Authors: LinkedIn May Very Well Be Your Missing Link to Success

It’s one thing to sell books. It’s something completely different to know your book can open lots of back-end opportunities like speaking engagements, coaching and consulting opportunities and interviews.

With my book, Power Up for Profits, not only did I make thousands of dollars on the front end from direct sales, I made hundreds of thousands on the back end because of the doors the book opened up.

Books Alone Rarely Make Enough Money

Books, in and of themselves, rarely make enough for an author to claim financial success. The back-end opportunities are where the real money is.

Yet, most authors don’t know how to find these opportunities.

Some of the revenue streams are speaking engagements, consulting gigs and coaching clients.

Depending on who your sweet spot readership is, one avenue that might reap huge benefits, and create great financial rewards, is LinkedIn.

What is LinkedIn?

LinkedIn is a social networking website geared towards professionals such as corporations, management, executives and nonprofits.

If any of these are in your wheelhouse of clients, you would be wise to learn how to optimize all that LinkedIn offers.

LinkedIn offers instant access to a network of people in specific fields and industries. With great search functions, you can search for new opportunities in a very targeted way.

One of the best features of LinkedIn is the ability to generate sales leads. However, there are specific ways to optimize your efforts.

Here's What LinkedIn is About

According to the information listed on their site, “LinkedIn is the world's largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world's professionals to make them more productive and successful. We can help you:

  1. Establish your professional profile and control one of the top search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and get industry insights.
  5. Find other professionals in the same industry using groups.
  6. Share your thoughts and insights through LinkedIn’s long-form publishing platform.
  7. Tap into the knowledge of your network.
  8. Discover new career opportunities by searching for jobs.

As an author, consultant, coach or speaker, there is ample opportunity when you tap into the incredible community on LinkedIn.

Each Contact Worth $58.20

In a recent conversation with my friend and colleague, Janis Pettit, it turns out every contact we have on LinkedIn is worth an average of $58.20 each. Can you imagine?

Compare that to the typical email subscriber, who is worth an average of $1 to 5 each for most people. The difference is in the quality of connections you make on LinkedIn if your clients are other businesses.

Janis started gathering case studies on the amazing results she was getting generating leads for her clients using LinkedIn, and she wants to show you how you can do the same.

According to Janis, authors are sitting on a gold mine with LinkedIn. If you, as an author, speak to corporate audiences, imagine the wealth of opportunity LinkedIn offers… when you know how to tap into it.

Not sure?

On Thursday August 17th Janis is doing a full out training with her partner Jeff Smith,
one of the top LinkedIn Experts.

How to Get 3 or More Lucrative Clients a Month using LinkedIn

Go here to discover everything they’re covering during this webinar  http://www.powerupforprofits.com/janis

For any expert, consultant, coach or business owner, this is going to blow you away. This is a TRAINING EVENT. You will leave with a LinkedIn lead generation system you can use right away.

They’ll even show you a case study of someone that generated $70,000 in a few weeks! While that may not be typical, would even a portion of that help you out?

Check out the training. There’s no charge to join in. http://www.powerupforprofits.com/janis

 

 

 

Inspiration or Discipline…What Makes for a Successful Author?

For as long as I’ve been a published author, I’ve heard some writers say they write when they are inspired, while others have a routine for writing.

So, which is more effective? I suppose it depends on the person, but as a published author many times over, if I had to wait to be inspired, I would likely still be working on my first book.

These Experts Are Disciplined

I have lots of friends, colleagues and clients who have written and published at least one book. Many have several books published. Most will tell you their formula for success is discipline first followed by inspiration.

I often hear aspiring authors say, “I write when I’m inspired.” Many of these same men and women stare at a blank computer screen day after day and have yet to publish anything.

On the flip side, I hear from authors who have several books to their credit say, “When I discipline myself to sit down and write, the inspiration follows.”

Truth vs. Reality

Before I was ever published, I romanced the idea of what it meant to be an author. The fantasy and reality are often worlds apart.

With several books to my name, dozens of information products, thousands of blog posts and articles written and lots of content on social media, this equates to millions of words.  A great majority of my writing was done through a routine of writing.

Granted, some of my writing is sparked by a conversation on Facebook or Twitter that inspires me to write. But more times than not, the flow of my words came from scheduling time to write.

My Own Journey with My Memoir

Currently, I’m in a rewrite of my first ever memoir. What I’ve discovered is a memoir requires a different type of writing skill than a business, spiritual or self-help book.

To assure my memoir is the best it can be, I hired a coach/editor who is helping me to pull out more color for a character in my book, a scene or a memory. Without her help, I would be struggling with the process. Working with someone as skilled as her is part of my discipline.

For well over a decade I thought of writing my memoir. Several months ago, I finally got serious about it. I was at a mastermind retreat when the thought, “You have thought about this long enough. It’s time to do it,” struck me.

Right there and then I made the commitment to get at least 60,000 words written in 60 days. To assure I would stay accountable, I posted my goal in a private Facebook group I host.

