Content Marketing Equates to Visibility and Increased List Size

Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.

It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.

It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here. 

The idea is to get your content seen by as many people as possible who have an interest in your information.

There are lots of ways to do this with some of my favorite being…

  • Blogging
  • Guest blogging
  • Presentations
  • Interviews (Podcast and Radio)
  • Article marketing
  • Social media marketing
  • Quotes
  • Joint Venture Partnerships involving shared content


Obviously, having your own blog is a great idea. To be effective you need to post relevant content on a regular basis. If you’re short on ideas of what to blog about, ask your audience. People love giving their input. And what better than to write about what they want to read?

Guest blogging

Many blog owners are constantly on the lookout for great content by experts. What better way to reach a completely new set of eyes than to guest blog? There are ample opportunities and this one strategy alone could generate a lot of traffic to your own site if you add links in your post. Include a giveaway in that link (with the blog owner’s permission) and your list is likely to increase in size.


Yes, presentations qualify as content marketing. After all, when you’re in front of an audience, you are sharing your information. That is, unless you’re under contract with a company that requires you share only the company’s information. But if you keynote, host workshops and seminars, you are in a great position to share your content.


There is no shortage of interview opportunities. A quick google search for internet radio shows or podcast shows will result in ample locations to share your message. Your message is your content.

Article marketing

Short, 400-600 word articles can generate a lot of traffic when posted in the right locations. There are thousands of directories constantly in need of well written articles. There are industry and market specific directories, trade journals, and even company newsletters, where you can distribute your articles.

Social media marketing

With places like Facebook, LinkedIn, Google+ and other high traffic social networks, you can distribute articles and blog posts directly to these locations. A simple way to do this is take the first paragraph or two from a post or article with the permalink leading back to the full article.

Quotes in Images

People love pithy quotes. Sure, you can post quotes from famous people OR imbed your own quote in an image followed by your name and web address.

Expert giveaways via Join Venture Partnerships

Expert giveaways are a great way to increase value to your market as well as the market of the other experts involved in the giveaway. How it works is that each expert contributes something of high value and then promotes the giveaway during a specific time period.

Currently, I’m involved in a very high quality Expert Giveaway. The brainchild of my friend and colleague, Cathy Demers, the launch of the giveaway has over $7,000 of value. Cathy handpicked the experts she wanted to be involved in this campaign.

The best part of an expert giveaway is what is called borrowed credibility. What this simply means is you can increase your credibility, as can the other experts, by who you are being associated with.

CLICK HERE to access the great gifts from Cathy's expert partners (valued at over $7,000)

Regardless of which route you decide, content marketing is a must do for any expert and entrepreneur wanting to grow their business and revenues.

You know you’ve hit the mark when people tell you, “I see your information everywhere.”

When you hear this, you’ve done your job effectively.

Try this… for one month, implement content marketing every day. Imagine how much will happen if you consistently do at least one thing everyday for 30 days.


A Few Must-Knows When Using Images in Your Blog Posts

There's no doubt about it, images94%45-60 increase views on a blog. According to digital marketing expert, Jeff Bullas, “Articles with images get 94% more total views. Including a photo and a video in a press release increases views by over 45%.

“60% of consumers are more likely to consider or contact a business when an image shows up in local search results.”

If your not using images, you may be missing out on increased interest in what you write about. And isn't getting people to actually read your posts what you want? If it's not, why the heck are you blogging for in the first place? If it's purely for your own satisfaction, go for it. But for most of the people I know who blog, myself included, we want people to read our posts and in many cases, take some type of action.

If you're selling products from your blog, images definitely increase the interest of the potential buyer. However, the quality of the product image is essential.

When using images you want to make sure you follow a few simple guidelines. Avoid copying images off of Google without either paying for the images or getting expressed permission from the photographer. If you miss this key point, you could set yourself up for a lot of problems.

You can utilize services where you pay for single use of an image. There are plenty to choose from such as iStock, Bigstock and Shutterstock.

