Books inspire… does yours?

In 1964 I was separated from my wife at that time and living in a rundown hotel. On the bed stand was a Look magazine with an article on Frankl’s book. I went to the library and got a copy and still have that book. As a result of that book I switched from engineering to psychology and have never looked back.” Ty Colbert.

I received this message from a gentleman responding to a post I wrote entitled, What Viktor Frankl did That Makes Him One of My Heroes.

Viktor Fankl wrote Man’s Search for Meaning, a book about his insights while a prisoner in a concentration camp during WWII.

Many of us have one book that changed our life forever. Sure, there are going to be more than one, but there is one that tends to stand out more than any other.

In my case, the one book is The Magic of Believing by Claude Bristol.

One Book Changes it All

The year was 1975. My life was in shambles. I was working a dead-end job, in a relationship destined to fail, drinking to excess, 50 pounds overweight and wondering how my life got to the point it was at.

To ease the pain of a life with no direction, I took a drive to “figure things out.” Driving aimlessly around the streets of San Jose, California, it was a perfect day to “clear my head.”

My car was in need of major repair, rent was late and my normal staple of food was a bowl of ramen.

With nothing better to do than stop at the many garage sales I came upon, one in particular caught my attention. A strategically placed stack of books in the front of a driveway drew me in.

My passion for reading went back many years. Reading was an escape from reality. No matter what I read, I was always able to forget any problems I had.

Parking my car as close to the house as possible to avoid having to walk more than necessary, I made a beeline for the pile of books.

I was drawn to The Magic of Believing. The title caught my attention.

Carefully thumbing through the worn pages, I was hooked from the first chapter.

I desperately wanted my life to change. Where I was on that summer day in 1975 was a far cry from my middle-class upbringing. Although not rich by any sense of the imagination, my mother and father made sure we never went without what we needed.

“How had my life ended up here?” I wondered as I reached in my pocket to pull out what little change I had.

An attractive, well groomed, middle aged woman approached me.

“Ten cents,” she smiled.

A feeling of desperation, mixed with hope, swept over me as I handed her a dime.

Hoping beyond hope this book would help me, I turned to leave. I rushed home to begin reading the book that would change my thinking forever.

Did it happen in a day? Not at all, but it did start a lifelong journey of self-discovery.

42 years later, I have no doubt buying this one book, even for a dime, changed my life forever. It was the beginning of my willingness to invest in hundreds of books on personal development, spirituality, business development and anything that offers me insights for a better way of life.

Since that time, I have written several books. I write because I am called to write. I cannot not write.

Hope Floats

My hope is that my words inspire others the way Man’s Search for Meaning inspired Ty Colbert and The Magic of Believing moved me.

It’s the same with the books you are meant to write. Often, as authors, we forget the impact our words have on others. We lose sight of how impactful our insights can be to another. We get lost in the amount of work it takes to write and market our book(s) rather than realize we are the vehicle for the message.

Words change lives. They impact. They inspire. They motivate.

Yet, if you don’t do all you can to write, you are depriving countless individuals the opportunity to learn from you.

By the same token, if you don’t do all you can to market your work, you are missing the opportunity to impact others in a way only you can do.

Want to know how to get your books high on the charts? Get my FREE report – Hit #1 on Amazon. CLICK HERE.

Maybe you prefer watching my training on How to Hit #1 webinarCLICK HERE for an hour of content driven video.

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11 Ways to Promote Your Book with One Blog Post

Yesterday, I wrote about using Blog Tours to sell books. Today we will go further to look at repurposing and gaining visibility for your content.

Evergreen

One of the first rules of thumb for repurposing content is to make it as evergreen as possible. What this simply means is that the content will be as timely today as a year from now.

Infographic

Take a portion of the content and add it to a graphic to create an engaging infographic. Lead people bac to your blog with the URL in the graphic.

Reformat

Reformatting your content for different mediums means appealing to more audiences and extending your reach such as recording the content, shooting a short video, or moving information around with a new intro paragraph and closing paragraph.

