6 Ways to Gain Visibility

Being seen is one of the greatest challenges for today's entrepreneur. There's so much activity on line, how do you stand out?

Many people don't. They get lost in the shuffle.

Here are some questions to consider…

  • Are you struggling to be seen by potential clients?
  • Do you feel like there's so much “noise” in the marketplace, you get lost in the shuffle?
  • Looking to stand out in a big way?

If you said YES! it's time to be really clear about how you are spending your time online. If you're playing around on Facebook and Twitter without a clear plan, you likely waste a lot of time in your day that could be used to build your visibility and business.

It's not that playing around on social media is wrong, but if you are sacrificing the success of your business due to this, then there's a problem.

6 Ways to Gain Visibility

A few of the most common ways to gain visibility are:

  • Blogging
  • Live-streams
  • Facebook live
  • Tweeting with a strong opinion
  • Article marketing
  • Podcast and radio interviews
Although all of these are great, it's extremely important to have a strategic approach to what you are doing. Rather than haphazardly take action, be clear on the ROI – return on investment – of your efforts.

There is a Solution

Not sure how to do this? On Wednesday, January 10th, I'm hosting a one day event in Portland, Oregon called Rock Star Visibility. During this up close and personal event.
I'm going to share my best insights on how to become very well known in your market.

http://www.powerupforprofits.com/BeSeen

Here's why attending will benefit you. In the coming year, my focus is going to be gaining tons of visibility for my memoir. I've been working on the visibility plan for several months.

Anyone who attends will benefit from getting a “pull back the curtain” look at my plan.

I can assure you, the things you will learn are not entry level at all. This event is for those who are serious about visibility.

http://www.powerupforprofits.com/BeSeen

Ready to make 2018 your most visible year ever? Then you're ready for Rock Star Visibility.

Authors: Is it worth putting time and money into media releases?

As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.

Yet, many authors never consider adding media releases into their marketing mix.

If you’re not using the power of media releases in your marketing, you may be missing lots of opportunity.

Paid vs FREE

There are many ways to get traction for your efforts. There are free services you can distribute to, but their reach may be minimal.

There are plenty of paid services that will get you lots of traction, but if you’re on a budget, this may not be the way to go.

With my last book launch, I got great results from PRWeb. My releases were picked up by thousands of outlets. However, there is a cost for the service.

This can be cost prohibitive for anyone on a budget, but the reach may be worth reconsidering your budget restrictions.

What’s Your Time Worth?

The first thing to determine is what your time is worth. If you have more time than money, manually distributing your releases may be your best bet.

However, if you have a budget, using services that get your release on the newswire are a great option.

The fastest way to get your media release out on the wire is to use a service like PRWeb. There are also industry specific services that can get you in front of the right media in record time.

A quick Google search will bring up services in a variety of industries.

For example, in the pet industry there is http://www.petpr.com/.

You can search on virtually any industry to see what’s available.

Before jumping into paying for distribution, do your due diligence. Check with others in that industry to determine if the investment is worth is.

Local Media

If you plan to do local book signings, your local media can be the way to go.

Local media includes:

  • Daily newspapers
  • Weekly publications
  • Monthly magazines
  • Radio stations
  • Television

When sending media releases to local media, you need to send in a timely fashion. Weekends are usually not the best time to send out your information.

How to Send Your Release

In days past, you had to fax or snail mail your information. Today, you can often post directly to the website of the media outlet.

Avoid sending your press release in an email blast. Authors mistakenly believe that sending their press release to the greatest number of people possible—journalists and non-journalists alike—is the best way to increase the likelihood that they will get “picked up” by the media. This is not true.

It’s better to send to a smaller number of very targeted people rather than blasting a bunch of people who could care less about what you are doing.

You can also distribute to groups on social media sites such as Facebook and LinkedIn. Twitter is another viable source to post information about your book.

Writing The Release

If you’ve never written a media release before, check out 14 Tips For Writing a Media Release from PRWeb. http://service.prweb.com/resources/article/14-tips-writing-news-release/

The bottom line is this; media releases do work and need to be a part of your overall marketing plan.

Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories

Something I focus on with my books, speaking engagements and consulting is gaining visibility. Early on in my writing career, it was much more difficult to gain visibility compared to today. Yet, today, there is more noise than in the past.

Early on in my writing career, a popular way to gain visibility was with media releases. Another was with radio interviews, but often it required going into the station.

Today there is so much more we, as authors, have available than in the past.

What with social media, joint venture partnerships, affiliate marketing and online article directories, today there are incredible opportunities to get your message out to market in a big way.

With a little bit of research, an author can find plenty of opportunity to get their message out to market.

Where Have Other Authors Appeared?

A quick Google search on authors who write in a similar genre as you will bring up ample listings of where you can target your message. For example, with my soon to be published memoir, my readers also enjoy the works of Cheryl Strayed, Lisa Nichols, Elizabeth Gilbert and Janet Attwood.

For example, by using the search term “Cheryl Strayed blog postings” there are countless listings of where Cheryl has either guest posted or been featured. All of these are potential locations for me to have my work featured.

With each of the authors who have a similar market reach as me, I would go through the same process.

I then input the information into a spreadsheet.

Granted, this is a time consuming process. You may want to hire a virtual assistant (VA) to do the research for you. After all, for $10 – $20 an hour, you can get quite a long list of potential locations to have your writings featured for under $50.

Hiring a VA to do this type of research frees up your time to write your posts, interview and put your efforts into the activities only you can do.

Breaking Stories

Another way to gain lots of visibility is by piggybacking off of breaking stories through the process of Newsjacking.

The first time I heard the term Newsjacking, I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking, “It is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.”

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happening right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States. You could piggyback off of what's trending.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better then to NewsJack this epic day.

Whatever your area of expertise, there are bound to be ways to NewsJack.

Book Launches Benefit from Newsjacking

If you have a book launch coming up, you can definitely NewsJack stories that tie into your story-line, theme or topic.

With my memoir, some of the areas I can piggyback off of are homelessness, addictions, coming out and failure to success. These topics are all part of my memoir. (Be watching for more information on the release date)

However, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you.

Gaining visibility for your book is an ongoing process. One way to get the most for your efforts is to do something every single day to let potential readers know about your book. To learn powerhouse ways to do this, get my FREE report – Hit #1 on Amazon. Click here to access.

 

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Authors: Gain LOTS of free publicity with media releases

“I don’t have a budget for marketing,” I’ve often been told by authors when I ask what they are doing to market their books.

My response to this is two-fold.

  1. You must budget a little something to market your book. Part of marketing is sending out review copies, inquiries to the media, press kits, and time.  It may not be a huge budget, but a budget none-the-less.
  2. Find ways to get your message out that don’t require money such as converting all your marketing material and your book into an electronic format.  This allows you to have inexpensive ways to distribute your material. Even when you minimize hard costs, it will still require you put time into the marketing.
  3. You may need to rethink your thinking around real costs for marketing. After all, when done right, marketing gives your book visibility that often equates to great sales. You've put money into the cover design, editing, publishing … don't skimp on marketing.

Why market?

The primary reason for marketing is to gain visibility for your book and you, the author. The more publicity you can get, the better. Add to that the many ways to obtain FREE publicity with the many avenues available online, when done right, your book will get noticed.

A simple way to gain free publicity is to write and distribute a well-written and well-formatted press release. A good press release is one of the most effective, and yet, most underutilized, of publicity tools.

What is a Press Release?

A press release (media release) is an announcement you send to magazines, trade journals, newspapers, and newsletters. Also to radio and television. Often what you send to radio and television are referred to as a PSA (Public Service Announcements).

I have one client who hosted an event and submitted one well-written and well-distributed press releases to the media. When the release made it in print, they went from having a 50% booking for their event through some direct mail efforts to filling up the entire room in less than 48 hours. This was worth a substantial amount of money to them.

