One of the Best Ways to Create an Incredible Cash Infusion for Your Business

“Business is slow!”

“The economy is terrible.”

“The political structure is creating a fear of spending.”

Which one of these “stories” have you told yourself?

Have you noticed that some people are doing great while others continue to tell themselves how bad business is? It’s based on the stories. Stories either move us forward or stop us dead in our tracks.

For those who convince themselves business is slow, they likely won’t do everything they can to generate revenue. Those who find opportunity, regardless of outward appearances, in just about any situation, are likely taking massive action to generate cash.

Fastest Path to Cash

One of the fastest paths to cash is by picking up the phone as part of your follow up strategy.

Follow up by phone seems to be a very lost art. Recently, I was going through a shelf in my office that is the “collector” shelf. You know the one. You get something in the mail and plan on getting to it … some day.

Recently, I came across a package someone sent me quite a while ago. When I received it, I had a lot going on and never felt an urgency to open it.

The package contained samples of oils, creams, and other such items that likely cost a fair amount to send to me.

The woman who sent it never followed up. Not once.

Well, maybe she followed up with an email, but if she did, I never saw it.

What a waste of money. In her mind, she probably thought she was being productive by mailing me the package. She would have been a heck of a lot more productive if she would have followed up by picking up the phone to make sure I got their package. Chances are, I would have tried the samples quite some time ago. Who knows, I may have turned into a customer.

Emails are NOT The Best Choice

Yesterday, I got an email from someone asking what to do if someone hasn’t responded to his emails for over two months.

I asked, “Did you pick up the phone and call them? You never know… they may not have gotten your emails.”

He had not thought of picking up the phone. He assumed the person was blowing him off.

You cannot rely solely on email as a tool for communication. There are far too many things that can happen such as your email being flagged as spam.

No Magic Bullet

Why is it that people are so hesitant to pick up the phone? It’s as if the phone weights a ton and they will hurt themselves.

The phone is your friend. The phone makes you money. The phone is a great tool to use in your day to day business practices.

You may be shocked at how much business you’re losing because you are relying on what could be a very unreliable source of communication.

Recently, I hosted an event in Portland, Oregon. 40 entrepreneurs attended Passion for Thriving.

I took one day after the event to regroup, organize my call list and begin the calling. Over the next couple of days, I called at least 90% of those who attended.

Not only did I enroll private clients as a result, I sold an information product to a couple of attendees and showed, by example, that picking up the phone is a very good thing.

If you feel business is slow, get out of your own way and pick up the phone.

Set a goal of a minimum number of calls you will make each day. The bottom line is this; your business success is not based on some secret or magic formula. It’s based on consistently doing what works.

Phone calls work. Simple as that.

Ladies! Join me for the next Passion for Thriving One Day Experience on June 19th. Limited seating available and we are already filling up.

Why wouldn’t you write “The Book?”

The Big Dream

According to some experts, 85 – 90% of the adult US population dreams of writing a book. Sadly, only a small percentage actually do.

The dream to write often starts, and ends, in our formative years.

I was in third-grade when the bug to become a writer hit. Mrs. Brown’s instructions were very loose. “Write about anything you want,” was about the extent of the guidelines.

I decided to write a fiction short story. I loved the process of letting the story of a haunted house unfold from my imagination, ending up on several pages of lined paper.

With great anticipation, the classroom of eight year old kids waited for Mrs. Brown to hand each of us our graded paper.

I beamed with joy when I saw the A++ at the top of the page. I knew right then and there what I wanted to do with my life.

That is, until I ended up in Miss Sasso’s class the following year. When I dared to share my dream of being a writer, my fourth-grade teacher wasted no time telling me why that was an impossibility.

Not only did she berate me, telling me I simply didn’t have the ability to be a writer, she proceeded to express her opinion as to why girls should be realistic about their future.

“You need to learn to type so you can get a job as a secretary,” she bellowed.

Miss Sasso seemed to enjoy watching tears well up in my eyes. The more uncomfortable I became, the more her voice raised, assuring every student within ear shot could hear her.

If humiliating me and wiping out my dream of ever being a writer was her goal, she accomplished this.

Buried, But Not Dead

Yet, the dream never really died. Granted, it took decades before I dared to let the dream bubble to the surface, but once it did, there was no turning back.

It was during a spiritual journey when I was thirty, I would make daily entries into my journal about my travels.

Having hitchhiked from the Bay Area to the West Bank of Israel, I was convinced my daily entries would turn into the next New York Times bestseller. Not only would the book be a favorite of millions of readers, my story would turn into a blockbuster movie.

Neither of those things happened. Why? Because again, I gave up on my dream. Upon my return to the San Francisco bay area, life got in the way. I got caught up with finding work and getting on with life.

Scheduling Writing Time is a Must Do

All of this changed when it became evident that writing needed to be woven into my schedule. It wasn’t simply going to happen. I had to make it happen.

In addition to writing books, I became very accomplished at creating information products. Blogging was another expression of my writing.  I had also submitted hundreds of articles to online directories.

With several books to my name, and many still to be written, I must wonder how many of the 85 – 90% of those who have the dream to write a book had their dream squashed as children.

I also wonder how long they will let the opinion of an adult, who may not realize what they did, stop them from fulfilling a part of their destiny.

The Big Ah Ha!

I was in my mid to late fifties when I realized that not only am I a writer, but I make a good living from writing. It was one of those big “ah ha” light-bulb moments when I realized there are unlimited possibilities for anyone who wants to be a professional writer.

