Authors: Speaking Is a GREAT Way to Sell Books

Are you an author who uses speaking to gain visibility and sell books? Or a speaker who wants to use books to gain visibility and get more speaking opportunities?

Either way, you’ll be way ahead of the game when you have the right tools and training.

Whether you speak for free or a fee, or you speak to promote your business, book, or message, knowing how to present allows you the opportunity to make a great living. When you know what you’re doing, it’s not difficult to generate six figures.

However, there’s more to giving a good speech than simply being able to open your mouth and talk. You need to craft your presentation in a way that’s engaging, informative and timely.

Common Fear

Although many authors know they would benefit from getting on the platform, fear stops them from moving forward.

Fear of public speaking is very common. It’s rated at the top of the fear scale.

You can either let fear hold you back or take the initiative to work through it. A great way to get to the other side of fear is to hire a presentation coach. One that specializes in stage fright and anxiety.

Another is to join a speakers group to learn from other speakers. Most likely, the very fear you deal with, others have also dealt with. Hearing successful speakers talk about past fears is incredibly helpful. You realize what you’re going through is quite common.

Preparation is yet another way to address the issue of fear. When you’ve put time into the craft of speaking, fear will minimize.

Big Dream

Many authors dream of becoming in-demand keynote speakers as a way to sell books, position their message and grow their business.

To be an in-demand speaker you need to prepare for opportunities.

A few must-haves are:

  • Signature talk
  • Speaker One Sheet
  • Sizzle Reel

Signature talk

A signature talk is simply a talk that is uniquely your own.  Even if someone else has a similar topic, your signature talk and theirs will be unique to each of you.

Speaker One Sheet

Your Speaker Sheet showcases your signature speech and unique aspects about who you are.

Sizzle Reel

A sizzle reel is also known as a demo reel. It’s a 2 -5-minute video that allows meeting planners to get a good idea of your speaking style.

Finding opportunity

In most cases, opportunity is not going to drop in your lap. You must create opportunity. There are a variety of ways to get in front of your market through speaking.

  1. Speak at association meetings.
  2. Partner with other experts to host half-day and full-day workshops.
  3. Host intimate mastermind retreats for up to ten people.
  4. Offer self-staged events that bring in anywhere from 50 – 250 people.
  5. Work with meeting planners who find you paid speaking opportunities.

For more ideas, go to http://www.powerupforprofits.com/2015/03/speak.html

Take Risks

Without a doubt, experts who stand head and shoulders above others are those who are willing to put themselves out to market in a big way. They take risks. They create opportunity where none seems to exist. They don’t give up.

Not sure where to start? Check out this amazing giveaway my friend and colleague, Ellen Finkelstein, created. She’s brought together leading experts who are all gifting you with some powerful content specific to speaking.

Check it out. http://www.powerupforprofits.com/speakergifts

How I Got Invited to Write for an Incredibly High Traffic Blog

As an entrepreneur, I look for the most efficient way to market myself and my business. Two of the most effective are OPM and OEM.

  • OPM – Other People’s Money
  • OEM – Other Expert’s Markets

Both are great ways to increase your reach, while lowering your cost of marketing.

OPM can be through sponsorship dollars, co-op advertising, affiliate sales, and angel investors. According to an article on Inc.com, “There are different flavors of OPM from which to choose, and there are advantages and disadvantages to each. Depending upon the circumstances, some of forms of OPM may be easier to obtain or less costly than others. To minimize the cost, the entrepreneur must make strategic choices with respect to which category of OPM to seek, how much to seek and when to seek it.”

If funding is an issue for your business, consider collaborative efforts with OPM.

Another, somewhat underutilized powerhouse marketing strategy is OEM – Other Expert’s Markets. This is where you are invited into an established community to share your message.

It can be through webinars, teleseminars, summits, guest blogging, radio and podcast interviews.

Personally, I love OEM. When I’m invited to share my message with an established market, I gain instant credibility with that particular group of people.

The more visible you are, the more opportunity seems to come out of the woodwork.

Starting out

One of the best ways to create opportunities to get in front of someone else’s community is through proactive content marketing. Simply put, content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not overtly promote a brand but is intended to position expert status and/or generate interest in a brand.

The more high value the content is you distribute online, the easier it is to generate opportunities to get in front of other expert’s markets. In addition, you will find organizations seek out experts who do have a lot of outstanding content online.

Even if you are not sought out directly, you may subscribe to services that inform you of various opportunities. Or, perhaps you belong to organizations that offer the opportunity for members to gain visibility through their content marketing.

Make it Easy to Say Yes!

When these opportunities show up, it’s easier for someone to say yes to you, whether it be for an interview, an article for the ezine, a spot in an expert summit or a featured post on their blog when you have various types of content readily available. This gives the decision maker the chance to evaluate the risk of putting you (and your message) in front of their audience.

