Authors: 3 Ways to Sell More eBooks on Kindle

Selling books takes more than simply adding them to Amazon. Whether it be a physical book or a Kindle book, you have to do more, much more, than simply list them.

Take Kindle. If all you do is list your Kindle book, it is almost guaranteed to get lost in the shuffle. You absolutely must be proactive in your approach to readers knowing your book exists.

Three things you can do to increase your sales are 1) drive traffic, 2) list your book with the KDP Select program and 3) be strategic about keyword selection.

Drive Traffic

Driving traffic is about strategy. To get the most out of your efforts, create a plan and stick with the plan. It's better to have 3 things you do on a consistent basis, than 50 things you never get around to.  Some of the simplest ways to raise awareness and drive traffic are to tweet, create memes you put on Facebook and short YouTube videos to encourage people to visit your book page on Amazon.

If you have a subscriber list, be sure to let subscribers know when your Kindle book is released. You can offer an incentive for people to buy during a specific period of time. You can also give the book away by joining the KDP program.

KDP Select

With the KDP (Kindle Direct Publishing) program, you have 5 days during a 90 day period to give your book away. This is a powerful feature of the program in that, when you plan it right, you can get lots of downloads on your book.

The first thing I hear from authors is, “I don't want to give my book away. I worked hard on it and want to make money.”

The reality is, the more books you give away and the more books that are downloaded, the higher your rankings on Amazon for your keywords and categories.

If you plan it out right, you can have ways to drive traffic from your Kindle book to an opt in page, your website, your blog or even your social media platforms. The image with the free download is something I've added to a couple of my Kindle books. Although not everyone will take advantage of this excellent report, many readers will. Each one of those readers is a potential buyer for other products and services I offer.

Nowadays, it takes more than someone accessing your book to make money. It's about an integrated approach to bring them into your community. Once people are in your community, you can make offers for other products and services.

Keywords

To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Relevant keywords can boost your placement in search results on Amazon.

Selecting the right keywords can be the difference between no sales and daily sales.

For many writers, finding that best keywords is a major challenge. Not long ago, I discovered a tool that makes the process incredibly easy. It's called KDSPY and helps you find the sweet spot for the right keywords on Kindle.

KindleSpy (KDSPY) is a super easy to use tool that helps you to know which categories and keywords will get you the greatest results for your efforts. With a single click, you can reverse engineer the process of the best-selling categories.

Best part of all, KDSPY  integrates directly into your browser. That means you can do your research right on Amazon.

To see how it works, click here.

The bottom line is this; you have to think like a marketer if you want to sell books. The days of sitting by, hoping for results are long gone. Be a proactive author in order to enjoy the fruits of your writing labor.

Train for Your Book Marketing Like You’re Training for a Marathon

I completed my first full marathon at the age of 61.

Granted, I was probably the last person to cross the finish line, but finish I did. Little did I know how grueling the process would be. Many times during the race I wondered what compelled me to think I could do this at my age, and yet, how great it felt once I achieved my goal.

Not a Lifelong Aspiration

Up to that point, I was not a runner, nor did I aspire to be one. With the amount of time it took me to cross the finish line, there are plenty of people who would say, “You’re still not a runner. That’s a snail’s pace.”

I didn’t participate in the 2015 Eugene Marathon for anyone’s approval. I did it for me. I needed something to push my limits. The marathon accomplished this and more.

As a side note, the point here is this; no matter what you do, you’ll have critics. Finish first, there are critics. Finish last, there are critics. Finish anywhere in between, there are critics.

If I ran based on the approval from critics, I would have given up long ago. But I didn’t give up. I crossed the finish line.

The first thing I said to the friends who stuck around to cheer me across the finish line is, “I’ll never do that again.”

Within a couple of days, I changed my mind. After some soul searching and analysis of what I could do better, I realized I had not given my all to my training. Right there and then, I decided to do another full marathon for my 62nd birthday. This time, I would train differently. This time, I would eat healthier. This time I would commit to doing something every single day.

Slight Improvements

Crossing the finish line for my second full, I barely skirted by in the legal finish time of 7 hours. An hour and a half improvement from the previous year. Yet, it still wasn’t good enough.

I decided to do another race for my 63rd birthday. This time, it be would a half marathon. I also joined a running group organized by Run Hub, a premier running store in Eugene, Oregon.

I was even more committed to my fitness goals this time around. Without fail, I showed up for the twice weekly group runs, followed the schedule the coach created for me, ate better than the year before, did a bit of cross training and completed my scheduled runs despite the weather.

Some days it was below freezing. Other days it was raining. Moving into the warmer weather of the training season, there were days I ran extra early to avoid overheating.

Another Year of Improvement

Despite the obvious improvement, when I got honest with myself, I realized I could do better.

My running coach had recommended cross training, but I so enjoyed my morning runs, I know I sacrificed time with weight training and bicycling to run. Sure, I did some cross training, but not as much as I could have.

The Soul-Searching Continues

After another soul-searching evaluation, I realized if I really want to excel in my next half marathon to celebrate my 64th birthday, doggone it, I have to make even more changes.