Since that time, I’ve worked with hundreds of men and women who dream of making money from writing books. I not only teach them how to use their books to generate revenues, I consult with them on all a book can do for them.

Whether it be from selling the book through online avenues, at book signings, during a speaking engagement or using the book as a lead generator that leads into making offers of information products, there are countless ways to monetize one’s writing.

Unlike in the past, when a writer had to wait for the blessing from a publisher, today there is not much standing in the way of someone getting a book published.

With the right vision (and guidance) an author can use their book to springboard countless revenue generating opportunities.

It’s one thing to say you’re a writer, it’s something completely different to know you make a living from your writing.

In years past, wearing the label of self-published author was something said under one’s breath. Today, being self-published is widely accepted and approved of.

Add to that the ability to do very strategic book launches, and the possibility for being a profitable author is higher than ever.

Yet, most would-be writers never see their dream become manifest. Why? Because they romance the idea that somehow the book will write itself. Or they wait to be inspired to write. If I had to wait to be inspired, I likely would never have written anywhere near what I have.

For some, they fear no one will buy their book. While others, still hear their very own “Miss Sasso” telling them they will never be a writer.

Truth be told, writing is a discipline as is marketing and selling your books. In addition to discipline, it takes ongoing effort to do what needs to be done to make people aware of your work.

74 Year Old First Time Author Rocks It

Currently, I’m working with an author who recently had her first book published. At 74 years of age, Joan has more passion about sharing her book with audiences both online and off than anyone I’ve ever met. She is willing to put in the time, effort and money to drive to book signings, be interviewed and raise awareness because she believes in what her book is about.

With the energy of someone half her age, Joan’s passion is contagious. And that’s one of the greatest keys to what will likely be a very successful author story; her passion.

While others are still thinking of writing a book, Joan got serious about it. It’s the same with my client Shannon. She is working on a book that will be used to open up consulting opportunities within the corporate environment.

For a long time, Shannon thought about getting the book done, but now she’s completely committed to it.

Not long ago, Shannon and I mapped out a plan based on what opportunities she knows the book will create.

The big thing for both these women is they accepted that if they really want their books to be part of a revenue model, they also have to be thinking about how they will market the book.

Authors Must Know How to Market

Many authors give very little, if any, thought to how they will raise awareness of their book(s). Like the writing of the book, the marketing is something an author needs to take responsibility for.

Not that either has to be the one to do the marketing. There are plenty of people who can work with them to get the word out about their book.

With all that’s available with virtual teams, it’s likely their marketing team will reside in an area other than where the author lives.

The point is, if you want to make money as an author, you can. Will you be a world famous author? Not necessarily, nor do you have to be. You can work within a niche and do incredibly well for yourself.

The main thing is to get started. Carve out the time to write. And if you’re waiting to be inspired, perhaps this will inspire you; there are people who would love to read your work and will gladly buy your books… if they could.

The only way they are going to be able to is for you to sit down and get that book done and then raise awareness about the book. Simply put, raising awareness is marketing.

Hit #1 Webinar (FREE)

Not sure how to market your book? Want to learn to do so from the comfort of your home? Join me for Get Your Book to #1 webinar. I offer the webinar at various times. Click here to register for a time that works best for your schedule.

Register for one of several times. Click here.

 

 

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7 Steps to Entrepreneurial Success

drownFor Every Problem There IS a Solution

Have you ever met someone who claims they want an solution to a problem, but when given the answer, they pooh-pooh it?

Then they say, “This stuff doesn’t work.” It’s not that the solution doesn’t work, it might be they (deep inside) don’t want it to work.

Some people are so attached to their story they’ll do whatever they can to be right.

Why is it some people will ask for solutions to their problems, even pay for the strategies to solve problems,  but then continue to do things their way?

It’s like watching someone drown because they won’t learn how to swim and are constantly diving into the water.

Vetting Clients Comes with Time and Experience

I’ve made it a policy to vet potential clients by digging into their history. Mind you, I’m talking about high-end clients. I’m not referring to people who buy a $20 product. I’m referring to those who have one-on-one time with me, hire me to consult or keynote at their conference.

One of the quickest ways to determine if you will be able to help a client is to listen to their back story. A few simple questions will let you know if you will be just one more “they didn’t work coaches” or if you actually can help.

It’s not that you’re not good, even great, at what you do. It’s that some people continually fail to implement ideas that actually will work because they fear failure, success or both. Sadly, by not taking different actions, they are creating the very thing they fear most; failure.

Listen to The Whole Story

victimRecently, I received an email from a woman who was very upset with a vendor she hired.

“I wasted my money. Why does this always happen to me? One more time, I threw money away. When I complained, she wasn’t willing to do anything to fix the problem.”

The email was long and drawn out, but the general tone was the same; the woman felt she had been burned… one more time.

I actually know the vendor and I know her work to be very high quality. I also know she offers stellar customer care.

Several of my personal clients use her services, as do I, and none of us have had this experience. And yet, virtually every vendor this woman worked with resulted in the same outcome; the woman feeling slighted.

Complainers Run In Packs

I’ve heard similar stories from people who have hired coaches. Although the coaches run very successful businesses, have helped lots of people get great results, there are those individuals who never get results from any of the coaches they have hired.

Often, these folks seek out others who have a similar mindset in order to console each other in the “ain’t it sad” scenario.

A closer look will reveal it has little, if anything, to do with the coach and everything to do with the fact the person isn’t willing to implement the ideas presented.

I’m not saying there aren’t some bad, really bad, coaches. What I am saying is everyone has an M.O.

