Authors: Facebook Engagement Has the Potential to Create Raving Fans (and Readers)

Facebook is one of the best places for you, as an author, to build a community and develop potential readers for your books. Yet, many authors do nothing to create a presence. It's as if they are hiding out.

Groups

Groups are one of the best ways to focus your efforts on building a presence with people who have similar interests. There are groups for just about any interest both personally and professionally.

Groups are a great way to build community, create engagement and add value. Whether you own the group or belong to groups, involvement is essential.

My own Facebook group, Power Up for Profits, was created as a place for anyone who is into content creation. Whether it be to write books, develop information products, speak on the platform, offer webinars and teleseminars or blog, the goal with this group is to create an environment of individuals who want to up their game with content creation and content marketing.

I belong to several groups on Facebook that align with my own interests, as do many people I know. The group owners do what they can to get people involved.

Amazingly, lots of people will join groups, but do nothing beyond join. Rather than taking advantage of being in a group of people who have similar interests, they lurk.

Fact is, if you make yourself visible, create value by contributing to conversations, you may likely increase the number of people who are interested in your books, information products and/or services.

It’s not about blatantly selling, it’s about engagement.

Plan Your Engagement

Many people spend a great deal of time on Facebook, but have no plan for engagement.

Engagement is about interaction beyond views. Facebook defines engagement as clicks, comments, likes and shares. The more engagement, the better your metrics with Facebook.

Rather than simply hanging out on Facebook, develop a strategy for engagement. You will be amazed at how beneficial this can be.

Content Rules

Content is a huge part of engagement. Three types of content you can create to engage your community are images, videos and blog posts.

Images

Images have become incredibly popular on Facebook (as well as other social networks). They grab attention, are easy to share and have the potential for incredible reach. As an author, you can put images of your book cover, activities you’re involved with and your own quotes.

Video

Without a doubt, video is a great way to position your message. It’s simple to create video.  Whether it be from Facebook live or shooting from your iPhone, video can create incredible engagement. Of course, you can post professionally developed video, but for the sake of ease and simplicity, Facebook Live and iPhone video works great.

With video, you have only a couple of seconds to grab the attention of the viewer. Think through what you want to say before shooting. Then, once you go live, have fun.

Blog posts

A great way to encourage engagement and drive traffic outside of Facebook is with blog posts. However, rather than simply putting your blog URL use a permalink to a specific post. A permalink is the link to an individual blog post.

If you plan to run Facebook ads, you can create an ad for a specific blog post. When done right, this allows you to gather information on who visited your blog. From there, you can profile the people interested in your content and run ads to those people.

Engagement

The whole idea with Facebook is to create engagement. The more engagement, the more you create a community. The stronger your community, the more likely it is they will buy your books.

  1. Be yourself

Let your personality shine through. This is how you build community. Keep in mind, there are people who will enjoy you for who you are and others who will not. It’s better to build a community of people who appreciate you for you, rather than trying to create a persona that is not reflective of who you are.

  1. Use images

Images are a great way to attract attention. Post pictures of activities you’re involved with to convey more of your personality. For example, I often post pictures of my animals, my outdoor activity and my family. Recently, I posted images of my kitchen in the beginning stages of a remodel. I was amazed at how many likes and comments I received.

You can also post images with your own quotes. This is another way to let your personality shine through.

  1. Ask questions

When you ask questions, you give people a chance to get involved. Design your questions around your book. This creates the opportunity to make mention of your book.

  1. Vary your content

Keep things interesting. Visual quotes, images, video, text, fun facts, comics, quizzes, surveys and questions are all ways to engage your audience. There are so many options to choose from. Think in terms of how you can position the content of your book in order to build interest from your community.

As an author, you have so many options to create interest in your book. Engage your community to create raving fans. Because bottom line is this; raving fans want more of you and your books give them this opportunity.

Ready to learn how to Get to #1? Get my FREE video training CLICK HERE

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Books inspire… does yours?

In 1964 I was separated from my wife at that time and living in a rundown hotel. On the bed stand was a Look magazine with an article on Frankl’s book. I went to the library and got a copy and still have that book. As a result of that book I switched from engineering to psychology and have never looked back.” Ty Colbert.

I received this message from a gentleman responding to a post I wrote entitled, What Viktor Frankl did That Makes Him One of My Heroes.

