Authors… are you using speaking to sell your books?

It's a fact… speaking is one of the best ways for an author to sell books. Not only can you sell books, if you're an author who also consults and coaches, speaking is one of the best ways to fill your client-base.

There is ample opportunity for authors to get on the platform, when you know what to do.

The first thing you need to do is identify the types of groups you need to get in front of. This is directly related to the topic of your book.

If you have a book on parenting, find groups that are specific to parenting. If your book is on team building, there are ample opportunities to speak to associations, corporations, non-profits, and businesses of all sizes.

What about a book on sales? You could speak to groups similar to someone who writes about team-building.

However, it takes more than having the desire to speak. You need to know how to craft your presentation, what materials you need when you are seeking out speaking opportunities and what type of follow up process you need.

Why speaking?

It’s a fact… presenting to your “sweet spot” market is by far the best way to turn prospects into high-paying clients. It’s also the best way to move lots of product quickly. And it’s a lot easier than most people realize… when you know what to do.

Why me?

I’ve been speaking on the platform professionally for nearly 25 years. In that time, I’ve been able to travel, make great money and impact men and women from all walks of life.

Imagine being able to do the same.

Because I saw such a great need for authors, coaches and consultants to know how to get on the platform, I created a full program teaching you exactly how to get lots of speaking opportunities.

It's called Speak, Sell, Profit.

In the time this program has been available, men and woman have found it to be one of the best resources on how to create lots of opportunity.

Yet, all good things must come to an end. I'm actually retiring this program in a few days.

Because of this, I'm offering it for 80% off until December 24, 2017. After that, the program will no longer be available in its current form.

With my program Speak, Sell, Profit here’s just a bit of what you’ll learn…

  • Pre-qualify clients before you ever have a conversation with them, cutting out 80 – 90% of the time you spend trying to qualify people who are NOT a fit for what you have.
  • Make five and six figures from small, intimate groups of potential clients with incredible conversion rates. My two most recent small group gatherings converted at 37.5% and 100% and generated a handsome six figures.
  • Host your own events, so that you never have to depend on a meeting planner giving you permission to speak to your ideal clients.
  • Build a handsome revenue stream right in your own backyard with free presentations that you don’t even sell at. You will learn how to turn “butts in seats” to warm leads to hot prospects to high-end clients, with a proven formula for success I used in a downturn economy.
  • Host large events that are profitable even before you step foot on the platform.
  • Fill your rooms, learn the conversation to secure paying sponsors and have people pay you for the opportunity to speak at your events.
  • Get invited to speak at association meetings that are filled to the brim with potential clients.

There’s just one thing; I’m retiring this product.  As I move into 2018, my focus will be on promoting my memoir through a number of proven methods. Speaking will definitely be one of the best ways.

I will be using the very strategies I teach in this program.

If you’ve been thinking of getting on the platform, this program can show you how. And! You can save 80% off the regular price.

But remember, Speak, Sell, Profit will be taken away for good in 5 days.



Authors: Speaking Is a GREAT Way to Sell Books

Are you an author who uses speaking to gain visibility and sell books? Or a speaker who wants to use books to gain visibility and get more speaking opportunities?

Either way, you’ll be way ahead of the game when you have the right tools and training.

Whether you speak for free or a fee, or you speak to promote your business, book, or message, knowing how to present allows you the opportunity to make a great living. When you know what you’re doing, it’s not difficult to generate six figures.

However, there’s more to giving a good speech than simply being able to open your mouth and talk. You need to craft your presentation in a way that’s engaging, informative and timely.

Common Fear

Although many authors know they would benefit from getting on the platform, fear stops them from moving forward.

Fear of public speaking is very common. It’s rated at the top of the fear scale.

You can either let fear hold you back or take the initiative to work through it. A great way to get to the other side of fear is to hire a presentation coach. One that specializes in stage fright and anxiety.

Another is to join a speakers group to learn from other speakers. Most likely, the very fear you deal with, others have also dealt with. Hearing successful speakers talk about past fears is incredibly helpful. You realize what you’re going through is quite common.

Preparation is yet another way to address the issue of fear. When you’ve put time into the craft of speaking, fear will minimize.

Big Dream

Many authors dream of becoming in-demand keynote speakers as a way to sell books, position their message and grow their business.

To be an in-demand speaker you need to prepare for opportunities.

A few must-haves are:

  • Signature talk
  • Speaker One Sheet
  • Sizzle Reel

Signature talk

A signature talk is simply a talk that is uniquely your own.  Even if someone else has a similar topic, your signature talk and theirs will be unique to each of you.

Speaker One Sheet

Your Speaker Sheet showcases your signature speech and unique aspects about who you are.

Sizzle Reel

A sizzle reel is also known as a demo reel. It’s a 2 -5-minute video that allows meeting planners to get a good idea of your speaking style.

Finding opportunity

In most cases, opportunity is not going to drop in your lap. You must create opportunity. There are a variety of ways to get in front of your market through speaking.

  1. Speak at association meetings.
  2. Partner with other experts to host half-day and full-day workshops.
  3. Host intimate mastermind retreats for up to ten people.
  4. Offer self-staged events that bring in anywhere from 50 – 250 people.
  5. Work with meeting planners who find you paid speaking opportunities.

For more ideas, go to

Take Risks

Without a doubt, experts who stand head and shoulders above others are those who are willing to put themselves out to market in a big way. They take risks. They create opportunity where none seems to exist. They don’t give up.

Not sure where to start? Check out this amazing giveaway my friend and colleague, Ellen Finkelstein, created. She’s brought together leading experts who are all gifting you with some powerful content specific to speaking.

Check it out.

