Short-term vs Long-Term of Collaborative Relationships

When you think of collaborative partnerships, do you think in the short-term or long-term? Do you concern yourself only with what you can get out of the first level of your partnership or do you recognize the ongoing opportunities from collaboration?

Having been in business for nearly 24 years, I’ve seen those who understand the long-term of business and those who think only in the short-term.

The Thought Process

Short-term thinkers focus on the quick dollar without much thought to what comes next. They grab what they can without a view of the future.

Long-term thinkers realize every action is one that can create win/win, ongoing opportunities. Long-term thinkers are willing to give a little (even a lot) extra in the short term to build an ongoing relationship with collaborative partners, clients, vendors and affiliates.

Collaborative relationships between companies, can be the lifeblood of businesses today. Collaborative relationships allow you to increase the creative ideas, minimize financial risk and increase market reach.

Yet, some entrepreneurs completely lose sight of this ever-increasing trend in business. Rather than looking at how they can create a win/win partnership, they think only in terms of how to benefit in the short term.

Missed Opportunity

Some entrepreneurs are so short sighted they lose sight of future opportunities. Rather than viewing the partnership as something that can grow over time, they have a “get in and get out” mentality.

Short-term thinkers look at only the immediate gains while long-term thinkers understand there is likely to be more opportunity in the future.

Consider these questions specific to collaborative relationships.

  • Do you do all you can to make the relationship a win/win?
  • Do you look for ways to bring benefit to the collaboration?
  • Are you willing to give more than agreed upon?
  • Do you nickel and dime each other?
  • Do you struggle with repeat business?

Create a Win/Win

Develop a focus that creates a win/win, rather than simply what you can get in the short-term.

For example, when working with clients, be willing to add in extra deliverables at no extra charge to create the “wow” factor for your customers.

Recently I began working with a wonderful client. Knowing the client would benefit from a makeover on her LinkedIn profile, I reworked the copy and images without any additional cost to my client.

Her profile went from so/so to one that immediately conveyed her branding in a much more effective way.

I could have easily charged for this, but I wanted to go the extra mile. The client has invested a considerable amount with my company and this was one way to let her know how much I appreciate her.

Long-term plans for visibility

An aspect of the long-term is focusing on gaining visibility. There are a number of ways to do this and it is something you need to focus on. There is both online and offline visibility as well as the short-term and long-term.

When you post on social media, keep in mind that what you post is there for the long-term. Virtually anything is searchable at some point in the future so be aware that what you post today can come back to haunt you in the future.

Not sure how to gain the greatest benefit with your visibility? Join me on January 10, 2018 for Rock Star Visibility, a one day workshop in Portland, Oregon. http://www.powerupforprofits.com/tranform2018

As you attempt to stay competitive and grow your business, are you looking at only the short-term or do you truly look at the long-term? Giving a little today can go a long way in building a stronger tomorrow.

Authors: Why you should NOT learn how to market

Not all authors should spend time learning how to market. That may go against conventional wisdom, but it's true.

In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making money with our writing, blaming everything but themselves for their lack of success in selling books.

Recently, I was hosted on a webinar by a colleague to share insights on how to market books. The response by 99% of the people was incredibly positive. But there were a few who were upset at the amount of work I said it takes to market books.

I suppose they preferred I lie and say, “Oh yes, you can sell tons of books and put no work into the process at all.”  I won't do that.

What they wrote

Here are a few of the emails I received from authors who are not willing to do much more than write.

“It shouldn't be that hard. My book is really good. Why won't people just buy it?” one person wrote.

 “I like to write. I want to sell books, but I don't want to have to market.”

 “All of you so-called “experts” make it sound so easy, but the average person has no idea where to start. All you do is sell a load of crap to people who will never be able to make this work.”

Really?!?!

To authors like this my response is simple… write your books knowing you will likely be in the group that never sells more than a handful of books.

We all started at the same place

I started where every author starts. I had a dream to be a successful author who makes money with my writing while transforming people through my words. To do this, I HAD to learn how to market. No two ways about it.