Viktor Fankl wrote Man’s Search for Meaning, a book about his insights while a prisoner in a concentration camp during WWII.

Many of us have one book that changed our life forever. Sure, there are going to be more than one, but there is one that tends to stand out more than any other.

In my case, the one book is The Magic of Believing by Claude Bristol.

One Book Changes it All

The year was 1975. My life was in shambles. I was working a dead-end job, in a relationship destined to fail, drinking to excess, 50 pounds overweight and wondering how my life got to the point it was at.

To ease the pain of a life with no direction, I took a drive to “figure things out.” Driving aimlessly around the streets of San Jose, California, it was a perfect day to “clear my head.”

My car was in need of major repair, rent was late and my normal staple of food was a bowl of ramen.

With nothing better to do than stop at the many garage sales I came upon, one in particular caught my attention. A strategically placed stack of books in the front of a driveway drew me in.

My passion for reading went back many years. Reading was an escape from reality. No matter what I read, I was always able to forget any problems I had.

Parking my car as close to the house as possible to avoid having to walk more than necessary, I made a beeline for the pile of books.

I was drawn to The Magic of Believing. The title caught my attention.

Carefully thumbing through the worn pages, I was hooked from the first chapter.

I desperately wanted my life to change. Where I was on that summer day in 1975 was a far cry from my middle-class upbringing. Although not rich by any sense of the imagination, my mother and father made sure we never went without what we needed.

“How had my life ended up here?” I wondered as I reached in my pocket to pull out what little change I had.

An attractive, well groomed, middle aged woman approached me.

“Ten cents,” she smiled.

A feeling of desperation, mixed with hope, swept over me as I handed her a dime.

Hoping beyond hope this book would help me, I turned to leave. I rushed home to begin reading the book that would change my thinking forever.

Did it happen in a day? Not at all, but it did start a lifelong journey of self-discovery.

42 years later, I have no doubt buying this one book, even for a dime, changed my life forever. It was the beginning of my willingness to invest in hundreds of books on personal development, spirituality, business development and anything that offers me insights for a better way of life.

Since that time, I have written several books. I write because I am called to write. I cannot not write.

Hope Floats

My hope is that my words inspire others the way Man’s Search for Meaning inspired Ty Colbert and The Magic of Believing moved me.

It’s the same with the books you are meant to write. Often, as authors, we forget the impact our words have on others. We lose sight of how impactful our insights can be to another. We get lost in the amount of work it takes to write and market our book(s) rather than realize we are the vehicle for the message.

Words change lives. They impact. They inspire. They motivate.

Yet, if you don’t do all you can to write, you are depriving countless individuals the opportunity to learn from you.

By the same token, if you don’t do all you can to market your work, you are missing the opportunity to impact others in a way only you can do.

Want to know how to get your books high on the charts? Get my FREE report – Hit #1 on Amazon. CLICK HERE.

Maybe you prefer watching my training on How to Hit #1 webinarCLICK HERE for an hour of content driven video.

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11 Ways to Promote Your Book with One Blog Post

Yesterday, I wrote about using Blog Tours to sell books. Today we will go further to look at repurposing and gaining visibility for your content.

Evergreen

One of the first rules of thumb for repurposing content is to make it as evergreen as possible. What this simply means is that the content will be as timely today as a year from now.

Infographic

Take a portion of the content and add it to a graphic to create an engaging infographic. Lead people bac to your blog with the URL in the graphic.

Reformat

Reformatting your content for different mediums means appealing to more audiences and extending your reach such as recording the content, shooting a short video, or moving information around with a new intro paragraph and closing paragraph.

Granted, in some case, you won’t be able to repurpose without doing a major rewrite, while in other cases, the changes will be minimal.

Promotions

Something else that will get your more mileage for your efforts is to promote the blog post.

The more visibility the post receives obviously the more opportunity to sell your books.

Here are 11 ways to promote your book with a blog post:

Promote your posts

  1. Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
  2. Take short snippets from your blog post and turn into tweets. Within minutes you can likely get dozens of tweets from one blog post. Add in the permalink to drive traffic back to your blog post.
  3. Use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
  4. Post the full article on 3 – 6 top article directories. In the resource box, direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
  5. Add your post to blog communities. There are plenty of locations that allow you to promote your blog post. There are often 30-day blog challenges  for getting lots of traction for your efforts.
  6. Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
  7. Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
  8. Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
  9. Provide various ways for visitors to get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
  10. Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
  11. With high-trending topics, make the media aware of your post. You never know what can happen as a result.

