Use Kindle books for lead generation

Kindle books are a great tool for lead generation. Most authors don't know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books. It's not that you get any kind of information from Amazon on who buys or downloads your Kindle books; you don’t. But… there are specific strategies you ...
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Authors! Announcing Nonfiction Master Course

For most authors, writing the book is the easy part. Knowing how to market, gain visibility and sell books is what often stops potentially successful authors from reaching their greatest potential. Here are just a few things to consider as you move forward… You have to be able to engage your ideal readers so they WANT to finish each chapter ...
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12 Things a Speaker Can’t Afford to be Without

12 Things a Speaker Can't Afford to be Without by Jackie Lapin One of the most effective ways to attract new clients, sell more books or change lives is to embark on a public speaking campaign. This doesn’t yet need to be delivering high level professional keynotes in front of thousands of people. It can be a consistent outreach at ...
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Smart Experts Level the Playing Field With Their Competition by Writing a Book

As an expert, you likely experience lots of competition. You may be the best. You may have been in your industry the longest. You might have the most expensive education. On some level, none of that matters. What matters is the market’s perception of who you are. Are you the “go to” expert? Are you the expert that can help ...
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Shocking! The vast majority of books make less than $100 a year

"The vast majority of books make less than $100 a year,” according to John Kremer, author of 1001 Ways to Market Your Books. When I had my first book published, I picked up a copy of 1001 Ways to Market Your Book. It had tons of sticky notes and highlighted areas throughout the book that definitely gave me the fuel ...
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5 Proven Ways to Get Book Reviews

Getting a book published is a lot easier, and simpler, than in years past. From idea to publication it can be a matter of weeks, even days. As in the past, publishing is the easy part. Sure, in the eyes of the author, that may seem farfetched. Yet, ask any author who has made money from their books and they ...
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3 Erroneous Beliefs That Prevent Authors from Succeeding

A fabulous expression of one’s beliefs often manifests into a book. For many, this is the ultimate outlet for their creativity, expression and beliefs. There is nothing that quite compares to the writing and publishing of a book. Yet… this is where many authors stop. Many fall short of doing what needs to be done to make their potential readers ...
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Use your business as a vehicle to influence positive change

Can our businesses contribute to solutions to many of the world problems we are experiencing more frequently every day? As entrepreneurs, are we able to fuel much needed shifts in perceptions, beliefs and reality of what is possible? Is it wise for entrepreneurs to speak their truth publicly beyond simple business as usual? Personally, I believe we have a responsibility ...
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Your purpose is defined by your moment-to-moment actions

How often have you asked, “What is my greater purpose? What am I here to do?” Consider this; life purpose does not have to be some grand vision, some over the top expression or some huge undertaking. It is, in fact, very simple. A profound way to live your purpose is simply through the day-to-day actions you take that create ...
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5 Ways Solo-Entrepreneurs Sabotage Their Success

Ask most solo-entrepreneurs why they are in business and they will tell you it’s to make a difference AND make money. Yet, the majority make the road to success much more difficult than it needs to be. In essence, they are sabotaging their success by what they do and by what they don’t do. Let’s begin by defining just what ...
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Running a Business IS Like Running a Marathon

There is so much evidence that the more visible we are, the more opportunity we create. Yet, many people continue to hide out, thinking somehow they will be discovered Without a doubt, when you are open about who you are, what you do, hobbies you have, this is when opportunity appears to come out of the woodwork. Opportunity abounds A ...
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7 Steps to Go From Unknown to Powerhouse Influencer

It’s likely you’ve heard (and you know) the more visible you are, the better. Whether you are an author, speaker, coach, consultant or entrepreneur, the more visible you are to your “sweet spot” clients, the easier it is for them to make a decision to invest in your products and services. And the more influence you have. Yet, it’s not ...
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As long as we have a pulse, we CAN make a difference

With all that is going on in the world, many people throw up their hands saying, “This is terrible. Somebody needs to do something.” The fact is, we are each that somebody. It is what happens on a day to day basis that can leave us frustrated, broken and hopeless. Or.... On the other hand, the occurrences that are happening ...
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10 Simple Ways to Get Your Book Done

You’ve been thinking of writing a book for years. You’ve heard writing a book is a must-do for experts; especially in crowded markets. Yet, every attempt to write, let alone get a book done, has ended up in writer’s block and frustration. Each time you sit down to write, staring at a blank screen or piece of paper, but can’t ...
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Virtual Book Tours – Insider Secrets to Making Them Work

Book tours have been around for a long, long time. Before the days of virtual book tours, when tours were publisher-sponsored, covering several cities, book tours were very cost prohibitive. Fast forward to today. Nowadays, most authors are responsible for their own book tours. This means they have to plan, pay for and promote their own tours. Thus the reason ...
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Ethical bribes create trust, “value first” and leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business. One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As ...
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The quickest route to manifesting your book to #1 on Amazon

I consider myself to be very grounded in logic. As well, I understand the principles and energy around the law of attraction. As such, on Facebook I belong to business groups, spiritual groups, groups that talk about manifesting and health and well-being groups. Often, in the spiritual groups there are discussions about how to manifest one’s dreams. This is a ...
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Authors… are you invisible to your readers?

I’ve been consulting with authors for many years now. The one question that always comes up is this, “Why am I not selling more books?” Without fail, it’s usually because the author is doing little, even nothing, to promote their books. Sure, they may tell family and friends, post an announcement on Facebook and Twitter, but beyond that, they have ...
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Turn Your Book into a Powerhouse List Builder

Writers like to write. That’s a given. When you’re an engaging writer you do tend to build a following. One of the main reasons to have a loyal fan base is to generate a sustainable revenue stream. The more of a following you have, the more likely it is every book you put to market will make money. However, building ...
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Someday I’ll… get around to writing that book

How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success? This often happens with experts who swear up and down they are going to write a book. As with anything, whatever you ...
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