So… I hired a weight trainer. Being somewhat extreme in the way I do things, I knew I needed someone who would not baby me, pussy foot around, nor tell me something that wasn’t true.

“I will be doing a half marathon in May. But, my bigger goal is a sprint triathlon,” I told Kristian. “I know I need improvement in my overall strength. Is this achievable at my age?”

“Without a doubt. I’m training a 58 year old woman right now who has similar goals. She’s rocking it,” he said with complete congruence as he pulled her before and after image up on his phone.

“The thing to keep in mind is you are older. What would take someone in their 20’s, 30’s and 40’s to achieve an outcome, will take you longer, but it can be done. It’s up to you how successful you will be. I will teach you what to do, but only you can make it happen.”

“I want you to push me,” I said, not realizing Kristian has a reputation for pushing people beyond where they thought they could go.

He’s trained champion body builders. He’s guided average body type middle aged men and women to extraordinary results. And best of all, he loves what he does.

Improvements Show Up

In the short time I've trained with him, I’ve noticed definite improvements in my overall health, energy, vitality and focus. Granted, his normal workout is likely NOT what most people would be willing to do. But if I want results, I go for the gusto.

Just this morning I noticed a change that kind of blew my mind… just a bit. I’m attending a conference in Dallas for a week. I packed a huge suitcase of clothes, boots, books, hair products, supplements, protein powder… the usual. My largest bag is often within ounces of the 50-pound cutoff.

Lifting my bag into the trunk of my car, I thought, “This feels lighter than usual. Maybe I packed less than I thought.” When I checked my bag at the airport, I was delighted to see 49 pounds on the scale.

Comparing Apples to Oranges … Maybe

Boarding the plane, I couldn’t help but notice the similarities to marketing a book and training for a marathon.

The similarities are incredible. Training for a marathon, with the intention of crossing the finish line with pride, requires focus in various areas including eating, breathing, cross training, nutrition, sleep, supplementation, water consumption, and commitment to the long term.

Marketing a book, with the intention being to sell lots of books, requires several areas of focus.

Identifying your reader, knowing where they hang out (social media platforms, conferences, associations, etc.) preparation of marketing material, outreach for interviews, speaking engagements, book signings, building a community of raving fans on social media such as Facebook groups, and creating a balance with how you manage your time, energy and focus.

In addition, you must manage your state of mind when a bad review comes in as well as when someone you thought would be eager to buy your book doesn’t.

When I compare how I marketed my first book to how I marketed my last, it’s night and day. With my first book, I got similar results as I got with my first marathon. I did it, but it was somewhat laughable.

Many of my friends have said, “But you did it.”

Yes, I did, but there's plenty of room for improvement. Fast forward to my last book and race. I put tons of effort into what I did. The results showed it.

It Doesn't Stop with Your Last Success

Yet, I’m not willing to stop there. With my next book, a memoir, I am going even deeper into the marketing than ever before. I’ve hired experts to work with me on various aspects of my marketing.

Like my marathon training, the next book is requiring more of an investment of time, money and energy.

Many people would love to have the type of results I had with my last book, Power UP for Profits. After all, on the front end it did great. On the back-end, fantastic.

The back-end included filling a 3-day event, enrolling clients into private consulting and coaching, selling online courses to do with book marketing and more. But again, that’s not good enough.

I’m not willing to let my last success be my best success. I want to push the limits to see what I’m capable of. I want to go the distance with my next half marathon (and get my best time yet without injury) as much as I want to go the distance with my memoir.

Does this mean I must make sacrifices? Yes! Anyone who pretends otherwise is fooling themselves.

With running, there’s the sacrifice of that extra hour of sleeping in, playing on social media, eating foods that are not in my best interest and settling for the status quo. There’s more, but you get the idea.

With marketing my book, there’s the sacrifice of financial investment, time to learn new strategies, time to build the momentum and staying the course, regardless of whether I feel like it…or not.

Mind you, no one is twisting my arm to do either of these activities. No one is saying, “You have to do this.” No one but me.

Do you Settle for Average… or Require More?

I decided long ago to not settle for average. That’s not what I want my life to represent. I want to know I gave it my all. I want to push my limits. I want to exceed all my own expectations.

As an author, what are you willing to do to gain visibility for your books? Are you willing to grow into an amazing marketer of your content? Are you willing to learn what you need to be the best you can be? Are you willing to keep going when all outside evidence indicates nothing is happening? Are you willing to hire the right people to help you get to your result faster? Are you willing to go the distance?

Only you know what the truth is. And as we’ve all heard, “Actions speak louder than words.”

Learn some proven marketing strategies that will make your book stand out. Click here.

Authors: Are you worthy of this one thing?

Like many people, I belong to a number of Facebook groups. This morning a question was posed in one group that made me realize how often people say they want to achieve an outcome, but are not willing to invest the time, money or energy into achieving their goal in the most effective way possible.

This was the question: “DO YOU BELIEVE YOUR BUSINESS – AND YOURSELF – ARE WORTHY OF LARGE INVESTMENTS? Why or why not?”