Success Was Hers… But It Frightened Her

Years ago I worked with a woman who wanted to build a strong local presence, increase the number of private clients she worked with and of course, increase her revenues and profit margins.

We worked on a great solution; it was to get out in her local market and offer complimentary presentations.

Initially, she was gung-ho, implementing virtually every idea we discussed.

She hosted her first ever event in which 45 people attended. Everyone gave her rave reviews.

She made a very nice offer to those in attendance and sold several thousand dollars worth of services.

Her results were wildly successful.She was on Cloud 9.

“I love this. I want to keep doing this,” she exclaimed.

Yet, within a very short period of time she reverted back to old behaviors. She quit doing the very things that resulted in her successful outcome.dance

When I asked her what was going on, she gave me a song and dance about this not being what she is meant to do. And off she went to chase more squirrels.

Last I heard, she was once again struggling in her business and deciding if she needed to close shop.

To me, this is insane.

How do I know? Because for years this was my story.

My Story Was Like A Broken Record

Although I knew I needed to do things differently and would seek out how to make changes, I continued to do things my way.

My way ended me up fat, broke and frustrated. I was so attached to my story of why I couldn’t succeed that no matter how clear the answer was I would hold fast to “my way.”

I came to realize (and accept) if things were to change in my life I HAD to be willing to do things differently.

I had to be willing to take full responsibility for my actions. I especially had to be willing to get uncomfortable in order to let go of what was familiar and keeping me broke.

Taking responsibility, changing the way I did things and not telling the same old story has allowed me to create a successful life and business. I’m coming up on my 23rd year in business.

Find Those Who are Doing It

Over the last decade, I’ve hired several business coaches. Each has a proven track record, has something unique to offer and each pushes me out of my comfort zone.

The fact is, if you want to go beyond your current level of success it is essential to get outside, often wayyyyyy outside, your comfort zone.

I would be incredibly foolish if I were to pay experts for their insights and then not apply what they recommend. After all, I hired them for a reason; they knew things I didn’t.

By applying what they advise, I get to experience even greater success than I can achieve on my own.

For example, with one coach, one recommendation I implemented resulted in over $30,000 worth of added revenue in less than a month.

If I would not have tried her method I probably wouldn’t have generated the extra $30,000.

The knowledge I obtained from my business coaches is beyond outstanding. Yet, it’s worth nothing to me if I don’t apply it.

The Insanity of Investing (ooops – throwing money away)

Frequently I see people who will invest in great information from people with a proven track record, yet they put a half-hearted effort into implementation or worse yet, do nothing with the knowledge (or argue why they are different, their market is different and hold to the belief the information won’t work for them) and then they say the expert’s information doesn’t work.

It never ceases to amaze me how much people invest in programs, seminars, workshops and mentors only to continue doing things their way. The very way that got them where they’re at and likely has them stuck in a rut of some sort. After all, if they weren’t in a rut why would they invest in the knowledge and guidance in the first place?

Mindset is Everything

A place people get incredibly stuck is with their money mindset.  I see this every single day.

Countless men and women continually talk about how tough times are. They claim they just can’t seem to make money. When they see others making money the first thing out of their mouth is, “You are so lucky. It’s easy for you.”

screechThese type of comments grate on my nerves as much as fingernails on a chalkboard.

It’s not luck or things being easy that allow some people to continually generate revenue. Not at all. It’s that we have different strategies.

Building and running a successful business takes discipline. It’s not something that “just happens.” It’s something you plan and work at.

 

Stop the Blame, Stop the Insanity

Rather than blaming the economy or saying people are just not spending money, why not pay attention to your own habits, thoughts and conversations.

Organize your day in a way that you have specific outcomes you MUST achieve.

Avoid conversations that include, “I’m not making any money,” and “I have no idea how I’m going to make any money.”

This is absolutely essential to changing the money mindset. More people engage in the “Money is tight” conversation rather than, “There is more than enough to fill my needs.”

The willingness to NOT engage in negative conversations is absolutely essential to unblocking money channels.

Read books, listen to CDs, and absorb anything and everything on positive money beliefs that you possibly can.

7 Step Process

Want to see a change in your business for the better? Try these 7 Steps To Success

  1. For a period of 30 days start your day by expressing gratitude.
  2. Begin your time in your office with something that will monetize your business. Stay out of email first thing in the morning other than to access any emails that are directly connected with monetizing your business.
  3. Minimize your time in social networks unless the time is directly related to your business growth.
  4. Be willing to end conversations talking about “how slow things are, my market is different, my business is different, you don’t understand, blah, blah, blah.”
  5. Engage in conversations about business growth, what the market wants, needs and is willing to pay for, trends and possibility.
  6. Map out your next 30 days. Put a plan in place to create something that will monetize and grow your business. Work the plan.
  7. Rather than assuming the success others experience is based on how lucky they are, dig deeper and take a look at what they are doing to create their success. Look at their systems and be willing to model what they are doing. It’s likely when you do you too will experience a new level of success.

Here’s the deal; you can choose to continue on the path of the insane people who have the solutions at their fingertips, but still do things their way or you can follow the path of those who are wildly successful.

The choice is yours.

Take Your Business to the Next Level

Ready to take your business to the next level? Join me on March 20th in Portland, Oregon for Passion for Thriving Event. Only 40 spots available and most have been claimed.

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For only $47 you will spend a full day with other conscious women who are all committed to their businesses and their success.

The event takes place in Beaverton, Oregon. There’s just one thing… seating is limited to 35 people and only a few spots remain.

Event Registration Click Here

 

 

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Are You Getting Your Share of Mailbox Money?

