Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers.

If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a publisher due to greater possibilities of selling books… and lots of them.

To some authors the concept is clear, yet the majority are confused by what it actually means. This confusion can lead to inaction on the part of the author to build a platform.

“Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.” Jane Friedman.

Be a Serious Player

If you want to be taken seriously as an author, you must develop and grow your platform. It was in the nineties that agents and publishers began rejecting nonfiction books due to the author not having a substantial reach.

Many authors assumed that the publisher would take care of getting them in front of their readers, when in fact, the publishers were, and still are, more likely to work with authors who are proactive in creating a market presence.

Now, more than ever, an author must have a platform to achieve their greatest results with a book.

Putting Together Your Platform

Two main areas for your platform are your visibility and your target audience. In order to optimize your efforts you need to focus on these two areas.

Visibility simply mean this; where will you be seen? You can project your opportunities base on where you’ve appeared in the past such as guest blogging, featured articles, interviews on podcast shows, radio and television. Visibility is also directly related to your social media platforms.

Target audience are those people who are most likely to be interested in your information. These are the people who view you as an authority and influencer.

Activities that create your platform

Building a platform requires ongoing, consistent action. To assure you take consistent action,  create a visibility checklist. Each day, do something to gain visibility and market reach. The more consistent you are, the better.

  • Content marketing
  • Blogging
  • Interviews
  • Speaking
  • Collaboration

Content marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that builds your authority, influence and market reach.

Blogging

Blogging is the process of writing content for your blog and/or as a guest blogger.

Interviews

Interviews can be done by way of podcast shows, radio shows, television, live stream, or print media.

Speaking

There is plenty of opportunity to speak and present. Online you can do teleseminars and webinars. Offline, they can be small, intimate groups, or large groups where you are a keynoter. Speaking is one of the best ways to build a platform

Collaboration

Partnering with industry influencers is a great way to increase your market reach and build your platform. Recently, I partnered with the owner of a video company. We were both able to increase our influence and market reach due to our collaborative efforts.

Time Takes Time

Building your platform takes time. It’s not going to happen without continued effort. It’s a mistake to think you can do something once and get the type of result you are seeking.

Think of it this way, if you were to do  one thing every day for a year, your results will likely be lightyears ahead of most authors.

Whether it be a blog post, guest blogging, radio interview, article marketing, social media posts, videos and livestreams, and speaking engagements, when you do something each and every day, your market is going to notice.

So will publishers and agents. When you have a lot of content online that is of high value, you become a minimal risk. Actually, when done right, you become an in demand expert.

Go Deep

Want to dig deep into building your platform? Join me on Wednesday, October 18th for a private training for members of the Book Accelerator membership program. For only $37 a month you receive the live training and a full suite of training on how to launch a book. This includes a backend membership area with dozens of videos, PDF files, checklists and cheat sheets.

Best of all, there’s a 100% money back guarantee.

Go to www.anatomyofabooklaunch.com

Authors: If you write about prevention, of any type, now’s the time to market

No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted.

If you’re an author who writes about disaster preparedness, natural disasters or any number of trending topics, be sure to invest time in proactive marketing of your book(s).

How Readers Search

One of the first places someone searches out books on topics of interest is Amazon. If you’ve laid the foundation for your Amazon listing, author page and book description, readers are likely to find your book when they search for specific topics.

As of late, some of the top trending topics specific to current events are gun safety, hurricanes, floods, fires, and earthquakes.

Media outreach

If you’ve written a book on any one of these topics, now is the time to reach out to the media as a resource they can reach out to for accurate information.

A simple way to do this is search out breaking news stories. Trending stories are as close as Twitter, Google, and virtually any search engine.

Google Alerts

You can also set up a Google Alert on a specific topic. Google Alerts sends emails to you when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s) when you’ve requested updates.

To do so simply go to https://www.google.com/alerts, fill in the fields and you’re good to go.

Specifics to Finding Trends

A simple Google search with the key words, “Trending news stories” will bring up lots of listings where you can position your message. Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, if you own a company that provides disaster relief insurance, there are plenty of current events that you could use to inform consumers.