Authors… which of these fears do you have when it comes to speaking?

A member of a Facebook group I belong to posed a question about fears to do with speaking.

Things like fear of forgetting what you were saying, fear of being judged, fear of being misunderstood, fear of failure and fear of success.

The list consisted of well over a dozen fears.  This got me thinking about my nearly 25 year speaking career.

As an expert who speaks as a way to influence, inspire, enroll clients into consulting programs and sell  books and information products, I would be doing myself, and my market, a huge disservice if I let fear hold me back from getting on the platform.

Not so Fast Bucko!

Prior to embracing my desire to become a speaker, fear stopped me from getting on the platform.

My greatest fear was making a fool of myself. Fear of failing on the platform was also ever looming. There were others, but these were the biggest fears. Yet, I made a decision not to let fear hold me back.

Simply making the decision to speak did not miraculously remove all fear. Nope, I had to work through the fear by working at the craft of speaking.

Fast forward to today… Fear of failure and/or success is nonexistent at this point. Maybe it's age… maybe experience… maybe I’ve dealt with these fears, but they simply don’t enter my realm of thinking.

However, being a professional speaker for so many years, I’ve had the opportunity to work through a wide variety of fears.

Plenty of Time For Mistakes

In 25 years, I've had plenty of things go wrong while speaking. Windows breaking, electricity shutting down, people falling asleep, people walking out, a group of drunk tow truck drivers (they were off the clock) booing me and yelling, “Get that woman off the stage,” having the flu so bad I had to leave the room several times throughout the day long workshop and on and on.

I've also had standing ovations, people tell me I've changed their lives, people who enrolled in my private programs because of what they heard while I spoke and I've made incredible money on the platform.

Good Outweighs Bad

The good outweighs the bad. No two ways about it. Especially being able to inspire people. I’m very clear that my purpose while on the platform is to help audience members have a shift in perception, look at their own limiting thoughts, and be inspired to do what they are in this life to do… whatever that may be.

7 Ways to Get Through the Fear of Speaking

1. Determine what you're really afraid of

Often, fear resides more in our imagination than in reality. What are you actually afraid of? Once you are aware of the cause, you can do something about it.

2. Practice

No two ways about it, practice helps to minimize fear. I've talked to inexperienced speakers who say, “I like winging it.” Amateurs wing it. Professionals respect their audience enough to practice. This does not mean you need to memorize your talk, but put effort into making it the best it can be.

Granted, the more years of speaking you have under your belt, the less time you need to put into practice. Yet, practice is a great practice.

3. Join Toastmasters

Toastmasters is an outstanding organization for those who want to sharpen their leadership, speaking, presentation and communication skills. There are groups, called clubs, all over the world. I went to my first Toastmasters meeting in 1993. I got the bug to speak from that point forward. There was no going back.

4. Surround yourself with a peer group of speakers

There's nothing quite like hanging out with people who have similar interests as you. Regardless of what your interest is, finding like-minded people you can surround yourself with can only help you to improve. In addition, when fear shows up, you have people to talk to who will do more than say, “You need to get over it.” They will likely say, “Let's look at what's causing the fear and what you can do to get to the other side of fear.

5. Learn from experts

If you really want to stretch yourself, learn from speakers who are considered experts in speaking. Why? Because it's likely you'll discover the very thing you are going through, they did too. The main difference between the experts and everyone else is this; experts stuck with it… in spite of, or maybe because of, fear.

6. Speak … and then speak some more

The best way to get through the fear of anything is to do it again and again and again. Speaking is no different. The better you get, the less likely you will have the kind of fear that is designed by your EGO to quit. Don't do it. Keep going. Learn and know this; there are those who need to hear your message.

7. Accept you will never meet everyone's approval

This one is HUGE! Some people erroneously believe that if they just try hard enough, everyone will approve of what they say, their speaking style and their philosophy. I'm here to tell you, you will meet with those who want nothing to do with hearing you and those who will travel long distances to hear your talk. If you are true to who you are, you will likely create a community of people who really appreciate what you do.

Fear is Ready to Rear Its Ugly Head

In 2018, I'll be traveling around to promote my memoir. If I were to say I have no fear about this, I would be lying. My book is a big reveal of many things that will surprise, amuse, shock, and inspire readers and audience members.

Yet, the main message of my book is this; no matter where you’ve been, you don’t have to stay there. No matter what has stopped you, you can change your life for the better.

I long ago learned, I can play it safe and not do things I'm afraid of, thus never knowing what my full potential is.

Or… I can deal with the fear head-on and be amazed at what is possible in one person’s lifetime.

The choice is mine. The choice is yours.

What will you choose?

Ready to have amazingly profitable events and sell lots of books? Click here to get my FREE program you will have SIX of the most Cheat Sheets and Checklists you need to make your speaking as profitable as possible.


Why Authors Should Speak on the Platform

Years before I published my first book and began making money from writing, I made my living as a professional speaker. Simply put, I got paid to speak.

Early on in my business, speaking was my primary revenue stream.

When I began my speaking career, I had no idea there was more than one way to make money as a speaker. That is, not until I was contracted by a seminar company.

It was a great four year run. I traveled and spoke all over the United States, in many locations in Canada as well as England. Other than being able to speak to thousands upon thousands of mostly women,  I learned an incredible skill; selling products from the platform.

Not only was I required to be an outstanding speaker, it was imperative to generate revenues for the company by selling books and tapes at each speaking engagement. To not be able to do both meant the gig was up.

Developing the skill of selling products from the platform (aka back of the room sales) was a huge benefit in times ahead.

