One incredible way to grow your business

phoneOver the past couple of weeks I’ve hosted open Q&A calls where I hop on the phone and those who join in can ask me as many questions as they have in the time allotted. I’ve been offering these with no opt-in and no replay. It’s amazing how many people are showing up live. I suppose it’s because I am emphasizing no replay.

The calls are being very well received. Lots of great questions and interaction. Yesterday’s call was one of the best.

There were several questions about attending live events. Hands down, live events are incredibly beneficial and one of the best places to begin, or strengthen, joint venture and affiliate relationships.

Whether your business is Internet based or not, events are a definite must if you want to take your business to the next level.  If you’ve not been attending events you may be doing yourself a disservice.

However, it takes more than just going to an event. You have to be willing to “put yourself out there” to get the greatest return for your time, money and energy invested.

Years ago, I hosted lots and lots of events. I was living in Salt Lake City and promoted primarily in the local market.

When I moved to Oregon, nearly eight years ago, I changed my business model and focused entirely on virtual events. It worked well and my business continued to grow.

There came a point where I realized the combination of both was a great idea. After a short sabbatical from attending in-person events, I knew it was a great idea to go to a few rock solid events. Most required travel to wherever they were being held.

At the live events I was able to connect with men and women I had known online for some time and meet new people face-to-face.

It’s amazing how much of a bond you get with people you meet at  live events.

About 18 months ago I decided to once again host live, in-person events. Wow! What an amazing shift this was. Beyond great!

There was one big change in how I was offering events. Rather than focus solely on the local market, I reached out to my global community. The response was fabulous. People from around the globe attended.

Fast forward to today. I now host both virtual and in-person events. Each has their advantage in serving my market.

Here’s the next virtual event I’m hosting – The Power and Profits of Massive Visibility Livestream. virtualhttps://powerupforprofits.leadpages.net/livestream/

The benefit to participants of the virtual events is you never have to leave the comfort of your home or office. A real plus.

Yet, you do miss one important aspect that only live events can offer; networking.

With live events there is obviously more of an investment for those attending, but the return on your investment can be incredible. I love hearing the success stories from participants about the relationships they began at one of my events. And even better is when someone tells me how financially beneficial the relationships are.

One woman told me she more than tripled her revenues due to the people she met at Power Up for Profits Live! in October, 2013. Triple!

In just a few months she now has more business than ever before.

If you’ve been thinking of attending a live event you’re in luck. Power Up for Profits Live! happening in May and I have a huge surprise for you – FREE tickets.

This event is going to rock it!elite image

When’s the last time you attended an event outside of your local community? If it’s been a while isn’t it time you quit hiding out?

And Power Up Live is a perfect environment for you to meet movers and shakers and build rock solid working relationships.

If you’re reading this you’re really in luck. Right now I’m giving a handful of tickets away to Power Up for Profits Live! May 15th – 17th in Phoenix.

All you need do is go to http://powerupforprofitslive.com/register.htm and claim your spot.

See you in the land of sun.

Go ahead and share this post with your friends. What could be more fun than attending a live event with your buds!

If you’re not defining success like this… you’re wrong

success1What is the measure of success? Ask ten people and you’ll likely receive ten answers.

It’s important to base your definition of success on what it means to you, not what others say it is. Although no one can define what success means to us, plenty will try. There are those who go as far as to say, “If you don’t define it according to my rules, you are wrong, dead wrong.”

To some, it’s about the cars, houses, bling-bling, fancy restaurants and other such things. To others, it’s about the experiences they create. Some base it on a deep connection to God. To yet others, it’s about the friends and love they have. Then there are those who base it on how healthy they are. While others base it on their level of contribution. For some it’s about the career they have chosen.

And for many, it’s a combination of all of the above. Only you can decide the truth for you.

In the years I’ve been online I’ve seen much confusion about what success is by way of the Internet. As with overall success, there are many roads to success online.

Some do it by creating their own products. Others do it by joint venturing. Still others do it through selling products as an affiliate. Others choose to use the internet to drive traffic to live events. While others do it by way of writing lots of Kindle books. Yet others do so by having online radio and podcast shows. Then there are those who ghost write and find their clients online. While others are incredible virtual assistants working with highly visible clients.

There is not one, and only one, definition on what being successful online is about.

