Indications You May Be the Bottleneck in Your Marketing

Regardless of the size of your business, your niche and what you offer, if potential customers and clients don’t know you exist, they can’t buy your products or services.

How visible you and your company are has a lot to do with how effective your marketing is. Marketing your business is a must.

Many solo entrepreneurs think they should be the person doing their marketing. In some cases, this may be true. But more times than not, trying to do your own marketing can be a huge bottleneck in your company. The very bottleneck that prevents you from growing.

With micro and small businesses, marketing may be delegated to a staff person who neither has the skill, experience or desire to effectively market. However, with the right training, they may come up to speed.

An alternative to doing the marketing yourself, or delegating the job to an unqualified staff member, might be to hire an expert to walk you or the staff person through the process. This is what is referred to as Done with You programs.

Yet another alternative is to hire someone to do Done for You programs. As the name implies, the consultant or company does your marketing for you. A costlier way to get your marketing done, but for many entrepreneurs and companies, this is the best choice.

Regardless of what choice you make, you need to consider ROI – return on investment.

You might be wondering which is most effective. It depends.

Information Products

If you’re on a limited budget, and you’re willing to do the work yourself, information products will likely be the most likely solution.

You name it, there’s an information product for it.

The greatest challenge with information products is finding the time to study the information. If you don’t prioritize the learning, you won’t get a good ROI.

A solution to not having the time is to delegate the learning and implementation to a virtual assistant. Obviously costlier than doing the study and work yourself, but still cost effective compared to other choices.

Marketing Coach

If you have more to financially invest, hiring a coach or mentor may be the next indicated step. A mentor who works on your marketing strategies can get you further along in a few hours than you will likely do on your own. For example, a one-on-one strategy planning day can result in great ideas.

With clients I mentor in this way, we meet, either in person or via a platform like Zoom. The meeting lasts several hours.

Many coaches end with the meeting. Myself, I love putting the best ideas that surfaced into blueprint.

This is a written document that outlines step-by-step actions the client needs to take to achieve their outcome in the most time effective way possible.

Virtually every client I’ve developed a blueprint for has used it for months, even years, to grow their businesses.

Done for You

Another option for those who have limited time or human resources, is a Done for You program. This is where you contract with a company to take care of all the details in achieving an outcome based on your specific goals.

When a client hires my company to do their marketing, I always start with a full assessment to determine the outcomes they seek. I also need to know if they are realistic in their expectations.

To assure the best results, I look at an integrated approach to how I help my clients.

In-house Contractor

Another, very specialized option, is in-house contractor also known as fractional marketing director (FMD) or Fraction Chief Marketing Officer (CMO).

For many small organizations, it’s not financially feasible to hire a full-time marketing director or CMO.

Contracting a highly specialized and skilled FMD may be just the solution a company seeks. An experienced FMD can quickly identify areas most in need of attention. Many companies may find their marketing needs vary based on the time of year.

A FMD may be just the solution for companies who may not need to hire a full time CMO, but need marketing expertise and strategies.

According to Rachel Dukeman, “Fractional Marketing means you get the skills and experience of a full-time CMO AND access to their network of marketing professionals to tackle all kinds of projects, from content strategy and execution to impartial executive marketing development.”

For those of us who enjoy working on larger projects, this is a win/win. The company receives outstanding solutions and the consultant works in a capacity where we can help our clients receive a great outcome.

Trainers

An option for many small, midsize and large companies is to contract a trainer, or trainers, to facilitate specialized training. The training could be done one time, or over a period depending on a number of factors including how complex the problem and the budget.

Choose What Works Best for You

No matter what your budget, there is a solution. However, avoid the mistake of thinking the least expensive (or most expensive) solution is the best one.

The best solution is the one that gives you an excellent ROI, helps you achieve your outcomes in an efficient way, and helps your company gain the visibility, traffic and results you desire.

Authors: Free Conversion Funnel Templates that Make You Money

Conversion funnel. Sales funnel. Marketing funnel.  As an author, it's to your benefit to know what these terms mean.

A funnel (regardless of whether it's called conversion, sales or marketing) is the term that applies to a process you take subscribers, clients and potential clients through that usually starts with a free offer and ends up with a paid offer.

Basically, you are guiding the customer toward various conversion points. Ultimately, you are encouraging people to take you up on a paid offer. There are various ways to set up funnels. When you know what you're doing, you can turn a $20 book purchase into one that generates hundreds, even thousands of dollars in sales.