I've spent years, and thousands upon thousands of dollars, countless hours and lots of energy to get really, really good at what I do. It didn't happen by chance, but rather by design.

I liken authors who want to sell boatloads of books without any work to those who say they want to get in great shape, but don't want to stop eating junk food, don't want to exercise and don't want to replace bad habits with good ones.

You can want it all you want, but you won't achieve the outcome.

Here's the deal…

Selling books takes work. Selling books takes vision. Selling books takes strategy. And… if you want to be sustainable as an author, it takes writing good books.

If you're not willing to put the time in to do the work, learn how to market and be consistent in your efforts, no problem.

But please, don't blame others for the fact you're not selling books. Take a look at what you are and are not doing.

Not sure where to begin? Check out my FREE report – Hit #1 on Amazon.

Here's what one author had to say about the report.

HIT #1 ON AMAZON

The insightful and detailed report by Bestselling Author, Coach and Speaker, Kathleen Gage  is an eye opening analysis and a meticulously detailed TO DO LIST for every writer who is determined to publish a book and to drive it to number one status on Amazon.

While writing your book may have been both a challenging and rewarding experience, make no mistake, the marketing of your book will require dedication and attention to detail.  It will test your talents even further than your creative adventure to date.  

For the record: If you are looking for the simple one, two, three steps to becoming an Amazon Bestseller or plan to publish your book without a sophisticated and detailed marketing plan….. Step away or better yet, sit down and absorb this guide line by line.   

Kathleen has broken down the real world Amazon Book Marketing Process into clear easy to follow details.  If you are ready to commit to the process and are dedicated to elevating your book to number one status, this  process done properly will take you 90 days minimum and will be more work and more fun than you can imagine in this moment.

Upon completion of this exercise (comfortable running shoes recommended), you will have:

  1. Properly established your presence in Amazon’s Author Central.
  2. Created and executed a detailed Marketing Action Plan.
  3. Networked in every aspect of Social Media, including Blogs, Podcast and Radio Interviews and Virtual Book Tours.
  4. Rolled smoothly from Pre-Launch Prep, through the excitement of your Launch and be prepared to continue through a long term Post Launch promotion.  

There is no doubt, this will be the most challenging and rewarding experience of your Author life.  The information is in the report has been time tested and proven by Kathleen, countless times both in her own publications and those of her clients.

The best news is, once you have successfully completed the process, you will likely be known as an Amazon Bestselling Author and able to duplicate the process on your sequel or next adventure.  You’ve written a wonderful book. Now the fun and the real work begins. It’s time to introduce yourself and your work to your future raving fans and supporters.  

David Freeman
Author-Blogger-Podcast Host, Authors Pay It Forward Podcast

Get your own copy today

So rather than wonder how to market your books, get the FREE Hit #1 on Amazon report so you can achieve your goals faster, more efficiently and without trying to figure it out for yourself. Click here to access.

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Authors: LinkedIn May Very Well Be Your Missing Link to Success

It’s one thing to sell books. It’s something completely different to know your book can open lots of back-end opportunities like speaking engagements, coaching and consulting opportunities and interviews.

With my book, Power Up for Profits, not only did I make thousands of dollars on the front end from direct sales, I made hundreds of thousands on the back end because of the doors the book opened up.

Books Alone Rarely Make Enough Money

Books, in and of themselves, rarely make enough for an author to claim financial success. The back-end opportunities are where the real money is.

Yet, most authors don’t know how to find these opportunities.

Some of the revenue streams are speaking engagements, consulting gigs and coaching clients.

Depending on who your sweet spot readership is, one avenue that might reap huge benefits, and create great financial rewards, is LinkedIn.

What is LinkedIn?

LinkedIn is a social networking website geared towards professionals such as corporations, management, executives and nonprofits.

If any of these are in your wheelhouse of clients, you would be wise to learn how to optimize all that LinkedIn offers.

LinkedIn offers instant access to a network of people in specific fields and industries. With great search functions, you can search for new opportunities in a very targeted way.

One of the best features of LinkedIn is the ability to generate sales leads. However, there are specific ways to optimize your efforts.

