Authors: Will Your Platform Get You Noticed?

The dream of many authors is to get an agent and a contract (and advance) from one of the big five publishers.

If you want to increase your opportunity with your book, you need to have an author platform. Simply put, a platform is where you are visible with great market reach and influence. This increases your value to a publisher due to greater possibilities of selling books… and lots of them.

To some authors the concept is clear, yet the majority are confused by what it actually means. This confusion can lead to inaction on the part of the author to build a platform.

“Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.” Jane Friedman.

Be a Serious Player

If you want to be taken seriously as an author, you must develop and grow your platform. It was in the nineties that agents and publishers began rejecting nonfiction books due to the author not having a substantial reach.

Many authors assumed that the publisher would take care of getting them in front of their readers, when in fact, the publishers were, and still are, more likely to work with authors who are proactive in creating a market presence.

Now, more than ever, an author must have a platform to achieve their greatest results with a book.

Putting Together Your Platform

Two main areas for your platform are your visibility and your target audience. In order to optimize your efforts you need to focus on these two areas.

Visibility simply mean this; where will you be seen? You can project your opportunities base on where you’ve appeared in the past such as guest blogging, featured articles, interviews on podcast shows, radio and television. Visibility is also directly related to your social media platforms.

Target audience are those people who are most likely to be interested in your information. These are the people who view you as an authority and influencer.

Activities that create your platform

Building a platform requires ongoing, consistent action. To assure you take consistent action,  create a visibility checklist. Each day, do something to gain visibility and market reach. The more consistent you are, the better.

  • Content marketing
  • Blogging
  • Interviews
  • Speaking
  • Collaboration

Content marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that builds your authority, influence and market reach.

Blogging

Blogging is the process of writing content for your blog and/or as a guest blogger.

Interviews

Interviews can be done by way of podcast shows, radio shows, television, live stream, or print media.

Speaking

There is plenty of opportunity to speak and present. Online you can do teleseminars and webinars. Offline, they can be small, intimate groups, or large groups where you are a keynoter. Speaking is one of the best ways to build a platform

Collaboration

Partnering with industry influencers is a great way to increase your market reach and build your platform. Recently, I partnered with the owner of a video company. We were both able to increase our influence and market reach due to our collaborative efforts.

Time Takes Time

Building your platform takes time. It’s not going to happen without continued effort. It’s a mistake to think you can do something once and get the type of result you are seeking.

Think of it this way, if you were to do  one thing every day for a year, your results will likely be lightyears ahead of most authors.

Whether it be a blog post, guest blogging, radio interview, article marketing, social media posts, videos and livestreams, and speaking engagements, when you do something each and every day, your market is going to notice.

So will publishers and agents. When you have a lot of content online that is of high value, you become a minimal risk. Actually, when done right, you become an in demand expert.

Go Deep

Want to dig deep into building your platform? Join me on Wednesday, October 18th for a private training for members of the Book Accelerator membership program. For only $37 a month you receive the live training and a full suite of training on how to launch a book. This includes a backend membership area with dozens of videos, PDF files, checklists and cheat sheets.

Best of all, there’s a 100% money back guarantee.

Go to www.anatomyofabooklaunch.com

Authors: Free Conversion Funnel Templates that Make You Money

Conversion funnel. Sales funnel. Marketing funnel.  As an author, it's to your benefit to know what these terms mean.

A funnel (regardless of whether it's called conversion, sales or marketing) is the term that applies to a process you take subscribers, clients and potential clients through that usually starts with a free offer and ends up with a paid offer.

Basically, you are guiding the customer toward various conversion points. Ultimately, you are encouraging people to take you up on a paid offer. There are various ways to set up funnels. When you know what you're doing, you can turn a $20 book purchase into one that generates hundreds, even thousands of dollars in sales.

Authors Want to Make Money

Although some authors could care less about making money, most do want to make money from their efforts. If you're able to make money you're able to keep writing without worrying about how you're going to pay your bills.

Selling books, in most cases, is not going to give you the type of revenues that will pay all your bills. Sure, for a handful of authors, their book revenues are substantial. For most authors, it's necessary to incorporate various revenue streams in the mix.

The image of my white board (above), shows a simple conversion funnel virtually any nonfiction author can develop.