Bottom line is this: your job is to do all you can to get the word out about your book. Using blog posts to do so can result in lots of traction.

Keep this in mind: if you don’t do all you can to get your message out, you are doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.

The more visibility your content receives, the more you, as an author, can reach potential readers. One reason you want to gain the visibility is for readers to become fans. One of the first places fans go to in order to check out the works of an author is Amazon.

If they like want they see, there’s a great chance they will buy your book(s) directly from Amazon. When they buy your books, your rankings go up. So much in fact, you could even hit #1 on Amazon.

Want to find out how to increase your chances of hitting #1? Check out my FREE webinar – Insider Secrets to Hit #1. Click here.

Content Marketing Equates to Visibility and Increased List Size

Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.

It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.

It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here. 

The idea is to get your content seen by as many people as possible who have an interest in your information.

There are lots of ways to do this with some of my favorite being…

  • Blogging
  • Guest blogging
  • Presentations
  • Interviews (Podcast and Radio)
  • Article marketing
  • Social media marketing
  • Quotes
  • Joint Venture Partnerships involving shared content

Blogging

Obviously, having your own blog is a great idea. To be effective you need to post relevant content on a regular basis. If you’re short on ideas of what to blog about, ask your audience. People love giving their input. And what better than to write about what they want to read?

Guest blogging

Many blog owners are constantly on the lookout for great content by experts. What better way to reach a completely new set of eyes than to guest blog? There are ample opportunities and this one strategy alone could generate a lot of traffic to your own site if you add links in your post. Include a giveaway in that link (with the blog owner’s permission) and your list is likely to increase in size.

Presentations

Yes, presentations qualify as content marketing. After all, when you’re in front of an audience, you are sharing your information. That is, unless you’re under contract with a company that requires you share only the company’s information. But if you keynote, host workshops and seminars, you are in a great position to share your content.

Interviews

There is no shortage of interview opportunities. A quick google search for internet radio shows or podcast shows will result in ample locations to share your message. Your message is your content.

Article marketing

Short, 400-600 word articles can generate a lot of traffic when posted in the right locations. There are thousands of directories constantly in need of well written articles. There are industry and market specific directories, trade journals, and even company newsletters, where you can distribute your articles.

Social media marketing

With places like Facebook, LinkedIn, Google+ and other high traffic social networks, you can distribute articles and blog posts directly to these locations. A simple way to do this is take the first paragraph or two from a post or article with the permalink leading back to the full article.

Quotes in Images

People love pithy quotes. Sure, you can post quotes from famous people OR imbed your own quote in an image followed by your name and web address.

Expert giveaways via Join Venture Partnerships

Expert giveaways are a great way to increase value to your market as well as the market of the other experts involved in the giveaway. How it works is that each expert contributes something of high value and then promotes the giveaway during a specific time period.

Currently, I’m involved in a very high quality Expert Giveaway. The brainchild of my friend and colleague, Cathy Demers, the launch of the giveaway has over $7,000 of value. Cathy handpicked the experts she wanted to be involved in this campaign.

The best part of an expert giveaway is what is called borrowed credibility. What this simply means is you can increase your credibility, as can the other experts, by who you are being associated with.

CLICK HERE to access the great gifts from Cathy's expert partners (valued at over $7,000)

Regardless of which route you decide, content marketing is a must do for any expert and entrepreneur wanting to grow their business and revenues.

You know you’ve hit the mark when people tell you, “I see your information everywhere.”

When you hear this, you’ve done your job effectively.

Try this… for one month, implement content marketing every day. Imagine how much will happen if you consistently do at least one thing everyday for 30 days.

 

A Few Must-Knows When Using Images in Your Blog Posts

There's no doubt about it, images94%45-60 increase views on a blog. According to digital marketing expert, Jeff Bullas, “Articles with images get 94% more total views. Including a photo and a video in a press release increases views by over 45%.

“60% of consumers are more likely to consider or contact a business when an image shows up in local search results.”

