510,000 comments every 60 seconds on Facebook

When social media first hit the Internet, most people had no clue how big several platforms would become.

For example, every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) This simply means there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part is essential.

It’s the same with YouTube, LinkedIn and Twitter. The amount of content being loaded by the minute is staggering.

Social media has allowed us to reach our market in a very user-friendly way. What with Facebook, Twitter, LinkedIn and YouTube, you can get your message in front of hundreds, thousands and tens of thousands of people in a very short period.

You may think all you need to do is have a presence on the four main platforms, but if you’re not strategic about how you’re posting, and what you’re posting, you could likely be wasting your time.

What worked early on, no longer works. Simple as that. Early on for me was the late nineties. That's 20 years ago. Holy heck. Time flies!

Truth be told, if you are still using strategies you used when you first started, there’s a great chance your results are poor at best.

It Took a Lot More Back in the Day

When I started my business in 1994, gaining visibility was a much more laborious process than it is today. In the past, we were limited in the ways in which we gained visibility.

However, back in the day, there wasn’t the amount of competition for the consumers attention like there is today.

We are on information overload. At every turn, something is vying for our attention.

There are so many more options today than in the past. However, to get the most out of your efforts, it’s important that you have a consistent look and feel to what you are doing. This is where branding, banners, sales letters, memes, and all your messaging comes in.

A Huge Challenge

One of the greatest challenge is to present the look and feel that is most appropriate for your message and market. It's important to be clear on who you are trying to reach. The old adage, “Everybody is my market,” absolutely will not fly on social media.

Clarity equates to opportunity.

Throwing Mud at the Wall

The approach many people take to their social media presence is to do what can be referred to as “throwing mud at the wall.”

This is where they take a haphazard approach, putting up messages, memes, quotes, videos and whatever else they can think of without much thought at all to a strategy behind the process.

Before you begin, think about who you want to reach with your message. What would appeal to them? If you are dealing with a conservative market, your branding needs to reflect this.

On the other hand, if you are dealing with a progressive, edgy market, how you present yourself will be very different.

My market tends to be progressive and they’ve grown to expect me to be an “color outside of the lines” kind of person. With this in mind, it’s necessary for me to make sure my messaging reflects this.

Whether it be my copy, my images and photos or what I have to say, my message will appeal to some while not to others.

To determine where you need to focus your attention, let’s take a look at the four most popular social networks; LinkedIn,

LinkedIn

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals. Whether you are in a job search, wanting to reach businesses who might be able to utilize your services, or connect with other high-level professions, LinkedIn is fast becoming one of the best social networks around.

LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

One of the very most important aspects of LinkedIn is your profile. It’s amazing how many people put very little thought into how they are presenting themselves. Or… their profile reads like a resume.

Whatever your reason for using LinkedIn, job hunting, prospecting for qualified leads, or networking in your industry, you need to have a professional, eye-catching LinkedIn profile to make sure you are found by the right people at the right time. A great profile helps you to stand out from the crowd.

Rather than simply posting your resume, write your profile in the first person. Write as if you are talking to someone directly. Additionally, use video and images strategically.

Be sure to use catchy titles, keywords and keep in mind how people might search for someone with your skills.

To see what I mean, check out my profile. https://www.linkedin.com/in/kathleengage/

Facebook

Facebook is likely the most popular social network platform around. It represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.

Learn about the statistics and growth of Facebook here. https://zephoria.com/top-15-valuable-facebook-statistics.

YouTube

Without a doubt, video is here to stay. Indications are viewer interest will increase. However, due to the quality of devices we can shoot video on, consumers are becoming more demanding.

YouTube personalities are showing up by the day. A great example is AwakenWithJP. JP takes a humorous approach to spiritual topics. He has become a favorite of viewers around the globe…including me.

Popular YouTube channels address food, health and nutrition, humor, business, meditation and pets.

If you are established in your expertise, you would be well served to consider video.

Twitter

Whether you are a fan or not, President Trump increased the interest of Twitter users. Twitter is one of my favorite places to get up to the second news on current affairs and trending topics.

It’s also a great way to follow experts you are interested in.

Keep Branding in Mind

There are plenty of other social networks to choose from including Instagram, Pinterest, and industry specific networks.

Regardless of what social networks you choose, make sure you have a consistent look and you keep your branding in mind.

 

Content marketing is dead… and other lies circulating online

Most experts are looking for ways to get seen in a big way. Showcasing your expertise can set you apart from all the other experts vying for the same market share.

A great way to showcase your expertise is to blog. However, blogging in and of itself can go only so far. In addition to posting information on your blog, it's essential to proactively promote the post.