Simply put, you create a free offer that your readers are interested in. From there, you have a low-priced up-sell that's an easy “yes” for subscribers.

Not sure how to create conversion funnels. Click here http://www.powerupforprofits.com/salesfunnel to access several templates virtually anyone will benefit from.

What's the Process?

Most people agree you need a sales funnel, yet, many have no idea how to make them really work.

There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other hand, you are seeking to build long-term relationships with your customers and be viewed as the “go-to” expert, you need a systematic approach. While widgets are sometimes part of my clients’ product offerings, they usually want to go beyond the widget and make a difference in the lives of their customers. They want to provide long-term solutions and create ongoing relationships with their customers. They want to build their business based on trust, value, and integrity.

No matter how great your product, most people will not buy a high-ticket product or a $1,000, $5,000, $10,000-plus mentoring course or consulting contract without first being introduced to you by way of a free or $20-$50 offering. This is what is referred to as “funnel marketing.”

1_Sales_FunnelCustomers enter your funnel by way of something that is very low risk such as a free or very inexpensive item. Based on their experience with that first contact with you, they decide what their next course of action will be.

Most people who use funnels stop with a one off approach.

But smart marketers know there is much more to the sales funnel process than this. Even if someone says no to your first offer, they may be interested in something else. But unless you know what that something else is, you are leaving a ton of money on the table. Additionally, you are not allowing your customers to have more than one choice in how to do business with you.

One person who is a hands-down expert on robust sales funnels is David Perdew. David has built his business teaching others how to create conversion funnels. Right now you can access lots of FREE templates when you go to http://www.powerupforprofits.com/salesfunnel

You will learn how to…

  • Include all the correct funnel elements before you ever build a web-page
  • Understand the difference between single- and double-optin funnels and when to use them
  •  Uncover the secrets of eliminating conversion bottlenecks
  •  Improve funnel performance with simple split testing to double and triple conversions
  •  Review simple optin funnels that will turn your prospects into buyers immediately

Avoid being like other authors who wish they were making money. Be among those of us who absolutely understand the power of conversion funnels without having to figure it all out for yourself. http://www.powerupforprofits.com/salesfunnel

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Authors: Tap into Intuition When You Write

As a writer, it’s likely you tap into what many call, “intuition.” I know I do.

In a recent conversation with my sister, fine artist Lorraine Lawson, we talked about our own process for creation. It’s amazing how similar our strategy is around allowing ideas to flow through intuition.

Writers, artists, musicians, photographers, and all types of creatives often go through a comparable process of creation… tapping into that space in time that allows our expressions to simply flow.

Yet, many others get stuck. This likely happens due to getting into the logical side of who we are, rather than the creative, intuitive side.

When I get stuck it’s usually me relying solely on my logical side, rather than letting ideas flow from my intuitive side.

When I allow myself to be in the intuitive side, ideas flow. Words flow. Concepts flow.

Lorraine said she does the same thing when she is in her intuitive, creative mode.

Create First, Then Analyze

Over the years, I’ve written millions of words. Some of my words became books. Others became information products, articles and blog posts.

The only way this has been possible is to allow my creative side to simply release the ideas that have come to me. I let the words flow and then go into “clean up” mode after I’ve done a writing “download.”

If I try to make my writing perfect from the start, I tend to get blocked. If, on the other hand, I simply let the words pour out of me, I have a lot to work with.

Watch Ego… It’s out to Stop You

We all have an ego. Ego can serve us, but it can also attempt to hold us back. When in the “hold back mode” it’s that part of ourselves that wants to keep us in our comfort zone. That part that tries to convince us not to try anything beyond what is safe in order not to fail.

When we play it safe, we are not willing to take risks. Not taking risks means we aren’t willing to let others see our creations, fearing we will be judged.

No matter what you do, no matter how safe you play it, you will be judged. You must decide if judgement by others will fuel you or hold you back.

Intuition Allows us to Go Beyond Our Comfort Zone

Intuition is simply the process of how the subconscious mind communicates with the conscious mind.

One of the best ways to cultivate intuition is to take quiet time with minimal distractions. Whether it be a formal process of meditation or a walk in nature, taking time to get quiet allows for ideas to surface.

If you’re wondering how to develop your ability to tap into intuition, why not join in on a very unique series.

My friend Evren Westhead and her team have produced the series, Trust Your Intuition, featuring top successful business experts – and I’m honored to be one of them.