Each day, I wrote…without fail. No matter how “inspired” I felt, I wrote.  To stay accountable, I posted updates of my progress in the Facebook Group.

Thrilled when I achieved my goal, the first draft went to my editor. Little did I realize how much more work would be involved in the rewrite. Yet, because of this, I’m finding the manuscript is taking form in a way I never imagined.

My Reality

Am I always inspired to work on the manuscript? No, I’m not. Am I disciplined? Yes, I am.

Ironically, every time I stick to my disciplined schedule, I become inspired to share my story through a memoir.

For me, it’s discipline first, followed by inspiration. This is how I’ve written millions of words over the years.

As I’ve worked on the rewrite, I’ve also worked on the marketing foundation. This is another area many authors miss the boat. They are under the misguided assumption all they need to do is write.

Wrong, wrong, wrong. And if I didn’t make myself clear… wrong!

You must market. Whether you’re the one doing the marketing, or you outsource this aspect of your book success, marketing is a must do.

And marketing is more than listing your book on Amazon.

Lest you think I’m not inspired to write, I am. My inspiration comes from knowing my words can, and do, make a difference to my readers. My inspiration comes from knowing I am fulfilling my dream of being a successful, published author. My inspiration comes from knowing, by disciplining myself to write, I am living the life I once only dreamed of. My inspiration comes from knowing I am doing what I am here to do… write.

Do you wait for inspiration or do you incorporate discipline into your writing process?

 

 

 

 

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17 Popular Done-for-You Coaching Forms for FREE!

Signed and Sealed

You’ve done it. You’ve just signed a new client. Now what?

Now you need to make sure everything is incredibly clear to the client. The best way to do this is with various forms you create templates for.

Maybe you’ve been a coach, consultant, speaker or trainer for quite some time, but you know things are slipping through the cracks. You keep promising yourself that “someday” you’ll get all the necessary paperwork in order.

A huge challenge for many entrepreneurs, such as coaches and consultants, is they want to roll their sleeves up and start doing the fun stuff; working with their clients.

But truth be told, if you don’t take care of the “paperwork” you set yourself up for misunderstandings, frustration, and possibly legal action.

I’m not an attorney, nor do I plan to be. But I am an entrepreneur who knows how important the right paperwork is and also, how time consuming it can be to create needed forms from scratch.

Needed Forms

Do you have all the forms you need to run your business and serve your clients at the highest level? If not, read on.

Here are five incredibly important documents you would be wise to have templates for.

  • Welcome letter
  • Intake form
  • Payment schedule
  • Confidentiality agreement
  • Monthly review

Welcome letter

This one’s obvious. As soon as you enroll a client it’s highly recommended to send a welcome letter. Depending on the size of the contract, you may want to send a welcome gift. A gift would still need a welcome letter.

Intake form

A well thought out intake form helps you to more fully understand the needs of the client. What I love about intake forms is the client often gets some great clarity on their goals when they complete the form.

Payment schedule

No matter how much you love what you do, you want to make sure you get paid… on time. A clearly stated payment schedule helps to clarity exactly what the expectations are.

Confidentiality agreement

A confidentiality agreement (also called a nondisclosure agreement or NDA) clarifies how information such as trade secrets, databases, client information, etc. will be treated.

Monthly review

Having a form for a monthly client review enhances the relationship with your clients. It lets them see what they’ve accomplished, where they need to put more effort and how far they’ve come.

Very Time Consuming Unless…

Although the forms are great to have, they do take time (and often lots of it) to create.

What if you could have important document templates at your fingertip? You can and their FREE.

My good buddy and super smart colleague, Nicole Dean, along with her business associate, Melissa Ingold, have put together the most important document templates you need in order to run a successful business.

And YES! You can Get Access to 17 of their Most Popular Done-for-You Coaching Forms for FREE!

Here’s what you get (FREE) 

  • Welcome Letter
  • Payment Arrangements Form
  • Client Invoice
  • Client Call Notes
  • Business Goals Worksheet
  • Code of Ethics
  • How to Hold Me Accountable
  • My Coaching History Form
  • Referral Request
  • Intake Form
  • Ongoing Pre-Call Form
  • Coaching Agreement
  • Monthly Review Form
  • How Coaching Works
  • Confidentiality Agreement
  • How to Prepare for Coaching Session
  • Coaching Success Guidelines

It will take you less than 30 seconds to access these forms. If you tried to create them yourself, it would take hours, even days. By accessing these forms you free up your time to do what you love; coach, consult, speak and train.

What could be better than that?

Click Here to Access

Are you willing to risk big to build your business?

We hire coaches and mentors for a reason; to stretch us, take us where we have yet to go and remind us of the little things that add up to big outcomes.

Personally, I hire experts to push me and encourage me to take risks (and big ones at that). What I fail to understand is when someone hires a coach and either never shows up for their calls, in-person masterminds, VIP Days or whatever is offered as part of the package. This truly boggles my mind.