If you're looking for ample choices on photos check out Pixabay. They have lots of free images you can choose from. Be sure not to use the ones with watermarks. This means you likely have to pay for the watermarked images.

The least expensive and safest bet is to use your own photos. But make sure they are not blurry and as high quality as you can get them. The best part of using your own photos is being able to  edit your photos into a real masterpiece you can call your own.

I recently discover Canva and love how easy it is to edit and create my own images. I can also buy images they provide for $1.

Another resource I recently discovered is BeFunky. Fun, fun, fun photo editor.

Here are a few of my “first attempts” at both Canva.


I'll be the first to admit I'm not an artist or editor. But I've been having lots of fun with Canva and BeFunky.

I know the more I use each of these, the better I will get. (Isn't that true for anything we do!) For my first few, I'm pretty happy with the results.

Regardless of what route you go, images do make a difference. Think about it. Amazon wouldn't sell anywhere near what they do if it weren't for the images of every product listed on the mammoth site.

For example, I recently bought a table water fountain for my office. I liked it so much, I bought a couple of my clients the same water fountain.

If I were to try and describe it without a picture, you may not get the actual feel for what it looks like. But with an image, you know exactly what I'm referring to.

The image below lets you know if this is something you would be interested in…or not. Click the image to go to Amazon for the full description of the water feature.

Put careful thought into the images you use. Make sure they tie into your message. Avoid simply throwing something into your post just because you heard you need images.

As with anything, the more effort you put into what you're doing, the better.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.



21 Ways to Promote Your Book with One Blog Post

You’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it.

With all that’s available online, you have a wealth of possibility at your fingertips.

One of the most effective methods for spreading the word, establishing credibility and positioning your message is through blogging. But it takes more than just posting on a blog.

Let’s assume you have a book you are promoting. Once you have the blog post completed, then it’s time to put some targeted effort into sharing the post.

The more visibility the post receives obviously the more opportunity to sell the “thing” you have for sale.

Here are 21 ways to promote your book with a blog post:

  1. Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings. Send the first few paragraphs to your subscriber list with “read full article” with the permalink leading back to the blog post.
  2. Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
  3. Take short snippets from your blog post and use these as tweets. Within a 5 – 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.
  4. Be sure to use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
  5. Post on Social Network groups you belong to that permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.
  6. Post the blog post to Slide Share. It’s amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you’ve written.
  7. Post the full article on 3 – 6 top article directories. In the resource box you can direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
  8. Add your post to blog communities. There are plenty of locations that allow you to promote your blog post.
  9. Add images specific to the topic you are writing about. In the case of your book, an image of the book cover is always a great idea.
  10. Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
  11. Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
  12. Add video to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A short 30-second video can do wonders for generating interest.
  13. Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
  14. Have various ways visitors to your blog can get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
  15. Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
  16. With high-trending topics, make the media aware of your post. You never know what can happen as a result.
  17. Include an invitation for other bloggers, media and those with a large reach to interview you for their podcast show, blog or be a featured expert on a telesummit.
  18. Create a short video about the blog post that you load on YouTube. Put the post permalink in the description of the video.
  19. Get a simple infographic designed that highlights the main points of the blog post. Post the infographic on various social media locations.
  20. Repurpose the content into an article. Post on a minimum of three article directories with mention of your blog post in the article.
  21. Utilize Pinterest and Instagram to catch the visual fans and lead them back to the original post.

Bottom line is this: your job is to do all you can to get the word out about your book, info product, or other digital product. The fact is you’re not selling the “thing.”

You’re actually using the “thing” as the vehicle for something bigger—your message. The packaging is only one piece to the puzzle.

Keep this in mind: if you don’t do all you can to get your message out, you are actually doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.

Imagine if you used just half of these strategies for every blog post you created. How long do you think it would take before you got lots of visibility for you, your book and your message?


30 Day Challenges…They DO Work!

30 dayWhen I initially agreed to do a 30 Day Blog Challenge, I had no idea how beneficial it would be. Eleven days into the experience, I’m finding it has given me a new level of discipline and focus that has far reaching benefits.

