7 words banned in CDC reports may be the straw that broke the camel’s back

WE ARE THEM

With the recent pen stroke prohibiting officials at the nation’s top public health agency from using a list of seven words or phrases — including “fetus” and “transgender” — in official documents being prepared for next year’s budget, this may be the very thing that will get people to stop talking about “ain't it a shame” and actually getting involved.

Every day we are watching actions that, in and of themselves, may seem small, but you add them up and it's turning into an avalanche of changes that may be irreversible.

https://www.washingtonpost.com/…/f503837a-e1cf-11e7-89e8-ed…

What Can Be Done?

The question I have is, “What can we do?” I mean this sincerely. We can't just watch, day by day, things stripped away with a stroke of his pen.

The challenge in all of this is to step back and sincerely ask, “How does this impact me? Not just today, but tomorrow and beyond?”

Yet, many people are digging their heels in without looking beyond their religion or political party.

They Came for Me

It reminds me of the poem by Martin Niemöller (1892–1984). Niemöller was a prominent Protestant pastor who emerged as an outspoken public foe of Adolf Hitler and spent the last seven years of Nazi rule in concentration camps.

Niemöller is perhaps best remembered for the quotation:

First they came for the Socialists, and I did not speak out—
Because I was not a Socialist.

Then they came for the Trade Unionists, and I did not speak out—
Because I was not a Trade Unionist.

Then they came for the Jews, and I did not speak out—
Because I was not a Jew.

Then they came for me—and there was no one left to speak for me.

It Doesn't Matter to Me

Recently, I've read comments on Twitter and Facebook such as, “I don't care about the outcome in Alabama, I don't live there.” or “I don't care about Net Neutrality because I can give up the internet.” or “I don't care about the shootings in the malls because I don't go to malls.”

Just because we think something doesn't directly impact us, some day it may.

And, this is not about attacking anyone. There are those who want people to attack each other without considering what this actually does.  When we attack through words or actions, we are not being rational.

When we are not rational, it's difficult to move forward. It's like being stuck in time.

It's time to be very rational and determine what the best steps moving forward are.

It's not Them vs Us

It's gotten to the point this is not a republican or democrat issue. It's not about what religion we identify with.

It's about all of us. You may think it's about “them” but the fact is, we are all them.

What other changes will happen with the stroke of a pen and when will we say, “Enough is enough?”

Why email marketing is less effective than ever before…and what you can do about it

Ask most anyone who’s been online for any length of time if open rates on broadcast emails have gone down and the majority will give you a resounding YES!

By some accounts email marketing is in proverbial toilet. Yet, there are others who say email marketing is still one of the most effective methods they use to promote products and services.

So who’s right; the majority or the handful who swear email marketing is alive and well?

Actually, both. Here’s why.

The majority of people who use email marketing are still throwing mud on the wall and hoping something will stick.

Those who are getting incredible open rates are doing something the others are not; segmenting more than ever before.

You’ve heard how important it is to have a “sweet spot” niche market, but have you heard you need to go deeper into the process?

Case in point… The Women In the Pet Industry Conference. By far, it is one of the best conferences I’ve not only participated in, but also presented at.

wipinAs the title indicates, it is for women – and a few brave men. Additionally, the majority of those in attendance are entrepreneurs. Some are in manufacturing. Others are dog trainers. Still others are service providers such as Debra Hamilton, attorney at law, who is committed to educating pet owners on the ins and outs of making sure you and your pets are protected in case of accidents, illness, death and any unforeseen circumstance life may throw your way.

Although a woman who owns a multi-million dollar company that manufactures dog doors is in the exact same industry as someone who has a $100,000 dog training business, how you market to each is likely different; or at least it should be.

It’s the same with your niche market; there is likely an umbrella industry that has multiple segments within the industry.

Let’s say your market is the dental industry. Would you market the same to dentists as you do hygienists as you do office managers?

If you market the same to each segment there’s a great chance your email open rates are minimal at best. If you segment your marketing, there’s a great chance you'll have a much better open rate by not throwing “marketing mud” on the wall and hoping it will stick.

According to one report by MarketingSherpa, 32% of marketers say segmenting their email database is one of their organization's top objectives, while 52% of marketers say they have a great need to improve email database segmentation.

Not all buyers in an industry are alike. Nor do all buyers have the same buying cycle. Nor will they all buy the same thing.

In my business, I have various levels of investment my buyers make. There are those who are very seasoned, have been in business for years, make a great living and need something very different than those who are just starting out.

More seasoned entrepreneurs may choose my private consulting services over a $27 eBook. Or they may find a small group coaching program is far better for their needs than a $7 report.

What an entrepreneur who has been in business for 20 years needs is very different than the person who is just starting out, doesn’t even have a DBA and is trying to grow their business on a shoestring budget.

What the entrepreneur who has a wealth of knowledge looks for when they create multiple streams of revenue is night and day from someone who wants to create their first eBook.

So before you jump on the bandwagon of those yelling from the mountain tops that email marketing is dead, perhaps you need to look at your marketing behaviors and your overall messaging. Are you lumping all your subscribers into one group over and over? Or are you fine tuning what you’re doing in order to more fully serve your market with your messaging?

Here’s a real life example. On August 27th I’m hosting a webinar for established experts who are ready to turn your knowledge into multiple streams of revenue. This event is perfect for bona fide experts who are ready to quit trading dollars for hours.

If this describes you, join me for a content driven hour of exactly what you need to do to set yourself up for the next level of success.

http://www.powerupforprofits.com/wp/pcwebinar

So what are you doing to fine tune your marketing efforts? Are you clear on the needs of the various segments of your market? If not, isn’t it time to make the necessary changes in order to have a laser beam approach to what you do? I daresay it is.