If your not using images, you may be missing out on increased interest in what you write about. And isn't getting people to actually read your posts what you want? If it's not, why the heck are you blogging for in the first place? If it's purely for your own satisfaction, go for it. But for most of the people I know who blog, myself included, we want people to read our posts and in many cases, take some type of action.

If you're selling products from your blog, images definitely increase the interest of the potential buyer. However, the quality of the product image is essential.

When using images you want to make sure you follow a few simple guidelines. Avoid copying images off of Google without either paying for the images or getting expressed permission from the photographer. If you miss this key point, you could set yourself up for a lot of problems.

You can utilize services where you pay for single use of an image. There are plenty to choose from such as iStock, Bigstock and Shutterstock.

If you're looking for ample choices on photos check out Pixabay. They have lots of free images you can choose from. Be sure not to use the ones with watermarks. This means you likely have to pay for the watermarked images.

The least expensive and safest bet is to use your own photos. But make sure they are not blurry and as high quality as you can get them. The best part of using your own photos is being able to  edit your photos into a real masterpiece you can call your own.

I recently discover Canva and love how easy it is to edit and create my own images. I can also buy images they provide for $1.

Another resource I recently discovered is BeFunky. Fun, fun, fun photo editor.

Here are a few of my “first attempts” at both Canva.

spirit-ready30-day-challenge

I'll be the first to admit I'm not an artist or editor. But I've been having lots of fun with Canva and BeFunky.

I know the more I use each of these, the better I will get. (Isn't that true for anything we do!) For my first few, I'm pretty happy with the results.

Regardless of what route you go, images do make a difference. Think about it. Amazon wouldn't sell anywhere near what they do if it weren't for the images of every product listed on the mammoth site.

For example, I recently bought a table water fountain for my office. I liked it so much, I bought a couple of my clients the same water fountain.

If I were to try and describe it without a picture, you may not get the actual feel for what it looks like. But with an image, you know exactly what I'm referring to.

The image below lets you know if this is something you would be interested in…or not. Click the image to go to Amazon for the full description of the water feature.

Put careful thought into the images you use. Make sure they tie into your message. Avoid simply throwing something into your post just because you heard you need images.

As with anything, the more effort you put into what you're doing, the better.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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21 Ways to Promote Your Book with One Blog Post

You’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it.

With all that’s available online, you have a wealth of possibility at your fingertips.

One of the most effective methods for spreading the word, establishing credibility and positioning your message is through blogging. But it takes more than just posting on a blog.

Let’s assume you have a book you are promoting. Once you have the blog post completed, then it’s time to put some targeted effort into sharing the post.

The more visibility the post receives obviously the more opportunity to sell the “thing” you have for sale.

Here are 21 ways to promote your book with a blog post:

  1. Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings. Send the first few paragraphs to your subscriber list with “read full article” with the permalink leading back to the blog post.
  2. Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
  3. Take short snippets from your blog post and use these as tweets. Within a 5 – 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.
  4. Be sure to use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
  5. Post on Social Network groups you belong to that permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.
  6. Post the blog post to Slide Share. It’s amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you’ve written.
  7. Post the full article on 3 – 6 top article directories. In the resource box you can direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
  8. Add your post to blog communities. There are plenty of locations that allow you to promote your blog post.
  9. Add images specific to the topic you are writing about. In the case of your book, an image of the book cover is always a great idea.
  10. Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
  11. Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
  12. Add video to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A short 30-second video can do wonders for generating interest.
  13. Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
  14. Have various ways visitors to your blog can get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
  15. Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
  16. With high-trending topics, make the media aware of your post. You never know what can happen as a result.
  17. Include an invitation for other bloggers, media and those with a large reach to interview you for their podcast show, blog or be a featured expert on a telesummit.
  18. Create a short video about the blog post that you load on YouTube. Put the post permalink in the description of the video.
  19. Get a simple infographic designed that highlights the main points of the blog post. Post the infographic on various social media locations.
  20. Repurpose the content into an article. Post on a minimum of three article directories with mention of your blog post in the article.
  21. Utilize Pinterest and Instagram to catch the visual fans and lead them back to the original post.

Bottom line is this: your job is to do all you can to get the word out about your book, info product, or other digital product. The fact is you’re not selling the “thing.”

You’re actually using the “thing” as the vehicle for something bigger—your message. The packaging is only one piece to the puzzle.