It was during a private mastermind meeting with my clients that I first agreed to the Challenge. I was leading a discussion on the importance of short term goals to achieve specific results. The conversation geared around visibility.

As a proponent of blogging and article marketing, I invited my clients to commit to doing both for 30 days. One of my clients asked if I would be willing to commit to a 30-day blogging challenge.

“Absolutely!” was my immediate response. “I will blog Monday through Friday without fail for 30 days.”

Knowing my clients would be watching to see if I followed through, I knew it was essential for me to stay true to my agreement. I also knew there would be topics coming to surface though at the moment of making the commitment, I had no idea what they would be.

I’ve been pleasantly surprised at how fun the challenge has been. I’ve also been pleased with the range of topics I’m writing on.

The best part of all is this?  Once the post is written, I have them posted on a few article directories. I’ve also posted the permalink from each of the posts on various social networks I am active on. This gives me more reach and benefit for my time invested in writing the posts.

Why 30 Days for a Challenge?

Actually, there is a lot of benefit to relatively short term time-frames for challenges. Rather than someone committing to “forever” or for a year at a stretch, short term challenges are much more achievable.

30 day challenges became very popular regarding health and fitness, business, and personal goals.

Plank Challenge

30 Day Plank Challenges became all the rage over the last couple of years. If you’ve never done planking, Day One is going to be rough for most people. By Day 30 you will be amazed at how strong your stomach muscles have become and how great you feel.

NOTE: Do this challenge at your own risk. You need to be in relatively good health to attempt this.

Video Challenge

Then there is the 30 Day Video Challenge. This is where you shoot one short video a day for 30 days. When done right you can get a great deal of visibility and SEO juice with this type of challenge.

The key is to make the videos short, engaging and of high value. Giving tips on a specific topic is a great way to use the video challenge.

Cleaning Challenge

30 Day Clean Out One Drawer or Closet a Day Challenge is amazing. I created this for myself in that I had a few areas in my home I wanted to get super organized. The thought of doing it all at once was rather overwhelming, but doing one thing a day was very doable. Within a short period of time I had accomplished a great deal.

Phone Calling

What about the 30 Day Calling Potential Client Challenge? This is where you set a goal for a minimum number of outbound calls you make to people in your database, those you met at networking meetings and conferences.

Imagine committing to calling five people a day for 30 days. That’s 150 people. Without a doubt you would secure business from this strategy.

If you challenge someone to make 150 calls, that can be very overwhelming.  But ask them to make five calls a day; that’s very manageable.


Regardless of the challenge, when you stick to them, they work. It’s quite simple.

In the 11 days since I’ve been doing the Blog Challenge, I’ve found myself digging deep to come up with high value posts.

What has worked for me is to do my blog posts first thing in the morning. My mind is fresh, ideas are flowing and I’ve found that by staying the course, I have a great sense of accomplishment to start my day.

What is something you know would benefit you by committing to it for 30 days? Whether it be a change in physical activity, eating, business, your relationship or just about anything, make the commitment, stick with it and watch what happens. You’ll likely be amazed.

Blog Your Next Book and Four Other Ways to Get the Most out Of Blogging

Most entrepreneurs and experts would like as much visibility for what they do as possible. There are a number of ways to do this with one of the best being blogging.

Blogging, by far, allows you the opportunity to position your perspective and point of view. Further, it allows you to build a great online following of people who are interested in what you write about.

Five reasons to blog:

  1. Build awareness
  2. Build a following
  3. Position your expertise
  4. Increase SEO
  5. Drive traffic to an opt in page to build your subscriber list

Five ways to optimize your blogging efforts:

  1. Blog a book
  2. Raise awareness about causes you believe in
  3. Test topics for information products
  4. Build a following
  5. Promote an event

Blog a book

Repurposing your blog posts into a book may likely be one of the easiest ways tobook cover write a book. Start by outlining the chapters of your book. From there, split each chapter up into sub-chapters. This allows you to write a little bit with each post while staying the course with the end result – a book.