Authors Want to Make Money

Although some authors could care less about making money, most do want to make money from their efforts. If you're able to make money you're able to keep writing without worrying about how you're going to pay your bills.

Selling books, in most cases, is not going to give you the type of revenues that will pay all your bills. Sure, for a handful of authors, their book revenues are substantial. For most authors, it's necessary to incorporate various revenue streams in the mix.

The image of my white board (above), shows a simple conversion funnel virtually any nonfiction author can develop.

Simply put, you create a free offer that your readers are interested in. From there, you have a low-priced up-sell that's an easy “yes” for subscribers.

Not sure how to create conversion funnels. Click here http://www.powerupforprofits.com/salesfunnel to access several templates virtually anyone will benefit from.

What's the Process?

Most people agree you need a sales funnel, yet, many have no idea how to make them really work.

There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other hand, you are seeking to build long-term relationships with your customers and be viewed as the “go-to” expert, you need a systematic approach. While widgets are sometimes part of my clients’ product offerings, they usually want to go beyond the widget and make a difference in the lives of their customers. They want to provide long-term solutions and create ongoing relationships with their customers. They want to build their business based on trust, value, and integrity.

No matter how great your product, most people will not buy a high-ticket product or a $1,000, $5,000, $10,000-plus mentoring course or consulting contract without first being introduced to you by way of a free or $20-$50 offering. This is what is referred to as “funnel marketing.”

1_Sales_FunnelCustomers enter your funnel by way of something that is very low risk such as a free or very inexpensive item. Based on their experience with that first contact with you, they decide what their next course of action will be.

Most people who use funnels stop with a one off approach.

But smart marketers know there is much more to the sales funnel process than this. Even if someone says no to your first offer, they may be interested in something else. But unless you know what that something else is, you are leaving a ton of money on the table. Additionally, you are not allowing your customers to have more than one choice in how to do business with you.

One person who is a hands-down expert on robust sales funnels is David Perdew. David has built his business teaching others how to create conversion funnels. Right now you can access lots of FREE templates when you go to http://www.powerupforprofits.com/salesfunnel

You will learn how to…

  • Include all the correct funnel elements before you ever build a web-page
  • Understand the difference between single- and double-optin funnels and when to use them
  •  Uncover the secrets of eliminating conversion bottlenecks
  •  Improve funnel performance with simple split testing to double and triple conversions
  •  Review simple optin funnels that will turn your prospects into buyers immediately

Avoid being like other authors who wish they were making money. Be among those of us who absolutely understand the power of conversion funnels without having to figure it all out for yourself. http://www.powerupforprofits.com/salesfunnel

Save

Authors: Turn Your Book Into an eBased ATM

As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue.

Let’s say you wrote a 12 chapter book on team building. Each chapter and go deeper into the topic by offering webinars, teleseminars, eBooks and eReports.

Simply out the process for a usable flow. From there, you offer the various formats to your community.

Every time someone enrolls in your offering, you are building more trust with them.

Perfect vs Reality

In a perfect world, people would consume and digest all the information we provide to them, but the reality is far from perfect.

Regardless of the price they pay, the majority of people who request a training program utilize very little of the content.

A primary reason is the short attention span a great majority of people have. With all that is available, people will grab something, look at it and then go on to the next bright shiny object.

What a Waste!

A great deal of intellectual property goes to waste because people are distracted.

The average attention span has dropped significantly due to social media, iPhones, and all that is available on the internet.

If we don’t get answers immediately, we search out the next quick solution. Yet, doing this is counterproductive to one’s success.

Jumping around online actually prevents us from staying the course on finding a viable solution to virtually any problem we have.

Even when we get the answer, often we don’t take the needed actions to solve the initial problem.

By jumping around people are constantly in the search mode and minimize their chances of implementing information.

In the years I've been writing books, offering online training and creating information products, I've learned a lot about how people access their information.

The Past Does NOT Equal the Future

In the past, people wanted longer training material. More was better.  Today, the preference is short, simple to digest material. Less is more.

To be successful in the world of digital information, your job is to provide content in several formats to accommodate the various learning styles.

  • Audio
  • Video
  • PDFs
  • Slides

Additionally, before you go into creation mode, find out what your market really wants. Creating solutions without knowing what the specific problems are, can be a complete waste of time.