Necessary steps

Prior to writing a press release, determine the following:

  • Who is your target market?
  • What is your target media?
  • Who is the contact person at the media outlet?
  • What is the time-frame for submission?
  • Do you have an attention-grabbing headline?
  • Do you know the who, what, when, where, why, how?
  • Do you have good quotes, research and technical date if appropriate?

Develop a system for writing and distribution of releases. Stay organized. Know how to send the press release to a specific media outlet and person.

Each has their own preference as to how they want to receive it. It will be to your benefit to find out. In the past, you often had to contact the media source to find out how they wanted the information sent; fax or snail mail. Yup! That’s how we did it “in the day.”

Today, most media sources will have something listed on their website. You can also use paid services such as PRWeb to distribute your release. There is a hefty cost for some of these services, but when you look at the reach, it can be worth it.

If you’re doing something locally, put a couple hours into creating your list in a spread sheet and then sending your information out. Once created you can use the list over and over.

If you want a wider reach, such as nationally, a paid service may be the way to go.

Allocate a budget

With my upcoming memoir, we are allocating a budget to post a few releases with PRWeb. Their reach can’t be matched. To achieve the goals I have with the book, it’s necessary to budget for media and marketing.

Make yours stand out

Editors are inundated with information. If you want their attention keep the release short and to the point. During busy times, like before a huge event in a city, they will be on information overload.

Avoid using massive amounts of buzzwords such as all-new, interactive, cross-platform, new multimedia solution. Avoid jargon. The public will have no idea what your industry jargon means and editors rarely will take time to find out.

Link to enhance interest

Enhance your release with links to relevant information. Links to video clips, websites, images, and other engaging information goes a long way to increase interest. For your book, you can link to the book on Amazon, B&N or other locations it is available.

The 5 Ws of writing a press release or PSA

Give them the who/what/when/where/why as articulately as you can. Make sure your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else.

  • Who is the release about? Who is the information for?
  • What is taking place? What is being promoted?
  • When is it happening?
  • Where will this occur?
  • Why would people be interested in the information?

Sending press releases

Nowadays, the preferred method of delivery is either email or submitted through a form on the source website. A service like PRWeb can be a huge time saver. The release goes over the news-wire. Once on the news-wire it can be picked up by dozens, hundreds, even thousands of outlets.

E-mail should be sent as a plain text file: the simpler, the better. Do not send a press release via email with an attachment. Most media people will automatically delete due to the concern of a virus.

When an editor calls for more information, respond to their call as quickly and professionally as possible. There is no substitute for building good relationships with the media. Never assume you are too busy for them.

By making yourself available for the media, they tend to make themselves available for you. And what more could you possibly ask for?

The following is a release for an event I am hosting. It’s simple and to the point. In that it’s for a local event, the focus for distribution is media in the Portland, Oregon and surrounding areas.

***

For Immediate Release

Contact: Kathleen Gage – 541.746.5551

kathleen@kathleengage.com

Smart Entrepreneurs Use Video to Gain Massive Visibility – One Day Workshop Shows You How

Portland, OR July 29, 2017, Visibility experts, Jeany Park and Kathleen Gage, have joined forces to teach entrepreneurs how to gain massive visibility through the power of video.

Join Jeany and Kathleen on September 12, 2017 in Portland, Oregon for a one-day experience where you will learn exactly what you need to do to create power-packed videos and get lots of visibility in front of your ideal clients.

Information and registration at www.PowerUpThinkTank.com

You will learn:

  • How to do DIY video yourself, and make it look professional
  • The right mindset behind visibility for video
  • How to write copy for video
  • How to brand yourself on video so you don't sabotage your business
  • Where to get the greatest results on visibility for your efforts
  • How to avoid the most common mistake entrepreneurs make when trying to become visible
  • Step-by-step implementation strategy to gain massive visibility
  • Hands-on video instruction, with YOUR SMARTPHONE

FACT! Enjoyment of video ads increase purchase intent by 97% and brand association by 139% ­- Unruly 

FACT!  By 2018, 79% of all Content online will be Video ­- ReelSeo

FACT!  Social Video gets shared 1200% more than links & text combined ­- Brightcove

FACT!  96% of B2B organizations use video in some capacity, of which 73% report positive results to their ROI ­- ReelSeo

FACT! Smart entrepreneurs are getting in the game of using video to market their businesses.

