You can’t rest on your past successes

In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be gaining visibility by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, webinar or home study program to additionally generate revenues, most fall short of their desired outcome.

There’s a very simple reason for this: left to our own devices, it’s incredibly difficult to get the traction we need to make a dent in our efforts.

In addition, many people are relying on outdated methods to build their presence, lists and revenues. In the past it was a heck of a lot easier to get people to pay attention to what we were offering and subsequently to opt in for our offer. Engagement was higher, as were open rates when follow-up emails were sent out.

Today, people are on information overload. They are more distracted than ever and there is a lot of “noise” they deal with day in and day out.

More than ever you absolutely must have a multi-pronged approach to your marketing and promotions. One prong I love is aligned partnerships.

Recently, I launched Power Up for Profits Podcast. It’s listed on iTunes and Stitcher, as well as on a website dedicated to my show—www.PowerUpForProfitsPodcast.com.

The announcement of my show's launch was very well planned. I didn’t one day think, “Hmmm, I think I’ll start a podcast show,” and immediately put something up on iTunes.

Nope. I assigned two team members the task of getting the website done and securing interview commitments from experts I know my market has an interest in.

We actually worked behind the scenes with the show for nearly two months before announcing it. The results?

Within a week we had over 1,000 downloads and by day one of the second week we hit 35% of the previous week's downloads. This simply means we have momentum building. With the numbers of listeners and downloads rising by the day we hit 10,000 downloads within a couple of months.

But! I am not resting on my laurels. Nope. We are continuing to promote the show and our featured experts, as well as running a contest to drive listeners to iTunes, and we announce each new show that rolls out.

As a result, my show has hit #3 in Careers category and #7 in Education in the first week. That's out of hundreds of thousands of shows on iTunes.

Here’s the rub, though…If I stopped doing everything I did in the first week to get the position we have, there’s a great chance the show would quickly be forgotten and all our efforts would be for naught.

On the back end, the benefits of having a podcast are many, but again, not without a very targeted effort on the part of me and my team.

Benefits include market reach, visibility, getting your foot in the door with experts you might otherwise not be able to partner with, driving traffic to your blog, website, landing page, or any number of locations you want potential clients and customers to end up—more of a dedicated following and ultimately increased revenues. The revenues are a result of introducing people to your products and services or your becoming an affiliate of your featured guests. There are plenty more benefits, but you get the idea. Podcasting is HOT!

Do you need a team to get going with a podcast? Nope. You’ll just have to work harder to do everything that needs to be done. For many people, you won’t have a team. I certainly didn’t early on in my business development days.

One of the most evident reasons my show has done so well this early on has to do with the experts I’ve interviewed. People like TFOI founders, Denise Wakeman and Ellen Britt; Internet super star, Jason Fladlien; real estate investment expert, Susan Lassiter Lyons; and Kindle whiz kid, Brian G. Johnson, to name just a few of my hot guests.

Not only have they helped to spread the word about the show, their communities have also jumped on the bandwagon to spread the word. In a nutshell, it all boils down to my circle of influence.

There was a time I dreamed of having this type of circle of influence. The network of influencers where I could just pick up the phone and say, “Hey Bud! I have this thing I want you to do,” and they would immediately say yes.

Today, it's part of “business as usual.”

There's something to be said for being able to do this regardless of the industry you are in. But this type of influence doesn’t happen overnight. It starts with the first relationship you build. Then the next. And the next. And the next.

It happens by taking a long-term approach to building your online presence. It happens by not burning bridges. It happens by sticking with what you are doing.

It happens by being willing to serve others before you want them to serve you.

When you take this approach, the results can be staggering.

If you really want to have great results with your efforts to give away and sell digital products, start now to build aligned relationships. Avoid simply trying to build relationships for how it will benefit you, but rather, how can you create a win/win/win.

Win for you. Win for the other person. And ultimately, win for your clients and customers.

Ready to learn how to get your business to the next level? If you answered YES! then you're ready for the Insider Club. Click here to learn more.

