Blogging and Guest Blogging; Two Excellent Ways to Market Your Book(s)

You Need Readers

Authors need readers… at least if they’re going to make money with their writing.

It takes consistent effort for your writings to become visible to potential readers. This is not a one time, “get er’ done” situation. It’s day in and day out. When you do something every day, you will see results for a long time to come.

Bottom line; as an author, you need to market your books and yourself. Either you do the work yourself or you hire a support person, a marketing expert, or a team of people. Regardless of who does the actual work, you must market.

Most authors don’t put anywhere near the effort they need to into their marketing. Optimally, schedule a minimum of 30 – 60 minutes a day dedicated solely to marketing. The reason I say, “schedule your marketing” is this; if you don’t have it on your daily activity list, it likely won’t get done.

I’ve got news for you… checking your emails is not marketing. Nor is reading posts on Facebook or watching cute videos.

No! Marketing is a proactive process designed to gain visibility for you and your books.

Granted, social media can be a huge part of your marketing efforts, but you must be strategic and extremely focused in your efforts.

One excellent marketing strategy is blogging… both on your blog and as a guest blogger. With your own blog, over time, you will likely build a loyal readership…if you have valuable, entertaining, engaging and useful content posted.

With guest blogging, not only are you showcasing your writing, you are doing so in front of fresh eyes.

There are several ways to find guest blogging opportunities. Three of my favorite are:

  1. Google Search
  2. Blog directories
  3. Blogs you subscribe to

Google Search

A Google search is as easy as inputting a “keyword + guest blogging” in the search area. You can also use “keyword + submitting a guest blog post”.

This should bring up ample locations for you to submit your work to. Check the guidelines to make sure of any restrictions and limitations that you may not be aware of.

Blog directories

There are countless directories you can find plenty of opportunity on. https://www.blogcatalog.com/ is a great choice as is https://www.bloggingfusion.com/.

A quick Google search with the words Blog Directories in the search area will bring up plenty of locations to keep you busy for quite some time.

Blogs You Subscribe To

Are there blogs you really enjoy reading? Is there great content on the blog? If you said yes, then contact the blog owner to inquire about writing for their blog.

Be sure not to spend all your time researching opportunities. Rather, get in, find various locations and then write high content blog posts in which you can showcase your writing.

Bio Box

An author bio box is an area at the bottom of your post that describes who you are. It can include a short bit of information about you (keep it short and highlight something interesting), an image of you or your book and links back to your website, blog or Amazon page.

Conclusion

The most important tip I can offer is to stop thinking about this and do it. Far too many authors spend an inordinate amount of time analyzing what they should do rather than rolling up their sleeves and putting their ideas into action.

Learn some of the most effective ways to market your books. Get my FREE report – Hit #1 on Amazon. Click here.

Action results in book sales. And isn’t that one reason you write… to sell books?

Save

Save

Save

Save

Save

7 Steps to Entrepreneurial Success

drownFor Every Problem There IS a Solution

Have you ever met someone who claims they want an solution to a problem, but when given the answer, they pooh-pooh it?

Then they say, “This stuff doesn’t work.” It’s not that the solution doesn’t work, it might be they (deep inside) don’t want it to work.

Some people are so attached to their story they’ll do whatever they can to be right.

Why is it some people will ask for solutions to their problems, even pay for the strategies to solve problems,  but then continue to do things their way?

It’s like watching someone drown because they won’t learn how to swim and are constantly diving into the water.

Vetting Clients Comes with Time and Experience

I’ve made it a policy to vet potential clients by digging into their history. Mind you, I’m talking about high-end clients. I’m not referring to people who buy a $20 product. I’m referring to those who have one-on-one time with me, hire me to consult or keynote at their conference.

One of the quickest ways to determine if you will be able to help a client is to listen to their back story. A few simple questions will let you know if you will be just one more “they didn’t work coaches” or if you actually can help.

It’s not that you’re not good, even great, at what you do. It’s that some people continually fail to implement ideas that actually will work because they fear failure, success or both. Sadly, by not taking different actions, they are creating the very thing they fear most; failure.

Listen to The Whole Story

victimRecently, I received an email from a woman who was very upset with a vendor she hired.

“I wasted my money. Why does this always happen to me? One more time, I threw money away. When I complained, she wasn’t willing to do anything to fix the problem.”

The email was long and drawn out, but the general tone was the same; the woman felt she had been burned… one more time.

I actually know the vendor and I know her work to be very high quality. I also know she offers stellar customer care.

Several of my personal clients use her services, as do I, and none of us have had this experience. And yet, virtually every vendor this woman worked with resulted in the same outcome; the woman feeling slighted.

Complainers Run In Packs

I’ve heard similar stories from people who have hired coaches. Although the coaches run very successful businesses, have helped lots of people get great results, there are those individuals who never get results from any of the coaches they have hired.

Often, these folks seek out others who have a similar mindset in order to console each other in the “ain’t it sad” scenario.

