Why Most Book Reviews are Bogus and What to Do About It

 

Have you ever made a book buying decision based on a review? I know I have. Many times over.

I’ve purchased books because of great reviews and I’ve held off on buying a book due to poor reviews.

As a consumer, I do pay attention to what other readers say about a book as part of my buying decision. I also pay attention to personal recommendations.

As an author, I know how important reviews are. They are worth their weight in gold. Yet, many authors miss this very important part of book marketing… real reviews.

“Book reviews are so important because most people make their buying decisions (not just on books, but on almost everything these days) based on social feedback. People like to see others give a “thumbs up” before they take action and buy something.” Debbie Drum.

How to get reviews

Getting reviews is sometimes as simple as asking. You can ask family, friends, colleagues or clients. There are plenty of Facebook groups dedicated to those who like to review books. But the challenge is, who you ask may not be a fit for the genre of your book.

The best reviewers are those who have already reviewed books on any major book selling site, like Amazon, in the same genre as yours. One way to find these types of reviewers is to look for reviews for books that are like yours.

For example, if you wrote a book on dieting, check out other books on dieting and compile the names of the reviewers. From there, you can check their Amazon profile, find them on Twitter, Facebook and LinkedIn.

This is a very targeted, although time consuming process.

Swapping reviews

You can also swap reviews. This can be effective, but extremely time consuming. The downside of review swapping is some reviewers write bogus reviews. Sure, you have a review, but it’s not worth much at all in the big scheme of things.

Review swapping is rather controversial and in many cases, Amazon frowns upon it. Why? As previously mentioned, many of the reviews are bogus.  Amazon looks for real reviews by real readers.

When Amazon sees bogus swaps, they will remove the reviews.

Buying reviews

Don’t. That’s all I have to say about that.

Well, I have a bit more to say. There are some reputable companies that do offer to review for a fee, but for the most part, you want to avoid those who claim they can give you 5 star Amazon reviews without even looking at your book.

Also, avoid going to somewhere like Fiverr.com to get your reviews. It's just not worth the risk and misguiding your potential readers.

Learn the easy way

Bottom-line is this, the more your reviews come from those who read your book the better.

Not sure how to do this? Join me on Monday, December 18th where my “getting reviews” expert, Debbie Drum is going to show you exactly how to get lots of great reviews fast.

I was blown by Debbie’s process for getting real reviews in record time. As I get ready to promote my memoir in a few months, what I learned from Debbie is going to be a game changer. You can be sure of one thing; I’ll be using Debbie’s process.

Because I know how valuable this information is to authors, I’ve invited Debbie to share How To Build An Army of People Selling Your Book For You Non-Stop, 24/7 and FOREVER!

http://www.powerupforprofits.com/bookreview

It all happens on Monday, December 18th.

 

 

Authors: 3 Ways to Sell More eBooks on Kindle

Selling books takes more than simply adding them to Amazon. Whether it be a physical book or a Kindle book, you have to do more, much more, than simply list them.

Take Kindle. If all you do is list your Kindle book, it is almost guaranteed to get lost in the shuffle. You absolutely must be proactive in your approach to readers knowing your book exists.

Three things you can do to increase your sales are 1) drive traffic, 2) list your book with the KDP Select program and 3) be strategic about keyword selection.

Drive Traffic

Driving traffic is about strategy. To get the most out of your efforts, create a plan and stick with the plan. It's better to have 3 things you do on a consistent basis, than 50 things you never get around to.  Some of the simplest ways to raise awareness and drive traffic are to tweet, create memes you put on Facebook and short YouTube videos to encourage people to visit your book page on Amazon.

If you have a subscriber list, be sure to let subscribers know when your Kindle book is released. You can offer an incentive for people to buy during a specific period of time. You can also give the book away by joining the KDP program.

KDP Select

With the KDP (Kindle Direct Publishing) program, you have 5 days during a 90 day period to give your book away. This is a powerful feature of the program in that, when you plan it right, you can get lots of downloads on your book.