Granted, in some case, you won’t be able to repurpose without doing a major rewrite, while in other cases, the changes will be minimal.

Promotions

Something else that will get your more mileage for your efforts is to promote the blog post.

The more visibility the post receives obviously the more opportunity to sell your books.

Here are 11 ways to promote your book with a blog post:

Promote your posts

  1. Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
  2. Take short snippets from your blog post and turn into tweets. Within minutes you can likely get dozens of tweets from one blog post. Add in the permalink to drive traffic back to your blog post.
  3. Use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
  4. Post the full article on 3 – 6 top article directories. In the resource box, direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
  5. Add your post to blog communities. There are plenty of locations that allow you to promote your blog post. There are often 30-day blog challenges  for getting lots of traction for your efforts.
  6. Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
  7. Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
  8. Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
  9. Provide various ways for visitors to get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
  10. Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
  11. With high-trending topics, make the media aware of your post. You never know what can happen as a result.

Bottom line is this: your job is to do all you can to get the word out about your book. Using blog posts to do so can result in lots of traction.

Keep this in mind: if you don’t do all you can to get your message out, you are doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.

The more visibility your content receives, the more you, as an author, can reach potential readers. One reason you want to gain the visibility is for readers to become fans. One of the first places fans go to in order to check out the works of an author is Amazon.

If they like want they see, there’s a great chance they will buy your book(s) directly from Amazon. When they buy your books, your rankings go up. So much in fact, you could even hit #1 on Amazon.

Want to find out how to increase your chances of hitting #1? Check out my FREE webinar – Insider Secrets to Hit #1. Click here.

Content Marketing Equates to Visibility and Increased List Size

Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.

It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.

It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here. 

The idea is to get your content seen by as many people as possible who have an interest in your information.

There are lots of ways to do this with some of my favorite being…

  • Blogging
  • Guest blogging
  • Presentations
  • Interviews (Podcast and Radio)
  • Article marketing
  • Social media marketing
  • Quotes
  • Joint Venture Partnerships involving shared content

Blogging

Obviously, having your own blog is a great idea. To be effective you need to post relevant content on a regular basis. If you’re short on ideas of what to blog about, ask your audience. People love giving their input. And what better than to write about what they want to read?

Guest blogging

Many blog owners are constantly on the lookout for great content by experts. What better way to reach a completely new set of eyes than to guest blog? There are ample opportunities and this one strategy alone could generate a lot of traffic to your own site if you add links in your post. Include a giveaway in that link (with the blog owner’s permission) and your list is likely to increase in size.

Presentations

Yes, presentations qualify as content marketing. After all, when you’re in front of an audience, you are sharing your information. That is, unless you’re under contract with a company that requires you share only the company’s information. But if you keynote, host workshops and seminars, you are in a great position to share your content.

Interviews

There is no shortage of interview opportunities. A quick google search for internet radio shows or podcast shows will result in ample locations to share your message. Your message is your content.

Article marketing

Short, 400-600 word articles can generate a lot of traffic when posted in the right locations. There are thousands of directories constantly in need of well written articles. There are industry and market specific directories, trade journals, and even company newsletters, where you can distribute your articles.

Social media marketing

With places like Facebook, LinkedIn, Google+ and other high traffic social networks, you can distribute articles and blog posts directly to these locations. A simple way to do this is take the first paragraph or two from a post or article with the permalink leading back to the full article.

Quotes in Images

People love pithy quotes. Sure, you can post quotes from famous people OR imbed your own quote in an image followed by your name and web address.

Expert giveaways via Join Venture Partnerships

Expert giveaways are a great way to increase value to your market as well as the market of the other experts involved in the giveaway. How it works is that each expert contributes something of high value and then promotes the giveaway during a specific time period.

Currently, I’m involved in a very high quality Expert Giveaway. The brainchild of my friend and colleague, Cathy Demers, the launch of the giveaway has over $7,000 of value. Cathy handpicked the experts she wanted to be involved in this campaign.