Survey Says

Conducting a simple survey can go a long way in saving time, providing the solution people need and want and increasing the chances of the user consuming the information.

In the years I’ve worked with experts and influencers who want to impact their market with books, I’ve become keenly aware of common problems authors deal with.

There is a Solution

Over the years, I’ve created numerous programs to address these problems. My most recent (and incredibly robust and easy to digest) program, Book Accelerator, was created based on what my community needed (and wanted).

The program is a step-by-step system that teaches authors how to gain visibility for you and your books. It’s the very system I’ve used to sell thousands of books, make lots of money and build a successful business.

If you’re looking for easy to apply information, this program is for you.

Monthly Training

Immediately upon enrolling, you have access to the back room with all the training material. You can go as fast (or as slow) as you prefer.

In addition, you receive two live trainings each month. Both are recorded so if you can't make it to the live training, you can listen at your leisure.

The first training of the month is webinar style with me. I go deep into a topic about book marketing and book sales.

The second training is called Conversations Over Coffee with Industry Experts. Each month, you enjoy insights from an industry expert.

These are just two great benefits of the Book Accelerator program. Check it out. www.anatomyofabooklaunch.com

The fact is, you can take months, even years, to figure all this out yourself or you can jump right in and learn from someone who stays on the leading edge of book marketing information.

Not only do I continue to learn what's going on in the industry, I am one of the small percentage of authors who make a profit with my books. www.anatomyofabooklaunch.com

Did you enjoy this post? Be sure to share it! Click share buttons below.

 

 

 

 

Authors: Simple ways to generate multiple streams of revenue from nonfiction books

As an author, it’s likely you not only want to write, you also want to make money from your writing.

If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on.

The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way.

You also have opportunities through speaking engagements, consulting, coaching and information products.

To be clear, these opportunities are more readily available for nonfiction writers than fiction writers.  Yet, there are a variety of ways fiction writers can generate revenues as an offshoot of their books. Just to be clear, for this post, I am focusing on nonfiction authors.

Book sales

Obviously, book sales are the first level of revenue for an author. Amazon is one of the most obvious. But it takes more than simply having your book listed on Amazon. To increase sales, you need to drive traffic to your Amazon listing.

There are many ways to do this including blogging about the book, interviews, article marketing, and social media posts.

Driving traffic is an ongoing process. The more consistent you are, the more sales you will make. It’s simple mathematics.

Not sure how to drive traffic to your Amazon page? Get my FREE report – Hit #1 on Amazon. The report contains proven ways to do so.

Speaking opportunities

Many authors, myself included, make great money through our speaking. There are paid and nonpaid opportunities. Paid engagements can be a direct result of a meeting planner or decision maker reading your book, checking out your website and online presence, resulting in them reaching out to you.

Other speaking opportunities may not be paid engagements, such as to your local chamber of commerce, but you are invited to sell books and make other offers. You can make hundreds, even thousands, of dollars in back of the room sales.

However, you do need to know how to make offers. This is a skill and art unto itself. Take time to learn how to do so and you will NEVER have to wonder how to make money ever again.

Consulting

As an author, you are considered an authority and influencers. Use this to your advantage.

Let’s say you write about team building and a company head reads your book due to needing team building solutions. If your book provides a great solution, they may reach out to you to find out about your consulting services.

To optimize your chances of having an initial conversation, make sure your website provides a list of services.

Coaching

As with speaking and consulting, coaching opportunities often result from those who read your book(s).

As a coach, it is recommended to be specific in the type of coaching you do. Simply listing “coach” or “life coach” rarely gets someone jumping with joy that they found you. The more specific you are, the better. After all, if someone needs a presentation coach, that’s exactly what they will search under.

A few different types of coaches are:

  • Financial coach
  • Performance coach
  • Presentation coach
  • Book writing coach
  • Executive coach
  • Health coach

Take time to clearly define your expertise. You’ll get a much greater result.

Information products

Info products can be an incredible revenue generating opportunity. For example, my book Power Up for Profits, The Smart Woman’s Guide to Online Marketing, generated interest in several information products I have developed.

If you have yet to create information products based on the topic of your book, this may be the first area to consider increasing your revenues.

Conclusion

The bottom line is this; there is incredible opportunities for authors to make a great living from their writings. I’ve been doing so for years.

For any author to say they can’t make a living from their writing likely means they aren’t considering the many options.