When I started online, back in the late nineties, I constantly searched out opportunity. Often, I was told no. Fast forward twenty years and the conversation is very different. More times than not, I am sought out to contribute. The primary reason for this is due to the amount of content I have online.

A quick Google search will bring up listings of interviews, summits, articles, blog postings and books I’ve contributed to. I’m a relatively low risk for someone seeking an expert with my background and perspective.

I don’t say this to impress anyone, but to impress upon you the importance of starting today to get your content out to market.

Two recent opportunities

Your Pursuit of Purpose Summit

What an amazing opportunity I was presented with when Ben Stein reached out to me. He said he had seen a few of my interviews, read lots of my content and felt I would be a great fit for this event.

Had I not had so much content online, he likely would not have found me. Content marketing is a powerful, powerful strategy.

http://www.yourpursuitofpurposesummit.com/kgage

eWomen Network Featured Blog Post

I’ve been a member of eWomen Network, the largest online women’s community of its kind. Boasting membership of thousands of professionals from around the globe, there’s a lot to be gained by being featured on the organization’s blog.

When the call for contributors crossed my desk, I wasted no time responding. After checking me out online, the editor quickly got back to me, officially inviting me to contribute.

Had I not had lots of content online, including on my own blog, it’s likely I would not have had such a positive response.

In both these cases, my success resides in the amount of my content one can easily find. In truth, I’m a very low risk to anyone who extends an invitation.

https://www.ewomennetwork.com/blog/ewomennetwork-1/post/how-i-turned-my-big-hairy-audacious-goal-into-a-reality-124

The best part of all is this; both opportunities allow me to increase my market reach, drive traffic to my blog, mention my books and increase my credibility.

It’s simple mathematics. OEM increases opportunity.

Where to start

I started my content marketing journey like others, at the beginning. By sticking with it, I am now able to fully enjoy the power of OEM.

With vision, time and commitment, you can too.

If you’re in the beginning stages of utilizing content marketing, the best thing to do is have a targeted and consistent approach.

Each day, post something. Whether it be a video, article, blog post, an interview or excerpts from a book you’ve written, or are writing, take daily action.

Here’s a simple checklist of activities.

  • Article directories
  • Social media posts
  • YouTube videos
  • Blogging on your blog
  • Guest blogging

Again, make a commitment to take one action per day and more if possible. Do this for the next 30 days and watch what happens.

 

 

Authors: Get Your Book in the Hands of Lots of Readers

If you dream of getting your book in the hands of lots of readers, you need to be proactive in the how, when and why of marketing your book.

To get the greatest results, your marketing efforts need to begin long before your book is published. Don’t wait until you have the book in hand to create a plan for marketing. The sooner you start, the better.

Three guidelines that will get lots of traction are:

  • Gear your marketing to specific groups rather than general readership
  • Be consistent in your efforts
  • Focus on building a subscriber list of buyers

Specific groups

The more targeted you are in your efforts, the better. After all, when someone does a Google search on a specific topic, if you have fine-tuned your message, it’s easier for a potential reader to find you.

Example: If you write a book about older women’s fitness, you will get a greater result by using terms specific to older women such as “women over 60 fitness” rather than “women’s fitness.”

What search terms are your potential readers using? Put yourself in the shoes of the reader as you develop your messaging. The more targeted you are, the better.

Consistent effort

To get the greatest result, it’s necessary to market every day. Rather than a hit and miss effort, create a checklist of marketing activities for your book. Each day, do at least two or three things to gain traction for your book.

Most authors do very little, if anything, to market their books. Imagine if you did something each day to gain visibility for your book(s). It takes more than sending out an occasional email, tweet, blog post or social media post to succeed in marketing your book.

Keep in mind that marketing every day is not marketing all day. As little as 15 minutes a day will get you results far better than authors who do nothing.

Subscriber list

Your marketing plan should include a strategy for building your subscriber list. One way is to include something inside of your book encouraging readers to visit a landing page for a special gift in exchange for their name and email address. This allows you to keep in touch with readers.

Another way is to create an independent landing page in which you encourage people to visit Amazon, buy the book and then return to the landing page to input their name, email and order number. In return, they receive a report, video or audio file.

Once the landing page is created, drive traffic to the page via social media, blog posts, and sending emails to your current subscribers.

Marketing your book doesn’t have to be a long, drawn out process. However, it does need to be a process.

Obviously, by planning out what you will do, you will achieve better results. Of course, it takes more than simply creating a plan. You must work the plan on a consistent basis to realize the greatest results.

 

 

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Authors: Not sure where to start with your book marketing?