 

Should you podcast?

In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be to move by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, webinar or home study program to additionally generate revenues, most fall short of their desired outcome.

There’s a very simple reason for this: left to our own devices, it’s incredibly difficult to get the traction we need to make a dent in our efforts.

In addition, many people are relying on outdated methods to build their presence, lists and revenues. In the past it was a heck of a lot easier to get people to pay attention to what we were offering and subsequently to opt in for our offer. Engagement was higher, as were open rates when follow-up emails were sent out.

Today, people are on information overload. They are more distracted than ever and there is a lot of “noise” they deal with day in and day out.

More than ever you absolutely must have a multi-prong approach to your marketing and promotions. One prong I love is aligned partnerships.

Recently, I launched Power Up for Profits Podcast. It’s listed on iTunes and Stitcher, as well as on a website dedicated to my show—www.PowerUpForProfitsPodcast.com.#3

The announcement of my show's launch was very well planned. I didn’t one day think, “Hmmm, I think I’ll start a podcast show,” and immediately put something up on iTunes.

Nope. I assigned two team members the task of getting the website done and securing interview commitments from experts I know my market has an interest in.

We actually worked behind the scenes with the show for nearly two months before announcing it. The results?

Within a week we had over 1,000 downloads and by day one of the second week we hit 35% of the previous week's downloads. This simply means we have momentum building. With the numbers of listeners and downloads rising by the day, I am confident we will hit 10,000 downloads within a couple of months. But! I am not resting on my laurels. Nope. We are continuing to promote the show and our featured experts, as well as running a contest to drive listeners to iTunes, and we announce each new show that rolls out.

As a result, my show has hit #3 in Careers category and #7 in Education in the first week. That's out of hundreds of thousands of shows on iTunes.

Here’s the rub, though…If I stopped doing everything I did in the first week to get the position we have, there’s a great chance the show would quickly be forgotten and all our efforts would be for naught.

On the backend, the benefits of having a podcast are many, but again, not without a very targeted effort on the part of me and my team.

Benefits include market reach, visibility, getting your foot in the door with experts you might otherwise not be able to partner with, driving traffic to your blog, website, landing page, or any number of locations you want potential clients and customers to end up—more of a dedicated following and ultimately increased revenues. The revenues are a result of introducing people to your products and services or your becoming an affiliate of your featured guests. There are plenty more benefits, but you get the idea. Podcasting is HOT!

Do you need a team to get going with a podcast? Nope. You’ll just have to work harder to do everything that needs to be done. For many people, you won’t have a team. I certainly didn’t early on in my business development days.

One of the most evident reasons my show has done so well this early on has to do with the experts I’ve interviewed. People like TFOI founders, Denise Wakeman and Ellen Britt; Internet super star, Jason Fladlien; real estate investment expert, Susan Lassiter Lyons; and Kindle whiz kid, Brian G. Johnson, to name just a few of my hot guests.

Not only have they helped to spread the word about the show, their communities have also jumped on the bandwagon to spread the word. In a nutshell, it all boils down to my circle of influence.

There was a time I dreamed of having this type of circle of influence. The network of influencers where I could just pick up the phone and say, “Hey Bud! I have this thing I want you to do,” and they would immediately say yes.

Today, it's part of “business as usual.”

There's something to be said for being able to do this regardless of the industry you are in. But this type of influence doesn’t happen overnight. It starts with the first relationship you build. Then the next. And the next. And the next.

It happens by taking a long-term approach to building your online presence. It happens by not burning bridges. It happens by sticking with what you are doing.

It happens by being willing to serve others before you want them to serve you.

When you take this approach, the results can be staggering.

If you really want to have great results with your efforts to give away and sell digital products, start now to build aligned relationships. Avoid simply trying to build relationships for how it will benefit you, but rather, how can you create a win/win/win.

Win for you. Win for the other person. And ultimately, win for your clients and customers.