This training just might offer you the “a-ha” moment you’ve been waiting for.

>>>so grab your spot HERE >>>>.https://evrenwesthead.com/kathleengage

In this interview-style training series, here’s what you’ll receive:

  • How to start trusting your own guidance.
  • How to build confidence in putting your unique point of view out there.
  • Shifting your mindset so you can expand to where few others dare, and keep your head on.
  • How to regulate your intuition to guide you when you need it the most.
  • Methods on how to easily recognize what is going on for your clients and tapping into providing a solution for them.
  • Formulas on how to communicate your leadership through calm and assertive energy
  • How to make a bigger impact for your clients and earn the income you’ve always wanted!
  • And bonus materials from each of our trainers!

I am excited to be a part of this training series, and I believe you’ll receive great value from it for your creative energy including how you run your business.

===> This free training will only be available for free for a limited time, so I highly suggest you click here and get access to it today.

This is YOUR chance to finally break through all the noise, so you can take your confidence and your vision to a whole new level!

https://evrenwesthead.com/kathleengage

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Authors: If you write about prevention, of any type, now’s the time to market

No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted.

If you’re an author who writes about disaster preparedness, natural disasters or any number of trending topics, be sure to invest time in proactive marketing of your book(s).

How Readers Search

One of the first places someone searches out books on topics of interest is Amazon. If you’ve laid the foundation for your Amazon listing, author page and book description, readers are likely to find your book when they search for specific topics.

As of late, some of the top trending topics specific to current events are gun safety, hurricanes, floods, fires, and earthquakes.

Media outreach

If you’ve written a book on any one of these topics, now is the time to reach out to the media as a resource they can reach out to for accurate information.

A simple way to do this is search out breaking news stories. Trending stories are as close as Twitter, Google, and virtually any search engine.

Google Alerts

You can also set up a Google Alert on a specific topic. Google Alerts sends emails to you when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s) when you’ve requested updates.

To do so simply go to https://www.google.com/alerts, fill in the fields and you’re good to go.

Specifics to Finding Trends

A simple Google search with the key words, “Trending news stories” will bring up lots of listings where you can position your message. Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, if you own a company that provides disaster relief insurance, there are plenty of current events that you could use to inform consumers.

There is so much going on locally and nationally, you won’t have to do more than a quick Google search to find plenty of opportunity to educate the public on various aspects of disaster relief and preparedness.

More than simply promoting your products and services, educate the public on how to prepare for disasters. This positions you as an authority and “go to” resource.

Timing is Everything

In order to get the most out of current events, get as much in place as possible in order to respond in a very timely fashion.

Preparation includes your website, blog, expert one sheet, interview questions, headshot, and any specific marketing material you will be asked for.

To save time in delivery of information, set up a page on your website. When you reach out to the media, you can include your media page link with your message.

Your information prevents unnecessary loss

This is not about taking unfair advantage of tragedy, but rather, it's about being a helpful resource.

One of the most important things for any author to keep in mind is this; your information can save loss on many levels. If you write about earthquake preparedness, imagine how beneficial your information will be to those in high risk areas.

If you write about animal safety during natural disasters, your information can save the heartache of the unnecessary separation of a pet from their family when people know how to protect the family pets and/or livestock.

Say you write about important items to take with you in case of an evacuation. A simple checklist you provide the market can be a huge benefit to potential readers of your articles, blog posts and books.

The time to develop your outreach strategy is before people need it. That way, when the time arrives they are searching for solutions during devastating occurrences, it’s likely your information will be readily available with a simple Google search.

Don’t wait to prepare. Do it now.

 

Authors: If You Can’t Take Criticism, You Best Not Play

If you’re an author who proactively markets, you are well advised to have broad shoulders. I can guarantee you this, the more you market, the more visible you become and the more you try to help other authors based on proven strategies, the more the haters comes out of the woodwork.

Feedback

“Clickbait article.”

“This is crazy BS. And all to try to sell a book. And the book is “How to be #1 on Amazon”. And anybody who tells you that they can make you #1 or a bestseller is lying to you. Period.”

“Just more useless advice base on one person's vagrant opinions. Enough of the philosophising and let writers write. Them's my sentiments.”

These are a handful of comments I received from a blog post I wrote that I shared on LinkedIn.