ANSWER: Absolutely. I've been investing for years in both personal and professional areas. I've hired some of the best business consultants to assist me in getting my business, or a specific area of my business, to where I want it to be. I'm talking large investments that paid off. The caveat is that I applied the information.

I also invest in information products to help me learn more about specific areas I need to develop.

What drives me bonkers are those people who spend money thinking that's where the result resides. They do one or two things, then drop the ball and say, “This stuff doesn't work,” or “You're so lucky things work so well for you.”

It's the same with my health. I have a strength/fitness/nutrition trainer who kicks my butt in my training sessions. He doesn't baby me, nor should he. I take his advice and recommendations to heart and apply them. If I did nothing in between our sessions, ate in a way that didn't support my goals and basically ignored his advice, I may as well throw my money down the drain.

The results from working with him are phenomenal. My specific goals are to do a sprint triathlon for my 65th birthday. In the two years leading up to that, I am working on overall strength, fitness, energy, mindset and breaking through any limiting thoughts I may have that prevent me from being the best I can be.

I apply the information I hire someone to teach me. Otherwise, as previously mentioned, I may as well throw the money down the drain.

Sooooo, long answer to a short question…YES! I invest and I invest wisely.

Authors Need to Invest

As an author, there are likely investments you need to make… if you plan to promote your book.

You can go the route many authors choose which is to either do nothing or do all your marketing material yourself. A better choice may be to hire qualified experts to make your material pop.

Additionally, you can search and search for information on how to market, or you can invest in resources designed to cut days, weeks, even months off your learning curve. This also applies to hiring coaches and consultants.

The response (rather reaction) I often hear from those who know they need to invest, but resist doing so is, “I don’t have the money.”

You don’t need to jump into high-end programs or coaches right away. There are plenty of cost effective training programs you would benefit from. Again, when you apply the information.

Case in Point

For example, I created the Book Accelerator program especially for authors who want to do the marketing themselves. Perhaps they have more time than money, budget is a concern or they have not yet realized the benefit of putting a team together. Perhaps they work with a team and they want them to be fully equipped with how to launch a book. The Book Accelerator program can help them with this.

For a nominal monthly investment you have access to some of the best book marketing information available…. if you apply it.

When you market a book, you must think about launching a full-blown campaign. This includes a pre-launch, launch and post-launch.

The more strategic you are, the better. In a recent blog post I share some of the things I am working on to promote my memoir. Although the book won’t be released for several months, I am already putting things in place to optimize the book’s visibility and sales.

In addition, I know the more book sales I have, the greater my chances for other opportunities to open including, but not limited to, speaking engagements, consulting, coaching, interviews, JV partnerships, and invitations to write for blogs with a market reach I would benefit from.

Whatever results I experience won’t be based on luck. They will be based on the fact I developed a plan, implemented the plan and adjusted as needed.

Are you ready to take your book marketing to the next level? If so, join The Book Accelerator program today. You’ll be glad you did.

 

Authors: Make Your Mess Your Message and Then Promote It Like Crazy

In a few months, my memoir will be published. I feel like I'm opening a door to an amazing future.

Writing a memoir has been a dream for decades.

I talked about it, thought about it, dreamed about it. Yet, I didn’t do anything to move closer to writing it.

Part of me romanced the idea of sharing a very dark period in my life.

Another part of me kept my story carefully tucked away. It was safer this way… so I thought.

Inspired by Greatness

When I read, Maya Angelou’s memoir, Gather Together in My Name, something inside of me woke up. I was stirred beyond belief.  I thought, “Here’s someone I have so much admiration and respect for who shared some of the darker periods in her life. If she can do it, so can I.”

This coincided with attending a mastermind meeting in San Diego. During one session on achieving a long-time goal, I made a commitment, right there, right then, to get the first draft done by a specific date.  I went so far as to write down my goal and share it with the woman sitting next to me. I turned the goal into a commitment.

With several books already published, hundreds of articles written, thousands of blogs posts posted, writing was not the issue. Revealing things about myself I kept carefully tucked away for years was.

Yet, something inside of me had woken. I reached a point where I could no longer hide out. I could wait no longer to tell my story. It was one of those, “I don’t want to carry my story to my grave.”

Researching Other Stories

For months, I read dozens of memoirs from people I greatly admire. What was most revealing about this process is how vulnerable each had allowed themselves to be.

It became apparent each had made their mess their message. Amazingly, my admiration for each of these men and women intensified after reading their story.

Through sharing their “secrets” I've been inspired to share the experiences of my life that cultivated me into the person I have become. The dark times. The tough times. The ugly times.

I'm ready to let go of the secrets.

Simply Writing is NOT Enough

For some authors, simply writing their stories is enough. It’s a very cathartic process.

For others, we know we must do all we can to get our story in front of as many people as possible. We know our story will impact, transform, inspire and encourage others to break out of their own limitations.

For me, simply writing my story is not enough. I must also focus on raising awareness about the book.

Rather than sit on the dream of “I sure hope it sells,” I’m being very proactive about the success of the book.

Plan Your Success

Many authors spend an inordinate amount of time writing their book, but very little, if any time planning how their book will get in the hands of readers.