Not only will you stay the course with writing your book, you can also build a strong readership primed for buying your book once it’s published.

Raise awareness

Is there a cause you believe in? Why not blog about it? Because our blogs are our personal platform, we can write about anything we want. Frustrated with the way a political campaign is going? Blog about it. Angered by animal abuse and lack of responsibility by some pet owners? Blog about it. Want to raise money to build water supplies in third world countries? Blog about it.

Information product development

As with writing a book, blogging is a great platform to test the waters with new product releases. Information products can be delivered as text, audio or video.  You can blog about the general theme of your soon-to-be-released products to build interest and desire for the product.

You can also use your blog to pre-sell a product. What could be better than getting paid ahead of time to develop a product?

Build a following

Blogging is one of the best ways to build a following. Again, you must be consistent in order to realize the greatest result. You can drive traffic from your blog to a social media group.

faceI recently began growing a private group on Facebook where I invite people via a Kindle book and my blog to join. I simply make mention of the group, include the link and people who are interested ask to be invited.

Almost daily I have requests from people asking to join. The best part of using this strategy is people want to be a part of my community. It is a private group and they have to ask to be included.

Promote an event

Blogging about an event is one of the best ways to increase awareness and interest. When I host events, I always make sure to blog about them. With my recent Think Tank held in Vancouver, Washington, I blogged about topics specific to what I would be covering in the mastermind.

With the success of the last Think Tank, I have every reason to believe my next one will be equally successful… if I include blogging about it in the marketing mix.

Want to join in on the next Think Tank? Click the link below.

A great example of a whole community of people blogging about an event is with BlogPaws.

BlogPawsblog paws is an annual event that caters to animal bloggers. The strong leadership of BlogPaws keeps the momentum going to not only have people blog about the event, but also register for the event.

As the largest animal blogger conference in the world, there is a lot of effort put into this annual event.

As one of the speakers at BlogPaws, it behooves me to blog about the event. With dozens of speakers, hundreds of animal loving participants, and industry specific sponsors, with everyone putting effort into blogging about the event, it takes on a life of its own.

Want to join in on BlogPaws? You still have time, but hurry to get your spot as they are almost sold out.

Getting the most out of your efforts

In order to fully optimize your efforts, it’s essential to be consistent. Blogging once or twice a month will not get you anywhere near the traction as once or twice a week. To get the greatest results, daily blogging is optimal.

Sure, daily may seem overwhelming, but your results are directly proportionate to the frequency (and quality) you put into blogging.

Additionally, blogging is a great way to position your expertise, increase visibility and test the temperature of the market on topics you may be writing about, developing information products and promoting events.

As with anything, blogging on a consistent basis takes commitment. A great way to stay the course is to put accountability measures in place. Whether it be making a commitment to a coach, a group of mastermind buddies, or like I did recently, making a public commitment. The more vocal you are about what you plan to do, the better.

Staying the course

Again, one of the best ways to get the most out of your blogging efforts is with consistent effort. Make a commitment over the next 30 days to blog a minimum number of days. Recently, I challenged myself to blog Monday through Friday for at least one month. Although it is taking effort, it’s also giving me the opportunity to serve my community with timely information.

Up to the challenge? Why not make a public commitment by posting something to your community about how much you will blog over the next month?

Commitment equates to visibility

Ask a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.”

Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are incredibly visible.

The more visible you are, the more likely you will be found. Yet, for many entrepreneurs, they seem to do all they can to avoid being found.

It stands to reason that the more visible you are the more likely potential clients will find you. Whether it be by way of a Google search, reading a blog post, listening to a podcast show or finding an info-graphic on Pinterest, the more quality content you have online that “speaks” to your market, the easier it is to be found.

One of the best ways to distribute quality content is on your blog. As I was sharing this thought with a group of clients during a recent mastermind retreat, I found myself saying, “I am so convinced of this, I commit to blogging daily, Monday through Friday, for the next 30 days.”

