How to Know What to Charge for Your Services

Charging what you’re worth is often an issue for entrepreneurs. Not wanting to charge too little, or too much, can lead to the inability to trust your pricing structure.

There are several factors to consider in pricing.

  • Labor costs
  • Hard costs including overhead
  • Profit margin

Before you set your pricing, you must know who your market is. No matter how wonderful your product or service, if you're offering it to the wrong market, you won't be able to convince people of the value.

Price your services too high and you risk losing customers who don’t see the value of what you offer.

Ask too little and you risk having potential clients think you are cheap or inexperienced.

Common Mistake

A common mistake of inexperienced entrepreneurs is way undercharging. They mistakenly think all decisions are based on cost rather than ROI.

There are plenty of people who will pay top dollar if they do get a great ROI.

A huge part of helping clients get a great ROI is a market match. Whomever you are targeting they have  to find value in what you offer.

For example, you may have a great coaching program on how to expand your revenue stream, but if you are offering it to people who work at fast food restaurants who have no interest, or desire, in building a business, you could give the program away and they would not see value.

On the flip side, when you are dealing with high end clients who have more money than time, trying to sell low priced info products to them in order that they can learn how to do a “thing” you are missing the mark. They will pay to have the “thing” done.

You absolutely must know who you are marketing to.

You risk resenting your clients if you undercharge. You risk feeling like you are taking advantage of clients if you overcharge.

Not sure what to charge? Get the FREE report –  Charging What You’re Worth http://www.powerupforprofits.com/worth

6 Ways to Gain Visibility

Being seen is one of the greatest challenges for today's entrepreneur. There's so much activity on line, how do you stand out?

Many people don't. They get lost in the shuffle.

Here are some questions to consider…

  • Are you struggling to be seen by potential clients?
  • Do you feel like there's so much “noise” in the marketplace, you get lost in the shuffle?
  • Looking to stand out in a big way?

If you said YES! it's time to be really clear about how you are spending your time online. If you're playing around on Facebook and Twitter without a clear plan, you likely waste a lot of time in your day that could be used to build your visibility and business.

It's not that playing around on social media is wrong, but if you are sacrificing the success of your business due to this, then there's a problem.

6 Ways to Gain Visibility

A few of the most common ways to gain visibility are:

  • Blogging
  • Live-streams
  • Facebook live
  • Tweeting with a strong opinion
  • Article marketing
  • Podcast and radio interviews
Although all of these are great, it's extremely important to have a strategic approach to what you are doing. Rather than haphazardly take action, be clear on the ROI – return on investment – of your efforts.

There is a Solution

Not sure how to do this? On Wednesday, January 10th, I'm hosting a one day event in Portland, Oregon called Rock Star Visibility. During this up close and personal event.
I'm going to share my best insights on how to become very well known in your market.

http://www.powerupforprofits.com/BeSeen

Here's why attending will benefit you. In the coming year, my focus is going to be gaining tons of visibility for my memoir. I've been working on the visibility plan for several months.

Anyone who attends will benefit from getting a “pull back the curtain” look at my plan.

I can assure you, the things you will learn are not entry level at all. This event is for those who are serious about visibility.

http://www.powerupforprofits.com/BeSeen

Ready to make 2018 your most visible year ever? Then you're ready for Rock Star Visibility.

Short-term vs Long-Term of Collaborative Relationships

When you think of collaborative partnerships, do you think in the short-term or long-term? Do you concern yourself only with what you can get out of the first level of your partnership or do you recognize the ongoing opportunities from collaboration?

Having been in business for nearly 24 years, I’ve seen those who understand the long-term of business and those who think only in the short-term.

The Thought Process

Short-term thinkers focus on the quick dollar without much thought to what comes next. They grab what they can without a view of the future.

Long-term thinkers realize every action is one that can create win/win, ongoing opportunities. Long-term thinkers are willing to give a little (even a lot) extra in the short term to build an ongoing relationship with collaborative partners, clients, vendors and affiliates.

Collaborative relationships between companies, can be the lifeblood of businesses today. Collaborative relationships allow you to increase the creative ideas, minimize financial risk and increase market reach.

Yet, some entrepreneurs completely lose sight of this ever-increasing trend in business. Rather than looking at how they can create a win/win partnership, they think only in terms of how to benefit in the short term.

Missed Opportunity

Some entrepreneurs are so short sighted they lose sight of future opportunities. Rather than viewing the partnership as something that can grow over time, they have a “get in and get out” mentality.

Short-term thinkers look at only the immediate gains while long-term thinkers understand there is likely to be more opportunity in the future.

Consider these questions specific to collaborative relationships.