Then there are the people who do take advantage of what’s being offered, but never take any of the recommendations to heart. What a complete waste of time and money. If you’ve hired someone for their expertise, be willing to put their ideas into action.

Benefits

One of the greatest benefits of having a really strong mentor is the trickle-down effect. What this simply means is: what we learn from someone else, when we apply it and get a result, we are able to teach others.

I’ve been hiring business coaches for years. Although I have a successful business, hiring a mentor gives me the opportunity to bounce ideas around with a trusted advisor.

A few years ago I hired an incredibly successful coach who is all about using the phone, live events and a multi-pronged approach to generating revenues.

On one of our coaching calls, it was recommended to host an open Q&A call on a Saturday. I got my marching orders and did exactly what my mentor recommended.

Results minimal and frustrating, but…

Not sure if I would get a result with people showing up, I sent a message out to my list to let them know all they needed to do was hop on the phone. No replay, no opt in, just show up.

Admittedly, I was a bit frustrated with less than 10 people showing up for the call. Yet, I gave those few people my all.

It was a pure Q&A call with one offer at the end; an in person mastermind event limited to 10 people.

One woman on the call jumped at the chance to join in on the mastermind. Not only did she pay for the mastermind, she went on to sign over $37,000 in coaching services with me.  All from one small group call.

Here's the deal… had I decided to ignore my coach’s suggestion, I would not have signed the client.

By being willing to be willing, and knowing this was why I hired this powerhouse coach in the first place (to get me out of my head, into action and stretch myself) I have had some incredible results in areas that I had not been focusing on.

Sometimes we don't see the immediate results on things we do, but when we do the footwork, something gives.

Yet, how often do people talk themselves out of doing something without giving it 100%? And how much money and opportunity are they leaving on the table as a result?

Diversify strategies

Bottom-line is this; we have to be willing to take risks, have a multi-pronged approach to how we market our products and services and more than one way to generate revenue.

To have one, and only one way to bring in business is a huge mistake. To not risk keeps us safe… and broke.

The best thing to do is have short-term and long-term goals. With the short-term goals, make a commitment and stick with it.

Are you willing to do things differently? Are you willing to step out of your comfort zone? Are you willing to risk big to realize big rewards?

If you said no, maybe you are not cut out to be an entrepreneur. If you said yes, way to go. That’s what it takes to win big.

Join me for the next Power Up Think Tank. Click here for details.

 

Money is evil… and other lies that hold entrepreneurs back

I came across a blog post that began with, “There's a phenomenon happening in the online business world that is doing a huge disservice to creative entrepreneurs who want success on their own terms. I call it the rise of the ‘6 figure' business coaches, and it is the reason why so many women entrepreneurs are feeling self-doubt and frustration. Yes. I'm talking about the Fearless Girl Bosses who want you to Stop Playing Small, Be More Visible, Crush Your Competition, Overcome Your Money Blocks, Charge Your Worth and Hit 6 Figures. 

“I think I covered all the buzz words there, right? Aren't those the words we see over and over again, across multiple business Facebook groups, webinars, opt-ins, blog posts and coaching sales pages? Aren't we told that these are the keys to becoming successful? And yet… Something just doesn't feel quite right about it all. And I know I'm not the only one who feels this way.”

When I first read thread comments on the blog post entitled, “Why those ‘6 figure' business coaches are failing you” I was more amused than anything.

As a result of not only the article, but also the dozens upon dozens of comments, I wrote this post. I'm very clear that not everyone will agree with my train of thought. I'm equally clear there will be those who find my perspective refreshing. Regardless of your position, I welcome your feedback in the comments box at the end of this post.

Who are these coaches?

I happen to be one of those who encourage people to quit playing small and to become more visible. It’s not about “crushing the competition” but it is about doing what you’re here to do in a way that allows as many people as possible to benefit from what you have to offer.

I also position my message with, “I built a six figure business and so can you.”  That is… if your willing to do a few key things like: do the work, gain visibility, and quit playing small.

As a matter of fact, I have a Think Tank I’m currently promoting which focus on building a six figure business. Not just any six figure business, but a purpose driven business.

FACT: The more visible you are the more people see your messaging. The more people that see your message, the more impact you can have with your products and services. If you hide out, play small and are not visible, you are not going to reach the very people you claim to want to help.

I frequently see this with coaches who are also authors. They write a book because they have an important message. Their deep desire is to use the book to grow their practice. This is a logical conclusion on their part.

What isn’t logical is that many hold the belief that once the book is published they need not do much at all to promote the book. They hold the erroneous belief that they (and their book) will be discovered. They wait for sales. They wait to be asked to do media interviews. They wait for meeting planners to contact them about speaking engagements. They wait, and they wait and they wait.

You have to be visible

To not put effort into gaining lots of visibility for their book simply means they likely won’t sell any books. Not selling books means they likely go into debt from all that goes into getting a book done.

Does this have a thread of truth in it for you?