30 dayNot one to miss a beat, Kimberly wrote this down, pushed the piece of paper toward me and asked me to solidify my commitment by signing an agreement.

I love a good challenge so I signed the paper.

When you make a commitment to do something, you are saying to another person that they can trust you and rely on you to do that thing. To make this commitment to my clients puts my word on the line and requires I follow through…no matter what.

Far too often people make commitments and yet, when they get sidetracked, bored or things get a bit tough, they stop. And far too often, those who want to make money online try to figure it all out by themselves, rather than find a model that works.

Check out this model for anyone who wants to lay a solid foundation. Click here.

One reason commitments are so powerful is they influence your behaviors. That is, if you take the commitment seriously. By following through on commitments people trust you to do what you say. By not following through, you have no idea how many opportunities you might be passing by. After all, if someone sees that you don’t keep your word, why would they send opportunity your way? Referral business is a great example of what you might be missing if you are viewed as someone who cannot be trusted to keep your word. And by trust, I'm not talking cash register honest. Most people are cash register honest. I'm talking the little things that tarnish one's reputation.

I digress. Back to visibility. With great visibility and a great reputation, opportunity shows up all over the place.

Want to accomplish something that is a stretch? Make a commitment to someone you respect… like my 30 day blog commitment. You can also make a public commitment to keep yourself accountable.

Imagine what would change if you were to make a 30 day commitment to do something to gain visibility. Whether it be to write a book, secure a speaking engagement, book five radio interviews or blog for 30 days, by making others aware of your plan, you are more likely to stick with it.

When you stick with a visibility commitment, not only do you gain more trust from those you committed to, you also gain more market presence, thus making it easier for potential clients to find you among all the noise vying for their attention.

Go out and GET VISIBLE!






Create endless opportunities to be featured on blogs, podcasts, ezines….

You've likely heard, “Success breeds success.” In order to get more of something, you have to do more of something.

Many experts know they must gain visibility so their market will find them, but seem to struggle with how to do this. The best way to be visible is to be visible.

This might seem a play on words, but truth be told, many people are waiting to get discovered rather than being proactive about getting their name out to market.

You absolutely must drive your opportunities to gain visibility. Here are five simple ways.

1. Blogging. Regardless of whether you're a seasoned pro or in the beginning stages of gaining visibility, one of the most important things to do is post on your own blog. This allows you to position your perspective and point of view.

You'll need to promote the content in as many locations as possible including to your email subscribers, social networks and anywhere your market “hangs out.”

Put together a posting schedule which will keep you on track with consistent posting. You can't expect to do one blog post and miraculously have opportunity drop from the heavens. Getting your name out to market requires consistent effort.

2. Social media. What social networks does your market frequent? Pick 3 -5 networks you can focus on and then go deep into each of these. The challenge resides in all the choices available.

Rather than spreading yourself too thin, focus only on the 3 -5 you have determined will get you the greatest result. As with your blog, be consistent.

3. Interviews. There are plenty of podcast and web radio show hosts looking for experts to interview. If you have an area of expertise, find shows you can be a featured expert on . iTunes and Blog Talk Radio are both great choices to get your message out to market.

Search for shows that would be a great match for your expertise. Listen to a few episodes to get a feel for the format. Based on your research, contact the host to see if you can be a guest on the show. dvorah podcast

Recently, I had the opportunity to be a featured expert on D'vorah Lansky's podcast show, Podcasting Success Secrets for Authors and Entrepreneurs. Not only did I have a great time, D'vorah is very proactive in marketing her show. A win/win/win. Win for the audience who will learn awesome info. Win for D'vorah in that her audience will appreciate the content. Win for me in that I gain visibility to my “sweet spot” market.

4. Teleseminars/webinars. Host your own telesminar or webinar. This offers the opportunity to position your expertise with your market. It will require you promote the teleseminar/webinar. Put a promotions plan together and then work the plan…consistently.