The best part of an expert giveaway is what is called borrowed credibility. What this simply means is you can increase your credibility, as can the other experts, by who you are being associated with.

CLICK HERE to access the great gifts from Cathy's expert partners (valued at over $7,000)

Regardless of which route you decide, content marketing is a must do for any expert and entrepreneur wanting to grow their business and revenues.

You know you’ve hit the mark when people tell you, “I see your information everywhere.”

When you hear this, you’ve done your job effectively.

Try this… for one month, implement content marketing every day. Imagine how much will happen if you consistently do at least one thing everyday for 30 days.

 

Blogging a book is easier than ever and other benefits of blogging

blogging-benefitsI've been blogging for years and can't imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my opinion on.

I'm always amazed when someone doesn't seem to understand the value of blogging. There are so many benefits to starting and maintaining a blog. Without a doubt, the return on investment far exceeds just about anything you can do to grow your business.

Building community

One of the best ways to build community is to start by commenting on blogs that your potential readers would be interested in. When you comment, create value with what you write. Commenting is a great way for people to get to know you. Keep in mind, one comment on one blog is not going to get you much traction. Consistency will.

Inviting thought leaders and your readers to write posts for your blog is yet another way to build community.

Inviting your readers to leave comments on posts will get them more involved than if you simply hope for people to leave comments.

Being viewed as a thought leader

blogging-your-way-to-successBlogging about things you are passionate about and you're willing to take a stand on will position you as a thought leader. The reality is, there are not many limitations on what you can blog about.

What frustrates you? What upsets you? What do you believe in? Whatever answers you came up with, be willing to blog about it.

Many a blog have been started by stay at home moms who were passionate about better education for their children. Countless blogs have been started by those committed to the well-being of animals.  Blogs on fashion, money, nutrition, relationships and just about anything are started on a daily basis.

Each blog that gets started is an opportunity for the blog owner to have a positive impact on those things that are important to them and their community. As with building community, sticking with your blog on a consistent basis is key to your success.

Visibility

I've had incredible opportunity show up as a result of blogging. One of the most amazing was when I used my blog to raise awareness and funds for rescue animals. I'm passionate about the care of animals. Little did I realize how many of my readers have similar interests. That is, until I hosted a fundraiser using Thunderclap and GoFundMe and blogged about it.

ibpsa-logo-website-designAs a result, I was invited to speak at BlogPaws. From there, I have presented at WIPIN and IBPSA conferences. Each of these opportunities has created more opportunities.

The blog definitely gives me incredible visibility and yours can do the same for you.

Monetization opportunities

There are many ways you can make money with your blog. You can sell products directly from your blog. You can offer affiliate products from Amazon, JVZoo, ClickBank, or directly from a vendor.

instant-teleseminar-comboA great way to position an affiliate product is to review something you use and like. For example, I've been using Instant Teleseminars for years. It's an excellent platform for teleseminars and webinars.

The downside for some is pricing. Although there are plenty of free services, the functionality of Instant Teleseminars compared to the free services is far superior.

Boom! I just gave you an actual example of how to do a short review for an affiliate product. Of course, the link I provided you IS my affiliate link and should you choose to get Instant Teleseminars, I will benefit financially.

Traffic conversion

hit#1-amazonThere are a number of actions that can be considered traffic conversion. The most obvious is when someone opts in for something you give them in return such as an eReport, a webinar seat, an audio file, a complimentary consulting session or a group training to name just a few opportunities to convert visitors into subscribers on your list.

A word of caution; avoid giving away something that requires a lot of your time such as consulting sessions. Rather than making it open to anyone, you can require visitors complete an application that allows you to determine if the person is a great fit for time on the phone with you.

Other types of conversions would be setting an appointment for professional services such as carpet cleaning, initial dental checkup, dog boarding, dog grooming or any service you offer.

For extremely high end services, selling directly from your blog may not be the best choice. A great choice is to encourage visitors into what is referred to as an engagement series. This is exactly as it sounds; engagement with your visitors with high value information.