Map out the various ways you can generate revenues, put a plan together on how to drive traffic and work your plan.

Save

Save

Save

Save

Save

Save

Save

Save

Save

A crucial insight for authors to increase revenue opportunities

Virtually every client I work with has similar goals.

  1. Write a book
  2. Market an existing book
  3. Be booked to speak
  4. Make money …. and lots of it
  5. Influence others with the written and spoken word

These are all achievable goals for experts who are willing to put in the time, money and effort with laser focus on the outcome; selling books.

You might be wondering why the great majority of my clients have similar goals. One, I'm clear on what I offer… are you? Two, I'm clear on who I can best serve… are you? Three, it's my passion and I have a track record of success in these areas… do you?

The more you know who your market is, what your expertise is and you are in alignment with the products and services you offer, the better.

The Plan

It's important to have a plan around your outcomes. Otherwise, like many frustrated experts who write books, you end up spinning your wheels.

Recently, I wrote a post about what to determine before anything else. My recommendation is to read that post in addition to this one.

Once you establish who you're writing for, where they hang out and how you plan to reach them, you can move into a really great way to generate revenue while creating massive value.

Conversion funnels

A conversion funnel is exactly what it sounds like; a way to convert tire kickers into subscribers and subscribers into buyers.

In a recent consulting call with a client, we mapped out a first level conversion funnel she could create to generate leads and revenues from those who read her book.

The image of the simple funnel is just that, very simple. As you move forward you can get much more complex in what you're doing, but start with something simple and manageable.

One reason people give up on funnels is due to complexity. To start, a two step funnel is perfect.

Set, Go and Drive

I have four main funnels in place. Each begins with a gift that is specific to book marketing and speaking (or both). The gift for each funnel is of extraordinarily high value as is the first level offer and every offer that follows.

Once the funnels are set up, you can pretty much set and go. From there, you drive traffic to the opt in page. This is done in a number of ways including the very thing I am doing in this post, adding links throughout my post. There are plenty of other ways, but for the purpose of this post, we will stay the on target with getting you on board to create funnels.

You do have to test things, so don't assume you can throw something up online and the floodgates will open. With the right testing, analytics and tweaks, you will have a winner.

Value … ALWAYS

I'm a firm believer is giving incredible value to my community. All of my conversion funnels create high value every step of the way.

Here's a look at first level one of my conversion funnels. It's for Cheat Sheets and Checklists for Profitable Speaking gigs.

When someone opts into this offer, they are then taken to a small up-sell offer. This gives them a chance to “test the waters” for a very minimal investment. The program they can get for the low cost once sold for 10X the amount.

Why would I do this? To turn a subscriber into a buyer. It's simple mathematics.

Click here to get the Cheat Sheets and Checklists or click the image.

Before we continue

Let's get one thing out of the way before you continue reading this post. This particular post is only for authors who want to generate revenue. If you're writing simply for the joy of writing, fantastic. This is not for you.

However, if you're they type of author who loves writing AND you want to generate revenues from your efforts, this is for you.

Now that we've gotten that on the table, let's get on with the topic at hand; authors making money.

The client I mentioned is an expert on wellness. The information I shared with her could apply to just about any genre whether it be pets, relationships, Feng Shui, parenting, entrepreneurship, or investing. Just about any topic or genre works.

The many ways that an author can make money are…

  • Book sales
  • Speaking fees
  • Selling from the platform
  • Consulting fees
  • Product sales

A book can be a “feeder” into all of these revenue streams. A feeder can be the first level of a conversion funnel.

Start today to create a funnel

Years ago I had a mentor who encouraged me to get my first funnel done before creating a second, third or fourth.

These sage words made a huge difference to the success of my business. Why? First, I learned a lot with the first funnel. Two, rather than simply being in creation mode, which can make us believe we are being productive, it's essential to be in implementation mode. Third, you are securing your financial future as an author.

Here's the thing, when you have funnels in place, no matter what's happening with the economy, having various information products such as books, eBooks, eReports, transcripts, and MP3’s you can put into aspects of the funnels, can make a huge difference to your bottom-line.

You can go from a so-so revenue stream to one where you can generate thousands upon thousands of dollars each and every year (for some of us, monthly) in passive income.

Announce Your “Thing”

Once you have the elements in place and you've been building your list, you are in a great position to announce local book signings, interviews, podcast shows, new blog posts that relate to your book(s), new releases and so much more.