What the Heck is “Mailbox” Money?

mailboxMailbox money is income that arrives either in your physical or virtual mailbox, often in  a somewhat fixed frequency with a minimum of management, basically the definition of passive income. There are a number of types of revenues that fall under the definition including income property payments, ongoing affiliate commission, membership fees, monthly client payments, and dividends.

There are also revenues that are one time revenues that arrive by way of your physical or virtual mailbox. These could be for programs you host for others such as a webinar in which an offer is made, live events that people prepay for, a short term consulting gig, or a speaking engagement.

Regardless of what the money is for, there’s something very sweet about getting various amounts of money from a number of different places. When you get everything from a $7 payment on up to one that is several hundred, even several thousand, and everything in between, in one day, that’s something to smile about.

Who Coined the Phrase?

My research didn’t deliver any answers on where the term first started (so if you know, put the information in the comments below).

I first heard the term from Mary Morrissey on a webinar she hosted.  When I heard her definition, I realized I have had mailbox money for years. From that point forward, I was much more aware of how many avenues my revenues have come from.

Based on how you have your business set up you likely have a general idea of a minimum amount of money that will arrive daily whether it be a few hundred or a few thousand. Unless you receive payments based on what is listed at the beginning of this post, you likely won’t know from day-to-day how much cash will arrive. The reason? Multiple streams of revenue that fluctuates from day-to-day.

How to Create Multiple Streams of Revenue

Multiple streams of revenue is exactly what it sounds like; money that comes from various sources. One way to create multiple streams of mailbox money is with information products; yours and those you sell for others.

The more information you have to offer that your market has an interest in the more revenue you can generate.

Additionally, you can generate multiple streams of revenue with services. Whether it be a one time VIP Day, a short term coaching package or a full year program, these are yet more ways to increase your streams of revenues.

Affiliate Revenue is as Sweet As it Gets

No products of your own? No problem. If you have no products of your own you can start by becoming an affiliate seller. I have colleagues who make all their income offering affiliate products and services to their market. This is a viable way to make a great living, when you know what your doing.

Make sure whomever you sell for and whatever you make available you are selling an outstanding product or service you are proud to make available to your market. Never, ever, ever sell anything you can’t put your personal stamp of approval on.

A common way many of us become affiliates is by using a product or service, liking it, and then recommending it to our market. For example, I use LeadPages and really like the service. I have no problem encouraging my community to consider using LeadPages in their own businesses.

Avoid This At All Costs

Don’t sell simply to make money. Making money simply for the sake of making money may be short lived. Start from the point of, “What would create the greatest value and truly serve my market?” When you think in terms of being of service, the money will follow for a long time to come.

You may have to test a few products to identify your markets’ sweet spot both with the type of information you are introducing and the price point.

Some online entrepreneurs are very successful by selling other experts’ products. Others prefer to create their own. Still others like a combination of the two.

I lean towards the latter.

If you’re planning on developing your own products now is the perfect time to begin. However, you will be well served to plan out what you introduce.

Steps to Success

Follow these simple steps to move you in the right direction.

  1. Identify what your potential customers are interested in. A survey can help considerably in this area.
  2. Determine what knowledge you have that people would be willing to pay for.
  3. Decide the format for the information product; video, audio, MP3.
  4. Determine method of delivery; ClickBank, autoresponder, other.
  5. Determine method of payment; PayPal, credit card.
  6. Develop the product.
  7. Develop a landing page. If you’re not qualified you can find plenty of eager designers on www.elance.com or get a free or low cost template program.
  8. Market.

Does it Take Work?

The short answer is YES! it takes work. Putting systems in place to generate multiple streams of revenue isn’t something to be taken lightly. You need to know what your promoting that will generate the revenues AND you need to know that if you promote garbage products and services simply to make money is NOT the way to go. You will be setting your community up and you’ll be setting yourself up for a lot of unhappy people.

Start immediately to make it policy that you only recommend things you can put your personal stamp of approval on.

I can assure you that when you have several things to offer your market, both yours and those of other experts, you’ll get very used to watching your “mailbox money” arrive on a daily basis.

So much in fact, you will know what it means to have a lifestyle business.

What’s your experience with mailbox money? Are you getting your share?

Be sure to join in on the Power Up for Profits Facebook Group.

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A Few Must-Knows When Using Images in Your Blog Posts

There’s no doubt about it, images94%45-60 increase views on a blog. According to digital marketing expert, Jeff Bullas, “Articles with images get 94% more total views. Including a photo and a video in a press release increases views by over 45%.

“60% of consumers are more likely to consider or contact a business when an image shows up in local search results.”

If your not using images, you may be missing out on increased interest in what you write about. And isn’t getting people to actually read your posts what you want? If it’s not, why the heck are you blogging for in the first place? If it’s purely for your own satisfaction, go for it. But for most of the people I know who blog, myself included, we want people to read our posts and in many cases, take some type of action.

If you’re selling products from your blog, images definitely increase the interest of the potential buyer. However, the quality of the product image is essential.

When using images you want to make sure you follow a few simple guidelines. Avoid copying images off of Google without either paying for the images or getting expressed permission from the photographer. If you miss this key point, you could set yourself up for a lot of problems.

You can utilize services where you pay for single use of an image. There are plenty to choose from such as iStock, Bigstock and Shutterstock.

If you’re looking for ample choices on photos check out Pixabay. They have lots of free images you can choose from. Be sure not to use the ones with watermarks. This means you likely have to pay for the watermarked images.