Driving traffic to your social media networks

I love using my blog to encourage visitors to join my private Facebook group. It's all very fine that people read my blog posts, but there's no guarantee they will return. By offering them the opportunity to be a part of my private Facebook group, I have more opportunity to build engagement and value for them.

Writing a book

Yup! Blogging is a powerhouse way to write a book.

“Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so,” Nina Amir reveals.

“Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book.

“Many make the mistake of not bothering to consciously write a book. They just blog.

“Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog.”

To get the most out of your blogging efforts, create a vision for what you would like to happen as a result of having a blog.

Is it for visibility? Monetization? To be viewed as an authority? To build a subscriber list? To write a book?

Whatever your reasons, plan out your course, stay focused and stick with it.

facebook-image

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

 

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21 Ways to Promote Your Book with One Blog Post

You’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it.

With all that’s available online, you have a wealth of possibility at your fingertips.

One of the most effective methods for spreading the word, establishing credibility and positioning your message is through blogging. But it takes more than just posting on a blog.

Let’s assume you have a book you are promoting. Once you have the blog post completed, then it’s time to put some targeted effort into sharing the post.

The more visibility the post receives obviously the more opportunity to sell the “thing” you have for sale.

Here are 21 ways to promote your book with a blog post:

  1. Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings. Send the first few paragraphs to your subscriber list with “read full article” with the permalink leading back to the blog post.
  2. Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
  3. Take short snippets from your blog post and use these as tweets. Within a 5 – 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.
  4. Be sure to use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
  5. Post on Social Network groups you belong to that permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.
  6. Post the blog post to Slide Share. It’s amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you’ve written.
  7. Post the full article on 3 – 6 top article directories. In the resource box you can direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
  8. Add your post to blog communities. There are plenty of locations that allow you to promote your blog post.
  9. Add images specific to the topic you are writing about. In the case of your book, an image of the book cover is always a great idea.
  10. Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
  11. Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
  12. Add video to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A short 30-second video can do wonders for generating interest.
  13. Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
  14. Have various ways visitors to your blog can get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
  15. Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
  16. With high-trending topics, make the media aware of your post. You never know what can happen as a result.
  17. Include an invitation for other bloggers, media and those with a large reach to interview you for their podcast show, blog or be a featured expert on a telesummit.
  18. Create a short video about the blog post that you load on YouTube. Put the post permalink in the description of the video.
  19. Get a simple infographic designed that highlights the main points of the blog post. Post the infographic on various social media locations.
  20. Repurpose the content into an article. Post on a minimum of three article directories with mention of your blog post in the article.
  21. Utilize Pinterest and Instagram to catch the visual fans and lead them back to the original post.

Bottom line is this: your job is to do all you can to get the word out about your book, info product, or other digital product. The fact is you’re not selling the “thing.”

You’re actually using the “thing” as the vehicle for something bigger—your message. The packaging is only one piece to the puzzle.

Keep this in mind: if you don’t do all you can to get your message out, you are actually doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.

Imagine if you used just half of these strategies for every blog post you created. How long do you think it would take before you got lots of visibility for you, your book and your message?

 

Blog Your Next Book and Four Other Ways to Get the Most out Of Blogging

Most entrepreneurs and experts would like as much visibility for what they do as possible. There are a number of ways to do this with one of the best being blogging.

Blogging, by far, allows you the opportunity to position your perspective and point of view. Further, it allows you to build a great online following of people who are interested in what you write about.

Five reasons to blog:

  1. Build awareness
  2. Build a following
  3. Position your expertise
  4. Increase SEO
  5. Drive traffic to an opt in page to build your subscriber list

Five ways to optimize your blogging efforts:

  1. Blog a book
  2. Raise awareness about causes you believe in
  3. Test topics for information products
  4. Build a following
  5. Promote an event

Blog a book

Repurposing your blog posts into a book may likely be one of the easiest ways tobook cover write a book. Start by outlining the chapters of your book. From there, split each chapter up into sub-chapters. This allows you to write a little bit with each post while staying the course with the end result – a book.

