 3 things you do on a consistent basis, than 50 things you never get around to.  Some of the simplest ways to raise awareness and drive traffic are to tweet, create memes you put on Facebook and short YouTube videos to encourage people to visit your book page on Amazon.

If you have a subscriber list, be sure to let subscribers know when your Kindle book is released. You can offer an incentive for people to buy during a specific period of time. You can also give the book away by joining the KDP program.

KDP Select

With the KDP (Kindle Direct Publishing) program, you have 5 days during a 90 day period to give your book away. This is a powerful feature of the program in that, when you plan it right, you can get lots of downloads on your book.

The first thing I hear from authors is, “I don't want to give my book away. I worked hard on it and want to make money.”

The reality is, the more books you give away and the more books that are downloaded, the higher your rankings on Amazon for your keywords and categories.

If you plan it out right, you can have ways to drive traffic from your Kindle book to an opt in page, your website, your blog or even your social media platforms. The image with the free download is something I've added to a couple of my Kindle books. Although not everyone will take advantage of this excellent report, many readers will. Each one of those readers is a potential buyer for other products and services I offer.

Nowadays, it takes more than someone accessing your book to make money. It's about an integrated approach to bring them into your community. Once people are in your community, you can make offers for other products and services.

Keywords

To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Relevant keywords can boost your placement in search results on Amazon.

Selecting the right keywords can be the difference between no sales and daily sales.

For many writers, finding that best keywords is a major challenge. Not long ago, I discovered a tool that makes the process incredibly easy. It's called KDSPY and helps you find the sweet spot for the right keywords on Kindle.

KindleSpy (KDSPY) is a super easy to use tool that helps you to know which categories and keywords will get you the greatest results for your efforts. With a single click, you can reverse engineer the process of the best-selling categories.

Best part of all, KDSPY  integrates directly into your browser. That means you can do your research right on Amazon.

To see how it works, click here.

The bottom line is this; you have to think like a marketer if you want to sell books. The days of sitting by, hoping for results are long gone. Be a proactive author in order to enjoy the fruits of your writing labor.

Authors: Do Your Actions Match Your Goals?

I’ve been teaching marketing strategies to authors for well over a decade. Everything from how to get interviews, using speaking to market, article marketing, blog tours and lots in between.

There are dozens, even hundreds, of ways to market your books. Book marketing guru, John Kremer, shares 1001 Ways to Market Your Books in his book by the same name.

Book marketing is not a “one size fits all.” What might work for one author may not work for another. Yet, many times when an author learns about a strategy, they assume the person teaching it is saying, “Every author MUST use this strategy if you want to succeed.”

Not so. You have free will to either do, or not do, what is being taught.

Why You Must Market … Regardless of the Details

The reason an author markets is to raise awareness about their book(s). When you raise awareness, you tend to have a better chance of selling books. When you sell, well… you make money. When you make money, you don’t have to be a struggling writer.

When an author says they want to sell books, and lots of them, they must be willing to get out of their comfort zone.

“I’m a writer, not a marketer,” is something I often hear from those reluctant to do much of anything remotely resembling marketing.

This type of thinking is what prevents many authors from selling more than a handful of books.

Resistance is High

Recently, I wrote a blog post about speaking to sell books. Quite a few people loved the information while others were frustrated with the post.

“Some people would prefer to market in a way that they don’t have to be seen by their book buyers,” one person wrote privately.

“I’m not a speaker. I don’t want to present to sell books,” another wrote.

Here’s the deal. Based on your goals, you must decide what you are willing to do.

If you say you want to get your book in the hands of as many readers as possible, why would you not do everything in your power to market your book(s) including speaking?

Sure, some things may be unfamiliar or uncomfortable, but does that mean you will never try it?

Someone must do your marketing

Regardless of whether you do the actual work, or you outsource, someone must do the marketing. Successful authors accept responsibility for the marketing and promotion of their book(s).

If all you do is write the book, but fail to market, you will never know what’s possible with the success of your book.

Reach your readers through OPM

If you really want to expand your marketing reach, figure out ways to get in front of OPM … other people’s markets.

There are many ways to do this including speaking on the platform, being a featured expert on a webinar or teleseminar, interviews, guest blogging and social media.

Speaking

With my recent blog post, I shared information about the advantages of speaking to sell books. Not only is the platform a great place to reach lots of people, speaking is a great way to position your authority.

If you don’t have any desire to get on the platform, so be it. There are plenty of other ways to get in front of potential readers.

Teleseminars and webinars

A great choice for those who don’t want to do actual in-person speaking engagements are teleseminars and webinars. You can literally get in front of hundreds of potential book buyers from the comfort of your home or office.

Interviews

There is no shortage of opportunity to set up interviews on podcast and radio shows. The beauty of either is the reach you get from people listening after the live interview. The shelf life of radio and podcast shows is incredibly long.

Guest blogging

One of the best ways to have an extended reach is through guest blogging. I’m a proponent of blogging on your own blog AND finding opportunities to be featured as a guest blogger.

One of my clients hit the holy grail of blogging in the pet space when she was invited to blog for PETMD. Not only did she reach thousands of potential readers, the credibility that comes with writing for a blog of this caliber is incredible.

Social media

A huge advantage of posting on social media, whether it be Twitter, Facebook, LinkedIn, Instagram or any other network, is the viral aspect of your content.

You can’t always know if something will go viral, but when it does, it can get dozens, hundreds, even thousands of views in a very short period.

Figure Out What Works for You

There are so many ways you can get the word out about your book. It’s up to you to figure out what you’re willing to do.

Whatever you choose, the more, the better. If you did even one thing a day, at the end of a year, that’s 365 actions you took to get the word out about your book.

It’s obvious doing one thing a day for a year will get you results far beyond authors who either do nothing at all or try one thing and then give up.