It’s likely you’ve heard writing your book is the easy part of being a successful author, whereas marketing is the more involved aspect of selling books.

Writing a book is not necessarily easy, but there is an end in sight. Once it’s written, edited and published, that part of the process is done.

As an author, you can’t stop there. Now comes the job of potential readers knowing your book exists.

This is where marketing comes in. You, the author, are ultimately responsible for the overall success of your book. Regardless of what you think your publisher should do (or promises to do), you need to be involved in marketing your book.

Market Every Day

Marketing is something that needs to happen each day.

The first thing I often hear from authors is, “But I don’t have time to market every day!”

My response, “Find the time.”

Keep in mind that marketing every day is not marketing all day. Even 15 minutes daily will produce amazing results when you have a targeted approach.

What to Do

There is no shortage of things you can do to market. With my private clients, we work on a checklist of activities specific to their book, their market and their overall goals.

Activities like blogging, guest blogging, tweets, Facebook lives, YouTube videos, interviews, article marketing, and reaching out to indie book store owners are just a handful of ways to market.

Imagine where you would be in one year if you were to consistently do even one activity per day. Now imagine if you did two activities a day. Now three. You get the picture.

The more focused your effort, the better. Keep the end in mind as you market. The more clarity you have, the better.

When to Start

Marketing needs to start long before your book is published. However, don’t let this stop you from starting right where you are if your book is already published. Now is better than never.

There are three primary phases to successfully marketing your book(s).

  • Pre-launch
  • Launch
  • Post-launch

Pre-launch

As the name indicates, the pre-launch phase is all that happens prior to the actual book launch.

A huge part of a successful book launch is discoverability. This is where you make it easy for people to find you and your book.

In the pre-launch phase, the foundation for discoverability is developed.

To achieve the greatest outcome, determine what results you want to achieve. From there, reverse engineer the process.

Additionally, you must determine the following in order to optimize your efforts.

  • What is your book about?
  • Who would it appeal to?
  • What other books are like yours?
  • Why is yours different?

The clearer you are on the answers to these questions, the easier the process of marketing becomes.

Interviews

To be highly successful in your book marketing, interviews should be a part of your overall marketing process. Guaranteed, a show host will ask you the questions listed above.

There is ample opportunity for podcast and radio interviews. A quick Google search with the terms, “Podcast shows + authors” will bring up lots of listings of shows seeking authors to interview.

Not sure where to start with your marketing?

Many authors claim they just don’t know where to start with their marketing. One recommendation I always make is to get the book, 1001 Ways to Market Your Book by John Kremer. Without a doubt, John’s book is one of the most important additions to your personal author marketing library you can get.

I can guarantee this; you get John’s book and implement even 10% of the ideas and you WILL sell books.

Book Accelerator

Another recommendation is to get The Book Accelerator Program I created specifically for authors who want proven strategies for success.

Book Accelerator is a month-by-month membership program filled with lots of great training videos, PDFs, audios and much more that shows you exactly how to have a successful book launch.

I’m constantly adding new content to the member area. One really great feature of the program is the monthly, Conversations Over Coffee with Industry Experts. Each month I interview an expert within the industry who shares lots of great information on how to be a successful author.

In addition, I do a monthly training on information that every author needs to know. This training is webinar based and goes deep into a topic for you, the author, to succeed in your book marketing efforts.

Check it out.

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Women in the Pet Industry Show What Influence is All About

Expert status. Authority. Influencer. These are all buzzwords to describe someone who is a leader in their industry.

The fact is, when these words represent you, it’s about how to quickly enjoy the recognition, respect, and increased sales you deserve as THE recognized authority in your industry (no matter what profession you're in).

In today’s noisy world, it’s essential to stand out from the crowd in a way that gets you noticed. To stand out from all that is vying for the attention of your market, set your sites on what you can do to position your authority daily.

Who Do You Believe Yourself to Be?

To be viewed as an authority, you must believe you are an authority. It’s about congruency and alignment between who you see yourself to be and who you are viewed as within your industry.

A few of the best ways to be viewed as an expert (aka authority) are:

  • Publish a book
  • Be a featured guest on podcast and radio shows
  • Be recognized within your industry

Each offers the opportunity to let your community know what you are up to.

Be a Proactive Promotional Director of Your Reputation

When something newsworthy occurs, don’t rely on others to notice. Be very proactive in how you raise awareness. Be willing to toot your own horn.

You can do so through social media postings, short YouTube videos, media releases, broadcast messages to your subscriber list and a letter or postcard to your customer or client base. There is plenty more you can do, but if you were to focus solely on these items, you would have more traction than likely 99% of your competitors.

Books

Do what successful authors do; begin marketing long before the book is published. Set up interviews on radio, television, podcast and magazines. Also, look for great speaking opportunities and book signings.