Whatever path you choose, make it yours. Don’t assume for a minute that because someone is doing something you should be successtoo.

I see it all too often that someone will listen to an expert talk about what they do and say, “You mean I have to do that or I won’t be successful?”

No, you don’t. There are many, many roads to success and only you can define what that means to you.

There will be times when what you knew was success will change. As we grow and change, our definition may grow and change. The greatest gift we can give to ourselves and others is the willingness to be flexible and let our lives transform as new information and experiences enter.

Whatever success means to you there’s one thing for sure; be willing to give 100% to your journey in order to taste the sweetest nectar of success.

To me, one huge aspect of success is living in the space of gratitude and passion. I want to make sure I give each day as much gusto as possible. I want to be a model of what is possible, not a warning of what not to do.

Take turning 60. As I approach this milestone birthday, I could think of no better way to do so than with a three day celebration and you’re invited.

Check it out. Power Up for Profits Live! happens on May 15th – 17th.  http://www.powerupforprofitslive.com/

 

 

Internet marketing doesn’t work!

Internet marketing doesn’t work. Shocking but true. Permit me to explain.

fearLots of people are using old and outdated methods for making money online. They are actually hiding out and hoping beyond hope they will figure out how to make money online.

Sure, you can make money, but if you are relying solely on sitting behind your computer, sending out emails or playing around on social media, chances are you are missing the mark.

Everyday we hear stories about online marketers making thousands upon thousands of dollars online. What they don’t tell you is what led up to them doing so.

99% of the successful online marketers, or those using the Internet to make money, do so by the relationships they’ve built. Most of those relationship were developed offline at conferences, mastermind meetings, networking events and any number of environments where they met face-to-face with those they are now doing business with.

A few years ago I attended a conference and met a woman who, although a stranger to me before I attended the conference, is now one of my strongest allies and a dear friend.

susanSusan Lassiter-Lyons and I became fast friends over Sushi. Not only have we become great friends, I have complete confidence promoting her information as she does mine.

The last affiliate check she sent me for an online product launch was five figures. That’s right, five figures.

I can tell you this much, if I had not met Susan face-to-face we would not be doing the things we do together online – most of all Joint Venturing and making great money together.

Think about your own experience. Chances are some of the best working relationships you have are with those you met at a conference. This is true for so many people yet, they somehow forget this and are hiding out, hoping beyond hope, to achieve their highest level of revenues and accomplishment.

If you’re still hiding behind your computer, wondering why you are not able to forge relationships with people who can make a huge difference in your business, it’s likely time you attend a live event.

Never one to address a problem without offering a solution, you are invited to join me in Phoenix.

Join me on May 15th – 17th where you WILL meet some of the most amazing entrepreneurs around. Not just that, you’ll also be immersed in three days of learning how to build your business with the likes of me and Susan Lassiter-Lyons.

Would Susan be speaking at my conference if I hadn’t met her face to face? Nope!

It’s time to get out from behind your computer and join in to Power Up for Profits!

Go to:  http://www.powerupforprofitslive.com/

 

 

 

In business, if you’re not willing to test you’re destined to fail

testIf you know anything about marketing online you know you absolutely must test your marketing campaigns.

If you don’t test, you’re either playing at marketing, you think you’re saving costs by not spending on testing, you don’t want to admit you may not have gotten it right the first time, or you just don’t know how to test.

Not to test falls into the category of “playing” at marketing.

If you’re playing at marketing, you’re playing with the success of your business.play

If saving money is your reason, bottom-line is your making a huge mistake.

If you think you should get it right the first time, that’s just not realistic. Granted, the longer you market and the more you know about marketing the closer you get each time. Yet, there will be times that no matter how much you know or how long you’ve been in the game of marketing, you miss the mark. Don’t beat yourself up.

dustPick yourself up, brush the dust off and move forward.

If you don’t know how to test you need to learn and/or hire someone to help you. Simple as that.

Something essential to great results is to know what your market wants, needs and is willing to take an action on.

An action might be to opt-in to your offer. It may be to purchase your offer. It may be to share something you’ve asked people to share with people they are connected with on social networks.

Regardless of the action, you need to know if the action is being taken.

So what can you expect from testing?