There is so much going on locally and nationally, you won’t have to do more than a quick Google search to find plenty of opportunity to educate the public on various aspects of disaster relief and preparedness.

More than simply promoting your products and services, educate the public on how to prepare for disasters. This positions you as an authority and “go to” resource.

Timing is Everything

In order to get the most out of current events, get as much in place as possible in order to respond in a very timely fashion.

Preparation includes your website, blog, expert one sheet, interview questions, headshot, and any specific marketing material you will be asked for.

To save time in delivery of information, set up a page on your website. When you reach out to the media, you can include your media page link with your message.

Your information prevents unnecessary loss

This is not about taking unfair advantage of tragedy, but rather, it's about being a helpful resource.

One of the most important things for any author to keep in mind is this; your information can save loss on many levels. If you write about earthquake preparedness, imagine how beneficial your information will be to those in high risk areas.

If you write about animal safety during natural disasters, your information can save the heartache of the unnecessary separation of a pet from their family when people know how to protect the family pets and/or livestock.

Say you write about important items to take with you in case of an evacuation. A simple checklist you provide the market can be a huge benefit to potential readers of your articles, blog posts and books.

The time to develop your outreach strategy is before people need it. That way, when the time arrives they are searching for solutions during devastating occurrences, it’s likely your information will be readily available with a simple Google search.

Don’t wait to prepare. Do it now.

 

Authors: Do Your Actions Match Your Goals?

I’ve been teaching marketing strategies to authors for well over a decade. Everything from how to get interviews, using speaking to market, article marketing, blog tours and lots in between.

There are dozens, even hundreds, of ways to market your books. Book marketing guru, John Kremer, shares 1001 Ways to Market Your Books in his book by the same name.

Book marketing is not a “one size fits all.” What might work for one author may not work for another. Yet, many times when an author learns about a strategy, they assume the person teaching it is saying, “Every author MUST use this strategy if you want to succeed.”

Not so. You have free will to either do, or not do, what is being taught.

Why You Must Market … Regardless of the Details

The reason an author markets is to raise awareness about their book(s). When you raise awareness, you tend to have a better chance of selling books. When you sell, well… you make money. When you make money, you don’t have to be a struggling writer.

When an author says they want to sell books, and lots of them, they must be willing to get out of their comfort zone.

“I’m a writer, not a marketer,” is something I often hear from those reluctant to do much of anything remotely resembling marketing.

This type of thinking is what prevents many authors from selling more than a handful of books.

Resistance is High

Recently, I wrote a blog post about speaking to sell books. Quite a few people loved the information while others were frustrated with the post.

“Some people would prefer to market in a way that they don’t have to be seen by their book buyers,” one person wrote privately.

“I’m not a speaker. I don’t want to present to sell books,” another wrote.

Here’s the deal. Based on your goals, you must decide what you are willing to do.

If you say you want to get your book in the hands of as many readers as possible, why would you not do everything in your power to market your book(s) including speaking?

Sure, some things may be unfamiliar or uncomfortable, but does that mean you will never try it?

Someone must do your marketing

Regardless of whether you do the actual work, or you outsource, someone must do the marketing. Successful authors accept responsibility for the marketing and promotion of their book(s).

If all you do is write the book, but fail to market, you will never know what’s possible with the success of your book.

Reach your readers through OPM

If you really want to expand your marketing reach, figure out ways to get in front of OPM … other people’s markets.

There are many ways to do this including speaking on the platform, being a featured expert on a webinar or teleseminar, interviews, guest blogging and social media.

Speaking

With my recent blog post, I shared information about the advantages of speaking to sell books. Not only is the platform a great place to reach lots of people, speaking is a great way to position your authority.

If you don’t have any desire to get on the platform, so be it. There are plenty of other ways to get in front of potential readers.

Teleseminars and webinars

A great choice for those who don’t want to do actual in-person speaking engagements are teleseminars and webinars. You can literally get in front of hundreds of potential book buyers from the comfort of your home or office.

Interviews

There is no shortage of opportunity to set up interviews on podcast and radio shows. The beauty of either is the reach you get from people listening after the live interview. The shelf life of radio and podcast shows is incredibly long.