NOTE: I purposely didn’t correct the spelling of the word “philosophising” in that this person is a writer, but didn’t check their spelling prior to posting. Things that make you go, “Hmmmm”

Get Out of the Kitchen

If you can’t deal with criticism, you may be tempted to hide out and play it safe. The reality is this; the more visible you become, the more you open yourself up to criticism.

This is especially true for authors who are proactive in the way they market. Add those of us who teach other authors how to market and the criticism temperature rises considerably.

Here’s the deal, “If you can’t stand the heat, get out of the kitchen.”

Stop You in Your Tracks

Some people are more than willing to dole out harsh criticism. Sadly, this stops many authors from marketing their books.

Fear of criticism is what prevents some authors from doing all they can to get their message out to market. The comments above would stop many people in their tracks.

Whether it be their books, information products, webinars, teleseminars or presentations, to be visible means you are setting yourself up as target for other people’s criticism, judgment and harsh words.

My feelings about the criticism? So be it.

Yet, it’s a topic that does need to see the light of day.

My response

Although I could have ignored the comments, I chose to respond with, “I take no offense to any of the comments. Everyone is entitled to their opinion. Not every author wants to make money. That's great. If you enjoy writing for the sake of writing, fantastic.

“But if someone wants to make money with their writing, in most cases, they must market. Whether it be the author or someone on their team or a company they hire, rarely can you not market your book.”

More committed than ever

The negative feedback makes me more committed than ever to educate authors on various ways they can market their books.

Again, if an author has no desire to make money, that’s fine. But for most authors, we love to write AND we love to make money with our writing. Making money means selling books. Selling books means marketing.

Seems for some authors, especially those who skirt around marketing, they haven’t connected the dots.

It’s Laughable

I laughed when I read the comment, “And all to try to sell a book.”

Well duh. Isn’t selling books what most authors want to do? If we don’t sell books, who’s going to read our work?

Again, if you write simply to write, that’s great. But if you’re an author who wants to make money with your books and use your books to create other opportunities such as speaking engagements, consulting contracts and coaching, you need to market.

You also need to develop broad shoulders to weather the negative feedback you are bound to get.

90/10% Rule

According to Dr Anita Sanz,Ninety percent of what anyone tells me about my book I figure is really giving me information about them and only ten percent is potentially helpful information about me or my book. I only need to pay attention to the ten percent, and it’s up to me to figure out what that ten percent is.

What is the 10% you need to focus on? And… are you willing to let go of the other 90% of feedback that likely isn’t worth paying attention to?

No feedback is worse than negative feedback. If you get no feedback it means you are so perfect you make no mistakes or no one is paying attention to what you’re doing.

The bottom line is this; if you want to play with the big boys and girls, you must put on your big boys and girls pants.

 

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How I Got Invited to Write for an Incredibly High Traffic Blog

As an entrepreneur, I look for the most efficient way to market myself and my business. Two of the most effective are OPM and OEM.

  • OPM – Other People’s Money
  • OEM – Other Expert’s Markets

Both are great ways to increase your reach, while lowering your cost of marketing.

OPM can be through sponsorship dollars, co-op advertising, affiliate sales, and angel investors. According to an article on Inc.com, “There are different flavors of OPM from which to choose, and there are advantages and disadvantages to each. Depending upon the circumstances, some of forms of OPM may be easier to obtain or less costly than others. To minimize the cost, the entrepreneur must make strategic choices with respect to which category of OPM to seek, how much to seek and when to seek it.”

If funding is an issue for your business, consider collaborative efforts with OPM.

Another, somewhat underutilized powerhouse marketing strategy is OEM – Other Expert’s Markets. This is where you are invited into an established community to share your message.

It can be through webinars, teleseminars, summits, guest blogging, radio and podcast interviews.

Personally, I love OEM. When I’m invited to share my message with an established market, I gain instant credibility with that particular group of people.

The more visible you are, the more opportunity seems to come out of the woodwork.

Starting out

One of the best ways to create opportunities to get in front of someone else’s community is through proactive content marketing. Simply put, content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not overtly promote a brand but is intended to position expert status and/or generate interest in a brand.

The more high value the content is you distribute online, the easier it is to generate opportunities to get in front of other expert’s markets. In addition, you will find organizations seek out experts who do have a lot of outstanding content online.