The first thing I hear from authors is, “I don't want to give my book away. I worked hard on it and want to make money.”

The reality is, the more books you give away and the more books that are downloaded, the higher your rankings on Amazon for your keywords and categories.

If you plan it out right, you can have ways to drive traffic from your Kindle book to an opt in page, your website, your blog or even your social media platforms. The image with the free download is something I've added to a couple of my Kindle books. Although not everyone will take advantage of this excellent report, many readers will. Each one of those readers is a potential buyer for other products and services I offer.

Nowadays, it takes more than someone accessing your book to make money. It's about an integrated approach to bring them into your community. Once people are in your community, you can make offers for other products and services.

Keywords

To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Relevant keywords can boost your placement in search results on Amazon.

Selecting the right keywords can be the difference between no sales and daily sales.

For many writers, finding that best keywords is a major challenge. Not long ago, I discovered a tool that makes the process incredibly easy. It's called KDSPY and helps you find the sweet spot for the right keywords on Kindle.

KindleSpy (KDSPY) is a super easy to use tool that helps you to know which categories and keywords will get you the greatest results for your efforts. With a single click, you can reverse engineer the process of the best-selling categories.

Best part of all, KDSPY  integrates directly into your browser. That means you can do your research right on Amazon.

To see how it works, click here.

The bottom line is this; you have to think like a marketer if you want to sell books. The days of sitting by, hoping for results are long gone. Be a proactive author in order to enjoy the fruits of your writing labor.

Authors: What, Why and How to build your platform

There's no argument from those in the know when it comes to securing a publishing contract and selling books. Many decisions are made based on an author's platform.

Even if you self-publish, you need to build your platform.

Your author platform is how you are currently reaching an audience of book buyers. It’s also how you plan to do so. It is your influence, your ability to sell to your market. It is your ability to sell books because of who you are or who you can reach.

Your author influence is your ability to impact your readers perspective, beliefs and point of view. It is also the capacity to have an effect on the character, development, or behavior of someone or something.

What is Your Platform?

Your platform has to do with who you are… what makes you unique? It's also your personal and professional connections and any media outlets you can tap into in order to sell books.

In reality, if you want to get a book deal or agent, you need a platform. If you are a self-published author, you need a platform to sell your books. When your book is ready you absolutely must have a platform if you want to sell books.

Your platform includes your current customers and clients, audiences you present to, listeners who hear you on interviews, television audiences, blog readers, social media platforms, current email list and the market reach of collaborative partners.

Start Now

Many authors delay building their platform. Successful authors know there is no time to wait. They work on their platform on a consistent basis.

To build a rock solid platform you need to start immediately by doing something every day. Whether it's to blog, guest blog, set up interviews and speaking engagements, create a media kit, secure endorsements or be a featured expert on a summit, radio show or podcast, you will be well served to embrace the fact you need to build your platform.

Not sure where to start? Check out the Book Accelerator program to learn how to build your platform AND create a successful book launch.

 

 

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Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers.

If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a publisher due to greater possibilities of selling books… and lots of them.

To some authors the concept is clear, yet the majority are confused by what it actually means. This confusion can lead to inaction on the part of the author to build a platform.

“Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.” Jane Friedman.

Be a Serious Player

If you want to be taken seriously as an author, you must develop and grow your platform. It was in the nineties that agents and publishers began rejecting nonfiction books due to the author not having a substantial reach.

Many authors assumed that the publisher would take care of getting them in front of their readers, when in fact, the publishers were, and still are, more likely to work with authors who are proactive in creating a market presence.

Now, more than ever, an author must have a platform to achieve their greatest results with a book.

Putting Together Your Platform

Two main areas for your platform are your visibility and your target audience. In order to optimize your efforts you need to focus on these two areas.

Visibility simply mean this; where will you be seen? You can project your opportunities base on where you’ve appeared in the past such as guest blogging, featured articles, interviews on podcast shows, radio and television. Visibility is also directly related to your social media platforms.

