Are you letting “them” control your focus and thinking?

Not long ago there wasn’t a whole heck of a lot going on in our area that was newsworthy – in the sense of negative newsworthy. Oh no! What was the media to do?

newspaperNot to worry. They had it figured out. They hashed up a shooting from 30 years ago and put the story smack dab on the front page of the newspaper.

When I saw “Shooting at college football game,” my gut level reaction and thought was, “Oh no! Not again.” I thought it was a recent happening, but nope, it was from 30 years ago.

I was amazed at what had been placed on the front page. Obviously, I wasnt’ the only one who thought this way.

I commented to someone else about how odd it was that a story from 30 years ago was the first thing the publisher obviously wanted us to see. Karen  had the same thoughts about the media’s need to throw negative stuff in our face, even if they had to hash it up from the past.

Wow! If you ever wonder if the media is going to try to suck you into a negative mindset, never fear. They will hash up whatever is needed to get the masses to believe all is lost.

After all, stories like this sell newspapers.

The question that begs to be asked is, “Will you let others influence your thinking and experiences to keep you in a state of fear?

Don’t do it!

Shift your focus in a way that serves you and everyone you come in contact with. Focus on what is good.

There’s enough proof that you do have more control and power than the media would lead you to believe. Thoughts DO become things… so pay attention to your thoughts and create a better hour, day and world.

According to Buddha – “All spirituality is designed to ease suffering.”

Whatever your spiritual practice, your thoughts are powerful tools of healing.

Notice what you focus on. Notice what you say. Notice what you do.

Is it designed to ease suffering? Is it designed to make the day better? Is it designed to heal?

You might wonder how this post has anything to do with business. Everything!

If thoughts become things, imagine how much your thoughts create the state of your business, good or bad.

Keep your focus on how you can serve your market and clients rather than on how tough business is.

The more you focus on how your business is a vehicle to make the world a better place the more your business will be a vehicle for healing.

Comments welcomed and encouraged. You are also invited to share this post by clicking any one of the social media buttons below.

You can’t rest on your past successes

In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be gaining visibility by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, webinar or home study program to additionally generate revenues, most fall short of their desired outcome.

There’s a very simple reason for this: left to our own devices, it’s incredibly difficult to get the traction we need to make a dent in our efforts.

In addition, many people are relying on outdated methods to build their presence, lists and outdaterevenues. In the past it was a heck of a lot easier to get people to pay attention to what we were offering and subsequently to opt in for our offer. Engagement was higher, as were open rates when follow-up emails were sent out.

Today, people are on information overload. They are more distracted than ever and there is a lot of “noise” they deal with day in and day out.

prongMore than ever you absolutely must have a multi-pronged approach to your marketing and promotions. One prong I love is aligned partnerships.

Recently, I launched Power Up for Profits Podcast. It’s listed on iTunes and Stitcher, as well as on a website dedicated to my show—www.PowerUpForProfitsPodcast.com.

The announcement of my show’s launch was very well planned. I didn’t one day think, “Hmmm, I think I’ll start a podcast show,” and immediately put something up on iTunes.

Nope. I assigned two team members the task of getting the website done and securing interview commitments from experts I know my market has an interest in.

We actually worked behind the scenes with the show for nearly two months before announcing it. The results?

Within a week we had over 1,000 downloads and by day one of the second week we hit 35% of the previous week’s downloads. This simply means we have momentum building. With the numbers of listeners and downloads rising by the day we hit 10,000 downloads within a couple of months.

But! I am not resting on my laurels. Nope. We are continuing to promote the show and our featured experts, as well as running a contest to drive listeners to iTunes, and we announce each new show that rolls out.download

As a result, my show has hit #3 in Careers category and #7 in Education in the first week. That’s out of hundreds of thousands of shows on iTunes.

Here’s the rub, though…If I stopped doing everything I did in the first week to get the position we have, there’s a great chance the show would quickly be forgotten and all our efforts would be for naught.