Even if you are not sought out directly, you may subscribe to services that inform you of various opportunities. Or, perhaps you belong to organizations that offer the opportunity for members to gain visibility through their content marketing.

Make it Easy to Say Yes!

When these opportunities show up, it’s easier for someone to say yes to you, whether it be for an interview, an article for the ezine, a spot in an expert summit or a featured post on their blog when you have various types of content readily available. This gives the decision maker the chance to evaluate the risk of putting you (and your message) in front of their audience.

When I started online, back in the late nineties, I constantly searched out opportunity. Often, I was told no. Fast forward twenty years and the conversation is very different. More times than not, I am sought out to contribute. The primary reason for this is due to the amount of content I have online.

A quick Google search will bring up listings of interviews, summits, articles, blog postings and books I’ve contributed to. I’m a relatively low risk for someone seeking an expert with my background and perspective.

I don’t say this to impress anyone, but to impress upon you the importance of starting today to get your content out to market.

Two recent opportunities

Your Pursuit of Purpose Summit

What an amazing opportunity I was presented with when Ben Stein reached out to me. He said he had seen a few of my interviews, read lots of my content and felt I would be a great fit for this event.

Had I not had so much content online, he likely would not have found me. Content marketing is a powerful, powerful strategy.

http://www.yourpursuitofpurposesummit.com/kgage

eWomen Network Featured Blog Post

I’ve been a member of eWomen Network, the largest online women’s community of its kind. Boasting membership of thousands of professionals from around the globe, there’s a lot to be gained by being featured on the organization’s blog.

When the call for contributors crossed my desk, I wasted no time responding. After checking me out online, the editor quickly got back to me, officially inviting me to contribute.

Had I not had lots of content online, including on my own blog, it’s likely I would not have had such a positive response.

In both these cases, my success resides in the amount of my content one can easily find. In truth, I’m a very low risk to anyone who extends an invitation.

https://www.ewomennetwork.com/blog/ewomennetwork-1/post/how-i-turned-my-big-hairy-audacious-goal-into-a-reality-124

The best part of all is this; both opportunities allow me to increase my market reach, drive traffic to my blog, mention my books and increase my credibility.

It’s simple mathematics. OEM increases opportunity.

Where to start

I started my content marketing journey like others, at the beginning. By sticking with it, I am now able to fully enjoy the power of OEM.

With vision, time and commitment, you can too.

If you’re in the beginning stages of utilizing content marketing, the best thing to do is have a targeted and consistent approach.

Each day, post something. Whether it be a video, article, blog post, an interview or excerpts from a book you’ve written, or are writing, take daily action.

Here’s a simple checklist of activities.

  • Article directories
  • Social media posts
  • YouTube videos
  • Blogging on your blog
  • Guest blogging

Again, make a commitment to take one action per day and more if possible. Do this for the next 30 days and watch what happens.

 

 

Authors: Turn Your Book Into an eBased ATM

As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue.

Let’s say you wrote a 12 chapter book on team building. Each chapter and go deeper into the topic by offering webinars, teleseminars, eBooks and eReports.

Simply out the process for a usable flow. From there, you offer the various formats to your community.

Every time someone enrolls in your offering, you are building more trust with them.

Perfect vs Reality

In a perfect world, people would consume and digest all the information we provide to them, but the reality is far from perfect.

Regardless of the price they pay, the majority of people who request a training program utilize very little of the content.

A primary reason is the short attention span a great majority of people have. With all that is available, people will grab something, look at it and then go on to the next bright shiny object.

What a Waste!

A great deal of intellectual property goes to waste because people are distracted.

The average attention span has dropped significantly due to social media, iPhones, and all that is available on the internet.

If we don’t get answers immediately, we search out the next quick solution. Yet, doing this is counterproductive to one’s success.

Jumping around online actually prevents us from staying the course on finding a viable solution to virtually any problem we have.

Even when we get the answer, often we don’t take the needed actions to solve the initial problem.

By jumping around people are constantly in the search mode and minimize their chances of implementing information.

In the years I've been writing books, offering online training and creating information products, I've learned a lot about how people access their information.

The Past Does NOT Equal the Future

In the past, people wanted longer training material. More was better.  Today, the preference is short, simple to digest material. Less is more.