Some will seek out book stores, gift shops and specialty businesses who can feature their book and/or bring them in for a book signing.

Much of this needs to be planned months in advance.

Every time you make an appearance, promote further with media releases, social media posts, broadcast emails to your subscribers and short video clips.

You can also continue to promote after the fact.

Podcast and Radio Shows

In most cases, your appearances on a radio or podcast show will be scheduled days, weeks, even months in advance. As soon as you are scheduled, you can begin promoting your appearance. When the show is over, you can again promote the fact you were on the show as well as provide a replay link.

Recognized as an Industry Expert

Recently, I was a featured speaker at the 2017 Women in the Pet Industry Conference. This is an annual event that founder, Shawna Schuh hosts.

For two days, attendees enjoyed presentations by industry experts. The highlight of the annual event was the awards ceremony the evening of the last day.

Recognizing achievement in the pet industry, there are five categories in which a winner is selected. Additionally, one woman is named, Pet Industry Woman of the Year.

  • Advocate
  • Corporate
  • Entrepreneur
  • Rising Star
  • Solopreneur

The esteemed award is highly coveted within the industry. What I love about what Shawna and her WIPIN team do is provide lots of visibility for the contestants, finalists and of course, winners.

This is a hard-earned designation in which much can be done to further the cause of WIPIN and all those committed to the well-being of animals everyw

Photo by Erica J Mitchell

here.

The winners of each category are as follows:

  • Advocate – Marci Koski, Feline Behavior Solutions
  • Corporate – Gila Kurtz, Dog is Good
  • Entrepreneur – Candace D’Agnolo, Pet Boss Nation
  • Rising Star – Rebecca Breese, PetHub
  • Solopreneur – Mona Straub, Just Fur Fun

The 2017 Pet Industry Woman of the Year is Gila Kurtz from Dog is Good.

Each winner is in a great position to gain lots of traction from the recognition. Knowing the caliber of women WIPIN attracts, the primary reason each will do all they can to gain visibility regarding their award is to further their pet causes.

How It’s Done

To further their visibility, each can do the following:

  • Inform their social media community via video, images and posts.
  • Utilize the power of media releases
  • Send a message out to their subscriber list
  • Posts images on their blog and website
  • Set up interviews with podcasters specific to the pet space, business AND humanitarian issues
  • Send a direct mail piece to the client/customer base letting them know about the award
  • Add mention to their bio about the recognition

To learn more about what each finalist, and the winners, are committed to go to https://www.womeninthepetindustry.com/women-of-the-year/

Are you looking for rock star visibility? If so, join me and my good friend, Jim Edwards for Instant Authority Secrets. The FREE webinar takes place on Thursday, October 5th at 12 p.m. PDT.

Reserve your spot by clicking here. 

 

 

 

 

 

 

 

 

 

 

Authors: 3 Top Ways to Get Book Reviews

In the last few days, I've had several newer authors ask me to review their books. What shocked me was the approach some of them used.

“Read my book and then give me a review,” is not the best approach.

A better approach would be to make sure the person you're asking has an interest in the genre.

Prepare to Ask

Before approaching someone to review your book, be prepared. A few of the items you should have available are:

  • Your author bio
  • A book description
  • Contact information
  • Author photo
  • Book cover photo
  • Press kit
  • Video book trailer

3 Top Ways to Get Reviews

1.Those who have already reviewed on Amazon

One way to do this is do a search on Amazon for books in your genre. Check out the reviews. Contact top reviewers to let them know you read their review and feel they would enjoy reviewing your book based on the genre. Of course, ask them rather than tell them to review.

Also check out Amazon top reviewers. They've earned the position of top reviewers because they love reviewing books. To find out who they are go to https://www.amazon.com/review/top-reviewers. Create a spread sheet on who they are, the types of books they review and what their reviewer position is.

As with anything, the more well known they are, the more they are asked to review books. Be prepared by giving them enough information to make the right choice. (see list above)

2. Members of Facebook Groups

There are plenty of Facebook Groups filled with members eager to review books. Do a search on Facebook with the words Book Review Groups. You'd be amazed at how many groups there are.

Do your homework on the groups. Some are highly active, while others… a waste of time.

3. Ask your existing readers or fan base

If you have a strong social media following, you have a built in group of reviewers. The more visible you are in the groups, the easier it is for people to say yes.

Additionally, if you belong to associations, writers groups, or online communities, you have potential reviewers.

Be prepared to send a copy of your book to those you ask to review for you. Often, a PDF will suffice. In some cases the reviewer will want a physical copy.

It's a Process

Keep in mind, getting reviews is a process. You have to be organized, focused and consistent. Be sure to thank those who do review based on your request.

