How to Know What to Charge for Your Services

How to Know What to Charge for Your Services

Charging what you’re worth is often an issue for entrepreneurs. Not wanting to charge too little, or too much, can lead to the inability to trust your pricing structure. There are several factors to consider in pricing. Labor costs Hard costs including overhead Profit margin Before you set your pricing, you must know who your market is. No matter how ...
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Why Fire and Fury: (Trump) hit #1 before it was released

Why Fire and Fury: (Trump) hit #1 before it was released

Most authors dream of hitting #1 on virtually every bestselling list known to mankind and womankind. They would be over the moon happy with having the #1 ranking on Amazon, let alone NYTimes, USA Today and other prestigious lists similar to what is happening with the soon-to-be-released book Fire and Fury: Inside the Trump White House. The book has pre-sold ...
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Indications You May Be the Bottleneck in Your Marketing

Indications You May Be the Bottleneck in Your Marketing

Regardless of the size of your business, your niche and what you offer, if potential customers and clients don’t know you exist, they can’t buy your products or services. How visible you and your company are has a lot to do with how effective your marketing is. Marketing your business is a must. Many solo entrepreneurs think they should be ...
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Authors... are you using speaking to sell your books?

Authors… are you using speaking to sell your books?

It's a fact... speaking is one of the best ways for an author to sell books. Not only can you sell books, if you're an author who also consults and coaches, speaking is one of the best ways to fill your client-base. There is ample opportunity for authors to get on the platform, when you know what to do. The ...
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7 words banned in CDC reports may be the straw that broke the camel's back

7 words banned in CDC reports may be the straw that broke the camel's back

WE ARE THEM With the recent pen stroke prohibiting officials at the nation’s top public health agency from using a list of seven words or phrases — including “fetus” and “transgender” — in official documents being prepared for next year’s budget, this may be the very thing that will get people to stop talking about "ain't it a shame" and ...
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Make 2018 hugely successful with this plan

Make 2018 hugely successful with this plan

Plan the coming year. Something many people say they are going to do, but few actually get around to more than a few days of planning. Imagine if you were to actually plan out the coming year. What would be different if you had a road map for the next 12 months? Did you know that magazines put together an ...
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Why Most Book Reviews are Bogus and What to Do About It

Why Most Book Reviews are Bogus and What to Do About It

Have you ever made a book buying decision based on a review? I know I have. Many times over. I’ve purchased books because of great reviews and I’ve held off on buying a book due to poor reviews. As a consumer, I do pay attention to what other readers say about a book as part of my buying decision. I ...
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6 Ways to Gain Visibility

6 Ways to Gain Visibility

Being seen is one of the greatest challenges for today's entrepreneur. There's so much activity on line, how do you stand out? Many people don't. They get lost in the shuffle. Here are some questions to consider... Are you struggling to be seen by potential clients? Do you feel like there's so much “noise” in the marketplace, you get lost ...
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Authors: 3 Ways to Sell More eBooks on Kindle

Authors: 3 Ways to Sell More eBooks on Kindle

Selling books takes more than simply adding them to Amazon. Whether it be a physical book or a Kindle book, you have to do more, much more, than simply list them. Take Kindle. If all you do is list your Kindle book, it is almost guaranteed to get lost in the shuffle. You absolutely must be proactive in your approach ...
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Short-term vs Long-Term of Collaborative Relationships

Short-term vs Long-Term of Collaborative Relationships

When you think of collaborative partnerships, do you think in the short-term or long-term? Do you concern yourself only with what you can get out of the first level of your partnership or do you recognize the ongoing opportunities from collaboration? Having been in business for nearly 24 years, I’ve seen those who understand the long-term of business and those ...
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Authors! 87-year-old proves you’re never too old to write your first book

Authors! 87-year-old proves you’re never too old to write your first book

“Age is nothing but a number,” says 77-year-old bodybuilder, Ernestine Shepherd. With no sign of slowing down, Ernestine is an example of what’s possible no matter how old we are. Yet, so many people let age define their lifestyle. It’s all about beliefs. Our beliefs can either move us forward or hold us back. It’s amazing how many people use ...
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510,000 comments every 60 seconds on Facebook

510,000 comments every 60 seconds on Facebook

When social media first hit the Internet, most people had no clue how big several platforms would become. For example, every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) This simply means there are a lot of engaged and active users, but also a huge amount of ...
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Content marketing is dead... and other lies circulating online

Content marketing is dead… and other lies circulating online

Most experts are looking for ways to get seen in a big way. Showcasing your expertise can set you apart from all the other experts vying for the same market share. A great way to showcase your expertise is to blog. However, blogging in and of itself can go only so far. In addition to posting information on your blog, ...
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Rock Star Visibility - One Day Event Takes Portland by Storm

Rock Star Visibility – One Day Event Takes Portland by Storm

One of the most common mistakes I see authors, speakers and consultants make is to not focus on visibility. For some reason, they think all the need to do is have the "thing" such as a book, speech or service, and somehow, someway, people will discover them. Not so! The fact is, you have to be very proactive in your ...
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Authors: What, Why and How to build your platform

Authors: What, Why and How to build your platform

There's no argument from those in the know when it comes to securing a publishing contract and selling books. Many decisions are made based on an author's platform. Even if you self-publish, you need to build your platform. Your author platform is how you are currently reaching an audience of book buyers. It’s also how you plan to do so ...
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Authors: Will Your Platform Get You Noticed?

Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers. If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a ...
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Authors: Free Conversion Funnel Templates that Make You Money

Authors: Free Conversion Funnel Templates that Make You Money

Conversion funnel. Sales funnel. Marketing funnel.  As an author, it's to your benefit to know what these terms mean. A funnel (regardless of whether it's called conversion, sales or marketing) is the term that applies to a process you take subscribers, clients and potential clients through that usually starts with a free offer and ends up with a paid offer ...
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Authors: Radio and Podcast Interviews Create Untold Opportunities

Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up. With proper planning, you can interview several times a day ...
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Authors: Tap into Intuition When You Write

Authors: Tap into Intuition When You Write

As a writer, it’s likely you tap into what many call, “intuition.” I know I do. In a recent conversation with my sister, fine artist Lorraine Lawson, we talked about our own process for creation. It’s amazing how similar our strategy is around allowing ideas to flow through intuition. Writers, artists, musicians, photographers, and all types of creatives often go ...
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Authors: If you write about prevention, of any type, now’s the time to market

Authors: If you write about prevention, of any type, now’s the time to market

No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted. If you’re an author who writes about disaster preparedness, natural disasters or any number of trending topics, be sure to invest time in proactive marketing of ...
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