A Book is More Than Its Cover

You can tell a book by its cover…

Or can you? Hard to say.

What you are more likely to be able to do is tell a lot about a book  by its description.

This is an area you, as an author, would be wise to put time and effort into. Book descriptions do play a part in how many books you sell. As do reviews.

Why are descriptions so important? Often, potential buyers scan a description of the book as part of their buying decision.

Yet, many authors put very little effort into writing a compelling description.

It's Your Responsibility

As an author, you need to take full responsibility for making sure the description is such that people can’t help but want to read your book.

The description gives the readers a great idea of what the book is about and “why them” as a reader. The description on Amazon is like the copy on the back of your book; it hooks readers in, leaving them hungry for more.

If you have a traditional publisher, they will likely have a department with copywriters who know exactly how to write the description. But if you are self-published or have a hybred publisher, take an interest in the description.

Although some hybred publishers put a lot of thought and care into doing this, not all do. Don’t leave the description to chance. If you don’t like what you read, or you don’t feel it’s compelling enough, take control of assuring the description is something that gets the potential buyer to take action… the action of hitting the “add to cart” button.

Amazon Book Description

The description should be beefy and keyword rich. Don’t skimp on the wording. The description is your sales conversation.

The description can be between 30 and 4000 characters in length. Use as much of this as possible. The book description usually appears within 72 hours of putting it up on Amazon.

The Amazon book description can double on the book website as well as other areas you sell the book.

Think of your own buying habits. Most often, when you are looking for a book on a specific topic, you go right to Amazon and scan various titles.

Chances are when you find a title of interest you scan the description.

100% Effort Into the Description

Put as much effort into the description as you do just about anything. If the description doesn’t quickly capture the imagination and interest of the reader, you risk missing a sale.

Additionally, the description must be set up in a way that it’s very easy to scan.

The headline must immediately capture the potential reader followed by easy to read paragraphs. Keep the paragraphs short.

Highlight key points with bold text and bullet points.

Amazon makes it very easy to do all the above.

Readers Buy Several Books on a Topic

Your audience doesn’t buy just one book on topics of interest. Think about your own buying habits. When you are interested in a subject, there’s a good chance you stock up on several books.

Amazon has made it very easy to buy several books on a topic with the press of a button.

When I became interested in running, specifically marathons, I actually bought several books on the topic. A quick visit to Amazon and a scan of all the possible books I could get proved to be a convenient buying process.

Recently, I decided a sprint triathlon was something I wanted to participate in. Heading back to Amazon, there were a few books I could choose from.

I bought based on title and description. A press of the “add to cart” button and several books later, my decision was made, and my credit card charged. Simple.

FREE Report – Hit #1 on Amazon

Want to learn more about selling books on Amazon? Get my FREE report – Hit #1 on Amazon. It is chock full of exactly what you need to do to rank high, sell more and build a solid fan base of readers.

#1 Mistake Authors Make with their Book Marketing

I can’t tell you the number of authors I’ve talked to who dream of hitting #1 with their book.

Yet, many never do much of anything to market their books. Worse yet, there are those who write book after book thinking the more books they publish, the more they will sell.

My recommendation is to figure out the marketing before you write a boatload of books. Here’s why; if you don’t have a winning marketing process, you likely won’t sell many books. Simple as that.

What Successful Authors Know

Virtually any successful author knows they must put effort into marketing their book.  Prior to what is available online, launching books was much more costly than it is today. Now, you can do what is referred to as an online launch.

The best part of an online launch is you can do it from the comfort of your home.

If you plan to watch your book hit #1 in the various categories on Amazon, you will be well served to put effort into the three phases of a book launch.

  • Pre-launch
  • Launch
  • Post-launch

A few of the areas of focus are the Amazon prep, develop your marketing plan, implement the plan to include email messaging, blog posts, podcast and radio Interviews, virtual book tour, engagement with buyers and follow up with buyers.

The launches that fail (where very few books are sold) have been a result of half-hearted efforts, only minimal focus on the authors part, or not being 100% committed to the success of the launch. Often these authors blame everything other than what is really to blame; they thought their book would be the exception to the rule and somehow, someway, fly off the Amazon shelves into the hands of the reader.

Let’s take the pre-launch phase.