If you are an entrepreneur, who happens to also be a nonfiction author in the genres of self-help, spiritual or business, didn’t you write you book to impact others? If you said yes, why would you not do everything possible to spread the word about your book resulting in visibility for your services? Doing everything possible requires you quit playing small. It requires you become visible. It requires more than visualizing what you want by rolling up your sleeves to do the work.

After reading comment after comment about the evils of entrepreneurs who coach, who “push” the promise of building a six figure business, I went from amusement to shock.

The author of the post pointed out how unscrupulous the coaches who promise to teach you how to make money, especially on how to build a six figure (and beyond) business actually are.

Are you playing small?

“They treat you as ‘low hanging fruit' by preying on your desperation and the “lack” mentality that you have because you're not making enough money. They tell you that the reason you're not making money is because you are playing small / have an upper limit problem / aren't charging your worth / need to fix your mindset. And that they have the magic pill to help you fix all of that.”

FACT: There is no “magic pill.” Building a successful business takes time, effort, commitment and energy. It doesn’t happen by wishing for it. You absolutely have to work at it.

Contracts clarify roles and responsibilities

Here was one women’s take on contracts.

“The people I've seen being taken advantage of because they don't know how a business should work is heartbreaking. It's criminal, getting locked into 12 month non-cancelable contracts. How can you force someone to work with you who doesn't want to?”

FACT: Contracts are a part of virtually any business. Ideally, contracts should outline responsibilities on both sides including how long the working relationship is for, payment schedule, deliverables, etc. To not have a written agreement lends itself to unnecessary misunderstandings.

Contracts give people time to think about the decision they are making. When I send a client a contract, they have to initial each page. If they initial the pages without reading the entire document this makes no sense. I want them to read the document carefully in order that they know what they are agreeing to.

I want them to be fully aware of what they are agreeing to and what the terms of our working relationship will be.

Bottom line is this: if you don’t want to get locked into a contract, don’t sign it. Pure and simple. And once you do sign the contract, integrity means you will do all you can to stay current on your payments. It’s amazing how many so called “integrity based entrepreneurs” will sign agreements and then not take the agreement seriously.

In not only about money, but….Business IS about making money

Then there was this comment:  “They're failing you by convincing you that it's more important to make money fast than it is to become excellent at what you do.”

FACT: Money and excellence are not mutually exclusive. As a matter of fact, the more you focus on excellence, it’s likely the easier it is to attract clients. The easier it is to attract clients the more money you can make.

Granted, there are some coaches who do prey on the fear of floundering “wanna be” entrepreneurs, but there are countless others who are the real deal, guiding their clients to profitable businesses.

Here are a few things I know to be true:

1. Building a successful business takes work. It's not for the faint of heart nor for those who are lazy.
2. There will be times we are uncomfortable. Staying in our comfort zone does not allow for growth.
3. There are ethical and unethical individuals in virtually any industry. One of the worst for those who promise results with no work is the diet industry. “Take this magic pill and you can keep eating the way you have been, do no exercise and you will watch the pounds melt off.” Naught.
4. “Make millions with the press of a button,” is a lie and there is no such thing. Sure, there are people who launch a product or program and make a boatload of money, but when you pull back the curtain you see that there was a ton of work that went into the “button pushing that generated the money.”
5. No one is holding a gun to anyone's head to get them to sign a contract for coaching. If you do in fact sign up because a coach has pushed your buttons you need to “put on the big girl (or boy) pants” and accept responsibility for the choice you made.

Again, I completely agree there are those that will “shame” others into making a decision, but this is not how most coaches operate. Most have a due-diligence processes in place.

There are those who want you to succeed

For those of us who sincerely want to help our clients succeed, we don’t want to sign people who are not committed to doing the work. We want to work with those who are serious about the working relationship. But we can’t do the work for our clients. They absolutely must take responsibility for their actions, or lack thereof.

I had to learn the hard way that not everyone who says they are willing to do the work is being honest about how hard they will work. As a result, how I enroll clients has changed dramatically.

Before one can join my higher end programs I require they fill out an assessment to determine if they are a great fit.

In the past, this was not a part of the enrollment process. As a result, I ran into problems with people who said they were willing to do the work but in reality, their definition and mine of “doing the work” was often very different. They wanted to cut corners. They wanted to quit when they realized there was work involved.

Is a Think Tank right for you?

I also have shorter programs that allow for someone to spend a few days with me for a fraction of what they would invest for long term, one-on-one programs. These programs are done over a period of a few days. We meet in person with less than a dozen people gathering together. My most current program is called, $100,000 Profit Blueprint Think Tank.

For two days, I pull back the curtain and teach the best of the best strategies on how to grow a six figure business. I don’t teach pie in the sky strategies, but rather, what it takes to get from where they are at to where they want to be. I don’t trick them, coerce or shame them into joining me for two days.

Actually, it’s just the opposite. The information page is very detailed and allows potential participants know what to expect and what not to expect.