Ready to Get Your Book to #1? Get my FREE report at www.oneonamazon.com

 

Marketing Your Book Every Day Doesn’t Mean Marketing ALL Day

If you're serious about selling books, you have to accept that marketing is a must do.

Daily marketing is ideal.

Keep in mind, marketing every day is not marketing all day.

Objections Abound

In a recent blog post, I talked about using speaking as a way to sell books. I did receive a few objections regarding speaking.

“I don't like to speak in front of others,” is a common frustration people have when I recommend speaking to sell books.

Here's the deal,  you don't have to do anything you don't want to. I'm simply sharing what has worked for me and countless other authors.

I do not believe in a cookie cutter approach, but I do know fear can definitely hold one back from accomplishing all they are meant to accomplish.

In the case of Martha, whose vocal chords were affected by a stroke in 2009, it makes perfect sense to find other, more conducive ways to get her message out.

When you don't do something because you just don't want to, or fear is rearing its ugly head, you may want to step back and rethink your objections. IMHO.

There are many, many ways to market. You don't need to do them all. You just need to decide what works best for you, your market and your goals.

One Day It All Changed

In a recent interview, I was asked what's changed in the way I market my books today compared to when I marketed my first book years ago.

Simply put…a clear plan. Over the years, I've become realistic about what it takes to sell lots of books.

Most authors want to sell books, but many never will. At least not more than a handful.

That was my own story with my first book. I had no plan. I believed I would somehow get discovered. I was incredibly naive.

Today, I know it takes effort to get my books in the hands of readers. Here are a few things you should do to get your books sold.

  • Identify your ideal reader
  • Determine where they hang out
  • Have a plan of how you will become visible to your potential readers
  • Work the plan
  • Be consistent
  • Do something every day

Identify your ideal reader

The more you know about your reader, the better.  One things for sure, “everyone” is not your market/reader. There are those who will devour your words while others will care less about what you write. The more you know who will eagerly consume your words, the easier it is to reach them.

Understanding who your reader is, is the first step in knowing where they hang out.

Where do they hang out?

You can have a “throw it at the wall and home something sticks” marketing approach or you can be laser focused. When you know the type of blogs they read, what social networks they frequent, what magazines they read, radio and podcast shows they listen to and even what television shows they enjoy, the easier it is to reach them.

Create a plan

What is the end result you want to accomplish with your books? Is it simply to sell books  or is it to use the books to create other opportunities such as speaking, consulting, coaching or having them attend your live events?

When you know what you ultimately want to accomplish, this gives you the foundation for a plan that is likely to be more successful.

With my book, Power Up For Profits, The Smart Woman's Guide to Online Marketing, my goal was to have book buyers attend a three day event. At the event, I introduced a year-long coaching program. I successfully enrolled several clients into the program.

Had I not had a clear vision and plan, I would not have generated the type of sales I did. Simple as that.

Work the plan

Putting the plan together is only as good as how well you work the plan. To not take action is a huge mistake.

Be Consistent

Consistency is another essential aspect of your success. Which leads into the next point…

Do something every day

A common reaction I get from authors who are resistant to marketing is, “When will I have time to write if I have to market every day?”

Marketing every day is NOT marketing all day. It simply means you put a specific amount of time to market each day. As little as 30 minutes a day will get you a greater result that 99% of authors. Why? Because most authors do minimal marketing thus resulting in minimal sales and back-end oppopportunities.

For more ideas on how to market your books, access my FREE report Hit #1 on Amazon at www.oneonamazon.com

Stand Out

The #1 way to sell books is to do whatever you can to have your book stand out from the millions of others that are out there.

7 very easy to implement “stand out” ideas.

1.  Article marketing
One of the oldest online marketing strategies is still one of the most effective. Writing articles should be very easy. After all, you are a writer.

Even if you don't have a lot of time on your hands, you can create several articles from the content of your book.

At the end of the article add in a free offer that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

Once you have people on your list, you can drive them to your Amazon book page.

2.  Tell people
You need to let your friends, family, colleagues, clients, peers and just about anybody know that your book is published. After all, if you're not willing to talk about your book, others may not be either.

3.  Reviews from happy readers
Third party endorsements (verbal or written) are a great way to have your book stand out. Ask readers to leave reviews on Amazon. Often, readers don't think about writing a review unless asked to do so.

Never pay for reviews.

4.  Facebook
Start a Facebook group. Groups are a great way to build a community of raving fans.

Once you start the group, let people know about it.  Be actively involved with those who joined the group. Otherwise, the group is stagnant and a huge waste of time to members.

A powerful way to get the most out of your Facebook efforts is to build a community of raving fans. This is one of the most important things you can do on Facebook.