The least expensive and safest bet is to use your own photos. But make sure they are not blurry and as high quality as you can get them. The best part of using your own photos is being able to  edit your photos into a real masterpiece you can call your own.

I recently discover Canva and love how easy it is to edit and create my own images. I can also buy images they provide for $1.

Another resource I recently discovered is BeFunky. Fun, fun, fun photo editor.

Here are a few of my “first attempts” at both Canva.

spirit-ready30-day-challenge

I’ll be the first to admit I’m not an artist or editor. But I’ve been having lots of fun with Canva and BeFunky.

I know the more I use each of these, the better I will get. (Isn’t that true for anything we do!) For my first few, I’m pretty happy with the results.

Regardless of what route you go, images do make a difference. Think about it. Amazon wouldn’t sell anywhere near what they do if it weren’t for the images of every product listed on the mammoth site.

For example, I recently bought a table water fountain for my office. I liked it so much, I bought a couple of my clients the same water fountain.

If I were to try and describe it without a picture, you may not get the actual feel for what it looks like. But with an image, you know exactly what I’m referring to.

The image below lets you know if this is something you would be interested in…or not. Click the image to go to Amazon for the full description of the water feature.

Put careful thought into the images you use. Make sure they tie into your message. Avoid simply throwing something into your post just because you heard you need images.

As with anything, the more effort you put into what you’re doing, the better.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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An easy to apply way to use Kindle books to build a subscriber list

A huge area of confusion for many entrepreneurs is how to effectively build a subscriber list.

There are a few ways this can be addressed. First, rather than thinking in terms of simply building a list, think in terms of building a quality list.

Determine the following…

  • Who is your ideal, sweet spot client?
  • Who would you really enjoy working with?
  • What type of people are you in alignment with?

Next, research where your ideal clients reside. What this means is…

  • What blogs do they read?
  • What magazines do the enjoy?
  • What radio and podcast shows do they listen to?

One of the most underutilized ways to build a quality list, with those who are likely already admirers of your work, is with Kindle books.

Kindle books are a gkindlereat resource for experts who want to gain visibility, market reach and increased credibility.

Kindle books are a great tool for lead generation. Most authors don’t know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books.

It’s not that you get any kind of information from Amazon on who buys or downloads your Kindle books; you don’t.

But… there are specific strategies you can use to drive traffic to an opt in page.

To fully optimize this strategy there are a few things you need to have in place.

Essentials

  1. Know who your ideal target market is and is not.
  2. Write a good Kindle book.
  3. Create some type of an ethical bribe that your ideal prospect would be interested in.
  4. Put the offer inside your Kindle book.
  5. Set up your landing page.
  6. Write and schedule your autoresponder messages
  7. Create a plan for promotions

These are a few of the most important steps to take. From there, upload your book to Amazon. Make sure you have your categories selected according to the genre of the book, you have a robust description and if possible, reviews for your Kindle book.

Then you want to drive traffic to the book on Amazon.

Again, Amazon won’t give you any contact information at all. It’s up to you to create an offer that readers of your Kindle book want to read. From there, you add the offer to the Kindle book. It’s that simple. Or is it?

Actually, where you place the offer in your Kindle book makes all the difference in the world. Miss this look-insideand you miss a lot of potential subscribers. The first place to make your offer is in the first 10% of the book. Why? Because that’s where the look inside feature usually takes readers. That way, even if someone doesn’t buy the book, they see your opt in offer.

There are other locations. To find out what they are, join me on Tuesday, November 29th at 4 p.m. Pacific for The Power & Profit of Kindle Books – Increase Visibility AND Cash with Content You Already Have FREE webinar.

http://powerupforprofits.com/webinar-power-profit-of-kindle-ebooks.html

Because I know how valuable your time is and how frustrating it can be to join in on a webinar without getting lots of great content, I can assure you this; when you join in on this webinar your time will be well invested.

If you’ve been thinking of getting your book up on Kindle, this webinar is perfect for you. It will be a great use of your time. http://powerupforprofits.com/webinar-power-profit-of-kindle-ebooks.html

Join us on Facebook for the Power Up for Profits Group.

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5 Ways Solo-Entrepreneurs Sabotage Their Success

Ask most solo-entrepreneurs why they are in business and they will tell you it’s to make a difference AND make money. Yet, the majority make the road to success much more difficult than it needs to be. In essence, they are sabotaging their success by what they do and by what they don’t do.

Let’s begin by defining just what a solo-entrepreneur is.  A solo-entrepreneur can be a speaker, author, consultant, coach or business advisor.

Solo-E.com founder, Terry Zwierzynski, has a very clear definition of a solo-entrepreneur. “A Solo Entrepreneur (Solo-E) is a professional who chooses to go into business by themselves (go solo), collaborate with others, grow their business without boundaries and, more than likely, without employees. The Solo Entrepreneur may also be called a free agent, freelancer, solopreneur, self-employed, sole proprietor, personal business or home based business owner (although not all Solo Entrepreneurs are home-based.). Other terms used by government agencies (like the U.S. Census Bureau) that count and classify solo entrepreneurs include: nonemployer business, no-employee business, microbusiness (which usually means less than 5 employees), and SOHO (small office – home office).”

Every day, men and women are joining the ranks of the self-employed and solo-entrepreneurs. According to a recent report by the Global Entrepreneurship Monitor (GEM), sponsored by Babson College and Baruch College, finds that 27 million working-age Americans–nearly 14 percent–are starting or running new businesses.

That’s the good news. The bad news is that many of these won’t survive to see the light of day due to one very simple reason; few potential clients know they exist.