When it All Began

Long before there was Twitter, Facebook, LinkedIn, YouTube and the now nostalgic voice that we eagerly awaited to hear, “You’ve got mail,”  I began my career as a speaker.

The year was 1994. I had just left my corporate job with GTE Health Systems. Being very new to the industry of speaking, I was convinced all I needed to do was have the desire to speak and the rest would take care of itself. I soon learned otherwise.

Back in the day, the only way to get speaking gigs was to literally pound the pavement. That's how I secured the four year speaking gig. I did what I needed to do to be invited to audition for the company.

I had to send them a demo tape and fly out to Kansas to showcase my talent.

The contract definitely gave me financial security, but when it came time to go out on my own, I was about to learn some very important lessons.

Rough Times Ahead

Competition back 20 plus years ago was a lot less than it is today, but finding opportunities took a lot of effort… for a newbie.

In the day, there were fewer people who called themselves speakers.

If you wanted to showcase your talent there were plenty of associations willing to let you present at their monthly meetings. Whether it be your local chamber, the local chapter of a women’s association or large companies in town that brought in experts on Fridays to present during the lunch hour, there was ample opportunity to get in front of an audience.

The challenge was finding the best groups to speak to for one's expertise.

Secret Sauce is No Longer a Secret

Fast forward to today and the playing field is a lot different. The “secret sauce” of showcasing your talent by offering to speak for free is no longer such a secret. Where you used to be one of a handful of experts who spoke on a particular topic, today there are dozens,  if not hundreds, even thousands, of experts standing in line waiting for someone to say, “Sure, we would love to have you present on XYZ topic.”

Teleseminars Hit the Radar

At one point, many seasoned speakers realized they could actually reach more people and make a ton of money by offering teleseminars.  It was around 2005 when I realized this was a literal cash cow. I could make tens of thousands of dollars by getting on the phone, teaching a topic and making an offer on the back-end.

Best of all, I could do it in my pajamas because my audience would not see me with the platform of teleseminars.

Then came webinars. Those of us who were willing to muddle through the limited technology available back then could not only be heard, we could put up a slick slide presentation and add another element to our speaking.

Novelties Wear Off

Initially, online methods to reach our market were as much of a novelty as were the in-person showcase presentations, but it didn’t take long before lots of experts got wind of how big a market they could reach and how truly profitable this could be.

That was the great news. The bad news was this; people who called themselves experts, but really weren’t, got on the bandwagon. The market got really crowded and the quality of information went downhill.

Lots of newbies heard, “All you need to do is showcase an area of expertise by getting in front of your audience to make easy money.”

They came on board and quickly gave up because it wasn’t as easy as they had been led to believe. Even bona-fide experts became disillusioned and gave up way too soon because they realized they didn’t have it all figured out.

They would compare themselves with those of us who had been around for a decade or two (or three or four) and wonder why it wasn’t as easy as they had been led to believe.

Here’s a few reasons:

  1. They expect to hang their shingle and hoards of people will flock to listen to them regardless of how little effort they put into honing their craft.
  2. They haven't clearly honed an area of expertise that others identify them with. They jump from topic to topic never giving one thing a chance to grow.
  3. They are crappy presenters. This one speaks for itself.
  4. They put very little effort into gaining visibility and recognition. They are minimally known to the very people who can make the decision to bring them in for a speaking engagement or those who willing to put an hour aside to listen to them on a webinar or teleseminar.
  5. They give up before they give the process of building name recognition a chance to work.
  6. They fail to differentiate themselves by writing a book (or books).
  7. They have no way to generate revenue on the back-end with products and services. They truly believe they will make money solely from speaking.

There are plenty more, but these are some of the primary reasons experts who want to speak will fail.

Sadly, there are plenty of people out there who claim you can make great money speaking with very little effort. Any level of success takes effort. Anyone who tells you otherwise is wrong, incredibly wrong.

Visibility is a Must

You MUST put effort into what you’re doing AND  gain name recognition for opportunity to come knocking.

One of the best ways to do this is by creating the environment to showcase your skill, expertise and knowledge in front of those who give a darn about you and your message.

You MUST take control of the opportunities in front of you. A great way to do this is by hosting what are called self-staged events.

As someone who has not only survived, but thrived, in the ups and downs of the economy, shifts in how business is grown, technology creating incredible opportunity and competition, I long ago figured out what a golden opportunity this can be.

Truth be told, if I can figure it out, so can you. Like anyone who is extremely visible to my market, I started right where other highly visible experts did… a complete unknown.

Has the visibility come without effort? Not at all. Nearly 25 years into my business, I still do something every single day to reach my market.

Visibility Can Be Yours

Visibility is available to anyone willing to put the effort into the process. The age old question remains, “Where do I start?”

To make things really easy, I’ve put together a special report that walks you through the exact process of how to create your own cost effective events so you never have to worry about whether or not there is competition, what’s happening in the economy, what changes occur online, or any other factor that dissuades those not committed to using speaking to position their expertise.

It’s called, The Step-by-Step Guide of How I Make Over $100,000 a Year with FREE Presentations. It’s yours for the taking. Go to   This report is perfect for speakers, authors and consultants.

One of the reasons I make money on the platform, regardless of the economic temperature, is due to having products, including books, to sell. You don't need lots of products to make a great living. Actually, a book, or several books, could get you on track for some outstanding revenues. You can also use books as a negotiation tool with meeting planners.

If you're book has done well on Amazon, all the better.

And the next time you tell yourself the stories that prevent you from growing your business with speaking, read through the report to once again realize how really simple it can be….when your willing to do the work and stay in the game.


Get More Speaking Gigs … Sell More Books

In order to make money with your books, you have to sell them. No sales, no money. Simple.