Keep this in mind: if you don’t do all you can to get your message out, you are actually doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.

Imagine if you used just half of these strategies for every blog post you created. How long do you think it would take before you got lots of visibility for you, your book and your message?

 

30 Day Challenges…They DO Work!

30 dayWhen I initially agreed to do a 30 Day Blog Challenge, I had no idea how beneficial it would be. Eleven days into the experience, I’m finding it has given me a new level of discipline and focus that has far reaching benefits.

It was during a private mastermind meeting with my clients that I first agreed to the Challenge. I was leading a discussion on the importance of short term goals to achieve specific results. The conversation geared around visibility.

As a proponent of blogging and article marketing, I invited my clients to commit to doing both for 30 days. One of my clients asked if I would be willing to commit to a 30-day blogging challenge.

“Absolutely!” was my immediate response. “I will blog Monday through Friday without fail for 30 days.”

Knowing my clients would be watching to see if I followed through, I knew it was essential for me to stay true to my agreement. I also knew there would be topics coming to surface though at the moment of making the commitment, I had no idea what they would be.

I’ve been pleasantly surprised at how fun the challenge has been. I’ve also been pleased with the range of topics I’m writing on.

The best part of all is this?  Once the post is written, I have them posted on a few article directories. I’ve also posted the permalink from each of the posts on various social networks I am active on. This gives me more reach and benefit for my time invested in writing the posts.

Why 30 Days for a Challenge?

Actually, there is a lot of benefit to relatively short term time-frames for challenges. Rather than someone committing to “forever” or for a year at a stretch, short term challenges are much more achievable.

30 day challenges became very popular regarding health and fitness, business, and personal goals.

Plank Challenge

30 Day Plank Challenges became all the rage over the last couple of years. If you’ve never done planking, Day One is going to be rough for most people. By Day 30 you will be amazed at how strong your stomach muscles have become and how great you feel.

NOTE: Do this challenge at your own risk. You need to be in relatively good health to attempt this.

Video Challenge

Then there is the 30 Day Video Challenge. This is where you shoot one short video a day for 30 days. When done right you can get a great deal of visibility and SEO juice with this type of challenge.

The key is to make the videos short, engaging and of high value. Giving tips on a specific topic is a great way to use the video challenge.

Cleaning Challenge

30 Day Clean Out One Drawer or Closet a Day Challenge is amazing. I created this for myself in that I had a few areas in my home I wanted to get super organized. The thought of doing it all at once was rather overwhelming, but doing one thing a day was very doable. Within a short period of time I had accomplished a great deal.

Phone Calling

What about the 30 Day Calling Potential Client Challenge? This is where you set a goal for a minimum number of outbound calls you make to people in your database, those you met at networking meetings and conferences.

Imagine committing to calling five people a day for 30 days. That’s 150 people. Without a doubt you would secure business from this strategy.

If you challenge someone to make 150 calls, that can be very overwhelming.  But ask them to make five calls a day; that’s very manageable.

Conclusion

Regardless of the challenge, when you stick to them, they work. It’s quite simple.

In the 11 days since I’ve been doing the Blog Challenge, I’ve found myself digging deep to come up with high value posts.

What has worked for me is to do my blog posts first thing in the morning. My mind is fresh, ideas are flowing and I’ve found that by staying the course, I have a great sense of accomplishment to start my day.

What is something you know would benefit you by committing to it for 30 days? Whether it be a change in physical activity, eating, business, your relationship or just about anything, make the commitment, stick with it and watch what happens. You’ll likely be amazed.

Blog Your Next Book and Four Other Ways to Get the Most out Of Blogging

Most entrepreneurs and experts would like as much visibility for what they do as possible. There are a number of ways to do this with one of the best being blogging.

Blogging, by far, allows you the opportunity to position your perspective and point of view. Further, it allows you to build a great online following of people who are interested in what you write about.

Five reasons to blog:

  1. Build awareness
  2. Build a following
  3. Position your expertise
  4. Increase SEO
  5. Drive traffic to an opt in page to build your subscriber list

Five ways to optimize your blogging efforts:

  1. Blog a book
  2. Raise awareness about causes you believe in
  3. Test topics for information products
  4. Build a following
  5. Promote an event

Blog a book

Repurposing your blog posts into a book may likely be one of the easiest ways tobook cover write a book. Start by outlining the chapters of your book. From there, split each chapter up into sub-chapters. This allows you to write a little bit with each post while staying the course with the end result – a book.