When you look at the numbers, it’s no surprise that many “stars in their eyes” startups will fail. Many will blame it on the economy, competition, their spouse doesn’t support them, it’s too expensive to do all they need to do or any number of justifications for not fully going for it.

The bottom line is this; there is more opportunity today than ever before. In order to succeed you absolutely must be willing to get outside of your comfort zone to create the success you want.

To succeed, it’s essential to identify the most common ways you set yourself up for failure. In other words, what are the top ways you are sabotaging your success?

  1. Not having a clear vision for your business
  2. Not saying NO enough.
  3. Not being visible to potential clients.
  4. Not having a sense of urgency.
  5. Not having a clear path for people to do business with you.

Create a clear vision

It’s amazing how many so-called entrepreneurs haven’t taken time to determine where they want their business to go. They barely create a vision beyond, “I want to succeed.”

What does that mean? What kind of revenues do you want to generate? What products and services will you offer? How much of each will you need to sell in order to reach your numbers?

Without a clear vision of where you need to be, how will you know when you’ve arrived?  Additionally, you must know how much, at a minimum, you need to generate to keep your doors open.

Just say NO

Entrepreneurs love to help others. That’s one reason we go into business. We want to make a difference. Yet, it’s absolutely essential to know when to say no.

Equally important is the need to say yes when the right opportunity arises. Not long ago, a client I’ve worked with for a few years, had a great opportunity to present a keynote to 500 people.

“I don’t think I’m going to do this,” she said during one of our calls.

I was somewhat taken aback due to this being the very type of opportunity she had been working toward.

She told me the reasons she was going to say no. What it boiled down to was fear. Every reason was really an excuse.

I strongly encouraged her to say yes to this incredible opportunity. Somewhat reluctantly, she agreed to say yes.

Not only did the audience give her a standing ovation, her consulting business filled up as a result of this one engagement.

There are times you must say NO and other times you absolutely must say YES! The way to determine which is to evaluate if the activity moves you closer (or further away) from your overall goals.

Gain visibility

Many entrepreneurs are under the mistaken belief they will somehow get discovered with little effort to gain visibility on their part. If people don’t know you exist, how can they possibly do business with you?

Case in point: recently I was searching for information on how to Feng Shui my office space. Over and over, one expert’s information showed up. Not only did he have articles written, I found blog posts, videos and reports by this gentleman.

From my perspective, that of a potential client seeking an answer to a specific question aka problem, “How to Feng Shui my office,” the person who stood out was the one who was very visible. Not only did I read and watch much of his information, I signed up for his 60-page complimentary report.

There are likely many Feng Shui experts I would be willing to learn from, but I haven’t a clue who they are because they are not visible.

It is very apparent; the expert I am now following put a lot of effort into gaining visibility.

As obvious as this fact is, it’s amazing how many experts don’t focus daily effort on raising awareness in order that potential clients know they exist.

To not do so is one of the top five ways you sabotage yourself. However, to get the most out of your efforts, you must concentrate your efforts on where your market hangs out.

Create a sense of urgency

The sooner people know you exist, they know about your level of expertise and they know about the products and services you offer, the better. To succeed in today’s fast paced world, you absolutely must have a sense of urgency in what you do.

Urgency does not mean panic. It simply means you know time can either work in your favor or against you. Urgency means you know there are things you must do on a daily basis to get the momentum going.

Everything today is moving faster than ever before. This is even more prevalent in the business environment. There is a need for speed, but with focused effort. It’s not about simply throwing mud up on the wall and hoping it will stick. It’s about being incredibly strategic with all you do, especially how you manage your time and what you do with your time.

Create the mindset that you need to take as much inspired action as possible while in your office. The more focused, targeted and strategic you are, with a sense of urgency in what you do, the greater your results.

Make the path to do business with you incredibly clear

When I sought out answers to my Feng Shui questions, I was very impressed with how simple the one expert I gave my contact information to made things.

First, he made it very easy to find him. Next, he made it easy for me to opt in for his report. Next, his thank you page was easy to navigate. Next, he offered more high value information that continued to position his expertise.

Within a few hours, he sent me another tip on how to get the most out of the information I signed up for.

All of this was automated and very seamless. The only thing he didn’t have was a book on Amazon. Admittedly, I was disappointed.  With as much as he had established his expertise, I would have likely bought a book written by him.

Although he did a great job of getting me, the potential client, into his funnel, he did miss a great opportunity to get me to make the first purchase with him.

Conclusion

The question that begs to be answered is this; are you setting yourself up for failure or success? When you read through the five ways entrepreneurs sabotage their success, where are you with this?

  1. Do you have a clear vision for your business?
  2. Are you saying NO enough?
  3. Are you visible to potential clients?
  4. Do you have a sense of urgency?
  5. Do you have a clear path for people to do business with you?

Your answers will determine the next indicated steps you need to take to create the success you desire.

hit#1-amazonLooking for success with getting your book to #1 on Amazon? Get my FREE report – Hit #1 on Amazon at www.oneonamazon.com

 

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Running a Business IS Like Running a Marathon

There is so much evidence that the more visible we are, the more opportunity we create. Yet, many people continue to hide out, thinking somehow they will be discovered

Without a doubt, when you are open about who you are, what you do, hobbies you have, this is when opportunity appears to come out of the woodwork.

Opportunity abounds

A great example is my recent speaking engagement at BlogPaws2016. BlogPaws is an organization designed to help animal blog pawsbloggers increase their effectiveness in all they do. The annual conference is off the charts amazing, attracting bloggers from around the globe.