You increase your chances of selling when you know how to market your books. For years, I’ve posted articles on my blog, trade journals, other people's blogs and article directories about how to market books.

I’ve also posted articles on how to sell books, but nowhere near as many as marketing. Yet, selling is key to your success as an author.

The most obvious place to sell your books is on Amazon. As the largest book seller in the world, Amazon is a must do… for most authors.

Even better is hitting #1 on Amazon. That means you're selling lots of books.

Other places to sell your books are the various online books stores, your website and blog and by posting information about your books on social media.

These online locations are great, but the selling is usually passive.

What about physical locations like bookstores? Then there are workshops, seminars and keynotes.

This Woman is Rocking It

Just today, a client told me she recently did two talks where she sold books to 80% of those in attendance. This conversion rate is incredibly impressive. 80%!!!!!!

Since her book being released, Joan Lubar has presented several times and each time, a very high percentage of attendees buy her book. Some buy more than one copy.

Rock & Roll at Any Age is fast becoming a favorite of those who attend her presentations as well as those who buy it from Amazon.

Create Your Own Rock & Roll Story

If you want to increase your book sales, live presentations are a great way to go. Not only can you make money from the books, you also open up opportunities to enroll people in your coaching programs, hire you to consult or bring you in to their organization to offer a presentation.

When I first dreamed of being a speaker who could sell my books and information products to audiences, I wasn’t quite sure where to find these opportunities.

What I discovered is, the more you speak, the more you speak. The more you speak, the more opportunity to sell books.

Where to Find Opportunities

First, don’t assume you need to get paid to speak. In many cases you can make more from speaking for free and then selling your books after your presentation.

Here are a few ideas of where to find opportunities.

  1. Friends, family and colleagues are a great resource for speaking opportunities.
  2. Chamber of Commerces in your local market
  3. Other speakers who have spoken to groups that have a policy to only have a speaker present one time.
  4. Service clubs
  5. Nonprofits
  6. SCORE – Service Corps of Retired Executives
  7. SBA – Small Business Association

This is a partial list of where to seek out opportunities.

Negotiate being able to sell books when you present … exthat you want to make your books available for purchase. Don’t assume they will let you do so unless you negotiate this from the start.

You have to be proactive in your approach to getting on the platform. Often, it can take weeks, ever months, to get a speaking gig. Even if the gig is a no pay situation.

Start today to look for opportunities. Do something every day. When you do, you WILL sell more books and open up more opportunity.

6 Steps to More Speaking Gigs and Sales from the Stage

To learn more access 6 Steps to More Speaking Gigs & More Sales From the Stage Cheat Sheets and Checklists.

This is what your find in this FREE resource.

  1. Get more word-Of-mouth referrals with an Advocates List.
  2. Your audience will be swearing you're reading their minds when you use this done-for-you Pre-Event Questionaire.
  3. Transform your audience into buyers with this Order Form Template.
  4. State your speaking fees with confidence when you use this Fee Schedule Template.
  5. Improve every presentation and obtain leads for future speaking engagements with this handy Evaluation Form.
  6. Feel at ease when you present and engage your audience better with these Room Setup Arrangements.

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You Can’t Please Everyone… So Why Are You Trying So Hard To Do So?

Whether you’re an author, speaker, consultant or entrepreneur, if you’re at all visible online, you open yourself up to criticism, unsolicited feedback and sometimes, weirdos. I wish I could say the negative and weirdo stuff will never happen to you, but it does.

I don’t know if was mercury in retrograde, the way the wind was blowing or due to sending out more updates than usual, but a few days ago I received several messages from people on my subscriber list.

Before I share what their  messages were about, let me set the stage for why I sent so many emails in a short period of time.

Challenges Work

Recently, I joined The Ultimate Blog Challenge – a 30-day writing challenge – hosted by Paul Taubman and Danni Ackerman. I joined to be a part of a community of people who all want to write and distribute lots of great content online via their blogs.

Check it out at

What I like most about the challenge is the community involvement and the support from Paul and Danni.

Within days of starting the challenge, I noticed an increase in blog traffic, I generated revenues as a direct result of the posts and increased my readership because of blogging daily.

To get the most traction for my efforts, I've made sure to post the permalink to the posts on various social media channels and, as mentioned, I sent update emails to my subscribers.

Feedback Abounds

I’ve been pleasantly surprised with the number of positive private messages I’ve received from several of my email subscribers about my increased posting. Yet, I’ve also received messages from a few readers not so pleased with my update messages.

Feedback has been everything from, “Oh my gosh! I'm loving getting the daily updates. The content is so useful.” to “You are sending too many updates. Please only send me messages once a week.” to “I can't believe you would actually have a pop up box on your blog. You're better than that. It's like you're begging for business. Tone it down sista!”

I read and respond to the good and bad.  I do consider if what the person is saying is valid enough to make any changes in the way I do things. More times than not, a change is not in order.

What I found interesting is this; within an hour of getting the message about pop up boxes, I read posts on a few blogs I am a huge fan of. All are blogs that have a huge following, are written by industry experts and have great content. All also have pop up boxes.

Some are in the internet marketing space. Some, health and fitness. Others, the book marketing space.

Ironically, I was not at all bothered by the pop up boxes, nor did I feel like the blog owner was begging for business. Nor would I ever think to ask them to tone it down.

I smiled as I saw the boxes appear. I'm sure they get similar conflicting messages from their subscribers.

Avoid Changing Who You are Based on Someone Else's Opinions

I also found the comment, “Tone it down sista!” interesting. From childhood, many of us have had people tell us to get in line, behave, don’t rock the boat, tone it down. There comes a day we realize “not toning it down” is what make us who we are.