A closer look will reveal it has little, if anything, to do with the coach and everything to do with the fact the person isn’t willing to implement the ideas presented.

I’m not saying there aren’t some bad, really bad, coaches. What I am saying is everyone has an M.O.

Success Was Hers… But It Frightened Her

Years ago I worked with a woman who wanted to build a strong local presence, increase the number of private clients she worked with and of course, increase her revenues and profit margins.

We worked on a great solution; it was to get out in her local market and offer complimentary presentations.

Initially, she was gung-ho, implementing virtually every idea we discussed.

She hosted her first ever event in which 45 people attended. Everyone gave her rave reviews.

She made a very nice offer to those in attendance and sold several thousand dollars worth of services.

Her results were wildly successful.She was on Cloud 9.

“I love this. I want to keep doing this,” she exclaimed.

Yet, within a very short period of time she reverted back to old behaviors. She quit doing the very things that resulted in her successful outcome.dance

When I asked her what was going on, she gave me a song and dance about this not being what she is meant to do. And off she went to chase more squirrels.

Last I heard, she was once again struggling in her business and deciding if she needed to close shop.

To me, this is insane.

How do I know? Because for years this was my story.

My Story Was Like A Broken Record

Although I knew I needed to do things differently and would seek out how to make changes, I continued to do things my way.

My way ended me up fat, broke and frustrated. I was so attached to my story of why I couldn’t succeed that no matter how clear the answer was I would hold fast to “my way.”

I came to realize (and accept) if things were to change in my life I HAD to be willing to do things differently.

I had to be willing to take full responsibility for my actions. I especially had to be willing to get uncomfortable in order to let go of what was familiar and keeping me broke.

Taking responsibility, changing the way I did things and not telling the same old story has allowed me to create a successful life and business. I’m coming up on my 23rd year in business.

Find Those Who are Doing It

Over the last decade, I’ve hired several business coaches. Each has a proven track record, has something unique to offer and each pushes me out of my comfort zone.

The fact is, if you want to go beyond your current level of success it is essential to get outside, often wayyyyyy outside, your comfort zone.

I would be incredibly foolish if I were to pay experts for their insights and then not apply what they recommend. After all, I hired them for a reason; they knew things I didn’t.

By applying what they advise, I get to experience even greater success than I can achieve on my own.

For example, with one coach, one recommendation I implemented resulted in over $30,000 worth of added revenue in less than a month.

If I would not have tried her method I probably wouldn’t have generated the extra $30,000.

The knowledge I obtained from my business coaches is beyond outstanding. Yet, it’s worth nothing to me if I don’t apply it.

The Insanity of Investing (ooops – throwing money away)

Frequently I see people who will invest in great information from people with a proven track record, yet they put a half-hearted effort into implementation or worse yet, do nothing with the knowledge (or argue why they are different, their market is different and hold to the belief the information won’t work for them) and then they say the expert’s information doesn’t work.

It never ceases to amaze me how much people invest in programs, seminars, workshops and mentors only to continue doing things their way. The very way that got them where they’re at and likely has them stuck in a rut of some sort. After all, if they weren’t in a rut why would they invest in the knowledge and guidance in the first place?

Mindset is Everything

A place people get incredibly stuck is with their money mindset.  I see this every single day.

Countless men and women continually talk about how tough times are. They claim they just can’t seem to make money. When they see others making money the first thing out of their mouth is, “You are so lucky. It’s easy for you.”

screechThese type of comments grate on my nerves as much as fingernails on a chalkboard.

It’s not luck or things being easy that allow some people to continually generate revenue. Not at all. It’s that we have different strategies.

Building and running a successful business takes discipline. It’s not something that “just happens.” It’s something you plan and work at.

 

Stop the Blame, Stop the Insanity

Rather than blaming the economy or saying people are just not spending money, why not pay attention to your own habits, thoughts and conversations.

Organize your day in a way that you have specific outcomes you MUST achieve.

Avoid conversations that include, “I’m not making any money,” and “I have no idea how I’m going to make any money.”

This is absolutely essential to changing the money mindset. More people engage in the “Money is tight” conversation rather than, “There is more than enough to fill my needs.”

The willingness to NOT engage in negative conversations is absolutely essential to unblocking money channels.

Read books, listen to CDs, and absorb anything and everything on positive money beliefs that you possibly can.

7 Step Process

Want to see a change in your business for the better? Try these 7 Steps To Success

  1. For a period of 30 days start your day by expressing gratitude.
  2. Begin your time in your office with something that will monetize your business. Stay out of email first thing in the morning other than to access any emails that are directly connected with monetizing your business.
  3. Minimize your time in social networks unless the time is directly related to your business growth.
  4. Be willing to end conversations talking about “how slow things are, my market is different, my business is different, you don’t understand, blah, blah, blah.”
  5. Engage in conversations about business growth, what the market wants, needs and is willing to pay for, trends and possibility.
  6. Map out your next 30 days. Put a plan in place to create something that will monetize and grow your business. Work the plan.
  7. Rather than assuming the success others experience is based on how lucky they are, dig deeper and take a look at what they are doing to create their success. Look at their systems and be willing to model what they are doing. It’s likely when you do you too will experience a new level of success.