Not only will you stay the course with writing your book, you can also build a strong readership primed for buying your book once it’s published.

Raise awareness

Is there a cause you believe in? Why not blog about it? Because our blogs are our personal platform, we can write about anything we want. Frustrated with the way a political campaign is going? Blog about it. Angered by animal abuse and lack of responsibility by some pet owners? Blog about it. Want to raise money to build water supplies in third world countries? Blog about it.

Information product development

As with writing a book, blogging is a great platform to test the waters with new product releases. Information products can be delivered as text, audio or video.  You can blog about the general theme of your soon-to-be-released products to build interest and desire for the product.

You can also use your blog to pre-sell a product. What could be better than getting paid ahead of time to develop a product?

Build a following

Blogging is one of the best ways to build a following. Again, you must be consistent in order to realize the greatest result. You can drive traffic from your blog to a social media group.

faceI recently began growing a private group on Facebook where I invite people via a Kindle book and my blog to join. I simply make mention of the group, include the link and people who are interested ask to be invited.

Almost daily I have requests from people asking to join. The best part of using this strategy is people want to be a part of my community. It is a private group and they have to ask to be included.

Promote an event

Blogging about an event is one of the best ways to increase awareness and interest. When I host events, I always make sure to blog about them. With my recent Think Tank held in Vancouver, Washington, I blogged about topics specific to what I would be covering in the mastermind.

With the success of the last Think Tank, I have every reason to believe my next one will be equally successful… if I include blogging about it in the marketing mix.

Want to join in on the next Think Tank? Click the link below.

A great example of a whole community of people blogging about an event is with BlogPaws.

BlogPawsblog paws is an annual event that caters to animal bloggers. The strong leadership of BlogPaws keeps the momentum going to not only have people blog about the event, but also register for the event.

As the largest animal blogger conference in the world, there is a lot of effort put into this annual event.

As one of the speakers at BlogPaws, it behooves me to blog about the event. With dozens of speakers, hundreds of animal loving participants, and industry specific sponsors, with everyone putting effort into blogging about the event, it takes on a life of its own.

Want to join in on BlogPaws? You still have time, but hurry to get your spot as they are almost sold out.

Getting the most out of your efforts

In order to fully optimize your efforts, it’s essential to be consistent. Blogging once or twice a month will not get you anywhere near the traction as once or twice a week. To get the greatest results, daily blogging is optimal.

Sure, daily may seem overwhelming, but your results are directly proportionate to the frequency (and quality) you put into blogging.

Additionally, blogging is a great way to position your expertise, increase visibility and test the temperature of the market on topics you may be writing about, developing information products and promoting events.

As with anything, blogging on a consistent basis takes commitment. A great way to stay the course is to put accountability measures in place. Whether it be making a commitment to a coach, a group of mastermind buddies, or like I did recently, making a public commitment. The more vocal you are about what you plan to do, the better.

Staying the course

Again, one of the best ways to get the most out of your blogging efforts is with consistent effort. Make a commitment over the next 30 days to blog a minimum number of days. Recently, I challenged myself to blog Monday through Friday for at least one month. Although it is taking effort, it’s also giving me the opportunity to serve my community with timely information.

Up to the challenge? Why not make a public commitment by posting something to your community about how much you will blog over the next month?

Commitment equates to visibility

Ask a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.”

Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are incredibly visible.

The more visible you are, the more likely you will be found. Yet, for many entrepreneurs, they seem to do all they can to avoid being found.

It stands to reason that the more visible you are the more likely potential clients will find you. Whether it be by way of a Google search, reading a blog post, listening to a podcast show or finding an info-graphic on Pinterest, the more quality content you have online that “speaks” to your market, the easier it is to be found.

One of the best ways to distribute quality content is on your blog. As I was sharing this thought with a group of clients during a recent mastermind retreat, I found myself saying, “I am so convinced of this, I commit to blogging daily, Monday through Friday, for the next 30 days.”

30 dayNot one to miss a beat, Kimberly wrote this down, pushed the piece of paper toward me and asked me to solidify my commitment by signing an agreement.

I love a good challenge so I signed the paper.