My plan is to do as many interviews, podcast shows, speaking engagements, webinars and teleseminars as possible leading up to, during and after publication.

I will also post on my blog, do a blog tour, guest blog and write for appropriate publications to further promote the book.

Then there’s the actual online book launch. My primary focus will be to drive potential buyers to Amazon to buy the book during a specific period. The purpose is to drive the numbers on Amazon, get the book rankings to number one in each category and as close to #1 overall as possible.

Will I achieve my outcomes? The only way to be sure I do is put 100% of my effort into the result I desire.

Marketing Starts Now

Even though the book will not be published for several months, there are things I’m already doing for promotions. In that I will be traveling across the United States and Canada to promote the book through live appearances, book signings and speaking engagements, it’s essential to prepare promotional material.

I’m currently working with a videographer on a speaker video (sizzle reel), a photographer on current photos, my speaker one sheet, media kit, and all other promotional items.

My team is fully aware of what my goals are. My OBM – (online business manager) and I have had numerous meetings about what needs to be done including a launch site.

I have someone who will work with me on securing interviews and blog tour opportunities.

I’m working with someone who will secure speaking engagements for me.

I have a social media expert who is laying the foundation for my ad campaign. All of this is in the works months before the book is to be published.

I am also reaching out to colleagues, friends and people in my circle of influence for their support to participate in the book launch. Some will be sending broadcast messages to their community. Others will interview me on their podcast and radio shows. Still others will post articles on their blogs. While others will be a part of the blog tour.

There will be a series of media releases distributed on PR Web. As well, my local media will be contacted directly. Local media loves to interview local authors.

This is just a portion of what I am doing to get the word out. Again, if I want the book to get in the hands of as many readers as possible, it’s up to me to be as proactive as possible.

What are you doing?

As an author, you must plan out your campaign. Sure, you can write and publish the book and hope it grows legs. Or, you can take full responsibility to do everything possible to raise awareness about your book.

Because I know how critical the plan and implementation are to the success of a book, I am launching a new group training designed for serious authors who are tired of lukewarm results for their books. Whether you are writing a memoir, business book, health, how to, spiritual or any book you want to reach lots of readers with, this training will assure you greater success than if you go it alone.

Be watching for details to be released soon about the training.

If you leave things to chance, your chances of success are a lot less than if you get in the driver’s seat with a very focused approach.

To assure you receive information on the training, I invite you to download my FREE report – Hit #1 on Amazon. www.oneonamazon.com

By opting in, you not only receive a very content driven report on book marketing, you also receive updates about the training.

 

 

Authors: 3 Top Ways to Get Book Reviews

In the last few days, I've had several newer authors ask me to review their books. What shocked me was the approach some of them used.

“Read my book and then give me a review,” is not the best approach.

A better approach would be to make sure the person you're asking has an interest in the genre.

Prepare to Ask

Before approaching someone to review your book, be prepared. A few of the items you should have available are:

  • Your author bio
  • A book description
  • Contact information
  • Author photo
  • Book cover photo
  • Press kit
  • Video book trailer

3 Top Ways to Get Reviews

1.Those who have already reviewed on Amazon

One way to do this is do a search on Amazon for books in your genre. Check out the reviews. Contact top reviewers to let them know you read their review and feel they would enjoy reviewing your book based on the genre. Of course, ask them rather than tell them to review.

Also check out Amazon top reviewers. They've earned the position of top reviewers because they love reviewing books. To find out who they are go to https://www.amazon.com/review/top-reviewers. Create a spread sheet on who they are, the types of books they review and what their reviewer position is.

As with anything, the more well known they are, the more they are asked to review books. Be prepared by giving them enough information to make the right choice. (see list above)

2. Members of Facebook Groups

There are plenty of Facebook Groups filled with members eager to review books. Do a search on Facebook with the words Book Review Groups. You'd be amazed at how many groups there are.

Do your homework on the groups. Some are highly active, while others… a waste of time.

3. Ask your existing readers or fan base

If you have a strong social media following, you have a built in group of reviewers. The more visible you are in the groups, the easier it is for people to say yes.

Additionally, if you belong to associations, writers groups, or online communities, you have potential reviewers.

Be prepared to send a copy of your book to those you ask to review for you. Often, a PDF will suffice. In some cases the reviewer will want a physical copy.

It's a Process

Keep in mind, getting reviews is a process. You have to be organized, focused and consistent. Be sure to thank those who do review based on your request.

Ready to Get Your Book to #1? Get my FREE report at www.oneonamazon.com

 

30-Day Marketing Challenges are GREAT for Authors

I've shared the story, many times, of my naivety when I wrote my first book. Like many authors, I thought all I needed to do was write a book and the rest would take care of itself.

Sales on my first books were minimal. Frustrated, I asked some very successful authors why I wasn't selling any books. The question they inevitably asked was, “What are you doing to market your book? What kind of visibility do you have?”

My blank stare and a, “Uhhh, haven't done much of anything to market the book,” gave them all the information they needed to determine why I had not sold more than a handful of books.

Ironically, I'd been in marketing for years, but had a disconnect when it came to marketing my books.

