A Book is More Than Its Cover

You can tell a book by its cover…

Or can you? Hard to say.

What you are more likely to be able to do is tell a lot about a book  by its description.

This is an area you, as an author, would be wise to put time and effort into. Book descriptions do play a part in how many books you sell. As do reviews.

Why are descriptions so important? Often, potential buyers scan a description of the book as part of their buying decision.

Yet, many authors put very little effort into writing a compelling description.

It's Your Responsibility

As an author, you need to take full responsibility for making sure the description is such that people can’t help but want to read your book.

The description gives the readers a great idea of what the book is about and “why them” as a reader. The description on Amazon is like the copy on the back of your book; it hooks readers in, leaving them hungry for more.

If you have a traditional publisher, they will likely have a department with copywriters who know exactly how to write the description. But if you are self-published or have a hybred publisher, take an interest in the description.

Although some hybred publishers put a lot of thought and care into doing this, not all do. Don’t leave the description to chance. If you don’t like what you read, or you don’t feel it’s compelling enough, take control of assuring the description is something that gets the potential buyer to take action… the action of hitting the “add to cart” button.

Amazon Book Description

The description should be beefy and keyword rich. Don’t skimp on the wording. The description is your sales conversation.

The description can be between 30 and 4000 characters in length. Use as much of this as possible. The book description usually appears within 72 hours of putting it up on Amazon.

The Amazon book description can double on the book website as well as other areas you sell the book.

Think of your own buying habits. Most often, when you are looking for a book on a specific topic, you go right to Amazon and scan various titles.

Chances are when you find a title of interest you scan the description.

100% Effort Into the Description

Put as much effort into the description as you do just about anything. If the description doesn’t quickly capture the imagination and interest of the reader, you risk missing a sale.

Additionally, the description must be set up in a way that it’s very easy to scan.

The headline must immediately capture the potential reader followed by easy to read paragraphs. Keep the paragraphs short.

Highlight key points with bold text and bullet points.

Amazon makes it very easy to do all the above.

Readers Buy Several Books on a Topic

Your audience doesn’t buy just one book on topics of interest. Think about your own buying habits. When you are interested in a subject, there’s a good chance you stock up on several books.

Amazon has made it very easy to buy several books on a topic with the press of a button.

When I became interested in running, specifically marathons, I actually bought several books on the topic. A quick visit to Amazon and a scan of all the possible books I could get proved to be a convenient buying process.

Recently, I decided a sprint triathlon was something I wanted to participate in. Heading back to Amazon, there were a few books I could choose from.

I bought based on title and description. A press of the “add to cart” button and several books later, my decision was made, and my credit card charged. Simple.

FREE Report – Hit #1 on Amazon

Want to learn more about selling books on Amazon? Get my FREE report – Hit #1 on Amazon. It is chock full of exactly what you need to do to rank high, sell more and build a solid fan base of readers.

#1 Mistake Authors Make with their Book Marketing

I can’t tell you the number of authors I’ve talked to who dream of hitting #1 with their book.

Yet, many never do much of anything to market their books. Worse yet, there are those who write book after book thinking the more books they publish, the more they will sell.

My recommendation is to figure out the marketing before you write a boatload of books. Here’s why; if you don’t have a winning marketing process, you likely won’t sell many books. Simple as that.

What Successful Authors Know

Virtually any successful author knows they must put effort into marketing their book.  Prior to what is available online, launching books was much more costly than it is today. Now, you can do what is referred to as an online launch.

The best part of an online launch is you can do it from the comfort of your home.

If you plan to watch your book hit #1 in the various categories on Amazon, you will be well served to put effort into the three phases of a book launch.

  • Pre-launch
  • Launch
  • Post-launch

A few of the areas of focus are the Amazon prep, develop your marketing plan, implement the plan to include email messaging, blog posts, podcast and radio Interviews, virtual book tour, engagement with buyers and follow up with buyers.

The launches that fail (where very few books are sold) have been a result of half-hearted efforts, only minimal focus on the authors part, or not being 100% committed to the success of the launch. Often these authors blame everything other than what is really to blame; they thought their book would be the exception to the rule and somehow, someway, fly off the Amazon shelves into the hands of the reader.

