Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up.

With proper planning, you can interview several times a day during a book launch.

Something to keep in mind is this; the more you interview, the more you interview. It’s not uncommon for a show host to reach out when they’ve heard you on another show.

Shows Don’t Necessarily Equate to Sales

Appearing on a show is not necessarily going to equate to book sales. However, it does equate to market reach and credibility.

To get the most from your interview efforts, it’s essential to have all your ducks in a row. Your books should be properly listed on whatever book sites you want them on such as Amazon.

Your website must be visitor ready including a media page. Your response time needs to be stellar when a show host (or someone on their team) reaches out to you.

Again, don’t assume you are going to sell boatloads of books when you are on a show. Do assume listeners may Google your name and book when you’re on a show.  Be prepared for those who visit your website.

What Hosts Look For

Producing a show takes a lot of work. Add to this the fact that audiences want to hear top notch experts and the job of a host can be very difficult when it comes to keeping an audience engaged.

Show hosts look for engaging, entertaining and timely experts to be on a show. Whether it be a podcast or radio show, being an in-demand guest is something any author would be wise to figure out how to gain entry onto this platform.

Opportunity Abounds

Many authors say there is no opportunity to get on shows. Others say there is more than enough opportunity.

I’m here to tell you, there’s ample opportunity. You just need to know how to find the shows looking for someone with your expertise.  Once you find the shows, you need to approach the host in a professional manner by being fully prepared.

Huge Success

“Radio interviews have been one of the cornerstones in the massive success of our Chicken Soup books.” – Mark Victor Hansen – #1 New York Times Bestselling Author and Co-Creator, “Chicken Soup For The Soul” Series.

During the launch of their first Chicken Soup book, Jack and Mark sought out every interview opportunity they could find. As the story goes, they often did several interviews a day. Knowing the power of this medium, both authors left no stone unturned to reach as many people as possible through the power of radio.

Amazingly, at the time of their first Chicken Soup book release, podcast shows were not at all popular. Jack and Mark’s success was directly related to radio.

Today, authors have more opportunity than in years past, but there is also more competition. Thus, the reason to be fully prepared for opportunity.

Plan the Process

To get the most out of your efforts, you need to plan the process. Have all your marketing material ready to go, your website media-ready, and a solid follow up system in place.

Two marketing pieces you need are a media kit and an expert one sheet.

Media Kit

A media kit, also referred to as a press kit, is information that represents you, the author. It also includes information about your book(s).

In days past, it was a physical package that you would mail via snail mail to a show host or producer. Today, it is often a PDF document that contains the necessary information a show host needs.

A few key elements of the media kit are your bio, images of you and the book, information on your book, media releases about the book, FAQ’s, expert one sheet and a list of media appearances.

To make things as easy as possible on those who express interest for you being on a show, create a section on your website where your media kit is easily accessible.

Expert One Sheet

An expert one sheet, also called a speaker one sheet or author one sheet, can be one or two sided. It’s an easy to access document containing similar information as a full-blown media kit, but it’s on one page that is either one sided or two sided.

A few elements are:

  • Author bio
  • Headshot
  • Book image
  • Testimonials
  • Speech topics
  • Contact information including social media platforms

Create Opportunity

Don’t wait for show hosts to contact you. Your job is to create as much opportunity as possible. First, develop your marketing material. Next, seek out shows you would be a great fit for.

One of the best ways to get booked on shows is to sign up for a service that sends you listings.

In this short article, there are great tips on how to do this. http://www.radioguestlist.com/radio-interviews-how-to-get-booked-on-the-radio.html

Of course, you can also look for shows other authors who write in your genre have appeared on. Create a list of ideal shows you want to appear on then contact the person who books guests.

This is more time consuming, but a very targeted way to find opportunities.

Regardless of how you find shows, interviews are one of the best ways to expand your market reach, visibility and credibility.

 

 

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Authors: What you need to know in dealing with the media

authorIf you’re an expert who has written a book or you are an authorpreneur, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up.