Target audience are those people who are most likely to be interested in your information. These are the people who view you as an authority and influencer.

Activities that create your platform

Building a platform requires ongoing, consistent action. To assure you take consistent action,  create a visibility checklist. Each day, do something to gain visibility and market reach. The more consistent you are, the better.

  • Content marketing
  • Blogging
  • Interviews
  • Speaking
  • Collaboration

Content marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that builds your authority, influence and market reach.

Blogging

Blogging is the process of writing content for your blog and/or as a guest blogger.

Interviews

Interviews can be done by way of podcast shows, radio shows, television, live stream, or print media.

Speaking

There is plenty of opportunity to speak and present. Online you can do teleseminars and webinars. Offline, they can be small, intimate groups, or large groups where you are a keynoter. Speaking is one of the best ways to build a platform

Collaboration

Partnering with industry influencers is a great way to increase your market reach and build your platform. Recently, I partnered with the owner of a video company. We were both able to increase our influence and market reach due to our collaborative efforts.

Time Takes Time

Building your platform takes time. It’s not going to happen without continued effort. It’s a mistake to think you can do something once and get the type of result you are seeking.

Think of it this way, if you were to do  one thing every day for a year, your results will likely be lightyears ahead of most authors.

Whether it be a blog post, guest blogging, radio interview, article marketing, social media posts, videos and livestreams, and speaking engagements, when you do something each and every day, your market is going to notice.

So will publishers and agents. When you have a lot of content online that is of high value, you become a minimal risk. Actually, when done right, you become an in demand expert.

Go Deep

Want to dig deep into building your platform? Join me on Wednesday, October 18th for a private training for members of the Book Accelerator membership program. For only $37 a month you receive the live training and a full suite of training on how to launch a book. This includes a backend membership area with dozens of videos, PDF files, checklists and cheat sheets.

Best of all, there’s a 100% money back guarantee.

Go to www.anatomyofabooklaunch.com

Authors: Do Your Actions Match Your Goals?

I’ve been teaching marketing strategies to authors for well over a decade. Everything from how to get interviews, using speaking to market, article marketing, blog tours and lots in between.

There are dozens, even hundreds, of ways to market your books. Book marketing guru, John Kremer, shares 1001 Ways to Market Your Books in his book by the same name.

Book marketing is not a “one size fits all.” What might work for one author may not work for another. Yet, many times when an author learns about a strategy, they assume the person teaching it is saying, “Every author MUST use this strategy if you want to succeed.”

Not so. You have free will to either do, or not do, what is being taught.

Why You Must Market … Regardless of the Details

The reason an author markets is to raise awareness about their book(s). When you raise awareness, you tend to have a better chance of selling books. When you sell, well… you make money. When you make money, you don’t have to be a struggling writer.

When an author says they want to sell books, and lots of them, they must be willing to get out of their comfort zone.

“I’m a writer, not a marketer,” is something I often hear from those reluctant to do much of anything remotely resembling marketing.

This type of thinking is what prevents many authors from selling more than a handful of books.

Resistance is High

Recently, I wrote a blog post about speaking to sell books. Quite a few people loved the information while others were frustrated with the post.

“Some people would prefer to market in a way that they don’t have to be seen by their book buyers,” one person wrote privately.

“I’m not a speaker. I don’t want to present to sell books,” another wrote.

Here’s the deal. Based on your goals, you must decide what you are willing to do.

If you say you want to get your book in the hands of as many readers as possible, why would you not do everything in your power to market your book(s) including speaking?

Sure, some things may be unfamiliar or uncomfortable, but does that mean you will never try it?

Someone must do your marketing

Regardless of whether you do the actual work, or you outsource, someone must do the marketing. Successful authors accept responsibility for the marketing and promotion of their book(s).

If all you do is write the book, but fail to market, you will never know what’s possible with the success of your book.

