#1 Rule of Affiliate Marketing and Sales

Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there's more than one top rule, but here's top of the list.

#1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an affiliate relationship faster than you owing someone money or not paying them when you agreed to.

Another rule: Pay them what they really earned.

The best thing to do to avoid any confusion is to assure ahead of time the affiliate knows when you pay, how you pay and if you hold back any money in case of refunds.

In the years I've been involved in online marketing I've made lots and lots of money as an affiliate.  I've been an affiliate for some amazing people. Most (99%) do pay on time and they do pay what was earned.

But then there are always the exceptions to the rule.

One person has owed me a couple hundred dollars for several months. I've given plenty of time for the person to pay me.

I even asked (twice) when I would get paid. Both times I was assured it would be that day. Well, both those days came and went and no money was sent to me.

(Your affiliates should never have to hunt you down for the money they've earned.)

What this means is I will never promote for this person ever again. Ever!

Another time I knew a customer had purchased through my affiliate link but I never got paid on that sale. How did I know they bought through my link? Because the person who purchased said they had bought through my link.

I've been known to let people know I have an affiliate link. Often, I give a bonus or two when someone buys through my link. This adds value to the buyer and it lets me know exactly who buys.

It may sound like I'm being petty or bitter.

Nope! I'm not bitter, but I figure if this is how someone treats their affiliates how will they treat the business we send them?

If you're going to play in the game of affiliate marketing and sales you need to have a squeaky clean reputation.

Here's some common sense rules:

1. Be clear on what the commission rate is
2. Pay on time
3. Pay what the affiliate earned
4. Appreciate your affiliate
5. Take really good care of the customers they sent you
6. Say thank you to the affiliate

The best experience I had was when one expert I promoted for sent me a check for over $11,000 for one campaign I did for her. Not only did she send me a personal note with the check, she sent me a gift.

She has been known to send bottles of wine to her affiliates. Well, she knows I don't drink (at all) and sent me a wonderful box of pears.

Wow! Did that ever make me feel special.

Will I promote for her again? Beyond a shadow of a doubt.

To the person who still owes me a few hundred dollars… I hope you are reading this and realize you've messed up… big time.

This article was initially posted in my ezine. I was shocked at how many people wrote to tell me something similar happened to them. And! they told me who did it.

Wake up folks. The Internet and social media has made the world very small and people do share the good, the bad and the ugly.

Find out more about affiliate marketing and sales in Power Up for Profits! The Smart Woman's Guide to Online Marketing Click here to order.

7 Steps to Making Money with Affiliate Partnerships

If you’ve been around the Internet for any length of time, you have likely heard you can make money through Joint Venture partnerships and affiliate programs. You may already be doing so, but not at the level you know is possible.

Without a doubt, partnering with the right people increases your market reach, credibility and revenue stream. It’s a great way to do business. Unfortunately, many people attempt to do so without really understanding how to gain the greatest benefit for all concerned.

There are numerous types of affiliate and joint venture partner arrangements and relationships. There are those where as an affiliate you simply search out products and services that you think your market wants or with very little interaction between the you and the affiliate. Conversely, you have those who seek out your products and services for their market, but have very little interaction with you.

[Read more…]

Join Marianne Williamson, Ali Brown and me for an amazing event

What an amazing 2010. It is likely one of the most intense years of my life. I am looking forward to an incredible 2011. I know it will be.

How do I know? It’s simple; I choose it to be. Regardless of what life puts in my path I know it is all a part of the tapestry of life. Each experience, no matter what, takes me deeper into the person I am destined to be.

This is true for all of us. Although there are many people who fully understand this, there are still more who let outward circumstance determine the quality of their life.

When we get to the point that no matter what life has in store we know we are blessed, life becomes very magical.

I can’t say I always felt this way. No, no, no.

Many years ago my life was the complete opposite. You could say it was a royal mess.

So what was the catalyst for the change? A journey I began over 30 years ago. A journey that I fully understand includes sharing insights with men and woman who are ready (and have the desire) to learn how to have an incredibly fulfilled life.

Because I know how valuable learning how to live the most fulfilling life possible is I have some very special programs I want to share with you.

Social Entrepreneur Empowerment Series

This truly unique global tele-series will inspire and empower you to think bigger, strategize better, and make the contribution you're capable of making.

I am honored to share the stage with some of my personal heroes, NY Times #1 best-selling authors, self-made millionaire entrepreneurs, and global visionaries such as Marianne Williamson, John Robbins, Ali Brown, Fabienne Fredrickson, Julia Butterfly Hill, Bill Drayton and more inspiring pioneers of social change.

Please join us and discover how these people came up with brilliant ideas, and against all odds, succeeded at creating humanitarian products, services, and organizations that are transforming the world.

Get the details and RSVP

You will leave with numerous valuable strategies you can implement right away, including the latest thinking on: social change, green marketing, conscious marketing, mission-based business, online movement building, client attraction, book authoring and marketing, branding, niching, outsourcing, generating a mindset for success, the blueprint for launching a social enterprise, standing out on the web, attracting a global following, building a financially-successful enterprise, product launch formulas, time management secrets, social media strategies, leading fundraising methods, and more to help you triple your bottom line – people, planet, and profit!

Reserve your spot now. Click here

Daily Awareness Radio Show

On 1.11.11 join me for my newest venture. Daily Awareness: Spirituality in Business will feature leading conscious business experts and world visionaries as weekly guests.  The show's focus will be to explore the impact of spirituality on business.

Join me as I share an insightful conversation with Tom Terwilliger, author of 7 Rules of Achievement. The process of real, acute and lasting change almost always comes as a result of taking some sort of “LEAP of Faith.” More often than not the LEAP is taken consciously but leaper has no clue of the process that is taking place. Tom has identified and teaches that 4 step process. Tom and Kathleen will discuss the process and how understanding and mastering it will allow anyone to consciously take massive LEAPS forward in their life.

Click here to access show page

The Transformational Life Home Study Course

The Transformational Life is perfect for anyone who wants to take your exploration of life to one of the deepest levels possible. You will learn exactly what I do to create a life filled with joy, abundance, contribution, caring, creativity, vision and passion.

I am giving 100 programs away. Find out how you can get your own.


NAMS5 – Niche Affiliate Marketing Telesummit

Jan. 14-16, 2011

Featuring top Internet and affiliate marketers.

The price has gone up to $397 but David Perdew (founder of NAMS) gave me a coupon code that will get you $100 of the full price.

Use this code to get your discount “UnderTheWire”

You get everything (including my program The Transformational Life) for only $297.

Click here to register. When you do, send me a copy of your receipt to reserve your spot in The Transformational Life program.

In success,

Kathleen Gage
The Street Smarts Marketer

Retweets welcome