Let’s take the pre-launch phase.

Pre-launch is exactly like it sounds. You are prepping for the actual launch. You need to get your Amazon information ready, any incentives you will offer to buyers during a specific period, your book sales page, thank you page and a series of follow up messages to build awareness and connection with those who will purchase your book.

This is just the tip of the iceberg of what you need to do to prepare for a successful launch.

I’ve conducted lots of successful book online book launches. I know what it takes. And I know many authors would love to have the formula at their fingertips.

That is why I wrote the report – Hit #1 on Amazon. Check it out. It’s FREE and has the very information that will put you way ahead of where you will be trying to figure this out on your own.

www.oneonamazon.com

Authors: 3 Ways to Sell More eBooks on Kindle

Selling books takes more than simply adding them to Amazon. Whether it be a physical book or a Kindle book, you have to do more, much more, than simply list them.

Take Kindle. If all you do is list your Kindle book, it is almost guaranteed to get lost in the shuffle. You absolutely must be proactive in your approach to readers knowing your book exists.

Three things you can do to increase your sales are 1) drive traffic, 2) list your book with the KDP Select program and 3) be strategic about keyword selection.

Drive Traffic

Driving traffic is about strategy. To get the most out of your efforts, create a plan and stick with the plan. It's better to have 3 things you do on a consistent basis, than 50 things you never get around to.  Some of the simplest ways to raise awareness and drive traffic are to tweet, create memes you put on Facebook and short YouTube videos to encourage people to visit your book page on Amazon.

If you have a subscriber list, be sure to let subscribers know when your Kindle book is released. You can offer an incentive for people to buy during a specific period of time. You can also give the book away by joining the KDP program.

KDP Select

With the KDP (Kindle Direct Publishing) program, you have 5 days during a 90 day period to give your book away. This is a powerful feature of the program in that, when you plan it right, you can get lots of downloads on your book.

The first thing I hear from authors is, “I don't want to give my book away. I worked hard on it and want to make money.”

The reality is, the more books you give away and the more books that are downloaded, the higher your rankings on Amazon for your keywords and categories.

If you plan it out right, you can have ways to drive traffic from your Kindle book to an opt in page, your website, your blog or even your social media platforms. The image with the free download is something I've added to a couple of my Kindle books. Although not everyone will take advantage of this excellent report, many readers will. Each one of those readers is a potential buyer for other products and services I offer.

Nowadays, it takes more than someone accessing your book to make money. It's about an integrated approach to bring them into your community. Once people are in your community, you can make offers for other products and services.

Keywords

To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Relevant keywords can boost your placement in search results on Amazon.

Selecting the right keywords can be the difference between no sales and daily sales.

For many writers, finding that best keywords is a major challenge. Not long ago, I discovered a tool that makes the process incredibly easy. It's called KDSPY and helps you find the sweet spot for the right keywords on Kindle.

KindleSpy (KDSPY) is a super easy to use tool that helps you to know which categories and keywords will get you the greatest results for your efforts. With a single click, you can reverse engineer the process of the best-selling categories.

Best part of all, KDSPY  integrates directly into your browser. That means you can do your research right on Amazon.

To see how it works, click here.

The bottom line is this; you have to think like a marketer if you want to sell books. The days of sitting by, hoping for results are long gone. Be a proactive author in order to enjoy the fruits of your writing labor.

Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers.

If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a publisher due to greater possibilities of selling books… and lots of them.

To some authors the concept is clear, yet the majority are confused by what it actually means. This confusion can lead to inaction on the part of the author to build a platform.

“Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.” Jane Friedman.

Be a Serious Player

If you want to be taken seriously as an author, you must develop and grow your platform. It was in the nineties that agents and publishers began rejecting nonfiction books due to the author not having a substantial reach.

Many authors assumed that the publisher would take care of getting them in front of their readers, when in fact, the publishers were, and still are, more likely to work with authors who are proactive in creating a market presence.

Now, more than ever, an author must have a platform to achieve their greatest results with a book.

Putting Together Your Platform

Two main areas for your platform are your visibility and your target audience. In order to optimize your efforts you need to focus on these two areas.