If you're an entrepreneur who is ready to gain lots of visibility through the power of video…this hands-on workshop is for you.  Information and registration at www.PowerUpThinkTank.com

Jeany Park is the CEO and Founder of Compass Rose Video, a boutique videography agency based in Portland, Oregon, that helps small businesses to connect with their tribe and create massive lead generation by creating polished & effective marketing videos. She leads a team of talented videography professionals who are passionate and dedicated in their craft, and under Jeany’s leadership, partner with clients to help realize their vision into reality. Jeany started out as on camera talent for 15 years, was in the Acting Company of the Oregon Shakespeare Festival, and is also a certified Life Coach. She lives in West Linn with husband Geoff, who’s the CTO of Compass Rose, and with their daughter, Hannah, who’s a Junior at Oregon Episcopal School.

Kathleen Gage is a woman of a certain age who is known as the “no-nonsense, common sense” online marketing strategist, speaker, author, product creation specialist, and owner of Power Up For Profits. Kathleen works with other woman of a certain age who identify as conscious entrepreneurs who are ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice. As an early adopter of online marketing, Kathleen is known for cutting through the fluff and helping people leave their sob stories behind so they can stop focusing on the past and start looking towards the future. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

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Are you using this powerful method?

If you have yet to get in the game of media release, this is a great time to start. You never know what will happen as a result. At a minimum, a few outlets will post your information. You may also create interview opportunities, sell books (if that’s what your promoting), fill events and, best of all, get some free publicity.

Be sure to join the Power Up for Profits Facebook Group

 

 

Content Marketing Equates to Visibility and Increased List Size

Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.

It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.

It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here. 

The idea is to get your content seen by as many people as possible who have an interest in your information.

There are lots of ways to do this with some of my favorite being…

  • Blogging
  • Guest blogging
  • Presentations
  • Interviews (Podcast and Radio)
  • Article marketing
  • Social media marketing
  • Quotes
  • Joint Venture Partnerships involving shared content

Blogging

Obviously, having your own blog is a great idea. To be effective you need to post relevant content on a regular basis. If you’re short on ideas of what to blog about, ask your audience. People love giving their input. And what better than to write about what they want to read?

Guest blogging

Many blog owners are constantly on the lookout for great content by experts. What better way to reach a completely new set of eyes than to guest blog? There are ample opportunities and this one strategy alone could generate a lot of traffic to your own site if you add links in your post. Include a giveaway in that link (with the blog owner’s permission) and your list is likely to increase in size.

Presentations

Yes, presentations qualify as content marketing. After all, when you’re in front of an audience, you are sharing your information. That is, unless you’re under contract with a company that requires you share only the company’s information. But if you keynote, host workshops and seminars, you are in a great position to share your content.

Interviews

There is no shortage of interview opportunities. A quick google search for internet radio shows or podcast shows will result in ample locations to share your message. Your message is your content.

Article marketing

Short, 400-600 word articles can generate a lot of traffic when posted in the right locations. There are thousands of directories constantly in need of well written articles. There are industry and market specific directories, trade journals, and even company newsletters, where you can distribute your articles.

Social media marketing

With places like Facebook, LinkedIn, Google+ and other high traffic social networks, you can distribute articles and blog posts directly to these locations. A simple way to do this is take the first paragraph or two from a post or article with the permalink leading back to the full article.

Quotes in Images

People love pithy quotes. Sure, you can post quotes from famous people OR imbed your own quote in an image followed by your name and web address.

Expert giveaways via Join Venture Partnerships

Expert giveaways are a great way to increase value to your market as well as the market of the other experts involved in the giveaway. How it works is that each expert contributes something of high value and then promotes the giveaway during a specific time period.