Here’s the deal; you can choose to continue on the path of the insane people who have the solutions at their fingertips, but still do things their way or you can follow the path of those who are wildly successful.

The choice is yours.

Take Your Business to the Next Level

Ready to take your business to the next level? Join me on March 20th in Portland, Oregon for Passion for Thriving Event. Only 40 spots available and most have been claimed.

admit-image

For only $47 you will spend a full day with other conscious women who are all committed to their businesses and their success.

The event takes place in Beaverton, Oregon. There’s just one thing… seating is limited to 35 people and only a few spots remain.

Event Registration Click Here

 

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Are You 100% Committed As An Entrepreneur?

diveSuccess Is Determined By Your Commitment

In the 22 plus years I’ve been in business I’ve seen a lot of people come and go with their own businesses. The majority won’t survive, let alone thrive.

Yet, some have weathered every storm because they were willing to do what it takes to stay in business. These are the ones others often call “lucky.”

Newsflash! Luck has very little to do with their success.

Running a business is like jumping off the high dive. If you want to succeed, you have to be fully committed.

Most people have no idea what it takes to keep a business going. Countless individuals will start a business only to discovery it takes a more, a lot more, than simply beginning.

Actually, starting a business is the easy part. Keeping it going is yet a completely different conversation. Becoming profitable is still yet another conversation.

With Risk Comes Reward

This post was originally written back in 2014. I was promoting a live event. At that time, I offered a refundable deposit. The idea was to get people to make a commitment by putting down a refundable deposit. When they showed up to the event, they got their deposit back. Simple enough.

Little did those in attendance realize what a risk putting on these type of events could be. What with the space rental, marketing, any support material given to attendees, audio visual, decorations and staff costs, and the investment quickly added up. It could be quite hefty … in the tens of thousands of dollars.

These events were always profitable because I created opportunities for those in attendance to enroll in one of several programs I offer. Yet, there was no guarantee as to what the profit margin would be. The events were always a risk, but when you’re in business, risk is the name of the game.

100% Committed with Restrictions

During the time I was promoting my annual event taking place in October, 2014, I received a message from a woman who wanted to attend the event.  “I’m 100% committed to growing my business, but can’t afford to get the $197 refundable deposit ticket.”

She wanted me to forego the deposit to accommodate her.  She lives only a few miles from where the location was.

She became upset when I said no. I explained that the deposit would be refunded and still she insisted she be the exception to everyone else putting down a deposit.

I wondered if she had any idea what my investment to offer the event was. Obviously she had no idea. And yet, even if she did, she likely wouldn’t have cared.

Who’s Right, Who’s Wrong?

I don’t share this to say I’m right and she’s wrong, but to make a very important point. Running a business takes risk and financial investments. If you’re not willing to invest in growing a business, you are more likely a hobbyist than a business owner.

When someone says they are 100% committed to running a business, obviously this means different things to different people. This woman was 100% committed with lots of restrictions.

The irony of the situation is that the woman told me the event is exactly what she needed, but she was not willing to be inconvenienced to obtain the very information that could be an absolute game changer for her.

Yet, I would venture to say that even with the right information, nothing would change for someone like her. Why? Because if she wasn’t willing to put a little skin in the game to get a seat into the event, she certainly wouldn’t invest in other necessities to run a business.

Are You Willing to Risk?

I’m not going to beat around the bush here to coddle someone into thinking that running a business doesn’t take some risk. I would be doing a great disservice by pretending otherwise.

I’m not sure where people get misled into believing that growing a business does not require time, money and effort. It does. And if you’re not willing to put “skin in the game” you’re NOT 100% committed.

You can argue this point until the cows come home, but it’s likely if you are holding on to this type of belief you are also holding on to your business floundering.

Maybe You’re Not Cut Out for Business

Some people absolutely should not go into business for themselves. They are not cut out for all that comes with the process.

What they want is the upside of running a business. The freedom they believe they will experience by having hoards of people want to do business with them, but they are not willing to experience what it’s like to methodically build their business.

Ask any successful entrepreneur what it takes to build a business and you will find a common thread. You have to treat a business like a business. And that means you have to invest time, money and energy.

Otherwise, as my one of my business coaches would often say, “You have a hobby not a business.”

The Model Has Changed

Since that time, I’ve done away with the refundable deposit event model. However, I still offer events. They range in price from $47 on up to several thousand. This allows me to attract serious entrepreneurs. Those individuals who know it takes a commitment to grow their business.

powerliveaudience

To check out my upcoming event designed for “Women of a Certain Age Committed to Success” taking place on December 15, 2016 go to www.powerupthinktank.com. For only $47 you will spend a full day with other conscious women who are all committed to their businesses and their success.