JohnLeeDumasWant to learn how to get a podcast show up and running? Check out this free webinar from John Lee Dumas taking place on Wednesday. Click here.

 

And the winner is…

The winner is you for simply leaving a review on iTunes.

That's right. When you hop over to the Power Up for Profits iTunes show and leave a review (of course, you will need to listen to an episode or two) you automatically win. You will have free access to How to Sell Thousands from The Platform. This is a $57 program and it's yours simply for leaving a rating and review.

Here's what you do. Click here to access the show.  Click the button below my image to go to iTunes.

itunes 1Listen to any episode (some are as short as 5 minutes), leave a review, send an email with an image of your review to itunesreviewpowerup@gmail.com and you will see how to access the program.

Not only will you receive my program, you are going to hear from top entrepreneurs around the globe on the Power Up for Profits Podcast show.

Again, here's what you do. Hop over to this page (Click Here), click the link under my image (View in iTunes), leave a rating and review, send a screen shot of the review to itunesreviewpowerup@gmail.com to access the program.

Need to join iTunes? You can do so for free by clicking here.

 

Be the Change – Cherif Medawar

Cherif MedawarAfter 20 years of successful real estate investing, Cherif started his own Real Estate Fund in California in 2009, www.MIGSIF.com. His focus is on high-end residential properties and distressed commercial real estate opportunities from retail to hotels nationwide.

Between Cherif’s personal portfolio and his Hedge Fund holding, Cherif manages over $100 Million Dollars in capital and assets.

In 1999, Cherif also founded and continues to operate a training and investment company, www.CMREI.com. The main focus is providing high net worth investors and companies with opportunities to work with his fund.

Through his entities and his team of professional advisors, Cherif assists high-income individuals and companies with methods to take full advantage of the best US Congress Tax incentives. Cherif also provides high net worth investors with the Ultimate Asset Protection Structure.

His passion and depth of knowledge in the world of business and investing are second to none.

Enjoy his insights on Power Up for Profits Podcast. http://powerupforprofitspodcast.com/041-cherif-medawar-be-the-change/

Be sure to share with the buttons below.

Be a rock start podcaster with FREE webinar

Podcasting is hot. People from around the globe are jumping in on the podcast space at record speeds.

Yet, as quickly as some people join in, they quit. Why? Because they aren't experience much success at all with their efforts.

There's a simple reason for t#3his; they don't realize there's more to the process than putting up a podcast episode.

A little over a month ago I launched Power Up for Profits Podcast show. Within a week the show hit #3 in two huge categories; education and careers.

This didn't happen by chance or by luck. It happened because I learned what to do, how to do it and did it based on what I learned from one of the sharpest minds in the podcasting space, John Lee Dumas.John Lee Dumas

John is one flipping amazing podcaster and holds nothing back when he teaches others what to do.

Best part of all, you can sign up for his FREE webinar to learn a ton about podcasting. This is a great opportunity to see if adding podcasting to your business model is a great fit.

Check it out by clicking here. You have nothing to lose and a ton of great information to gain.

If you've been looking for something to position yourself as a thought leader, podcasting might just be it.

Register now.

Entrepreneur on Fire

JohnLeeDumasEvery so often, someone takes the world by storm. Such is the case with John Lee Dumas. Recognized as a thought leader in the podcast space, John proves that no matter when you start, where you start and how you start, you can leave an incredible legacy.

John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a top ranked podcast named “Best in iTunes 2013”. John interviews today’s most inspiring and successful Entrepreneurs 7-days a week and has been featured in both TIME and Inc. Magazine, and is the founder of Podcasters’ Paradise; a community where Podcasters can create, grow, and monetize their podcast. EntrepreneurOnFire generates over 450,000 unique downloads a month with past guests such as Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, and Guy Kawasaki. Recaps of the 500+ episodes and MUCH more can be found at EOFire.com.

Listen in while John shares how he went from complete unknown to one of the most recognized names in the podcast world.

Click here to listen or go directly to iTunes.

