Authors: Are Facebook ads for you?

Authors: Are Facebook ads for you?

“Run ads! “Facebook is the way to go! “Drive traffic to your offer and you will never have to sell a day in your life!” Not so fast! Running Facebook ads isn’t for everyone. Especially if you have no idea what you’re doing. You can lose a small fortune if you don’t understand the strategy behind advertising. You also have ...
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Authors: Why you should NOT learn how to market

Authors: Why you should NOT learn how to market

Not all authors should spend time learning how to market. That may go against conventional wisdom, but it's true. In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making money with our writing, blaming everything but ...
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Authors: Endorsements work... here's how to get powerhouse testimonials for your books

Authors: Endorsements work… here's how to get powerhouse testimonials for your books

3rd party endorsements work. An endorsement is someone else telling others how great your information is. It's easier to convince others of how good your book, info product or presentation is when someone else says so. Sure, you can say, "My stuff is great. Get it," but there's something to be said when someone else says so. For example, what ...
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Authors: Your words have the power to transform, influence and change minds!

Authors: Your words have the power to transform, influence and change minds!

________________________________ “It seems from all I’m seeing, your major focus is on writing and marketing books. What’s gotten you so excited about this right now?” Brian Basilico, host It’s Not About You, It’s About Bacon Podcast show, asked me during a recent interview. “Now more than ever, we’re at a really critical time in our world and words have the ...
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Authors: LinkedIn May Very Well Be Your Missing Link to Success

Authors: LinkedIn May Very Well Be Your Missing Link to Success

It’s one thing to sell books. It’s something completely different to know your book can open lots of back-end opportunities like speaking engagements, coaching and consulting opportunities and interviews. With my book, Power Up for Profits, not only did I make thousands of dollars on the front end from direct sales, I made hundreds of thousands on the back end ...
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Authors: Now, more than ever, your words are needed

Authors: Now, more than ever, your words are needed

“The world is in a world of hurt. Now, more than ever, your words are needed.” I’ve often said this in many presentations, interviews and consulting calls with clients. I believe this statement to the core of my being. I also know the groups I speak to and the clients I consult and mentor with are change agents. Often calling ...
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Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories

Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories

Something I focus on with my books, speaking engagements and consulting is gaining visibility. Early on in my writing career, it was much more difficult to gain visibility compared to today. Yet, today, there is more noise than in the past. Early on in my writing career, a popular way to gain visibility was with media releases. Another was with ...
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Train for Your Book Marketing Like You’re Training for a Marathon

Train for Your Book Marketing Like You’re Training for a Marathon

I completed my first full marathon at the age of 61. Granted, I was probably the last person to cross the finish line, but finish I did. Little did I know how grueling the process would be. Many times during the race I wondered what compelled me to think I could do this at my age, and yet, how great ...
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Authors: Are you worthy of this one thing?

Authors: Are you worthy of this one thing?

Like many people, I belong to a number of Facebook groups. This morning a question was posed in one group that made me realize how often people say they want to achieve an outcome, but are not willing to invest the time, money or energy into achieving their goal in the most effective way possible. This was the question: "DO ...
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Authors: Make Your Mess Your Message and Then Promote It Like Crazy

Authors: Make Your Mess Your Message and Then Promote It Like Crazy

In a few months, my memoir will be published. I feel like I'm opening a door to an amazing future. Writing a memoir has been a dream for decades. I talked about it, thought about it, dreamed about it. Yet, I didn’t do anything to move closer to writing it. Part of me romanced the idea of sharing a very ...
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Authors: Gain LOTS of free publicity with media releases

Authors: Gain LOTS of free publicity with media releases

“I don’t have a budget for marketing,” I’ve often been told by authors when I ask what they are doing to market their books. My response to this is two-fold. You must budget a little something to market your book. Part of marketing is sending out review copies, inquiries to the media, press kits, and time.  It may not be ...
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Authors: 3 Top Ways to Get Book Reviews

Authors: 3 Top Ways to Get Book Reviews

In the last few days, I've had several newer authors ask me to review their books. What shocked me was the approach some of them used. "Read my book and then give me a review," is not the best approach. A better approach would be to make sure the person you're asking has an interest in the genre. Prepare to ...
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30-Day Marketing Challenges are GREAT for Authors

30-Day Marketing Challenges are GREAT for Authors

I've shared the story, many times, of my naivety when I wrote my first book. Like many authors, I thought all I needed to do was write a book and the rest would take care of itself. Sales on my first books were minimal. Frustrated, I asked some very successful authors why I wasn't selling any books. The question they ...
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Authors... frustrated that your free offers aren't converting into subscribers?

Authors… frustrated that your free offers aren't converting into subscribers?

Whatever your interest, curiosity or question, there's going to be information available through a quick YouTube or Google search. Many times, you're directed to a website or blog for the information. Once you hit the site, there's a good chance an opt in box pops up, encouraging you to give your name and email address in trade for a video, ...
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Authors…Viral Marketing Is Easier Than Ever…If you know what to do

Authors…Viral Marketing Is Easier Than Ever…If you know what to do

When my first book was published, there was no such thing as online viral marketing, social media marketing or the Internet, as we know it today. It simply didn’t exist. Getting the word out about your books was costly and, oftentimes, not very effective. Authors often went unnoticed, simply because they didn’t have the knowledge or financial resources to do ...
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Authors... 10 ways to build a list of book buyers

Authors… 10 ways to build a list of book buyers

One of the best ways to sell books is to have a community of raving fans. The more developed your community, the more likely it is they will buy every book you publish. This post is not about how to publish your book. It’s about selling your book once it’s published. It’s all about strategies including list building strategies, marketing ...
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An Incredibly Effective Book Marketing Strategy Used by Lisa Nichols

An Incredibly Effective Book Marketing Strategy Used by Lisa Nichols

If you’re a raving fan of a particular expert, you tend to buy every book the expert has on the market. You also watch them on YouTube, listen to podcast shows they’re featured on, read their blog, and follow them on social media. If you’re like me, you do all you can to learn as much as you can from those ...
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Authors: Are you in the Edutainment or Docutainment Realm?

Authors: Are you in the Edutainment or Docutainment Realm?

Edutainment: education through entertainment. Docutainment: A documentary with a focus on entertainment. I first heard of edutainment at a National Speaker Association meeting years ago, but until last evening, never thought of docutainment. I realized the movie I was watching qualified as docutainment. Google Reveals One Aspect Curious to learn more about the term, I went where most people go ...
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A crucial insight for authors to increase revenue opportunities

A crucial insight for authors to increase revenue opportunities

Virtually every client I work with has similar goals. Write a book Market an existing book Be booked to speak Make money .... and lots of it Influence others with the written and spoken word These are all achievable goals for experts who are willing to put in the time, money and effort with laser focus on the outcome; selling ...
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Authors... which of these fears do you have when it comes to speaking?

Authors… which of these fears do you have when it comes to speaking?

A member of a Facebook group I belong to posed a question about fears to do with speaking. Things like fear of forgetting what you were saying, fear of being judged, fear of being misunderstood, fear of failure and fear of success. The list consisted of well over a dozen fears.  This got me thinking about my nearly 25 year ...
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