Reach your readers through OPM

If you really want to expand your marketing reach, figure out ways to get in front of OPM … other people’s markets.

There are many ways to do this including speaking on the platform, being a featured expert on a webinar or teleseminar, interviews, guest blogging and social media.

Speaking

With my recent blog post, I shared information about the advantages of speaking to sell books. Not only is the platform a great place to reach lots of people, speaking is a great way to position your authority.

If you don’t have any desire to get on the platform, so be it. There are plenty of other ways to get in front of potential readers.

Teleseminars and webinars

A great choice for those who don’t want to do actual in-person speaking engagements are teleseminars and webinars. You can literally get in front of hundreds of potential book buyers from the comfort of your home or office.

Interviews

There is no shortage of opportunity to set up interviews on podcast and radio shows. The beauty of either is the reach you get from people listening after the live interview. The shelf life of radio and podcast shows is incredibly long.

Guest blogging

One of the best ways to have an extended reach is through guest blogging. I’m a proponent of blogging on your own blog AND finding opportunities to be featured as a guest blogger.

One of my clients hit the holy grail of blogging in the pet space when she was invited to blog for PETMD. Not only did she reach thousands of potential readers, the credibility that comes with writing for a blog of this caliber is incredible.

Social media

A huge advantage of posting on social media, whether it be Twitter, Facebook, LinkedIn, Instagram or any other network, is the viral aspect of your content.

You can’t always know if something will go viral, but when it does, it can get dozens, hundreds, even thousands of views in a very short period.

Figure Out What Works for You

There are so many ways you can get the word out about your book. It’s up to you to figure out what you’re willing to do.

Whatever you choose, the more, the better. If you did even one thing a day, at the end of a year, that’s 365 actions you took to get the word out about your book.

It’s obvious doing one thing a day for a year will get you results far beyond authors who either do nothing at all or try one thing and then give up.

The success of your book is up to you. At the end of the day, you must decide if your actions match your goals.

Want to learn proven strategies in a step-by-step format? Check out Book Accelerator program. I've designed this for authors ready to jump-start their book marketing in a very effective way.

Authors: Why giving bonuses STOPPED working

Authors are constantly on the lookout for ways to sell books… and lots of them.

A great way is to tap into your circle of influence to help with the marketing. Simply put…find people willing to help spread the word about your book.

In years past, campaigns in which you had lots of “partners” promoting your book in exchange for being able to offer a bonus gift worked great. Today, not so much.

Years ago, potential readers loved getting lots of bonus gifts. It seemed the more they were given, the better. Keep in mind, none of us were on information overload the way they are today.

In the days of giving lots of bonuses to book buyers, you would see a page like this. Again, in its day, it worked GREAT.

After a time, the novelty wore off.  Today, potential book buyers are not so excited about dozens of bonus gifts they will likely never get around to even looking at, let alone use.

As with most things, these types of campaigns ran their course.

Enter Affiliate Partners

After careful analysis, I discovered a much more effective way for partners to benefit.

Rather than your partners giving a bonus in exchange for promoting for you, they use an affiliate link to promote your campaign. On the back-end, when the book buyer invests in one of your programs, the affiliate partner makes money.

Bonuses Still Work If…

You can still offer bonuses to book buyers, but rather than dozens, even hundreds, from your partners, you offer a couple of very high value bonuses directly from you, the author.

This sweetens the pot for the book buyer but doesn’t overwhelm them with a huge number of bonuses they neither want or need.

Today, a couple of bonuses directly from the author works great. Your affiliates promote for you, thus creating a win/win/win.

Less is More

The benefit to launching a campaign with affiliates is the financial potential for them and for you. Rather than simply building a list, you are building a list and making more money on the back-end.

For your partners, the more they promote, the more money they can make. A great win/win/win.

Win for you… in that you reach more potential buyers.

Win for your affiliate partners… in that they provide high value to the book buyers and make money on the back end.