To be successful in the world of digital information, your job is to provide content in several formats to accommodate the various learning styles.

  • Audio
  • Video
  • PDFs
  • Slides

Additionally, before you go into creation mode, find out what your market really wants. Creating solutions without knowing what the specific problems are, can be a complete waste of time.

Survey Says

Conducting a simple survey can go a long way in saving time, providing the solution people need and want and increasing the chances of the user consuming the information.

In the years I’ve worked with experts and influencers who want to impact their market with books, I’ve become keenly aware of common problems authors deal with.

There is a Solution

Over the years, I’ve created numerous programs to address these problems. My most recent (and incredibly robust and easy to digest) program, Book Accelerator, was created based on what my community needed (and wanted).

The program is a step-by-step system that teaches authors how to gain visibility for you and your books. It’s the very system I’ve used to sell thousands of books, make lots of money and build a successful business.

If you’re looking for easy to apply information, this program is for you.

Monthly Training

Immediately upon enrolling, you have access to the back room with all the training material. You can go as fast (or as slow) as you prefer.

In addition, you receive two live trainings each month. Both are recorded so if you can't make it to the live training, you can listen at your leisure.

The first training of the month is webinar style with me. I go deep into a topic about book marketing and book sales.

The second training is called Conversations Over Coffee with Industry Experts. Each month, you enjoy insights from an industry expert.

These are just two great benefits of the Book Accelerator program. Check it out. www.anatomyofabooklaunch.com

The fact is, you can take months, even years, to figure all this out yourself or you can jump right in and learn from someone who stays on the leading edge of book marketing information.

Not only do I continue to learn what's going on in the industry, I am one of the small percentage of authors who make a profit with my books. www.anatomyofabooklaunch.com

Did you enjoy this post? Be sure to share it! Click share buttons below.

 

 

 

 

Authors: 3 Top Ways to Get Book Reviews

In the last few days, I've had several newer authors ask me to review their books. What shocked me was the approach some of them used.

“Read my book and then give me a review,” is not the best approach.

A better approach would be to make sure the person you're asking has an interest in the genre.

Prepare to Ask

Before approaching someone to review your book, be prepared. A few of the items you should have available are:

  • Your author bio
  • A book description
  • Contact information
  • Author photo
  • Book cover photo
  • Press kit
  • Video book trailer

3 Top Ways to Get Reviews

1.Those who have already reviewed on Amazon

One way to do this is do a search on Amazon for books in your genre. Check out the reviews. Contact top reviewers to let them know you read their review and feel they would enjoy reviewing your book based on the genre. Of course, ask them rather than tell them to review.

Also check out Amazon top reviewers. They've earned the position of top reviewers because they love reviewing books. To find out who they are go to https://www.amazon.com/review/top-reviewers. Create a spread sheet on who they are, the types of books they review and what their reviewer position is.

As with anything, the more well known they are, the more they are asked to review books. Be prepared by giving them enough information to make the right choice. (see list above)

2. Members of Facebook Groups

There are plenty of Facebook Groups filled with members eager to review books. Do a search on Facebook with the words Book Review Groups. You'd be amazed at how many groups there are.

Do your homework on the groups. Some are highly active, while others… a waste of time.

3. Ask your existing readers or fan base

If you have a strong social media following, you have a built in group of reviewers. The more visible you are in the groups, the easier it is for people to say yes.

Additionally, if you belong to associations, writers groups, or online communities, you have potential reviewers.

Be prepared to send a copy of your book to those you ask to review for you. Often, a PDF will suffice. In some cases the reviewer will want a physical copy.

It's a Process

Keep in mind, getting reviews is a process. You have to be organized, focused and consistent. Be sure to thank those who do review based on your request.

Ready to Get Your Book to #1? Get my FREE report at www.oneonamazon.com

 

30-Day Marketing Challenges are GREAT for Authors

I've shared the story, many times, of my naivety when I wrote my first book. Like many authors, I thought all I needed to do was write a book and the rest would take care of itself.

Sales on my first books were minimal. Frustrated, I asked some very successful authors why I wasn't selling any books. The question they inevitably asked was, “What are you doing to market your book? What kind of visibility do you have?”

My blank stare and a, “Uhhh, haven't done much of anything to market the book,” gave them all the information they needed to determine why I had not sold more than a handful of books.