  • Do you do all you can to make the relationship a win/win?
  • Do you look for ways to bring benefit to the collaboration?
  • Are you willing to give more than agreed upon?
  • Do you nickel and dime each other?
  • Do you struggle with repeat business?

Create a Win/Win

Develop a focus that creates a win/win, rather than simply what you can get in the short-term.

For example, when working with clients, be willing to add in extra deliverables at no extra charge to create the “wow” factor for your customers.

Recently I began working with a wonderful client. Knowing the client would benefit from a makeover on her LinkedIn profile, I reworked the copy and images without any additional cost to my client.

Her profile went from so/so to one that immediately conveyed her branding in a much more effective way.

I could have easily charged for this, but I wanted to go the extra mile. The client has invested a considerable amount with my company and this was one way to let her know how much I appreciate her.

Long-term plans for visibility

An aspect of the long-term is focusing on gaining visibility. There are a number of ways to do this and it is something you need to focus on. There is both online and offline visibility as well as the short-term and long-term.

When you post on social media, keep in mind that what you post is there for the long-term. Virtually anything is searchable at some point in the future so be aware that what you post today can come back to haunt you in the future.

Not sure how to gain the greatest benefit with your visibility? Join me on January 10, 2018 for Rock Star Visibility, a one day workshop in Portland, Oregon. http://www.powerupforprofits.com/tranform2018

As you attempt to stay competitive and grow your business, are you looking at only the short-term or do you truly look at the long-term? Giving a little today can go a long way in building a stronger tomorrow.

Rock Star Visibility – One Day Event Takes Portland by Storm

One of the most common mistakes I see authors, speakers and consultants make is to not focus on visibility. For some reason, they think all the need to do is have the “thing” such as a book, speech or service, and somehow, someway, people will discover them.

Not so! The fact is, you have to be very proactive in your efforts to gain visibility.

There's an art and science to gaining visibility. The art of visibility is something that most experts refine over time. They learn what does and does not work with their messaging.

They discover what social media platforms are best for their market.

They find out what media outlets are best targeted for their message.

The science of visibility is aligned with the art. It's a process of trial and error, analytics, stats, and feedback.

Because of the number of people who ask me how I've managed to gain so much visibility, I've put together a one day training that addresses the topic of Rock Star Visibility for Today's Entrepreneur.

One very underutilized tool is a media release aka press release.

To show you, real time, how I use media releases, here is the first of several for my upcoming event. Each will have a different slant (hook) and be distributed a minimum of two weeks apart.

Distribution will be in the Pacific Northwest in order to have a targeted approach. It will be sent via email, web pages, forms and other online means to television, radio, newspapers, monthly and weekly publications.

For Immediate Release

Rock Star Visibility for Today’s Entrepreneur One Day Workshop Takes Portland by Storm

Eugene, Oregon – October 30, 2017 – Business marketing strategist, Kathleen Gage, is hosting a one-day workshop that teaches entrepreneurs how to have rock star visibility.

For entrepreneurs ready to live up to your full potential and be seen in a BIG WAY, this workshop is for you.

FACT! The world is in a world of hurt. Now, more than ever, those willing to stand up and be heard are those who WILL change the world.

FACT! Taking time to plan the coming year increases your chances of success.

FACT! Visibility doesn't happen by chance, it happens by design.

FACT! The only way to do what you're here to do… in a big way… is to be SEEN in a big way!

Join Kathleen Gage for a one-day experience where you will learn exactly what you need to do to create power-packed visibility. The kind of visibility that makes you an in-demand speaker, author, consultant and entrepreneur.

http://www.powerupforprofits.com/tranform2018

During this deep-dive experience you will…

  • Learn how to gain massive visibility in your own backyard (perfect for anyone who doesn't want to get on a plane… ever again)
  • Understand how to become an in-demand media darling
  • Learn how to find great opportunities both online and off to solve the visibility puzzle once and forever
  • Discover the most powerful way to get in front of your sweet spot clients
  • Find out the one “true secret” for gaining incredible visibility while filling your client base with ideal clients (this one insight will be worth far more than the price of admission)
  • Have potential clients asking if they can hire you because of your market position and visibility
  • Increase revenues and profit margins due to rock star visibility
  • Be willing to bust out of old thinking and be seen for who you really are

In this power-packed event you will map out the coming 12 months in order to fully optimize your efforts. This is not a rah-rah event (although you will be inspired beyond measure)

This is the real-deal of strategically planning your success by planning your Rock Star Visibility!

Limited Seating. Tickets available at http://www.powerupforprofits.com/tranform2018

Kathleen Gage is a powerhouse woman of a certain age who is known as the “no-nonsense, common sense” speaker, author, marketing consultant, product creation specialist, and owner of Power Up for Profits.

Kathleen works with other women of a certain age who identify as conscious entrepreneurs ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice.