On the back end, the benefits of having a podcast are many, but again, not without a very targeted effort on the part of me and my team.

Benefits include market reach, visibility, getting your foot in the door with experts you might otherwise not be able to partner with, driving traffic to your blog, website, landing page, or any number of locations you want potential clients and customers to end up—more of a dedicated following and ultimately increased revenues. The revenues are a result of introducing people to your products and services or your becoming an affiliate of your featured guests. There are plenty more benefits, but you get the idea. Podcasting is HOT!

Do you need a team to get going with a podcast? Nope. You’ll just have to work harder to do everything that needs to be done. For many people, you won’t have a team. I certainly didn’t early on in my business development days.

One of the most evident reasons my show has done so well this early on has to do with the experts I’ve interviewed. People like TFOI founders, Denise Wakeman and Ellen Britt; Internet super star, Jason Fladlien; real estate investment expert, Susan Lassiter Lyons; and Kindle whiz kid, Brian G. Johnson, to name just a few of my hot guests.

Not only have they helped to spread the word about the show, their communities have also jumped on the bandwagon to spread the word. In a nutshell, it all boils down to my circle of influence.

There was a time I dreamed of having this type of circle of influence. The network of influencers where I could just pick up the phone and say, “Hey Bud! I have this thing I want you to do,” and they would immediately say yes.

Today, it’s part of “business as usual.”

There’s something to be said for being able to do this regardless of the industry you are in. But this type of influence doesn’t happen overnight. It starts with the first relationship you build. Then the next. And the next. And the next.

It happens by taking a long-term approach to building your online presence. It happens by not burning bridges. It happens by sticking with what you are doing.

It happens by being willing to serve others before you want them to serve you.

When you take this approach, the results can be staggering.

If you really want to have great results with your efforts to give away and sell digital products, start now to build aligned relationships. Avoid simply trying to build relationships for how it will benefit you, but rather, how can you create a win/win/win.

Win for you. Win for the other person. And ultimately, win for your clients and customers.

Ready to learn how to get your business to the next level? If you answered YES! then you’re ready for the Insider Club. Click here to learn more.

 

Is 2015 really going to be different?

This is the time of year many people start thinking about setting goals for goalsthe coming year. Call it what you may, resolutions, intentions, outcomes, goals, it’s all the same. We set an intention to do something and more times than not, within a few days we give in, give up and say it’s just not worth it.

Why is that? Why do we end one year, and begin the next with a specific outcome in mind and within a very short period of time go back to our old habit?

Whether it be to lose weight, quit smoking, be more loving, increase revenues, or exercise more, it doesn’t take much for us to give up.

Sure, we try different wording. Rather than lose weight we say, “I will get to my optimum weight.” Rather than quit smoking we say, “I will be smoke free.” Rather than…

Then we attempt to achieve our outcome by journaling about it. Or we say affirmations. Or we vision what we want. Or we…. you fill in the blanks.

The fact is, until we are completely committed to an outcome nothing we try will work. The reason? We are trying instead of simply doing.

Whatever it is you claim you want in the coming year, it will happen in one simple way; doing things differently than you have done in the past.

If it’s weight you want to lose, it will happen when you change what you put in your mouth. What you put in your mouth will change by what you get at the grocery store or order at the restaurant.

If it’s to quit smoking it’s a matter of not buying the pack of cigarettes. Or of not accepting the offer of a cigarette by someone who sees you stressing and thinks they are actually doing you a favor by offering you a cigarette.

Whatever it is that you claim you will, or will not do in the coming year, it is done one day at a time, one hour at a time and often one moment at a time.

It is not done in one fell swoop. It is done in baby steps. Simple as that.

Whatever you want, need and are willing to work for, you have to be so flipping committed to it that you cut off all other possibilities.

There is no blaming others for you not achieving what you want. If losing weight is your objective, you cannot point your finger at the person who offered you the piece of cake you said yes to simply to be polite. A not would have been more appropriate.