Guest blogging

One of the best ways to have an extended reach is through guest blogging. I’m a proponent of blogging on your own blog AND finding opportunities to be featured as a guest blogger.

One of my clients hit the holy grail of blogging in the pet space when she was invited to blog for PETMD. Not only did she reach thousands of potential readers, the credibility that comes with writing for a blog of this caliber is incredible.

Social media

A huge advantage of posting on social media, whether it be Twitter, Facebook, LinkedIn, Instagram or any other network, is the viral aspect of your content.

You can’t always know if something will go viral, but when it does, it can get dozens, hundreds, even thousands of views in a very short period.

Figure Out What Works for You

There are so many ways you can get the word out about your book. It’s up to you to figure out what you’re willing to do.

Whatever you choose, the more, the better. If you did even one thing a day, at the end of a year, that’s 365 actions you took to get the word out about your book.

It’s obvious doing one thing a day for a year will get you results far beyond authors who either do nothing at all or try one thing and then give up.

The success of your book is up to you. At the end of the day, you must decide if your actions match your goals.

Want to learn proven strategies in a step-by-step format? Check out Book Accelerator program. I've designed this for authors ready to jump-start their book marketing in a very effective way.

Authors: Simple ways to generate multiple streams of revenue from nonfiction books

As an author, it’s likely you not only want to write, you also want to make money from your writing.

If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on.

The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way.

You also have opportunities through speaking engagements, consulting, coaching and information products.

To be clear, these opportunities are more readily available for nonfiction writers than fiction writers.  Yet, there are a variety of ways fiction writers can generate revenues as an offshoot of their books. Just to be clear, for this post, I am focusing on nonfiction authors.

Book sales

Obviously, book sales are the first level of revenue for an author. Amazon is one of the most obvious. But it takes more than simply having your book listed on Amazon. To increase sales, you need to drive traffic to your Amazon listing.

There are many ways to do this including blogging about the book, interviews, article marketing, and social media posts.

Driving traffic is an ongoing process. The more consistent you are, the more sales you will make. It’s simple mathematics.

Not sure how to drive traffic to your Amazon page? Get my FREE report – Hit #1 on Amazon. The report contains proven ways to do so.

Speaking opportunities

Many authors, myself included, make great money through our speaking. There are paid and nonpaid opportunities. Paid engagements can be a direct result of a meeting planner or decision maker reading your book, checking out your website and online presence, resulting in them reaching out to you.

Other speaking opportunities may not be paid engagements, such as to your local chamber of commerce, but you are invited to sell books and make other offers. You can make hundreds, even thousands, of dollars in back of the room sales.

However, you do need to know how to make offers. This is a skill and art unto itself. Take time to learn how to do so and you will NEVER have to wonder how to make money ever again.

Consulting

As an author, you are considered an authority and influencers. Use this to your advantage.

Let’s say you write about team building and a company head reads your book due to needing team building solutions. If your book provides a great solution, they may reach out to you to find out about your consulting services.

To optimize your chances of having an initial conversation, make sure your website provides a list of services.

Coaching

As with speaking and consulting, coaching opportunities often result from those who read your book(s).

As a coach, it is recommended to be specific in the type of coaching you do. Simply listing “coach” or “life coach” rarely gets someone jumping with joy that they found you. The more specific you are, the better. After all, if someone needs a presentation coach, that’s exactly what they will search under.

A few different types of coaches are:

  • Financial coach
  • Performance coach
  • Presentation coach
  • Book writing coach
  • Executive coach
  • Health coach

Take time to clearly define your expertise. You’ll get a much greater result.

Information products

Info products can be an incredible revenue generating opportunity. For example, my book Power Up for Profits, The Smart Woman’s Guide to Online Marketing, generated interest in several information products I have developed.

If you have yet to create information products based on the topic of your book, this may be the first area to consider increasing your revenues.

Conclusion

The bottom line is this; there is incredible opportunities for authors to make a great living from their writings. I’ve been doing so for years.

For any author to say they can’t make a living from their writing likely means they aren’t considering the many options.

Map out the various ways you can generate revenues, put a plan together on how to drive traffic and work your plan.