When you make a commitment to do something, you are saying to another person that they can trust you and rely on you to do that thing. To make this commitment to my clients puts my word on the line and requires I follow through…no matter what.

Far too often people make commitments and yet, when they get sidetracked, bored or things get a bit tough, they stop. And far too often, those who want to make money online try to figure it all out by themselves, rather than find a model that works.

Check out this model for anyone who wants to lay a solid foundation. Click here.

One reason commitments are so powerful is they influence your behaviors. That is, if you take the commitment seriously. By following through on commitments people trust you to do what you say. By not following through, you have no idea how many opportunities you might be passing by. After all, if someone sees that you don’t keep your word, why would they send opportunity your way? Referral business is a great example of what you might be missing if you are viewed as someone who cannot be trusted to keep your word. And by trust, I'm not talking cash register honest. Most people are cash register honest. I'm talking the little things that tarnish one's reputation.

I digress. Back to visibility. With great visibility and a great reputation, opportunity shows up all over the place.

Want to accomplish something that is a stretch? Make a commitment to someone you respect… like my 30 day blog commitment. You can also make a public commitment to keep yourself accountable.

Imagine what would change if you were to make a 30 day commitment to do something to gain visibility. Whether it be to write a book, secure a speaking engagement, book five radio interviews or blog for 30 days, by making others aware of your plan, you are more likely to stick with it.

When you stick with a visibility commitment, not only do you gain more trust from those you committed to, you also gain more market presence, thus making it easier for potential clients to find you among all the noise vying for their attention.

Go out and GET VISIBLE!

 

 

 

 

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Create endless opportunities to be featured on blogs, podcasts, ezines….

You've likely heard, “Success breeds success.” In order to get more of something, you have to do more of something.

Many experts know they must gain visibility so their market will find them, but seem to struggle with how to do this. The best way to be visible is to be visible.

This might seem a play on words, but truth be told, many people are waiting to get discovered rather than being proactive about getting their name out to market.

You absolutely must drive your opportunities to gain visibility. Here are five simple ways.

1. Blogging. Regardless of whether you're a seasoned pro or in the beginning stages of gaining visibility, one of the most important things to do is post on your own blog. This allows you to position your perspective and point of view.

You'll need to promote the content in as many locations as possible including to your email subscribers, social networks and anywhere your market “hangs out.”

Put together a posting schedule which will keep you on track with consistent posting. You can't expect to do one blog post and miraculously have opportunity drop from the heavens. Getting your name out to market requires consistent effort.

2. Social media. What social networks does your market frequent? Pick 3 -5 networks you can focus on and then go deep into each of these. The challenge resides in all the choices available.

Rather than spreading yourself too thin, focus only on the 3 -5 you have determined will get you the greatest result. As with your blog, be consistent.

3. Interviews. There are plenty of podcast and web radio show hosts looking for experts to interview. If you have an area of expertise, find shows you can be a featured expert on . iTunes and Blog Talk Radio are both great choices to get your message out to market.

Search for shows that would be a great match for your expertise. Listen to a few episodes to get a feel for the format. Based on your research, contact the host to see if you can be a guest on the show. dvorah podcast

Recently, I had the opportunity to be a featured expert on D'vorah Lansky's podcast show, Podcasting Success Secrets for Authors and Entrepreneurs. Not only did I have a great time, D'vorah is very proactive in marketing her show. A win/win/win. Win for the audience who will learn awesome info. Win for D'vorah in that her audience will appreciate the content. Win for me in that I gain visibility to my “sweet spot” market.

4. Teleseminars/webinars. Host your own telesminar or webinar. This offers the opportunity to position your expertise with your market. It will require you promote the teleseminar/webinar. Put a promotions plan together and then work the plan…consistently.

5. Guest blogging. The easiest way to create opportunities to be a guest blogger is to have a solid online foot print of your writing. What this means is the more you are visible in a number of locations the more opportunity you will experience.

With guest blogging, as with interviews, do your research to find those blogs that are a good match for your expertise and market. Study the blog and then contact the blog owner to inquire about guest blogging opportunities.

No matter where you want to be seen, do your research and be fully prepared to jump on opportunity.

The more organized you are the better. As soon as an opportunity presents itself, respond in a timely fashion. Be easy to work with and provide outstanding content and you will have ample opportunity to increase your market reach.

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