A blog allows you to promote a brick-and-mortar business, introduce new products to market, sell as an affiliate, position you and your company, increase search-engine rankings, as well as increase your market reach and expert status.
Blogs are perfect for the famous and the not-so-famous. They are great for a pet supplier who wants to educate the market and sell products from his or her blog. Blogs are great for politicians to keep in touch with constituents.
Authors definitely benefit from having a blog, as do small business owners who are trying to secure business in a specific geographic area.
It’s no coincidence that thousands upon thousands of people all around the world are making money, have positioned their expert status, and tapped into their life’s passion through blogging.
However, don’t assume that all you need to do is set up your blog and the rest will take care of itself. The “field of dreams” approach is a recipe for failure. You have to do much more than simply build it and they will come.
You need to proactively promote your blog, attract readers and build a loyal following.
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