Should you podcast?

todayIn the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be to move by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, webinar or home study program to additionally generate revenues, most fall short of their desired outcome.

There’s a very simple reason for this: left to our own devices, it’s incredibly difficult to get the traction we need to make a dent in our efforts.

In addition, many people are relying on outdated methods to build their presence, lists and revenues. In the past it was a heck of a lot easier to get people to pay attention to what we were offering and subsequently to opt in for our offer. Engagement was higher, as were open rates when follow-up emails were sent out.

Today, people are on information overload. They are more distracted than ever and there is a lot of “noise” they deal with day in and day out.

More than ever you absolutely must have a multi-prong approach to your marketing and promotions. One prong I love is aligned partnerships.

Recently, I launched Power Up for Profits Podcast. It’s listed on iTunes and Stitcher, as well as on a website dedicated to my show—www.PowerUpForProfitsPodcast.com.#3

The announcement of my show’s launch was very well planned. I didn’t one day think, “Hmmm, I think I’ll start a podcast show,” and immediately put something up on iTunes.

Nope. I assigned two team members the task of getting the website done and securing interview commitments from experts I know my market has an interest in.

We actually worked behind the scenes with the show for nearly two months before announcing it. The results?

Within a week we had over 1,000 downloads and by day one of the second week we hit 35% of the previous week’s downloads. This simply means we have momentum building. With the numbers of listeners and downloads rising by the day, I am confident we will hit 10,000 downloads within a couple of months. But! I am not resting on my laurels. Nope. We are continuing to promote the show and our featured experts, as well as running a contest to drive listeners to iTunes, and we announce each new show that rolls out.

As a result, my show has hit #3 in Careers category and #7 in Education in the first week. That’s out of hundreds of thousands of shows on iTunes.

Here’s the rub, though…If I stopped doing everything I did in the first week to get the position we have, there’s a great chance the show would quickly be forgotten and all our efforts would be for naught.

On the backend, the benefits of having a podcast are many, but again, not without a very targeted effort on the part of me and my team.

Benefits include market reach, visibility, getting your foot in the door with experts you might otherwise not be able to partner with, driving traffic to your blog, website, landing page, or any number of locations you want potential clients and customers to end up—more of a dedicated following and ultimately increased revenues. The revenues are a result of introducing people to your products and services or your becoming an affiliate of your featured guests. There are plenty more benefits, but you get the idea. Podcasting is HOT!

Do you need a team to get going with a podcast? Nope. You’ll just have to work harder to do everything that needs to be done. For many people, you won’t have a team. I certainly didn’t early on in my business development days.

One of the most evident reasons my show has done so well this early on has to do with the experts I’ve interviewed. People like TFOI founders, Denise Wakeman and Ellen Britt; Internet super star, Jason Fladlien; real estate investment expert, Susan Lassiter Lyons; and Kindle whiz kid, Brian G. Johnson, to name just a few of my hot guests.

Not only have they helped to spread the word about the show, their communities have also jumped on the bandwagon to spread the word. In a nutshell, it all boils down to my circle of influence.

There was a time I dreamed of having this type of circle of influence. The network of influencers where I could just pick up the phone and say, “Hey Bud! I have this thing I want you to do,” and they would immediately say yes.

Today, it’s part of “business as usual.”

There’s something to be said for being able to do this regardless of the industry you are in. But this type of influence doesn’t happen overnight. It starts with the first relationship you build. Then the next. And the next. And the next.

It happens by taking a long-term approach to building your online presence. It happens by not burning bridges. It happens by sticking with what you are doing.

It happens by being willing to serve others before you want them to serve you.

When you take this approach, the results can be staggering.

If you really want to have great results with your efforts to give away and sell digital products, start now to build aligned relationships. Avoid simply trying to build relationships for how it will benefit you, but rather, how can you create a win/win/win.

Win for you. Win for the other person. And ultimately, win for your clients and customers.

JohnLeeDumasWant to learn how to get a podcast show up and running? Check out this free webinar from John Lee Dumas taking place on Wednesday. Click here.

 

And the winner is…

The winner is you for simply leaving a review on iTunes.