Ready to learn how to do this? Join me on July 31st as Denise Wakeman, digital marketing strategist extraordinaire, will share exactly how to do this with members of Book Accelerator group.

This is open to current members. To join Book Accelerator go to www.anatomyofabooklaunch.com

5.  LinkedIn groups
A fantastic way to build a loyal following of potential buyers of your book(s) is to start a LinkedIn group that is specific to the theme or genre of your book.

Does a group take work? Yes. But so do all the other methods outlined in this post.

The fact is, anything you do is going to take effort.

6.  Blogging
By far one of the best things you can do to build visibility, credibility, market reach and SEO is blogging.

You can also guest blog. This gives you even more reach. One thing blog owners seem to like is to host someone who has content already published. This is one reason you should post on your own blog as frequently as possible.

7.  Videos
Without a doubt video is one of the most powerful marketing tools you can use to promote your book.  You can do book trailers, short readings, or simply share stories as they relate to your book. Be sure to be animated during your shooting and use keywords both in the spoken part of the video and the title and description.

Want to learn more about video creation and marketing? Join me on September 12th for an intimate gathering in Portland, Oregon for Visibility and Video One Day Workshop. Go to www.powerupthinktank.com for full details.

 

 

One of the Best Ways to Create an Incredible Cash Infusion for Your Business

“Business is slow!”

“The economy is terrible.”

“The political structure is creating a fear of spending.”

Which one of these “stories” have you told yourself?

Have you noticed that some people are doing great while others continue to tell themselves how bad business is? It’s based on the stories. Stories either move us forward or stop us dead in our tracks.

For those who convince themselves business is slow, they likely won’t do everything they can to generate revenue. Those who find opportunity, regardless of outward appearances, in just about any situation, are likely taking massive action to generate cash.

Fastest Path to Cash

One of the fastest paths to cash is by picking up the phone as part of your follow up strategy.

Follow up by phone seems to be a very lost art. Recently, I was going through a shelf in my office that is the “collector” shelf. You know the one. You get something in the mail and plan on getting to it … some day.

Recently, I came across a package someone sent me quite a while ago. When I received it, I had a lot going on and never felt an urgency to open it.

The package contained samples of oils, creams, and other such items that likely cost a fair amount to send to me.

The woman who sent it never followed up. Not once.

Well, maybe she followed up with an email, but if she did, I never saw it.

What a waste of money. In her mind, she probably thought she was being productive by mailing me the package. She would have been a heck of a lot more productive if she would have followed up by picking up the phone to make sure I got their package. Chances are, I would have tried the samples quite some time ago. Who knows, I may have turned into a customer.

Emails are NOT The Best Choice

Yesterday, I got an email from someone asking what to do if someone hasn't responded to his emails for over two months.

I asked, “Did you pick up the phone and call them? You never know… they may not have gotten your emails.”

He had not thought of picking up the phone. He assumed the person was blowing him off.

You cannot rely solely on email as a tool for communication. There are far too many things that can happen such as your email being flagged as spam.

No Magic Bullet

Why is it that people are so hesitant to pick up the phone? It's as if the phone weights a ton and they will hurt themselves.

The phone is your friend. The phone makes you money. The phone is a great tool to use in your day to day business practices.

You may be shocked at how much business you’re losing because you are relying on what could be a very unreliable source of communication.

Recently, I hosted an event in Portland, Oregon. 40 entrepreneurs attended Passion for Thriving.

I took one day after the event to regroup, organize my call list and begin the calling. Over the next couple of days, I called at least 90% of those who attended.

Not only did I enroll private clients as a result, I sold an information product to a couple of attendees and showed, by example, that picking up the phone is a very good thing.

If you feel business is slow, get out of your own way and pick up the phone.

Set a goal of a minimum number of calls you will make each day. The bottom line is this; your business success is not based on some secret or magic formula. It’s based on consistently doing what works.

Phone calls work. Simple as that.

Ladies! Join me for the next Passion for Thriving One Day Experience on June 19th. Limited seating available and we are already filling up.

Are You 100% Committed As An Entrepreneur?

diveSuccess Is Determined By Your Commitment

In the 22 plus years I've been in business I've seen a lot of people come and go with their own businesses. The majority won't survive, let alone thrive.

Yet, some have weathered every storm because they were willing to do what it takes to stay in business. These are the ones others often call “lucky.”

Newsflash! Luck has very little to do with their success.

Running a business is like jumping off the high dive. If you want to succeed, you have to be fully committed.

Most people have no idea what it takes to keep a business going. Countless individuals will start a business only to discovery it takes a more, a lot more, than simply beginning.

Actually, starting a business is the easy part. Keeping it going is yet a completely different conversation. Becoming profitable is still yet another conversation.