If you have yet to create your first funnel, isn't it time to get in the game? You may be shocked at how much opportunity you are literally leaving on the table by not having this in place.

Time Factors

I often hear this from authors, “I just don't have the time or knowledge.”

My response, “Make the time. If need be, hire the job out to someone who can get it done lick-itty-split.”

Time management is crucial to an author's success. If you struggle with this, join the Book Accelerator program members live on Monday, July 24th at 11 a.m. Pacific for a private training on productivity.

During this private training, I'll share my best strategies for productivity that lead to higher output and increased profits.

I'll also be going into more detail on conversion funnels.

Click here for more information and to join.

 

 

 

 


 

Authors: When Do You Outsource Your Marketing?

Regardless of who publishes your book, you or a high-bred or traditional publisher, you need to take responsibility for the marketing of your book.

In a recent post, I gave three great strategies for marketing your book. One woman left the following comment…

“Is there a listing somewhere of people to hire to help market? I’d love to have someone take over tweets, FB group posts, maybe improve my website, etc.! The marketing is really robbing me of time to write my third novel.”

Great point and extremely valid.

Create the Time to Write

Most authors want to do what they love best… write. And yet, without marketing, you’re missing the opportunity to get your book in the hands of raving fans.

I may sound like a broken record when I say, “Authors, you HAVE to market your books.”

There are no two ways about it… if selling books is your goal.

However, you don’t have to be the one to do the actual work. You can outsource.

Before outsourcing, you need to know what you want the person to do. Make sure whomever you hire knows how to market books. Book marketing is an art unto itself.

It takes more than simply tweeting a few tweets, posting on your Facebook wall, or blogging a bit. It’s very strategic. Find out how strategic with my FREE Report – Hit #1 on Amazon. CLICK HERE.

Start with the end in mind

Steven Covey brilliantly coined the phrase, “Start with the End In Mind.” This is wise council for just about anything we want to accomplish. The success of your book is no exception.

What is the end result you want? Most authors will say, “To be a bestseller!”

Great! You want to be a bestseller, but what will that do for you? When you clarify the answer, you are in a better position to know what you need to do in your marketing.

Be Willing to Market Every Single Day

Marketing every day does not mean marketing all day. It means you do a little something every day. Keep in mind, massive (focused) action is more likely to result in massive results. The more you do, the better the results… one would assume.

Your marketing includes interviews, appearances (both online and off), blogging and guest blogging, article marketing, speaking engagements and mailing messages to your opt in subscribers. You could include a crowdfunding and Thunderclap campaign in the mix. There’s plenty more, but as you can see, there are many choices in your marketing.

When to Outsource

The time to outsource is when you either don’t have time to do the marketing, you feel like it takes away from your writing time and/or you are ready to jumpstart your sales without being the one to do the marketing.

Be careful to select someone who understand book marketing. If they’ve worked with other authors on successful campaigns, all the better.

You can  also hire someone who is skilled in areas other than book marketing if YOU are aware of what needs to be done. You outsource specific tasks, but you must make sure they know why they are doing each task so they stay the course of your overall vision of selling books.

Check References and Quality of Work

Avoid being so eager to outsource that you hire someone who is not qualified. A simple way to avoid huge mistakes is check references and quality of work. Even when you do this you can be duped.

I had a situation where someone came highly recommended for the job of getting me sponsors. It turns out they talked a great talk, but their deliverability sucked. It was a rather expensive lesson.

Yet, in most cases, I’ve had great experiences with those I hire when I take the time to do my due diligence.

Test Them with Low Risk Tasks

Rather than giving them your whole project to work on, start with a small job to see how they do. If they pass the first level of testing, then give them something bigger.

How to Find Those to Outsource To

There are plenty of sites you can find resources; ODesk, which is now UpWork, and eLance.com are two reputable resources. There is a vetting process for people to be listed on these sites, but every so often, even a few bad apples can slip through on these sites so do your homework.

You can also tap into your network of friends and colleagues to find out who they use. Many of your social media connections may have recommendations. Again, always check references and quality of work.

If you would like to know one offshore, very reasonably priced company I use, send me an email to kathleen@kathleengage.com. Put: Name of Outsource Resource in the subject line.