If you want to build your business it will take more than simply wanting it. You have to be willing to do things differently than 99% of the people who say they are committed to building their business.

It may mean staying off social networks for the majority of your day in order to focus on revenue producing activities. It may mean spending one hour a day studying a new technology that will take you to the next level. It may require you turn off your phone and not get caught up in someone else’s drama.

It might mean attending a networking event in your local community in order to meet other goal oriented entrepreneurs. Maybe it means attending industry specific conferences.

Whatever it is you say you want to achieve in the coming year, it is really up to you whether or not you do so.

Maybe you are finally ready to write that book you’ve been talking about for the past five years. The only way it will happen is for you to commit to working on the manuscript each and every day… no matter what.

Success doesn’t happen with the big actions we take, but rather with the little things we do day in and day out.

Begin today to take one small action toward the outcome you say you want. By doing so, when you look back over 2015 you will know, beyond a shadow of a doubt, you did all you could to change your life once and for all.

Are you determined to make 2015 the year you get your business off the ground with a strong focus online? If you said YES! check out The Power Up for Profits Insider Club. Click here.

insider

The major barrier to getting published

Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The greatest barrier to entry is not getting started. Simple as that.

The great news is this: the minute you post something, your writing, video or audio file is published.

The bad news is this: the minute you post something, your writing, video or audio file is published.

Good or bad, your information can be published with very limited effort.

In years past, there were many barriers to entry to have our material published. Today, with untold numbers of platforms, regardless of the message, the industry and the format, virtually anyone can have his or her material published.

Just because you can do something doesn’t mean you should…not until a few things are in place.

I always encourage my clients to get their material published, but I’ll also be one of the first to encourage them to think through their message and what platform is best suited for their message.

Rather than taking a haphazard approach, consider the following:

Who is the reader, listener or viewer? How do they like to consume their information?

Where is your strength? Some experts come across great with the written word, while others are well served to either shoot video or put their message into audio format, such as a podcast.

My recommendation is to get good at all three, but don’t get caught up on being perfect. Perfectionism is one of the greatest self-imposed barriers we have.

Granted, you don’t want to put out garbage, but many people use the excuse that everything has to be “just so” before putting anything out.

With all the resources available to us today, there is no reason you can’t get your material out to market sooner than later.

Ready to get published? Check out my newest program for Kindle books. Click here.

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Video

If video is your preferred format (and you know your market wants video), your iPhone is all you need to get started. For most amateur video producers, iPhones actually produce very high quality video compared to what was available in years past, like the Flip or Zi8 cameras.

Granted, having a full production studio is the dream of many experts, but you don’t need a full studio to produce quality footage.

For now, let’s assume you will be using your iPhone to get your message out. The following tips will give you a better quality video:

  1. Keep your hands steady. Avoid jerky motions and moving around too much.
  2. Avoid shooting into the sun or bright lights.
  3. Although you want to avoid shooting directly into light, good lighting is essential. For indoor shoots, invest in inexpensive camera lights. Pricing ranges from under $50 for a low-priced LED light to several hundred for a multiple-light set up.

If you’re going to shoot lots of video this will be a wise investment.

  1. Focus on what you are filming to avoid a blurry image.
  2. Don’t hold your camera vertically. You’ll get a better quality video by shooting horizontally.

Audio

If you prefer to get your message out with MP3 files it’s incredibly easy to do so. There are plenty of resources available to create your files.

Two very popular platforms are Audio Acrobat and Audacity. Your computer likely has a built in microphone. You can also purchase an inexpensive external microphone.

Another option is Instant Teleseminar for easy-to-produce MP3 files. In this case, other than your computer, you need only your phone.

Of course, you can go with a full-blown recording studio with a high-end external microphone and sound board, but for 99% of what you want to do, this is not necessary.

PDF

If you prefer to create your message with written documents, PDF files are the way to go. This is as simple as writing your document, in many cases getting it edited, formatting and then converting to PDF format.