Pre-launch is exactly like it sounds. You are prepping for the actual launch. You need to get your Amazon information ready, any incentives you will offer to buyers during a specific period, your book sales page, thank you page and a series of follow up messages to build awareness and connection with those who will purchase your book.

This is just the tip of the iceberg of what you need to do to prepare for a successful launch.

I’ve conducted lots of successful book online book launches. I know what it takes. And I know many authors would love to have the formula at their fingertips.

That is why I wrote the report – Hit #1 on Amazon. Check it out. It’s FREE and has the very information that will put you way ahead of where you will be trying to figure this out on your own.

www.oneonamazon.com

Twitter Lists Put Book Marketing Activity on Steroids

One of my favorite social media platforms is Twitter.

Admittedly, until about a year ago, I didn’t pay much attention to Twitter. But with all the hoopla people were making about it around the time of the election, I became a huge Twitter Fan.

Advantages

One of the greatest advantages of Twitter is real time interaction. As an author, it’s essential to keep connected to your fan base.

Therein lies another advantage…fan bases. You can easily and quickly build real time fans.

Don’t have a fan base? Start today to connect with those who have an interest in what you write about. However, you need to stay connected.

Let your readers get to know you…the real you. The beauty of Twitter is you can post comments, quotes, memes and videos. This allows your Twitter followers to get to know more about who you are.

Here's an excellent post about Fan Bases.

Mistakes to avoid

Avoid the mistake many authors make; only tweeting about your book or your blog posts.

Have you ever gone to a networking event, met someone new and all they did was talk about themselves? Or worse yet, all they wanted to do was immediately try to sell you something?

People avoid these types of individuals offline and on.

Your time on Twitter needs to include conversation, retweets, commenting on other people’s tweets and a small percentage of the time promoting your books and products.

If you’re the guy (or gal) who is one big promotion, people will avoid you.

Avoid automating everything

Automation has its advantages, but if every post is automated, you miss a lot of opportunity to comment real time. It’s important to engage with your Twitter connections.

A few of the quickest ways to engage with others is to thank them for retweeting your tweets (thus getting more visibility for your tweets), answering questions, posing questions, and retweeting their tweets.

Use Lists Effectively

A feature I love are Twitter Lists. Lists allow you to categorize the people you are interested in keeping connected with by reading their tweets, commenting on their stuff and sharing their information.

It’s powerful.

With lists it’s a lot easier to access the information you need to find with the endless stream of tweets.

If you have a book about health and nutrition you can easily create a list about people talking about health and nutrition, other health and nutrition authors, experts on the subject and podcast show hosts who feature health and nutrition experts.

Setting up your Lists

Not sure how to set up your lists. Click here to learn the step by step process.

https://help.twitter.com/en/using-twitter/twitter-lists

Take time to play around on Twitter. If you're like me, you'll be pleasantly surprised at how powerful this platform can be for authors, speakers, coaches and consultants.

Follow me on Twitter at https://twitter.com/kathleengage

 

Authors… are you using speaking to sell your books?

It's a fact… speaking is one of the best ways for an author to sell books. Not only can you sell books, if you're an author who also consults and coaches, speaking is one of the best ways to fill your client-base.

There is ample opportunity for authors to get on the platform, when you know what to do.

The first thing you need to do is identify the types of groups you need to get in front of. This is directly related to the topic of your book.

If you have a book on parenting, find groups that are specific to parenting. If your book is on team building, there are ample opportunities to speak to associations, corporations, non-profits, and businesses of all sizes.

What about a book on sales? You could speak to groups similar to someone who writes about team-building.

However, it takes more than having the desire to speak. You need to know how to craft your presentation, what materials you need when you are seeking out speaking opportunities and what type of follow up process you need.

Why speaking?

It’s a fact… presenting to your “sweet spot” market is by far the best way to turn prospects into high-paying clients. It’s also the best way to move lots of product quickly. And it’s a lot easier than most people realize… when you know what to do.

Why me?

I’ve been speaking on the platform professionally for nearly 25 years. In that time, I’ve been able to travel, make great money and impact men and women from all walks of life.

Imagine being able to do the same.

To help as many people as possible, I put together six very important documents you will need as you grow your speaking opportunities.