Creating a successful podcast launch

A few weeks ago we launched my new podcast show – Power Up for Profits Podcast!

#3Within one week we hit #3 in two categories. For most people, this is almost unheard of. For those who plan out launches, this is how it should be.

In the first month we had nearly 10,000 downloads. This didn't happen by chance or luck, but rather by design.

My goal is to have an additional 15,000 downloads over the next month, then 20,000, then 25,000 and then…

Rather than trying to hit 25,000 right out of the gate, we started with something that was a stretch but very doable. With each passing month we increase our goal and ultimately our outcome.

Over the years I've launched dozens of information products, group mentoring programs and books. Most have been highly successful.

There are a few reasons for this, with the primary one being that we had a solid plan in place before the launch.

Too many people fail to plan out their launches in a way that is likely to assure success. I've seen too many people create a product in a vacuum (in other words, they never tested the idea before going into full production mode), send out a few emails, not get much of a response and then claim, “This stuff doesn't work.”

I'm here to tell you, this stuff DOES work, but you have to work at it.

To have a successful launch for virtually anything you need a pre-launch, launch and post-launch.

The pre-launch includes generating market reach to those who are likely to be interested in what you have to offer. This needs to include social media activity, increasing your subscriber numbers, blogging in a way that you are “seeding” the reader, building aligned partnerships with those who can help you spread the word and giving yourself enough time to do it right.

With Power Up for Profits Podcast we put over six weeks into the pre-launch phase.

A huge part of our success was having all our ducks in a row before we announced the show. Once the show launched we had to keep the momentum going. We did this by making sure to have an episode every day, Monday through Friday, to get a loyal listenership.

My podcast team has done a considerable amount of outreach, social media marketing and making sure all the details are kept up on.

Consistency has been essential to the show's success. Rather than a haphazard approach, subscribers know they can count on new content virtually every weekday.

On the post launch, people are invited to the podcast website to opt-in for valuable gifts such as my three-part video series on Marketing 101. My job is to keep in touch and create lots of value for those who subscribed to the video series. (That's just one post-launch step)

Over time, this is how you build the know, like and trust factor. When people know, like and trust you they are more likely to go from casual subscribers to raving fans.

What are you doing to create raving fans?

If you have not yet checked out my podcast show click here.

Power Up for Profits Podcast is live and we have another winner!

newkathleengagePower Up for Profits Podcast is live. My team and I have been working on the show for quite some time and it is now ready for you to enjoy hearing from top experts who share what it took to build multiple six, seven and eight figure businesses.

In celebration I'm giving away Amazon.com gift cards, my full Six Figure Product Creation course, signed copies of Power Up for Profits! book, tickets to Power Up for Profits Live! and other juicy gifts.Lots of people will be receiving any one of these gifts and here's all you have to do to be considered.

Go to www.PowerUpforProfitsPodcast.com, click the subscribe to iTunes button, listen to any of the episodes, leave a review and rating (we sure would love a 5 star), send a copy of the published review to kathleengageitunes@gmail.com and you’re entered in.

Here's why I'm doing this. iTunes ranks podcasts by the number of downloads, subscribers, reviews and ratings a show gets. My goal is to make my podcast incredibly visible in order to reach as many listeners as possible.

cindyWe've already given away one super prize to Hector Avellaneda. Our next winner is Cindy Schulson. She wins a $25 Amazon.com gift card.

Way to go Cindy.

The content of the podcast is incredible. I'm interviewing the best of the best in a wide cross-section on industries.

You’ll enjoy the likes of Jason Fladlien, Susan Lassiter Lyons, Rick Raddatz, Nick Unsworth and Denise Wakeman just to name a few of my featured experts.

Each episode is around 20 – 25 minutes. I purposely kept them short so you could access great information in as short a period of time as possible.

Winners will be announced via my blog, ezine and on social media. What a great way to get some nice visibility while enjoying hearing from leading experts. This is your chance to get inside their heads and find out what makes them tick.

So head on over to www.powerupforprofitspodcast.com right away.