Not only will you stay the course with writing your book, you can also build a strong readership primed for buying your book once it’s published.

Raise awareness

Is there a cause you believe in? Why not blog about it? Because our blogs are our personal platform, we can write about anything we want. Frustrated with the way a political campaign is going? Blog about it. Angered by animal abuse and lack of responsibility by some pet owners? Blog about it. Want to raise money to build water supplies in third world countries? Blog about it.

Information product development

As with writing a book, blogging is a great platform to test the waters with new product releases. Information products can be delivered as text, audio or video.  You can blog about the general theme of your soon-to-be-released products to build interest and desire for the product.

You can also use your blog to pre-sell a product. What could be better than getting paid ahead of time to develop a product?

Build a following

Blogging is one of the best ways to build a following. Again, you must be consistent in order to realize the greatest result. You can drive traffic from your blog to a social media group.

faceI recently began growing a private group on Facebook where I invite people via a Kindle book and my blog to join. I simply make mention of the group, include the link and people who are interested ask to be invited.

Almost daily I have requests from people asking to join. The best part of using this strategy is people want to be a part of my community. It is a private group and they have to ask to be included.

Promote an event

Blogging about an event is one of the best ways to increase awareness and interest. When I host events, I always make sure to blog about them. With my recent Think Tank held in Vancouver, Washington, I blogged about topics specific to what I would be covering in the mastermind.

With the success of the last Think Tank, I have every reason to believe my next one will be equally successful… if I include blogging about it in the marketing mix.

Want to join in on the next Think Tank? Click the link below.

A great example of a whole community of people blogging about an event is with BlogPaws.

BlogPawsblog paws is an annual event that caters to animal bloggers. The strong leadership of BlogPaws keeps the momentum going to not only have people blog about the event, but also register for the event.

As the largest animal blogger conference in the world, there is a lot of effort put into this annual event.

As one of the speakers at BlogPaws, it behooves me to blog about the event. With dozens of speakers, hundreds of animal loving participants, and industry specific sponsors, with everyone putting effort into blogging about the event, it takes on a life of its own.

Want to join in on BlogPaws? You still have time, but hurry to get your spot as they are almost sold out.

Getting the most out of your efforts

In order to fully optimize your efforts, it’s essential to be consistent. Blogging once or twice a month will not get you anywhere near the traction as once or twice a week. To get the greatest results, daily blogging is optimal.

Sure, daily may seem overwhelming, but your results are directly proportionate to the frequency (and quality) you put into blogging.

Additionally, blogging is a great way to position your expertise, increase visibility and test the temperature of the market on topics you may be writing about, developing information products and promoting events.

As with anything, blogging on a consistent basis takes commitment. A great way to stay the course is to put accountability measures in place. Whether it be making a commitment to a coach, a group of mastermind buddies, or like I did recently, making a public commitment. The more vocal you are about what you plan to do, the better.

Staying the course

Again, one of the best ways to get the most out of your blogging efforts is with consistent effort. Make a commitment over the next 30 days to blog a minimum number of days. Recently, I challenged myself to blog Monday through Friday for at least one month. Although it is taking effort, it’s also giving me the opportunity to serve my community with timely information.

Up to the challenge? Why not make a public commitment by posting something to your community about how much you will blog over the next month?

Animal enthusiasts turn their passion into businesses with BlogPaws

blogpawsNot long ago I had the distinct pleasure of presenting at the BlogPaws 2015 Conference – the only conference of its type in the world.

BlogPaws is the Professional Pet Blogger Network that provides a range of marketing program opportunities, along with growth and development benefits to help animal bloggers define and achieve their goals.

The fact is, for most pet bloggers, it's about more than just money. It's about the love of animals and the desire to educate the public about all things animals. However, in order to do more of what they are here to do, animal bloggers do know it sure helps to monetize their efforts.

BlogPaws Conference is one of the most important events hosted by the BlogPaws crew. It is also highly supported by incredible sponsors, speakers, and of course attendees.