Many of the most successful people in the world, in a variety of fields, are the ones who refused to tone it down. And likely, they were told to do so many, many times.

But I digress… the fact is, pop up boxes work. Sure, not everyone likes them, but no matter what you do, you won’t please everyone. It’s impossible to think you can. Yet, some people do try to please everyone. They make changes to their business model, online marketing or content development based on feedback from one or two people.

My goal is to ALWAYS create massive value for my community. In this, I know I cannot please everyone.

If you are going to be visible online, as a speaker or as an author, you better have broad shoulders, not take things personally and avoid basing your choices on one or two comments.

Sure, if you get lots of negative messages in a short period of time, it’s well worth considering a change.  But for the most part, you need to avoid a knee jerk reaction to negative comments. By the same token, don’t assume one good comment means you are on track.

All of this is a process. It’s about testing, adjusting, analyzing and making changes that are in the best interest of your community.

Amazon Opens Us Up to a Lot of Feedback

One place feedback is open for public scrutiny is on Amazon. Book reviews are visible for all to see.

Recently, I published an eBook – Blog Book Tours. The book received a few reviews. Two were very positive and one was a 1 Star by someone who didn’t even read the book. They rated the book at a one due to a typo in the description and the Look Inside Feature.

I immediately fixed the typo in the description, but have yet to fix the one inside. I had to look at the amount of time I wanted to put into the fix of a 99-cent eBook. Not that I like having a mistake in the book, but it's about ROI. The world is not going to fall apart due to one typo in the Look Inside Feature of the book.

What I learned years ago is to take criticism as it is given. Is it constructive or is it simply someone blowing smoke?

Here’s what to do when you get feedback…

Don’t Take It Personally

Everyone has received feedback. How someone feels about your book, info product, presentation, consulting style may have nothing to do with you being inferior or the person not liking you. It’s a chance to look at your part in something and if it makes sense, make a change just like I did with the typo in my Amazon Kindle Book description. The person gave me valid feedback and I took appropriate action.

Consider the Source

Is the feedback coming from a reliable source? Are they someone whose opinion you respect? Do they know the full story?

Look at it From the Other Person’s Perspective

I like to ask myself the question, “I wonder what their positive intention is in giving me this feedback?” Often, someone is trying to help when they give feedback. Yet, their feedback may be based on outdated information. For example, when I chose to let go of wearing business suits, I had a few older relatives who said, “It’s not professional to not wear business suits.” These were people in their 80’s who, in their day, you had to wear a suit to be considered professional. The intention was sincere, the timing outdated.

Respond Without Being Defensive or Snarky

Whenever we get feedback that is way off in left field, wrong or just plain strange, the temptation is to become defensive or respond in a very snarky way. Resist the temptation. As mentioned previously, consider the source. Are they someone who is critical of most people? In the case of a reviewer on Amazon, are most of their reviews low? If so, it may just be their personality. If not, be willing to consider the feedback as valid.

Consider the Long-Term

Comments made online are often permanent. Before doing anything, consider that what you put online lasts virtually forever. Rather than immediately responding to criticism, think in terms of how you will feel if you see your response a week, month or year down the road. Not only how you will respond, but how will others think of you based on what they find you posted at any point in time.

The bottom-line is this, feedback helps us improve, when it’s worth listening to. As you gain more visibility, you do open yourself up to increased feedback. Some good and some not so good.

Keep an open mind, consider the source, and determine if a change is in order.

However, don’t let one person’s opinion of you stop you from being who you are. Play full out, be who you are and do what you are here to do…make a difference.

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Are you a speaker who writes or a writer who speaks?

When I began my career as a professional speaker, I had a few choices of who to take advice from; those at the same level as me, totally green. Or the more seasoned, successful speakers.

The same occurred when I began writing books. I could listen to the newer writers who had not had success selling their books, or listen to those who did.

I thought of myself as a speaker long before a writer.

Who to Listen To

Initially, I didn’t know who to listen to in the speaking industry… I was “that” new. I did meet some relatively successful speakers who offered great advice. But the day I met a very successful speaker who said, “I’m an engineer who speaks” my perspective shifted.

Not only did she make a great living speaking, she also had several books and information products to her name.

While Kathy was securing huge contracts, there were others who said, “I’m a motivational speaker,” but had no substance, beyond fluff, to their message. Most of these men and women were struggling to get booked to speak.

I gravitated to this tall, very well-dressed woman in her late thirties. I was impressed with how much she knew and didn’t shy away from answering questions for those who wanted to learn from her. She loved talking about the business of speaking.

Food for Thought

It was a beautiful fall day when Kathy and I sat in a quaint restaurant on the outskirts of Salt Lake City. Grateful for the time I had alone with her to ask anything I wanted, Kathy made me feel like I was destined for great things in the speaking industry.

“Kathleen, you’re very talented, but you have to have something of substance to speak about. You’ll get much further in this business if you’re an expert who speaks rather than someone who simply motivates. If you bill yourself as a motivational speaker, you’ll be one among many. Why not lead with being a marketing expert and use this as your opportunity to motivate?”

This made sense. Having recently left my marketing communications position with GTE Health Systems, I had done well for myself with the company; employee of the year, recognition from the CEO and positioned to move up the ranks.

Prior to that I was in broadcast media. Before that my work involved a lot of marketing, special events and tradeshow experience.  I definitely had the experience.

Kathy was highly respected, not only the Salt Lake speaking community, but equally as respected on a national, even international, level. She often took new speakers under her wing to show them how to find their own wings.