One way to do this is to grab the permalink for a specific post and go to town spreading it around social media. Keep in mind, simply throwing the link up, like mud on the wall, will not get you the best results. Having a targeted approach will.

When you are targeted in your approach, your posts get picked up by other experts who may actually feature your writing. What could be better than to be put in front of new eyeballs?

Such was the case with a recent post of mine.

https://authoryourwebsite.com/…/weekly-top-articles-author…/

Is Content Marketing Dead?

I do a lot of content marketing. What's interesting is there are people who are touting the fact that content marketing is a thing of the past. “Content marketing is dead,” wrote one “expert.”

Really?!?! Not so. Content marketing is on the increase.

The thing you want to keep in mind is this; there are many formats for your content. Your job is to figure out what will get you the greatest ROI.

This is all about visibility. The more visible you are, the better.

Visibility creates opportunity. Just like having my posts picked up by other experts, you can do the same. However, you want to be consistent in your efforts.

Over the years, I've written thousands of articles, posts, tweets and social media posts. The reason I do have what appears to be lots of opportunity is because I've put lots of effort into my visibility.

Other lies

Some people will lead you to believe you don't have to be consistent with what you are doing. This is yet another lie of online marketing and gaining visibility. In truth, you should be doing something every single day to get your message out to market.

Let's go back to the blog example. When you blog, grab the permalink to the post. Distribute the permalink to various locations including Facebook, LinkedIn, Twitter, your subscriber list. You can also re-purpose your post into an article that is distributed to various article directories.

Do you have the visibility to create opportunities?

Want to learn how? Join me on January 10th in Portland, Oregon for my one day workshop – Rock Star Visibility. http://www.powerupforprofits.com/tranform2018

Authors: LinkedIn May Very Well Be Your Missing Link to Success

It’s one thing to sell books. It’s something completely different to know your book can open lots of back-end opportunities like speaking engagements, coaching and consulting opportunities and interviews.

With my book, Power Up for Profits, not only did I make thousands of dollars on the front end from direct sales, I made hundreds of thousands on the back end because of the doors the book opened up.

Books Alone Rarely Make Enough Money

Books, in and of themselves, rarely make enough for an author to claim financial success. The back-end opportunities are where the real money is.

Yet, most authors don’t know how to find these opportunities.

Some of the revenue streams are speaking engagements, consulting gigs and coaching clients.

Depending on who your sweet spot readership is, one avenue that might reap huge benefits, and create great financial rewards, is LinkedIn.

What is LinkedIn?

LinkedIn is a social networking website geared towards professionals such as corporations, management, executives and nonprofits.

If any of these are in your wheelhouse of clients, you would be wise to learn how to optimize all that LinkedIn offers.

LinkedIn offers instant access to a network of people in specific fields and industries. With great search functions, you can search for new opportunities in a very targeted way.

One of the best features of LinkedIn is the ability to generate sales leads. However, there are specific ways to optimize your efforts.

Here's What LinkedIn is About

According to the information listed on their site, “LinkedIn is the world's largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world's professionals to make them more productive and successful. We can help you:

  1. Establish your professional profile and control one of the top search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and get industry insights.
  5. Find other professionals in the same industry using groups.
  6. Share your thoughts and insights through LinkedIn’s long-form publishing platform.
  7. Tap into the knowledge of your network.
  8. Discover new career opportunities by searching for jobs.

As an author, consultant, coach or speaker, there is ample opportunity when you tap into the incredible community on LinkedIn.

Each Contact Worth $58.20

In a recent conversation with my friend and colleague, Janis Pettit, it turns out every contact we have on LinkedIn is worth an average of $58.20 each. Can you imagine?

Compare that to the typical email subscriber, who is worth an average of $1 to 5 each for most people. The difference is in the quality of connections you make on LinkedIn if your clients are other businesses.

Janis started gathering case studies on the amazing results she was getting generating leads for her clients using LinkedIn, and she wants to show you how you can do the same.

According to Janis, authors are sitting on a gold mine with LinkedIn. If you, as an author, speak to corporate audiences, imagine the wealth of opportunity LinkedIn offers… when you know how to tap into it.

Not sure?

On Thursday August 17th Janis is doing a full out training with her partner Jeff Smith,
one of the top LinkedIn Experts.

How to Get 3 or More Lucrative Clients a Month using LinkedIn

Go here to discover everything they’re covering during this webinar  http://www.powerupforprofits.com/janis

For any expert, consultant, coach or business owner, this is going to blow you away. This is a TRAINING EVENT. You will leave with a LinkedIn lead generation system you can use right away.

They’ll even show you a case study of someone that generated $70,000 in a few weeks! While that may not be typical, would even a portion of that help you out?