Currently, I’m involved in a very high quality Expert Giveaway. The brainchild of my friend and colleague, Cathy Demers, the launch of the giveaway has over $7,000 of value. Cathy handpicked the experts she wanted to be involved in this campaign.

The best part of an expert giveaway is what is called borrowed credibility. What this simply means is you can increase your credibility, as can the other experts, by who you are being associated with.

CLICK HERE to access the great gifts from Cathy's expert partners (valued at over $7,000)

Regardless of which route you decide, content marketing is a must do for any expert and entrepreneur wanting to grow their business and revenues.

You know you’ve hit the mark when people tell you, “I see your information everywhere.”

When you hear this, you’ve done your job effectively.

Try this… for one month, implement content marketing every day. Imagine how much will happen if you consistently do at least one thing everyday for 30 days.

 

How to Get Your Book “Discovered” by the Media

You’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them.

There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  • Interviews
  • Book signings
  • Speaking engagements

Power_up_your_salesAlthough most authors who plan to promote their book tend to start after the book is published, it’s best to start long before the actual publication date, don’t let this discourage you if your book is already in print.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 a year in sales.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Knowing how to market online is a huge plus.

Be prepared to create as much opportunity as possible with a proactive approach to marketing your book.

  1. Build visibility on social media. The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.
  2. Position your expertise with content marketing. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.Distribution to directories allows for new readers to find me.Posting it on my blog allows for my current followers to enjoy more relevant content.From there, I can use the permalink from the blog post to share on social media, send an email to my subscribers and gain even more traction for my efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

  1. Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.
  2. Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.
  3. Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

One way to gain visibility is with Kindle books. Not sure how to get your first Kindle done? Join me for a FREE webinar – The Power & Profit of Kindle Books. November 29th. Click here to register.

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Get You Noticed by the Media by Newsjacking Your Book

The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking it is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happing right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States.

What about those who deal with ethics in fundraising. With the Donald Trump situation about his fundraising practices, you could get a lot of mileage from NewsJacking the topic.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better the NewsJack than this epic day.

If you have a book launch coming up, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you. Another is to write a book that's newsworthy. Not sure where to begin? Check out my complimentary webinar – The Power & Profit of Kindle Books. Click here for full details.

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Authors: What you need to know in dealing with the media

authorIf you’re an expert who has written a book or you are an authorpreneur, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up.

Interviews are a great way to reach potential readers and ultimately, more clients.

It’s important to stay extremely organized in the process. Not only do you want to keep very close track of who you’ve contacted, you want to make sure you don’t double book interviews.

Before jumping into the process of finding interview opportunities, think in terms of how you can get the most traction from your efforts. For example, you can tie your media pitches around specific occasions such as holidays.

A quick Google search will bring up lots of great information about upcoming holidays.

Stay organized

I’ve found a few great tools that allow me to stay organized and plan out my campaigns.

The first is a simple tracking form you can easily create in Word or Excel. Below is a very basic form. You can make it as simple or complex as you like, but be sure not to spend all your time in creation mode.

Media type Contact person Date contacted Topic/theme Book sent Notes

http://amzn.to/2dsY0vb

The other is a year at a glance wall calendar. In 2016 I bought a paper calendar. I really like that I can take a look at the entire year all at once. Mind you, this is simply to give me a quick glance at what’s coming up and the calendar is a nice planning tool.

Although very inexpensive, the greatest downside is durability. As long as I don’t make mistakes in what I put on the calendar, resulting in crossing out information only to scribble in something else, this calendar can work.

For 2017 I decided to go with a laminated, erasable calendar. Even though it’s more expensive, I know it will be worth it. I don’t have to worry about getting every day correct from the first time I write something down.

I got both calendars off of Amazon. Both were delivered within 48 hours of ordering and with my prime membership I didn’t have to pay shipping.

Keep on top of news

One of the simplest ways to find out what’s going on is to do a Google Alert. Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s).