Visibility simply mean this; where will you be seen? You can project your opportunities base on where you’ve appeared in the past such as guest blogging, featured articles, interviews on podcast shows, radio and television. Visibility is also directly related to your social media platforms.

Target audience are those people who are most likely to be interested in your information. These are the people who view you as an authority and influencer.

Activities that create your platform

Building a platform requires ongoing, consistent action. To assure you take consistent action,  create a visibility checklist. Each day, do something to gain visibility and market reach. The more consistent you are, the better.

  • Content marketing
  • Blogging
  • Interviews
  • Speaking
  • Collaboration

Content marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that builds your authority, influence and market reach.

Blogging

Blogging is the process of writing content for your blog and/or as a guest blogger.

Interviews

Interviews can be done by way of podcast shows, radio shows, television, live stream, or print media.

Speaking

There is plenty of opportunity to speak and present. Online you can do teleseminars and webinars. Offline, they can be small, intimate groups, or large groups where you are a keynoter. Speaking is one of the best ways to build a platform

Collaboration

Partnering with industry influencers is a great way to increase your market reach and build your platform. Recently, I partnered with the owner of a video company. We were both able to increase our influence and market reach due to our collaborative efforts.

Time Takes Time

Building your platform takes time. It’s not going to happen without continued effort. It’s a mistake to think you can do something once and get the type of result you are seeking.

Think of it this way, if you were to do  one thing every day for a year, your results will likely be lightyears ahead of most authors.

Whether it be a blog post, guest blogging, radio interview, article marketing, social media posts, videos and livestreams, and speaking engagements, when you do something each and every day, your market is going to notice.

So will publishers and agents. When you have a lot of content online that is of high value, you become a minimal risk. Actually, when done right, you become an in demand expert.

Go Deep

Want to dig deep into building your platform? Join me on Wednesday, October 18th for a private training for members of the Book Accelerator membership program. For only $37 a month you receive the live training and a full suite of training on how to launch a book. This includes a backend membership area with dozens of videos, PDF files, checklists and cheat sheets.

Best of all, there’s a 100% money back guarantee.

Go to www.anatomyofabooklaunch.com

Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up.

With proper planning, you can interview several times a day during a book launch.

Something to keep in mind is this; the more you interview, the more you interview. It’s not uncommon for a show host to reach out when they’ve heard you on another show.

Shows Don’t Necessarily Equate to Sales

Appearing on a show is not necessarily going to equate to book sales. However, it does equate to market reach and credibility.

To get the most from your interview efforts, it’s essential to have all your ducks in a row. Your books should be properly listed on whatever book sites you want them on such as Amazon.

Your website must be visitor ready including a media page. Your response time needs to be stellar when a show host (or someone on their team) reaches out to you.

Again, don’t assume you are going to sell boatloads of books when you are on a show. Do assume listeners may Google your name and book when you’re on a show.  Be prepared for those who visit your website.

What Hosts Look For

Producing a show takes a lot of work. Add to this the fact that audiences want to hear top notch experts and the job of a host can be very difficult when it comes to keeping an audience engaged.

Show hosts look for engaging, entertaining and timely experts to be on a show. Whether it be a podcast or radio show, being an in-demand guest is something any author would be wise to figure out how to gain entry onto this platform.

Opportunity Abounds

Many authors say there is no opportunity to get on shows. Others say there is more than enough opportunity.

I’m here to tell you, there’s ample opportunity. You just need to know how to find the shows looking for someone with your expertise.  Once you find the shows, you need to approach the host in a professional manner by being fully prepared.

Huge Success

“Radio interviews have been one of the cornerstones in the massive success of our Chicken Soup books.” – Mark Victor Hansen – #1 New York Times Bestselling Author and Co-Creator, “Chicken Soup For The Soul” Series.

During the launch of their first Chicken Soup book, Jack and Mark sought out every interview opportunity they could find. As the story goes, they often did several interviews a day. Knowing the power of this medium, both authors left no stone unturned to reach as many people as possible through the power of radio.

Amazingly, at the time of their first Chicken Soup book release, podcast shows were not at all popular. Jack and Mark’s success was directly related to radio.