With Risk Comes Reward

This post was originally written back in 2014. I was promoting a live event. At that time, I offered a refundable deposit. The idea was to get people to make a commitment by putting down a refundable deposit. When they showed up to the event, they got their deposit back. Simple enough.

Little did those in attendance realize what a risk putting on these type of events could be. What with the space rental, marketing, any support material given to attendees, audio visual, decorations and staff costs, and the investment quickly added up. It could be quite hefty … in the tens of thousands of dollars.

These events were always profitable because I created opportunities for those in attendance to enroll in one of several programs I offer. Yet, there was no guarantee as to what the profit margin would be. The events were always a risk, but when you're in business, risk is the name of the game.

100% Committed with Restrictions

During the time I was promoting my annual event taking place in October, 2014, I received a message from a woman who wanted to attend the event.  “I’m 100% committed to growing my business, but can’t afford to get the $197 refundable deposit ticket.”

She wanted me to forego the deposit to accommodate her.  She lives only a few miles from where the location was.

She became upset when I said no. I explained that the deposit would be refunded and still she insisted she be the exception to everyone else putting down a deposit.

I wondered if she had any idea what my investment to offer the event was. Obviously she had no idea. And yet, even if she did, she likely wouldn't have cared.

Who's Right, Who's Wrong?

I don't share this to say I'm right and she's wrong, but to make a very important point. Running a business takes risk and financial investments. If you're not willing to invest in growing a business, you are more likely a hobbyist than a business owner.

When someone says they are 100% committed to running a business, obviously this means different things to different people. This woman was 100% committed with lots of restrictions.

The irony of the situation is that the woman told me the event is exactly what she needed, but she was not willing to be inconvenienced to obtain the very information that could be an absolute game changer for her.

Yet, I would venture to say that even with the right information, nothing would change for someone like her. Why? Because if she wasn't willing to put a little skin in the game to get a seat into the event, she certainly wouldn't invest in other necessities to run a business.

Are You Willing to Risk?

I’m not going to beat around the bush here to coddle someone into thinking that running a business doesn’t take some risk. I would be doing a great disservice by pretending otherwise.

I’m not sure where people get misled into believing that growing a business does not require time, money and effort. It does. And if you’re not willing to put “skin in the game” you’re NOT 100% committed.

You can argue this point until the cows come home, but it’s likely if you are holding on to this type of belief you are also holding on to your business floundering.

Maybe You're Not Cut Out for Business

Some people absolutely should not go into business for themselves. They are not cut out for all that comes with the process.

What they want is the upside of running a business. The freedom they believe they will experience by having hoards of people want to do business with them, but they are not willing to experience what it's like to methodically build their business.

Ask any successful entrepreneur what it takes to build a business and you will find a common thread. You have to treat a business like a business. And that means you have to invest time, money and energy.

Otherwise, as my one of my business coaches would often say, “You have a hobby not a business.”

The Model Has Changed

Since that time, I've done away with the refundable deposit event model. However, I still offer events. They range in price from $47 on up to several thousand. This allows me to attract serious entrepreneurs. Those individuals who know it takes a commitment to grow their business.

powerliveaudience

To check out my upcoming event designed for “Women of a Certain Age Committed to Success” taking place on December 15, 2016 go to www.powerupthinktank.com. For only $47 you will spend a full day with other conscious women who are all committed to their businesses and their success.

The event takes place in Beaverton, Oregon. There's just one thing… seating is limited to 35 people and only a few spots remain.

Event Registration Click Here

 

 

 

 

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Running a Business IS Like Running a Marathon

There is so much evidence that the more visible we are, the more opportunity we create. Yet, many people continue to hide out, thinking somehow they will be discovered

Without a doubt, when you are open about who you are, what you do, hobbies you have, this is when opportunity appears to come out of the woodwork.

Opportunity abounds

A great example is my recent speaking engagement at BlogPaws2016. BlogPaws is an organization designed to help animal blog pawsbloggers increase their effectiveness in all they do. The annual conference is off the charts amazing, attracting bloggers from around the globe.

Although I am not an animal blogger professionally, on a personal level I am passionate about animal rescue. It was as a result of a fund raiser I did for one of my rescue dogs that I gained visibility within the pet space. In the last year, I have spoken at two of the most influential conferences including BlogPaws and WIPIN (women in the pet industry) with more engagements on the books.

I also have private clients who are in the animal industry space. The only reason this transpired is due to my openness around my love of pets.

Multiple areas of interest will serve you

Another area I am gaining some visibility is with people interested in running. Although not a fast runner, I do participate in easter1races of varying distances. Never in my wildest dreams would I have imagined people would ask for my insights on races.