Kathleen Gage’s memoir, Lost Soul, is scheduled for release in 2018. Her memoir is evident that no matter how far one falls, with grit, determination and commitment, anything is possible.

Although Kathleen is recognized as a top leader in her field, this wasn’t always the case. Kathleen made choices in her teens and early twenties that took her from a comfortable middle-class upbringing to a life of homelessness and being unemployable.

Kathleen Gage rose above seemingly insurmountable odds to become an award-winning business owner, bestselling author, Internet sales and marketing trainer, and highly sought-after keynote speaker.

As an early adopter of online marketing, Kathleen is known for cutting through the fluff. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

With more than 25 years of experience in sales, marketing, management, public relations, and promotions, Kathleen has consulted with and trained organizations such as the U.S. Marine Corps, Novus Corporation, and AT&T. She has acted in leadership and advisory capacities for many organizations, including being past president of the National Speakers Association Utah Chapter, past vice-chair and marketing chair for the Central Region Council for the Department of Workforce Services of Utah, and a member of the legislative council for the American Cancer Society of Utah.

Outside of her professional life, Kathleen can be found training for a marathon, walking her dogs, working in her many flower gardens, feeding her horses or playing a fierce game of cards. Kathleen is committed to healthy life in mind, body and spirit.

Contact:
Kathleen Gage
P.O. Box 551
Pleasant Hill, OR 97455
541.746.5551
Kathleen @ kathleengage (dot) com

 

 

 

 

Authors: If you write about prevention, of any type, now’s the time to market

No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted.

If you’re an author who writes about disaster preparedness, natural disasters or any number of trending topics, be sure to invest time in proactive marketing of your book(s).

How Readers Search

One of the first places someone searches out books on topics of interest is Amazon. If you’ve laid the foundation for your Amazon listing, author page and book description, readers are likely to find your book when they search for specific topics.

As of late, some of the top trending topics specific to current events are gun safety, hurricanes, floods, fires, and earthquakes.

Media outreach

If you’ve written a book on any one of these topics, now is the time to reach out to the media as a resource they can reach out to for accurate information.

A simple way to do this is search out breaking news stories. Trending stories are as close as Twitter, Google, and virtually any search engine.

Google Alerts

You can also set up a Google Alert on a specific topic. Google Alerts sends emails to you when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s) when you’ve requested updates.

To do so simply go to https://www.google.com/alerts, fill in the fields and you’re good to go.

Specifics to Finding Trends

A simple Google search with the key words, “Trending news stories” will bring up lots of listings where you can position your message. Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, if you own a company that provides disaster relief insurance, there are plenty of current events that you could use to inform consumers.

There is so much going on locally and nationally, you won’t have to do more than a quick Google search to find plenty of opportunity to educate the public on various aspects of disaster relief and preparedness.

More than simply promoting your products and services, educate the public on how to prepare for disasters. This positions you as an authority and “go to” resource.

Timing is Everything

In order to get the most out of current events, get as much in place as possible in order to respond in a very timely fashion.

Preparation includes your website, blog, expert one sheet, interview questions, headshot, and any specific marketing material you will be asked for.

To save time in delivery of information, set up a page on your website. When you reach out to the media, you can include your media page link with your message.

Your information prevents unnecessary loss

This is not about taking unfair advantage of tragedy, but rather, it's about being a helpful resource.

One of the most important things for any author to keep in mind is this; your information can save loss on many levels. If you write about earthquake preparedness, imagine how beneficial your information will be to those in high risk areas.

If you write about animal safety during natural disasters, your information can save the heartache of the unnecessary separation of a pet from their family when people know how to protect the family pets and/or livestock.

Say you write about important items to take with you in case of an evacuation. A simple checklist you provide the market can be a huge benefit to potential readers of your articles, blog posts and books.

The time to develop your outreach strategy is before people need it. That way, when the time arrives they are searching for solutions during devastating occurrences, it’s likely your information will be readily available with a simple Google search.

Don’t wait to prepare. Do it now.

 

Authors: Your words have the power to transform, influence and change minds!

________________________________

“It seems from all I’m seeing, your major focus is on writing and marketing books. What’s gotten you so excited about this right now?” Brian Basilico, host It’s Not About You, It’s About Bacon Podcast show, asked me during a recent interview.

“Now more than ever, we’re at a really critical time in our world and words have the power to change lives. I’m committed to helping as many authors get their message out in a big way,” I responded.

This was the kickoff to a lively conversation between Brian and myself.

(Full interview here https://www.baconpodcast.com/episode-287-power-writing-marketing-books-business-kathleen-gage/

The main point I wanted to get across during the interview is this; regardless of whether you write books, blog posts, articles or post your thoughts on social media sites, words have power.

