#1 Rule of Affiliate Marketing and Sales

Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there's more than one top rule, but here's top of the list.

#1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an affiliate relationship faster than you owing someone money or not paying them when you agreed to.

Another rule: Pay them what they really earned.

The best thing to do to avoid any confusion is to assure ahead of time the affiliate knows when you pay, how you pay and if you hold back any money in case of refunds.

In the years I've been involved in online marketing I've made lots and lots of money as an affiliate.  I've been an affiliate for some amazing people. Most (99%) do pay on time and they do pay what was earned.

But then there are always the exceptions to the rule.

One person has owed me a couple hundred dollars for several months. I've given plenty of time for the person to pay me.

I even asked (twice) when I would get paid. Both times I was assured it would be that day. Well, both those days came and went and no money was sent to me.

(Your affiliates should never have to hunt you down for the money they've earned.)

What this means is I will never promote for this person ever again. Ever!

Another time I knew a customer had purchased through my affiliate link but I never got paid on that sale. How did I know they bought through my link? Because the person who purchased said they had bought through my link.

I've been known to let people know I have an affiliate link. Often, I give a bonus or two when someone buys through my link. This adds value to the buyer and it lets me know exactly who buys.

It may sound like I'm being petty or bitter.

Nope! I'm not bitter, but I figure if this is how someone treats their affiliates how will they treat the business we send them?

If you're going to play in the game of affiliate marketing and sales you need to have a squeaky clean reputation.

Here's some common sense rules:

1. Be clear on what the commission rate is
2. Pay on time
3. Pay what the affiliate earned
4. Appreciate your affiliate
5. Take really good care of the customers they sent you
6. Say thank you to the affiliate

The best experience I had was when one expert I promoted for sent me a check for over $11,000 for one campaign I did for her. Not only did she send me a personal note with the check, she sent me a gift.

She has been known to send bottles of wine to her affiliates. Well, she knows I don't drink (at all) and sent me a wonderful box of pears.

Wow! Did that ever make me feel special.

Will I promote for her again? Beyond a shadow of a doubt.

To the person who still owes me a few hundred dollars… I hope you are reading this and realize you've messed up… big time.

This article was initially posted in my ezine. I was shocked at how many people wrote to tell me something similar happened to them. And! they told me who did it.

Wake up folks. The Internet and social media has made the world very small and people do share the good, the bad and the ugly.

Find out more about affiliate marketing and sales in Power Up for Profits! The Smart Woman's Guide to Online Marketing Click here to order.

Willie Crawford is at it again

 

A few weeks ago I finished a six week course with Willie Crawford. I didn't hesitate for a minute to invest in his course. The reason being is I have bought lots of products from Willie and each one has been worth far more than what I paid.

 

The course I took was all about how to become very, very successful as an affiliate and with affiliate products and services.

The cost was just a little bit shy of a thousand dollars and worth every penny.

I'm well aware of the fact that not everyone is ready to invest that kind of money.

That's why I jumped at the chance to promote a fantastic audio product Willie has on becoming a super affiliate. I purchased it about an hour ago and have been listening to it. I have to say it is well worth the $17 I invested.

The best part of all…. you can become an affiliate and make back many times the amount the report will cost you. So you really ha ve nothing to lose and lots to gain.

If you want to learn from one of the best about what being an affiliate is really about then be sure to get your copy right away.

Click here to read more.

Kathleen

Teleseminars – One of the Best Ways to Build Your Business and Your Revenues

Holding live workshops and seminars are a good way to build a business. However due to current economic trends, the traditional methods of holding and conducting workshops make it very difficult to execute and get participation. In addition, the costs involved in getting a venue, audio visual aids and providing refreshments for the participants make it quite expensive and there are many factors that could prevent the event from being successful and profitable.

This explains why businesses are gradually moving towards teleseminars as a way of holding workshops and training sessions. All the attendees have to do is dial in to the conference line or click onto a website URL and listen and view the presentation.

The cost of holding a teleseminar is fairly reasonable. I have actually generated close to $20,000 on several occasions with an investment of between $50 – $100.

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Collaboration Rather Than Competition – The Need for Wise Partnerships is higher than ever

I have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed.

 

The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. Business as many of us knew it changed forever. Unfortunately, many people dug their heels in after 9/11 and waited for things to go back to the way they were.  It didn’t take long for many of the heel diggers to go out of business.

 

Some of us realized things were never going to be the same. We needed to be flexible in our approach to our business.

 

With today’s economy, entrepreneurs are once again faced with the need to adjust and transform.

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