With incredible passion, she was willing to spend hours and hours sharing insights about her experience as one of the most successful speakers in the Utah Chapter of National Speakers Association (NSA). Likely, her success was more than 99% of members of NSA, regardless of the chapter.

She said, “It’s better to be an expert who speaks than bill yourself simply as a speaker.” I took her words to heart. Nearly 25 years since sitting across the table from my mentor, I am still in the game of professional speaking.

I Would Rather Thrive

While I not only survived, but thrived, through the ups and downs of the economy, I’ve watched plenty of people come and go in the industry. Most left speaking because they couldn’t make enough money.

I’ve seen this happen with writers. For the purpose of this post, I’m referring to nonfiction writers. Those who write about business, self-help and spiritual topics, health and nutrition, finances and relationships.

Many had the dream of supporting themselves solely with their writing. Yet, like their counterparts in the speaking industry, they struggled.

The Struggle is Real

Have you ever wondered why so many authors and speakers struggle to make a decent living? If you’ve never given it any thought, I’m here to tell you, a great many authors will never make a living with their writing.

Then there are the speakers who get out of the business of speaking because they haven’t booked enough consistent business.

Here’s why…

Most authors view themselves as writers… that’s it… end of story.

Therein resides the reason a high number of authors never make much money. According to many authorities, most books will never make more than $100 in the lifetime of the book.

The sad plight of the author; giving up on their dream.

Then there are speakers who struggle finding enough gigs to barely scrape by. Many would-be successful speakers give up on their dream of supporting themselves within a year or two because they are not making enough to live on.

Early on in my career as a professional speaker I heard a few seasoned speakers jokingly say, “Every time I step off the platform, I’m fired.  I have to hunt for the next job.” Granted, it was a joke, but as my mother said more times than I can count, “Many a truth in jest.”

Kathy never said this. She had various ways to generate revenues which gave her quite an edge in her business.

The sad plight of the speaker; giving up on their dream.

A Shift in Perception

It doesn’t have to be this way. A simple shift in how speakers and authors view themselves and how they generate revenue could dramatically change their financial situation.

So much in fact, one could become a Six Figure Speaker.   

Kathy also recommended I  write books and create information products. I noticed all the highly successful speakers subscribed to this way of thinking.

Back in the 90’s products were physical merchandise. They were classified more as multimedia programs than info products. Today, products can be delivered electronically, which allows for an incredibly high profit margin.

It took more to publish books back then, even as a self-published author. We didn’t have the resources for print on demand that we have today. It was much costlier to get books to printed 25 years ago than it is today.

The product recommendation was some of the best advice I received in my career. You see, no matter what the economy and no matter who is hiring me as a speaker, I never have to worry if people will buy my products or pay me to speak

As a speaker who writes and a writer who speaks, even if no one is hiring, like during the downturn of the economy after 9/11, I can create self-staged events, either charge, or not, and make my products and books available to those in attendance. I can also offer private consulting and coaching packages to those in attendance.

I’ve had occasion to generate six figures from self-staged events that were cost free to attend. In essence, I was showcasing my knowledge. When I filled the room through effective marketing, gave a “knock their socks off” presentation and made an offer that fit the audience, people were willing to buy the offer.

Granted, I didn’t start out making six figures from self-staged events. Early on, I might make a few hundred, then a few thousand, dollars. The more I presented, the better my talks and the better my products and books, the more money I had the opportunity to make.

I could also speak at countless locations locally and nationally.

  • Association meetings
  • Brown bag lunches
  • Trade shows
  • Conferences

Often a speaker is given the opportunity to present, make an offer and give up to 50% to the meeting planner. If you know how to close on the platform, this can be an incredible win/win/win.

Win for you. Win for the meeting planner. Win for the audience.

Imagine having the opportunity to present to a roomful of your ideal clients. Just imagine. Not only can you make money from what you make that day, there is long-term opportunity for consulting, coaching and bulk book and product sales.

I’ve heard some experts say, “I would never give 50% to present. They can pay me.” Again, if the economy is in the dumps and there are very few opportunities, having a built-in audience, where all you need do is show up, present and make an offer, why wouldn’t you?

Online Opportunities

In person is not the only platform to host self-staged events. Webinars and teleseminars are another way to sell from the platform.

Years ago, when I tapped into the power of teleseminars, I immediately began making thousands of dollars from free online events.

What’s in a Name

Personally, I could care less how you define me, a writer who speaks or a speaker who writes. In reality, I’m a content creator and content marketer. Plain and simple. If I worry about labels, I block my opportunities.

If you want to expand your impact, increase your revenues and influence more, consider the fact that you may be both a speaker and a writer. Taking on this belief could very well improve your revenue stream in leaps and bounds. Why? Because it allows for multiple streams of revenue.

When you have various ways of generating revenue, you minimize the stress that comes with running a business.

As an author, it helps to get your books noticed. The more your books gain visibility, the more opportunities, such as speaking, you experience.

One way to do that is to get great traction on Amazon.

Want to learn some great ways to market your books while getting them high on the charts of the world’s largest book seller? Get my FREE report – Hit #1 on Amazon at for power packed book marketing strategies virtually any expert who writes can apply.

Be sure to join The Power Up for Profits Facebook Group. Simply click the image below.


12 Things a Speaker Can’t Afford to be Without

12 Things a Speaker Can't Afford to be Without by Jackie Lapin

One of the most effective ways to attract new clients, sell more books or change lives is to embark on a public speaking campaign. This doesn’t yet need to be delivering high level professional keynotes in front of thousands of people. It can be a consistent outreach at local venues that welcome your wisdom and inspiration. You can also take advantage of a travel schedule, by marrying business trips or family visitations to speaking engagements in cities where you are already slated to be.