Today, authors have more opportunity than in years past, but there is also more competition. Thus, the reason to be fully prepared for opportunity.

Plan the Process

To get the most out of your efforts, you need to plan the process. Have all your marketing material ready to go, your website media-ready, and a solid follow up system in place.

Two marketing pieces you need are a media kit and an expert one sheet.

Media Kit

A media kit, also referred to as a press kit, is information that represents you, the author. It also includes information about your book(s).

In days past, it was a physical package that you would mail via snail mail to a show host or producer. Today, it is often a PDF document that contains the necessary information a show host needs.

A few key elements of the media kit are your bio, images of you and the book, information on your book, media releases about the book, FAQ’s, expert one sheet and a list of media appearances.

To make things as easy as possible on those who express interest for you being on a show, create a section on your website where your media kit is easily accessible.

Expert One Sheet

An expert one sheet, also called a speaker one sheet or author one sheet, can be one or two sided. It’s an easy to access document containing similar information as a full-blown media kit, but it’s on one page that is either one sided or two sided.

A few elements are:

  • Author bio
  • Headshot
  • Book image
  • Testimonials
  • Speech topics
  • Contact information including social media platforms

Create Opportunity

Don’t wait for show hosts to contact you. Your job is to create as much opportunity as possible. First, develop your marketing material. Next, seek out shows you would be a great fit for.

One of the best ways to get booked on shows is to sign up for a service that sends you listings.

In this short article, there are great tips on how to do this. http://www.radioguestlist.com/radio-interviews-how-to-get-booked-on-the-radio.html

Of course, you can also look for shows other authors who write in your genre have appeared on. Create a list of ideal shows you want to appear on then contact the person who books guests.

This is more time consuming, but a very targeted way to find opportunities.

Regardless of how you find shows, interviews are one of the best ways to expand your market reach, visibility and credibility.

 

 

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Authors: Do Your Actions Match Your Goals?

I’ve been teaching marketing strategies to authors for well over a decade. Everything from how to get interviews, using speaking to market, article marketing, blog tours and lots in between.

There are dozens, even hundreds, of ways to market your books. Book marketing guru, John Kremer, shares 1001 Ways to Market Your Books in his book by the same name.

Book marketing is not a “one size fits all.” What might work for one author may not work for another. Yet, many times when an author learns about a strategy, they assume the person teaching it is saying, “Every author MUST use this strategy if you want to succeed.”

Not so. You have free will to either do, or not do, what is being taught.

Why You Must Market … Regardless of the Details

The reason an author markets is to raise awareness about their book(s). When you raise awareness, you tend to have a better chance of selling books. When you sell, well… you make money. When you make money, you don’t have to be a struggling writer.

When an author says they want to sell books, and lots of them, they must be willing to get out of their comfort zone.

“I’m a writer, not a marketer,” is something I often hear from those reluctant to do much of anything remotely resembling marketing.

This type of thinking is what prevents many authors from selling more than a handful of books.

Resistance is High

Recently, I wrote a blog post about speaking to sell books. Quite a few people loved the information while others were frustrated with the post.

“Some people would prefer to market in a way that they don’t have to be seen by their book buyers,” one person wrote privately.

“I’m not a speaker. I don’t want to present to sell books,” another wrote.

Here’s the deal. Based on your goals, you must decide what you are willing to do.

If you say you want to get your book in the hands of as many readers as possible, why would you not do everything in your power to market your book(s) including speaking?

Sure, some things may be unfamiliar or uncomfortable, but does that mean you will never try it?

Someone must do your marketing

Regardless of whether you do the actual work, or you outsource, someone must do the marketing. Successful authors accept responsibility for the marketing and promotion of their book(s).

If all you do is write the book, but fail to market, you will never know what’s possible with the success of your book.

Reach your readers through OPM

If you really want to expand your marketing reach, figure out ways to get in front of OPM … other people’s markets.

There are many ways to do this including speaking on the platform, being a featured expert on a webinar or teleseminar, interviews, guest blogging and social media.

Speaking

With my recent blog post, I shared information about the advantages of speaking to sell books. Not only is the platform a great place to reach lots of people, speaking is a great way to position your authority.