Here's What LinkedIn is About

According to the information listed on their site, “LinkedIn is the world's largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world's professionals to make them more productive and successful. We can help you:

  1. Establish your professional profile and control one of the top search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and get industry insights.
  5. Find other professionals in the same industry using groups.
  6. Share your thoughts and insights through LinkedIn’s long-form publishing platform.
  7. Tap into the knowledge of your network.
  8. Discover new career opportunities by searching for jobs.

As an author, consultant, coach or speaker, there is ample opportunity when you tap into the incredible community on LinkedIn.

Each Contact Worth $58.20

In a recent conversation with my friend and colleague, Janis Pettit, it turns out every contact we have on LinkedIn is worth an average of $58.20 each. Can you imagine?

Compare that to the typical email subscriber, who is worth an average of $1 to 5 each for most people. The difference is in the quality of connections you make on LinkedIn if your clients are other businesses.

Janis started gathering case studies on the amazing results she was getting generating leads for her clients using LinkedIn, and she wants to show you how you can do the same.

According to Janis, authors are sitting on a gold mine with LinkedIn. If you, as an author, speak to corporate audiences, imagine the wealth of opportunity LinkedIn offers… when you know how to tap into it.

Not sure?

On Thursday August 17th Janis is doing a full out training with her partner Jeff Smith,
one of the top LinkedIn Experts.

How to Get 3 or More Lucrative Clients a Month using LinkedIn

Go here to discover everything they’re covering during this webinar  http://www.powerupforprofits.com/janis

For any expert, consultant, coach or business owner, this is going to blow you away. This is a TRAINING EVENT. You will leave with a LinkedIn lead generation system you can use right away.

They’ll even show you a case study of someone that generated $70,000 in a few weeks! While that may not be typical, would even a portion of that help you out?

Check out the training. There’s no charge to join in. http://www.powerupforprofits.com/janis

 

 

 

Inspiration or Discipline…What Makes for a Successful Author?

For as long as I’ve been a published author, I’ve heard some writers say they write when they are inspired, while others have a routine for writing.

So, which is more effective? I suppose it depends on the person, but as a published author many times over, if I had to wait to be inspired, I would likely still be working on my first book.

These Experts Are Disciplined

I have lots of friends, colleagues and clients who have written and published at least one book. Many have several books published. Most will tell you their formula for success is discipline first followed by inspiration.

I often hear aspiring authors say, “I write when I’m inspired.” Many of these same men and women stare at a blank computer screen day after day and have yet to publish anything.

On the flip side, I hear from authors who have several books to their credit say, “When I discipline myself to sit down and write, the inspiration follows.”

Truth vs. Reality

Before I was ever published, I romanced the idea of what it meant to be an author. The fantasy and reality are often worlds apart.

With several books to my name, dozens of information products, thousands of blog posts and articles written and lots of content on social media, this equates to millions of words.  A great majority of my writing was done through a routine of writing.

Granted, some of my writing is sparked by a conversation on Facebook or Twitter that inspires me to write. But more times than not, the flow of my words came from scheduling time to write.

My Own Journey with My Memoir

Currently, I’m in a rewrite of my first ever memoir. What I’ve discovered is a memoir requires a different type of writing skill than a business, spiritual or self-help book.

To assure my memoir is the best it can be, I hired a coach/editor who is helping me to pull out more color for a character in my book, a scene or a memory. Without her help, I would be struggling with the process. Working with someone as skilled as her is part of my discipline.

For well over a decade I thought of writing my memoir. Several months ago, I finally got serious about it. I was at a mastermind retreat when the thought, “You have thought about this long enough. It’s time to do it,” struck me.

Right there and then I made the commitment to get at least 60,000 words written in 60 days. To assure I would stay accountable, I posted my goal in a private Facebook group I host.

Each day, I wrote…without fail. No matter how “inspired” I felt, I wrote.  To stay accountable, I posted updates of my progress in the Facebook Group.

Thrilled when I achieved my goal, the first draft went to my editor. Little did I realize how much more work would be involved in the rewrite. Yet, because of this, I’m finding the manuscript is taking form in a way I never imagined.