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Authors: Should you be selling in bookstores?

With the convenience of shopping from one’s couch or office, why would anyone take time to go to a traditional bookstore?  Actually, there are many reasons.

Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few favorites before making a buying decision.

However, massive bookstores are not always the stores of choices for today's book buyer. One reason is the closure of chains like Borders. Secondly, many prefer to shop at independent stores.

Great opportunity

In the era of online buying and the e-book, new technologies are offering independent bookstores a lifeline. Without the constraints of the big chains and big box stores, the independents can create a much more memorable experience for book buyers.

Whether it be a book signing for a local author, regular events to increase interests of young readers, small workshops, or fundraisers for local charities, independent bookstores are in a great position to create an experience for communities of all sizes.

According to Christian Science Monitor, “Eight years ago, independent bookstores were supposed to be ancient history, thanks to a lethal triple whammy: competition from large brick-and-mortar chains like Barnes & Noble and Borders, surging e-book sales, and the growth of the indomitable book behemoth, Amazon.”

Shocking But True

What surprised many avid readers was the closure of mammoth stores like Borders while we saw an increase of independent stores.

Not only was there an increase in the number of stores, there was also an increase in sales and profits of the independents.

Best of all, many independent owners became increasingly willing to work with self-published authors by creating an environment of support for their works.

The resurgence of independent bookstore goes hand-in-hand with the “buy local” movement. Book buyers are taking control of where they buy books by choosing to spend locally. Money talks!

What Authors Need to Know About Indie Stores

Many self-published, and high-bred published authors would love to sell in bookstores, but have no idea how to get into the stores.

First, take time to learn as much as you can about the challenges and opportunities for indie owners. Next, map out a plan to get into the indie stores. Third, realize the more visible you are to indie owners, the better. The visibility needs to be in person, on social media and through content marketing.

Authors are considered influencers. As an influencer, visibility gives you more leverage.

With all that’s available online, there is no excuse for an author to not have a strong presence.

Get to Know Your Local Indie

It’s often been said, “It’s not what you know. It’s who you know.” This is certainly true for indie bookstore owners. You have a better chance of getting in a local store if you are a regular customer. After all, if the owner knows you are loyal to indie stores, there’s a much better chance of securing their support for your book sales.

Help with Promotions

One of the best ways to win the full support of a store owner is to participate in promotions. After all, one of the things the owner wants is foot traffic. If you are instrumental in helping to get people through the door, you are creating more revenue for the store owner.

Ask for Introductions

Without a doubt, the store owner knows store owners in other markets. The best time to ask for introductions is after a successful book signing. Be sure to take full advantage of riding the wave.

Get Your Books in Indie Stores

There are lots of ways to sell books. With all that's available online, some authors think this is the only way. Yet, other authors are doing amazingly well with their books in bookstores.

Which is for you?

Find out on September 13th. That's when Daniel Hall and Amy Collins are going to pull back the curtain about getting your books in bookstores.

Here's a glimpse of what you will learn…

  • An overview of the kinds of books independent book and gift stores want to see
  • What they buy and when they buy them
  • How stores GET books and how to get your book on their shelves
  • How to know if your book belongs in a certain stores and if there’s room on their shelves for it
  • The key questions to ask yourself before you approach the stores
  • Step by step example of the first email to send a buyer to get the ball rolling
  • How to change their minds if they say “no”

Join me for a webinar – How to Sell Your Books To Bookstores…. Even if You're Self Published.

There are limited spots so be sure to register immediately Click here.

Be sure to check out the Power Up for Profits Facebook Group

 

 

Authors: Are Facebook ads for you?

“Run ads!

“Facebook is the way to go!

“Drive traffic to your offer and you will never have to sell a day in your life!”

Not so fast!

Running Facebook ads isn’t for everyone. Especially if you have no idea what you’re doing. You can lose a small fortune if you don’t understand the strategy behind advertising.

You also have to find someone who clearly understands the analytics of your ad campaigns. It takes more, much more, than putting up an ad with, “Get my thing!” or “Buy my thing!”

Case in point…

Recently, I received a message from an author who spent a small fortune on Facebook advertising. He was extremely disappointed with the results.

