6 Ways to Gain Visibility

Being seen is one of the greatest challenges for today's entrepreneur. There's so much activity on line, how do you stand out?

Many people don't. They get lost in the shuffle.

Here are some questions to consider…

  • Are you struggling to be seen by potential clients?
  • Do you feel like there's so much “noise” in the marketplace, you get lost in the shuffle?
  • Looking to stand out in a big way?

If you said YES! it's time to be really clear about how you are spending your time online. If you're playing around on Facebook and Twitter without a clear plan, you likely waste a lot of time in your day that could be used to build your visibility and business.

It's not that playing around on social media is wrong, but if you are sacrificing the success of your business due to this, then there's a problem.

6 Ways to Gain Visibility

A few of the most common ways to gain visibility are:

  • Blogging
  • Live-streams
  • Facebook live
  • Tweeting with a strong opinion
  • Article marketing
  • Podcast and radio interviews
Although all of these are great, it's extremely important to have a strategic approach to what you are doing. Rather than haphazardly take action, be clear on the ROI – return on investment – of your efforts.

There is a Solution

Not sure how to do this? On Wednesday, January 10th, I'm hosting a one day event in Portland, Oregon called Rock Star Visibility. During this up close and personal event.
I'm going to share my best insights on how to become very well known in your market.

http://www.powerupforprofits.com/BeSeen

Here's why attending will benefit you. In the coming year, my focus is going to be gaining tons of visibility for my memoir. I've been working on the visibility plan for several months.

Anyone who attends will benefit from getting a “pull back the curtain” look at my plan.

I can assure you, the things you will learn are not entry level at all. This event is for those who are serious about visibility.

http://www.powerupforprofits.com/BeSeen

Ready to make 2018 your most visible year ever? Then you're ready for Rock Star Visibility.

Rock Star Visibility – One Day Event Takes Portland by Storm

One of the most common mistakes I see authors, speakers and consultants make is to not focus on visibility. For some reason, they think all the need to do is have the “thing” such as a book, speech or service, and somehow, someway, people will discover them.

Not so! The fact is, you have to be very proactive in your efforts to gain visibility.

There's an art and science to gaining visibility. The art of visibility is something that most experts refine over time. They learn what does and does not work with their messaging.

They discover what social media platforms are best for their market.

They find out what media outlets are best targeted for their message.

The science of visibility is aligned with the art. It's a process of trial and error, analytics, stats, and feedback.

Because of the number of people who ask me how I've managed to gain so much visibility, I've put together a one day training that addresses the topic of Rock Star Visibility for Today's Entrepreneur.

One very underutilized tool is a media release aka press release.

To show you, real time, how I use media releases, here is the first of several for my upcoming event. Each will have a different slant (hook) and be distributed a minimum of two weeks apart.

Distribution will be in the Pacific Northwest in order to have a targeted approach. It will be sent via email, web pages, forms and other online means to television, radio, newspapers, monthly and weekly publications.

For Immediate Release

Rock Star Visibility for Today’s Entrepreneur One Day Workshop Takes Portland by Storm

Eugene, Oregon – October 30, 2017 – Business marketing strategist, Kathleen Gage, is hosting a one-day workshop that teaches entrepreneurs how to have rock star visibility.

For entrepreneurs ready to live up to your full potential and be seen in a BIG WAY, this workshop is for you.

FACT! The world is in a world of hurt. Now, more than ever, those willing to stand up and be heard are those who WILL change the world.

FACT! Taking time to plan the coming year increases your chances of success.

FACT! Visibility doesn't happen by chance, it happens by design.

FACT! The only way to do what you're here to do… in a big way… is to be SEEN in a big way!

Join Kathleen Gage for a one-day experience where you will learn exactly what you need to do to create power-packed visibility. The kind of visibility that makes you an in-demand speaker, author, consultant and entrepreneur.

http://www.powerupforprofits.com/tranform2018

During this deep-dive experience you will…

  • Learn how to gain massive visibility in your own backyard (perfect for anyone who doesn't want to get on a plane… ever again)
  • Understand how to become an in-demand media darling
  • Learn how to find great opportunities both online and off to solve the visibility puzzle once and forever
  • Discover the most powerful way to get in front of your sweet spot clients
  • Find out the one “true secret” for gaining incredible visibility while filling your client base with ideal clients (this one insight will be worth far more than the price of admission)
  • Have potential clients asking if they can hire you because of your market position and visibility
  • Increase revenues and profit margins due to rock star visibility
  • Be willing to bust out of old thinking and be seen for who you really are

In this power-packed event you will map out the coming 12 months in order to fully optimize your efforts. This is not a rah-rah event (although you will be inspired beyond measure)

This is the real-deal of strategically planning your success by planning your Rock Star Visibility!

Limited Seating. Tickets available at http://www.powerupforprofits.com/tranform2018

Kathleen Gage is a powerhouse woman of a certain age who is known as the “no-nonsense, common sense” speaker, author, marketing consultant, product creation specialist, and owner of Power Up for Profits.

Kathleen works with other women of a certain age who identify as conscious entrepreneurs ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice.

Kathleen Gage’s memoir, Lost Soul, is scheduled for release in 2018. Her memoir is evident that no matter how far one falls, with grit, determination and commitment, anything is possible.

Although Kathleen is recognized as a top leader in her field, this wasn’t always the case. Kathleen made choices in her teens and early twenties that took her from a comfortable middle-class upbringing to a life of homelessness and being unemployable.

