Authors: What, Why and How to build your platform

Authors: What, Why and How to build your platform

There's no argument from those in the know when it comes to securing a publishing contract and selling books. Many decisions are made based on an author's platform. Even if you self-publish, you need to build your platform. Your author platform is how you are currently reaching an audience of book buyers. It’s also how you plan to do so ...
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Authors: Will Your Platform Get You Noticed?

Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers. If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a ...
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Authors: Free Conversion Funnel Templates that Make You Money

Authors: Free Conversion Funnel Templates that Make You Money

Conversion funnel. Sales funnel. Marketing funnel.  As an author, it's to your benefit to know what these terms mean. A funnel (regardless of whether it's called conversion, sales or marketing) is the term that applies to a process you take subscribers, clients and potential clients through that usually starts with a free offer and ends up with a paid offer ...
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Authors: Radio and Podcast Interviews Create Untold Opportunities

Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up. With proper planning, you can interview several times a day ...
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Authors: Tap into Intuition When You Write

Authors: Tap into Intuition When You Write

As a writer, it’s likely you tap into what many call, “intuition.” I know I do. In a recent conversation with my sister, fine artist Lorraine Lawson, we talked about our own process for creation. It’s amazing how similar our strategy is around allowing ideas to flow through intuition. Writers, artists, musicians, photographers, and all types of creatives often go ...
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Authors: If you write about prevention, of any type, now’s the time to market

Authors: If you write about prevention, of any type, now’s the time to market

No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted. If you’re an author who writes about disaster preparedness, natural disasters or any number of trending topics, be sure to invest time in proactive marketing of ...
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Authors: Do Your Actions Match Your Goals?

Authors: Do Your Actions Match Your Goals?

I’ve been teaching marketing strategies to authors for well over a decade. Everything from how to get interviews, using speaking to market, article marketing, blog tours and lots in between. There are dozens, even hundreds, of ways to market your books. Book marketing guru, John Kremer, shares 1001 Ways to Market Your Books in his book by the same name ...
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Authors: Speaking Is a GREAT Way to Sell Books

Authors: Speaking Is a GREAT Way to Sell Books

Are you an author who uses speaking to gain visibility and sell books? Or a speaker who wants to use books to gain visibility and get more speaking opportunities? Either way, you’ll be way ahead of the game when you have the right tools and training. Whether you speak for free or a fee, or you speak to promote your ...
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Authors: Why giving bonuses STOPPED working

Authors: Why giving bonuses STOPPED working

Authors are constantly on the lookout for ways to sell books... and lots of them. A great way is to tap into your circle of influence to help with the marketing. Simply put...find people willing to help spread the word about your book. In years past, campaigns in which you had lots of “partners” promoting your book in exchange for ...
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Authors: If You Can’t Take Criticism, You Best Not Play

Authors: If You Can’t Take Criticism, You Best Not Play

If you’re an author who proactively markets, you are well advised to have broad shoulders. I can guarantee you this, the more you market, the more visible you become and the more you try to help other authors based on proven strategies, the more the haters comes out of the woodwork. Feedback “Clickbait article.” “This is crazy BS. And all ...
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How I Got Invited to Write for an Incredibly High Traffic Blog

How I Got Invited to Write for an Incredibly High Traffic Blog

As an entrepreneur, I look for the most efficient way to market myself and my business. Two of the most effective are OPM and OEM. OPM – Other People’s Money OEM – Other Expert’s Markets Both are great ways to increase your reach, while lowering your cost of marketing. OPM can be through sponsorship dollars, co-op advertising, affiliate sales, and ...
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Authors: Get Your Book in the Hands of Lots of Readers

Authors: Get Your Book in the Hands of Lots of Readers

If you dream of getting your book in the hands of lots of readers, you need to be proactive in the how, when and why of marketing your book. To get the greatest results, your marketing efforts need to begin long before your book is published. Don’t wait until you have the book in hand to create a plan for ...
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Authors: Not sure where to start with your book marketing?

Authors: Not sure where to start with your book marketing?

It’s likely you’ve heard writing your book is the easy part of being a successful author, whereas marketing is the more involved aspect of selling books. Writing a book is not necessarily easy, but there is an end in sight. Once it’s written, edited and published, that part of the process is done. As an author, you can’t stop there ...
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Authors: Turn Your Book Into an eBased ATM

Authors: Turn Your Book Into an eBased ATM

As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue. Let’s say you wrote a 12 chapter book on team building. Each chapter and go ...
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Authors: Don’t Let Fear Hold You Back from Your Purpose

Authors: Don’t Let Fear Hold You Back from Your Purpose

Many nonfiction writers dream of writing a book in hopes of having a major impact on their readers. They want to shift perception around a situation. Whether it be someone who writes about improving teams, creating better relationships, increasing a company’s revenues, or how to eat healthier, often, the bottom line is the author (expert) is committed to providing solutions ...
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Women in the Pet Industry Show What Influence is All About

Women in the Pet Industry Show What Influence is All About

Expert status. Authority. Influencer. These are all buzzwords to describe someone who is a leader in their industry. The fact is, when these words represent you, it’s about how to quickly enjoy the recognition, respect, and increased sales you deserve as THE recognized authority in your industry (no matter what profession you're in). In today’s noisy world, it’s essential to ...
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Authors: The Reality of Why You're Not Selling Books

Authors: The Reality of Why You're Not Selling Books

Some of my best blog ideas are a direct result from something I read on Facebook. Today is no exception. An author complained that they are not selling any books. Yet, when I looked at their activity on Facebook, it's apparent they spend a lot of time playing around and doing things that likely takes a lot of time away ...
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Authors: Is it worth putting time and money into media releases?

Authors: Is it worth putting time and money into media releases?

As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases. Yet, many authors never consider adding media releases into their marketing mix. If you’re not using the power of media releases in your marketing, you may be ...
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Authors: How to Effectively Use YouTube to Market Your books AND Position Your Expertise

Authors: How to Effectively Use YouTube to Market Your books AND Position Your Expertise

I’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics. Whatever struck my fancy, I would turn on my camera or iPhone and presto! a video was created. Although some of my videos received thousands of views, the majority had under 100 views ...
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Authors: Simple ways to generate multiple streams of revenue from nonfiction books

Authors: Simple ways to generate multiple streams of revenue from nonfiction books

As an author, it’s likely you not only want to write, you also want to make money from your writing. If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on. The first thing to do is realize ...
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