Have a Plan

It’s essential that you know what you are going to outsource. It’s also essential to get regular updates, analytics and reports as to what your ROI is. Don’t assume the work someone says they are doing is getting results. Have them show you what they are doing so you know your money is well invested.

Think You’re Ready

On August 24 – 25, 2017, I'm hosting a very intimate gathering in my office for serious minded authors who are READY to deep dive into their book marketing. This is NOT for those who are not willing to play full out and have a fully developed plan at the end of the two days. Limited to six participants. To find out if this is for you, please email me at kathleen@kathleengage.com. Subject line: 2 Day Author Deep Dive Inquiry.

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

You Can’t Please Everyone… So Why Are You Trying So Hard To Do So?

Whether you’re an author, speaker, consultant or entrepreneur, if you’re at all visible online, you open yourself up to criticism, unsolicited feedback and sometimes, weirdos. I wish I could say the negative and weirdo stuff will never happen to you, but it does.

I don’t know if was mercury in retrograde, the way the wind was blowing or due to sending out more updates than usual, but a few days ago I received several messages from people on my subscriber list.

Before I share what their  messages were about, let me set the stage for why I sent so many emails in a short period of time.

Challenges Work

Recently, I joined The Ultimate Blog Challenge – a 30-day writing challenge – hosted by Paul Taubman and Danni Ackerman. I joined to be a part of a community of people who all want to write and distribute lots of great content online via their blogs.

Check it out at https://www.facebook.com/groups/UltimateBlogChallenge/

What I like most about the challenge is the community involvement and the support from Paul and Danni.

Within days of starting the challenge, I noticed an increase in blog traffic, I generated revenues as a direct result of the posts and increased my readership because of blogging daily.

To get the most traction for my efforts, I've made sure to post the permalink to the posts on various social media channels and, as mentioned, I sent update emails to my subscribers.

Feedback Abounds

I’ve been pleasantly surprised with the number of positive private messages I’ve received from several of my email subscribers about my increased posting. Yet, I’ve also received messages from a few readers not so pleased with my update messages.

Feedback has been everything from, “Oh my gosh! I'm loving getting the daily updates. The content is so useful.” to “You are sending too many updates. Please only send me messages once a week.” to “I can't believe you would actually have a pop up box on your blog. You're better than that. It's like you're begging for business. Tone it down sista!”

I read and respond to the good and bad.  I do consider if what the person is saying is valid enough to make any changes in the way I do things. More times than not, a change is not in order.

What I found interesting is this; within an hour of getting the message about pop up boxes, I read posts on a few blogs I am a huge fan of. All are blogs that have a huge following, are written by industry experts and have great content. All also have pop up boxes.

Some are in the internet marketing space. Some, health and fitness. Others, the book marketing space.

Ironically, I was not at all bothered by the pop up boxes, nor did I feel like the blog owner was begging for business. Nor would I ever think to ask them to tone it down.

I smiled as I saw the boxes appear. I'm sure they get similar conflicting messages from their subscribers.

Avoid Changing Who You are Based on Someone Else's Opinions

I also found the comment, “Tone it down sista!” interesting. From childhood, many of us have had people tell us to get in line, behave, don’t rock the boat, tone it down. There comes a day we realize “not toning it down” is what make us who we are.

Many of the most successful people in the world, in a variety of fields, are the ones who refused to tone it down. And likely, they were told to do so many, many times.

But I digress… the fact is, pop up boxes work. Sure, not everyone likes them, but no matter what you do, you won’t please everyone. It’s impossible to think you can. Yet, some people do try to please everyone. They make changes to their business model, online marketing or content development based on feedback from one or two people.

My goal is to ALWAYS create massive value for my community. In this, I know I cannot please everyone.

If you are going to be visible online, as a speaker or as an author, you better have broad shoulders, not take things personally and avoid basing your choices on one or two comments.

Sure, if you get lots of negative messages in a short period of time, it’s well worth considering a change.  But for the most part, you need to avoid a knee jerk reaction to negative comments. By the same token, don’t assume one good comment means you are on track.

All of this is a process. It’s about testing, adjusting, analyzing and making changes that are in the best interest of your community.

Amazon Opens Us Up to a Lot of Feedback

One place feedback is open for public scrutiny is on Amazon. Book reviews are visible for all to see.

Recently, I published an eBook – Blog Book Tours. The book received a few reviews. Two were very positive and one was a 1 Star by someone who didn’t even read the book. They rated the book at a one due to a typo in the description and the Look Inside Feature.