Ironically, I'd been in marketing for years, but had a disconnect when it came to marketing my books.

I erroneously believed the, “Build it and they will come,” myth.

Today, I look at the success of a book with a completely different lens.

Today I say….

Build it. Do all you can to let people know you built it. Be willing to sell it.

Interpretation… Write it. Market it. Sell it.

You MUST Be Visible

Authors need visibility… as do their books, IF they want to maximize their opportunities.

The more visible you are, the more books you'll sell. Yet, many authors continue to shy away from the spotlight.

Shying away from the spotlight means hiding out from potential readers. If your books are designed to help readers improve some aspect of their life, if you're not doing all you can to be visible, you're actually depriving people from tapping into your brilliance.

The first step to successful book sales is to accept you must become visible. One of the best ways to do this is commit to doing something every day for 30-days, without fail.

Getting Through the Clutter

In the past, gaining visibility was a lot tougher than it is today. Yet, today there is more noise and competition to contend with.

Even though it's easy to gain visibility, avoid a haphazard approach. This is the greatest benefit of a 30-day challenge.

I've participated in various types of challenges including health, nutrition, blogging, marketing and in a few days, I'm starting two video challenges.

I must admit, years ago when I participated in my first blogging challenge, I was all over the place with what I blogged about. Even though I did the challenge, I didn't get the results I got on my most recent 30-day Blogging Challenge.

Have a Plan

With the most recent blogging challenge, hosted by Paul Taubman and Danni Ackerman, I determined from Day One on a theme. I also decided what my long-term goal was with each post.

My primary focus was on book marketing. Not only was I clear on what I would blog about, I was also very, very clear that I would use the challenge as a way to build my subscriber list, get people in to my Power Up for Profits Facebook group and generate revenues.

Results

Had I not had a clear plan of what I wanted my end result to be, I likely would have had results that didn't come anywhere close what they are.

The Video Challenges

With both video challenges, I am very clear that again, I will focus on shooting video that teaches viewers about book marketing. I also know I can make a nice offer for something free that continues the training and dialogue on book marketing while building my subscriber list.

What I love about doing both challenges at the same time is how much it will stretch me. One challenge focuses on doing Facebook Live while the other is all about YouTube videos.

Facebook Live

Just like it sounds, Facebook Live is real time video. It's a great way to interact with viewers real time. You can have an open Q&A to engage viewers. This allows you to know what's on people's minds. You can read comments from those on the live view.

What's great is once the video is done, it can be posted on your Facebook wall or in a group you run for later viewing.

You may have only a few people on the live event, but after the fact you can have dozens, hundreds, even thousands of views.

Want to learn about FB Live and the 30 Day Challenge from Lou Bortone? Click here to check it out and join in. No cost to join.

Lou is making the opportunity irresistible. When you enroll before August 1st, Lou's throwing in his Facebook Live 101 course as a free bonus! (A $97 value – Yours FREE!)

How cool is that?

Tube Ritual

With a different focus on video, Tube Ritual is the brainchild of Brian G. Johnson. During the 30 days, Brian will be sharing ideas, insights and tips on how to get more engagement with your YouTube videos.

Here's the deal. This is not about using the same video for both platforms. Nope! It's about learning each platform and committing to doing videos for each.

What I love about Brian's challenge is this; if you are willing to make a minimal financial investment (under $20) you get a full YouTube training program with immediate access.

I've watched several of the training videos and am blown away by the information.

Go for the Gusto

If it were me, I'd register for both challenges. Oh! I did and I highly recommend you do too. Both Lou and Brian are masters at what they do. Each can teach you tons about video and video marketing.

If you're serious about your marketing, seriously join both. IMHO

30-Day Challenge to Promote a Book

There's nothing better the a good challenge to stay to course with your book marketing. However, it's not just about saying, “Buy my book.”

Nope. It's about using content from your book to come up with ideas.

Let's say you have a book on dog training. List 30 things you could teach dog owners about how to train their dogs. On the list you could have things like:

  • Unruly behavior
  • Reward based training
  • Digging
  • Jumping
  • Ball aggression
  • Positive reinforcement
  • Etc.

Map out how you want the information to unfold. Get a wall calendar and add a topic for each of the 30-days. Whether it be video or blogging, make a commitment that, no matter what, you get great content out to market for a 30-day period. No excuses!