Win for the reader… in that they are not overwhelmed with a  bunch of useless bonus gifts.

Get Your Own Copy

Get your own copy of Power Up for Profits, The Smart Woman's Guide to Online Marketing click here

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Authors: Get Your Book in the Hands of Lots of Readers

If you dream of getting your book in the hands of lots of readers, you need to be proactive in the how, when and why of marketing your book.

To get the greatest results, your marketing efforts need to begin long before your book is published. Don’t wait until you have the book in hand to create a plan for marketing. The sooner you start, the better.

Three guidelines that will get lots of traction are:

  • Gear your marketing to specific groups rather than general readership
  • Be consistent in your efforts
  • Focus on building a subscriber list of buyers

Specific groups

The more targeted you are in your efforts, the better. After all, when someone does a Google search on a specific topic, if you have fine-tuned your message, it’s easier for a potential reader to find you.

Example: If you write a book about older women’s fitness, you will get a greater result by using terms specific to older women such as “women over 60 fitness” rather than “women’s fitness.”

What search terms are your potential readers using? Put yourself in the shoes of the reader as you develop your messaging. The more targeted you are, the better.

Consistent effort

To get the greatest result, it’s necessary to market every day. Rather than a hit and miss effort, create a checklist of marketing activities for your book. Each day, do at least two or three things to gain traction for your book.

Most authors do very little, if anything, to market their books. Imagine if you did something each day to gain visibility for your book(s). It takes more than sending out an occasional email, tweet, blog post or social media post to succeed in marketing your book.

Keep in mind that marketing every day is not marketing all day. As little as 15 minutes a day will get you results far better than authors who do nothing.

Subscriber list

Your marketing plan should include a strategy for building your subscriber list. One way is to include something inside of your book encouraging readers to visit a landing page for a special gift in exchange for their name and email address. This allows you to keep in touch with readers.

Another way is to create an independent landing page in which you encourage people to visit Amazon, buy the book and then return to the landing page to input their name, email and order number. In return, they receive a report, video or audio file.

Once the landing page is created, drive traffic to the page via social media, blog posts, and sending emails to your current subscribers.

Marketing your book doesn’t have to be a long, drawn out process. However, it does need to be a process.

Obviously, by planning out what you will do, you will achieve better results. Of course, it takes more than simply creating a plan. You must work the plan on a consistent basis to realize the greatest results.

 

 

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Authors: Not sure where to start with your book marketing?

It’s likely you’ve heard writing your book is the easy part of being a successful author, whereas marketing is the more involved aspect of selling books.

Writing a book is not necessarily easy, but there is an end in sight. Once it’s written, edited and published, that part of the process is done.

As an author, you can’t stop there. Now comes the job of potential readers knowing your book exists.

This is where marketing comes in. You, the author, are ultimately responsible for the overall success of your book. Regardless of what you think your publisher should do (or promises to do), you need to be involved in marketing your book.

Market Every Day

Marketing is something that needs to happen each day.

The first thing I often hear from authors is, “But I don’t have time to market every day!”

My response, “Find the time.”

Keep in mind that marketing every day is not marketing all day. Even 15 minutes daily will produce amazing results when you have a targeted approach.

What to Do

There is no shortage of things you can do to market. With my private clients, we work on a checklist of activities specific to their book, their market and their overall goals.

Activities like blogging, guest blogging, tweets, Facebook lives, YouTube videos, interviews, article marketing, and reaching out to indie book store owners are just a handful of ways to market.

Imagine where you would be in one year if you were to consistently do even one activity per day. Now imagine if you did two activities a day. Now three. You get the picture.

The more focused your effort, the better. Keep the end in mind as you market. The more clarity you have, the better.

When to Start

Marketing needs to start long before your book is published. However, don’t let this stop you from starting right where you are if your book is already published. Now is better than never.

There are three primary phases to successfully marketing your book(s).

  • Pre-launch
  • Launch
  • Post-launch

Pre-launch

As the name indicates, the pre-launch phase is all that happens prior to the actual book launch.