Check out the training. There’s no charge to join in. http://www.powerupforprofits.com/janis

 

 

 

Multimedia Powers Up Your Social Media

Today's featured expert guest blogger is Janet Slack. Janet shares how to power up your social media with multimedia.

Multimedia encompasses any media that isn't just text. Think audio, video, slideshow presentations, teleseminars, or webinars and you’re thinking multimedia.

Using various types of media with your blog or social media posts gives you many ways to connect with your audience members. People like to consume their information in a range of different ways, and by providing your content in multimedia format, you give your subscribers or followers a choice of how they want to interact with you.

Here are some of the most popular multimedia choices and why you should consider adding them to your social media marketing arsenal.

Audio: Podcasting and Content Downloads

Audio content has really taken off in the age of the iPod, iPhone, Android and tablet. Just about everyone has a portable audio player available in one of their electronics now.

Having your content in audio format makes it easy for people to listen while they're on the go. It's especially appealing for people who like to learn, but don't want to set time aside to read a book.

Instead, they like to listen and learn while they're on the bus, in their car, walking to lunch or while exercising.  The audio format makes it easy for them to do that.

Video: Letting Them See the Real You

How you appear in video approximates who you are in real life in a way that isn’t available in other media.

When reading text, people often form images of you that just aren't how you actually are. When you're on video, however, it’s a lot easier for people to get to know the real you.

The visual connection helps to build the sense of community with your audience.  Your viewer is developing a relationship with you as you really are.  This in turn results in more trust, more sales, more backlinks and more partnership opportunities.

Webinars & Online Slideshow Presentations

Other common forms of multimedia are webinars and online slideshow presentations.

One benefit of both of these types of media is that they help you to establish yourself as an expert in your market.  Both are powerful ways of getting your message across and to help your audience be familiar with your skills and ability to assist them.

Another benefit to using these types of media is that they offer you a stellar opportunity to sell products. Online presentations can build a great deal of trust for audience members and it’s possible to generate significant sales from a well placed and carefully crafted offer.

Multimedia Free or for a Fee

The most basic way to deliver multimedia is in a free online format. Simply encode your audio content in MP3 format or upload your short video content to YouTube or Vimeo and make it available online. Webinar systems will record your presentation for you and SlideShare and Prezi are ways to share your slideshows with your audiences.

A more complex way of delivering your multimedia content would be to charge for it. The revenue generated from video or audio content is often much greater than for the same material in written format.

In order to use multimedia to generate revenue, you'll need to have a fulfillment system of some sort. You can deliver your content electronically with an autoresponder such as in an online membership program. If you want to deliver physical products, you could burn and mail CDs or DVDs. However, if your website gets significant traffic, you'll probably need to work with a fulfillment house for production and distribution of the physical products.

Using multimedia with your blog and other social media marketing is one of the best ways to take your business up a level.  Give people the opportunity to interact with you in a variety of different ways and watch them respond with increased trust, connection and sales.

Janet Slack is a well-known author, coach, speaker and blogger on topics related to running a successful small business.     She has guided hundreds of other entrepreneurs in their use of social media to grow their businesses and fatten their wallets.    You can get a free copy of her popular book Biz Tips for Entrepreneurs filled with dozens of ideas for marketing YOUR biz here.

Ready to learn other ways to build your business. Check out Janet's book Biz Tips. Click here

Linkedin Groups – Getting the most out of your blog post

In the world of online marketing, social media and getting the word out about our products and services there are countless ways to optimize our efforts. Yet, many people do one or two things and wonder why they are not getting the best results.

Take blog postings. When you post something to your blog don't rest on your laurels and finish your efforts there. You can maximize your efforts by letting your opt in subscribers know about the post (as long as it's relevant to them), post the permalink on your FaceBook wall, post a note on FaceBook, tweet about it, and let your LinkedIn group members know about the post.

Getting the most out of your efforts mean you have to put effort into your efforts. What else would you do with the video above if it were yours? Comments welcome.

Marketing books with social networks… worth it or a complete waste of time?

A very heated debate in many circles is whether or not social media marketing and social networks are a good use of time or simply the activity of fools. One writer's group I belong to recently had just such a discussion.

The mud slinging by a couple of members got so intense the moderator of the group said, “Enough is enough.”

I discovered this when my post was rejected. Not for content but because the moderator felt the discussion had reached a point of nonproductivity.

I was in complete agreement with her stand but felt shortchanged in that up to that point there were lots of reasons why someone should or should not use social networks to market a book but very little on exactly how to effectively use social media.

As an author and a book marketing expert I can't imagine not using social networks to market either my books or those of my clients. However, a very targeted approach is essential.