Although I am not an animal blogger professionally, on a personal level I am passionate about animal rescue. It was as a result of a fund raiser I did for one of my rescue dogs that I gained visibility within the pet space. In the last year, I have spoken at two of the most influential conferences including BlogPaws and WIPIN (women in the pet industry) with more engagements on the books.

I also have private clients who are in the animal industry space. The only reason this transpired is due to my openness around my love of pets.

Multiple areas of interest will serve you

Another area I am gaining some visibility is with people interested in running. Although not a fast runner, I do participate in easter1races of varying distances. Never in my wildest dreams would I have imagined people would ask for my insights on races.

Having been 40 – 50 pounds’ overweight at one point, now in my 60’s and in great shape with incredible 193.8energy, I was recently asked for my input on running a marathon. Again, I definitely am not an elite athlete, but I have accomplished something only a small percentage of the population has done… I finished a marathon.

Interestingly, what I have found to be key is that I talk about my passions. I post pictures of my animals and my races. I write about it without any expectation of whether or not I “will get something in return.” But the return has been interesting in that both areas have opened up opportunities in business. Why? Because today, more than ever, who we are outside of work is of interest to who we are in business.

The recent post I responded to about running a marathon was one I would not have found had a friend of mine not tagged me in.

The post started with an inquiring from someone wanting to participate in their first ever marathon. They were seeking advice on what to expect. There will be plenty of people who give input, most of whom have never participated in a marathon.

Comments ranged from what books to read, to one person posting, “Why in the world would you want to do a marathon?”

What I know to be true is this; training for a marathon is like running a business. You won’t accomplish what you want in a month. It takes time, commitment, mentorship and overcoming obstacles.

There is a process

To give you insight into my process of what it took, and continues to take, here is how I responded to the request on what to expect from participating in a marathon. You will likely notice the similarities to running a business, writing a book, getting out and creating speaking opportunities or just about anything that pushes your limits.

Having been a very crappy runner at one point and now completing my second full marathon for my 62 birthday last month (my first was at age 61) and now doing lots of 5ks, 10ks, 5 milers, 10 miles and a few occasional halves, yes, I do have some insights. Personally, my goal is to do 100 races by the time I am 70 and in the last year have done at least 10 (not marathons… races which include everything from 5ks up.)

I am not a fast runner. Started out as a walker at the standard 20-minute mile. I was thrilled when I hit 16 minutes per mile. My average now for my training days can be between 11 – 12 minutes per mile.

My goal is to always finish without injury. I pay attention to those who have “been there, done that.” Anyone who has not done a marathon seriously does not understand what it means to hit the wall at certain points during the marathon. Hitting the wall is very real and it has to do with a number of factors including:

-How well you’ve trained?
-What you eat and if you are carbing up enough during a race?
-Are you hydrated?
-What is your overall health?

Here are my recommendations

1. Pace yourself and give yourself time to train right. Do NOT assume you can do a full marathon in a matter of a month. It takes a considerable amount of time and effort to do it right.

2. Join a local meet up group of “hobby” runners. There’s a huge difference between lifer runners and those who simply enjoy the sport.

3. Consider your eating habits. What you eat, how you eat, and how much you eat is huge in your overall performance?

4. Weight training is a very important aspect of good marathon performance. Incorporate resistance training into your overall training.

5. Do some shorter races along the way. Shorter races prepare you for the big day. To not have smaller goals along the way is setting yourself up for injury, frustration, hitting the wall more than need be and a lack of understanding of pacing yourself.

I have likely read 20 plus books on running and marathoning. The two top books I recommend:

-Couch to 5k
-Marathoning for Mortals (Highly, highly, highly recommend) by Jenny Hadfield http://amzn.to/292ywSU

lindora-jennyJenny Hadfield has a Facebook group for those of us at all levels of running and power-walking. It’s a very supportive group and one of the best I have found for camaraderie.

I’m definitely a fan of Jenny. She writes for runner’s magazine and is very approachable. There is no elitism with her at all. She supports everyone’s goals.

I love the sport and never in my wildest dreams thought I would call myself a runner. Now I can’t imagine not running. On the 4th of July I am doing the Butte to Butte in Eugene, Oregon. I’m doing the 10k.

For the person who asked why you would do a marathon? Truth be told, very few people will ever push themselves to that point. It is an extreme thing to do and when you really make the commitment, you get to find out what you are made of.

Completing a marathon is not an easy accomplishment. Something that helps is to surround yourself with those who will support you and raise you up when things get tough. And trust me, they will get rough. There are times you will say, “What the heck was I thinking?”

  • There will be times you want to quit. Don’t.
  • There will be times you want to cut short your training. Don’t.
  • There will be times you want to give up on your goals. Don’t.
  • There will be times you want to hide away and pretend you never said you would do a marathon. Don’t.

There is nothing to compare with the feeling of training for months and then crossing the finish line.

As far as how long it will take you, that’s hard to say. There are a lot of factors involved including how fast you currently run, how well you train, etc.

Best of luck and know that when you cross the finish line, that can never be taken away from you.

Look for similarities and go for the gold

As you can see, there ARE similarities to training for a marathon and running a business. The most important thing is to have a vision, pace yourself, surround yourself with those who know what you are going through and will keep you focused on your goals, and stay the course. It will be worth it.

Looking for ways to go for the gold in your business? Join my private Facebook group to become more involved in your own success. https://www.facebook.com/groups/PowerUpForProfits/

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Ethical bribes create trust, “value first” and leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”

Actually, giving people a sample of what you do can work great. In the online space you can offer eBooks, eReports, videos, audio files, podcast shows and articles to name just a few of the many ways to create value first before asking for the sale.