If you don’t have any desire to get on the platform, so be it. There are plenty of other ways to get in front of potential readers.

Teleseminars and webinars

A great choice for those who don’t want to do actual in-person speaking engagements are teleseminars and webinars. You can literally get in front of hundreds of potential book buyers from the comfort of your home or office.

Interviews

There is no shortage of opportunity to set up interviews on podcast and radio shows. The beauty of either is the reach you get from people listening after the live interview. The shelf life of radio and podcast shows is incredibly long.

Guest blogging

One of the best ways to have an extended reach is through guest blogging. I’m a proponent of blogging on your own blog AND finding opportunities to be featured as a guest blogger.

One of my clients hit the holy grail of blogging in the pet space when she was invited to blog for PETMD. Not only did she reach thousands of potential readers, the credibility that comes with writing for a blog of this caliber is incredible.

Social media

A huge advantage of posting on social media, whether it be Twitter, Facebook, LinkedIn, Instagram or any other network, is the viral aspect of your content.

You can’t always know if something will go viral, but when it does, it can get dozens, hundreds, even thousands of views in a very short period.

Figure Out What Works for You

There are so many ways you can get the word out about your book. It’s up to you to figure out what you’re willing to do.

Whatever you choose, the more, the better. If you did even one thing a day, at the end of a year, that’s 365 actions you took to get the word out about your book.

It’s obvious doing one thing a day for a year will get you results far beyond authors who either do nothing at all or try one thing and then give up.

The success of your book is up to you. At the end of the day, you must decide if your actions match your goals.

Want to learn proven strategies in a step-by-step format? Check out Book Accelerator program. I've designed this for authors ready to jump-start their book marketing in a very effective way.

Authors: Why giving bonuses STOPPED working

Authors are constantly on the lookout for ways to sell books… and lots of them.

A great way is to tap into your circle of influence to help with the marketing. Simply put…find people willing to help spread the word about your book.

In years past, campaigns in which you had lots of “partners” promoting your book in exchange for being able to offer a bonus gift worked great. Today, not so much.

Years ago, potential readers loved getting lots of bonus gifts. It seemed the more they were given, the better. Keep in mind, none of us were on information overload the way they are today.

In the days of giving lots of bonuses to book buyers, you would see a page like this. Again, in its day, it worked GREAT.

After a time, the novelty wore off.  Today, potential book buyers are not so excited about dozens of bonus gifts they will likely never get around to even looking at, let alone use.

As with most things, these types of campaigns ran their course.

Enter Affiliate Partners

After careful analysis, I discovered a much more effective way for partners to benefit.

Rather than your partners giving a bonus in exchange for promoting for you, they use an affiliate link to promote your campaign. On the back-end, when the book buyer invests in one of your programs, the affiliate partner makes money.

Bonuses Still Work If…

You can still offer bonuses to book buyers, but rather than dozens, even hundreds, from your partners, you offer a couple of very high value bonuses directly from you, the author.

This sweetens the pot for the book buyer but doesn’t overwhelm them with a huge number of bonuses they neither want or need.

Today, a couple of bonuses directly from the author works great. Your affiliates promote for you, thus creating a win/win/win.

Less is More

The benefit to launching a campaign with affiliates is the financial potential for them and for you. Rather than simply building a list, you are building a list and making more money on the back-end.

For your partners, the more they promote, the more money they can make. A great win/win/win.

Win for you… in that you reach more potential buyers.

Win for your affiliate partners… in that they provide high value to the book buyers and make money on the back end.

Win for the reader… in that they are not overwhelmed with a  bunch of useless bonus gifts.

Get Your Own Copy

Get your own copy of Power Up for Profits, The Smart Woman's Guide to Online Marketing click here

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Authors: Get Your Book in the Hands of Lots of Readers

If you dream of getting your book in the hands of lots of readers, you need to be proactive in the how, when and why of marketing your book.

To get the greatest results, your marketing efforts need to begin long before your book is published. Don’t wait until you have the book in hand to create a plan for marketing. The sooner you start, the better.