I erroneously believed the, “Build it and they will come,” myth.

Today, I look at the success of a book with a completely different lens.

Today I say….

Build it. Do all you can to let people know you built it. Be willing to sell it.

Interpretation… Write it. Market it. Sell it.

You MUST Be Visible

Authors need visibility… as do their books, IF they want to maximize their opportunities.

The more visible you are, the more books you'll sell. Yet, many authors continue to shy away from the spotlight.

Shying away from the spotlight means hiding out from potential readers. If your books are designed to help readers improve some aspect of their life, if you're not doing all you can to be visible, you're actually depriving people from tapping into your brilliance.

The first step to successful book sales is to accept you must become visible. One of the best ways to do this is commit to doing something every day for 30-days, without fail.

Getting Through the Clutter

In the past, gaining visibility was a lot tougher than it is today. Yet, today there is more noise and competition to contend with.

Even though it's easy to gain visibility, avoid a haphazard approach. This is the greatest benefit of a 30-day challenge.

I've participated in various types of challenges including health, nutrition, blogging, marketing and in a few days, I'm starting two video challenges.

I must admit, years ago when I participated in my first blogging challenge, I was all over the place with what I blogged about. Even though I did the challenge, I didn't get the results I got on my most recent 30-day Blogging Challenge.

Have a Plan

With the most recent blogging challenge, hosted by Paul Taubman and Danni Ackerman, I determined from Day One on a theme. I also decided what my long-term goal was with each post.

My primary focus was on book marketing. Not only was I clear on what I would blog about, I was also very, very clear that I would use the challenge as a way to build my subscriber list, get people in to my Power Up for Profits Facebook group and generate revenues.

Results

Had I not had a clear plan of what I wanted my end result to be, I likely would have had results that didn't come anywhere close what they are.

The Video Challenges

With both video challenges, I am very clear that again, I will focus on shooting video that teaches viewers about book marketing. I also know I can make a nice offer for something free that continues the training and dialogue on book marketing while building my subscriber list.

What I love about doing both challenges at the same time is how much it will stretch me. One challenge focuses on doing Facebook Live while the other is all about YouTube videos.

Facebook Live

Just like it sounds, Facebook Live is real time video. It's a great way to interact with viewers real time. You can have an open Q&A to engage viewers. This allows you to know what's on people's minds. You can read comments from those on the live view.

What's great is once the video is done, it can be posted on your Facebook wall or in a group you run for later viewing.

You may have only a few people on the live event, but after the fact you can have dozens, hundreds, even thousands of views.

Want to learn about FB Live and the 30 Day Challenge from Lou Bortone? Click here to check it out and join in. No cost to join.

Lou is making the opportunity irresistible. When you enroll before August 1st, Lou's throwing in his Facebook Live 101 course as a free bonus! (A $97 value – Yours FREE!)

How cool is that?

Tube Ritual

With a different focus on video, Tube Ritual is the brainchild of Brian G. Johnson. During the 30 days, Brian will be sharing ideas, insights and tips on how to get more engagement with your YouTube videos.

Here's the deal. This is not about using the same video for both platforms. Nope! It's about learning each platform and committing to doing videos for each.

What I love about Brian's challenge is this; if you are willing to make a minimal financial investment (under $20) you get a full YouTube training program with immediate access.

I've watched several of the training videos and am blown away by the information.

Go for the Gusto

If it were me, I'd register for both challenges. Oh! I did and I highly recommend you do too. Both Lou and Brian are masters at what they do. Each can teach you tons about video and video marketing.

If you're serious about your marketing, seriously join both. IMHO

30-Day Challenge to Promote a Book

There's nothing better the a good challenge to stay to course with your book marketing. However, it's not just about saying, “Buy my book.”

Nope. It's about using content from your book to come up with ideas.

Let's say you have a book on dog training. List 30 things you could teach dog owners about how to train their dogs. On the list you could have things like:

  • Unruly behavior
  • Reward based training
  • Digging
  • Jumping
  • Ball aggression
  • Positive reinforcement
  • Etc.

Map out how you want the information to unfold. Get a wall calendar and add a topic for each of the 30-days. Whether it be video or blogging, make a commitment that, no matter what, you get great content out to market for a 30-day period. No excuses!

Be sure to let people know where they can opt in for something like a checklist, report or a more in-depth video. When they opt-in, this is your opportunity to continue to create high value.

In your videos or blog posts you can include a link to your Amazon page. Or, you can send broadcast emails to those who opted in with a direct link to your book page on Amazon.

My Own Book Marketing

My memoir will be published at the end of 4th quarter this year. I plan to be very, very consistent with my marketing, both online and off. 30-day challenges offer me this opportunity.

Prior to that time, I'm using the challenges to build a community of potential book buyers. Yes, hopefully that's you.

Soon I am going to start a 30-Day BOOK CHALLENGE for members of my Power Up for Profits Facebook group.

In the meantime, to create as much value to my group as possible, I will be posting live videos about marketing a book. Want to learn how to market your books? Click the Facebook image below.

 

 

Authors… frustrated that your free offers aren’t converting into subscribers?