That’s right. When you hop over to the Power Up for Profits iTunes show and leave a review (of course, you will need to listen to an episode or two) you automatically win. You will have free access to How to Sell Thousands from The Platform. This is a $57 program and it’s yours simply for leaving a rating and review.

Here’s what you do. Click here to access the show.  Click the button below my image to go to iTunes.

itunes 1Listen to any episode (some are as short as 5 minutes), leave a review, send an email with an image of your review to itunesreviewpowerup@gmail.com and you will see how to access the program.

Not only will you receive my program, you are going to hear from top entrepreneurs around the globe on the Power Up for Profits Podcast show.

Again, here’s what you do. Hop over to this page (Click Here), click the link under my image (View in iTunes), leave a rating and review, send a screen shot of the review to itunesreviewpowerup@gmail.com to access the program.

Need to join iTunes? You can do so for free by clicking here.

 

The dreaded, “I can’t afford it” response

dreadHas this ever happened to you. You’re talking to a prospective client, and you’ve described your services, you KNOW that you could truly serve them, and they seem eager to work with you…

You tell them the rate and then….

You wait. They pause. You wait. Then they slowly begin with the dreaded response,  “I’d love to work with you, but I can’t afford it.”

The temptation is to feel like you have to give up, or else try to be pushy and obnoxious… yuck. There IS another way.

There is a way to handle this elegantly and authentically so your clients say ‘yes’! And it’s so simple, you can include this technique in your conversations with prospective clients TODAY.

My friend and colleague Pamela Bruner, who is known for teaching authentic, effective heart-based sales, has put together a step-by-step guide and video to help you do this (yes, it’s free.)

videoGrab the step-by-step guide and the video… click here:

P.S. You can easily double the number of clients you get almost overnight when you can handle the dreaded ‘I can’t afford it’ . This guide and video shows you how:

Click here

 

 

How to Get Testimonials that Increase Revenues

praiseIt’s likely you’re looking for effective ways to increase your revenues. One of the simplest is with testimonials.

A testimonial is simply a third party endorsement of your products and services. Having someone put their stamp of approval on what you do is more powerful than you talking about how wonderful your products and services are.

Endorsements are actually quite simple to secure. Below are a few ideas on how to get lots of great testimonials.

1. Have a great product. It should go without saying, but this is top of the list. The more effective your product or service solves a problem, the more likely happy customers and clients will sing your praises.

2. When someone says how useful, good, great, etc., your product/service is ask them if you can use that as a testimonial.

3. Write a “wish list” of who you would love to get testimonials from.

4. Ask those on the wish list if they will review your product keeping in mind the more well known someone is the more likely it is that they are extremely busy and may not have the time to do so.

5. If you approach someone for an endorsement and they ask for the full product to review you should give it to them. After all, you approached them.

6. If someone approaches you and asks for the product to review in most cases you can ask them to purchase the product. After all, they approached you. You can’t run a successful business by giving your product away to anyone who asks for it. But if it’s someone you are eager to get a review from, this is the exception to this step.

7. Survey those who have used your products and simply ask for feedback with the stipulation you would like to use their comments in your promotions and on your website.

8. Rarely is you pre-writing a testimonial the way to go. You want testimonials in their words not yours.

9. Many times those who are just “regular folks” are great for testimonials. In many cases they are more believable to your potential end user and there is a connection to them as real people rather than every endorsement being from celebrities in your industry.

10. Endorsements are more believable when you have the full name, company, location and image of the person who gave you a testimonial. Always ask for permission to include this information with the endorsement.

As you can see, the process is quite simple. It’s simply a matter of asking.

Want to read some great testimonials? Click here and go to iTunes to read dozens of well written testimonials about Power Up for Profits Podcast.

Sell With Love, Not Fear (Free Book! Limited Time Offer)

michelbookDo you ever get done working on sales or marketing copy and feel “icky,” like you need to take a shower? Traditionally, direct response copywriting – sales copy designed to get people to take action – is based on fear. It taps into fear, worry, guilt, shame, etc. to get people to buy. But it doesn’t have to be this way! My friend and colleague, Michele PW, Your Ka-Ching Marketing Strategist, is on a mission to teach conscious entrepreneurs and experts how to write effective sales copy that is based in LOVE and inspires, attracts and invites people to take action – rather than using fear or shaming them into it. When you implement what you learn, you’ll discover that you attract more of the RIGHT clients for you – and your business and brand grow effortlessly! Get your FREE copy of her new book, “Love-Based Copywriting Book: Write Copy That Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients”! CLICK HERE

Free Book that Teaches How To Write Sales Copy That Aligns With Your Values!