Three guidelines that will get lots of traction are:

  • Gear your marketing to specific groups rather than general readership
  • Be consistent in your efforts
  • Focus on building a subscriber list of buyers

Specific groups

The more targeted you are in your efforts, the better. After all, when someone does a Google search on a specific topic, if you have fine-tuned your message, it’s easier for a potential reader to find you.

Example: If you write a book about older women’s fitness, you will get a greater result by using terms specific to older women such as “women over 60 fitness” rather than “women’s fitness.”

What search terms are your potential readers using? Put yourself in the shoes of the reader as you develop your messaging. The more targeted you are, the better.

Consistent effort

To get the greatest result, it’s necessary to market every day. Rather than a hit and miss effort, create a checklist of marketing activities for your book. Each day, do at least two or three things to gain traction for your book.

Most authors do very little, if anything, to market their books. Imagine if you did something each day to gain visibility for your book(s). It takes more than sending out an occasional email, tweet, blog post or social media post to succeed in marketing your book.

Keep in mind that marketing every day is not marketing all day. As little as 15 minutes a day will get you results far better than authors who do nothing.

Subscriber list

Your marketing plan should include a strategy for building your subscriber list. One way is to include something inside of your book encouraging readers to visit a landing page for a special gift in exchange for their name and email address. This allows you to keep in touch with readers.

Another way is to create an independent landing page in which you encourage people to visit Amazon, buy the book and then return to the landing page to input their name, email and order number. In return, they receive a report, video or audio file.

Once the landing page is created, drive traffic to the page via social media, blog posts, and sending emails to your current subscribers.

Marketing your book doesn’t have to be a long, drawn out process. However, it does need to be a process.

Obviously, by planning out what you will do, you will achieve better results. Of course, it takes more than simply creating a plan. You must work the plan on a consistent basis to realize the greatest results.

 

 

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Authors: Not sure where to start with your book marketing?

It’s likely you’ve heard writing your book is the easy part of being a successful author, whereas marketing is the more involved aspect of selling books.

Writing a book is not necessarily easy, but there is an end in sight. Once it’s written, edited and published, that part of the process is done.

As an author, you can’t stop there. Now comes the job of potential readers knowing your book exists.

This is where marketing comes in. You, the author, are ultimately responsible for the overall success of your book. Regardless of what you think your publisher should do (or promises to do), you need to be involved in marketing your book.

Market Every Day

Marketing is something that needs to happen each day.

The first thing I often hear from authors is, “But I don’t have time to market every day!”

My response, “Find the time.”

Keep in mind that marketing every day is not marketing all day. Even 15 minutes daily will produce amazing results when you have a targeted approach.

What to Do

There is no shortage of things you can do to market. With my private clients, we work on a checklist of activities specific to their book, their market and their overall goals.

Activities like blogging, guest blogging, tweets, Facebook lives, YouTube videos, interviews, article marketing, and reaching out to indie book store owners are just a handful of ways to market.

Imagine where you would be in one year if you were to consistently do even one activity per day. Now imagine if you did two activities a day. Now three. You get the picture.

The more focused your effort, the better. Keep the end in mind as you market. The more clarity you have, the better.

When to Start

Marketing needs to start long before your book is published. However, don’t let this stop you from starting right where you are if your book is already published. Now is better than never.

There are three primary phases to successfully marketing your book(s).

  • Pre-launch
  • Launch
  • Post-launch

Pre-launch

As the name indicates, the pre-launch phase is all that happens prior to the actual book launch.

A huge part of a successful book launch is discoverability. This is where you make it easy for people to find you and your book.

In the pre-launch phase, the foundation for discoverability is developed.

To achieve the greatest outcome, determine what results you want to achieve. From there, reverse engineer the process.

Additionally, you must determine the following in order to optimize your efforts.

  • What is your book about?
  • Who would it appeal to?
  • What other books are like yours?
  • Why is yours different?

The clearer you are on the answers to these questions, the easier the process of marketing becomes.

Interviews

To be highly successful in your book marketing, interviews should be a part of your overall marketing process. Guaranteed, a show host will ask you the questions listed above.

There is ample opportunity for podcast and radio interviews. A quick Google search with the terms, “Podcast shows + authors” will bring up lots of listings of shows seeking authors to interview.