“I didn't sell one single book from the ads,” he complained.

“Did you send people directly to the sales page for your book?” I asked.

“Yes. That should have been enough to get them to buy,” he responded.

Wrong! It's not. To simply drive complete strangers to buy anything is a waste of money. It’s NOT a good use of your ad spend.

Getting the Most Out of Your ad Spend

To get the most out of your ad dollars, you have to test the waters first. You absolutely need to know your ads are showing up in front of people who are interested in what you have to offer. In addition, you have to build trust.

My experience has cost me dearly

A few years ago, I hired an ad specialist who claimed I would get a great result under her careful guidance. According to her, she got great results for other well-known experts in my industry. I did my homework and it seemed all she said was true.

With complete confidence, I invested in her substantial fee and a hefty ad spend. I had no reason to believe we wouldn’t get a great result.

And I waited and waited and waited.

After a couple of months of lukewarm results (and thousands of dollars), I realized I was NOT going to get the promised results.

The mistake she made was to over promise.

A different story

“We needed more time,” was what I was told.

“But you told me we would get results from the beginning,” I said.

“Well, it seems this is not a responsive market,” she insisted.

Talk about disappointed. I had been promised one thing and delivered something completely different.

Close Analysis

After the shock of my results wore off, I decided to give it another shot with someone else. Before signing an agreement, we had several conversations in which I expressed my concern based on my previous experience. What I liked about the gentleman I was about ready to contract is his overly cautious approach.

“It will take careful analysis of every dollar invested before we increase our ad budget. We will start with $5 – $10 a day, analyze your results and when we get the type of results we are looking for, we increase our daily budget,” he advised.

This time, my results have been very, very different.

Lesson Well Learned

Before putting any money into a campaign, I wanted to have a very clear understanding of what was to be done, what my investment in the daily ad spend would be and what I could expect for a return on investment.

The process involved more, much more, than simply driving people to an offer. I already knew taking people to a sales page was not going to result in much of anything. What I came to find out is even a free offer straight out the gate won’t result in much of anything.

Rather, to get the best result, there are steps that need to be taken first. One is to clearly determine who the ideal candidate is to see my offers. This allows us to see who is even remotely interested in my information.

Our goal is to build engagement, familiarity and trust before asking for anything, like a name and email address.

Upon determining who is most likely to be interested in my information, we can increase the ad spend.

This allows for a great ROI (return on investment).

Flow

By first driving visitors to my blog, we can re-target the ads on Facebook to a similar demographic.

The conversion will be a heck of a lot higher by doing it this way. This assures a higher conversion rate to my subscriber list.

Once on my list, I can engage subscribers with pre-programmed autoresponder messages. I also continue to create value and build trust.

Is this a longer process than sending directly to my sales page? Yes!

Is it more effective? Absolutely.

If you think FB ads don't work, it could be it's not that they don't work, it could be how you are doing them.

It could also be that running ads is not in your wheelhouse of expertise.

Far too often, authors try to do everything themselves. This can be very, very counterproductive.

You may need to consider hiring an expert. But before taking their word for how great they are, do your homework and check with people they've worked with.

And, if they promise you the moon in an unrealistic time frame, rethink your decision. I know I have.

Learn More on Marketing for Authors

Ready to learn how to effectively market in order to get in front of more potential readers? Check out The Book Accelerator program. This is a month-by-month membership program that shows you exactly what you need to do to gain lots of visibility for you and your books. Click here to learn more.

 

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Authors: Why you should NOT learn how to market

Not all authors should spend time learning how to market. That may go against conventional wisdom, but it's true.

In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making money with our writing, blaming everything but themselves for their lack of success in selling books.

Recently, I was hosted on a webinar by a colleague to share insights on how to market books. The response by 99% of the people was incredibly positive. But there were a few who were upset at the amount of work I said it takes to market books.

I suppose they preferred I lie and say, “Oh yes, you can sell tons of books and put no work into the process at all.”  I won't do that.

What they wrote

Here are a few of the emails I received from authors who are not willing to do much more than write.

“It shouldn't be that hard. My book is really good. Why won't people just buy it?” one person wrote.