My Reality

Am I always inspired to work on the manuscript? No, I’m not. Am I disciplined? Yes, I am.

Ironically, every time I stick to my disciplined schedule, I become inspired to share my story through a memoir.

For me, it’s discipline first, followed by inspiration. This is how I’ve written millions of words over the years.

As I’ve worked on the rewrite, I’ve also worked on the marketing foundation. This is another area many authors miss the boat. They are under the misguided assumption all they need to do is write.

Wrong, wrong, wrong. And if I didn’t make myself clear… wrong!

You must market. Whether you’re the one doing the marketing, or you outsource this aspect of your book success, marketing is a must do.

And marketing is more than listing your book on Amazon.

Lest you think I’m not inspired to write, I am. My inspiration comes from knowing my words can, and do, make a difference to my readers. My inspiration comes from knowing I am fulfilling my dream of being a successful, published author. My inspiration comes from knowing, by disciplining myself to write, I am living the life I once only dreamed of. My inspiration comes from knowing I am doing what I am here to do… write.

Do you wait for inspiration or do you incorporate discipline into your writing process?

 

 

 

 

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Promoting your book in a local market

If you’re an expert who works in your local market, there’s a good chance you face a fair amount of competition.

You might be a coach, consultant or trainer. Or maybe you’re a professional such as a realtor, mortgage lender or interior designer.

Perhaps you have a brick and mortar business and you want to increase foot traffic to your store, restaurant, hair salon, or nursery.

Amazingly, one solution can create incredible results regardless of what your focus, industry or expertise.

You… the “Go To” Expert

Truth be told, working in a local market can be incredibly fulfilling and profitable. Yet, as previously mentioned, you may be dealing with excessive competition.

One of the best ways to stand head and shoulders above the competition is to be viewed as the “go to” expert.

If you’re looking for a great way to increase your visibility and grow your business, a book will definitely position you as an expert.

Consider this, if you have two experts who have an equal amount of time in their industry and a similar skill level, in the consumer’s mind, you are about equal.

Add a book in the mix and suddenly the expert with the book is considered more of an expert. That is, if the book is well done.

Have you ever considered writing a book? If so, now’s a great time to get started. The process doesn’t have to be as difficult as many people make it out to be. If you write emails, blog, post on social media and write to family and friends, you can likely write a book.

Provide a Solution

Whatever you write about, provide a solution.

Your book does not have to be hundreds of pages in length. If you can solve a problem in 30 or 40 pages of information, your potential clients will likely appreciate getting their answer sooner than later.

Once your book is complete, it’s time to market it. Chances are, if you are doing business in your local market already, you know lots of people who would be very interested in your book.

A few of the most effective marketing strategies are listed below.

Media release sent to:

  • All local newspapers editors specific to your expertise
  • Trade journals
  • You can send a copy of the book with the media release, but many editors will not look at it without knowing it’s coming. On any given day they can get dozens or hundreds of pieces of correspondence. It’s best to reach out to editors to see if they want a copy mailed to them. If they say yes, include another copy of the media release, your one sheeter and the book.

Media outreach

  • Contact your local paper and ask them if they’d be interested in interviewing you.
  • Contact your local radio station and ask them if they’d be interested in having you on their show.

 Appearances

  • Find out what local organizations have upcoming events and offer to do a presentation for their members.
  • Networking events – check Meetup.com to see what events are taking place specific to your market.
  • Brown bag lunches hosted by corporations. Many larger companies put Friday lunch time aside to bring in local experts. This could be a winner for you.
  • Self-staged or co-sponsored workshop. You can host your own workshop at the local library.
  • Local clubs. There are a lot of local clubs and organizations such as the Lions, Rotary, and Kiwanis clubs that regularly invite guests to come in and speak. More times than not, these are not paid engagements, but again, it’s a great way to raise awareness about you and your business.
  • Carry copies in the trunk of your car. This way you will always have some on hand for anyone you meet who may be a great prospect.

Hitting #1 on Amazon

Even if you work within a local market and look for business in your own backyard, it doesn’t hurt to get your book up on the charts on Amazon. By doing so, you have even more fodder for the media and appearances.