In this FREE program you'll have SIX of the best Cheat Sheets and Checklists you need to make your speaking as profitable as possible.

1. Get more word-Of-mouth referrals with an Advocates List.

2. Your audience will be swearing you're reading their minds when you use this done-for-you Pre-Event Questionaire.

3. Transform your audience into buyers with this Order Form Template.

4. State your speaking fees with confidence when you use this Fee Schedule Template.

5. Improve every presentation and obtain leads for future speaking engagements with this handy Evaluation Form.

6. Feel at ease when you present and engage your audience better with these Room Setup Arrangements.

Best of all … it's FREE. http://www.powerupforprofits.com/wp/6steps

Why Most Book Reviews are Bogus and What to Do About It

 

Have you ever made a book buying decision based on a review? I know I have. Many times over.

I’ve purchased books because of great reviews and I’ve held off on buying a book due to poor reviews.

As a consumer, I do pay attention to what other readers say about a book as part of my buying decision. I also pay attention to personal recommendations.

As an author, I know how important reviews are. They are worth their weight in gold. Yet, many authors miss this very important part of book marketing… real reviews.

“Book reviews are so important because most people make their buying decisions (not just on books, but on almost everything these days) based on social feedback. People like to see others give a “thumbs up” before they take action and buy something.” Debbie Drum.

How to get reviews

Getting reviews is sometimes as simple as asking. You can ask family, friends, colleagues or clients. There are plenty of Facebook groups dedicated to those who like to review books. But the challenge is, who you ask may not be a fit for the genre of your book.

The best reviewers are those who have already reviewed books on any major book selling site, like Amazon, in the same genre as yours. One way to find these types of reviewers is to look for reviews for books that are like yours.

For example, if you wrote a book on dieting, check out other books on dieting and compile the names of the reviewers. From there, you can check their Amazon profile, find them on Twitter, Facebook and LinkedIn.

This is a very targeted, although time consuming process.

Swapping reviews

You can also swap reviews. This can be effective, but extremely time consuming. The downside of review swapping is some reviewers write bogus reviews. Sure, you have a review, but it’s not worth much at all in the big scheme of things.

Review swapping is rather controversial and in many cases, Amazon frowns upon it. Why? As previously mentioned, many of the reviews are bogus.  Amazon looks for real reviews by real readers.

When Amazon sees bogus swaps, they will remove the reviews.

Buying reviews

Don’t. That’s all I have to say about that.

Well, I have a bit more to say. There are some reputable companies that do offer to review for a fee, but for the most part, you want to avoid those who claim they can give you 5 star Amazon reviews without even looking at your book.

Also, avoid going to somewhere like Fiverr.com to get your reviews. It's just not worth the risk and misguiding your potential readers.

Learn the easy way

Bottom-line is this, the more your reviews come from those who read your book the better.

Not sure how to do this? Join me on Monday, December 18th where my “getting reviews” expert, Debbie Drum is going to show you exactly how to get lots of great reviews fast.

I was blown by Debbie’s process for getting real reviews in record time. As I get ready to promote my memoir in a few months, what I learned from Debbie is going to be a game changer. You can be sure of one thing; I’ll be using Debbie’s process.

Because I know how valuable this information is to authors, I’ve invited Debbie to share How To Build An Army of People Selling Your Book For You Non-Stop, 24/7 and FOREVER!

http://www.powerupforprofits.com/bookreview

It all happens on Monday, December 18th.

 

 

Authors: 3 Ways to Sell More eBooks on Kindle

Selling books takes more than simply adding them to Amazon. Whether it be a physical book or a Kindle book, you have to do more, much more, than simply list them.

Take Kindle. If all you do is list your Kindle book, it is almost guaranteed to get lost in the shuffle. You absolutely must be proactive in your approach to readers knowing your book exists.

Three things you can do to increase your sales are 1) drive traffic, 2) list your book with the KDP Select program and 3) be strategic about keyword selection.

Drive Traffic

Driving traffic is about strategy. To get the most out of your efforts, create a plan and stick with the plan. It's better to have 3 things you do on a consistent basis, than 50 things you never get around to.  Some of the simplest ways to raise awareness and drive traffic are to tweet, create memes you put on Facebook and short YouTube videos to encourage people to visit your book page on Amazon.