There are many free PDF creation programs, such as PDFCreator and Adobe Acrobat. Most computers come with PDF creation software. Search your computer for PDF creation software before you download anything.

If you are submitting your written document to a blog or where someone needs to make any type of changes, a PDF is not the best choice. In such a case, the Word doc may be preferred.

Downloading software

A word of caution on downloading—be careful! If you’re not sure you are downloading from a reliable source, don’t download. You could infect your computer. Proceed with caution and only download from a reputable site.

Before downloading, do your homework. Check If there’s a forum attached to the site that has people saying they’ve downloaded the particular program you’re considering.

Don’t just assume that because something looks legit, it is. Proceed with caution.

Conclusion

Whatever message you want to get out to market, it is easier now than ever before. Don’t let perfectionism keep you from putting your information out, but on the flip side, don’t be so hasty that you produce poor quality information.

It’s exciting to think that virtually any expert can get his or her message out quickly, professionally and in record time.

So what are you waiting for? Produce!

Ready to get published? Check out my newest program for Kindle books. Click here.

 

The best 25 Cents I ever spent

In my twenties life was very different than it is today. I had very little belief in what is possible and how powerful our thoughts are.

That is until I found a book at a garage sale called The Magic of Believing. magic

poorWith very little money in my pocket, I reluctantly parted with a quarter for the book.

In hindsight, this was the best 25 cents I ever spent. My life would never be the same.

Until then, I carefully guarded my victim mentality, barely held down a minimum wage job, partied way too much and woke up each day dreading what was ahead.

The insights I learned from the author were beyond anything I had ever known.

Originally written in 1948, this was my first exposure to the mindset that thoughts become things. Devouring the information, my life would never be the same.

Since then, I’ve been an avid student of life, a voracious reader and someone who craves living fully. I want to make sure when all is said and done I’ve played full out.

It’s likely you’ve had books that changed your life and put you on a better course than before you read them.

Books change lives, but only those that are written and published. Imagine your books having this kind of impact on readers.

One of the best ways to get your writings in the hands of readers is with Kindle books. As an author, you have complete control on what you write, how fast you get your books done and what you charge for them. What could be better?

Let me show you the exact way to do this. Don’t just think about getting your books done… do it.

Right now, for only $197, you get the full Kindle #1 Secrets Program and three great gifts that are a perfect fit for your Kindle efforts (and beyond). You also get $361 in bonus gifts.

  • Six Figure List building ($297)
  • Sell Thousands from the Platform ($57)
  • Make your first $100 online ($7)

This program is perfect for you to learn the fastest way to get your Kindle book to #1 and make great money on the back end.

http://www.powerupforprofits.com/gage/delaney/ 

Are you ready to get the #1 success you deserve? Then you deserve to get Kindle Secrets.

http://www.powerupforprofits.com/gage/delaney/

Are you getting your share of “mailbox” money?

Does your business allow for “mailbox money” and a lifestyle you love? If not, what would it take for you to create this?

Let’s start with the definition of mailbox money. This is money you receive in both your inbox and your physical mailbox.

Just today I got an email about money that had been sent to me via PayPal. It was for a small promotion I did for another expert.

money_001

I first heard the term from Mary Morrissey. When I heard her definition I realized I have had mailbox money for years.

Based on how you have your business set up you likely have a general idea of a minimum amount of money that will arrive daily whether it be a few hundred or a few thousand. Beyond the baseline, you likely won’t know from day to day how much cash will arrive. The reason? Multiple streams of revenue that fluctuates from day to day.

Multiple streams of revenue is exactly what it sounds like; money that comes from various sources. One way to create multiple streams of mailbox money is with information products; yours and those you sell for others.

The more information you have to offer that your market has an interest in the more revenue you can generate.

If you have no products of your own you can start by becoming an affiliate seller. Make sure whomever you sell for and whatever you make available you are selling an outstanding product or service you are proud to make available to your market. Never, ever, ever sell anything you can’t put your personal stamp of approval on.