Having been 40 – 50 pounds’ overweight at one point, now in my 60’s and in great shape with incredible 193.8energy, I was recently asked for my input on running a marathon. Again, I definitely am not an elite athlete, but I have accomplished something only a small percentage of the population has done… I finished a marathon.

Interestingly, what I have found to be key is that I talk about my passions. I post pictures of my animals and my races. I write about it without any expectation of whether or not I “will get something in return.” But the return has been interesting in that both areas have opened up opportunities in business. Why? Because today, more than ever, who we are outside of work is of interest to who we are in business.

The recent post I responded to about running a marathon was one I would not have found had a friend of mine not tagged me in.

The post started with an inquiring from someone wanting to participate in their first ever marathon. They were seeking advice on what to expect. There will be plenty of people who give input, most of whom have never participated in a marathon.

Comments ranged from what books to read, to one person posting, “Why in the world would you want to do a marathon?”

What I know to be true is this; training for a marathon is like running a business. You won’t accomplish what you want in a month. It takes time, commitment, mentorship and overcoming obstacles.

There is a process

To give you insight into my process of what it took, and continues to take, here is how I responded to the request on what to expect from participating in a marathon. You will likely notice the similarities to running a business, writing a book, getting out and creating speaking opportunities or just about anything that pushes your limits.

Having been a very crappy runner at one point and now completing my second full marathon for my 62 birthday last month (my first was at age 61) and now doing lots of 5ks, 10ks, 5 milers, 10 miles and a few occasional halves, yes, I do have some insights. Personally, my goal is to do 100 races by the time I am 70 and in the last year have done at least 10 (not marathons… races which include everything from 5ks up.)

I am not a fast runner. Started out as a walker at the standard 20-minute mile. I was thrilled when I hit 16 minutes per mile. My average now for my training days can be between 11 – 12 minutes per mile.

My goal is to always finish without injury. I pay attention to those who have “been there, done that.” Anyone who has not done a marathon seriously does not understand what it means to hit the wall at certain points during the marathon. Hitting the wall is very real and it has to do with a number of factors including:

-How well you've trained?
-What you eat and if you are carbing up enough during a race?
-Are you hydrated?
-What is your overall health?

Here are my recommendations

1. Pace yourself and give yourself time to train right. Do NOT assume you can do a full marathon in a matter of a month. It takes a considerable amount of time and effort to do it right.

2. Join a local meet up group of “hobby” runners. There's a huge difference between lifer runners and those who simply enjoy the sport.

3. Consider your eating habits. What you eat, how you eat, and how much you eat is huge in your overall performance?

4. Weight training is a very important aspect of good marathon performance. Incorporate resistance training into your overall training.

5. Do some shorter races along the way. Shorter races prepare you for the big day. To not have smaller goals along the way is setting yourself up for injury, frustration, hitting the wall more than need be and a lack of understanding of pacing yourself.

I have likely read 20 plus books on running and marathoning. The two top books I recommend:

-Couch to 5k
-Marathoning for Mortals (Highly, highly, highly recommend) by Jenny Hadfield http://amzn.to/292ywSU

lindora-jennyJenny Hadfield has a Facebook group for those of us at all levels of running and power-walking. It's a very supportive group and one of the best I have found for camaraderie.

I'm definitely a fan of Jenny. She writes for runner's magazine and is very approachable. There is no elitism with her at all. She supports everyone's goals.

I love the sport and never in my wildest dreams thought I would call myself a runner. Now I can't imagine not running. On the 4th of July I am doing the Butte to Butte in Eugene, Oregon. I'm doing the 10k.

For the person who asked why you would do a marathon? Truth be told, very few people will ever push themselves to that point. It is an extreme thing to do and when you really make the commitment, you get to find out what you are made of.

Completing a marathon is not an easy accomplishment. Something that helps is to surround yourself with those who will support you and raise you up when things get tough. And trust me, they will get rough. There are times you will say, “What the heck was I thinking?”

  • There will be times you want to quit. Don't.
  • There will be times you want to cut short your training. Don't.
  • There will be times you want to give up on your goals. Don't.
  • There will be times you want to hide away and pretend you never said you would do a marathon. Don't.

There is nothing to compare with the feeling of training for months and then crossing the finish line.

As far as how long it will take you, that's hard to say. There are a lot of factors involved including how fast you currently run, how well you train, etc.

Best of luck and know that when you cross the finish line, that can never be taken away from you.

Look for similarities and go for the gold

As you can see, there ARE similarities to training for a marathon and running a business. The most important thing is to have a vision, pace yourself, surround yourself with those who know what you are going through and will keep you focused on your goals, and stay the course. It will be worth it.

Looking for ways to go for the gold in your business? Join my private Facebook group to become more involved in your own success. https://www.facebook.com/groups/PowerUpForProfits/

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