Marketing Your Book Every Day Doesn't Mean Marketing ALL Day

Marketing Your Book Every Day Doesn't Mean Marketing ALL Day

If you're serious about selling books, you have to accept that marketing is a must do. Daily marketing is ideal. Keep in mind, marketing every day is not marketing all day. Objections Abound In a recent blog post, I talked about using speaking as a way to sell books. I did receive a few objections regarding speaking. "I don't like ...
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Why Authors Should Speak on the Platform

Why Authors Should Speak on the Platform

Years before I published my first book and began making money from writing, I made my living as a professional speaker. Simply put, I got paid to speak. Early on in my business, speaking was my primary revenue stream. When I began my speaking career, I had no idea there was more than one way to make money as a ...
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Authors: When Do You Outsource Your Marketing?

Authors: When Do You Outsource Your Marketing?

Regardless of who publishes your book, you or a high-bred or traditional publisher, you need to take responsibility for the marketing of your book. In a recent post, I gave three great strategies for marketing your book. One woman left the following comment… “Is there a listing somewhere of people to hire to help market? I’d love to have someone ...
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38% of Authors Have No Idea Where to Start When It Comes to Marketing

38% of Authors Have No Idea Where to Start When It Comes to Marketing

Ask any cross-section of authors what they struggle with the most with book marketing and the answer is likely to be, “I don’t know where to start.” I liken this to asking someone who needs to lose weight for health reasons saying, “I don’t know where to start.” Really? With so much information readily available through books, Google searches, websites, ...
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Authors: Facebook Engagement Has the Potential to Create Raving Fans (and Readers)

Authors: Facebook Engagement Has the Potential to Create Raving Fans (and Readers)

Facebook is one of the best places for you, as an author, to build a community and develop potential readers for your books. Yet, many authors do nothing to create a presence. It's as if they are hiding out. Groups Groups are one of the best ways to focus your efforts on building a presence with people who have similar ...
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Authors: are you jumping over big money to save a little now?

Authors: are you jumping over big money to save a little now?

In the years I’ve been in business, I’ve watched incredibly talented people stumble when it comes to where to invest their marketing dollars. To save a few bucks, they will spend hours and hours searching out an answer…for free. Basically, they are jumping over big money to save a little now. I see this frequently with authors. They know they ...
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Inspiration or Discipline…What Makes for a Successful Author?

Inspiration or Discipline…What Makes for a Successful Author?

For as long as I’ve been a published author, I’ve heard some writers say they write when they are inspired, while others have a routine for writing. So, which is more effective? I suppose it depends on the person, but as a published author many times over, if I had to wait to be inspired, I would likely still be ...
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Get More Speaking Gigs ... Sell More Books

Get More Speaking Gigs … Sell More Books

In order to make money with your books, you have to sell them. No sales, no money. Simple. You increase your chances of selling when you know how to market your books. For years, I’ve posted articles on my blog, trade journals, other people's blogs and article directories about how to market books. I’ve also posted articles on how to ...
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You Can't Please Everyone... So Why Are You Trying So Hard To Do So?

You Can't Please Everyone… So Why Are You Trying So Hard To Do So?

Whether you’re an author, speaker, consultant or entrepreneur, if you’re at all visible online, you open yourself up to criticism, unsolicited feedback and sometimes, weirdos. I wish I could say the negative and weirdo stuff will never happen to you, but it does. I don’t know if was mercury in retrograde, the way the wind was blowing or due to ...
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Are Hybrid Publishers All They Are Cracked Up to Be?

Are Hybrid Publishers All They Are Cracked Up to Be?

The day you've been waiting for has arrived. Your book is published and listed on Amazon. The Hybrid Publisher you hired did all they said they would do .... to a point. You've been checking your numbers, but the same position on Amazon is frozen in time. The numbers are not moving at all. Then they move, but in the ...
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Are you a speaker who writes or a writer who speaks?

Are you a speaker who writes or a writer who speaks?

When I began my career as a professional speaker, I had a few choices of who to take advice from; those at the same level as me, totally green. Or the more seasoned, successful speakers. The same occurred when I began writing books. I could listen to the newer writers who had not had success selling their books, or listen ...
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The Why and How of an Author Media Platform

The Why and How of an Author Media Platform

Wouldn’t it be great to write your book, get it published and have Oprah’s people call you for an interview? Or maybe 60 Minutes comes calling for an appearance on the show. Even having local media reach out would be an author’s dream come true. Can this happen? Well… yes and no. If you do nothing to raise awareness about ...
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Books inspire... does yours?

Books inspire… does yours?

“In 1964 I was separated from my wife at that time and living in a rundown hotel. On the bed stand was a Look magazine with an article on Frankl’s book. I went to the library and got a copy and still have that book. As a result of that book I switched from engineering to psychology and have never ...
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7 Must Do’s When Hiring a Ghostwriter

7 Must Do’s When Hiring a Ghostwriter

With a recent blog post, Why Some People Should NOT Write a Book, I received several private messages regarding ways to get a book done… even if you don’t write a word. I do know there are multiple ways to accomplish the result of a published book. Many years ago, I worked with a client who didn’t have the time ...
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Why Some People Should NOT Write a Book

Why Some People Should NOT Write a Book

I’ve been a proponent of experts writing books to build their business for years. There’s a lot of power and opportunity for someone who takes the time to put their experience and knowledge into a book. Yet, not everyone is meant to write a book. As a matter of fact, some people should scrap the idea entirely. Keep in mind, ...
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Create a "Thunderclap" to Sell Lots of Books

Create a “Thunderclap” to Sell Lots of Books

If you’re an author trying market your book, you must do more than send out an occasional email, tweet or social media post. It’s also important to do all you can to let more than only those in your direct reach know about your book(s). You’re going to do a lot better by tapping into the circle of influence surrounding ...
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Start a Movement with Your Book

Start a Movement with Your Book

Think about a book you read that literally changed your life. It could be spiritual, political, self-help, religious, relationship, improve finances or just about anything you were seeking an answer on. Now imagine if the author never wrote the book. Or maybe they wrote the book, but never did anything to get the word out about it. It could have ...
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11 Ways to Promote Your Book with One Blog Post

11 Ways to Promote Your Book with One Blog Post

Yesterday, I wrote about using Blog Tours to sell books. Today we will go further to look at repurposing and gaining visibility for your content. Evergreen One of the first rules of thumb for repurposing content is to make it as evergreen as possible. What this simply means is that the content will be as timely today as a year ...
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Blog Tours Sell Books… When Done Right

Blog Tours Sell Books… When Done Right

Ask any author what they want to happen with their book and they will likely say, “Get it in the hands of readers.” In other words, they want to sell books. Market reach is essential to selling books. It’s about critical mass. What this simply means is this; the more eyeballs who see the messaging about your book(s), the better ...
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Authors (entrepreneurs, coaches, consultants) ... Do you abide by this rule of marketing?

Authors (entrepreneurs, coaches, consultants) … Do you abide by this rule of marketing?

One of the first “rules” of marketing is this; don’t try to be all things to all people. The temptation for many entrepreneurs, coaches and consultants is to respond with, “Everyone is my market!” This happens with authors too. For example, if an expert writes a book on health and nutrition, there are some who would assume the book would ...
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