Keep this in mind.
Don’t sell simply to make money. Making money simply for the sake of making money may be short lived. Start from the point of, “What would create the greatest value and truly serve my market?” When you think in terms of being of service, the money will follow for a long time to come.

You may have to test a few products to identify your markets’ sweet spot both with the type of information you are introducing and the price point.

Some online  entrepreneurs are very successful by selling other experts’ products. Others prefer to create their own. Still others like a combination of the two.

I lean towards the latter.

If you’re planning on developing your own products now is the perfect time to begin.

However, you will be well served to plan out what you introduce.

Follow these simple steps to move you in the right direction.
• Identify what your potential customers are interested in. A survey can help considerably in this area.
• Determine what knowledge you have that people would be willing to pay for.
• Decide the format for the information product; video, audio, MP3.
• Determine method of delivery; ClickBank, autoresponder, other.
• Determine method of payment; PayPal, credit card.
• Develop the product.
• Develop a landing page. If you’re not qualified you can find plenty of eager designers on www.elance.com or get a free or low cost template program.
• Market.

Obviously, there’s more detail I could cover, but this will be a great place to start. I can assure you that when you have several things to offer your market, both yours and those of other experts, you’ll get very used to watching your “mailbox money” arrive on a daily basis.

So much in fact, you will know what it means to have a lifestyle business.

What’s your experience with mailbox money? Are you getting your share?

Do you cry Woe Is Me in business?

dreadDo you wear “working on weekends and long hours” like a badge of honor?

“Woe is me!” is the battle cry of many entrepreneurs. “Look how hard I am working!”

I used to do the same thing as did many of my colleagues. That is, until it almost killed many of us. Not only were we wearing down by the long hours, we had no personal life.

The reality is, running a business, especially for a solo-entrepreneur, does not require we personally work so many hours that we end up despising what we do.

Nope, running a successful business means we are doing what we love, we are willing to let go of some of the detail work we do through delegation and we make great money. Lest anyone think money is not part of the success equation, you can’t run a business without money. Simple as that.

One of the greatest lies we’ve been told is that we have to work our butts off in order to succeed. Nothing could be further from the truth.

Do we have to work? Absolutely. Yet, it’s about working smarter, not harder.

I’ve owned my business for over 20 years. Early on, I was in the camp of working 14, 16, 18 hour days. I truly thought this meant I was giving my all to my business.

It was when I got very resentful over having a business that I recognized something needed to change. The change came in the willingness to delegate those things that absolutely needed to get done but I had no business doing.

So how do we know what to hold on to and what to let go of?

Before answering this, I would be remiss if I didn’t remind you that you absolutely must treat your business like a business. This requires planning, investment, delegation, training, skill building and the willingness to build a team that is representative of what your overall goals are.

It’s amazing how many “wanna be” entrepreneurs think they have to do all the work themselves. It is in this attitude they become a bottleneck in their day to day operations.

This also keeps them in the Failure To Launch mode.

thoughtI do understand this thought process. I was the same way.

The shock of shocks came when I found I could (and would) get more done, make more money, enjoy life more and be able to more fully serve my market when I had the right support team in place.

If you’re among those who say, “I can’t afford to hire anyone,” you are definitely locking yourself into a behavior and belief that is not serving you.

It’s not that you have to go from doing everything yourself to managing a fulltime team overnight. Nope, you can grow into it. There are so many great resources available that there’s no excuse not to outsource a bit of the work.

Start with determining what you absolutely must do that you don’t (or can’t) delegate to others. List those things that need to be done, but you may not be the best person to do the task. It could be graphic design, developing your social media systems, scheduling interviews, etc.

I love writing and this is a big part of what I should be doing. I’m good at it, it allows me to position my message and it helps me build my community.

What I’m not good at is graphic design. I have two choices with this knowledge. I can spend a lot of time trying to make something look good, or I can delegate the design work to someone much more qualified than me to produce something that looks great.

