Authors: How to Effectively Use YouTube to Market Your books AND Position Your Expertise

I’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics.

Whatever struck my fancy, I would turn on my camera or iPhone and presto! a video was created.

Although some of my videos received thousands of views, the majority had under 100 views each.  Not a good return on investment for the time it takes to shoot a video and upload it.

The amount of work that goes into a video with 10 views compared to 10,000 views is the same.

This supports the philosophy to plan out marketing regardless of the avenues you choose.

YouTube is Powerful for Marketing

YouTube is one of the most powerful resources for marketing and visibility. However, as I discovered through careful analysis, it takes more, much more, than simply uploading videos.

My goal with my YouTube Channel and videos is to teach viewers how to market their books, sell more books and make more money in their business. With this in mind, I am adjusting my efforts to achieve greater results from my efforts. You will be well-served to do the same.

Be Clear on Your Purpose and Goals

To get the most out of your efforts you need to be extremely clear on the purpose of your channel.

You also need to optimize your videos with a few simple strategies including the title of your video, playlist names, description and call to action.

My focus is all about book marketing and sales. As I create content driven videos, my focus MUST be on the theme at hand. To do so will get me greater results and make it much easier for viewers to benefit from the content.

Video Title

Your title must appeal to your ideal viewer. Create a title that is accurate and clearly describes what people will see. If your videos are part of a series, or theme, add a common phrase  to the title.

For example, for my book marketing videos I start the title with either “Book marketing” or “Book marketing strategies.” This makes it much easier for those interested in book marketing to find the videos.

Playlists

The playlist feature keeps your videos organized in a way that they are easier to find for your viewer. A playlist is a collection of videos.

Viewers usually enjoy watching more than one video on a topic. Playlists allow them to do so with ease. Playlists allow you to organize your videos into easy-to-find sections.

Description

The video description is an important part of getting lots of views. Keep descriptions concise and compelling. Add in a link to your blog or website at the beginning of the description. Be sure to add in the http:// to the URL.

At the end of your description, add in a CTA – call to action. For example, if you have a giveaway that is directly related to the topic of the video, add that in at the end of the description. Granted, not everyone will take you up on the free offer, but even if 10% of viewers do, this can equate to lots of new subscribers over time.

Even though YouTube has a 5,000-character limit for descriptions, you don’t need to use all 5,000 characters. People want information fast and easy. Less is more in most cases.

Call to Action (CTA)

As the name implies, a CTA is designed to get viewers to take a specific action. You can have a CTA in the video and in the description. Admittedly, I have not utilized the CTA in videos as effectively as possible… until now. Moving forward, I plan to add a CTA to my videos, especially those about book marketing.

Something as simple as “Remember to subscribe to this channel” can result in your viewers taking action.

A CTA in your description can increase your subscriber list size by offering a high-value gift.

The bottom line is this, YouTube can be a great way to serve your market AND increase your influence. As with anything, the more strategic you are, the better.

Think through what you want to accomplish. It’s better to have fewer videos that are fully optimized rather than lots of videos that get you no results.

Subscribe to My YouTube Channel

If you're an author who wants great information on how to market your books, be sure to subscribe to my YouTube channel.

 

2 Experts On Video and Visibility

If you’re not in the game of video, you’re likely on an uphill climb for visibility. Beyond a shadow of a doubt, video is one of the best ways to build trust from your market.

Two of my colleagues have been using video very effectively for many years. Denise Wakeman and Brian G. Johnson both know the power (and profit) of video marketing.

Here's what Denise Wakeman has to say about  The First Step for Developing Your Video Marketing Plan

Nothing beats live video for creating buzz, engagement and amplifying your brand and message. You may also be considering using video for training, lead generation or customer support. As with developing any marketing strategy, you need to answer a few questions first:

  1. What’s the outcome you want to achieve by using video?
  2. Which video platforms will help you best achieve your desired outcomes?
  3. Which platforms does your audience spend the most time on?
  4. What resources do you have to create video?
  5. What do you want your viewers to do after watching your videos?

If you’re new to video, my suggestion is to keep it easy when you start. You don’t need to invest in expensive equipment right away. Use a webcam and your smartphone to learn the video tools you want to use to kick off your video adventure.

Denise Wakeman
Online Business Strategist

brianBrian G. Johnson is a master at using video to drive visibility, trust and traffic.

Here’s what he has to say about his experience.

For more than nine years I've been leveraging the power of video to drive visibility, trust and traffic and you can do the same! Today smart phones have made the process of creating and publishing video easy and with this simple tip you can ensure that videos you publish reaches a bigger audience.

By uploading videos that are optimized for YouTube search you create an archive of videos that are found months and years after you hit the upload button. If that is, you pay attention to what YouTube users are searching for and you incorporate those phrases into your videos, here's how.

Target YouTube Keyword Phrase

Prior to creating a video for my YouTube channel: YouTube.com/BrianGJohnsonTV I always research YouTube to understand the exact phrases that YouTube users are searching for when looking for videos similar to what I'll be creating.

When a YouTube user searches the site YouTube will provide search “suggestions” that I can target. Access these search suggestions by searching YouTube and you'll access a list of “suggested search terms”.

These suggestions are the very words and phrases that people are searching for on YouTube. I do this prior to creating any video, as it allows me to incorporate these words and phrases into the video I will create.

Incorporating The Target Phrase Into The Video

Once I have identified my target keyword phrase I mention that very phrase at the beginning of my video. Here's an example for a recent video:

“Are you wondered how to ethically influence people?”

I mention the phrase right at the beginning of the video. If a YouTube user searches for that phrase “how to influence people” and lands on my video, I want them to know in seconds that I'm going to give them exactly what they want.