The premise of the two days together is to teach as much as possible on how to work smarter, more effectively and create a blueprint for their business.

“No problem can be solved from the same level of consciousness that created it.”Albert Einstein.

Bottom-line is this: growing a business takes time, effort, investments and sweaty palms.

Investments or expenses?

Let’s talk about investments. Actually, there are investments and there are foolish expenditures.

Recently, I talked to one seven figure entrepreneur who, early on in his business, had gotten himself $20,000 in debt $5 and $10 at a time. He was constantly buying programs that promised to be the solution for his problems, but he failed to implement the information. He would buy something and rather using the information he had just purchased; he would press the “buy button” one more time.

Things turned around for him when he invested in a mentor who helped him to see where he needed to make changes with one being to quit pressing the “buy button” before determining if he was willing to implement the information he was about to purchase.

Are you addicted to spending?

A very real issue in all of this is the addiction many people have to buying the next “pie in the sky” promise. As much as you need to make investments you also need to have discipline and restraint when you get that “got to have this thing that is going to fix everything” feeling.

Whether the thing is another program, coaching services, a mastermind experience, or a widget, step back long enough to reason your decision through.

FACT: Many people are addicted to buying. Whether it be that next program or the services of a coach, addiction to buying the promise is real. It's called CBO.

According to some experts, “compulsive buying disorder (CBD), is characterized by an obsession with shopping and buying behavior that causes adverse consequences. According to Kellett and Bolton (2009, p. 83), compulsive buying “is experienced as an irresistible–uncontrollable urge, resulting in excessive, expensive and time-consuming buying activity typically prompted by negative affectivity” and results in “gross social, personal and/or financial difficulties”.

“Most people with CBD meet the criteria for an axis II disorder. Compulsive shopping may be considered an impulse control disorder, an obsessive-compulsive disorder, a bipolar disorder, or even a clinical addiction, depending on the clinical source.”

There is no easy road to riches

So the problem goes beyond the unethical coaches who prey on desperation. The fact is, without a level of desperation on the side of those who buy into the “easy ways to riches” promise, the “now you see them, now you don't” coaches would not be able to pull the wool over their victim’s eyes.

Building a business is work. It takes time. You can’t cut corners. You can’t be lazy.

Regarding the responses to the original blog post that started my response to her post; maybe it’s the community the author attracts. Maybe it’s that far too many budding entrepreneurs jumped into a working relationship with a business coach based on emotion rather than logic. Maybe it’s that once someone is told what needs to be done, they freak out and are not willing to do the work, but the reality is, building a business is NOT for the faint of heart.

Does everyone need to build a six figure business? No! Absolutely not. But let’s look at the facts.

FACT: A business will NOT succeed without revenues. Period. No matter how heart-centered one is, you have to generate revenues, you have to know your numbers and you have to generate a profit if you want to stay in business.

Heart-centered meets profit-focused

I consider myself to be very heart-centered in my business. I also know, my heart-centered vision isn’t enough. On top of my vision, I absolutely must generate revenues.

Regardless of what type of business you’re in you need to make money and you need to make a profit. To become profitable, you absolutely must focus on your numbers.

Granted, it’s not just about making money, but face it, if you are not profitable, you won’t be in business for long.

In order to make money you need to:

  • Generate leads
  • Close business

Contrary to what many of the people who are in this woman’s community seem to ignore, there are some tried and true ways to generate leads and close business.

One of the best ways to close business is to have sales conversations. You can do this face to face or you can get on the phone with potential clients. It’s amazing how often we can be told this and yet, this is the very thing so many struggling entrepreneurs avoid.

The 800 pound guerilla

Take the phone. Many struggling entrepreneurs treat the phone like an 800-pound guerilla.

One group I was involved with had nearly 200 budding entrepreneurs in it. Most are self-described heart-centered newbie business owners. All claimed they wanted to build six figure businesses.

One of the strategies they were given, and highly encouraged to implement, was to make 15 minutes of sales calls each day for 30 days. They were told that by doing so, they would begin generating revenues.

Almost every single person got excited about this strategy. When all was said and done, only a handful actually followed through for the full 30 days. Most gave up after a couple of days.

The few that took the strategy to heart are all meeting their projections. The others… well, let’s just say many of the others continued to struggle.

A great many of those struggling blamed everything outside of themselves for not achieving their goals. They blamed competition, the economy, the coach and some even blamed Mercury in Retrograde.

There were those who said, “It’s not about the money. I’m heart centered. I want to be inspired to make those calls.”

Give me a break. Isn’t paying your bills, creating a good life for your family and not struggling inspiration enough?

The fact is, money is a necessity to stay in business. To make money you have to treat your business like a business.

Money doesn't minimize purpose

Making money need not minimize the fact we want to make the world a better place. Look at the likes of Oprah, Ellen, Marianne Williamson and Louise Hay. They are all definitely making the world a better place, but I can assure you, they are also about making money and being profitable.