Be sure to let people know where they can opt in for something like a checklist, report or a more in-depth video. When they opt-in, this is your opportunity to continue to create high value.

In your videos or blog posts you can include a link to your Amazon page. Or, you can send broadcast emails to those who opted in with a direct link to your book page on Amazon.

My Own Book Marketing

My memoir will be published at the end of 4th quarter this year. I plan to be very, very consistent with my marketing, both online and off. 30-day challenges offer me this opportunity.

Prior to that time, I'm using the challenges to build a community of potential book buyers. Yes, hopefully that's you.

Soon I am going to start a 30-Day BOOK CHALLENGE for members of my Power Up for Profits Facebook group.

In the meantime, to create as much value to my group as possible, I will be posting live videos about marketing a book. Want to learn how to market your books? Click the Facebook image below.

 

 

Authors… frustrated that your free offers aren’t converting into subscribers?

Whatever your interest, curiosity or question, there's going to be information available through a quick YouTube or Google search.

Many times, you're directed to a website or blog for the information. Once you hit the site, there's a good chance an opt in box pops up, encouraging you to give your name and email address in trade for a video, report, checklist, cheat sheet or spot on a webinar or teleseminar.

The benefit to you is getting the “thing.” The benefit to the person giving you the “thing” is the opportunity to turn you into a paying client or customer.

Reverse the Scenario

As an author, if you plan to make money with your books, it's imperative you do what you can to build a subscriber list.

With a targeted list, you have a greater opportunity to sell lots of books quickly with each book you publish.

Although most authors know they should build a list, many have yet to start. One of the most pressing questions they have is, “How do I build a responsive opt-in subscriber list?”

Maybe you've heard you just need to give something away and people will eagerly give you their contact information.

So you give it a shot, put together an offer and wait and wait and…. wait.

Offer something of high value

List building does work. However, what you offer has to be the “right” thing for the end user.

Simply throwing up an offer page, telling people to get your “thing” and kicking back like a tiger in wait, is not the most effective way to build your list.

The best way to build a list is offer something to your community that aligns with your expertise and their need for a solution.

Think Long-Term

Rather than simply putting an FREEBIE together, determine how the giveaway aligns with your book(s). In essence, you're taking subscribers on a journey that hopefully ends up with them buying your book.

The more there is an obvious connection to your products and services, the higher your conversion rates to other offers. A book is a product. Plain and simple.

Solve a Specific Problem

The more your gift solves a specific problem, the better. For example, one of my popular free offers is How to Hit #1 on Amazon.  One opt in page offers a report and the other a webinar. Both cover different aspects of how to hit #1.

When someone opts in, they are taken to a Thank You page directing them to check their inbox. But while they're waiting, they can watch a short video.

The video makes another offer for a $197 product that they can invest in for only $20.

Every offer, from the free to the $20 aligns with getting a book to #1.

The sketch is a simple conversion funnel I outlined for a client. It's very, very simple and virtually any database program has the capability of accommodating this level of funnel to build your list.

Less is More

When it comes to what you ask people to give you, less is definitely more. In other words, the less information required, the better. You will get a higher opt in rate if you only require an email address compared to an email and name. Ask for a name, email and phone number and opt-ins continue to plummet.

However, when you send broadcasts messages, having a name included does increase conversions. I prefer asking for name and email rather than just the email.

Big Challenge

The greatest challenge today is information overload. Most everyone is so overloaded with information that the idea of getting on “one more list” is not very appealing.

As long as what you offer is incredibly high value AND solves a problem, people will opt in and stay on your list. If all you do is sell, sell, sell, they will grow tired of your emails that appear to only care if they buy your stuff.

This is when opt-outs skyrocket.

Make Creating a Nice Gift a Priority

Avoid falling into the trap of thinking you don’t have time create something to offer.  Ethical bribes that are incredibly high value are the cornerstone of building your online business, selling books as well as other products and services you provide.

I have dozens of “giveaways” that I have developed over the years. Everything from eReports, eBooks, teleseminars, ezines, a 4-day email course and more. This has allowed me to build a list from the ground up (this means I started with nothing and built a highly profitable list of subscribers).

As an author, when you have a subscriber list one place you can encourage them to visit is your Amazon page.


 

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