Hoofing it for horses and dogs

Most people have no clue how many horses are neglected, abandoned and abused yearly in the United States.

horse1According to an article on Time.com, “Rising grain and gas prices, as well as the closure of American slaughterhouses, have contributed to a virtual stampede of horses being abandoned — some starving — and turned loose into the deserts and plains of the West to die cruel and lonesome deaths. Horse rescue projects, which are mostly small, volunteer operations with limited land and resources, are feeling the consequences of this convergence of events. In the meantime, many now unaffordable horses are being sold to abattoirs south of the border where inhumane methods of slaughter are practiced.”

The cruelty to horses is on the increase each year rather than the other way around. Yet, there are those who are doing all they can to minimize the problem.

Add to this the abuse, cruelty and abandonment of certain breeds of dogs and the problem is literally out of control. Pit Bulls are one of the most misunderstood breeds. Many people assume they are incredibly vicious and only used for fighting. This is so far removed from the truth, yet, the lack of understanding continues to grow. Sadly, many of this breed are tortured, euthanized unnecessarily and feared.

There are those of us doing what we can to raise awareness and money to help. I am amazed at the number of entrepreneurs involved in some type of animal rescue. Whether it be through the donations we make, the animals we take into our homes or being spokespersons for raising awareness about what is going on, we find we do have a voice that can help.

Delaney BeforeOver the last couple of decades, Karen and I have adopted horses, goats, cats, dogs and even a ferret. We have taken in many stray animals who otherwise would have died a terrible death. With us, they found their forever home.all-three

In addition, Karen and I have donated thousands of dollars to various nonprofits specific to animal rescue. I don't say this for any other reason than to ask you to join in on a cause that is near and dear to my heart.

Over the last few months I’ve been training for the Eugene Marathon on Sunday, May 10, 2015. My initial plan was to participate as a way to celebrate my 61st birthday (which takes place a few days after the marathon).

It was shortly after my presentation at NAMS13 in March, I was given the idea to use my participation in the 26.2 mile event o raise funds for two very worthy animal rescue organizations. You can read about where the idea came from at http://kathleengage.com/fundraiser/

It didn’t take more than a few seconds for me to jump on the idea. Although there are any number of organizations to choose from, I selected two that I have donated to and believe in; Emerald Valley Equine Assistance and Villalobos Rescue Center.

EVEAHR is dedicated to horse rescue while Villalobos Rescue Center has rescued thousands of Pitbulls and other breeds of dogs over the years. Both are 501c3 organizations so any donation you make is deductible.

My goal is to raise awareness and at least $1,000 for each organization through contributions to support my efforts in the marathon. Would you be willing to join in the efforts and sponsor my 26.2 miles? Any amount is appreciated.

Delaney of Delaney's Story – From Dumpster to Diva is the spokesperson for this. http://kathleengage.com/fundraiser/

My goal is to not only raise funds, but to raise awareness for both of these amazing organizations.

I truly wish there wasn’t a need for these organizations to exist, but that is wishful thinking. Not only is there a need, but the need continues to grow every day.

For this reason, I have decided to use my marathon efforts as well as my marketing knowledge to raise funds and awareness for the horses and dogs that have not voice.

All I ask is that you go to http://kathleengage.com/fundraiser/, read Delaney’s story and if you feel the calling, donate any amount to support these animal rescue organizations.

When you choose which one to support, be sure to send me a picture of your rescue critters. I will be posting these on Facebook on Delaney’s page. Information on where to send your donation and pictures are at http://kathleengage.com/fundraiser/




Does Crowd Funding work?

Does crowd funding work?6

Let’s start with defining crowd funding;
noun: crowdfunding; noun: crowd-funding

1.    the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

Although I’ve contributed to a few funding projects, I’ve never sponsored one… until now.
Actually, I’ve been curious how it would be to start a project and now I get to find out.

4Anyone who knows me knows one of my greatest passions is animal rescue. The crowd funding project, Vet bills and feed for 3 rescued horses, we hope to raise at least $1,000 to offset costs associated with the recent rescue outside of Eugene, Oregon.

The three horses desperately need funding for veterinarian care and feed. They were seized from an abusive owner on June 7, 2014.  http://www.gofundme.com/a19ia4

To give you an idea of how bad their health is, a healthy horses body score is 10. The three horses rescued were at a 1/2, 1 and 1. They are barely surviving and with your help can be well on the road to a healthy life.