Whatever your interest, curiosity or question, there's going to be information available through a quick YouTube or Google search.

Many times, you're directed to a website or blog for the information. Once you hit the site, there's a good chance an opt in box pops up, encouraging you to give your name and email address in trade for a video, report, checklist, cheat sheet or spot on a webinar or teleseminar.

The benefit to you is getting the “thing.” The benefit to the person giving you the “thing” is the opportunity to turn you into a paying client or customer.

Reverse the Scenario

As an author, if you plan to make money with your books, it's imperative you do what you can to build a subscriber list.

With a targeted list, you have a greater opportunity to sell lots of books quickly with each book you publish.

Although most authors know they should build a list, many have yet to start. One of the most pressing questions they have is, “How do I build a responsive opt-in subscriber list?”

Maybe you've heard you just need to give something away and people will eagerly give you their contact information.

So you give it a shot, put together an offer and wait and wait and…. wait.

Offer something of high value

List building does work. However, what you offer has to be the “right” thing for the end user.

Simply throwing up an offer page, telling people to get your “thing” and kicking back like a tiger in wait, is not the most effective way to build your list.

The best way to build a list is offer something to your community that aligns with your expertise and their need for a solution.

Think Long-Term

Rather than simply putting an FREEBIE together, determine how the giveaway aligns with your book(s). In essence, you're taking subscribers on a journey that hopefully ends up with them buying your book.

The more there is an obvious connection to your products and services, the higher your conversion rates to other offers. A book is a product. Plain and simple.

Solve a Specific Problem

The more your gift solves a specific problem, the better. For example, one of my popular free offers is How to Hit #1 on Amazon.  One opt in page offers a report and the other a webinar. Both cover different aspects of how to hit #1.

When someone opts in, they are taken to a Thank You page directing them to check their inbox. But while they're waiting, they can watch a short video.

The video makes another offer for a $197 product that they can invest in for only $20.

Every offer, from the free to the $20 aligns with getting a book to #1.

The sketch is a simple conversion funnel I outlined for a client. It's very, very simple and virtually any database program has the capability of accommodating this level of funnel to build your list.

Less is More

When it comes to what you ask people to give you, less is definitely more. In other words, the less information required, the better. You will get a higher opt in rate if you only require an email address compared to an email and name. Ask for a name, email and phone number and opt-ins continue to plummet.

However, when you send broadcasts messages, having a name included does increase conversions. I prefer asking for name and email rather than just the email.

Big Challenge

The greatest challenge today is information overload. Most everyone is so overloaded with information that the idea of getting on “one more list” is not very appealing.

As long as what you offer is incredibly high value AND solves a problem, people will opt in and stay on your list. If all you do is sell, sell, sell, they will grow tired of your emails that appear to only care if they buy your stuff.

This is when opt-outs skyrocket.

Make Creating a Nice Gift a Priority

Avoid falling into the trap of thinking you don’t have time create something to offer.  Ethical bribes that are incredibly high value are the cornerstone of building your online business, selling books as well as other products and services you provide.

I have dozens of “giveaways” that I have developed over the years. Everything from eReports, eBooks, teleseminars, ezines, a 4-day email course and more. This has allowed me to build a list from the ground up (this means I started with nothing and built a highly profitable list of subscribers).

As an author, when you have a subscriber list one place you can encourage them to visit is your Amazon page.


 

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Authors… 10 ways to build a list of book buyers

One of the best ways to sell books is to have a community of raving fans. The more developed your community, the more likely it is they will buy every book you publish.

This post is not about how to publish your book. It’s about selling your book once it’s published.

It’s all about strategies including list building strategies, marketing and promotions strategies, visibility strategies, and sales strategies.

“Build it and they will come” does not apply to writing books. You build it, and then letting them know you did so is the only way you will sell your books. Successful authors, those who actually make money from their work, know they must take full responsibility for marketing their books.

If you have not embraced this fact you may as well accept right here, right now, that not many people will be reading your work. Don’t fool yourself into thinking you will be the exception to the rule and somehow you will miraculously be discovered.

The first thing that needs to happen is for you, the author, to admit and accept you must take responsibility for the success of your books. Don’t fool yourself into thinking anyone will ever be as passionate about your writing as you are

One of the greatest resources any author can have is a list of potential buyers. With a solid list, you are in a position to sell lots of books each time you write and digitally publish one.

Begin today to build an opt-in subscriber list. There are a number of ways to build your list. The easiest is to offer an ethical bribe in trade for the person’s name and email address. The ethical bribe (a giveaway of some sort) needs to be enticing, valuable and in some way connected with the genre of your book.

For example, if your book is on relationships, you can give away a report – The Top Ten Ways to Make Any Relationship Sizzle. The more you focus on building a list of potential readers the better.

The sooner you start the better

While you’re working on your book, invest time each and every day to build your list. This way, as soon as your book is released, you’ll have a built-in pool of buyers.