It's a Critical Time

Right now, more than ever, authors need to step up to the plate and be willing to transform readers with your words.

As an author, are you willing to write your truth? Are you willing to take a position that CAN change lives? Are you willing to quit hiding out?

In my interview with Brian, I shared why writing is so important to me and the clients I work with.  If I can help a transformational writer get their message out to market, I’ve done my job.

In order to have this ability, it is essential for me to get out of the shadows. I must write about what is important to me. I must also be willing to not let other people’s judgment of me stop me in any way, shape or form.

Case in point

With all that is occurring around the Charlottesville, Va., there are those of us not willing to stand by in silence. The following is a post I recently posted on Facebook.

The great majority of people know right from wrong.

They know that there are evil and dangerous people. Many are speaking out against this evil, while others sit by quietly, not wanting to rock the boat. The boat must be rocked!

Here's the deal….

President Trump on Tuesday, August 15, 2017 sought to sanitize the stench of hate surrounding a deadly white nationalist rally in Virginia, calling armed, torch-carrying protesters clad in Nazi gear “very fine people” looking to protect their history.

Let's be very, very clear. Any Nazi is NOT a very fine person. Not at all. They are evil, dangerous and are not welcome anywhere. They are teaching their children hatred and attempting to infect the world with their poisonous BS.

Growing up, my mother shared stories of what it was like to live in a country occupied by the Nazis during WWII. As a young teen, she grew up knowing the evils, first hand, of what it was like to wonder if her home would be bombed, her friends taken to the camps (yes, there were many of her Jewish schoolmates who, from one day to the next, she witnessed disappearing), her own family under the threat of going to the camps and her uncle being beheaded by the Nazis for working the underground resistance. Every day my great uncle would do what he knew was right at the risk of losing his life, until one day he did.

Many people are speaking out as we watch the horrors unfold in the United States and around the world. Yet, many are passing judgement when they do not see others stepping up… or so they think.

In reality, we do not see all that our friends are doing. If you don't see that people are standing up for what is right and just, do not assume they are not.

My dear friend, Audrey Joseph is involved in San Francisco with organizing a march. In her own words “HEADS UP!!!! You have spoken and I agree the counter demonstration should happen in Civic Center at the same time on Aug 26th. More later but please be prepares to have your voices heard – to speak out against bigotry and hate.”

If you're not on Audrey's thread you have no idea what she's doing. And yet, Audrey is the kind of woman who rocks the boat, speaks up, organizes and does so with so much passion, power and persistence. She will not be silenced. She will not let hate prevail.

Do not assume because you haven't seen what folks are up to in the wake of hatred escalating that they are not doing something. Do not judge what you cannot see. There are many people at work on a grassroots level doing a lot.

Rather than judge others level of involvement, we must all ask ourselves, “Are we keeping silent out of fear of being judged and politically correct?” Screw political correctness. Our voices must be heard.

Are we offering up solutions or are we waiting for others to create the solution?

There is absolutely no time to stand by and hope this will go away. Each, in our own way, must be willing to stand up and be heard.

***End of post on Facebook***

Do What You Can

Truth be told, each, in our own way, can do. Each, in our own way, must do something.

Words have power. Words influence others. Words make a difference.

Are your words being heard, seen and read? If not, why not. Don’t wait for permission. Step up and be counted.

Interview on Bacon Podcast. https://www.baconpodcast.com/episode-287-power-writing-marketing-books-business-kathleen-gage/

Authors: Are you in the Edutainment or Docutainment Realm?

Edutainment: education through entertainment.

Docutainment: A documentary with a focus on entertainment.

I first heard of edutainment at a National Speaker Association meeting years ago, but until last evening, never thought of docutainment. I realized the movie I was watching qualified as docutainment.

Google Reveals One Aspect

Curious to learn more about the term, I went where most people go to get quick answers; Google.

My search brought up the site of one company that is dedicated to docutainment. Appropriately named, Docutainment Films the following is listed on their site.

“Without the constraints of a script, we capture stories of true inspiration and strive to produce engaging and entertaining documentary films that not only educate and enlighten, but provide a compelling cinematic experience.”

One Movie Reveals so Much

This company produces documentaries whereas when I thought of the word “docutainment” I was watching Okja, a Netflix movie. The movie is fiction, but if one knows anything about aspects of the food industry, there is a lot of truth in the story line.

The movie starts by showing a multi-national company, Mirando Corporation (might actually be a take on Monsanto), announcing their new “super pigs.”

The company has a global contest to see who can raise the largest pigs.

For 10 years Mija, a young girl who lives in the isolated mountains of South Korea, has been the constant companion and caretaker of Okja, the super pig given to her family as a baby.