I immediately fixed the typo in the description, but have yet to fix the one inside. I had to look at the amount of time I wanted to put into the fix of a 99-cent eBook. Not that I like having a mistake in the book, but it's about ROI. The world is not going to fall apart due to one typo in the Look Inside Feature of the book.

What I learned years ago is to take criticism as it is given. Is it constructive or is it simply someone blowing smoke?

Here’s what to do when you get feedback…

Don’t Take It Personally

Everyone has received feedback. How someone feels about your book, info product, presentation, consulting style may have nothing to do with you being inferior or the person not liking you. It’s a chance to look at your part in something and if it makes sense, make a change just like I did with the typo in my Amazon Kindle Book description. The person gave me valid feedback and I took appropriate action.

Consider the Source

Is the feedback coming from a reliable source? Are they someone whose opinion you respect? Do they know the full story?

Look at it From the Other Person’s Perspective

I like to ask myself the question, “I wonder what their positive intention is in giving me this feedback?” Often, someone is trying to help when they give feedback. Yet, their feedback may be based on outdated information. For example, when I chose to let go of wearing business suits, I had a few older relatives who said, “It’s not professional to not wear business suits.” These were people in their 80’s who, in their day, you had to wear a suit to be considered professional. The intention was sincere, the timing outdated.

Respond Without Being Defensive or Snarky

Whenever we get feedback that is way off in left field, wrong or just plain strange, the temptation is to become defensive or respond in a very snarky way. Resist the temptation. As mentioned previously, consider the source. Are they someone who is critical of most people? In the case of a reviewer on Amazon, are most of their reviews low? If so, it may just be their personality. If not, be willing to consider the feedback as valid.

Consider the Long-Term

Comments made online are often permanent. Before doing anything, consider that what you put online lasts virtually forever. Rather than immediately responding to criticism, think in terms of how you will feel if you see your response a week, month or year down the road. Not only how you will respond, but how will others think of you based on what they find you posted at any point in time.

The bottom-line is this, feedback helps us improve, when it’s worth listening to. As you gain more visibility, you do open yourself up to increased feedback. Some good and some not so good.

Keep an open mind, consider the source, and determine if a change is in order.

However, don’t let one person’s opinion of you stop you from being who you are. Play full out, be who you are and do what you are here to do…make a difference.

Facebook Group

Did you enjoy this post? If yes (or no) please leave your comments. To get more involved in my community, be sure to join the Power Up for Profits Facebook Group. Click here.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

11 Ways to Promote Your Book with One Blog Post

Yesterday, I wrote about using Blog Tours to sell books. Today we will go further to look at repurposing and gaining visibility for your content.

Evergreen

One of the first rules of thumb for repurposing content is to make it as evergreen as possible. What this simply means is that the content will be as timely today as a year from now.

Infographic

Take a portion of the content and add it to a graphic to create an engaging infographic. Lead people bac to your blog with the URL in the graphic.

Reformat

Reformatting your content for different mediums means appealing to more audiences and extending your reach such as recording the content, shooting a short video, or moving information around with a new intro paragraph and closing paragraph.

Granted, in some case, you won’t be able to repurpose without doing a major rewrite, while in other cases, the changes will be minimal.

Promotions

Something else that will get your more mileage for your efforts is to promote the blog post.

The more visibility the post receives obviously the more opportunity to sell your books.

Here are 11 ways to promote your book with a blog post:

Promote your posts

  1. Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
  2. Take short snippets from your blog post and turn into tweets. Within minutes you can likely get dozens of tweets from one blog post. Add in the permalink to drive traffic back to your blog post.
  3. Use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
  4. Post the full article on 3 – 6 top article directories. In the resource box, direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
  5. Add your post to blog communities. There are plenty of locations that allow you to promote your blog post. There are often 30-day blog challenges  for getting lots of traction for your efforts.
  6. Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
  7. Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
  8. Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
  9. Provide various ways for visitors to get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
  10. Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
  11. With high-trending topics, make the media aware of your post. You never know what can happen as a result.

Bottom line is this: your job is to do all you can to get the word out about your book. Using blog posts to do so can result in lots of traction.

Keep this in mind: if you don’t do all you can to get your message out, you are doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.

The more visibility your content receives, the more you, as an author, can reach potential readers. One reason you want to gain the visibility is for readers to become fans. One of the first places fans go to in order to check out the works of an author is Amazon.