The event takes place in Beaverton, Oregon. There’s just one thing… seating is limited to 35 people and only a few spots remain.

Event Registration Click Here

 

 

 

 

Save

Save

Save

Save

Save

Are You Getting Your Share of Mailbox Money?

What the Heck is “Mailbox” Money?

mailboxMailbox money is income that arrives either in your physical or virtual mailbox, often in  a somewhat fixed frequency with a minimum of management, basically the definition of passive income. There are a number of types of revenues that fall under the definition including income property payments, ongoing affiliate commission, membership fees, monthly client payments, and dividends.

There are also revenues that are one time revenues that arrive by way of your physical or virtual mailbox. These could be for programs you host for others such as a webinar in which an offer is made, live events that people prepay for, a short term consulting gig, or a speaking engagement.

Regardless of what the money is for, there’s something very sweet about getting various amounts of money from a number of different places. When you get everything from a $7 payment on up to one that is several hundred, even several thousand, and everything in between, in one day, that’s something to smile about.

Who Coined the Phrase?

My research didn’t deliver any answers on where the term first started (so if you know, put the information in the comments below).

I first heard the term from Mary Morrissey on a webinar she hosted.  When I heard her definition, I realized I have had mailbox money for years. From that point forward, I was much more aware of how many avenues my revenues have come from.

Based on how you have your business set up you likely have a general idea of a minimum amount of money that will arrive daily whether it be a few hundred or a few thousand. Unless you receive payments based on what is listed at the beginning of this post, you likely won’t know from day-to-day how much cash will arrive. The reason? Multiple streams of revenue that fluctuates from day-to-day.

How to Create Multiple Streams of Revenue

Multiple streams of revenue is exactly what it sounds like; money that comes from various sources. One way to create multiple streams of mailbox money is with information products; yours and those you sell for others.

The more information you have to offer that your market has an interest in the more revenue you can generate.

Additionally, you can generate multiple streams of revenue with services. Whether it be a one time VIP Day, a short term coaching package or a full year program, these are yet more ways to increase your streams of revenues.

Affiliate Revenue is as Sweet As it Gets

No products of your own? No problem. If you have no products of your own you can start by becoming an affiliate seller. I have colleagues who make all their income offering affiliate products and services to their market. This is a viable way to make a great living, when you know what your doing.

Make sure whomever you sell for and whatever you make available you are selling an outstanding product or service you are proud to make available to your market. Never, ever, ever sell anything you can’t put your personal stamp of approval on.

A common way many of us become affiliates is by using a product or service, liking it, and then recommending it to our market. For example, I use LeadPages and really like the service. I have no problem encouraging my community to consider using LeadPages in their own businesses.

Avoid This At All Costs

Don’t sell simply to make money. Making money simply for the sake of making money may be short lived. Start from the point of, “What would create the greatest value and truly serve my market?” When you think in terms of being of service, the money will follow for a long time to come.

You may have to test a few products to identify your markets’ sweet spot both with the type of information you are introducing and the price point.

Some online entrepreneurs are very successful by selling other experts’ products. Others prefer to create their own. Still others like a combination of the two.

I lean towards the latter.

If you’re planning on developing your own products now is the perfect time to begin. However, you will be well served to plan out what you introduce.

Steps to Success

Follow these simple steps to move you in the right direction.

  1. Identify what your potential customers are interested in. A survey can help considerably in this area.
  2. Determine what knowledge you have that people would be willing to pay for.
  3. Decide the format for the information product; video, audio, MP3.
  4. Determine method of delivery; ClickBank, autoresponder, other.
  5. Determine method of payment; PayPal, credit card.
  6. Develop the product.
  7. Develop a landing page. If you’re not qualified you can find plenty of eager designers on www.elance.com or get a free or low cost template program.
  8. Market.

Does it Take Work?

The short answer is YES! it takes work. Putting systems in place to generate multiple streams of revenue isn’t something to be taken lightly. You need to know what your promoting that will generate the revenues AND you need to know that if you promote garbage products and services simply to make money is NOT the way to go. You will be setting your community up and you’ll be setting yourself up for a lot of unhappy people.

Start immediately to make it policy that you only recommend things you can put your personal stamp of approval on.

I can assure you that when you have several things to offer your market, both yours and those of other experts, you’ll get very used to watching your “mailbox money” arrive on a daily basis.

So much in fact, you will know what it means to have a lifestyle business.

What’s your experience with mailbox money? Are you getting your share?

Be sure to join in on the Power Up for Profits Facebook Group.

facebook-image

Save

Save

Save

Save

Save

A Few Must-Knows When Using Images in Your Blog Posts

There’s no doubt about it, images94%45-60 increase views on a blog. According to digital marketing expert, Jeff Bullas, “Articles with images get 94% more total views. Including a photo and a video in a press release increases views by over 45%.

“60% of consumers are more likely to consider or contact a business when an image shows up in local search results.”