Simple to set up, go to https://www.google.com/alerts and set up your criteria for alerts.

There are plenty of alternatives to Google Alert with some of the more popular being Mention, SocialMention and TalkWalker Alerts.

The point is, you want to stay on top of what is happening in your industry.

It's important to use visibility in the most appropriate way. Here's what Authors Do to Use Visibility to Generate Revenues.

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

Whatever you do, be focused and consistent.

Want more great insights on how to gain visibility? Join the Power Up for Profits Facebook group where you will find lots of great networking and idea sharing.

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7 Steps to Go From Unknown to Powerhouse Influencer

It’s likely you’ve heard (and you know) the more visible you are, the better. Whether you are an author, speaker, coach, consultant or entrepreneur, the more visible you are to your “sweet spot” clients, the easier it is for them to make a decision to invest in your products and services. And the more influence you have.

Yet, it’s not just about being visible, it’s about being visible to those who are interested in who you are and ultimately, what you have to offer.

With as resistant as many people are, you would think the process of gaining visibility is as difficult as climbing Mt. Everest. Truth be told, it’s easier today than ever before to gain visibility AND to be extremely targeted about it.

Often, resistance to anything happens for a few reasons.

  1. Not knowing why you’re doing what you’re doing.
  2. Fear of judgment.
  3. Thinking it’s way too difficult.
  4. Believing you’re way behind where others are, so you don’t bother getting started at all.
  5. Not sure how to start.

Visibility comes in a variety of ways; online, offline, at conferences, in the media, in your local community and through social media.

Countless books have been written on how to gain visibility. A quick Amazon.com search with the word “visibility” brings up over 2,000 choices. At the top of the list (at the time of this writing) is Visibility Marketing: The No-Holds-Barred Truth about What It Takes to Grab Attention, Build Your Brand and Win by David Avrin and Jeffrey Gitomer.

No stranger to visibility, Jeffrey Gitomer is the author of dozens of books, many of which have been bestsellers. He is a recognized authority and incredibly visible to his market.

Yet, there was a day no one knew who this quirky expert was. Like most people, he was a complete unknown.

blog pawsThen there’s Pamela Slim. My first exposure to Pamela was during her keynote presentation at BlogPaws 2016.  Entering the stage with her husband, young son and daughter and some of their four-legged family members, Pamela exuded a level of confidence and presence in a very understated way that immediately got the attention of everyone in the room.

Pamela is the author of several books including Escape From Cubicle Nation: From Corporate Prisoner to Thriving cubicle nationEntrepreneur. With her circle of influence including some of the most recognized experts in a variety of industries, Pamela made no secret of the fact at one point in her career she was a complete unknown who dreamed of being a recognized influencer.

Watching Pamela share stories of how she took her son, then an infant, on walks in his baby stroller, never imagining how one flash of insight would change the direction of her life forever.

As several hundred animal enthusiasts and business owners hung on her every word, Pamela told of the day she had the thought to send a blog post she had written to Guy Kawasaki, not sure if he would even read it. Not only did he love the post, he asked her to expand on a few points and then posted it on his blog (giving her full credit).

pam slimIn essence, here’s what she said.

“I had no way of knowing how much one choice, one action, would change my life,” she said with a laugh. “I’m fully aware how much Guy helped my career. And I’m fully aware had I not acted on my hunch, my life would not be what it is today.”

Today there is no question at all how influential this woman actually is.  Ironically, her message had similar undertones as my message during my presentation earlier in the day.

  1. Get out and be seen.
  2. Do what you are here to do.
  3. Don’t let fear hold you back.
  4. Play big… as big as you possibly can.
  5. When you focus on truly serving your customers and clients, do the footwork and keep at it, the money will be a natural bi-product of your efforts.
  6. Let intuition guide you and take action on the “downloads” you get.
  7. Remember… this is NOT a dress rehearsal; it’s the real thing called life.

It is very evident Pamela and I both have an urgency in encouraging people not to let anything stop them.