Sponsors included MARS Petcare, Cesar Canine Cuisine, Dentastix, IAMS, Temptation, Nutro, Greenies and many more. The lineup of sponsors was spectacular.

What I loved most about BlogPaws were the number of four legged critters their humans brought to the event. Never have I been to an event where pets were allowed in such numbers, let alone encouraged, to attend.

Ironically, until a few months ago I never heard of BlogPaws or the conference.

I teach my clients and those who attend my workshops, masterminds and various training courses this; when you follow your passion, show up to a calling, do the foot work, and let go of the outcome, amazing things happen.

So how does someone who is recognized for online marketing and business consulting, is the author of countless information products on the topics of speaking, writing, product creation, and visibility as well as the author of one of the most content filled book on online marketing end up speaking at a conference to a market she normally doesn't work with… until now?

Here's how… by doing exactly what I encourage others to do; be transparent about what I'm passionate about and believe in it so much I couldn't imagine not putting time, effort and money into my passions.

For more years than I can count my spouse and I have been involved in animal rescue. We've taken in dogs, cats, horses, a ferret and even a goat. Most of the rescues came from abusive situations.dustin

We also donate a great deal to our favorite animal charities. A little over a year ago, on one of the rainiest days of the season, a small, unidentifiable dog showed up on our property. Stinking to high heaven, barely able to stand up, her eyes filled with infections, and lumps all over her belly, this dog had obviously been used and abused until one day she was all used up and discarded.

In that we live in a very rural area it took quite a miracle for this near dead dog to make her way to our home. Immediately we took her to the vet and groomer. The vet determined the dog was between 8 – 10 years old. She had not been spayed which meant she was likely held captive by a backyard breeder. The lumps on her belly turned out to be mammary cancer.

While at the vet's office she got her new name; Delaney. Delaney Before

Karen, myself, the vet and the groomer all felt Delaney had one, maybe two, weeks left. Yet, Delaney surprised us all. After a few weeks we began thinking in terms of how to increase Delaney's quality of life rather than simply making her comfortable until she passed.

Her biopsy results indicated that surgery would likely give her a great quality of life. But there were so many tumors it required two surgeries.

After over $1,000 out of pocket for her first surgery, and knowing the second one would be close to $2,000, I decided to reach out to my community for help. I created a low priced information product and used the revenues to offset the second surgery.

I launched the campaign as I would any product launch which meant proactive marketing and getting as much visibility for the promotion as possible. Within less than 48 hours I raised enough to pay for the first and second surgery.

Throughout the process I documented Delaney's progress.Delaney After

On one of my daily rituals of checking my email inbox, one message stood out with a request for me to speak at the 2015 BlogPaws Conference.

I immediately went to the BlogPaws webpage. I was impressed with all the things happening with BlogPaws.

I hopped on the phone with Yvonne DiVita, one of the key players with BlogPaws including the annual conference that attracts hundreds of animals bloggers.

“We'd love for you to come out to the conference to talk about how animal bloggers can make money blogging,” Yvonne said.

“But my market is not those in the animal industry. I'm not opposed to it and I do have a few clients who are in the animal industry, but it's not what I'm known for,” I responded.

“But you love animals and you know how to make money online,” Yvonne calmly stated.

“That's true,” I replied and a moment later I committed with a resounding, “I'm in.” I loved the idea of visiting Nashville, Tennessee, one of the few cities I have not spoken in and hanging out with a bunch of four legged critters and their humans.

By far, BlogPaws Conference has been one of the most incredible experiences I have ever had. Not only was the entire BlogPaws team over the moon amazing, the sponsors were engaging, fun and informative and the participants and the four legged critters memorable.

Something even more amazing occurred. Since that time, other opportunities to speak to, and work with those whose businesses are all about animals, have presented themselves.

What incredible evidence that when we show up for our passion, do the foot work and trust the process, amazing results happen.

One things for sure… I'm now a huge fan of BlogPaws and all they do and stand for. A great organization. Check it out. http://blogpaws.com

What's your passion and what do you do to honor an expression of this? Are you willing to step out, do the footwork and trust that amazing opportunities will show up? Comments welcome.