Effective marketing copy – also known as direct response copywriting – works by triggering emotions in prospective buyers. But that doesn’t mean it has to use fear or shame people into buying, as so much of traditional marketing copy has. If you’re a conscious entrepreneur whose core message is based in hope and love, then I have great news. You CAN learn how to write effective marketing copy that is in complete alignment with your love- and hope-based business values!

My friend and colleague, Michele PW, Your Ka-Ching Marketing Strategist, is on a mission to show conscious entrepreneurs and experts just like you that you don’t have to feel “icky” or slimy when you write your marketing copy.

In fact, she says that when you write copy that presents your product or service as a solution to a prospect’s current pain, you invite and inspire them to move forward with you, and experience a transformation. The result: You feel authentic and in integrity, and you and your clients truly enjoy working together. And there’s an added benefit: Your brand shines because you’re spreading a message of hope and love, rather than one of fear.

Michele has written a brand new book that outlines exactly how to implement love-based copywriting, including where to replace fear with love, real-life examples of each type of copywriting, and resources to help you get started. I’d love for you to read it! It’s called, “Love-Based Copywriting Book: Write Copy That Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients”! And from Aug 2-Aug 6 you can get your copy for FREE! CLICK HERE

You risk being viewed as a commodity if you do this…

accountabilityI just finished reading a book filled with good information, but nothing significant stood out in the content.

Actually, much of what I read I’ve read in countless other books.

Truth be told, just about any Law of Attraction, inspirational and/or motivational writer could have put their name to it and it would be good.

And therein lies the problem. It’s good, but not great. What would have made it great is for the author to have added in his unique personality. He could have told stories that are uniquely his. Stories that support points he made throughout the book.

Otherwise the book is a big, “So what? Who really cares?”

The challenge today is there are so many people who do the same thing and if you don’t do something to stand out from the crowd you get lost in the shuffle.

Regardless of whether you’re an author, speaker, coach or consultant there’s a strong possibility you are blending in and are considered one among many.

Don’t let this happen.

There are pros and cons to standing out. As there are pros and cons to blending in. Personally, I would rather have my personality and quirkiness stand out as opposed to simply blending in.

commodity 2The challenge with blending in is that you become a commodity rather than someone people are willing to jump through hoops to work with. And yet, when you blend in, you have less of a risk of being criticized and judged.

The challenge with standing out is that you will be judged and you will be criticized, but you also create raving fans. Raving fans are loyal, go the distance with you and highly respect what you do.

Whatever you do, put your own unique signature on it. Avoid doing what this easily forgettable author did; make his work so vanilla that few people (if any) will know what he stands for.

What is it that makes you different than everyone else doing what you do? Post comments in the box provided.

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The time you waste each day will shock you

clock“Just one more minute,” is often the dialogue people have with themselves as they check their emails for the umpteen time in a day or hop on their favorite social media site to read the latest joke, update or watch a short video.

Several hours later they realize they blew yet another would-be productive day. Then they wonder why they’re not making the kind of money they want to.

In any given day there are ample things vying for your attention. Most of which are not producing notable results.

Recently I wrote a blog post about what I refer to as the Hour of Power. http://www.powerupforprofits.com/2014/06/quit-lying-to-yourself.html

This came from me realigning how powerful it is to put the first hour of my day aside to monetize my business. I tasked my high end clients with implementation of the Hour of Power. The results many received were nothing short of amazing.

One client increased the value of a five figure contract three fold. Another signed a tidy five figure client. Another got several revenue generating projects done in record time.

If you’re not as productive as you want to be isn’t it time to get honest about how you’re spending your time?

Try this… for a the next three days don’t go onto your favorite social media site first thing in the morning. Avoid checking emails first thing in the morning. Don’t watch any fun animal videos first thing in the morning.