A huge part of a successful book launch is discoverability. This is where you make it easy for people to find you and your book.

In the pre-launch phase, the foundation for discoverability is developed.

To achieve the greatest outcome, determine what results you want to achieve. From there, reverse engineer the process.

Additionally, you must determine the following in order to optimize your efforts.

  • What is your book about?
  • Who would it appeal to?
  • What other books are like yours?
  • Why is yours different?

The clearer you are on the answers to these questions, the easier the process of marketing becomes.

Interviews

To be highly successful in your book marketing, interviews should be a part of your overall marketing process. Guaranteed, a show host will ask you the questions listed above.

There is ample opportunity for podcast and radio interviews. A quick Google search with the terms, “Podcast shows + authors” will bring up lots of listings of shows seeking authors to interview.

Not sure where to start with your marketing?

Many authors claim they just don’t know where to start with their marketing. One recommendation I always make is to get the book, 1001 Ways to Market Your Book by John Kremer. Without a doubt, John’s book is one of the most important additions to your personal author marketing library you can get.

I can guarantee this; you get John’s book and implement even 10% of the ideas and you WILL sell books.

Book Accelerator

Another recommendation is to get The Book Accelerator Program I created specifically for authors who want proven strategies for success.

Book Accelerator is a month-by-month membership program filled with lots of great training videos, PDFs, audios and much more that shows you exactly how to have a successful book launch.

I’m constantly adding new content to the member area. One really great feature of the program is the monthly, Conversations Over Coffee with Industry Experts. Each month I interview an expert within the industry who shares lots of great information on how to be a successful author.

In addition, I do a monthly training on information that every author needs to know. This training is webinar based and goes deep into a topic for you, the author, to succeed in your book marketing efforts.

Check it out.

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Authors: Turn Your Book Into an eBased ATM

As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue.

Let’s say you wrote a 12 chapter book on team building. Each chapter and go deeper into the topic by offering webinars, teleseminars, eBooks and eReports.

Simply out the process for a usable flow. From there, you offer the various formats to your community.

Every time someone enrolls in your offering, you are building more trust with them.

Perfect vs Reality

In a perfect world, people would consume and digest all the information we provide to them, but the reality is far from perfect.

Regardless of the price they pay, the majority of people who request a training program utilize very little of the content.

A primary reason is the short attention span a great majority of people have. With all that is available, people will grab something, look at it and then go on to the next bright shiny object.

What a Waste!

A great deal of intellectual property goes to waste because people are distracted.

The average attention span has dropped significantly due to social media, iPhones, and all that is available on the internet.

If we don’t get answers immediately, we search out the next quick solution. Yet, doing this is counterproductive to one’s success.

Jumping around online actually prevents us from staying the course on finding a viable solution to virtually any problem we have.

Even when we get the answer, often we don’t take the needed actions to solve the initial problem.

By jumping around people are constantly in the search mode and minimize their chances of implementing information.

In the years I've been writing books, offering online training and creating information products, I've learned a lot about how people access their information.

The Past Does NOT Equal the Future

In the past, people wanted longer training material. More was better.  Today, the preference is short, simple to digest material. Less is more.

To be successful in the world of digital information, your job is to provide content in several formats to accommodate the various learning styles.

  • Audio
  • Video
  • PDFs
  • Slides

Additionally, before you go into creation mode, find out what your market really wants. Creating solutions without knowing what the specific problems are, can be a complete waste of time.

Survey Says

Conducting a simple survey can go a long way in saving time, providing the solution people need and want and increasing the chances of the user consuming the information.

In the years I’ve worked with experts and influencers who want to impact their market with books, I’ve become keenly aware of common problems authors deal with.

There is a Solution

Over the years, I’ve created numerous programs to address these problems. My most recent (and incredibly robust and easy to digest) program, Book Accelerator, was created based on what my community needed (and wanted).