When a business is profitable, we are able to do things we otherwise couldn’t. Hiring a team is a great example of what money can allow us to do.

When we hire team members, whether they be vendors, employees or contractors, paying them is a really noble thing to do. And to pay them, we need to make money.

If you’re not talking money, you likely don’t know your numbers. Not knowing your numbers is a dangerous place to be. Truth be told, when you don’t focus on your numbers your so-called business is a hobby, not a business.

As mentioned several times, money doesn't have to be the only focus, nor should it be. Creating value for your clients is absolutely necessary, as is quality of products and services, but to not put money at the forefront could be one reason so many entrepreneurs flounder.

Are your expectations realistic?

But I digress on the issue of paying coaches really good money to guide us. The reality is, hiring the “right” kind of coach or mentor can cut years off one's learning curve.

However, before hiring someone, determine if your expectations are realistic. If you think you are going to go from making minimal revenues to building a six figure business with no work or effort, you are sadly mistaken. Part of getting from where you’re at to where you want to be requires a plan, strategies, and often, a blueprint.

To not have a clear vision (blueprint) of how we plan to get from where we are, to where we want to be, seems to put one in an uphill climb in their business.

What about strategic plans? What about marketing plans? What about client acquisition plans?

Believe me, building a business is hard enough without stacking the deck against ourselves by not having clear cut plans.

Having been in business for over 21 years, I know the times I struggled (yes, in 21 years there have been struggles) was when I didn't have plans, blueprints and strategies in place.

What are your projections?

Financial projections need to be included in your plans. Running a business is not always easy and not having the money conversation makes it even more of a challenge than it need be.

To the heart-centered entrepreneurs who are committed to building a successful business, but are struggling, isn’t it time to treat your business like a business?

Would things be easier if you didn’t have to wonder how you are going to make ends meet from month to month?

Wouldn’t you love to be able to contribute to charities, people and projects you believe in when you want?

If so, you need to have the money conversation and you need to quit judging those who are succeeding as if they are forcing you to do things their way.

It’s time to grow up and take responsibility for your choices.  Before hitting that next “buy now” button, determine why you are doing so. Are you doing so because you are looking for the “easy” way to riches or are you doing so because you’ve done your homework and you know this person can help you get to the next level and beyond in a logical, ethical, real, and authentic way?

If you're someone who is tired of playing small, is ready to go full out to create a purpose-driven business AND understands the importance of high visibility my Power Up Think Tank, may very well be a great fit for you. Seating is very, very limited.

During this deep-dive two-day experience you will…

  • Learn how to clearly articulate your expertise
  • Understand exactly how to identify your sweet-spot client base
  • Learn how to generate leads that convert into sales
  • Have sales conversations that are not “salesy”
  • Learn to enjoy the sales conversation
  • Increase revenues and profit margins
  • Be willing to bust out of old thinking and be seen for who you really are

To find out when the next Think Tank is happening go to http://powerupthinktank.com/

 

Are you spending or investing in your business?

It never ceases to amaze me how many newbie entrepreneurs will invest a boatload of money in a coach or consultant in order to get on the fast track of building their business. Yet, when the coach/consultant advises them on a software program, support team member or system that will save them time and help them achieve their results faster, they nickle and dime themselves saying, “I can't afford it!”

If you're failing to bring on the right support team, you're trying to learn something technical when you are not a technical type person or you're spending untold amounts of time trying to handle all the details of running your business while serving your clients, packaging your knowledge or simply enjoying the process suffers, this video is for you.

What are your thoughts? Post in the comments section.

Ready to skyrocket what you're doing? Join me for Power Up Think Tank! www.powerupthinktank.com

Back to basics… why business goals matter

When I began my speaking career over 20 years ago, one of the first topics I spoke on was goal setting. I was extremely passionate about the subject matter.

Learning how to effectively set goals took me from a place of barely having a roof over my head, no solid direction and a life filled with frustration to one of gratitude, abundance and purpose.

In the past I merely showed up and “hoped” for things to work out. Life dramatically changed when I decided not to simply drift from day to day, but rather have a clear vision of what I wanted my life to represent.

This didn’t happen by chance. I believe it happened by Divine Intervention. On a particularly frustrating day in 1975, I happened upon a garage sale. I was drawn to a pile of books with a big sign reading, “Great prices” strategically placed in front of the books.

magicMy eyes fell upon one that I just “knew” I had to have. The Magic of Believing by Claude Bristol seemed to be waiting for me. Reaching into my pocket, I pulled out what little change I had.

“This is a powerful book,” the woman smiled as I almost reluctantly handed her a few pennies, a nickel and a dime. “It will transform your life.”

Part of me was so afraid to give up what I felt was all the money I had. Another part of me knew my life WAS about to change.

The Magic of Believing was the first of many books I would consume over the next 40 years on the topic of visualization, intention and manifestation.

Fast forward to 2015. What was once a foreign concept to me is now part of my every day activity. Not only do I visualize what I want and set the intention of what I desire, I also write down my goals.