 “I like to write. I want to sell books, but I don't want to have to market.”

 “All of you so-called “experts” make it sound so easy, but the average person has no idea where to start. All you do is sell a load of crap to people who will never be able to make this work.”

Really?!?!

To authors like this my response is simple… write your books knowing you will likely be in the group that never sells more than a handful of books.

We all started at the same place

I started where every author starts. I had a dream to be a successful author who makes money with my writing while transforming people through my words. To do this, I HAD to learn how to market. No two ways about it.

I've spent years, and thousands upon thousands of dollars, countless hours and lots of energy to get really, really good at what I do. It didn't happen by chance, but rather by design.

I liken authors who want to sell boatloads of books without any work to those who say they want to get in great shape, but don't want to stop eating junk food, don't want to exercise and don't want to replace bad habits with good ones.

You can want it all you want, but you won't achieve the outcome.

Here's the deal…

Selling books takes work. Selling books takes vision. Selling books takes strategy. And… if you want to be sustainable as an author, it takes writing good books.

If you're not willing to put the time in to do the work, learn how to market and be consistent in your efforts, no problem.

But please, don't blame others for the fact you're not selling books. Take a look at what you are and are not doing.

Not sure where to begin? Check out my FREE report – Hit #1 on Amazon.

Here's what one author had to say about the report.

HIT #1 ON AMAZON

The insightful and detailed report by Bestselling Author, Coach and Speaker, Kathleen Gage  is an eye opening analysis and a meticulously detailed TO DO LIST for every writer who is determined to publish a book and to drive it to number one status on Amazon.

While writing your book may have been both a challenging and rewarding experience, make no mistake, the marketing of your book will require dedication and attention to detail.  It will test your talents even further than your creative adventure to date.  

For the record: If you are looking for the simple one, two, three steps to becoming an Amazon Bestseller or plan to publish your book without a sophisticated and detailed marketing plan….. Step away or better yet, sit down and absorb this guide line by line.   

Kathleen has broken down the real world Amazon Book Marketing Process into clear easy to follow details.  If you are ready to commit to the process and are dedicated to elevating your book to number one status, this  process done properly will take you 90 days minimum and will be more work and more fun than you can imagine in this moment.

Upon completion of this exercise (comfortable running shoes recommended), you will have:

  1. Properly established your presence in Amazon’s Author Central.
  2. Created and executed a detailed Marketing Action Plan.
  3. Networked in every aspect of Social Media, including Blogs, Podcast and Radio Interviews and Virtual Book Tours.
  4. Rolled smoothly from Pre-Launch Prep, through the excitement of your Launch and be prepared to continue through a long term Post Launch promotion.  

There is no doubt, this will be the most challenging and rewarding experience of your Author life.  The information is in the report has been time tested and proven by Kathleen, countless times both in her own publications and those of her clients.

The best news is, once you have successfully completed the process, you will likely be known as an Amazon Bestselling Author and able to duplicate the process on your sequel or next adventure.  You’ve written a wonderful book. Now the fun and the real work begins. It’s time to introduce yourself and your work to your future raving fans and supporters.  

David Freeman
Author-Blogger-Podcast Host, Authors Pay It Forward Podcast

Get your own copy today

So rather than wonder how to market your books, get the FREE Hit #1 on Amazon report so you can achieve your goals faster, more efficiently and without trying to figure it out for yourself. Click here to access.

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Authors: Endorsements work… here’s how to get powerhouse testimonials for your books

3rd party endorsements work. An endorsement is someone else telling others how great your information is.

It's easier to convince others of how good your book, info product or presentation is when someone else says so.

Sure, you can say, “My stuff is great. Get it,” but there's something to be said when someone else says so.

For example, what Ilene Dillon wrote about my Hit #1 on Amazon report is powerful in letting people know this is a very content filled resource (and it's FREE)…

Kathleen, you've done it again! As a person who wants to “Hit #1 on Amazon,” your report by that name gives me everything I need–except for the elbow grease! Thank you for giving me what needs to be done–and when, as well as addressing the “whether to's” that arise when launching a new book. Your step-by-step guidance is both remarkable and indispensable! You've left nothing to chance. Thank you!