When you do, you can reach out to local media to announce your book hitting #1. Successful authors are something the media loves to profile and write about.

Not sure how to do that? Get my FREE report – Hit #1 on Amazon – www.oneonamazon.com

 

One of the Best Ways to Create an Incredible Cash Infusion for Your Business

“Business is slow!”

“The economy is terrible.”

“The political structure is creating a fear of spending.”

Which one of these “stories” have you told yourself?

Have you noticed that some people are doing great while others continue to tell themselves how bad business is? It’s based on the stories. Stories either move us forward or stop us dead in our tracks.

For those who convince themselves business is slow, they likely won’t do everything they can to generate revenue. Those who find opportunity, regardless of outward appearances, in just about any situation, are likely taking massive action to generate cash.

Fastest Path to Cash

One of the fastest paths to cash is by picking up the phone as part of your follow up strategy.

Follow up by phone seems to be a very lost art. Recently, I was going through a shelf in my office that is the “collector” shelf. You know the one. You get something in the mail and plan on getting to it … some day.

Recently, I came across a package someone sent me quite a while ago. When I received it, I had a lot going on and never felt an urgency to open it.

The package contained samples of oils, creams, and other such items that likely cost a fair amount to send to me.

The woman who sent it never followed up. Not once.

Well, maybe she followed up with an email, but if she did, I never saw it.

What a waste of money. In her mind, she probably thought she was being productive by mailing me the package. She would have been a heck of a lot more productive if she would have followed up by picking up the phone to make sure I got their package. Chances are, I would have tried the samples quite some time ago. Who knows, I may have turned into a customer.

Emails are NOT The Best Choice

Yesterday, I got an email from someone asking what to do if someone hasn't responded to his emails for over two months.

I asked, “Did you pick up the phone and call them? You never know… they may not have gotten your emails.”

He had not thought of picking up the phone. He assumed the person was blowing him off.

You cannot rely solely on email as a tool for communication. There are far too many things that can happen such as your email being flagged as spam.

No Magic Bullet

Why is it that people are so hesitant to pick up the phone? It's as if the phone weights a ton and they will hurt themselves.

The phone is your friend. The phone makes you money. The phone is a great tool to use in your day to day business practices.

You may be shocked at how much business you’re losing because you are relying on what could be a very unreliable source of communication.

Recently, I hosted an event in Portland, Oregon. 40 entrepreneurs attended Passion for Thriving.

I took one day after the event to regroup, organize my call list and begin the calling. Over the next couple of days, I called at least 90% of those who attended.

Not only did I enroll private clients as a result, I sold an information product to a couple of attendees and showed, by example, that picking up the phone is a very good thing.

If you feel business is slow, get out of your own way and pick up the phone.

Set a goal of a minimum number of calls you will make each day. The bottom line is this; your business success is not based on some secret or magic formula. It’s based on consistently doing what works.

Phone calls work. Simple as that.

Ladies! Join me for the next Passion for Thriving One Day Experience on June 19th. Limited seating available and we are already filling up.

17 Popular Done-for-You Coaching Forms for FREE!

Signed and Sealed

You’ve done it. You’ve just signed a new client. Now what?

Now you need to make sure everything is incredibly clear to the client. The best way to do this is with various forms you create templates for.

Maybe you’ve been a coach, consultant, speaker or trainer for quite some time, but you know things are slipping through the cracks. You keep promising yourself that “someday” you’ll get all the necessary paperwork in order.

A huge challenge for many entrepreneurs, such as coaches and consultants, is they want to roll their sleeves up and start doing the fun stuff; working with their clients.

But truth be told, if you don’t take care of the “paperwork” you set yourself up for misunderstandings, frustration, and possibly legal action.

I’m not an attorney, nor do I plan to be. But I am an entrepreneur who knows how important the right paperwork is and also, how time consuming it can be to create needed forms from scratch.

Needed Forms

Do you have all the forms you need to run your business and serve your clients at the highest level? If not, read on.

Here are five incredibly important documents you would be wise to have templates for.