Consider some of these types of venues: women’s organizations, spiritual living centers, churches, fraternal organizations, monthly business gatherings, chamber of commerce meetings, recovery centers, conferences and conventions, bookstores, lifestyle expos, health and wellness centers, universities and colleges, etc.

But to do this you should be well prepared in advance. You want to present yourself as accomplished, an expert in your field, and a respected presenter. To convince bookers to take a chance on you, you need to make them feel confident that you can be a benefit to their audience—and you won’t embarrass the booker on stage!

If you are embarking on a speaking campaign, you there are 12 things you cannot afford to be without. Make sure you’ve got these nailed down!

You need to have:

1. A Great Benefit-Driven Speaker One-Sheet

The one marketing tool that every speaker needs is a One-Sheet. This single page document (printed onone glossy paper if used as a handout), should contain all the information to impress the booker about your skills as a presenter, the value of your content, why they should book you, your expertise and what other people have said about you or your presentation. Most importantly, it should speak to how it will benefit the audience…What’s In It for THEM! Your expertise isn’t enough. Your great presentation skills aren’t enough. You need to give them a reason on how the audience will grow, change, learn and get motivated. What’s the benefit and expected outcome!

2.  A Compelling Contemporary Website

The first thing a booker will do is review your website. If you have a 10-year-old website, or one with old links and old blogs, you are doing yourself more harm than good. Make sure you have a contemporary website—one that is horizontal in nature with big photographs, video if possible and minimal words on the home page. The colors must also reflect today’s trends (orange and yellow together, for instance, is straight from the late 1960s) Your logo, if you are using one, should be crisp and simple. The site must speak to today’s values, client needs and user accessibility—with very easy navigation and little clutter.

3. Current Photos

Integrity in presenting yourself is key, so if you are using a 10-year-old photo to make yourself look younger, there is a disconnect in honesty between you and the person who books you or between you and the audience. You’ve already shot yourself in the foot if you show up looking very different. So let go of your fear of rejection at how you look today, put on your best face and go get new photos taken!

4. Video

The most effective way to convince people you are worth booking is to show them how great you are in front of an audience! Arrange for someone to video your next presentation, edit it down to the best 10 minutes and post this on your website or any speaker presentation site on which you may have posted your profile (eSpeakers, Women Speaker’s Association,, etc.

5. One Compelling Presentation that Moves People Emotionally and Drives Them To Take Action

People who are gripped by emotion are more likely to engage with you. First they are moved with your story, then they are moved by how you make them feel about themselves. If they feel a great need or void — and you state clearly how you can help fill that need, you’ve got them! So plot your presentation carefully to touch on the emotional high points. And offer them a clear path for redemption or salvation.

6. A Total of 3 Presentations Adaptable for Different Audiences, Including a 90-Minute to 3-Hour Introductory Workshop

Not every presentation is right for all audiences…for example a more spiritual presentation may turn off a business-driven audience. So be prepared to have different presentations for different audiences. Give the booker a choice and show your versatility. Also have a 90-minute to 3-hour version that can be presented as a workshop. This provides revenue for you and often times a revenue-split for the venue.

But it also gives people a way to engage with you more deeply. Your initial presentation can actually act as an enrollment introduction for your workshop.

7. Testimonials

Want to convince a booker you are worth presenting to his/her audience? Show what other people have said about having you on their stages or how audience members have responded. Gather and present testimonials!

8. A Way for People to Engage with You After the Presentation

If you are presenting on a stage, you are remiss if you don’t present them a way to stay further engaged with you. This could be by giving away something free or conducting an on-site a raffle, buying a book, signing up for your newsletter or a free opt-in gift, offering them an opportunity to enroll in your next workshop, coaching program, mastermind, telesummit, private consultation, etc. You have a captive audience. Make sure to find a way to keep them in your community. Before you get on stage have a plan for engagement!

9. A Convenient Way to Sell in the Back of the Room

When you complete your presentation, it is likely many people will rush up to you with questions, conversations, and demands for your attention. How do you manage to sell your books and products when your attention is distracted? Fortunately new technology has given you a simple answer. Your smartphone or digital device has become the modern day cash register. The Square, Paypal and others have developed an easy way to take credit card purchases with a swipe and a signature. So preload the prices (including any taxes) of your merchandise or your merchandise bundles (more than one product you often sell together), and then show either an assistant/friend or someone predesignated by the venue how to use this simple system while you are otherwise occupied. By preloading the merchandise pricing, it takes the guesswork and mistakes out of the picture. But don’t forget to bring a cash box, with change and smaller bills as some people still do transactions the old-fashioned way!

10. Confidence

10k 2Even if you don’t feel fully confident, “act as if” while on stage. Confidence makes people feel they are in good hands. But the way to get confident is to practice! Know your stuff.

You shouldn’t be presenting from rote, but you should know where you are headed. Work from a general outline in your mind. Do it enough times and it becomes easier and easier. By the time I did 50 radio interviews for my last book, I honed my presentation so effectively that my next in-person speaking engagement was a breeze! I was able to focus on connecting to my audience because the content just flowed …  as I had done it dozens of times before.

11. Honest Self-Evaluation to Determine if More Training is Needed

Be honest with yourself. Could your delivery or your presentation use some improvement? If so, then there are wonderful speaker trainers available to you. A good place to begin is the resource page at Conscious and Transformational Speakers: . You’ll find speaker trainers who cover the full spectrum of speaking –from presentation skills to the business side and those that specialize in specific areas (storytelling, humor, enrolling people from the stage without being “salezy” ), etc.