Mija is completely unaware that Okja will be taken back by the company for self-promotion reasons and as a cheap food source,

The movie centers around Mija risking everything to prevent the destruction of her beloved companion. On her quest to save Okja, we are taken on a journey that uncovers the atrocities of companies that are creating genetically modified animals strictly for profit.

The labs, the experimentation and the slaughter of helpless animals… all in the name of profit.

One scene centers around the fact that the company’s powers-that-be know what they are doing is harmful to the animals and those who consume the genetically modified animals, but again, they are merely interested in profits.

“Don’t worry,” assures the head of the company. “If we price it cheap enough, people won’t care. That’s all they care about, cheap food.”

Truth in Fiction

As I watched the film, I realized how true the plot is. For the sake of profit, companies are willing to put animals and humans alike at risk.

It also struck me how much opportunity there is for people to educate the public about harmful actions by companies and individuals through story lines in their books. Books that can be made into a movie, aka docutainment.

Months ago, I spent a full day watching several documentaries about how animals are raised, treated and ultimately slaughtered for our food source. It was at some point that day, December 21, 2016, I made a conscious choice to give up meat. This was based on learning the truth about how cruel animals are treated.

This is a personal choice and one that has not been without the usual, “How will you get your protein? You HAVE to eat meat.”

Protein needs aside, I gave up meat for very personal and ethical reasons.

Had I not taken the time to inform myself, I would likely still be eating meat.

What Do You Stand For?

The point of this post is not to talk about my personal choices, but to let you know, whatever you stand for, whatever you believe in, whatever you want to see change on, you can do so through various avenues such as writing books, creating videos and docutainment.

I think of the number of people who will watch Okja. My hope is that films like this will go beyond people being entertained. My hope is that they will inspire people to dig deeper into the truth and atrocities of what is happening in our world to take whatever action they can to educate the public.

Whether it be animal abuse, child trafficking, destruction to our water supply, air and planet, or any number of issues that are important to you, as an author you can definitely raise awareness in a book that could turn into a docutainment film.

The written and spoken word are powerful ways to be an instrument of change. The only thing required is the courage to do what you can to make the change.

Your Calling is Calling

What is the story you are destined to share? What are you willing to do to get the story out to the public? Are you willing to overcome any obstacles to make that happen?

With all that is available to anyone who has a story to share, there is no excuse to not do what you are being called to do.

Will you answer the calling?

 

Why Authors Should Speak on the Platform

Years before I published my first book and began making money from writing, I made my living as a professional speaker. Simply put, I got paid to speak.

Early on in my business, speaking was my primary revenue stream.

When I began my speaking career, I had no idea there was more than one way to make money as a speaker. That is, not until I was contracted by a seminar company.

It was a great four year run. I traveled and spoke all over the United States, in many locations in Canada as well as England. Other than being able to speak to thousands upon thousands of mostly women,  I learned an incredible skill; selling products from the platform.

Not only was I required to be an outstanding speaker, it was imperative to generate revenues for the company by selling books and tapes at each speaking engagement. To not be able to do both meant the gig was up.

Developing the skill of selling products from the platform (aka back of the room sales) was a huge benefit in times ahead.

When it All Began

Long before there was Twitter, Facebook, LinkedIn, YouTube and the now nostalgic voice that we eagerly awaited to hear, “You’ve got mail,”  I began my career as a speaker.

The year was 1994. I had just left my corporate job with GTE Health Systems. Being very new to the industry of speaking, I was convinced all I needed to do was have the desire to speak and the rest would take care of itself. I soon learned otherwise.

Back in the day, the only way to get speaking gigs was to literally pound the pavement. That's how I secured the four year speaking gig. I did what I needed to do to be invited to audition for the company.

I had to send them a demo tape and fly out to Kansas to showcase my talent.

The contract definitely gave me financial security, but when it came time to go out on my own, I was about to learn some very important lessons.

Rough Times Ahead

Competition back 20 plus years ago was a lot less than it is today, but finding opportunities took a lot of effort… for a newbie.

In the day, there were fewer people who called themselves speakers.

If you wanted to showcase your talent there were plenty of associations willing to let you present at their monthly meetings. Whether it be your local chamber, the local chapter of a women’s association or large companies in town that brought in experts on Fridays to present during the lunch hour, there was ample opportunity to get in front of an audience.

The challenge was finding the best groups to speak to for one's expertise.

Secret Sauce is No Longer a Secret

Fast forward to today and the playing field is a lot different. The “secret sauce” of showcasing your talent by offering to speak for free is no longer such a secret. Where you used to be one of a handful of experts who spoke on a particular topic, today there are dozens,  if not hundreds, even thousands, of experts standing in line waiting for someone to say, “Sure, we would love to have you present on XYZ topic.”