Incorporating the Target Phrase Into YouTube Meta Data

Next, I create a short title for my video based on my target phrase. Simply add your target phrase into the title of your video. Next, I create a list of phrases that again contain my target phrase and I add those phrases as “tags”. Lastly, I incorporate my target phrase into my video description and upload.

By the way, this content is known as YouTube meta data and it helps YouTube to better understand what you're video is about. Furthermore, by focusing on one specific keyword phrases your making it easy for YouTube to understand and thus rank your video for that very phrase.

These three steps can lead to more visibility and traffic, they certainly have for me. However, before I leave you I feel it's important to mention what's most important. That is to create engaging videos that keep users watching. Do that and as you upload new videos to YouTube you'll create a powerful YouTube channel that become a huge asset for your business.

#StakeYourClaim
#AmplifyYourMessage

Brian G. Johnson
YouTube.com/BrianGJohnsonTV

 

From zero opt-ins to 66% conversion rate with one change – video

Like many experts, I use Facebook advertising to drive traffic. In a recent campaign, I went from zevideo on pagero opt ins with one landing page to a 66% opt in rate with one simple change: adding video to the landing page.

We were targeting people who are NOT familiar with who I am or what I do. Without the video all they knew was someone “behind the curtain” wanted their name and email address.

With video, I became a real person to them. There was a much higher level of the know, like, trust factor.

From zero to 66%… that’s huge. Imagine if we hadn’t been willing to experiment with video on the landing page? We could have made all sorts of assumptions as to why people weren’t opting in.

The reality is this: video works.

Benefits of video :

  • Brand awareness
  • Easy to create
  • People become familiar with you and your message
  • You can build a loyal following

These are just a few benefits of using video in your overall marketing.

patI use video in many different ways – but one of my most favorite, and effective, are the impromptu videos I shoot with my I-phone. I use those to build the ‘know, like and trust’ factor. The content varies from health and wellness, through to public speaking tips, to travel recommendations.

These tend to be the videos that get the most interaction too – especially on FB. People like to see the real person.

Pat Mussieux
Business Consultant
www.hirepat.com

Not in the game of video yet? Perhaps this will convince you it’s time; according to comScore, an online engagement tracking company, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.

That’s one per day. Chances are, it’s even more. Think of your own video viewing behaviors.

It’s likely when you’re looking for a quick solution to an immediate problem you go right to YouTube. One search likely brings up a boatload of videos specific to your issue.

Whether it’s a video showing how to bake a cake, a meditation video, how to change a dryer belt, or a proven book marketing strategy, video draws in viewers. Check out the number of views on a video by Debra Berndt-Maldonado.

video on 2

Many people avoid using video in their overall marketing for a few simple reasons.

  • They claim they don’t have the right equipment.
  • They freeze when the record light goes on
  • They don’t realize how much opportunity they are leaving on the table

louVideo accelerates the sales process and gets you results faster, because video builds ‘know, like and trust' better than any other marketing tool.

According to Aberdeen Group, “Video users grow revenue 49% faster than those who don't use video.”

Lou Bortone
www.loubortone.com/

According to MavSocial, in one survey conducted by Demand Metric and Ascend2, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

These numbers are huge.

  • Cute puppies
  • Playful cats
  • Pranks
  • Brand awareness
  • Push button marketing.

All of these are reasons people shoot video. Another reason is that instant stars are born. With shows like The Voice, all of the contestant’s performances are immediately available online. More than one contestant became an overnight sensation due to the number of views and downloads their star-level performance received.

Again, if you’re not in the game of video, isn’t it time. You can get started shooting video with your phone. The quality of video we can get from our Smartphones is incredible.

Video makes you money.

feliciaUse video to create a connection by allowing your personality to shine through. Someone recently told me they love watching me because I’m fun and thought-provoking. That has brought me sales – because people are paying attention to me, especially on Facebook. Last week I was asked to share a product for a good friend, but already had my own emails scheduled.

Instead, I went onto Facebook and shared the information there and ended up on the leaderboard – that means I was one of the top affiliates in the promotion. Why? Because when people are watching your videos, and liking them, and commenting on them, Facebook shows more of your posts to more of your friends. They pay attention. And when they pay attention, they can see your messages about buying from you.

But that’s ONLY if they LIKE you. They get to like you by “you being you” on video. That's the secret sauce to how it all works. So be the you that you are in real life, whether that's fun and silly, thoughtful and serious, loving and sweet, helpful and friendly, or some mixture of all of the above! Be you!

Felicia Slattery
Communication and Public Speaking Consultant
www.signaturespeechsecrets.com

There are tools that make video management incredibly easy. My buddy, David Perdew, just released Simple Video Management System that makes managing your video simple. His system gets videos to play consistently across all browser and mobile devices AND you can effortlessly manage all your videos from one area.

Click here to get your own plug in.

Be watching for more video tips in upcoming posts.

No matter the industry… video works

Regardless of what industry you're in video can boost your visibility and engagement with your community.

For the last couple of days I've been at #BlogPaws2015. Wow! What a great experience. There are just about as many dogs, cats and ferrets as people.

With breakout sessions, keynote presentations, sponsors and networking opportunities, Blog Paws is the place to be.

One session was facilitated by my friend and colleague, Denise Wakeman. She shared great insights about using video in your marketing and branding. I loved her session and immediately found the desire to shoot a short video with Louie the French Dog.

Denise emphasized the importance of being willing to experiment and not worry about things being perfect.

This is an area lots of people get caught up in; they want things to be perfect. Truth be told, you're better off to get your content out to market on a regular basis. If perfectionism is in your nature, this is something you have to work through. Otherwise, while others are getting their message out, you're still tweaking, tweaking, tweaking your content.

If you tweak too much you will be left behind.