The success of your book is up to you. At the end of the day, you must decide if your actions match your goals.

Want to learn proven strategies in a step-by-step format? Check out Book Accelerator program. I've designed this for authors ready to jump-start their book marketing in a very effective way.

Authors: Get Your Book in the Hands of Lots of Readers

If you dream of getting your book in the hands of lots of readers, you need to be proactive in the how, when and why of marketing your book.

To get the greatest results, your marketing efforts need to begin long before your book is published. Don’t wait until you have the book in hand to create a plan for marketing. The sooner you start, the better.

Three guidelines that will get lots of traction are:

  • Gear your marketing to specific groups rather than general readership
  • Be consistent in your efforts
  • Focus on building a subscriber list of buyers

Specific groups

The more targeted you are in your efforts, the better. After all, when someone does a Google search on a specific topic, if you have fine-tuned your message, it’s easier for a potential reader to find you.

Example: If you write a book about older women’s fitness, you will get a greater result by using terms specific to older women such as “women over 60 fitness” rather than “women’s fitness.”

What search terms are your potential readers using? Put yourself in the shoes of the reader as you develop your messaging. The more targeted you are, the better.

Consistent effort

To get the greatest result, it’s necessary to market every day. Rather than a hit and miss effort, create a checklist of marketing activities for your book. Each day, do at least two or three things to gain traction for your book.

Most authors do very little, if anything, to market their books. Imagine if you did something each day to gain visibility for your book(s). It takes more than sending out an occasional email, tweet, blog post or social media post to succeed in marketing your book.

Keep in mind that marketing every day is not marketing all day. As little as 15 minutes a day will get you results far better than authors who do nothing.

Subscriber list

Your marketing plan should include a strategy for building your subscriber list. One way is to include something inside of your book encouraging readers to visit a landing page for a special gift in exchange for their name and email address. This allows you to keep in touch with readers.

Another way is to create an independent landing page in which you encourage people to visit Amazon, buy the book and then return to the landing page to input their name, email and order number. In return, they receive a report, video or audio file.

Once the landing page is created, drive traffic to the page via social media, blog posts, and sending emails to your current subscribers.

Marketing your book doesn’t have to be a long, drawn out process. However, it does need to be a process.

Obviously, by planning out what you will do, you will achieve better results. Of course, it takes more than simply creating a plan. You must work the plan on a consistent basis to realize the greatest results.

 

 

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Authors: Not sure where to start with your book marketing?

It’s likely you’ve heard writing your book is the easy part of being a successful author, whereas marketing is the more involved aspect of selling books.

Writing a book is not necessarily easy, but there is an end in sight. Once it’s written, edited and published, that part of the process is done.

As an author, you can’t stop there. Now comes the job of potential readers knowing your book exists.

This is where marketing comes in. You, the author, are ultimately responsible for the overall success of your book. Regardless of what you think your publisher should do (or promises to do), you need to be involved in marketing your book.

Market Every Day

Marketing is something that needs to happen each day.

The first thing I often hear from authors is, “But I don’t have time to market every day!”

My response, “Find the time.”

Keep in mind that marketing every day is not marketing all day. Even 15 minutes daily will produce amazing results when you have a targeted approach.

What to Do

There is no shortage of things you can do to market. With my private clients, we work on a checklist of activities specific to their book, their market and their overall goals.

Activities like blogging, guest blogging, tweets, Facebook lives, YouTube videos, interviews, article marketing, and reaching out to indie book store owners are just a handful of ways to market.

Imagine where you would be in one year if you were to consistently do even one activity per day. Now imagine if you did two activities a day. Now three. You get the picture.

The more focused your effort, the better. Keep the end in mind as you market. The more clarity you have, the better.

When to Start

Marketing needs to start long before your book is published. However, don’t let this stop you from starting right where you are if your book is already published. Now is better than never.

There are three primary phases to successfully marketing your book(s).

  • Pre-launch
  • Launch
  • Post-launch

Pre-launch

As the name indicates, the pre-launch phase is all that happens prior to the actual book launch.

A huge part of a successful book launch is discoverability. This is where you make it easy for people to find you and your book.

In the pre-launch phase, the foundation for discoverability is developed.

To achieve the greatest outcome, determine what results you want to achieve. From there, reverse engineer the process.

Additionally, you must determine the following in order to optimize your efforts.

  • What is your book about?
  • Who would it appeal to?
  • What other books are like yours?
  • Why is yours different?

The clearer you are on the answers to these questions, the easier the process of marketing becomes.

Interviews

To be highly successful in your book marketing, interviews should be a part of your overall marketing process. Guaranteed, a show host will ask you the questions listed above.

There is ample opportunity for podcast and radio interviews. A quick Google search with the terms, “Podcast shows + authors” will bring up lots of listings of shows seeking authors to interview.

Not sure where to start with your marketing?

Many authors claim they just don’t know where to start with their marketing. One recommendation I always make is to get the book, 1001 Ways to Market Your Book by John Kremer. Without a doubt, John’s book is one of the most important additions to your personal author marketing library you can get.

I can guarantee this; you get John’s book and implement even 10% of the ideas and you WILL sell books.

Book Accelerator

Another recommendation is to get The Book Accelerator Program I created specifically for authors who want proven strategies for success.

Book Accelerator is a month-by-month membership program filled with lots of great training videos, PDFs, audios and much more that shows you exactly how to have a successful book launch.

I’m constantly adding new content to the member area. One really great feature of the program is the monthly, Conversations Over Coffee with Industry Experts. Each month I interview an expert within the industry who shares lots of great information on how to be a successful author.

In addition, I do a monthly training on information that every author needs to know. This training is webinar based and goes deep into a topic for you, the author, to succeed in your book marketing efforts.

Check it out.

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