Teleseminars Hit the Radar

At one point, many seasoned speakers realized they could actually reach more people and make a ton of money by offering teleseminars.  It was around 2005 when I realized this was a literal cash cow. I could make tens of thousands of dollars by getting on the phone, teaching a topic and making an offer on the back-end.

Best of all, I could do it in my pajamas because my audience would not see me with the platform of teleseminars.

Then came webinars. Those of us who were willing to muddle through the limited technology available back then could not only be heard, we could put up a slick slide presentation and add another element to our speaking.

Novelties Wear Off

Initially, online methods to reach our market were as much of a novelty as were the in-person showcase presentations, but it didn’t take long before lots of experts got wind of how big a market they could reach and how truly profitable this could be.

That was the great news. The bad news was this; people who called themselves experts, but really weren’t, got on the bandwagon. The market got really crowded and the quality of information went downhill.

Lots of newbies heard, “All you need to do is showcase an area of expertise by getting in front of your audience to make easy money.”

They came on board and quickly gave up because it wasn’t as easy as they had been led to believe. Even bona-fide experts became disillusioned and gave up way too soon because they realized they didn’t have it all figured out.

They would compare themselves with those of us who had been around for a decade or two (or three or four) and wonder why it wasn’t as easy as they had been led to believe.

Here’s a few reasons:

  1. They expect to hang their shingle and hoards of people will flock to listen to them regardless of how little effort they put into honing their craft.
  2. They haven't clearly honed an area of expertise that others identify them with. They jump from topic to topic never giving one thing a chance to grow.
  3. They are crappy presenters. This one speaks for itself.
  4. They put very little effort into gaining visibility and recognition. They are minimally known to the very people who can make the decision to bring them in for a speaking engagement or those who willing to put an hour aside to listen to them on a webinar or teleseminar.
  5. They give up before they give the process of building name recognition a chance to work.
  6. They fail to differentiate themselves by writing a book (or books).
  7. They have no way to generate revenue on the back-end with products and services. They truly believe they will make money solely from speaking.

There are plenty more, but these are some of the primary reasons experts who want to speak will fail.

Sadly, there are plenty of people out there who claim you can make great money speaking with very little effort. Any level of success takes effort. Anyone who tells you otherwise is wrong, incredibly wrong.

Visibility is a Must

You MUST put effort into what you’re doing AND  gain name recognition for opportunity to come knocking.

One of the best ways to do this is by creating the environment to showcase your skill, expertise and knowledge in front of those who give a darn about you and your message.

You MUST take control of the opportunities in front of you. A great way to do this is by hosting what are called self-staged events.

As someone who has not only survived, but thrived, in the ups and downs of the economy, shifts in how business is grown, technology creating incredible opportunity and competition, I long ago figured out what a golden opportunity this can be.

Truth be told, if I can figure it out, so can you. Like anyone who is extremely visible to my market, I started right where other highly visible experts did… a complete unknown.

Has the visibility come without effort? Not at all. Nearly 25 years into my business, I still do something every single day to reach my market.

Visibility Can Be Yours

Visibility is available to anyone willing to put the effort into the process. The age old question remains, “Where do I start?”

To make things really easy, I’ve put together a special report that walks you through the exact process of how to create your own cost effective events so you never have to worry about whether or not there is competition, what’s happening in the economy, what changes occur online, or any other factor that dissuades those not committed to using speaking to position their expertise.

It’s called, The Step-by-Step Guide of How I Make Over $100,000 a Year with FREE Presentations. It’s yours for the taking. Go to http://100kspeakerreport.com/.   This report is perfect for speakers, authors and consultants.

One of the reasons I make money on the platform, regardless of the economic temperature, is due to having products, including books, to sell. You don't need lots of products to make a great living. Actually, a book, or several books, could get you on track for some outstanding revenues. You can also use books as a negotiation tool with meeting planners.

If you're book has done well on Amazon, all the better.

And the next time you tell yourself the stories that prevent you from growing your business with speaking, read through the report to once again realize how really simple it can be….when your willing to do the work and stay in the game.

 

You Can’t Please Everyone… So Why Are You Trying So Hard To Do So?

Whether you’re an author, speaker, consultant or entrepreneur, if you’re at all visible online, you open yourself up to criticism, unsolicited feedback and sometimes, weirdos. I wish I could say the negative and weirdo stuff will never happen to you, but it does.

I don’t know if was mercury in retrograde, the way the wind was blowing or due to sending out more updates than usual, but a few days ago I received several messages from people on my subscriber list.

Before I share what their  messages were about, let me set the stage for why I sent so many emails in a short period of time.

Challenges Work

Recently, I joined The Ultimate Blog Challenge – a 30-day writing challenge – hosted by Paul Taubman and Danni Ackerman. I joined to be a part of a community of people who all want to write and distribute lots of great content online via their blogs.