It’s amazing how powerful the simple act of writing down what we desire can do. Along with writing our goals down, it’s essential to take daily action. Left to our own devices, we may say we desire something and yet, we are likely to get caught up and sidetracked.

A way to avoid this is have some type of accountability measures in place. It could be an accountability partner, a mentor, coach or mastermind group. When we have others we are accountable to it’s not as easy to hide out and let our dreams fall by the wayside.

Case in point; a few months ago I set the intention to participate in a marathon. One of the first things I did was pay the entry fee to take part in the Eugene Marathon. The process of sending in the entry fee money got me one step closer to what I wanted. I now had “skin in the game.”

Making this kind of commitment assured I would likely take the next step; educating myself as much as possible.

I bought several books about marathons, specifically power-walking. Again, this action got me closer to my end result. The next step was to read the books.

Although the content was exactly what I needed, I knew if I was to have the greatest chance of a positive outcome I would be wise to hire a coach.

I hired a woman who is close to my age, has participated in dozens of marathons and even participated in a triathlon. She also owns a fitness facility. Perfect!

I wanted someone who knew exactly what I would be going through as a “mature” woman to get from being a novice to someone who had a great chance of crossing the finish line on the big day. Being 60 years old to begin training for my first ever full marathon required a special kind of coach.

It is extremely important for me not to compare myself as a novice to those who have been involved in marathons for years. To make this kind of comparison would surely set me up for frustration and the possibility of thinking something must be wrong with me to not be able to perform like someone with years, even decades of experience. This kind of comparison is what makes people quit before they’ve given themselves a fair chance for success.

14_week_trainingMy coach immediately gave me a training schedule. What started as minimal distance has turned into very intense training days. Starting at 2 – 3 miles per day has built into 5 – 6 miles on low days and as much as 18 – 20 miles on the longer days.

Each day I put a check mark next to what I’ve accomplished. This allows me to track my progress.

It didn’t take long to learn when my peak time for training is; early morning.

I know if I don’t set the training as a priority in the early morning I will do it later, but I also know my energy is not its best in the late afternoon. Thus, I struggle to get through what could have otherwise been much easier. By knowing what works best and what sets me up for failure, it’s up to me to make the right choice for the best outcome.

It’s simply a matter of finding what works, putting a plan in place, having a strategy and increasing the complexity of what I am doing in order to have the greatest outcome possible.

I would be foolish to do otherwise. Yet, I see this happen in business all the time. Rather than developing a plan that allows for steady growth, with increasingly complex yet manageable strategies, many entrepreneurs start with a bang, have a sporadic approach to what they are doing and then wonder why things are not working out. It is not uncommon for someone new to any area of business to look at a seasoned expert and wonder why they aren’t getting the kind of result the more experienced person is getting.

Take speaking. When I started out as a speaker I was nowhere near as good as I am today. Nor did I have the kind of opportunity I have today.

After over 20 years of platform experience I have thousands of hours of practice, I’ve experienced some of the most unthinkable things that are bound to happen to any speaker, I have a level of confidence that comes only with time invested, and rather than worry about what the audience thinks, I know I am a vessel for a message to be delivered.

I can’t tell you the number of times I’ve had someone say, “You’re so lucky Kathleen. You were obviously born with the gift of speaking.”

Nothing could be further from the truth. The “gift” is something I’ve invested time, money and effort into developing.

With the marathon, when I cross the finish line on May 10th it won’t be luck that did it. It will be the hundreds of hours of training, the dozens of books I read, the coach I invested in, the supplements I have been taking, the shoes, clothing and equipment I use.

It has been said, “Luck is when opportunity and preparedness meet.” Are you prepared for your lucky breaks?

Is being paid as a speaker one of your goals? Have you been wanting to shine on the platform and make great money in the process? Not sure where to start?

Join in on Speak, Sell, Profit – Make Six Figures A Year through Speaking. www.speaksellprofit.com

With over two decades of experience getting paid to speak, hosting my own events, and making great money from speaking, I can show you how to do the same. www.speaksellprofit.com

 

 

 

 

 

You risk being viewed as a commodity if you do this…

I just finished reading a book filled with good information, but nothing significant stood out in the content.

Actually, much of what I read I’ve read in countless other books.

Truth be told, just about any Law of Attraction, inspirational and/or motivational writer could have put their name to it and it would be good.

And therein lies the problem. It’s good, but not great. What would have made it great is for the author to have added in his unique personality. He could have told stories that are uniquely his. Stories that support points he made throughout the book.

Otherwise the book is a big, “So what? Who really cares?”

The challenge today is there are so many people who do the same thing and if you don’t do something to stand out from the crowd you get lost in the shuffle.

Regardless of whether you’re an author, speaker, coach or consultant there’s a strong possibility you are blending in and are considered one among many.

Don’t let this happen.

There are pros and cons to standing out. As there are pros and cons to blending in. Personally, I would rather have my personality and quirkiness stand out as opposed to simply blending in.