Make sure whatever you offer is of very high value. The notion that it can be low quality because it’s free is way off base. After all, in many cases this is the first touch point potential customers have with you.

Additionally, make sure that you have a clear path to where you want to take people. What is your end game? Where do you want potential buyers to end up? What needs to be put in place to make this happen?

If you’re a consultant who uses free reports to secure leads, do you have a process in place to follow up with those who have expressed interest by opting in for your report.

An obvious path would be:

  • Opt in
  • Series of follow up messages
  • An invitation to complete an assessment
  • A complimentary coaching call for those who put effort into the assessment
  • A discussion on what solutions you provide via various consulting programs

cropAuthors, a chapter of your book turned into a report is a really nice giveaway. Another idea for authors is to shoot a short video that explains something written about in your book.  Then there’s the idea of hosting a webinar on a topic that is directly related to your book.

Bottom line is this; whatever industry you’re in, if you are a service based business, offering free content is one of the best ways to gain trust, generate leads and grow your business while serving your market.

Access Hit #1 On Amazon FREE eReport.

4 Big Lies About Making Money Online

It’s one thing to create digital information products. It’s something completely different to generate revenue from your products.

In the years I’ve successfully created and made money from information products, I have repeatedly heard Four Big Lies.

LIE: Anyone can create (and make money from) an information product.
FACT: Most people either never start, or if they start, never finish their product. If you don’t finish it, you don’t make money.

LIE: All you need to do is create the info product and people will buy. It’s the Field of Dreams Syndrome – build it and they will come.
FACT: Building it in and of itself won’t make you money. Once you create it, you have to promote it.

LIE: You can make money at the press of a button.
FACT: Although there are some experts making boatloads of money at the press of a button, what you must do is have your systems in place to drive traffic and convert the traffic from tire kickers to buyers.

LIE: Get a bunch of people to become your affiliates and they will sell your stuff.
FACT: Only a small percentage of affiliates actually do anything. There are ways to increase the engagement of affiliates, but as a general rule only a handful actually do anything.

Before you can generate revenues you need to address these four lies. Additionally, you must do all you can in order for potential buyers to know your information products exist.

Before they know your products exist you need to know who they are – specifically. You absolutely must have a clear understanding of who your market is and is not.

From there you need to know what challenges and problems they have in order to provide a solution they need, want and are willing to pay for. result

Once you create the solution you need to get them into your sales funnel. Anyone who has been online for any length of time understands the sales funnel. Yet, not everyone implements an effective process.

In essence, the sales funnel is exactly what it sounds like; a method to funnel prospects and leads into customers and clients. A free offer is often the start of the process.

Although not everyone will enter your funnel by way of a giveaway, the majority will. Your prospective buyers request what is referred to as an ethical bribe; a free offering. In return for your gift they are asked to give you their name and email address.

This is a low risk opportunity for those interested in what you have to offer. Your offer can be an eBook, eReport, MP3 or short video.

However, it takes more than a free offering for people to want to continue to do business with you. Your job is to build ongoing value for your subscribers. As you build value, you build trust. From there you can make a paid offer.

This is where lots of people choke. They have no problem giving information away, but for some reason, when it comes to asking for money, they hesitate.

In the years I’ve been consulting and mentoring, I can’t tell you the number of people who’ve complained about not making any money. When I asked what they were selling many of them said they had nothing to sell! This makes no sense whatsoever. How in the world can you make money if you have nothing to sell?

The number one reason people don’t ask for the sale is fear. Fear of rejection and fear of refund requests. There are ways to minimize both.

Rejection will be minimized when you market the right information products and services to the best market for your offers. If you’re just starting out you may want to begin with low priced products in order to fully understand the process of selling online.

There are a number of essential elements to the process including sales pages, shopping carts, merchant accounts, autoresponder messages, and efficient follow up.

Another part of selling is the refund process. Regarding refunds, as much as we would like to think no one will ever ask for their money back, it does happen.

To increase conversions and trust and minimize refund rates do the following:

1. Be visible to your market. The more visible you are the more people tend to trust you. Visibility can be achieved by way of blogging, guest blogging, article marketing, interviews on web radio, teleseminars and telesummits and strategic social media activity.

2. Create the best information products you possibly can. Make the content extremely high value to the end user. Whether it be a five page report or a ten module home study course the content absolutely must be something you are extremely proud of.

3. Offer a rock solid guarantee on your information products. Have the confidence to stand behind your product with a 100% money back guarantee. Granted, there are some people who abuse refund policies, yet most consumers are honest. They appreciate the fact you are willing to offer a great guarantee.

Be clear on what your refund policy is. Don’t make it confusing or a bunch of mumbo jumbo. Make the process of understanding your guarantee as clear as possible. Will the refund be in cash or credit? What is the time frame for refunds? This must be spelled out very clearly before someone makes a purchase.

I’ve talked to many newbies who are concerned they will have extremely high refund requests. Truth be told, if you fear a high return rate you need to determine if the quality of your products is high enough.

The guarantee information outlined above is for information products, not necessarily services rendered. That is a completely separate discussion.

Although many people think the market has been saturated with too many information products, in reality we have only scratched the surface with what is possible. There is more opportunity now than ever before.

With the right vision, plan and implementation strategies you can make an incredible living by creating and selling information products.

Just one thing has to happen; you have to start right where you’re at.

To learn how to make your first $100 Online click the image below.

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