10 simple ways to build a list of potential buyers:

  1. Blog on the same topic of your opt-in gift (which amazingly is directly related to the topic of your book!)
  2. Announce your giveaway with media releases.
  3. Shoot a short video about the giveaway and post on YouTube directing viewers to the opt-in page.
  4. Post an announcement of your giveaway on your Facebook wall.
  5. Write and submit articles to three top article directories. Be sure to include a resource box at the end of your article with a link back to your opt-in page.
  6. Guest blog for blogs that have a readership similar to your own. Again, at the end of your post direct readers to the opt-in page.
  7. Be a featured expert on online radio programs. Be sure to get permission from the host or producer to promote your giveaway. Often, if they know you are offering something, they will be happy to encourage listeners to download your offer.
  8. Write articles for traditional trade journals with a readership similar to your own. As with article marketing and guest blogging, direct readers back to your opt-in page by having a resource box at the end of your article.
  9. Frequent a few key forums where your potential readers hang out. If you are writing on health and nutrition, find 2 or 3 top forums in which you can get involved. Keep in mind you are not there to simply promote your giveaway. You are there to add value to existing conversations and to begin your own conversations. The more you position your expertise, the more likely it is forum participants will visit your website. Be sure to have your giveaway visible on your site.
  10. Get involved in Joint Venture (JV) campaigns, where you can offer your giveaway as a bonus. JV campaigns are not as well received as in the past for one very simple reason—they got overused, and a lot of junk was being offered. As long as you keep value in the forefront of your mind, you should have no problem making JV campaigns work for you.

Quit Pushing the Boulder Uphill

Any author who wants to sell lots and lots of digital books must have an opt-in list of raving fans. Even though it is possible to succeed without one, it’s like rolling a boulder uphill with a twig. You might eventually achieve your goal, but you’ll likely break your back in the process.

Start now to build your list to secure a pool of eager readers for whatever you publish. Then you too can count yourself among the ranks of successful authors!

Once you have your list, now comes marketing your book. Get my FREE report – Hit #1 on Amazon CLICK HERE. 

Be sure to join the Power Up for Profits Facebook Group.

An Incredibly Effective Book Marketing Strategy Used by Lisa Nichols

If you’re a raving fan of a particular expert, you tend to buy every book the expert has on the market. You also watch them on YouTube, listen to podcast shows they’re featured on, read their blog, and follow them on social media.

If you’re like me, you do all you can to learn as much as you can from those whose message resonates with you.

You Fans Feel the Same

It’s the same with your raving fans. If they are truly raving fans they will buy all your books and online courses. They’ll also tune into podcast shows you’re featured on as well as check you out on YouTube. They’ll follow you on social media AND they’ll attend your live events and/or livestreams.

Some of My Favorites

I’m a raving fan of people like Cheryl Strayed, Michael Moore, Joel Osteen, Joyce Meyer, Tony Robbins, Pam Grout, Michael Beckwith and Lisa Nichols. There’s more, but this gives you an idea of the type of people I enjoy learning from.

Each and every one of these men and women have something in common. At some point, they were complete unknowns. That’s right, before they became a “name” very few people, outside of their family and friends, knew of them.

Today, obviously, this is not the case. Now, each enjoys high visibility with the ability to influence massive numbers of people.

It’s likely their raving fans often buy more than one copy of their books. I know I do.

When I enjoy a book, I have been known to give my copy to someone I’m confident will enjoy it. On more than one occasion, I’ve not yet finished the book. If I want to finish the book, I simply buy another copy.

This is only one way to sell more than one copy of your book to your raving fans; write a really good book that they want to share with others.

There are countless ways to incentivize your fans to invest in more than one book. In some cases, you can set up campaigns for people to buy in bulk. Other times, you offer a nice gift with the purchase.

Abundance Now Strategy

A few days ago, I bought a copy of Abundance Now. This is just one of the many books author, Lisa Nichols, has written.

It’s the third copy I’ve purchased. What I enjoyed about purchasing this copy is the process Lisa (and her crew) had in place. It wasn’t just a matter of “buy my book.” Nope! There was a very strategic process in place.

This is likely one reason she sells as many books as she does; strategy.

A huge part of Lisa’s strategy is to be found all over the Internet. A quick YouTube search brings up plenty of content-filled videos. She’s also been a featured expert on various podcast shows. Add to that her blog and social media content and one is given plenty of ways to enjoy this dynamic woman.

Recently, Lisa had a one-day event in Chicago. Due to a schedule conflict, I was unable to attend.

Shortly after promotions for the live event began, promotions for the livestream started. Although a nice option, again, due to a schedule conflict, I wouldn’t have been able to attend the live viewing.

No problem…the replays from the livestream would be made available shortly after the live event.

With no reason not to buy a ticket, I reserved my spot knowing full well I could listen at my convenience.

On the Thank You page was an offer to buy Abundance Now! If I bought through this page, I would receive three nice bonus gifts that came directly from Lisa Nichols, not a JV partner.

I bought another copy. Not only for the book, but for the bonus gifts. After all, if I’m a raving fan, I want more of Lisa Nichols’ insights.

Again, this is just one of many strategies to sell more than one copy of books to raving fans.

No Excuses

What are you doing to create raving fans eager to buy your books… once, twice, even three times or more?