If your not using images, you may be missing out on increased interest in what you write about. And isn’t getting people to actually read your posts what you want? If it’s not, why the heck are you blogging for in the first place? If it’s purely for your own satisfaction, go for it. But for most of the people I know who blog, myself included, we want people to read our posts and in many cases, take some type of action.

If you’re selling products from your blog, images definitely increase the interest of the potential buyer. However, the quality of the product image is essential.

When using images you want to make sure you follow a few simple guidelines. Avoid copying images off of Google without either paying for the images or getting expressed permission from the photographer. If you miss this key point, you could set yourself up for a lot of problems.

You can utilize services where you pay for single use of an image. There are plenty to choose from such as iStock, Bigstock and Shutterstock.

If you’re looking for ample choices on photos check out Pixabay. They have lots of free images you can choose from. Be sure not to use the ones with watermarks. This means you likely have to pay for the watermarked images.

The least expensive and safest bet is to use your own photos. But make sure they are not blurry and as high quality as you can get them. The best part of using your own photos is being able to  edit your photos into a real masterpiece you can call your own.

I recently discover Canva and love how easy it is to edit and create my own images. I can also buy images they provide for $1.

Another resource I recently discovered is BeFunky. Fun, fun, fun photo editor.

Here are a few of my “first attempts” at both Canva.

spirit-ready30-day-challenge

I’ll be the first to admit I’m not an artist or editor. But I’ve been having lots of fun with Canva and BeFunky.

I know the more I use each of these, the better I will get. (Isn’t that true for anything we do!) For my first few, I’m pretty happy with the results.

Regardless of what route you go, images do make a difference. Think about it. Amazon wouldn’t sell anywhere near what they do if it weren’t for the images of every product listed on the mammoth site.

For example, I recently bought a table water fountain for my office. I liked it so much, I bought a couple of my clients the same water fountain.

If I were to try and describe it without a picture, you may not get the actual feel for what it looks like. But with an image, you know exactly what I’m referring to.

The image below lets you know if this is something you would be interested in…or not. Click the image to go to Amazon for the full description of the water feature.

Put careful thought into the images you use. Make sure they tie into your message. Avoid simply throwing something into your post just because you heard you need images.

As with anything, the more effort you put into what you’re doing, the better.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

facebook-image

Save

Blogging a book is easier than ever and other benefits of blogging

blogging-benefitsI’ve been blogging for years and can’t imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my opinion on.

I’m always amazed when someone doesn’t seem to understand the value of blogging. There are so many benefits to starting and maintaining a blog. Without a doubt, the return on investment far exceeds just about anything you can do to grow your business.

Building community

One of the best ways to build community is to start by commenting on blogs that your potential readers would be interested in. When you comment, create value with what you write. Commenting is a great way for people to get to know you. Keep in mind, one comment on one blog is not going to get you much traction. Consistency will.

Inviting thought leaders and your readers to write posts for your blog is yet another way to build community.

Inviting your readers to leave comments on posts will get them more involved than if you simply hope for people to leave comments.

Being viewed as a thought leader

blogging-your-way-to-successBlogging about things you are passionate about and you’re willing to take a stand on will position you as a thought leader. The reality is, there are not many limitations on what you can blog about.

What frustrates you? What upsets you? What do you believe in? Whatever answers you came up with, be willing to blog about it.

Many a blog have been started by stay at home moms who were passionate about better education for their children. Countless blogs have been started by those committed to the well-being of animals.  Blogs on fashion, money, nutrition, relationships and just about anything are started on a daily basis.

Each blog that gets started is an opportunity for the blog owner to have a positive impact on those things that are important to them and their community. As with building community, sticking with your blog on a consistent basis is key to your success.

Visibility

I’ve had incredible opportunity show up as a result of blogging. One of the most amazing was when I used my blog to raise awareness and funds for rescue animals. I’m passionate about the care of animals. Little did I realize how many of my readers have similar interests. That is, until I hosted a fundraiser using Thunderclap and GoFundMe and blogged about it.

ibpsa-logo-website-designAs a result, I was invited to speak at BlogPaws. From there, I have presented at WIPIN and IBPSA conferences. Each of these opportunities has created more opportunities.

The blog definitely gives me incredible visibility and yours can do the same for you.

Monetization opportunities

There are many ways you can make money with your blog. You can sell products directly from your blog. You can offer affiliate products from Amazon, JVZoo, ClickBank, or directly from a vendor.

instant-teleseminar-comboA great way to position an affiliate product is to review something you use and like. For example, I’ve been using Instant Teleseminars for years. It’s an excellent platform for teleseminars and webinars.

The downside for some is pricing. Although there are plenty of free services, the functionality of Instant Teleseminars compared to the free services is far superior.

Boom! I just gave you an actual example of how to do a short review for an affiliate product. Of course, the link I provided you IS my affiliate link and should you choose to get Instant Teleseminars, I will benefit financially.