Skyrocket Your Blogging Results

It’s likely that one of your resolutions for the coming year is to gain more visibility. You’re committed to be seen in a big way in 2015.

Your intentions are sincere, but chances are within a very short period of time you will get caught up and fall behind.

To avoid this happening to you, the best thing you can do is pace yourself, not try to do too much in an incredibly short period of time to avoid setting yourself up for failure even before you begin. On the flip side, you need to take massive action to get great results.

Effective ways to gain visibility are to write articles (yes, article marketing is alive and well for those who consistently post articles), host teleseminars and webinars, be a featured expert on teleseminars and webinars, secure interviews on radio and podcast shows, speak on the platform and write a book.

In addition to everything already mentioned blogging can open up lots of opportunity.

It’s no secret that blogging is a great way to build a following of loyal reader, position your expertise and share your perspective and point of view.

Blogging is by far, one of the best platforms for you to have a voice with minimal barriers to entry. Additionally, when you blog, it’s likely you will open up lots of other opportunity for visibility such as a podcast host inviting you on their show.

In order to get the most out of your blogging efforts you need to be strategic in your approach.

  1. Speak your truth. If your desire is to stand out from the competition you have to be willing to speak your mind.
  2. Avoid trying to please everyone. The fact is, no matter what you write there will be those who love you and those who could care less about who you are and what you have to say. Actually, the more you write from your perspective, the more likely you will have some people who will vehemently resist what you say. So be it. It’s par for the course.
  3. Be consistent. On again, off again efforts will get you very little results. To get the most out of your efforts blog once a week at a minimum. The more you blog, the quicker your voice is heard and the faster you build a loyal readership.
  4. Look for guest blogging opportunities. The easiest way to write as a guest blogger is to have a lot of content on your own blog. A blogger with a track record has far more opportunity than someone who has little, if anything written.
  5. Stick with it. The longer you blog, the more opportunity you create.

Promote your posts

  1. Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings. Send the first few paragraphs to your subscriber list with a “read full article” with the permalink leading back to the blog post.
  2. Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
  3. Post the blog post to Slide Share. It’s amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you’ve written.
  4. Post the full article on 3 – 6 top article directories. In the resource box you can direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
  5. Tweet portions of your post with the permalink included in the tweet.

NOTE: A permalink is a URL that links to a specific news story or Web posting. Permalinks are most commonly used for blogs. Permalinks give a specific Web address to each posting so that blog postings can be bookmarked.

The main point is to take action. All the intentions in the world won’t do you much good if you don’t take action.

Ready to take more action on gaining visibility? Join me for “2015 marketing Trends You Need to Know About.” This is a private event for Power Up Insider Club members. During this member-only webinar you will learn how to fully position your products and services to gain massive visibility.

Not a member? Join for only $27. Not only will you receive weekly business growing lessons, you will also have a spot reserved for “2015 marketing Trends You Need to Know About Webinar.

Insider Club registration link http://www.powerprofitsinsiderclub.com/

Who cares about your opinion?

Most mornings I check discussions on a few of my favorite groups on LinkedIn and Facebook. Today the discussion of blogging was posted on one of my writer’ groups.

“Do you blog? On what?”  were two questions posted on a Facebook Group. The woman who posted wasn’t sure what to write about.

The beauty of blogging is that we can write on just about anything we want. That’s also the downside. And here’s why.

Lots of people who never had a voice in times past can now blog on anything they want to speak out about. No holds barred.

There are three main areas to consider:

  • Should you blog?
  • About what?
  • Who cares?

Should you blog?

If you have something you want to give a voice to… yes, you should blog. In the past, it was not always easy to find a platform for what we wanted to talk about or write about. With blogging you have a platform. You can write on virtually anything you want. That’s the good news. And that’s the bad news.

There are a lot of people who don’t put much thought at all in to what they write.  Yet, our insights, opinions and beliefs can change lives, move mountains and start movements.