Fitbit ChargeHR – Good marketing or bad planning

I’ve been passionate about health and fitness for a number of years. Decades actually. That doesn’t mean I’ve always done exactly what I know I need to do to stay in top physical shape, but I do know when I’m focused on eating healthy and committing to some strenuous physical activity, I tend to do better in all areas of my life, especially business.

Wanting to push my own limits, I made a decision to participate in a full marathon for my 61st birthday. There’s nothing quite like making a public announcement about something to hold myself accountable. 1897965_10152013708932842_957222859_n

To complete the marathon without injury I know there’s a lot of prep work. Not only do I need to get in top condition with my power walking, there is also the nutrition, sleeping, mindset and proper planning that contributes to my success.

Knowing that I am going to be doing some pretty intensive training, I’ve been doing a ton of reading and research on proper nutrition, form, clothing, shoes and performance measurement equipment.

Nowadays, there are devices and apps of every description to help stay the course. I’m not much of a gadget person, but something I do love using is an activity tracker. I’ve tried several models and types. Everything from very basic $20 Timex pedometers to higher priced Sync Fit Wristband and lots in between.

One company that has been getting a lot of press and viral activity lately is #Fitbit. The various devices from Fitbit run the gamut of simple measurements to just about anything you might want to measure with a performance measurement device.

If you’re a fan of Parenthood, you may have seen the episode where for Zeek’s (Craig T. Nelson) birthday, the family gives him a Fitbit to help him get in shape after they find out he has heart problems.

Talk about instant celebrity for the device. Sales likely went through the roof. Add to that the Fitbit blog. It’s full of great information including articles, case studies and videos.

With all the buzz about Fitbit I decided this was going to be top of my Christmas wishlist. But I didn’t want just any Fitbit, I wanted the Fitbit ChargeHR. The ChargeHR does everything the Charge does plus measure heart rate.

You can view your progress and analyze trends, record workouts, see a monthly exercise calendar, share and compete with friends, log food fast with a barcode scanner, calorie estimator, and expanded food database.

If you’re into earning badges you can set goals and get progress notifications and celebrate fitness milestones.

Pretty cool, right? Yes, super cool. But there’s just one problem. The Fitbit ChargeHR wasn’t available when the buzz began. The Fitbit Flex was, but the higher end models were not.

More than once I wondered if the Fitbit ChargeHR was ever going to hit the market. I visited their site more than I care to admit.

Visitors to the site could leave their email address to get notified when the ChargeHR would be out to market. Like countless others, I opted in to get the notification.

In addition, there are videos people can watch about the ChargeHR. Then there’s the Facebook Page. Oh my. Talk about building a community of loyal fans. At last count there were 588,190 page likes. The page is populated on a regular basis, which keeps the community involved.

More than once I thought of going with a different brand, but truth be told, I’ve got the Fitbit bug. So I’ve waited and waited and waited.

Recently, Fitbit announced the ChargeHR can now be purchased from their website, but since I recieved a gift card from Best Buy for Christmas, I’m going to wait a couple more weeks to trek over to the local store and get my Fitbit ChargeHR. This way I can have someone show me all the bells and whistles.

So I wonder, was holding off on the release date of the Fitbit ChargeHR incredible marketing or bad planning? I tend to believe it was great marketing.

After all, they’ve continued to build community, get great product placement on major shows, are doing some amazing social media campaigns and building a super loyal community by keeping us in the loop, providing inspirational information and implementing that one super strategy of getting our email address so they can let us know the actual release date.

Now that’s a marketing charge I can get behind.

Are you a professional woman who is planning on participating in a half or full marathon? Looking for a community of other women you can share your journey with? Check out the Facebook community Marathons and Marathoning for Female Entrepreneurs. Join at  https://www.facebook.com/groups/marathonsforwomen/

Do you know how this one trend is impacting your business right now?

Trends come and go. Some trends are playful, insignificant to quality of one’s life and just plain dumb. Circa December, 1975; Pet Rock.

The Pet Rock craze lasted about six months, ending after a short increase in sales during the Christmas season of December 1975.

Virtually any social gathering consisted of conversations around the people who had the easiest to care for pet around; the Pet Rock.

By February 1976 Pet Rocks were discounted due to lower sales, Dahl sold 1.5 million Pet Rocks and became a millionaire.

A fun trend, but not life changing to anyone other than Dahl, the manufacturer and distributors.

Then there are trends like the one that is huge in 2015; transparency in who you are and how you run your business. This one trend is absolutely essential to pay attention to.

According to Forbes.com transparency will become the most important tool of marketing. Consumers will demand what they want and what they want is more transparency from the companies they deal with.

Transparency has been more widely accepted and implemented by micro companies and solo entrepreneurs. Many of the larger companies are still holding onto the notion of the best, most entertaining stories that may not be completely authentic.

Due to the speed at which consumers can get information and because of the viral aspect of the Internet and social media in particular, those who are willing to give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time, will come out ahead. They will build more trust and trust equates to stronger working relationships.

In line with this trend are those who will document experiences, product rollouts and personal journeys. Example… https://www.facebook.com/groups/marathonsforwomen/

Do you know other important trends that will definitely impact how you do business and how your market responds to you?

Join me on January 15th to learn about more essential trends sure to impact how you run your business in 2015 and how you can benefit from these trends.

Join me for 2015 marketing Trends You Need to Know About.” This is a private event for Power Up Insider Club members. During this member-only webinar you will learn how to fully position your products and services in a way to ride the wave of hot trends.

Not a member? Join for only $27. http://www.powerprofitsinsiderclub.com/

Not only will you receive weekly business growing lessons, you will also have a spot reserved for 2015 marketing Trends You Need to Know About Webinar.