If you have a subscriber list, be sure to let subscribers know when your Kindle book is released. You can offer an incentive for people to buy during a specific period of time. You can also give the book away by joining the KDP program.

KDP Select

With the KDP (Kindle Direct Publishing) program, you have 5 days during a 90 day period to give your book away. This is a powerful feature of the program in that, when you plan it right, you can get lots of downloads on your book.

The first thing I hear from authors is, “I don't want to give my book away. I worked hard on it and want to make money.”

The reality is, the more books you give away and the more books that are downloaded, the higher your rankings on Amazon for your keywords and categories.

If you plan it out right, you can have ways to drive traffic from your Kindle book to an opt in page, your website, your blog or even your social media platforms. The image with the free download is something I've added to a couple of my Kindle books. Although not everyone will take advantage of this excellent report, many readers will. Each one of those readers is a potential buyer for other products and services I offer.

Nowadays, it takes more than someone accessing your book to make money. It's about an integrated approach to bring them into your community. Once people are in your community, you can make offers for other products and services.

Keywords

To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Relevant keywords can boost your placement in search results on Amazon.

Selecting the right keywords can be the difference between no sales and daily sales.

For many writers, finding that best keywords is a major challenge. Not long ago, I discovered a tool that makes the process incredibly easy. It's called KDSPY and helps you find the sweet spot for the right keywords on Kindle.

KindleSpy (KDSPY) is a super easy to use tool that helps you to know which categories and keywords will get you the greatest results for your efforts. With a single click, you can reverse engineer the process of the best-selling categories.

Best part of all, KDSPY  integrates directly into your browser. That means you can do your research right on Amazon.

To see how it works, click here.

The bottom line is this; you have to think like a marketer if you want to sell books. The days of sitting by, hoping for results are long gone. Be a proactive author in order to enjoy the fruits of your writing labor.

Authors: What, Why and How to build your platform

There's no argument from those in the know when it comes to securing a publishing contract and selling books. Many decisions are made based on an author's platform.

Even if you self-publish, you need to build your platform.

Your author platform is how you are currently reaching an audience of book buyers. It’s also how you plan to do so. It is your influence, your ability to sell to your market. It is your ability to sell books because of who you are or who you can reach.

Your author influence is your ability to impact your readers perspective, beliefs and point of view. It is also the capacity to have an effect on the character, development, or behavior of someone or something.

What is Your Platform?

Your platform has to do with who you are… what makes you unique? It's also your personal and professional connections and any media outlets you can tap into in order to sell books.

In reality, if you want to get a book deal or agent, you need a platform. If you are a self-published author, you need a platform to sell your books. When your book is ready you absolutely must have a platform if you want to sell books.

Your platform includes your current customers and clients, audiences you present to, listeners who hear you on interviews, television audiences, blog readers, social media platforms, current email list and the market reach of collaborative partners.

Start Now

Many authors delay building their platform. Successful authors know there is no time to wait. They work on their platform on a consistent basis.

To build a rock solid platform you need to start immediately by doing something every day. Whether it's to blog, guest blog, set up interviews and speaking engagements, create a media kit, secure endorsements or be a featured expert on a summit, radio show or podcast, you will be well served to embrace the fact you need to build your platform.

Not sure where to start? Check out the Book Accelerator program to learn how to build your platform AND create a successful book launch.

 

 

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Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers.

If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a publisher due to greater possibilities of selling books… and lots of them.

To some authors the concept is clear, yet the majority are confused by what it actually means. This confusion can lead to inaction on the part of the author to build a platform.

“Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.” Jane Friedman.

Be a Serious Player

If you want to be taken seriously as an author, you must develop and grow your platform. It was in the nineties that agents and publishers began rejecting nonfiction books due to the author not having a substantial reach.

Many authors assumed that the publisher would take care of getting them in front of their readers, when in fact, the publishers were, and still are, more likely to work with authors who are proactive in creating a market presence.

Now, more than ever, an author must have a platform to achieve their greatest results with a book.

Putting Together Your Platform

Two main areas for your platform are your visibility and your target audience. In order to optimize your efforts you need to focus on these two areas.