Kathleen Gage rose above seemingly insurmountable odds to become an award-winning business owner, bestselling author, Internet sales and marketing trainer, and highly sought-after keynote speaker.

As an early adopter of online marketing, Kathleen is known for cutting through the fluff. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

With more than 25 years of experience in sales, marketing, management, public relations, and promotions, Kathleen has consulted with and trained organizations such as the U.S. Marine Corps, Novus Corporation, and AT&T. She has acted in leadership and advisory capacities for many organizations, including being past president of the National Speakers Association Utah Chapter, past vice-chair and marketing chair for the Central Region Council for the Department of Workforce Services of Utah, and a member of the legislative council for the American Cancer Society of Utah.

Outside of her professional life, Kathleen can be found training for a marathon, walking her dogs, working in her many flower gardens, feeding her horses or playing a fierce game of cards. Kathleen is committed to healthy life in mind, body and spirit.

Contact:
Kathleen Gage
P.O. Box 551
Pleasant Hill, OR 97455
541.746.5551
Kathleen @ kathleengage (dot) com

 

 

 

 

7 Steps to Go From Unknown to Powerhouse Influencer

It’s likely you’ve heard (and you know) the more visible you are, the better. Whether you are an author, speaker, coach, consultant or entrepreneur, the more visible you are to your “sweet spot” clients, the easier it is for them to make a decision to invest in your products and services. And the more influence you have.

Yet, it’s not just about being visible, it’s about being visible to those who are interested in who you are and ultimately, what you have to offer.

With as resistant as many people are, you would think the process of gaining visibility is as difficult as climbing Mt. Everest. Truth be told, it’s easier today than ever before to gain visibility AND to be extremely targeted about it.

Often, resistance to anything happens for a few reasons.

  1. Not knowing why you’re doing what you’re doing.
  2. Fear of judgment.
  3. Thinking it’s way too difficult.
  4. Believing you’re way behind where others are, so you don’t bother getting started at all.
  5. Not sure how to start.

Visibility comes in a variety of ways; online, offline, at conferences, in the media, in your local community and through social media.

Countless books have been written on how to gain visibility. A quick Amazon.com search with the word “visibility” brings up over 2,000 choices. At the top of the list (at the time of this writing) is Visibility Marketing: The No-Holds-Barred Truth about What It Takes to Grab Attention, Build Your Brand and Win by David Avrin and Jeffrey Gitomer.

No stranger to visibility, Jeffrey Gitomer is the author of dozens of books, many of which have been bestsellers. He is a recognized authority and incredibly visible to his market.

Yet, there was a day no one knew who this quirky expert was. Like most people, he was a complete unknown.

blog pawsThen there’s Pamela Slim. My first exposure to Pamela was during her keynote presentation at BlogPaws 2016.  Entering the stage with her husband, young son and daughter and some of their four-legged family members, Pamela exuded a level of confidence and presence in a very understated way that immediately got the attention of everyone in the room.

Pamela is the author of several books including Escape From Cubicle Nation: From Corporate Prisoner to Thriving cubicle nationEntrepreneur. With her circle of influence including some of the most recognized experts in a variety of industries, Pamela made no secret of the fact at one point in her career she was a complete unknown who dreamed of being a recognized influencer.

Watching Pamela share stories of how she took her son, then an infant, on walks in his baby stroller, never imagining how one flash of insight would change the direction of her life forever.

As several hundred animal enthusiasts and business owners hung on her every word, Pamela told of the day she had the thought to send a blog post she had written to Guy Kawasaki, not sure if he would even read it. Not only did he love the post, he asked her to expand on a few points and then posted it on his blog (giving her full credit).

pam slimIn essence, here’s what she said.

“I had no way of knowing how much one choice, one action, would change my life,” she said with a laugh. “I’m fully aware how much Guy helped my career. And I’m fully aware had I not acted on my hunch, my life would not be what it is today.”

Today there is no question at all how influential this woman actually is.  Ironically, her message had similar undertones as my message during my presentation earlier in the day.

  1. Get out and be seen.
  2. Do what you are here to do.
  3. Don’t let fear hold you back.
  4. Play big… as big as you possibly can.
  5. When you focus on truly serving your customers and clients, do the footwork and keep at it, the money will be a natural bi-product of your efforts.
  6. Let intuition guide you and take action on the “downloads” you get.
  7. Remember… this is NOT a dress rehearsal; it’s the real thing called life.

It is very evident Pamela and I both have an urgency in encouraging people not to let anything stop them.

Almost verbatim, Pamela said something I had said in my session. Actually, many experts and influencers are sharing a similar message, which is, “Get out and do what you are here to do. Get out of your own way and let yourself be guided to those things you are meant to do. Don’t hide out, but rather, do what you can to get your message out in a big way. There is so much work that needs to be done and you owe it to yourself and your market to do all you can to do the work.”

If you’re reading this, you KNOW you have work to do. You also KNOW today is the day to quit hiding out and do what’s in front of you. Whatever motivated you to begin your business (or if you are thinking of starting a business) stay the course with this so you can go from hiding out (at whatever level) to being a person of influence to those you are meant to impact.

cropOne way to increase your influence power is to write a book. Better than simply writing a book is to get the book to #1 on Amazon.  Not sure how to do this? Check out my newest (and complimentary) eReport – Hit #1 On Amazon. Click here to access.

 

 

 

 

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