Emerald Valley Equine Rescue is caring for the horses. Emerald Valley Equine Rescue is a non-profit organization dedicated to the care, rehabilitation and placement of abused, neglected and unwanted equine. The mission is to rescue, rehabilitate and place these animals in new, approved homes.

You can visit the Facebook page at https://www.facebook.com/pages/Emerald-Valley-Equine-Assistance-Horse-Rescue-EVEAHR/125513637499731?id=125513637499731&sk=info

The goal is to raise at least $1,000 to offset the many upcoming expenses that will be incurred.  Of course, more is better, but we wanted to start with something that WILL make a difference. To learn more and donate go to http://www.gofundme.com/a19ia4

I would love to know that crowd funding will work for these horses. With your help, it will.

Please hit the share buttons to help spread the word about this campaign. We are donating 100% of what we raise from this.

Please share your best Crowd Funding ideas as far as spreading the word and raising the money we hope to.

Do NOT put links to any other Crowd Funding projects as we are really wanting this space to be for the horses rescued.

Crowdfunding for Authors and Speakers

I've had an interest in crowdfunding for quite some time. Lately my fascination has grown as I've watched some crowdfunding projects do great while others fall short of the financial goal. Some are downright disastrous.

A great success comes from a Facebook friend who hit his numbers with time to spare. He is raising money to publish a children's book. It's been fun watching Bryce Westervelt reach his goal. Lots of people supported his dream. That's one thing that makes crowd funding so successful, your community.

This got me to thinking; what does it take for some campaigns to be wildly successful and others not?

Thus began my search for the answer. While looking for information on the topic one person kept showing up in search after search as one of the top go-to experts on the topic is Debe Fennell.

Debe quickly agreed to share insights as to how authors and speakers can benefit from crowdfunding. She shares some of the most important questions you must ask before any project.

Debe writes: crowdfunding is a very viable avenue for authors and speakers to raise funds, but it can be tricky, if you don’t really understand how it all works.  When I talk about crowdfunding I primarily speak about social media marketing, but the conversation always revolves around a company’s business plan and the financial needs of the owners. There are many ways to approach creating or growing a start-up business, but the principals of business are always the same.

Crowdfunding is an extension of the business plan, an elaboration of the marketing plan and it is only one component of fundraising, not the entire plan.  So, knowing ones financial picture, is essential. And, as a part of the overall marketing plan for launch or continued growth, owners must know who their “crowd” is, how big that database is and whether those people will be inclined to donate, pre-purchase a product or seek the reward offered for the donation.

How much money should I ask for? On several sites, if you don’t make your goal, you don’t get anything. So, consider asking for less money, because you can always go over that amount. Come up with the amount of money you want to raise and divide the number of people in your database into that number and that’s how much each individual has to give to reach your goal.

Find out who among your “crowd” has a list and ask if they will mail or post for you during your crowdfunding project. It’s like an affiliate email campaign, but with some differences in the way you converse with people. Your crowd consists of your friends and family, their friends and family and anyone else you can get to help support your project. This takes organization and coordination in clear terms. It may seem casual, but it’s anything but.

Creating a crowdfunding project includes creating one or more videos, emails, blogs, social media posts and short messages. These always include the link to your project page, where people can learn about the details of your project and donate. There are 5 aspects of any project you need to consider and relate to your “crowd”:

  • What is the money for?               
  • What specifically will you do with the money?
  • What will your rewards for donations be?           
  • What is your timetable for sending the rewards after the completion of your crowdfunding project?
  • Why are you doing this project?

Most projects last for 60 to 120 days, depending on which site you choose to host your project. Some people do the project from their own website or Facebook page. Unless you’re skilled at social media, I’d caution against doing that. There are a myriad of issues with the donations/rewards payment and delivery systems that can be huge draws on your time…better to leave that to people who have already figured out how to do it.

There are bound to be questions in your mind about crowdfunding and I’m happy to provide answers. Debe@launchmoxie.com.

About the author
DebeFennellDebe Fennell is adept in public relations, marketing and promotion for the music industry, real estate, education companies and for non-profits. Debe is a veteran in the music industry as a journalist for a national trade newspaper (R&R), nationally syndicated radio shows, and 10 years as a national record label (BMG, Curb) promotion executive. She has managed PR, affiliate relations and marketing for high-end speaker authors, handling national TV, radio, print and book publishing. Ms. Fennell is a frequent speaker, guest business on radio shows (Billions Rising.com). Debe is associated with the National Crowdfunding Association, CFIRA.org (intermediary & advocacy with the SEC for crowdfunding), and Entrepreneurship Nevada.