An increase with:

  • Open rates of emails
  • Click through rates
  • Conversions
  • Revenues

Shockingly, the  majority of people trying to make money by way of online means do NOT test.

This is a huge mistake.

When told they need to test lots of people get very frustrated saying, “That’s too much work.”

Ultimately, the reason you test is to be visible in front of the right market with the right message and offer.

The more you know what to do, the less it ultimately costs you and the higher your ROI – return on investment.

videoRecently we began an advertising campaign on Facebook. We are promoting a livestream that takes place on April 17th. In order to get the greatest results we are being very strategic in our ad campaign.

To begin, we determined who would be a great fit for the livestream. Based on this  information we are able to target where my ads show up.

Next, we ran several versions of the same ad  using different images, headlines, verbiage and colors.

Doing so took us from a few dollars per conversion to pennies on the dollar. That’s a huge difference. Bringing the cost per conversion down allows me to do more advertising resulting in more opt ins resulting in more visibility with my target market.

A huge part of the success of any campaign is to make sure you are in front of the right eyeballs. After all, if I’m spending money to be in front of those who are not my “sweet spot” potential clients it is a waste of money rather than an investment.

To get the greatest result you must be willing to invest time, money and effort into your marketing campaigns.

Doing so results in more eyeballs on you and your offers.

Want to gain more visibility? Join me for my livestream – click here to reserve your FREE spot.

To share this article and the link to the livestream with your friends, colleagues and clients click the buttons below.

5 Proven Ways to Get in Front Of Your Ideal Clients

No matter how you slice it, visibility is a must do for virtually any entrepreneur who wants to attract more clients, make more money and have a greater impact.

Why is it some people seem to do so with ease, while others struggle every step of the way?

In a word… strategy.

Your strategy must include your vision, a plan and implementation.

Far too many people have bought into the belief that all they need to do is think about what they want and some how, some way things take care of themselves.

Not true… unless you know how to attract opportunities.

One of the best ways to attract clients is to be highly visible in your market.

Watch this short video to find out how you can learn some of the best visibility strategies available. 

Click here to learn more on visibility!

Be sure to share this with others who want and need visibility. Click the buttons below.

5 Ways to Be A More Productive Writer

writeAs a writer, one of the most important things you can do is write. Yet, many people complain that they just don’t have time to write.

A closer look at how they are using their day may explain why. It’s likely they are not setting writing as a priority and/or they are wasting precious time in various social networks reading useless posts, watching videos “that will only take a few minutes” or any number of activities that take up precious writing time.

The bottom line is this; if you want to get writing done you absolutely must commit to it. Additionally, you have to discipline yourself not to get caught up in BSOS – bright shiny object syndrome.

The following tips are designed to help you get more done in less time with your writing.

Tip #1: For one week keep a log of how much time you are spending in social media posting things that have nothing to do with your writing. You may be shocked at how much time you are wasting on countless activities that are actually taking up hours a week or even hours a day.

Tip #2: If you post something on Facebook responding to someone else’s post and it is substantial use this as fodder for a blog post or article.  That’s exactly how this post was created. I responded to a post on Facebook asking for tips on productivity for writers. I posted three short tips and expanded it to a full blown article.

Tip #3: Work in blocks of time and use a timer to assure you stay committed to the process. Most people don’t realize how much time it actually takes to go from one activity to another. Each time we move from one activity to another it take time for our brain to catch up.

Tip #4: Know your big why of writing. Keeping your big why in mind keeps you more focused.

Tip #5: Commit a specific amount of time each day to your writing. Whether it be 30 minutes or three hours, make a commitment and stick to it.

The reality is, as writers, we absolutely must write. And as writers, we have to have our own rituals and disciplines to get our work done.

Many people say, “I’ll write when I am inspired to write.” It doesn’t always work in our favor to wait for the inspiration.

Many successful writers become inspired by simply starting the process of writing rather than waiting for the inspiration and then writing.

What is your favorite tip productivity for writers?

Why most people never get a return on their investments

fb groupI belong to a private Facebook group with over 400 entrepreneurs who each invested right around $750 in a very topic specific program. Anxious to learn as much as possible, I immediately dug into the content.

One of the greatest benefits of the investment in the full program is the private group. What’s interesting is this… we each invested the same amount and yet most of the people in the private group are not utilizing all that is available to them. There are 5 – 10% of us who are doing anything.