Traffic conversion

hit#1-amazonThere are a number of actions that can be considered traffic conversion. The most obvious is when someone opts in for something you give them in return such as an eReport, a webinar seat, an audio file, a complimentary consulting session or a group training to name just a few opportunities to convert visitors into subscribers on your list.

A word of caution; avoid giving away something that requires a lot of your time such as consulting sessions. Rather than making it open to anyone, you can require visitors complete an application that allows you to determine if the person is a great fit for time on the phone with you.

Other types of conversions would be setting an appointment for professional services such as carpet cleaning, initial dental checkup, dog boarding, dog grooming or any service you offer.

For extremely high end services, selling directly from your blog may not be the best choice. A great choice is to encourage visitors into what is referred to as an engagement series. This is exactly as it sounds; engagement with your visitors with high value information.

Driving traffic to your social media networks

I love using my blog to encourage visitors to join my private Facebook group. It’s all very fine that people read my blog posts, but there’s no guarantee they will return. By offering them the opportunity to be a part of my private Facebook group, I have more opportunity to build engagement and value for them.

Writing a book

Yup! Blogging is a powerhouse way to write a book.

“Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so,” Nina Amir reveals.

“Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book.

“Many make the mistake of not bothering to consciously write a book. They just blog.

“Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog.”

To get the most out of your blogging efforts, create a vision for what you would like to happen as a result of having a blog.

Is it for visibility? Monetization? To be viewed as an authority? To build a subscriber list? To write a book?

Whatever your reasons, plan out your course, stay focused and stick with it.

facebook-image

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

 

Save

Save

Key indicators to know if your office is set up for success

From 1994 throfficeough 2013 I worked out of my home. Like many home based business owners, I prided myself on the fact that the walk from my bedroom to my office was a very short distance.

This all changed when I moved my business out of my home to an office space a few miles from home. The greatest advantage to making this change is the clear separation of home and business.

Another great benefit is having a nice space to host clients for VIP Days or intimate mastermind meetings.

The downside is not being around all my animals throughout the day and the fact that I no longer work in my jammies.

For anyone who wonders why I wouldn’t simplyall-three take my animals to work with me, loading up three horses and three dogs and a cat on a daily basis would be a bit much. LOL

Seriously though, after nearly two decades of having a home based business, when I made the decision to get an office space nearly three years ago, there was a period of adjustment.

I was so used to working any time of the day or night, that to have regular office hours was kind of freaky. (Now I love it)

simple-barn-doors-hardware-lowesAnother big change in the business was having Karen, my business and life partner, go from operating full time in the business to scaling way back in the business in order for her to pursue a different kind of business; indoor barn doors that are actually functional art as well as closet, pantry and office space doors.

After months, actually nearly a year of her being out of the office, Karen stopped by my office and commented on how not much had changed in the energy of the office since she started her own business. Her recommendation? Feng Shui my office.

Sounded like a great idea to me, but I wasn’t sure where to start other than with a Google search. There was no shortage of information. Some really good and other information not so good.

What I found interesting is with the thousands upon thousands of pages of information to choose from, there were only a few experts who consistently utilized content marketing to reach their audience. Most of the “so called” experts had one or two things available and that was it.

Eager to learn what I could, I actually booked a consulting call with a gentleman who has videos, ebooks, audios, landing pages and lots of enticing information available. He even had some media interviews posted.

I didn’t book the session right away because I wanted to make sure my time would be well invested. Granted, this was for a complimentary session but I already knew that if I liked the experience I would likely book more (for a fee).

Excited to talk to an expert, I anticipated the day of our session like a kid waiting for Santa to arrive. But my excitement turned to disappointment when I received a message a short while before our session letting me know that he had double booked and I was the one that got bumped.

Okay… that happens. It’s likely if you’ve been in business long enough you may have done the same thing. I was willing to let it go, but when the guy took several days to get back to me with another choice, I had gone on to other searches and found a different solution.

Lesson in this is; he worked really hard to get my attention, engage me, build my trust, get me to book and appointment and then he let the ball drop. Have you been guilty of this with potential clients?

We’ve all heard, “First impressions are lasting impressions.”

Is he as good as his content makes him out to be? It’s likely he is. But I, like most people searching for a solution, get impatient and we want to know our potential business is appreciated.

During the time he had cancelled and finally gotten back to me, I came across some great information and books that addressed a lot of my questions. On my own quest, I started buying a few things for my office.

One is a beautiful water fixture that sits on a table in the South part of my office. According to the Bagua Map, this is where a water fixture is best positioned. This is the career space.

Behind me sits a candle. It is on a book shelf that is in the Illumination and Reputation area and fire is perfect for this area.

There are other additions to my office such as a live plant on a beautiful wood table in the foundation and family area.

I’ve had a lot of fun using my intuition to select pieces I am adding to my office. The energy has definitely shifted and it has such a great feeling from the moment I walk through the front door.

I am continuing to add to the space to create the best feeling I can. Whether I am meeting with a client, working on a new information product, blogging or being interviewed by the media, my space energetically supports my actions and efforts.