Ilene Dillon, MSW
www.emotionalmasteryforlife.com 

Although most people buy or download something based on 3rd party endorsements, many authors never do much of anything to secure reviews or endorsements. They wait for someone to send them a glowing review…. and wait and wait and…

You will get more endorsements if you do one simple thing… ask.

There are a few ways to ask.

  • At the beginning and end of your book.
  • When you do a launch and people opt into your list for a bonus gift, you can add a request or two to the series of AR's (auto-responder messages).
  • After the fact with a simple email message.

The main thing is to be proactive. Don't wait for someone to send you a review and endorsement. Ask.

Additionally, your book and info product have to be well written. Don't expect to get rave reviews if what you created is garbage. Even if your information is free, it has to be really, really good.

Recently, I sent a message out to those who downloaded my Hit #1 on Amazon report. Within minutes I received several responses.

Imagine how much more enticing your book or info product is with reviews like these.

Kathleen Gage’s free report on Hit #1 on Amazon is amazing! It has excellent content, just what you need to know to get your book online. There is so much more to think about than just writing your book, it is your baby, your creation and you want to share it with the world.

I found the report very useful because it addresses the prelaunch, the launch and post launch with such clarity. Plus, issues that some of us authors do not think or want to think about such as marketing. If you are going to be an author, marketing has to be in the center of your mind, after all, we want as many people as possible to enjoy, and learn from our books, don’t we?

Kathleen even tells you how to get the most out of Amazon by the areas you need to focus on such as Author Central, your book description and checking out the right categories for your book. In her report she even gives practical examples of how you get onto Amazon. Oh, I cannot do this report justice, you need to go and read it for yourself. I am so glad I downloaded it, I guarantee you will be too!

Delece Ford

The three stages of pre-launch, launch and post-launch are invaluable, detailed, but not heavy. I also really liked the part about whether bonuses work. I agree they have to be totally attuned to the offer.

Was it worth downloading? Absolutely, as soon as I finish my current book in progress, I will be referring to this document frequently to market it.

Mary Alice Murphy

Without a doubt, endorsements work. As an author, you need to do all you can to tip the scales in your favor for people to WANT to get your book. As someone who may also create information products, endorsements will help you sell more. In reality, others are tooting your horn and making it very clear how good your stuff is.

Ask!

In most cases, it's a matter of asking. Something as simple as, “Would you do me a big favor. After reading my book, would you write a short paragraph about what you found most useful?”

It's as simple as that.

Get My Report

You can access the very report all three of these women raved about. It's FREE and very, very content driven for any author who wants to get the edge in your book marketing.

Click here.

Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories

Something I focus on with my books, speaking engagements and consulting is gaining visibility. Early on in my writing career, it was much more difficult to gain visibility compared to today. Yet, today, there is more noise than in the past.

Early on in my writing career, a popular way to gain visibility was with media releases. Another was with radio interviews, but often it required going into the station.

Today there is so much more we, as authors, have available than in the past.

What with social media, joint venture partnerships, affiliate marketing and online article directories, today there are incredible opportunities to get your message out to market in a big way.

With a little bit of research, an author can find plenty of opportunity to get their message out to market.

Where Have Other Authors Appeared?

A quick Google search on authors who write in a similar genre as you will bring up ample listings of where you can target your message. For example, with my soon to be published memoir, my readers also enjoy the works of Cheryl Strayed, Lisa Nichols, Elizabeth Gilbert and Janet Attwood.

For example, by using the search term “Cheryl Strayed blog postings” there are countless listings of where Cheryl has either guest posted or been featured. All of these are potential locations for me to have my work featured.

With each of the authors who have a similar market reach as me, I would go through the same process.

I then input the information into a spreadsheet.

Granted, this is a time consuming process. You may want to hire a virtual assistant (VA) to do the research for you. After all, for $10 – $20 an hour, you can get quite a long list of potential locations to have your writings featured for under $50.

Hiring a VA to do this type of research frees up your time to write your posts, interview and put your efforts into the activities only you can do.

Breaking Stories

Another way to gain lots of visibility is by piggybacking off of breaking stories through the process of Newsjacking.