There are dozens upon dozens of things that can be done. Here are three that can prove to be very effective.

1. Facebook ProPage. Build a following for you and your book with a professional page. This does take time, effort and commitment. Avoid simply starting a ProPage and doing nothing beyond that.

Be visible, add value and interact.  The more involved you are the more the members will be inclined to want to read your books. (If you add value)

2. Facebook event postings. When you have any type of event as it relates to your book(s) you can post on FB. However, avoid posting every single one or potential attendees may not pay as much attention.

3. LinkedIn Groups. You can begin your own group specific to your market and genre. Groups are a wonderful way to keep in touch. As with Facebook you need to continually add value.

If you do events in your local market you can either start, or join, a group specific to a geographic region. The video I posted shows exactly how.

A local group could be one of the best ways to build community and a loyal fan base.

In conclusion. All of these methods do take time. However, the payoff can be huge. To get the most out of your social media efforts keep an eye on just how much you are doing and what the results are.

Otherwise you will be on the side of the discussion where people say, “Social networks are a complete waste of time.”

I will be the first to admit that social networks can be a huge time sucker with very little result other than people knowing what you had for breakfast.

I will also stand by my position that in today's world of book marketing social networks and social media marketing are incredible additions to a well planned campaign.

Be sure to RETWEET this post.

 

What if you really don’t need social media marketing?

If you haven’t heard how important social media is in your overall marketing you likely have not been paying attention. To not incorporate social media into your promotional activity is a huge mistake.

However, you need to think through why you are using social media as well as what outcome you desire.

The really amazing thing about social media marketing is how rapidly it is growing. This can be a major challenge for many. Trying to keep up can drive even the sanest man or woman a bit crazy.

Over the last few years an incredibly powerful industry cropped up with virtual assistants, project managers, consultants, speakers, authors and content experts who assist business owners at all levels with their social media marketing needs.

Another area that is growing in leaps and bounds are the DIY (do it yourself) entrepreneurs who may prefer to do their own social media marketing because it is so fascinating to them or they are simply not in a position to hire someone.

Regardless of what level of involvement you have you do need to keep up on some degree of information. For example, lots of people think of social media in terms of only their computer when in fact iPhones and other such devices allow interaction virtually any time, any place.

To help with this I found a blog with 70 Plus Free iPhone Apps for Social Media Mavens. Click here to access.

Something else I have for you to take your Social Network knowledge to an incredibly high level is a free webinar with two leading experts, Sean Malarkey and Lewis Howes.

Both are recognized around the globe for their knowledge, expertise and easy to apply strategies to give you optimal results for your efforts. Lewis Howes is the author of LinkedWorking that teaches individuals how to generate revenues and success using LinkedIn.

Sean Malarkey is a highly sought after mentor and consultant recognized as one of the best in the industry.

Join us on April 5, 2011 for Advanced Social Media Training. http://kathleengage.com/socialmedia.htm

 

Getting the most out of Social Media Marketing

Social Media Marketing and Social Networks are huge. That is, if you know how to get the most out of your efforts.

Here are a few tips on optimizing your time and energy.

1.   Know why you’re involved.

2.   Limit your activity to a handful of targeted networks such as LinkedIn, Facebook, Twitter and one or two more at most. Where you invest time is based on your market and your overall goals.

3.   Avoid simply using the platform as a way to market yourself. Granted, you can do some outstanding marketing but if you are not doing the “social” thing you are missing the mark.

4.   Learn how to get the highest value for your time invested with each social network.

Here are a handful of things you need to focus on:

Profile
Take time to complete as much as possible on your profile. A scantly filled in profile will give you nowhere near the credibility as one that apparently took some thought and effort to complete.

Content
What content are you posting? Each social network will be focused on something unique. Facebook may include more personal information than say, LinkedIn. Post your content according to the environment.

Event promotion
Many social networks allow you to post upcoming events. As with your profile be sure to add enough content to create a robust description.

Article marketing
Not all social networks allow for this feature, but those that do can be very valuable. You can easily establish credibility by posting well written, relevant articles. Depending on the network you may be able to put a resource box at the end of the article to drive readers back to a landing page to opt in for something. This allows you to increase your opt in subscriber list.

Group postings
Many social networks have a group feature. You can join groups according to your market and interest.

However, in order to gain benefit from the groups you belong to you have to be actively involved.

There may be features with groups that allow you to get more “bang for your buck”.

Below is a video on how to get the most out of LinkedIn Groups. This is a very little known feature and one that can serve you well.

In conclusion
Remember to keep the “social” in social media marketing. If all you’re doing is promoting and selling you will lose credibility fast. Create value for the people you connect to and they will respond positively when you do have an offer to make.