Not only do you need to set things up in your visible work area, it’s beneficial to have the right kind of software programs that support you in your day to day activities.

A few services I use that I definitely wouldn’t be without out (at this point in time) are LeadPages and Instant Teleseminars. Both are essential in what I currently do.

leadpagesWhat are you doing to enhance your work-space? Regardless of whether you work out of your home, an office offsite, you share an office or you co-op, you can do amazing things to enhance your space and making it somewhere you love showing up fully for your business, your clients and customers and yourself.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

facebook-image

Save

Save

Save

Save

Save

What a 9k race and marketing a book have in common

111I did it! I finished the Umpqua Strong 9k race. Today’s race was one year to the day that a tragic situation happened at the college in Roseburg, Oregon. Nine lives were cut short by a madman.

Today, thousands joined together to show our respect, raise money and create a tight community bond.

As I ran the race at a steady pace, I couldn’t help but feel so much gratitude for the gift of running.

Running is a heck of a lot easier than when I began the sport of running a little over a year ago. One reason is I track my time with my FitBit. And I stick with it.

So back to running for just a short period of time. It’s been just a year for me to run in races. I’m definitely not the fastest, but now I can proudly say I’m not the slowest.

I used to talk about how I wanted to do a marathon, but for years that’s all I did…talk.

One day I decided to quit talking and get out and “do the deed.”

I actually participated in my first full marathon at the age of 61. I was a walker, not a runner. At 62 I “sort of” ran in the same marathon as the year before.

Now, I do fair amount of 5k’s, 10k’s, 5 milers, 10 milers and a few half marathons here and there. I love when I run the full race regardless of what distance the race is. It’s one of the most exhilarating feelings I get.

What I know to be true is this; running takes practice. It takes consistent effort and dedication. The more focused I am, the better my result.  And if I want to do my best, I must study the sport, surround myself with other runners and learn from those who have been there, done that.

It’s the same with writing, publishing ahit#1-amazon.pngnd marketing your book. You can talk about what you’re going to do or you can dig in and write the book, get it published and learn how to market it.

So what do you need to do to get the most out of your efforts with marketing your book? First, take it seriously. You have to put effort into what you’re doing.

Step One: Define your ideal reader.

Before you do much of anything, you have to know who wants to read your book. Who is your “sweet spot” reader? What would motivate them to buy your book, let alone spend hours upon hours reading it? The more you know about your ideal reader the better.

Step Two: Determine where your ideal reader hangs out.

What social networks to they frequent? What forums do they belong to? What podcasts do they list to? In other works, how do they spend their time (primarily online)? The more you know what their habits are, the better.

By understanding what their interests are, which identifies where they hang out, the more targeted your efforts can be.

Step Three: Have an ongoing focus of being discovered by your readers rather than simply trying to sell, sell, sell.

It has been said that content is king. It’s actually true. Yet, not just any content. It has to be stuff your community would be interested in. By providing great content, you actually make it easier for potential readers to find you. Content is everything from blog posts, social media posts, interviews you do, comments on other blogs, comments in groups you belong to on Facebook, tweets, articles on directories, and anything that has a great shelf life online.

Of course, there are offline areas too, but for the purpose of this post, we are focusing on internet marketing strategies.

Step Four: Build a community of readers.

You build a community of readers by engaging people. If they post comments in your Facebook group, respond. Do the same when they mention you in a tweet or on any number of social networks. Social is just that, social.

Building a community takes time and effort. And, it’s not about always trying to sell something. It’s about serving first, building trust and then making offers that align with your community.

Step Five: Tell your story… be transparent.

Readers can get information just about anywhere. What they can’t get is you unless you are transparent. Sure, not everyone wants to know you or will like what you have to say. And that’s okay.

What you want are the people who appreciate your perspective, experience and point of view. The more you share who you are (within reason of course) the better.

Step Six: Have a solid social media plan that you can stick with.

First, I want to define what a social media plan is. In essence, it’s a summary of everything you plan to do and hope to achieve for your business using social networks. In other words, what are your specific goals with social media? Based on your answers, you would put together a list of activities you need to implement on a regular basis.

Your plan should include how you plan to increase engagement with your community. Remember, serve first before trying to sell, sell, sell.

In the end… focused and consistent action rules

Over the years I’ve talked to more people than I can count who talked about writing the book, but they never got around to it. Or if they did, they never learned how to market their book. The result was no result in sales.

Don’t let this happen to you. One of the most important things you can do is learn how to do an effective launch.

Part of a good launch is knowing what to do with your Amazon presence. Amazingly, most authorpreneurs don’t know three key areas of preparation.

Check out my FREE report – Hit #1 on Amazon. Go to www.oneonamazon.com

Join the Power Up for Profits Facebook Group.

facebook-image

 

 

Save

Save

Save

Save

Save

Save

Save

Save

Virtual Book Tours – Insider Secrets to Making Them Work

Book tours have been around for a long, long time. Before the days of virtual book tours, when tours were publisher-sponsored, covering several cities, book tours were very cost prohibitive.