The program is a step-by-step system that teaches authors how to gain visibility for you and your books. It’s the very system I’ve used to sell thousands of books, make lots of money and build a successful business.

If you’re looking for easy to apply information, this program is for you.

Monthly Training

Immediately upon enrolling, you have access to the back room with all the training material. You can go as fast (or as slow) as you prefer.

In addition, you receive two live trainings each month. Both are recorded so if you can't make it to the live training, you can listen at your leisure.

The first training of the month is webinar style with me. I go deep into a topic about book marketing and book sales.

The second training is called Conversations Over Coffee with Industry Experts. Each month, you enjoy insights from an industry expert.

These are just two great benefits of the Book Accelerator program. Check it out. www.anatomyofabooklaunch.com

The fact is, you can take months, even years, to figure all this out yourself or you can jump right in and learn from someone who stays on the leading edge of book marketing information.

Not only do I continue to learn what's going on in the industry, I am one of the small percentage of authors who make a profit with my books. www.anatomyofabooklaunch.com

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Authors: Simple ways to generate multiple streams of revenue from nonfiction books

As an author, it’s likely you not only want to write, you also want to make money from your writing.

If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on.

The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way.

You also have opportunities through speaking engagements, consulting, coaching and information products.

To be clear, these opportunities are more readily available for nonfiction writers than fiction writers.  Yet, there are a variety of ways fiction writers can generate revenues as an offshoot of their books. Just to be clear, for this post, I am focusing on nonfiction authors.

Book sales

Obviously, book sales are the first level of revenue for an author. Amazon is one of the most obvious. But it takes more than simply having your book listed on Amazon. To increase sales, you need to drive traffic to your Amazon listing.

There are many ways to do this including blogging about the book, interviews, article marketing, and social media posts.

Driving traffic is an ongoing process. The more consistent you are, the more sales you will make. It’s simple mathematics.

Not sure how to drive traffic to your Amazon page? Get my FREE report – Hit #1 on Amazon. The report contains proven ways to do so.

Speaking opportunities

Many authors, myself included, make great money through our speaking. There are paid and nonpaid opportunities. Paid engagements can be a direct result of a meeting planner or decision maker reading your book, checking out your website and online presence, resulting in them reaching out to you.

Other speaking opportunities may not be paid engagements, such as to your local chamber of commerce, but you are invited to sell books and make other offers. You can make hundreds, even thousands, of dollars in back of the room sales.

However, you do need to know how to make offers. This is a skill and art unto itself. Take time to learn how to do so and you will NEVER have to wonder how to make money ever again.

Consulting

As an author, you are considered an authority and influencers. Use this to your advantage.

Let’s say you write about team building and a company head reads your book due to needing team building solutions. If your book provides a great solution, they may reach out to you to find out about your consulting services.

To optimize your chances of having an initial conversation, make sure your website provides a list of services.

Coaching

As with speaking and consulting, coaching opportunities often result from those who read your book(s).

As a coach, it is recommended to be specific in the type of coaching you do. Simply listing “coach” or “life coach” rarely gets someone jumping with joy that they found you. The more specific you are, the better. After all, if someone needs a presentation coach, that’s exactly what they will search under.

A few different types of coaches are:

  • Financial coach
  • Performance coach
  • Presentation coach
  • Book writing coach
  • Executive coach
  • Health coach

Take time to clearly define your expertise. You’ll get a much greater result.

Information products

Info products can be an incredible revenue generating opportunity. For example, my book Power Up for Profits, The Smart Woman’s Guide to Online Marketing, generated interest in several information products I have developed.

If you have yet to create information products based on the topic of your book, this may be the first area to consider increasing your revenues.

Conclusion

The bottom line is this; there is incredible opportunities for authors to make a great living from their writings. I’ve been doing so for years.

For any author to say they can’t make a living from their writing likely means they aren’t considering the many options.

Map out the various ways you can generate revenues, put a plan together on how to drive traffic and work your plan.

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