5. Guest blogging. The easiest way to create opportunities to be a guest blogger is to have a solid online foot print of your writing. What this means is the more you are visible in a number of locations the more opportunity you will experience.

With guest blogging, as with interviews, do your research to find those blogs that are a good match for your expertise and market. Study the blog and then contact the blog owner to inquire about guest blogging opportunities.

No matter where you want to be seen, do your research and be fully prepared to jump on opportunity.

The more organized you are the better. As soon as an opportunity presents itself, respond in a timely fashion. Be easy to work with and provide outstanding content and you will have ample opportunity to increase your market reach.

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Animal enthusiasts turn their passion into businesses with BlogPaws

blogpawsNot long ago I had the distinct pleasure of presenting at the BlogPaws 2015 Conference – the only conference of its type in the world.

BlogPaws is the Professional Pet Blogger Network that provides a range of marketing program opportunities, along with growth and development benefits to help animal bloggers define and achieve their goals.

The fact is, for most pet bloggers, it's about more than just money. It's about the love of animals and the desire to educate the public about all things animals. However, in order to do more of what they are here to do, animal bloggers do know it sure helps to monetize their efforts.

BlogPaws Conference is one of the most important events hosted by the BlogPaws crew. It is also highly supported by incredible sponsors, speakers, and of course attendees.

Sponsors included MARS Petcare, Cesar Canine Cuisine, Dentastix, IAMS, Temptation, Nutro, Greenies and many more. The lineup of sponsors was spectacular.

What I loved most about BlogPaws were the number of four legged critters their humans brought to the event. Never have I been to an event where pets were allowed in such numbers, let alone encouraged, to attend.

Ironically, until a few months ago I never heard of BlogPaws or the conference.

I teach my clients and those who attend my workshops, masterminds and various training courses this; when you follow your passion, show up to a calling, do the foot work, and let go of the outcome, amazing things happen.

So how does someone who is recognized for online marketing and business consulting, is the author of countless information products on the topics of speaking, writing, product creation, and visibility as well as the author of one of the most content filled book on online marketing end up speaking at a conference to a market she normally doesn't work with… until now?

Here's how… by doing exactly what I encourage others to do; be transparent about what I'm passionate about and believe in it so much I couldn't imagine not putting time, effort and money into my passions.

For more years than I can count my spouse and I have been involved in animal rescue. We've taken in dogs, cats, horses, a ferret and even a goat. Most of the rescues came from abusive situations.dustin

We also donate a great deal to our favorite animal charities. A little over a year ago, on one of the rainiest days of the season, a small, unidentifiable dog showed up on our property. Stinking to high heaven, barely able to stand up, her eyes filled with infections, and lumps all over her belly, this dog had obviously been used and abused until one day she was all used up and discarded.

In that we live in a very rural area it took quite a miracle for this near dead dog to make her way to our home. Immediately we took her to the vet and groomer. The vet determined the dog was between 8 – 10 years old. She had not been spayed which meant she was likely held captive by a backyard breeder. The lumps on her belly turned out to be mammary cancer.

While at the vet's office she got her new name; Delaney. Delaney Before

Karen, myself, the vet and the groomer all felt Delaney had one, maybe two, weeks left. Yet, Delaney surprised us all. After a few weeks we began thinking in terms of how to increase Delaney's quality of life rather than simply making her comfortable until she passed.

Her biopsy results indicated that surgery would likely give her a great quality of life. But there were so many tumors it required two surgeries.

After over $1,000 out of pocket for her first surgery, and knowing the second one would be close to $2,000, I decided to reach out to my community for help. I created a low priced information product and used the revenues to offset the second surgery.

I launched the campaign as I would any product launch which meant proactive marketing and getting as much visibility for the promotion as possible. Within less than 48 hours I raised enough to pay for the first and second surgery.

Throughout the process I documented Delaney's progress.Delaney After

On one of my daily rituals of checking my email inbox, one message stood out with a request for me to speak at the 2015 BlogPaws Conference.

I immediately went to the BlogPaws webpage. I was impressed with all the things happening with BlogPaws.