  • Welcome letter
  • Intake form
  • Payment schedule
  • Confidentiality agreement
  • Monthly review

Welcome letter

This one’s obvious. As soon as you enroll a client it’s highly recommended to send a welcome letter. Depending on the size of the contract, you may want to send a welcome gift. A gift would still need a welcome letter.

Intake form

A well thought out intake form helps you to more fully understand the needs of the client. What I love about intake forms is the client often gets some great clarity on their goals when they complete the form.

Payment schedule

No matter how much you love what you do, you want to make sure you get paid… on time. A clearly stated payment schedule helps to clarity exactly what the expectations are.

Confidentiality agreement

A confidentiality agreement (also called a nondisclosure agreement or NDA) clarifies how information such as trade secrets, databases, client information, etc. will be treated.

Monthly review

Having a form for a monthly client review enhances the relationship with your clients. It lets them see what they’ve accomplished, where they need to put more effort and how far they’ve come.

Very Time Consuming Unless…

Although the forms are great to have, they do take time (and often lots of it) to create.

What if you could have important document templates at your fingertip? You can and their FREE.

My good buddy and super smart colleague, Nicole Dean, along with her business associate, Melissa Ingold, have put together the most important document templates you need in order to run a successful business.

And YES! You can Get Access to 17 of their Most Popular Done-for-You Coaching Forms for FREE!

Here’s what you get (FREE) 

  • Welcome Letter
  • Payment Arrangements Form
  • Client Invoice
  • Client Call Notes
  • Business Goals Worksheet
  • Code of Ethics
  • How to Hold Me Accountable
  • My Coaching History Form
  • Referral Request
  • Intake Form
  • Ongoing Pre-Call Form
  • Coaching Agreement
  • Monthly Review Form
  • How Coaching Works
  • Confidentiality Agreement
  • How to Prepare for Coaching Session
  • Coaching Success Guidelines

It will take you less than 30 seconds to access these forms. If you tried to create them yourself, it would take hours, even days. By accessing these forms you free up your time to do what you love; coach, consult, speak and train.

What could be better than that?

Click Here to Access

Use your business as a vehicle to influence positive change

Can our businesses contribute to solutions to many of the world problems we are experiencing more frequently every day? As entrepreneurs, are we able to fuel much needed shifts in perceptions, beliefs and reality of what is possible? Is it wise for entrepreneurs to speak their truth publicly beyond simple business as usual?

Personally, I believe we have a responsibility to be more visible with what is possible to make life better for others. Our businesses are a powerful vehicle to fuel the change.

Demand what you want (naught)

Recently, there was a post on Facebook that simply read, “Demand peace.” This got me thinking about what it means to demand anything.

Sure we can demand something, but demanding accomplishes very little over the long-haul. Demanding equates to blowing smoke.

Do not demand what you seek to experience, but rather, live it. It is in living what we desire, we will have more of whatever it is we desire.

Focus matters

What we focus on, we do get more of. There is so much evidence of this and the focus must be consistent. You cannot set the intention for something, make a commitment to staying the course and then after a day or two, go back to old beliefs and behaviors.

“I was once asked why I don't participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I'll be there.” Mother Theresa.

Commit to change

Change occurs when we are more committed to the change rather than the comfort of the familiar.

If you want more love, you cannot demand someone love you. The way to have more love is to be more loving. ‪#‎beloving‬

If you want more health, you cannot demand your body to suddenly become healthy. You must take healthy actions on a daily basis. ‪#‎healthychoices‬

If you want more understanding, you cannot demand someone to understand you. ‪#‎understandfirst‬

If you want peace, you cannot demand people. You must live in peaceful ways. ‪#‎liveinpeace‬

Demanding something may get a temporary result. However, for long-term results and true change, it is up to each one of us to live in the space of love, hope, caring, compassion and forgiveness.

It is never too late to shift one's perception and recognize the fact that children take on beliefs, actions and assumptions based one what they see, hear and are taught through the behaviors of others on a daily basis.

May we walk hand in hand with others from all walks of life in the solution from this moment forward.