Nope. Rather than doing something that sucks your time from you use the most productive hour of your day to monetize your business.

This would include:

  • Calling potential clients
  • Working on a giveaway designed to build your list
  • Creating a landing page for a complimentary teleseminar
  • Writing a series of emails leading potential subscribers to one of your giveaways
  • Writing an email message that creates value for your subscribers
  • Recording a short training video that will benefit your clients

You will be amazed at the results you get when you focus on those activities that create results rather than watching your day dwindle away due to activities that produce no results whatsoever.

Usually I have one or two people write and say, “My most productive hour is not first thing in the morning. This would be a waste of my time.”

If the first hour is not the best hour to choose, pick another. And rather than immediately discounting the process in order to hold onto your unproductive ways, why not give it an honest effort? You WILL be surprised at the results if you are sincere about what you’re doing.

Not sure where your time is going? Keep a time log for a few days and mark down every activity as well as how much time you spend on each. You’ll likely be shocked at what you’re actually doing (or not doing) that is minimizing your success.

What’s your greatest productivity strategy? Share it in the comment box below.

The #1 reason you’re not succeeding

accountabilityHow often do you say you’re going to do something, or for that matter, not do something and within a short period of time you forget you what you said?

This happens frequently with the goals we set. We say, “Today is the day! Today I will…”

  • Not eat sugar
  • Walk a mile first thing in the morning
  • Call five prospects
  • Clean out the junk drawer
  • Be kinder to my children
  • Put the first hour of my business day aside to work on a client proposal
  • Write a blog post every day for the next three days

In reality, most of what we say we are going to do is what we’ve been tolerating. The change happens for a short period of time and then we move right back into our old behaviors. This is especially true if we conveniently avoid telling anyone about the change we want to make.

It’s easier to lie to ourselves if we keep our “today I will” goals to ourselves. We’ve tolerated something for so long we fail to realize just how much we continue to justify behaviors that sabotage our success.

One of the best ways to accomplish what you say you want is to have checks and balances to hold yourself accountable.

There are a few ways to do this. First, get really clear on what you are tolerating and why you must make a change. It usually takes more than just saying you want to make a change.

If you simply say you want to accomplish something, it’s likely you will buckle under because you don’t have enough leverage on yourself.

A strong point of leverage is to identify the big “why” of your outcome. Why do you want to give up sugar? Why do you want to walk a mile first thing in the morning? Why do you want to call five prospects every day? Why….. ( you fill in the blank)?

The next thing that assures you will stick with your goal is to have an accountability partner. It’s amazing how powerful this can be.

By having someone you check in with on a regular basis you tend to stick with things for a longer period of time.

However, you need to make sure your accountability partner is someone who is not going to listen to your excuses.

mentorOften, your accountability partner can be a mentor or coach. This may require you pay for their guidance.

Something else that assures greater success in achieving your outcome is to write down what you want and track your progress. This allows you to measure your success.

If you don’t measure what you are doing how will you know exactly what your progress is? 

The main thing to do is get really honest with yourself. Quit justifying a behavior that no longer serves you. 

Look at your life on all levels; physically, professionally, emotionally and spiritually. Is it where you want it to be? Have you been blaming outside forces as to why you are where you’re at or have you been taking full responsibility for where your life is at?

With 2014 beyond the halfway mark, have you accomplished what you set out to accomplish this year? Will you achieve what you wanted by year’s end?

If yes, congratulations. You’re among a very small percentage of people who will do so. 

If not, what do you need to change to move closer to the outcome you set? 

Only you can know what the truth is. And only you can get completely honest with what needs to happen to live the life you know you are capable of. 

If it means enlisting the help of others, what will it take for you to finally do so? Isn’t it time to live fully and reach your greatest potential?

If not now, when? If not you, who?

Is there someone you know who would benefit from this post? Why not share it with them by clicking one of the share buttons below.

 

Likely the most powerful marketing strategy ever

marketYour most powerful marketing strategy is often the most underutilized. It is you. That’s right. Your experiences, point of view and perspective are the best marketing messages you have.

Often people try to be someone or something they are not. They fear that if people really know who they are they won’t be liked.

Here’s the rub; even if you try to be someone you think everyone will like, you will have those who don’t like who you are pretending to be.