About what?

On what to blog about… you can write about anything you want. My topics often cover business, writing and product creation. Ironically, the ones that often “spill out of me” and the most commented on are those where I write on something that pisses me off. Yep, when I see an injustice or I notice something that is so flipping dumb or I simply can’t believe what someone, or a group of people are doing, I often write about this.

I have very strong opinions. There are times I just have to express my thoughts about things that make me say, “Hmmmm. Really?!?!?” The head scratching areas of life.

The beauty of blogging is we can write on anything we want. And yet, as mentioned, that's the downside. Once it's written, well…

I love blogging because in years past things could be censored. Now, nothing can prevent us from writing what is near and dear to our heart and what we are passionate about.

Who cares?

Face it, most people will care less about what we write. And yet, there are plenty of people who will be interested in what we have to say.

Whether it’s about health, mental illness, traditional marriage, same-sex marriage, gardening, pet care, animal abuses, child rearing, authorship, boating, vacationing, or GMOs, there are people who are interested in what you have to say. But first, you have to be willing to say it.

Blogging is actually very simple. You just do it.

Here are a few guidelines I follow with my own blogging.

1. Blog on what is important to me.

2. Blog on a consistent basis. I blog at least once a week, more if possible.

3. Blog in my voice. In other words, let my personality come out and don’t try to write to please everyone.

4. Let it flow. Initially, I just write without editing. Once I get my thoughts down, I then go back and check for sentence structure and misspelled words. Granted, my posts are not perfect, but if I wait for perfection nothing would ever get written.

5. Stand by what I write. There are those who will not agree with my perspective and point of view. That’s fine. What matters is having the willingness to have a voice.

Boost the potential for visibility.

To get more traction from what you write you can help boost visibility. Here are a few things to you can do.

1. If you have a subscriber list, send a short message to your readers with the permalink of the posting. For example with this post I would send them the first couple paragraphs to my readers with the link to the full post.

If the first part of your post is interesting many people will click the link to read the full post.

2. Post the direct link on my Facebook wall, LinkedIn, Twitter, Google+ and other social network locations.

3. If you have an ezine add something about your blog in the ezine.

The bottom-line is this…. be willing to have an opinion and write about what you believe in.  The only thing that can prevent you from having a voice in today’s world of online opportunities to speak your truth is you.

What do you blog about? Comments welcome. To read about my opinion as I blog about it, be sure to subscribe to The Marketing Mindset (right side of the page)

Generate More Leads and Build Your List with Your Blog

Ever wonder why some people seem to get a lot of mileage from their blog while others can't get any traction at all?

One person who really knows how is Denise Wakeman.

Denise is one of the earliest adopters of the power of blogs. Founder of The Blog Squad, Denise was a trailblazer with blogs long before most people realized how much power a blog could have in getting their message out.

Not only can you gain massive visibility when you know what to do, you increase your credibility, market reach and ability to serve your tribe at the highest level when you know what to do.

Denise is offering a one time event on

How to Harness the Power of Your Blog: How to Generate More Leads and Build Your List with Your Blog.

 New Live Webinar!
Thursday, October 25 at 10:00 am PT

It’s a proven fact that a business blog can help you attract and close more business. To do that your blog must be optimized to do three things: attract traffic, convert readers to subscribers and then make it easy for your readers to share your content so you can attract new traffic. Your goal is to create an ongoing cycle of new readers and subscribers who will become fans and clients. In this webinar you will learn how to optimize your blog to build your subscriber list and create a steady stream of new prospects for your business. There will be time for Q&A at the end of the presentation

You’ll learn:

  • Email vs. RSS: What works best and why you may need both
  • 7 places to add your email optin form to boost subscribers
  • The little known tactic that will help you quickly and deeply connect with new subscribers
  • 3 ways to convert blog visitors to subscribers
  • How to nurture your subscribers to keep them coming back to your blog
  • Plus much more!

You will learn from one of the world's most renowned experts on the proper use of your blog.

Limited seating. Click here to register