12. The Time to Find Your Tribe: To get booked, you have to spend time engaged in the process of finding the right venues, connecting with bookers, providing your materials and then locking down the details. If you don’t have a speaker’s bureau or an assistant to book you, it’s all on you! However, if you have a message of personal, global or prosperity transformation, I might just have a shortcut for you! It’s called SpeakerTunity™ and it’s the twice-a- month speaker leads tip sheet. We’ve got direct contacts for venues, organizations and events that welcome awakened, enlightened transformational leaders! Visit com for the details!  Save time, money, energy and research by letting us provide these contacts directly to your desk!

jackieJackie Lapin is the founder of SpeakerTunity™, The Transformational Speaker Leads Tip Sheet, which delivers direct contacts for speaking engagements to subscribers—saving time, money, energy and research! Jackie is known as the Transformational List Diva, for the array of resources she provides to authors, speakers and transformational messengers.



Three things experts MUST do to give a great presentation

As an expert, one of your greatest opportunities to build your market reach and client base is to get on the platform and give a “knock their socks off” presentation.

If you’re an entrepreneur, there are very few strategies that compare to getting on the platform in order to build your credibility, visibility, market reach, client base and revenues.

As an “expert” your job is to give the best presentation you possibly can. The long-term benefits of using speaking to build your business are beyond compare.

Three “must-do’s” for HOT presentations are:

  • Know your audience
  • Tell stories
  • Give it your all

Know your audience
It’s all very fine to be a good, or even great, speaker, but even great speakers need to know who’s in their audience. The more you know who your audience is the more you can customize your presentation to their needs.

Knowing your audience requires time upfront. There are a number of ways to become familiar with your audience including a pre-event questionnaire, one on one conversations with a cross-section of the audience and studying the website of the group you are presenting to.

By taking time upfront to know your audience, it’s a sure bet you will stand head and shoulders above other speakers.

Tell stories
Facts and figures may be a huge part of your message, but stories make your points memorable. People love stories. If you’re not a good storyteller, put effort into learning how. The ability to be a storyteller will take you from an average speaker to a memorable speaker.

Keep your stories short and make a point with your story. Avoid starting your story with, “I’m going to tell you a story.” Simply go into your story.

Give it your all
When people give you their time by sitting in your audience,  your job is to give 100% to the experience. To not do so is doing your audience a disservice.

  • Make your audience feel as though they are the most important people around.
  • Have fun.  When you have fun your audience will to.
  • Stay excited throughout. This doesn’t mean you have to jump around and bounce off the walls. It simply means be fully present throughout the presentation.

Regardless of what industry you’re in, if you want to be viewed as the go-to expert, presentations are, by far, the best way to do so. They are also the best way to sell books, information products and enroll clients into your high-end services.

Learn how to get on the platform to Power Up Your Sales with my most recent Kindle Book – Power Up Your Sales; Generate Leads for High-End Sales Through Public Speaking.

Right now you can get it as my gift to you by CLICKING HERE

Disclaimer – Power Up Your Sales is currently available at no cost on Kindle. CLICK HERE.

Turn your business (and speaking) around

It’s amazing when you cross your own invisible line from, “Ugh! I have to do this,” to “Wow! I get to do this!”

Such is the case with running. Never, in my wildest dreams, did I think I would enjoy, let alone love, running. But I do. A LOT! So much in fact, I regularly participate in local 5k, 10k, 15k and 10 mile runs. The short races are in preparation for a full marathon I’m taking part in!

Mind you, I’m not the fastest runner around. Truth be told, I don’t strive to be. However, I do strive to be the best I can be… for me.

Running has resulted in many incredible benefits for me.

  • Clarity of mind
  • Increased energy
  • Ability to focus for long periods of time
  • Positive mindset
  • Lower blood pressure
  • Lower risk of stroke, diabetes, heart disease and cancer
  • Stronger heart
  • Weight management (I’ve dropped 40 pounds of unhealthy weight in the last year)
  • Improved work performance

Mind you, I didn’t set out to be a runner. It certainly wasn’t a lifelong goal. My actual goal was to live with as much gusto as possible and break the stereotype of being a woman in my sixties. At nearly 62 years of age I daresay, I’m shattering many stereotypes.marathonone

One of the greatest benefits is the spillover into my business. I’m more efficient than ever and I definitely get more done in a shorter period of time. This allows for more time enjoying things outside of my business.

“Actions speak louder than words,” is something most of us have been taught since childhood. I believe this is truer than most people realize.

As I’ve stayed the course with my exercise routine, many of my clients have watched my progress and made their own commitments to some type of exercise and movement. Each is doing something they enjoy.

One client is doing daily rebound bouncing on a mini trampoline. Another has begun daily walks. Yet another is back at the gym enjoying resistance training. Another has recommitted to ballroom dancing.

All are feeling better about themselves and the “must do’s” in their businesses. The results for some are nothing short of amazing.

Most of my clients realize a big part of building their business is to speak on the platform to reach more of their market in a shorter period of time.

“I know this is something I should be doing, but I’m not feeling my best. I want to drop thirty pounds first,” lamented one client.

Realizing he was holding himself back by holding onto this excuse, my client decided to do something about it.

Recently he spoke to a crowd of over 100 entrepreneurs.

“Wow! I loved it. I want to do this more often,” he told me on a recent coaching call.

The fact is, how we feel about ourselves has a direct impact on our business. If we feel good, we tend to do more that’s good for our bottom line. We are willing to be more vulnerable in situations such as getting on the platform.

We also tend to have a better mindset. When all is said and done, it’s our mindset that either moves us forward or stops us in our tracks.

Looking to shift your mindset in order to get on the platform? Check out Power Up Your Sales; Generate High End Leads through Public Speaking Click here.