Interviews are a great way to reach potential readers and ultimately, more clients.

It’s important to stay extremely organized in the process. Not only do you want to keep very close track of who you’ve contacted, you want to make sure you don’t double book interviews.

Before jumping into the process of finding interview opportunities, think in terms of how you can get the most traction from your efforts. For example, you can tie your media pitches around specific occasions such as holidays.

A quick Google search will bring up lots of great information about upcoming holidays.

Stay organized

I’ve found a few great tools that allow me to stay organized and plan out my campaigns.

The first is a simple tracking form you can easily create in Word or Excel. Below is a very basic form. You can make it as simple or complex as you like, but be sure not to spend all your time in creation mode.

Media type Contact person Date contacted Topic/theme Book sent Notes

http://amzn.to/2dsY0vb

The other is a year at a glance wall calendar. In 2016 I bought a paper calendar. I really like that I can take a look at the entire year all at once. Mind you, this is simply to give me a quick glance at what’s coming up and the calendar is a nice planning tool.

Although very inexpensive, the greatest downside is durability. As long as I don’t make mistakes in what I put on the calendar, resulting in crossing out information only to scribble in something else, this calendar can work.

For 2017 I decided to go with a laminated, erasable calendar. Even though it’s more expensive, I know it will be worth it. I don’t have to worry about getting every day correct from the first time I write something down.

I got both calendars off of Amazon. Both were delivered within 48 hours of ordering and with my prime membership I didn’t have to pay shipping.

Keep on top of news

One of the simplest ways to find out what’s going on is to do a Google Alert. Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s).

Simple to set up, go to https://www.google.com/alerts and set up your criteria for alerts.

There are plenty of alternatives to Google Alert with some of the more popular being Mention, SocialMention and TalkWalker Alerts.

The point is, you want to stay on top of what is happening in your industry.

It's important to use visibility in the most appropriate way. Here's what Authors Do to Use Visibility to Generate Revenues.

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

Whatever you do, be focused and consistent.

Want more great insights on how to gain visibility? Join the Power Up for Profits Facebook group where you will find lots of great networking and idea sharing.

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Authors…Use Visibility to Generate Revenues

Are you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking?

Whether you’re a seasoned author, or first time author, books are a great way to build a loyal following, drive traffic to your various offerings and generate revenues.

Granted, there are may authors who only want to write and writing is not part of their business model. Yet, there are untold numbers of experts who do want to write books to fuel a highly successful business.

Consider this; the more visible you are, the more buzz your books get, the more opportunity you have.

In days gone by, gaining visibility was a lot tougher than it is today. Now it’s a matter of having a plan and working the plan…consistently.

Gaining visibility for you and your book(s) is not something you do once your book is published. Visibility needs to start as soon as possible and be an aspect of “business as usual.”

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

The more you utilize this list, the more each will fuel the other ways you can gain visibility. The key is to be strategic about what you are doing, avoiding a haphazard approach.

As an expert and author, one of the best ways to position your message is with interviews. There is ample opportunity to be heard and seen. What with traditional radio, television, trade journals and newspapers, there is more than enough choice. Add to the traditional avenues, online means and you will not want for opportunity.

Two outstanding resources for securing interviews are Radio Guest List and HAROHelp a Reporter Out.

Radio guest list

radio guestRadio Guest List is an online resource you register for to get frequent announcements of show hosts seeking guest experts.

There is a free registration level and a paid level where you pay a nominal fee for a monthly subscription.

To get the best choices, invest a few dollars for the paid subscription. Subscribers get more announcements and they do seem to be better quality.

HARO – Help a Reporter Out

haroHARO is an online service set up for journalists to quickly gather feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain valuable advice and quotes for stories they are covering.

Anyone can sign up. Subscribers get up to three emails a day, five days a week, filled with queries from reporters from top news outlets like Forbes, CNN, ABC, Entrepreneur, INC and many more.