Visibility simply mean this; where will you be seen? You can project your opportunities base on where you’ve appeared in the past such as guest blogging, featured articles, interviews on podcast shows, radio and television. Visibility is also directly related to your social media platforms.

Target audience are those people who are most likely to be interested in your information. These are the people who view you as an authority and influencer.

Activities that create your platform

Building a platform requires ongoing, consistent action. To assure you take consistent action,  create a visibility checklist. Each day, do something to gain visibility and market reach. The more consistent you are, the better.

  • Content marketing
  • Blogging
  • Interviews
  • Speaking
  • Collaboration

Content marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that builds your authority, influence and market reach.

Blogging

Blogging is the process of writing content for your blog and/or as a guest blogger.

Interviews

Interviews can be done by way of podcast shows, radio shows, television, live stream, or print media.

Speaking

There is plenty of opportunity to speak and present. Online you can do teleseminars and webinars. Offline, they can be small, intimate groups, or large groups where you are a keynoter. Speaking is one of the best ways to build a platform

Collaboration

Partnering with industry influencers is a great way to increase your market reach and build your platform. Recently, I partnered with the owner of a video company. We were both able to increase our influence and market reach due to our collaborative efforts.

Time Takes Time

Building your platform takes time. It’s not going to happen without continued effort. It’s a mistake to think you can do something once and get the type of result you are seeking.

Think of it this way, if you were to do  one thing every day for a year, your results will likely be lightyears ahead of most authors.

Whether it be a blog post, guest blogging, radio interview, article marketing, social media posts, videos and livestreams, and speaking engagements, when you do something each and every day, your market is going to notice.

So will publishers and agents. When you have a lot of content online that is of high value, you become a minimal risk. Actually, when done right, you become an in demand expert.

Go Deep

Want to dig deep into building your platform? Join me on Wednesday, October 18th for a private training for members of the Book Accelerator membership program. For only $37 a month you receive the live training and a full suite of training on how to launch a book. This includes a backend membership area with dozens of videos, PDF files, checklists and cheat sheets.

Best of all, there’s a 100% money back guarantee.

Go to www.anatomyofabooklaunch.com

Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up.

With proper planning, you can interview several times a day during a book launch.

Something to keep in mind is this; the more you interview, the more you interview. It’s not uncommon for a show host to reach out when they’ve heard you on another show.

Shows Don’t Necessarily Equate to Sales

Appearing on a show is not necessarily going to equate to book sales. However, it does equate to market reach and credibility.

To get the most from your interview efforts, it’s essential to have all your ducks in a row. Your books should be properly listed on whatever book sites you want them on such as Amazon.

Your website must be visitor ready including a media page. Your response time needs to be stellar when a show host (or someone on their team) reaches out to you.

Again, don’t assume you are going to sell boatloads of books when you are on a show. Do assume listeners may Google your name and book when you’re on a show.  Be prepared for those who visit your website.

What Hosts Look For

Producing a show takes a lot of work. Add to this the fact that audiences want to hear top notch experts and the job of a host can be very difficult when it comes to keeping an audience engaged.

Show hosts look for engaging, entertaining and timely experts to be on a show. Whether it be a podcast or radio show, being an in-demand guest is something any author would be wise to figure out how to gain entry onto this platform.

Opportunity Abounds

Many authors say there is no opportunity to get on shows. Others say there is more than enough opportunity.

I’m here to tell you, there’s ample opportunity. You just need to know how to find the shows looking for someone with your expertise.  Once you find the shows, you need to approach the host in a professional manner by being fully prepared.

Huge Success

“Radio interviews have been one of the cornerstones in the massive success of our Chicken Soup books.” – Mark Victor Hansen – #1 New York Times Bestselling Author and Co-Creator, “Chicken Soup For The Soul” Series.

During the launch of their first Chicken Soup book, Jack and Mark sought out every interview opportunity they could find. As the story goes, they often did several interviews a day. Knowing the power of this medium, both authors left no stone unturned to reach as many people as possible through the power of radio.

Amazingly, at the time of their first Chicken Soup book release, podcast shows were not at all popular. Jack and Mark’s success was directly related to radio.

Today, authors have more opportunity than in years past, but there is also more competition. Thus, the reason to be fully prepared for opportunity.