In reality, our businesses are vehicles for change. And change we must. We must change what it means to contribute. We must change what it means to be a successful entrepreneur. We must change our level of willingness to contribute in a positive way.

The world of business HAS changed in some amazing ways. To hold on to the old way of doing things is counterproductive and in many cases a waste of our resources.

Many entrepreneurs go into business for more than simply to make money. We start businesses to make a difference, impact change and influences the lives of those we are privileged and entrusted to work with.

What are you committed to making a difference with?

For those who offer information products and coaching/consulting services, you can impact change through your coaching skills, consulting excellence, books, information products and speaking engagements. It simply takes the willingness to allow the information to work through you.

For those who have store fronts and sell various types of products, you can impact change through the care you put into how you run your business, how you treat your staff, how much you care for your customers and the conversations you engage in.

Change can, and must, happen.

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Your purpose is defined by your moment-to-moment actions

How often have you asked, “What is my greater purpose? What am I here to do?”

Consider this; life purpose does not have to be some grand vision, some over the top expression or some huge undertaking. It is, in fact, very simple.

A profound way to live your purpose is simply through the day-to-day actions you take that create the tapestry of your life.

It may, in fact, NOT be about a grand vision, but rather the little acts of kindness you express. All of which lead to the grand vision.

When we erroneously believe the only way we are living our purpose is to be doing things on a grand scale, we miss what is right in front of us. When we set our mind to living our purpose and accepting that we ARE our purpose, so much becomes clear and very simple.

An ancient Taoist master once said: “Nothing in the world is difficult for those who set their mind to it.”

In working with clients, I have often said, “The world is in a world of hurt and needs your wisdom and expression now more than ever.”

Our expression is in the willingness to not hold back that which we are here to do. It is in the way we treat our customers and clients. It is in the way we treat our vendors. It is in the willingness to do what we must to get our books written, our speeches presented, our products created. It is in the willingness to have integrity in all we do.

It is also in the way we treat the animals, our neighbors, homeless individuals, strangers we come in contact with and every creature we encounter.

How often do we mistakenly believe in order to make a difference we must do something grandiose? Because of this belief, many people miss the opportunity to consciously live their life purpose through the day-to-day actions they take.

Life purpose can simply be setting our mind with a focus on love, peace, community, all lives matter, unity, forgiveness and harmony and consciously choosing to express this in all we do.

The majority of people want to live in peace. The majority of people are confused and dismayed by what is currently occurring. The majority of people would help a stranger regardless of race, gender, sexuality, religion or what country they come from.

Let us remember that each one of us is the answer. Each one of use can lend an ear to someone who is in pain and needs to talk. Each one of us can give a hug of comfort. Each one of us can be kind to a stranger who needs a helping hand. Each one of us can walk in love rather than hate. Each one of use can be the answer.

Be the answer. Be the solution. Be the change.

Live your purpose with simplicity every moment of every day.

 

 

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Do you have the “wait to be inspired” syndrome?

Confession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.”

At age thirty I headed to India in search of deep inner-knowing, but somehow ended up on the West Bank of Israel for six months. I suppose I should have paid more attention during Geography 101 in high school, but I digress.

I meditate on a regular basis, attend Sunday services at the International Center for Spiritual Living, rely on intuition in all areas of my life and believe adhering to clear spiritual principles allow me to live an abundantly, fulfilled life.

On a professional level, I’ve owned my current business for over 21 years. I’m recognized as a very logical business strategist who works with experts who want to write books, create information products and get on the platform to speak in order to have a positive impact on their market.

My most successful clients are those who likely have a very strong spiritual side, but they know they have to treat their business like a business to get the results they seek.

Over the years I’ve encountered countless wanna-be entrepreneurs who seriously believe all they have to do is think about what they want, meditate on it, affirm they are successful and the rest will take care of itself. Sadly for them, this is not how success happens.

Sure, having a clear vision of what you want and positive self talk definitely helps, but organizing yourself in a way that you can be as productive as possible must be factored into the equation.

As an entrepreneur you must do more than simply have a desire and meditate on that desire in order for your business to function at the highest level. You must also rely on logic, strategic planning and implementation to achieve the outcomes you desire. In other words, you have to treat your business like a business.