Now lest you think, “I can’t afford to hire an expensive designer,” just know there are countless resources available who can do the work for an incredibly small investment.

Ever hear of www.fiverr.com or www.99designs.com? Both offer services for very little.

Granted, not everyone on Fiverr is someone you would trust with your business needs, but some of the resources are perfect for someone on a limited budget.

For a few bucks you can free up a lot of time. Time to do those things you absolutely must do and time to enjoy a personal life.

A huge part of running a successful business is getting really honest about how you are spending your time. Focus and discipline are huge factors to consider.

Just because you’re busy doesn’t mean you’re productive. One of the best processes I’ve implemented is what I call my Hour of Power.

This, by far, has been one of the greatest game changes for me.

Before putting on the cape of Woe is Me, get really honest about what it means to run a successful business. Decide what you will and will not settle for. Put pen to paper and map out your success.

A bit of time upfront will free up the energy, time and space to have a balanced life. After all, don’t you deserve this?

What are you doing to balance your time and energy? Comments welcome.

Gain clarity in your business purpose

confusionMany people seem to wander hopelessly around trying to gain clarity on their life (and business) purpose.

Your business is a powerful vehicle to impact countless individuals in an amazing way.

But before you can impact you must be clear. So how do you gain clarity?

1. Have the willingness to see things differently. As has been said in so many ways, “If we do the same thing over and over we get the same result.”

2. Get out in nature. It’s amazing how connecting with nature can give us incredible clarity.

3. Talk to a trusted friend or mentor. It needs to be someone who is not attached to the outcome. Their only purpose is to help you gain the clarity.

4. Get out of the usual environment you are in. This is very closely connected with #2. A change of scenery can do you a world of good.

5. Carry a notepad with you at all times. As ideas surface, write them down and don’t judge them. You can revisit them later.

6. Join a mastermind group. It’s amazing how powerful this can be. And make sure you are surrounding yourself with high possibility thinkers. After all, if you are around naysayers, not much will get done to move you to the space of clarity.

7. Go back to #1. Have the willingness to not only see things differently, but to also do things differently.

What do you do to gain clarity? Share your thoughts int he comment box.

Share your message with Kindle eBooks

bootsHow often do we ask what our purpose is? It’s actually quite simple. Yet, for many it is illusive.

In many ways, the greatest gift you can give another is to share your message. What is your message? Dig deep to discover it.

Here’s how simple it is:

1. Listen to the voice inside

2. Have the willingness to share your message

3. Know that not everyone will want to hear your message

4. Know there are plenty of people who do want to hear your message

5. Have the courage to stand in your power

6. Remember, you are the vessel for the message

7. Be open, willing and take the next indicated step

One way to share your message is with Kindle eBooks. Not sure what to do? Join in for a FREE webinar on October 7th.

http://powerupforprofits.com/webinar-power-profit-of-kindle-ebooks.html

Pet Peeve – Reviews; give and take

peeveI’m so relieved. I thought I wasn’t going to identify a pet peeve today, but alas! I have.

It is when someone asks me to review a product or book for them, but they expect me to buy it first. Now I get that when I approach them and ask if I can review their stuff, I should in fact, expect to buy it.

But folks, if you approach someone and want them to give their feedback, don’t expect them to pay for it.

I just checked my LinkedIn inbox and had several requests like this, all of which wanted me to buy their “stuff” and then review it.

Nope. Doesn’t work like that.

Okay, in my book, here’s the protocol.

1. Someone approaches an expert and says, “I would love to review your “stuff” and will give you my feedback. Can you send me the link to access?”review

Answer: No. You can buy it.

2. You, as an expert and industry leader, are approached by someone to review their stuff. You say, “Give me the link to access.” They respond, “You can purchase it at….”

Answer: Really? You’re asking me to review your stuff and you want me to buy it when I likely have no interest in it. Nope!

Be watching for my next Pet Peeve.