One of the greatest benefits of the group is the expert who created the program is incredibly active in the Facebook group. This, in and of itself, it worth so much.

Those of us who jumped in with both feet (even though we all started in the same place of knowledge level – minimal) are gaining the most value, moving forward quickly due to our involvement and we support of each others goals.

What I’m learning from the investment in the program and the group is yet another strategy I will be using to generate a very high stream of revenue. The amount of time I am putting into this before I make my first dollar with the information is substantial. By launch date (no later than April 21st) it will be over 2 months of my time and two virtual assistants (VA) on my team and my partner’s time.

The financial investment is considerable, what with the program,  my VA’s time, software I need for this and other needed items. Yet, with the foundation we are laying I KNOW the return on investment will be huge.

Back to the Facebook group. Although there are hundreds of members, it’s likely only a few will recoup their investment, let alone make a profit.

It’s not that those who will profit are any luckier or less busy than the ones who won’t. Nope, it’s that we have different priorities.

The ones who are jumping in and doing what we need to do including investing time, money and energy are all very busy. For me, I have a webinar a week each week until launch time on April 21st, I have several radio interviews, we are re-launching three product lines within the next 30 days, I have Power Up for Profits Live! in May – and a few other things.

Click here for Power Up for Profits Live! tickets.  powerliveaudience

No one escapes being busy. It’s really about prioritizing.

The reason I share this is because I see the same thing with virtually any product or service on the market.  There are those who buy something, think it’s cool, but never do anything with the information and then say, “This stuff doesn’t work.”

Or they admit they just didn’t make the training material and launch of the information a priority.

You are the only person who can make the decision of what’s most important in your business.

I get it that people are busy. We all are.

The bottom line is this… you must make the decision of what is most important in order to take your business to the next level.

One of the best places to get a great jump start, network and get on track with taking your business where you want it to go is to meet me in Phoenix in May.

Click here to grab your spot. video 1

I have people who will say, “Kathleen, it’s easy for you to make the investments you need to in order to grow your business. For me I have this and this and this going on.”

What I invest today is considerably more than in the past but I had to start somewhere. If my palms don’t sweat I’m not playing big enough.

Every step of the way you must make decisions on what you will invest in.

How big do you play?

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NO! You are not entitled

Watch this short video, read the post and leave your comments. Much appreciated.

I love business and I love what I do. What I don’t love, and truthfully, don’t even like, are the people who really don’t get what running a successful business is all about.

Sure, they may think they do, but when they are asked to do something that is inconvenient, they throw up their arms and say, “This isn’t fair. It shouldn’t be this hard.”

The fact is, business is hard. And sometimes downright difficult.

We applaud those who are succeeding, often saying how lucky they are. Others go on to say, “I would do anything to have what you have.”

I’m not sure when I first heard a very successful person say, “No you wouldn’t, because if what you say is true, you would be doing it.”

There are so many people who are not willing to put in the time, money or effort to create a successful business, but continue to flounder around with a sense of entitlement that often gets them nowhere but broke.

Recently, I hosted a colleague of mine on a complimentary webinar where she shared a ton of great information on automated sales funnels.

My featured expert, who happens to make over a million and a half dollars a year in her business, went above and beyond giving idea after idea, sharing formulas and showing exactly what needed to be done to have a profitable funnel.

People loved it. That is until a few of them found out the replay would only be available for a short period of time.

  • “How rude.”
  • “That’s unprofessional.”
  • “What poor customer care.”

These came from a handful of people, some who were on the call and wanted to watch the replay at their convenience and those who didn’t show up and “assumed” the replay would be available for a longer period of time.

Granted, the majority were very appreciative of what they did receive, but the few who complained left me scratching my head saying, “Really?!?!

Actually, I was flabbergasted. Rather than saying, “Thanks for your incredible information. I will do what it takes to watch the replay before it comes down,” there were those who preferred to blame my featured expert for the fact they couldn’t get the information.

This is not an isolated incident. Not long ago I had an open Q&A call on a Saturday. When I announced the open call I made it clear it would not be recorded and the only way to get questions answer was to be on the call. I assured everyone  I would be available for a couple hours to answer as many questions as possible.