Check it out at https://www.facebook.com/groups/UltimateBlogChallenge/

What I like most about the challenge is the community involvement and the support from Paul and Danni.

Within days of starting the challenge, I noticed an increase in blog traffic, I generated revenues as a direct result of the posts and increased my readership because of blogging daily.

To get the most traction for my efforts, I've made sure to post the permalink to the posts on various social media channels and, as mentioned, I sent update emails to my subscribers.

Feedback Abounds

I’ve been pleasantly surprised with the number of positive private messages I’ve received from several of my email subscribers about my increased posting. Yet, I’ve also received messages from a few readers not so pleased with my update messages.

Feedback has been everything from, “Oh my gosh! I'm loving getting the daily updates. The content is so useful.” to “You are sending too many updates. Please only send me messages once a week.” to “I can't believe you would actually have a pop up box on your blog. You're better than that. It's like you're begging for business. Tone it down sista!”

I read and respond to the good and bad.  I do consider if what the person is saying is valid enough to make any changes in the way I do things. More times than not, a change is not in order.

What I found interesting is this; within an hour of getting the message about pop up boxes, I read posts on a few blogs I am a huge fan of. All are blogs that have a huge following, are written by industry experts and have great content. All also have pop up boxes.

Some are in the internet marketing space. Some, health and fitness. Others, the book marketing space.

Ironically, I was not at all bothered by the pop up boxes, nor did I feel like the blog owner was begging for business. Nor would I ever think to ask them to tone it down.

I smiled as I saw the boxes appear. I'm sure they get similar conflicting messages from their subscribers.

Avoid Changing Who You are Based on Someone Else's Opinions

I also found the comment, “Tone it down sista!” interesting. From childhood, many of us have had people tell us to get in line, behave, don’t rock the boat, tone it down. There comes a day we realize “not toning it down” is what make us who we are.

Many of the most successful people in the world, in a variety of fields, are the ones who refused to tone it down. And likely, they were told to do so many, many times.

But I digress… the fact is, pop up boxes work. Sure, not everyone likes them, but no matter what you do, you won’t please everyone. It’s impossible to think you can. Yet, some people do try to please everyone. They make changes to their business model, online marketing or content development based on feedback from one or two people.

My goal is to ALWAYS create massive value for my community. In this, I know I cannot please everyone.

If you are going to be visible online, as a speaker or as an author, you better have broad shoulders, not take things personally and avoid basing your choices on one or two comments.

Sure, if you get lots of negative messages in a short period of time, it’s well worth considering a change.  But for the most part, you need to avoid a knee jerk reaction to negative comments. By the same token, don’t assume one good comment means you are on track.

All of this is a process. It’s about testing, adjusting, analyzing and making changes that are in the best interest of your community.

Amazon Opens Us Up to a Lot of Feedback

One place feedback is open for public scrutiny is on Amazon. Book reviews are visible for all to see.

Recently, I published an eBook – Blog Book Tours. The book received a few reviews. Two were very positive and one was a 1 Star by someone who didn’t even read the book. They rated the book at a one due to a typo in the description and the Look Inside Feature.

I immediately fixed the typo in the description, but have yet to fix the one inside. I had to look at the amount of time I wanted to put into the fix of a 99-cent eBook. Not that I like having a mistake in the book, but it's about ROI. The world is not going to fall apart due to one typo in the Look Inside Feature of the book.

What I learned years ago is to take criticism as it is given. Is it constructive or is it simply someone blowing smoke?

Here’s what to do when you get feedback…

Don’t Take It Personally

Everyone has received feedback. How someone feels about your book, info product, presentation, consulting style may have nothing to do with you being inferior or the person not liking you. It’s a chance to look at your part in something and if it makes sense, make a change just like I did with the typo in my Amazon Kindle Book description. The person gave me valid feedback and I took appropriate action.

Consider the Source

Is the feedback coming from a reliable source? Are they someone whose opinion you respect? Do they know the full story?

Look at it From the Other Person’s Perspective

I like to ask myself the question, “I wonder what their positive intention is in giving me this feedback?” Often, someone is trying to help when they give feedback. Yet, their feedback may be based on outdated information. For example, when I chose to let go of wearing business suits, I had a few older relatives who said, “It’s not professional to not wear business suits.” These were people in their 80’s who, in their day, you had to wear a suit to be considered professional. The intention was sincere, the timing outdated.

Respond Without Being Defensive or Snarky

Whenever we get feedback that is way off in left field, wrong or just plain strange, the temptation is to become defensive or respond in a very snarky way. Resist the temptation. As mentioned previously, consider the source. Are they someone who is critical of most people? In the case of a reviewer on Amazon, are most of their reviews low? If so, it may just be their personality. If not, be willing to consider the feedback as valid.