I hopped on the phone with Yvonne DiVita, one of the key players with BlogPaws including the annual conference that attracts hundreds of animals bloggers.

“We'd love for you to come out to the conference to talk about how animal bloggers can make money blogging,” Yvonne said.

“But my market is not those in the animal industry. I'm not opposed to it and I do have a few clients who are in the animal industry, but it's not what I'm known for,” I responded.

“But you love animals and you know how to make money online,” Yvonne calmly stated.

“That's true,” I replied and a moment later I committed with a resounding, “I'm in.” I loved the idea of visiting Nashville, Tennessee, one of the few cities I have not spoken in and hanging out with a bunch of four legged critters and their humans.

By far, BlogPaws Conference has been one of the most incredible experiences I have ever had. Not only was the entire BlogPaws team over the moon amazing, the sponsors were engaging, fun and informative and the participants and the four legged critters memorable.

Something even more amazing occurred. Since that time, other opportunities to speak to, and work with those whose businesses are all about animals, have presented themselves.

What incredible evidence that when we show up for our passion, do the foot work and trust the process, amazing results happen.

One things for sure… I'm now a huge fan of BlogPaws and all they do and stand for. A great organization. Check it out.

What's your passion and what do you do to honor an expression of this? Are you willing to step out, do the footwork and trust that amazing opportunities will show up? Comments welcome.

5 Simple Steps to money -making visibility for your blog

It makes little difference what industry you are in, a blog is essential to the success of your marketing and promotions.

A blog allows you to promote a brick-and-mortar business, introduce new products to market, sell as an affiliate, position you and your company, increase search-engine rankings,  as well as increase your market reach and expert status.

Blogs are perfect for the famous and the not-so-famous. They are great for a pet supplier who wants to educate the market and sell products from his or her blog. Blogs are great for politicians to keep in touch with constituents.

Authors definitely benefit from having a blog, as do small business owners who are trying to secure business in a specific geographic area.

It’s no coincidence that thousands upon thousands of people all around the world are making money, have positioned their expert status, and tapped into their life’s passion through blogging.

However, don’t assume that all you need to do is set up your blog and the rest will take care of itself. The “field of dreams” approach is a recipe for failure. You have to do much more than simply build it and they will come.

You need to proactively promote your blog, attract readers and build a loyal following.

But how?

With my report – 5 Simple Steps to money -making visibility for your blog. R

Click here to access Save

What if you really don’t need social media marketing?

If you haven’t heard how important social media is in your overall marketing you likely have not been paying attention. To not incorporate social media into your promotional activity is a huge mistake.

However, you need to think through why you are using social media as well as what outcome you desire.

The really amazing thing about social media marketing is how rapidly it is growing. This can be a major challenge for many. Trying to keep up can drive even the sanest man or woman a bit crazy.

Over the last few years an incredibly powerful industry cropped up with virtual assistants, project managers, consultants, speakers, authors and content experts who assist business owners at all levels with their social media marketing needs.

Another area that is growing in leaps and bounds are the DIY (do it yourself) entrepreneurs who may prefer to do their own social media marketing because it is so fascinating to them or they are simply not in a position to hire someone.

Regardless of what level of involvement you have you do need to keep up on some degree of information. For example, lots of people think of social media in terms of only their computer when in fact iPhones and other such devices allow interaction virtually any time, any place.

To help with this I found a blog with 70 Plus Free iPhone Apps for Social Media Mavens. Click here to access.

Something else I have for you to take your Social Network knowledge to an incredibly high level is a free webinar with two leading experts, Sean Malarkey and Lewis Howes.

Both are recognized around the globe for their knowledge, expertise and easy to apply strategies to give you optimal results for your efforts. Lewis Howes is the author of LinkedWorking that teaches individuals how to generate revenues and success using LinkedIn.

Sean Malarkey is a highly sought after mentor and consultant recognized as one of the best in the industry.

Join us on April 5, 2011 for Advanced Social Media Training.