Fast forward to today. Nowadays, most authors are responsible for their own book tours. This means they have to plan, pay for and promote their own tours.  Thus the reason very few indie authors do in-person book store tours.  The choice for most authors is the virtual tour.

In spite of minimal costs for a virtual tour compared to an in-person tour, there is still a lot of work involved. If you want to stay sane during a virtual book tour, consider putting at least one support person on your team to handle all the details.

According to Loolwa Khazzoom, in an article she had published in The Huffington Post, “The biggest mistake authors make is waiting until their books are published, before thinking about reaching out to media.”

The success of your tour depends entirely on where your interviews, posts and reviews are posted. Thus the reason to plan your tour out as much as possible.

With that said, let’s look at some of the elements of a virtual book tour.

Virtual Book Tour

A virtual book tour is a combination of online media including radio, podcast shows, teleseminars and webinars that air during a specific period of time combined with multiple blog posts during the same time period.

Many authors focus solely on blog tours, but there’s a huge advantage to incorporating media into the mix.

By combining a blog tour and media tour you definitely increase your visibility and credibility. Your writings will be viewed by new eyeballs and you will be heard by thousands, possibly millions, of potential book buyers. This is exactly what you want.

When done right, you are able to reach more of your target market. It’s important to be clear on who your market is. Also who is reading the blog you are going to post on for increased reach with the most targeted market.

There’s no point in writing for blogs that are not viewed by those who are interested in what you have to say and offer.

Guest blogging opens up opportunities for potential joint venture relationships with the blog owner. Search engines love blogs, and, when you use the right keywords, you are creating incredible opportunities for better SEO.

In addition, you can increase your own opt-in subscribers, if you do have a link in your bio at the end of your post.

If you’re wondering how to increase your subscriber list, check out the Insider Club where you can learn tons of great information on gaining market reach, online visibility and increase your audience engagement.

How much work does it take?

The amount of work for a high-traffic blog or a low-traffic blog is exactly the same. Your goal should be to find blogs with high visibility.

You must find the blogs, gain permission from the owner to guest blog, write the post and help promote your appearance. Although this does take time, when done correctly, the benefits are plentiful.

Although not always possible, most blog owners will let you add in your short bio with a back link to your blog or website. Do not write anonymously. After all, this is for visibility and selling books, not just to be writing.

In some cases, you will be asked to write original content, but in many cases you won’t. You have to determine if it is worth the time invested to create original content.

When your systems are in place, such as a conversion funnel, you can gain incredible benefit from blog tours and guest blogging.

Blog Tour

  1. A blog tour is a tour of various blogs and websites. It is recommended to post on blogs that have a similar readership as those who would be interested in your book.
  2. A blog tour is a great opportunity for an author to reach high numbers of potential book buyers and readers.
  3. A blog tour contains blog posts, interviews, reviews and/or guest posts that are posted to a series of blogs during a specific period of time.
  4. A blog tour can be done live where the author actually visits each blog and answers questions by the host. You can also do a tour where your information is submitted ahead of time in order that you have greater reach without being restricted by the clock.
  5. Virtual blog tours are a wonderful alternative to a “live” bookstore tour. There’s no travel involved and costs are minimal.

Media Tour

There arecrop many similarities between a virtual blog tour and a virtual media tour. The major distinction is the medium.

As an author, it is essential to be on the lookout for creative and effective ways to promote your book(s). Virtual book tours definitely fit the bill.

They are also a great way to increase your position on Amazon. With the right plan, enough effort and lots of sales, you can also Hit #1 on Amazon. 

Save

Ethical bribes create trust, “value first” and leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”

Actually, giving people a sample of what you do can work great. In the online space you can offer eBooks, eReports, videos, audio files, podcast shows and articles to name just a few of the many ways to create value first before asking for the sale.

Make sure whatever you offer is of very high value. The notion that it can be low quality because it’s free is way off base. After all, in many cases this is the first touch point potential customers have with you.

Additionally, make sure that you have a clear path to where you want to take people. What is your end game? Where do you want potential buyers to end up? What needs to be put in place to make this happen?

If you’re a consultant who uses free reports to secure leads, do you have a process in place to follow up with those who have expressed interest by opting in for your report.

An obvious path would be:

  • Opt in
  • Series of follow up messages
  • An invitation to complete an assessment
  • A complimentary coaching call for those who put effort into the assessment
  • A discussion on what solutions you provide via various consulting programs

cropAuthors, a chapter of your book turned into a report is a really nice giveaway. Another idea for authors is to shoot a short video that explains something written about in your book.  Then there’s the idea of hosting a webinar on a topic that is directly related to your book.

Bottom line is this; whatever industry you’re in, if you are a service based business, offering free content is one of the best ways to gain trust, generate leads and grow your business while serving your market.

Access Hit #1 On Amazon FREE eReport.