Almost verbatim, Pamela said something I had said in my session. Actually, many experts and influencers are sharing a similar message, which is, “Get out and do what you are here to do. Get out of your own way and let yourself be guided to those things you are meant to do. Don’t hide out, but rather, do what you can to get your message out in a big way. There is so much work that needs to be done and you owe it to yourself and your market to do all you can to do the work.”

If you’re reading this, you KNOW you have work to do. You also KNOW today is the day to quit hiding out and do what’s in front of you. Whatever motivated you to begin your business (or if you are thinking of starting a business) stay the course with this so you can go from hiding out (at whatever level) to being a person of influence to those you are meant to impact.

cropOne way to increase your influence power is to write a book. Better than simply writing a book is to get the book to #1 on Amazon.  Not sure how to do this? Check out my newest (and complimentary) eReport – Hit #1 On Amazon. Click here to access.

 

 

 

 

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Authors…Use Visibility to Generate Revenues

Are you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking?

Whether you’re a seasoned author, or first time author, books are a great way to build a loyal following, drive traffic to your various offerings and generate revenues.

Granted, there are may authors who only want to write and writing is not part of their business model. Yet, there are untold numbers of experts who do want to write books to fuel a highly successful business.

Consider this; the more visible you are, the more buzz your books get, the more opportunity you have.

In days gone by, gaining visibility was a lot tougher than it is today. Now it’s a matter of having a plan and working the plan…consistently.

Gaining visibility for you and your book(s) is not something you do once your book is published. Visibility needs to start as soon as possible and be an aspect of “business as usual.”

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

The more you utilize this list, the more each will fuel the other ways you can gain visibility. The key is to be strategic about what you are doing, avoiding a haphazard approach.

As an expert and author, one of the best ways to position your message is with interviews. There is ample opportunity to be heard and seen. What with traditional radio, television, trade journals and newspapers, there is more than enough choice. Add to the traditional avenues, online means and you will not want for opportunity.

Two outstanding resources for securing interviews are Radio Guest List and HAROHelp a Reporter Out.

Radio guest list

radio guestRadio Guest List is an online resource you register for to get frequent announcements of show hosts seeking guest experts.

There is a free registration level and a paid level where you pay a nominal fee for a monthly subscription.

To get the best choices, invest a few dollars for the paid subscription. Subscribers get more announcements and they do seem to be better quality.

HARO – Help a Reporter Out

haroHARO is an online service set up for journalists to quickly gather feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain valuable advice and quotes for stories they are covering.

Anyone can sign up. Subscribers get up to three emails a day, five days a week, filled with queries from reporters from top news outlets like Forbes, CNN, ABC, Entrepreneur, INC and many more.

Ample opportunity

With just these two resources you will have more than enough opportunity to be interviewed in your area of expertise. Show hosts, journalists, columnists and the like are in need of outstanding content. There’s no reason you can’t be one of the experts who provides them with what they need.

However, avoid a hit and miss approach. Put systems in place that allow you to consistently be seen and heard by way of interviews.

In addition to Radio Guest List and HARO, a Google search brings up a lot of information on where you can be interviewed. iTunes is a great resource for podcast shows you can reach out to.

Preparation is essential

99% of the time, you will need to provide the following:

  • Bio – This establishes your expertise and credibility.
  • Photo – Depending on your expertise, the type of photo may be a headshot or an action shot.
  • Questions – Some hosts insist you provide questions they can ask while others prefer to use their own.
  • List of previous interviews you’ve done – This list minimizes the risk to the host. If you’re just starting out don’t let this stop you, but keep a running list of the interviews you’ve done.

Conclusion

With all that’s available, there is no reason whatsoever that you cannot get ample visibility for you, your book(s), speaking engagements and product roll-outs. It truly is a matter of desire, commitment, focus and being incredibly organized.

Ready to learn more about visibility? Join me for How to Pitch the Media about Your Books. October 12th at 5 p.m. Pacific FREE Webinar  Click here.