Ample opportunity

With just these two resources you will have more than enough opportunity to be interviewed in your area of expertise. Show hosts, journalists, columnists and the like are in need of outstanding content. There’s no reason you can’t be one of the experts who provides them with what they need.

However, avoid a hit and miss approach. Put systems in place that allow you to consistently be seen and heard by way of interviews.

In addition to Radio Guest List and HARO, a Google search brings up a lot of information on where you can be interviewed. iTunes is a great resource for podcast shows you can reach out to.

Preparation is essential

99% of the time, you will need to provide the following:

  • Bio – This establishes your expertise and credibility.
  • Photo – Depending on your expertise, the type of photo may be a headshot or an action shot.
  • Questions – Some hosts insist you provide questions they can ask while others prefer to use their own.
  • List of previous interviews you’ve done – This list minimizes the risk to the host. If you’re just starting out don’t let this stop you, but keep a running list of the interviews you’ve done.

Conclusion

With all that’s available, there is no reason whatsoever that you cannot get ample visibility for you, your book(s), speaking engagements and product roll-outs. It truly is a matter of desire, commitment, focus and being incredibly organized.

Ready to learn more about visibility? Join me for How to Pitch the Media about Your Books. October 12th at 5 p.m. Pacific FREE Webinar  Click here.

 

 

Create endless opportunities to be featured on blogs, podcasts, ezines….

You've likely heard, “Success breeds success.” In order to get more of something, you have to do more of something.

Many experts know they must gain visibility so their market will find them, but seem to struggle with how to do this. The best way to be visible is to be visible.

This might seem a play on words, but truth be told, many people are waiting to get discovered rather than being proactive about getting their name out to market.

You absolutely must drive your opportunities to gain visibility. Here are five simple ways.

1. Blogging. Regardless of whether you're a seasoned pro or in the beginning stages of gaining visibility, one of the most important things to do is post on your own blog. This allows you to position your perspective and point of view.

You'll need to promote the content in as many locations as possible including to your email subscribers, social networks and anywhere your market “hangs out.”

Put together a posting schedule which will keep you on track with consistent posting. You can't expect to do one blog post and miraculously have opportunity drop from the heavens. Getting your name out to market requires consistent effort.

2. Social media. What social networks does your market frequent? Pick 3 -5 networks you can focus on and then go deep into each of these. The challenge resides in all the choices available.

Rather than spreading yourself too thin, focus only on the 3 -5 you have determined will get you the greatest result. As with your blog, be consistent.

3. Interviews. There are plenty of podcast and web radio show hosts looking for experts to interview. If you have an area of expertise, find shows you can be a featured expert on . iTunes and Blog Talk Radio are both great choices to get your message out to market.

Search for shows that would be a great match for your expertise. Listen to a few episodes to get a feel for the format. Based on your research, contact the host to see if you can be a guest on the show. dvorah podcast

Recently, I had the opportunity to be a featured expert on D'vorah Lansky's podcast show, Podcasting Success Secrets for Authors and Entrepreneurs. Not only did I have a great time, D'vorah is very proactive in marketing her show. A win/win/win. Win for the audience who will learn awesome info. Win for D'vorah in that her audience will appreciate the content. Win for me in that I gain visibility to my “sweet spot” market.

4. Teleseminars/webinars. Host your own telesminar or webinar. This offers the opportunity to position your expertise with your market. It will require you promote the teleseminar/webinar. Put a promotions plan together and then work the plan…consistently.

5. Guest blogging. The easiest way to create opportunities to be a guest blogger is to have a solid online foot print of your writing. What this means is the more you are visible in a number of locations the more opportunity you will experience.

With guest blogging, as with interviews, do your research to find those blogs that are a good match for your expertise and market. Study the blog and then contact the blog owner to inquire about guest blogging opportunities.

No matter where you want to be seen, do your research and be fully prepared to jump on opportunity.

The more organized you are the better. As soon as an opportunity presents itself, respond in a timely fashion. Be easy to work with and provide outstanding content and you will have ample opportunity to increase your market reach.

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