If they like want they see, there’s a great chance they will buy your book(s) directly from Amazon. When they buy your books, your rankings go up. So much in fact, you could even hit #1 on Amazon.

Want to find out how to increase your chances of hitting #1? Check out my FREE webinar – Insider Secrets to Hit #1. Click here.

Internet Marketing Sometimes Brings out Angry, Crazy, Over-the-Top People

Yesterday I sent an email message to my subscribers about a bonus webinar I'm offering in 12 days.

There was a mistake in the message. A few people brought the error to my attention.

I appreciate the people who did this. Especially with how nice everyone was with their approach.

There's Always an Exception

Except for one guy. He was over the top livid with the mistake AND went on to tell me what a slime bag I am.

He made it clear he didn't like my approach to letting people know they can opt out from my list. It's the wording at the end of the message he took issue with.

What he was incredibly angry about and basically told me to do “strange things to myself” because of it was the word WARNING! (It's in all my broadcast messages, this one included).

He went on to tell me that I don't care about my customers and shared with me several more of his judgements about my business ethic.

This isn't the first time I've received what could be considered a downright abusive and over the top message from someone who opted in for my information. In reality, it comes with the territory.

Don't Let One Person Ruin Things for You … Most People Are Fabulous

Thank goodness these type of messages (and people) are few and far between. The majority of messages I receive are from great folks in my community.

This is the reality of marketing online. Every so often you get a bad apple. You can't let that stop you from doing what you know you should be doing.

But sadly, many people quit when they get a message like I got from this guy. Or they spend so much time wondering how they could have not upset one person, they forget about all the other people who appreciate what they do and what they offer their community.

Renewed Commitment

The upside of this experience is my renewed commitment to sharing with my community that running a business online is not always a walk in the park. Sometimes it's downright weird.

I'm also committed to letting my community know how fulfilling an online business can be.

With this in mind, I would love for you to accept my invitation to join me on June 22nd.

To find out more about the online business lifestyle, join me for the webinar I was telling folks about when I got the message from Mr. OverTheTop. 🙂

Webinar Will Be Recorded

Even if you can't make the live webinar at 10 a.m. Pacific on June 22nd, I will record it. Anyone who registers gets the replay.

If you want to join in, all you need do is go here http://powerupforprofitsbook.com/ and get the Kindle version of my book, Power Up for Profits!

The book is chock full of great information on how to get the most out of your time online. Check it out.

I'm going to share with you how to manage your state when “stuff” happens. How not to let the one bad apple distract you from the 100 great people in your community. How to make sure you don't give up because of one insult. And so much more.

I would love for you to join in.

p.s. The Kindle version is only $2.99 for a few more days. That's 70% off the regular price. After that, it goes up to $9.99. Don't miss out.

http://powerupforprofitsbook.com/

If you already registered, you made a GREAT choice. This is going to be fun.

p.p.s. Ironically, the guy didn't opt out. Making sure to not engage with his energy from this point forward, I did him the favor of taking him off my list. This way, he can find someone else to get upset with. LOL

Simple strategy for generating revenues for soloentrepreneurs

Success tip! If business is slow, or you feel like you're just not advancing the way you want, for one week do this…
 
Rather than playing around on social media, watching fun videos, checking out the latest tweets that truthfully have nothing to do with improving the quality of your life, focus on building your business.
 
1. Make 10 calls per day to past, present and potential clients
2. Write an article specific to your expertise and providing a solution your community needs and wants
3. Work on a new product that will generate revenue
 
Here's an example of a good use of time.
 
I'm working with one client on her short book that is actually a business card on steroids. It will be approximately 30 – 40 pages of great information that provides answers to the top 10 questions she gets asked specific to her expertise and industry.
 
It will have all her contact information, about her section and testimonials from happy clients.
 
It is a simple process that does require focus and time to get it done. However, when she has these available and she meets someone who is a great fit for what she does, rather than give them a business card, she gives them the book.
 
Much more beneficial to the person receiving this than a business card.
 
Unit cost will be under $2 each. Potential earnings from a new client is between $10,000 – $20,000.
 
The main thing is for her to focus on the book until it's done.
 
What are you doing that will position your expertise, create massive value and generate revenues? 
 
Watching a cute cat video is likely not it.
 
Get honest with how you spend your time. The results will happily shock many people.