Not sure where to start with your marketing?

Many authors claim they just don’t know where to start with their marketing. One recommendation I always make is to get the book, 1001 Ways to Market Your Book by John Kremer. Without a doubt, John’s book is one of the most important additions to your personal author marketing library you can get.

I can guarantee this; you get John’s book and implement even 10% of the ideas and you WILL sell books.

Book Accelerator

Another recommendation is to get The Book Accelerator Program I created specifically for authors who want proven strategies for success.

Book Accelerator is a month-by-month membership program filled with lots of great training videos, PDFs, audios and much more that shows you exactly how to have a successful book launch.

I’m constantly adding new content to the member area. One really great feature of the program is the monthly, Conversations Over Coffee with Industry Experts. Each month I interview an expert within the industry who shares lots of great information on how to be a successful author.

In addition, I do a monthly training on information that every author needs to know. This training is webinar based and goes deep into a topic for you, the author, to succeed in your book marketing efforts.

Check it out.

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Authors: Turn Your Book Into an eBased ATM

As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue.

Let’s say you wrote a 12 chapter book on team building. Each chapter and go deeper into the topic by offering webinars, teleseminars, eBooks and eReports.

Simply out the process for a usable flow. From there, you offer the various formats to your community.

Every time someone enrolls in your offering, you are building more trust with them.

Perfect vs Reality

In a perfect world, people would consume and digest all the information we provide to them, but the reality is far from perfect.

Regardless of the price they pay, the majority of people who request a training program utilize very little of the content.

A primary reason is the short attention span a great majority of people have. With all that is available, people will grab something, look at it and then go on to the next bright shiny object.

What a Waste!

A great deal of intellectual property goes to waste because people are distracted.

The average attention span has dropped significantly due to social media, iPhones, and all that is available on the internet.

If we don’t get answers immediately, we search out the next quick solution. Yet, doing this is counterproductive to one’s success.

Jumping around online actually prevents us from staying the course on finding a viable solution to virtually any problem we have.

Even when we get the answer, often we don’t take the needed actions to solve the initial problem.

By jumping around people are constantly in the search mode and minimize their chances of implementing information.

In the years I've been writing books, offering online training and creating information products, I've learned a lot about how people access their information.

The Past Does NOT Equal the Future

In the past, people wanted longer training material. More was better.  Today, the preference is short, simple to digest material. Less is more.

To be successful in the world of digital information, your job is to provide content in several formats to accommodate the various learning styles.

  • Audio
  • Video
  • PDFs
  • Slides

Additionally, before you go into creation mode, find out what your market really wants. Creating solutions without knowing what the specific problems are, can be a complete waste of time.

Survey Says

Conducting a simple survey can go a long way in saving time, providing the solution people need and want and increasing the chances of the user consuming the information.

In the years I’ve worked with experts and influencers who want to impact their market with books, I’ve become keenly aware of common problems authors deal with.

There is a Solution

Over the years, I’ve created numerous programs to address these problems. My most recent (and incredibly robust and easy to digest) program, Book Accelerator, was created based on what my community needed (and wanted).

The program is a step-by-step system that teaches authors how to gain visibility for you and your books. It’s the very system I’ve used to sell thousands of books, make lots of money and build a successful business.

If you’re looking for easy to apply information, this program is for you.

Monthly Training

Immediately upon enrolling, you have access to the back room with all the training material. You can go as fast (or as slow) as you prefer.

In addition, you receive two live trainings each month. Both are recorded so if you can't make it to the live training, you can listen at your leisure.

The first training of the month is webinar style with me. I go deep into a topic about book marketing and book sales.

The second training is called Conversations Over Coffee with Industry Experts. Each month, you enjoy insights from an industry expert.

These are just two great benefits of the Book Accelerator program. Check it out. www.anatomyofabooklaunch.com

The fact is, you can take months, even years, to figure all this out yourself or you can jump right in and learn from someone who stays on the leading edge of book marketing information.

Not only do I continue to learn what's going on in the industry, I am one of the small percentage of authors who make a profit with my books. www.anatomyofabooklaunch.com

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