The first time I heard the term Newsjacking, I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking, “It is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.”

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happening right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States. You could piggyback off of what's trending.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better then to NewsJack this epic day.

Whatever your area of expertise, there are bound to be ways to NewsJack.

Book Launches Benefit from Newsjacking

If you have a book launch coming up, you can definitely NewsJack stories that tie into your story-line, theme or topic.

With my memoir, some of the areas I can piggyback off of are homelessness, addictions, coming out and failure to success. These topics are all part of my memoir. (Be watching for more information on the release date)

However, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you.

Gaining visibility for your book is an ongoing process. One way to get the most for your efforts is to do something every single day to let potential readers know about your book. To learn powerhouse ways to do this, get my FREE report – Hit #1 on Amazon. Click here to access.

 

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Be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

 

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Authors: Are you worthy of this one thing?

Like many people, I belong to a number of Facebook groups. This morning a question was posed in one group that made me realize how often people say they want to achieve an outcome, but are not willing to invest the time, money or energy into achieving their goal in the most effective way possible.

This was the question: “DO YOU BELIEVE YOUR BUSINESS – AND YOURSELF – ARE WORTHY OF LARGE INVESTMENTS? Why or why not?”

ANSWER: Absolutely. I've been investing for years in both personal and professional areas. I've hired some of the best business consultants to assist me in getting my business, or a specific area of my business, to where I want it to be. I'm talking large investments that paid off. The caveat is that I applied the information.

I also invest in information products to help me learn more about specific areas I need to develop.

What drives me bonkers are those people who spend money thinking that's where the result resides. They do one or two things, then drop the ball and say, “This stuff doesn't work,” or “You're so lucky things work so well for you.”

It's the same with my health. I have a strength/fitness/nutrition trainer who kicks my butt in my training sessions. He doesn't baby me, nor should he. I take his advice and recommendations to heart and apply them. If I did nothing in between our sessions, ate in a way that didn't support my goals and basically ignored his advice, I may as well throw my money down the drain.

The results from working with him are phenomenal. My specific goals are to do a sprint triathlon for my 65th birthday. In the two years leading up to that, I am working on overall strength, fitness, energy, mindset and breaking through any limiting thoughts I may have that prevent me from being the best I can be.

I apply the information I hire someone to teach me. Otherwise, as previously mentioned, I may as well throw the money down the drain.

Sooooo, long answer to a short question…YES! I invest and I invest wisely.

Authors Need to Invest

As an author, there are likely investments you need to make… if you plan to promote your book.

You can go the route many authors choose which is to either do nothing or do all your marketing material yourself. A better choice may be to hire qualified experts to make your material pop.

Additionally, you can search and search for information on how to market, or you can invest in resources designed to cut days, weeks, even months off your learning curve. This also applies to hiring coaches and consultants.

The response (rather reaction) I often hear from those who know they need to invest, but resist doing so is, “I don’t have the money.”

You don’t need to jump into high-end programs or coaches right away. There are plenty of cost effective training programs you would benefit from. Again, when you apply the information.

Case in Point

For example, I created the Book Accelerator program especially for authors who want to do the marketing themselves. Perhaps they have more time than money, budget is a concern or they have not yet realized the benefit of putting a team together. Perhaps they work with a team and they want them to be fully equipped with how to launch a book. The Book Accelerator program can help them with this.

For a nominal monthly investment you have access to some of the best book marketing information available…. if you apply it.

When you market a book, you must think about launching a full-blown campaign. This includes a pre-launch, launch and post-launch.

The more strategic you are, the better. In a recent blog post I share some of the things I am working on to promote my memoir. Although the book won’t be released for several months, I am already putting things in place to optimize the book’s visibility and sales.

In addition, I know the more book sales I have, the greater my chances for other opportunities to open including, but not limited to, speaking engagements, consulting, coaching, interviews, JV partnerships, and invitations to write for blogs with a market reach I would benefit from.

Whatever results I experience won’t be based on luck. They will be based on the fact I developed a plan, implemented the plan and adjusted as needed.

Are you ready to take your book marketing to the next level? If so, join The Book Accelerator program today. You’ll be glad you did.