The challenge with blending in is that you become a commodity rather than someone people are willing to jump through hoops to work with. And yet, when you blend in, you have less of a risk of being criticized and judged.

The challenge with standing out is that you will be judged and you will be criticized, but you also create raving fans. Raving fans are loyal, go the distance with you and highly respect what you do.

Whatever you do, put your own unique signature on it. Avoid doing what this easily forgettable author did; make his work so vanilla that few people (if any) will know what he stands for.

What is it that makes you different than everyone else doing what you do? Post comments in the box provided.

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Being nice is keeping you broke

How often do you have someone who sends you an email with, “I have a couple of quick questions.”

As you read their questions you quickly realize it will require a fair amount of time to respond to all of them.

Wanting to be polite, the temptation is for you to respond. It’s not that you shouldn’t respond, but you need to know where to draw the line.

One or two questions is fine, but beyond that, you are giving away your services.

If you’re serious about building your business and having people value your time, you have to be able to say no to many of the inquiries that come your way.

This morning a client of mine asked me what she should do with an email someone sent with over ten questions they wanted her to respond to. I suggested she let this person know what her consulting fees are and offer to set up an appointment.

The more of an expert you are viewed as the more likely you will receive these types of emails.

Years ago I received an email from a gentleman with one simple question. I was happy to respond to his question as it took less than a minute to do so.

Then came another question. I responded to that. By the third question I wrote, “We are now moving into consulting. I would be happy to set up an appointment for you.”

He wrote a scathing message that went something like this, “I can’t believe you won’t take time to respond to my questions. You said you help people, but you’re not much help to me. You’re full of crap and you say one thing and do another.”

I had to laugh at this. For him to assume that I would continue to answer his stream of questions with no compensation is not at all realistic.

He obviously had no intention of ever paying me for my services. Based on his angry response I took him off my list. I didn’t need his anger, energy or unwillingness to respect my time.

Have you ever received these type of emails or phone calls? How have you responded? Did you give free consulting so as not to appear unfriendly?

Fact is, you will upset some people when you tell them no. Fact also is, if you want to grow your business you must set boundaries. Sure, it’s okay to answer one or two questions, but then you also have to be willing to say no.

If this happens to you, here’s a very simple response you can send:

Thank you for your inquiry. You have outstanding questions. These are the types of questions I work on with my private clients. I would be happy to set up a consulting call with you.

My fee is $____ for this. Here are my available times for a session.

Here’s what will likely happen. The person will never respond to you. They will respond with a message saying they were not trying to get free consulting, but then you will not hear back. They will set an appointment.

A couple weeks ago I got a message from someone wanting to know about marketing his book. The way his message was worded indicated he wanted free consulting.

I told him that I charged for this kind of service. He responded by saying he wasn’t asking for free consulting.

We set a time to talk and one of the first things he said was, “I don’t have much money and would like you to work with me for a percentage of what I will sell.”

Folks, in most cases, this IS free consulting. For someone to have not made any money up to this point and want you to give your time, efforts and energy to their project with no financial investment on their part is not realistic.

When you get these types of requests you have to set boundaries. You have to be willing to say no. You have to state your fees.

The reason many emerging entrepreneurs fear doing this is they don’t want to appear not being nice.

Let me ask you this, “Would you rather be nice or broke?”

I’m not saying to be mean to people, but as with the man who got upset when I said we were moving into consulting, he certainly didn’t think I was nice. Personally, I don’t care.

What I care about is helping my clients get results. When they do, I go from them liking me to them loving what I was able to help them accomplish.

What has your experience with this kind of situation been? How have you responded? Comments welcome.

 

 

 

 

My 12 Best Marketing Strategies Are Yours for the Taking

Over the last couple of weeks I have coached over 25 people on how to grow their businesses. To say I have been nonstop on the phone is an understatement. To say I've had a blast is yet another understatement.

It's been delightful learning more about a cross section of businesses, areas of interest, goals, challenges and dreams.

Each session I conducted was specific to one person's needs. I made recommendations based on what I saw as the most urgent need for the person I was coaching.

Although there were many differences in the challenges each and every person faces, there was one common denominator; reaching more of one's market.

The solution resides in how you market. What amazed me though is how many people have an incredibly high fear around marketing and how difficult they make the process.

Yesterday, as I was wrapping up my day, I thought deeply about what could be done to raise the awareness of how simple marketing actually is. And why you DON'T need to make it something it's not.

In a flash I decided to offer a one hour FREE teleseminar where I am going to pull back the curtain on my top 12 marketing strategies.

Something I've learned in the 18 plus years I've owned my business is that great ideas do come in a flash. What I do with them determines how successful they will be.

Well, I got the idea to share my 12 best marketing ideas with my tribe and in return I implore you to take a very important step and register right now for Monday's teleseminar. Even if you can't make it, I will be recording it, but to get the replay you must register. http://www.kathleengagetrains.com/12-marketing