The most powerful step you can take is to bring yourself to the equation as much as possible.

Will there be those who don’t like you for who you are? Absolutely. Does it matter? Only you can determine that.

But imagine this… when you are fully who you are, living in your truth, you never have to wonder if you are saying or doing anything that is not congruent with who you know yourself to be.

Today, more than ever, we have the resources available to reach our community of people who appreciate us for who we are.

We are also able to more fully impact the lives of others simply by virtue of all the resources available such as social media.

You no longer need to wait to express your perspective. You can do so through any number of social networks, your blog, a podcast show and Blog Talk Radio to name just a few avenues.

The only question that remains to be answered is this, “What will it take for you to step fully into who you are and speak your truth? The truth that will not only set you free but impact the lives of so many men and women who are eager to hear your message.”

koolRecently, I shared an important message called, “Don’t Drink the KoolAid” on my podcast show. See if you are drinking the KoolAid and what to do about it if you are. Click here.

Live fully, live passionately, live in gratitude.

What are your thoughts about standing in your truth? All comments welcome and encouraged. While your at it… go ahead and forward to those you know would benefit from this post.

 

Host an Expert Series; A great way to reach more buyers and make more money

Looking to increase your market reach, increase your visibility and credibility?

Enter an expert series. Working with experts is a great way to gain instant credibility, penetrate a large market, and generate revenues. It’s also a great list building process. By partnering with the right experts for your market it is more likely to build a responsive list. A responsive list equates to more sales of your offerings.

As you position your expertise, you increase your opportunities on many levels, and other experts become extremely willing to work with you.

It’s actually much easier than most people realize to find experts who are willing to join in on a series, especially if you position the opportunity as a win/win for all parties involved.

Who to Interview
Interview anyone your market is interested in learning from. You can survey your market to find out who those people are. Put together an “expert wish list.” When you have three to twelve experts on your list, begin to contact them.

Experts Abound
Virtually any industry has experts who would be happy to be interviewed. Considerations should be:

*Who has something to offer your market?

* Who can you share markets with?

*Who would be willing to let you use the material for a product?

Finding Experts
There are countless places to find experts. They can be as close as your own backyard. Start here:

  • Your own circle of influence
  • Your social networks
  • Forums
  • Web search

A great way to find experts to partner with is at conferences. Whether you approach the coordinator, a speaker, or an attendee, nothing can compare with this kind of networking. However, it’s absolutely essential to respect their time and space. It can be very frustrating for a speaker to be approached by countless individuals who “just want five minutes of your time to pass an idea by” during a conference. The best approach is to introduce yourself, get the other person’s card, and contact them after the event if they appear to be pressed for time. You are likely to get much farther this way.

Repurposing Interview Content
It’s one thing to interview someone and something completely different to get the word out about it. An expert interview is a great opportunity to repurpose information in these ways:

  • Sell recordings of the interview.
  • Sell transcripts of the interview.
  • Be an affiliate seller of your guest’s material.
  • Sell e-reports written from the transcript.

You can develop a free or for-sale product from the interview. Base your decision on your overall goals. If you have a relatively small opt-in list, a free offer can increase the size of your list.

If you plan on selling any of these products, make sure the expert knows about it. You can add it to your written agreement. You can offer your guest a high percentage of whatever you make from these information products. If they will draw a large number of buyers, this is a great option. Keep in mind that you will need to market the products.

There is really no limit to repurposing an expert interview. It’s a matter of how creative you are willing to get.

One of the most common types of expert series is a telesummit. A telesummitis a virtual online conference that offers a lineup of a variety of speakers over a few days or several weeks.

There are other types of expert series such as hosting one expert a week on a teleseminar or webinar for a specified or indefinite period of time. Over a period of time you build a following with those who have an interest in the speakers you host.

One of the main reasons to host an expert series, regardless of the format, is to position your own status as an expert. Many an unknown person became quickly well-known due to bringing top experts to their market through an expert series. You build relationships with top people who can catapult you to a very visible position. When you share the virtual stage with leading experts, it is assumed you, too, are a leading expert.

There’s no reason you can’t benefit from hosting your own telesummit or weekly expert series. The only way to find out is to do it.

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