Are you doing all you can to get your content out to market to build a community of raving fans who want more of your insights and information?

If not, now’s the time to start. No excuses. Excuses are not what your followers want to hear. They want to hear you. Simple as that.

Discover several ways to effectively market your book(s) with my FREE report, One on Amazon.

A crucial insight for authors to increase revenue opportunities

Virtually every client I work with has similar goals.

  1. Write a book
  2. Market an existing book
  3. Be booked to speak
  4. Make money …. and lots of it
  5. Influence others with the written and spoken word

These are all achievable goals for experts who are willing to put in the time, money and effort with laser focus on the outcome; selling books.

You might be wondering why the great majority of my clients have similar goals. One, I'm clear on what I offer… are you? Two, I'm clear on who I can best serve… are you? Three, it's my passion and I have a track record of success in these areas… do you?

The more you know who your market is, what your expertise is and you are in alignment with the products and services you offer, the better.

The Plan

It's important to have a plan around your outcomes. Otherwise, like many frustrated experts who write books, you end up spinning your wheels.

Recently, I wrote a post about what to determine before anything else. My recommendation is to read that post in addition to this one.

Once you establish who you're writing for, where they hang out and how you plan to reach them, you can move into a really great way to generate revenue while creating massive value.

Conversion funnels

A conversion funnel is exactly what it sounds like; a way to convert tire kickers into subscribers and subscribers into buyers.

In a recent consulting call with a client, we mapped out a first level conversion funnel she could create to generate leads and revenues from those who read her book.

The image of the simple funnel is just that, very simple. As you move forward you can get much more complex in what you're doing, but start with something simple and manageable.

One reason people give up on funnels is due to complexity. To start, a two step funnel is perfect.

Set, Go and Drive

I have four main funnels in place. Each begins with a gift that is specific to book marketing and speaking (or both). The gift for each funnel is of extraordinarily high value as is the first level offer and every offer that follows.

Once the funnels are set up, you can pretty much set and go. From there, you drive traffic to the opt in page. This is done in a number of ways including the very thing I am doing in this post, adding links throughout my post. There are plenty of other ways, but for the purpose of this post, we will stay the on target with getting you on board to create funnels.

You do have to test things, so don't assume you can throw something up online and the floodgates will open. With the right testing, analytics and tweaks, you will have a winner.

Value … ALWAYS

I'm a firm believer is giving incredible value to my community. All of my conversion funnels create high value every step of the way.

Here's a look at first level one of my conversion funnels. It's for Cheat Sheets and Checklists for Profitable Speaking gigs.

When someone opts into this offer, they are then taken to a small up-sell offer. This gives them a chance to “test the waters” for a very minimal investment. The program they can get for the low cost once sold for 10X the amount.

Why would I do this? To turn a subscriber into a buyer. It's simple mathematics.

Click here to get the Cheat Sheets and Checklists or click the image.

Before we continue

Let's get one thing out of the way before you continue reading this post. This particular post is only for authors who want to generate revenue. If you're writing simply for the joy of writing, fantastic. This is not for you.

However, if you're they type of author who loves writing AND you want to generate revenues from your efforts, this is for you.

Now that we've gotten that on the table, let's get on with the topic at hand; authors making money.

The client I mentioned is an expert on wellness. The information I shared with her could apply to just about any genre whether it be pets, relationships, Feng Shui, parenting, entrepreneurship, or investing. Just about any topic or genre works.

The many ways that an author can make money are…

  • Book sales
  • Speaking fees
  • Selling from the platform
  • Consulting fees
  • Product sales

A book can be a “feeder” into all of these revenue streams. A feeder can be the first level of a conversion funnel.

Start today to create a funnel

Years ago I had a mentor who encouraged me to get my first funnel done before creating a second, third or fourth.

These sage words made a huge difference to the success of my business. Why? First, I learned a lot with the first funnel. Two, rather than simply being in creation mode, which can make us believe we are being productive, it's essential to be in implementation mode. Third, you are securing your financial future as an author.

Here's the thing, when you have funnels in place, no matter what's happening with the economy, having various information products such as books, eBooks, eReports, transcripts, and MP3’s you can put into aspects of the funnels, can make a huge difference to your bottom-line.

You can go from a so-so revenue stream to one where you can generate thousands upon thousands of dollars each and every year (for some of us, monthly) in passive income.

Announce Your “Thing”

Once you have the elements in place and you've been building your list, you are in a great position to announce local book signings, interviews, podcast shows, new blog posts that relate to your book(s), new releases and so much more.

If you have yet to create your first funnel, isn't it time to get in the game? You may be shocked at how much opportunity you are literally leaving on the table by not having this in place.

Time Factors

I often hear this from authors, “I just don't have the time or knowledge.”

My response, “Make the time. If need be, hire the job out to someone who can get it done lick-itty-split.”

Time management is crucial to an author's success. If you struggle with this, join the Book Accelerator program members live on Monday, July 24th at 11 a.m. Pacific for a private training on productivity.

During this private training, I'll share my best strategies for productivity that lead to higher output and increased profits.

I'll also be going into more detail on conversion funnels.

Click here for more information and to join.