Why not share this post so those you know can enjoy the show and be entered into our drawing?

 


And the winner is!

newkathleengageI'm running a contest where anyone who reviews and ranks my new podcast station can win big. www.powerupforprofitspodcast.com

I was going to draw winners on May 15th  – which just happens to be my 60th birthday celebration.

I don't know if it's the fresh Florida air, jet lag from a 12 hour travel day or just feeling like I want to give something away, but today, I am announcing the first winner.

Hector Avellaneda is the winner of my full program  – Fast Track to Online Profits. Whooo hooo. Big cheers for Hector.hector

Hector wins The Fast Track to Online Profits, two tickets to Power Up for Profits Live!, Six Figure List Building, Increase Your Revenues, Position and Expert Status Through the Power of Telesummits and other really great resources.

Check out all he won…www.powerprofitspecial.com

Have you entered the contest? It's easy. All you need to do is go to iTunes, listen to my new podcast show (with my amazing featured experts) rate and review and you are entered to win.

The next winner will receive a $25 Amazon.com gift card. I will announc that winner on Saturday so get your review and ratings done today.  amazon

Full details at www.powerupforprofitspodcast.com

Hector Avellaneda is the winner of my full program  – Fast Track to Online Profits. Whooo hooo. Big cheers for Hector.

The experts I feature on my show are all highly successful entrepreneurs. People like Michele PW, Brian G. Johnson, Susan Lassiter-Lyons, Dr. Daphne Clark-Hudson, Ken McArthur, David Perdew, Jason Fladlien and other luminaries.

If you haven't entered yet, be sure to. But! you must leave a review and rating on iTunes to qualify. www.powerupforprofitspodcast.com.

This is a win/win. Win for you in that you get inside the head's of these amazing men and women. Win for me in that you help get higher rankings for my new show. And… win for my featured experts in that they continue to impact people from around the globe.

How a day filled with Power and Profits.

And be sure to listen to the show to get inside the head's of successful entrepreneurs.

Can you do me a huge favor? Share this post with your buds! Click the share buttons to do so.

 

How important are reviews?

There are tons of ways to grow your business online and one is to get reviews for content you provide.

If you are a content provider on blogs, online radio, article directories or podcasts, the more people comment on your information, the better. The more they share it, the better.

Here’s why… every comment others post the more traction and eyeballs and ears consuming your information.

One of the best ways to get feedback is by providing great content. Another is to tweet about it. Yet another is to simply ask.

Jason Fladlien

Jason Fladlien

Recently, I launched Power Up for Profits Podcast. My guests read like the Who’s Who of business including Susan Lassiter-Lyons, David Perdew, Jason Fladlien, Michele PW, Rick Raddatz, and more.

Rick Raddatz

My team and I are doing a lot to gain visibility for the podcast. Coming out of total obscurity a few days ago, the show is now getting some nice rankings.

But nice doesn’t cut it. Great rankings are what we are after. Why? Because the information from each and every guest is a game changer.

Not only have I announced the show to my thousands of subscribers, we have a social media plan in place and to sweeten the pot, I am holding a contest.

I’m giving away some really great prizes and all someone (that would be you) need do is visit https://itunes.apple.com/us/podcast/powerup-for-profits-podcast/id861317975 and listen to any (or all) of the episodes.

Then you simply leave a rating (we love 5 stars) and a review.

To assure I know you did so, send me an email to kathleengageitunes@gmail.com and you are automatically entered into the contest.

You can win Amazon.com gift cards, some of my very best information products, laser coaching sessions, tickets to Power Up for Profits Live! and other exciting gifts.

Not sure how to leave a ranking on iTunes. This short video shows you how.  Click here to watch a short video explaining the process.

For full details of the contest go to www.powerupforprofitspodcast.com/contest

Together we will Power Up for Profits.

Now comes the ask… would you click the share buttons on this post so others can join in on the contest and enjoy great content from all my experts? I sure would appreciate it as will those you share it with.