The majority of people were very appreciative, but like Susan, I got slammed by those who felt I was not being reasonable by providing a replay.

One woman went as far as to bitch me out for having the audacity to offer this on “her” Saturday!

Really?!?! It was my Saturday too.

Here’s a reality check. You have to show up to your success. If something doesn’t fit in your schedule, so be it. You either adjust your schedule or you don’t. It’s really that simple.

Mind you. I’m definitely a believer in customer care. I’m also a believer in being honest about the fact that building a successful business does require sacrifices.

In years past when someone offered a free training the majority of people who registered showed up. Now, well now, there are so many people who just assume that they can show up when they want.

If you want success you best be willing to show up at a higher level.

For those who are showing up and reaping the benefits, congratulations! For those who blame everything and everyone but themselves, it’s time to put your big girl/boy pants on and buck up. Game on.

Thanks for sharing this with others by clicking the social media buttons below. Be sure to sign up to get regular updates as I post on my blog.

Want to Learn the Truth about Making Money Online? Click here for a FREE webinar March 27th at 9 a.m. Pacific.

BTW – Who knows if there will be a replay. <grin>

Hype vs Truth with Making Money Online

exaWithout a doubt, there’s a ton of hype out there about how to make quick, easy, never have to work for it money-making information online.

Yet, there is a lot of “real deal” information. But how do you tell the truth from the hype?

Simple… do your homework.

Take these important steps to assure you are getting the right information from the right people.

1. Don’t assume for a minute everything you read, hear or watch is true.

2. Research the person you are planning on learning from. Within a few minutes you will know if who they say they are is actually who they are.

3. Realize that making money does take effort, time and commitment. There’s no such thing as something for nothing.

4. Learn from those who have a proven track record. Again, this goes back to Step 2. Do your research.

I’ve been actively making a living online for many years. In that time I’ve seen people come and go. I’ve also seen men and women from around the globe make great livings. There’s a common denominator with those who are not making money and those who are.

Those who are not tend to chase after the quick buck, quit too soon, listen to the wrong people, are not willing to invest in anything that requires more than a few dollars or opting in for something free, don’t treat their business like a business and blame others for their lack of success.

Those who are making it tend to see themselves being in business for the long-term, are willing to make concessions and sacrifices as needed, invest in the right mentors, resources and training and realize success doesn’t happen overnight.

In answer to the many requests I get about how to make a great living online I am offering a FREE webinarThe Truth about Making Money Online – March 27, 2014 at 9 a.m. Pacific.

Click here to reserve your spot.

Why not share this post with those who would benefit from this training.

Do sales funnels really work?

If you’ve been online for any length of time you’ve likely heard the term “sales funnel” talked about.

Most people agree you need a sales funnel, yet, many have no idea how to make them really work.

There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other hand, you are seeking to build long-term relationships with your customers and be viewed as the “go-to” expert, you need a systematic approach. While widgets are sometimes part of my clients’ product offerings, they usually want to go beyond the widget and make a difference in the lives of their customers. They want to provide long-term solutions and create ongoing relationships with their customers. They want to build their business based on trust, value, and integrity.

No matter how great your product, most people will not buy a high-ticket product or a $1,000, $5,000, $10,000-plus mentoring course or consulting contract without first being introduced to you by way of a free or $20-$50 offering. This is what is referred to as “funnel marketing.”

1_Sales_FunnelCustomers enter your funnel by way of something that is very low risk such as a free or very inexpensive item. Based on their experience with that first contact with you, they decide what their next course of action will be.

Most people who use funnels stop with a one off approach.

But smart marketers know there is much more to the sales funnel process than this. Even if someone says no to your first offer, they may be interested in something else. But unless you know what that something else is, you are leaving a ton of money on the table. Additionally, you are not allowing your customers to have more than one choice in how to do business with you.

One person who is a hands-down expert on robust sales funnels is my buddy Susan Lassiter-Lyons. It’s shocking what Susan reveals about how much money most people leave on the table with the one-off model compared to her automated sales funnel system.

With the Automated Sales Funnel Susan made $43,587 in 7 Days. Imagine what that would be like.

Well you don’t have to imagine. You can find out on Tuesday, March 18th. Susan is going to share exactly what the process is and you’re invited to join us for a FREE webinar.

Click here to register. Limited spots available.