Plan the Process

To get the most out of your efforts, you need to plan the process. Have all your marketing material ready to go, your website media-ready, and a solid follow up system in place.

Two marketing pieces you need are a media kit and an expert one sheet.

Media Kit

A media kit, also referred to as a press kit, is information that represents you, the author. It also includes information about your book(s).

In days past, it was a physical package that you would mail via snail mail to a show host or producer. Today, it is often a PDF document that contains the necessary information a show host needs.

A few key elements of the media kit are your bio, images of you and the book, information on your book, media releases about the book, FAQ’s, expert one sheet and a list of media appearances.

To make things as easy as possible on those who express interest for you being on a show, create a section on your website where your media kit is easily accessible.

Expert One Sheet

An expert one sheet, also called a speaker one sheet or author one sheet, can be one or two sided. It’s an easy to access document containing similar information as a full-blown media kit, but it’s on one page that is either one sided or two sided.

A few elements are:

  • Author bio
  • Headshot
  • Book image
  • Testimonials
  • Speech topics
  • Contact information including social media platforms

Create Opportunity

Don’t wait for show hosts to contact you. Your job is to create as much opportunity as possible. First, develop your marketing material. Next, seek out shows you would be a great fit for.

One of the best ways to get booked on shows is to sign up for a service that sends you listings.

In this short article, there are great tips on how to do this. http://www.radioguestlist.com/radio-interviews-how-to-get-booked-on-the-radio.html

Of course, you can also look for shows other authors who write in your genre have appeared on. Create a list of ideal shows you want to appear on then contact the person who books guests.

This is more time consuming, but a very targeted way to find opportunities.

Regardless of how you find shows, interviews are one of the best ways to expand your market reach, visibility and credibility.

 

 

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Authors: If you write about prevention, of any type, now’s the time to market

No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted.

If you’re an author who writes about disaster preparedness, natural disasters or any number of trending topics, be sure to invest time in proactive marketing of your book(s).

How Readers Search

One of the first places someone searches out books on topics of interest is Amazon. If you’ve laid the foundation for your Amazon listing, author page and book description, readers are likely to find your book when they search for specific topics.

As of late, some of the top trending topics specific to current events are gun safety, hurricanes, floods, fires, and earthquakes.

Media outreach

If you’ve written a book on any one of these topics, now is the time to reach out to the media as a resource they can reach out to for accurate information.

A simple way to do this is search out breaking news stories. Trending stories are as close as Twitter, Google, and virtually any search engine.

Google Alerts

You can also set up a Google Alert on a specific topic. Google Alerts sends emails to you when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s) when you’ve requested updates.

To do so simply go to https://www.google.com/alerts, fill in the fields and you’re good to go.

Specifics to Finding Trends

A simple Google search with the key words, “Trending news stories” will bring up lots of listings where you can position your message. Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, if you own a company that provides disaster relief insurance, there are plenty of current events that you could use to inform consumers.

There is so much going on locally and nationally, you won’t have to do more than a quick Google search to find plenty of opportunity to educate the public on various aspects of disaster relief and preparedness.

More than simply promoting your products and services, educate the public on how to prepare for disasters. This positions you as an authority and “go to” resource.

Timing is Everything

In order to get the most out of current events, get as much in place as possible in order to respond in a very timely fashion.

Preparation includes your website, blog, expert one sheet, interview questions, headshot, and any specific marketing material you will be asked for.

To save time in delivery of information, set up a page on your website. When you reach out to the media, you can include your media page link with your message.

Your information prevents unnecessary loss

This is not about taking unfair advantage of tragedy, but rather, it's about being a helpful resource.

One of the most important things for any author to keep in mind is this; your information can save loss on many levels. If you write about earthquake preparedness, imagine how beneficial your information will be to those in high risk areas.

If you write about animal safety during natural disasters, your information can save the heartache of the unnecessary separation of a pet from their family when people know how to protect the family pets and/or livestock.

Say you write about important items to take with you in case of an evacuation. A simple checklist you provide the market can be a huge benefit to potential readers of your articles, blog posts and books.

The time to develop your outreach strategy is before people need it. That way, when the time arrives they are searching for solutions during devastating occurrences, it’s likely your information will be readily available with a simple Google search.

Don’t wait to prepare. Do it now.