Consider the Long-Term

Comments made online are often permanent. Before doing anything, consider that what you put online lasts virtually forever. Rather than immediately responding to criticism, think in terms of how you will feel if you see your response a week, month or year down the road. Not only how you will respond, but how will others think of you based on what they find you posted at any point in time.

The bottom-line is this, feedback helps us improve, when it’s worth listening to. As you gain more visibility, you do open yourself up to increased feedback. Some good and some not so good.

Keep an open mind, consider the source, and determine if a change is in order.

However, don’t let one person’s opinion of you stop you from being who you are. Play full out, be who you are and do what you are here to do…make a difference.

Facebook Group

Did you enjoy this post? If yes (or no) please leave your comments. To get more involved in my community, be sure to join the Power Up for Profits Facebook Group. Click here.

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7 Must Do’s When Hiring a Ghostwriter

With a recent blog post, Why Some People Should NOT Write a Book, I received several private messages regarding ways to get a book done… even if you don’t write a word.

I do know there are multiple ways to accomplish the result of a published book. Many years ago, I worked with a client who didn’t have the time to do the actual writing required to get a book done.

He was the owner of a very successful business. Joe didn’t want to take time away from his day to day activities to sit down and write. Yet, he really wanted to put his name to a book.

The solution was simple. We recorded hours of interview time, had the recordings transcribed and then went through a rewrite and editing process before getting the book published.

This is just one way to get a book done without doing the actual “writing.” The content is all his, but the process worked for his schedule and desire to achieve a specific outcome… his book.

Another popular way to get a book done is to have the book ghostwritten. This requires a budget, a ghostwriter, clarity of outcome and good communication skills.

According to an article on QuickBooks.Intuit.com, fees can range between $5,000 and $55,000 for a book depending on the length and complexity of the manuscript. Read full article … click here.

For some people, having their book ghostwritten is a great option. They may not have the time or talent to write their book, but they know having a book with their name on it will open opportunities.

A ghostwritten book can contain your content and knowledge, it just happens to be compiled, organized and written by someone other than you.

Ghostwriter

A ghostwriter is a writer who is hired to author literary or journalistic works, speeches or other texts that are officially credited to another person.

Ghostwriting is the process of someone writing for someone without the ghostwriter’s name on the final work.

Finding a Ghostwriter

  1. Be clear on expectations

This is essential to a good working relationship. Don’t assume the ghostwriter knows what you want if you don’t tell them. Take time upfront to clarify your expectations and theirs.

  1. Know what the ghostwriter can and cannot (and will and will not) do

This is similar to clarification on expectations. If what you need is a technically written piece and the person you are considering is not qualified to do this, you need to know this up front. On the other hand, if the writer can deliver high quality content that is difficult to research, this is worth knowing up front.

  1. Check their work

A professional writer knows the importance of the potential client getting a taste of what they do. Chances are the writer has a portfolio of their work. Be willing to ask to see previous work they have done. One way to check their work is give them a small job to do. See if you like their style (which should really be to write in your voice), their turnaround time, and their level of customer care. One small job will show you a lot.

  1. Ask for references

I’ve had some ghostwriters tell me they don’t give any names of clients due to confidentiality. However, other ghostwriters gladly give references. Start with referrals. A good referral from a client they’ve done a great job for is worth its weight in gold.  It is understandable that not all clients will eagerly give a reference for someone you are considering, but if the writer has a lot of experience, they likely have some great references.

  1. Understand roles and responsibilities

Be sure you understand what you must deliver and what the ghostwriter will deliver. For example, if your job consists of facts and figures only you are privy to, then this would be a deliverable from you to the writer. It is your responsibility to provide the writer with all they need.

  1. Be clear on turnaround time

Although you may think the writer should work solely on your project, this may not be the case. Granted, if you’re willing to pay them to put 100% of their time on your job, then you will have a faster turnaround time. Obviously to do this, the investment will be higher for you.

What you may think should take only a few hours, may in fact, take several days.

  1. Sign a contract

Many problems will be alleviated with a rock-solid contract. This is where all the details, time frames, word counts, and other deliverables will be spelled out.

Marketing is Still a Must Do

Even if having your book ghostwritten is the route you go, you still need to market. Whether you do the marketing yourself, or outsource this aspect of the overall book project, marketing must be done.

Not sure how to market? Check out more articles on my blog AND download my FREE report – Hit #1 on Amazon at www.oneonamazon.com to learn lots of proven ways to market your book. This is, by far, the best resource of its kind you can get. Add to that it’s FREE. Can’t beat that.

Be sure to join the Power Up for Profits Facebook Group. Click here or click the image below.

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