Treating your business like a business involves investing in training, mentors, software, support, keeping financial books and paying taxes. If you work with clients it’s essential to establish hours that they can depend on. If, on the other hand, you do not work directly with clients, it is possible to have incredibly flexible hours, but you do have to be organized in what you do during these hours.

There may be times you have to do things you are not necessarily inspired to do (like making follow up calls after a networking meeting or conference), yet the fact remains, inspired or not, the work needs to get done.

You may not always “feel” like doing something so you wait to be inspired before digging into the task.

I know how this is. I also know that if I wait to “feel” like doing the work, it will likely never get done. It’s easy to get caught up doing meaningless tasks that might make me believe I’m being productive, but if I’m not careful, before I know it another day has slipped by. Frustrated, I realize I’ve gotten no closer to the outcome I say I want.

Although it would be great to be inspired all the time, this is not realistic. There have been plenty of times I’ve not felt like doing something that absolutely had to be done. With no more than pure grit, I got into action because the taks had to be done. Simple as that. If I wait to be inspired, the “thing” would never get done.

I don’t know of any successful entrepreneur who has not had this experience. The distinction between the wanna-be entrepreneurs and those who are producing results is this; they worked through the lack of inspiration only to find that by taking the initial action, the inspiration shows up.

Believing we need only take action when we are inspired to do so is an erroneous belief that has prevented far too many potentially successful entrepreneurs from realizing what they are actually capable of.

Case in point; over the years, I’ve talked with thousands of people who say they want to write a book Rather than begin their writing they wait for inspiration to kick in before they begin. And they wait. And wait. And wait.

Years later, they are still waiting with nothing to show for their desire. The same holds true for those who want to create information products. An idea surfaces on what they are sure will be a huge success regarding a home study course, but they take no action to start, let alone complete the project.

“I’m waiting to be inspired,” they repeat time after time.

Then there are those who want to get on the platform and speak. Rather than seeking out speaking opportunities, they meditate on being discovered. Once they’re done meditating they fill their time checking their emails, watching a few short videos or reading the latest and greatest post on their Facebook wall.

I’ve got news for you; you will not be discovered by sitting behind your computer watching yet another cat trick video or seeing who’s doing what on Facebook.

You have to roll up your sleeves and do the footwork. Sure, you can do inspired footwork, but you must do the footwork nonetheless.

If you’re even slightly guilty of the “wait to be inspired” syndrome, here are a few things you can do to get to the other side of this.

  • Determine what you want to accomplish over the long-term. Write this down.
  • Break your big goal into smaller goals. Write these down.
  • Write a daily to do list and refer to the list for your daily road map.
  • Commit to doing something every day to achieve the outcome you seek.
  • Get training as needed.
  • Be realistic in your expectations.
  • Outsource those things that you are not qualified to do. For example, if you have no idea how to set up landing pages, either learn how to do it or hire someone who can.
  • Put accountability measures in place. Finding an accountability buddy helps…as long as your accountability buddy isn’t waiting to be inspired to do what they need to do.
  • Hire a mentor who has a proven track record.
  • Delegate those things you either shouldn’t or can’t do, but absolutely must get done.

One of the greatest roadblocks to success for entrepreneurs is trying to do everything themselves. By trying to wear all the hats they create a bottleneck in their business.

They are their own worst enemy when it comes to delegating. To save a few dollars they are actually missing untold opportunity. They keep busy with activities that take far too long for them to do when, in reality, if they had an outsourcing budget, the tasks would get done faster and they could focus on those things that they should be doing like working directly with clients, writing their book, speaking on the platform and enjoying the fruits of their labor.

What are you doing that is holding you back? Are you creating a bottleneck in your company by trying to do everything yourself? Are you waiting for inspiration to hit before taking action thus stopping you from realizing all you are capable of achieving?

Isn’t it time to treat your business like a business and become the entrepreneur you know you are capable of becoming?

Having a logical need not take away from your woo-woo side. If anything, it enhances your experience and gives you something amazing to meditate on.

How do you handle those times when you're not inspired? Comments welcome.