Authors… frustrated that your free offers aren’t converting into subscribers?

Whatever your interest, curiosity or question, there's going to be information available through a quick YouTube or Google search.

Many times, you're directed to a website or blog for the information. Once you hit the site, there's a good chance an opt in box pops up, encouraging you to give your name and email address in trade for a video, report, checklist, cheat sheet or spot on a webinar or teleseminar.

The benefit to you is getting the “thing.” The benefit to the person giving you the “thing” is the opportunity to turn you into a paying client or customer.

Reverse the Scenario

As an author, if you plan to make money with your books, it's imperative you do what you can to build a subscriber list.

With a targeted list, you have a greater opportunity to sell lots of books quickly with each book you publish.

Although most authors know they should build a list, many have yet to start. One of the most pressing questions they have is, “How do I build a responsive opt-in subscriber list?”

Maybe you've heard you just need to give something away and people will eagerly give you their contact information.

So you give it a shot, put together an offer and wait and wait and…. wait.

Offer something of high value

List building does work. However, what you offer has to be the “right” thing for the end user.

Simply throwing up an offer page, telling people to get your “thing” and kicking back like a tiger in wait, is not the most effective way to build your list.

The best way to build a list is offer something to your community that aligns with your expertise and their need for a solution.

Think Long-Term

Rather than simply putting an FREEBIE together, determine how the giveaway aligns with your book(s). In essence, you're taking subscribers on a journey that hopefully ends up with them buying your book.

The more there is an obvious connection to your products and services, the higher your conversion rates to other offers. A book is a product. Plain and simple.

Solve a Specific Problem

The more your gift solves a specific problem, the better. For example, one of my popular free offers is How to Hit #1 on Amazon.  One opt in page offers a report and the other a webinar. Both cover different aspects of how to hit #1.

When someone opts in, they are taken to a Thank You page directing them to check their inbox. But while they're waiting, they can watch a short video.

The video makes another offer for a $197 product that they can invest in for only $20.

Every offer, from the free to the $20 aligns with getting a book to #1.

The sketch is a simple conversion funnel I outlined for a client. It's very, very simple and virtually any database program has the capability of accommodating this level of funnel to build your list.

Less is More

When it comes to what you ask people to give you, less is definitely more. In other words, the less information required, the better. You will get a higher opt in rate if you only require an email address compared to an email and name. Ask for a name, email and phone number and opt-ins continue to plummet.

However, when you send broadcasts messages, having a name included does increase conversions. I prefer asking for name and email rather than just the email.

Big Challenge

The greatest challenge today is information overload. Most everyone is so overloaded with information that the idea of getting on “one more list” is not very appealing.

As long as what you offer is incredibly high value AND solves a problem, people will opt in and stay on your list. If all you do is sell, sell, sell, they will grow tired of your emails that appear to only care if they buy your stuff.

This is when opt-outs skyrocket.

Make Creating a Nice Gift a Priority

Avoid falling into the trap of thinking you don’t have time create something to offer.  Ethical bribes that are incredibly high value are the cornerstone of building your online business, selling books as well as other products and services you provide.

I have dozens of “giveaways” that I have developed over the years. Everything from eReports, eBooks, teleseminars, ezines, a 4-day email course and more. This has allowed me to build a list from the ground up (this means I started with nothing and built a highly profitable list of subscribers).

As an author, when you have a subscriber list one place you can encourage them to visit is your Amazon page.


 

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Why Authors Should Speak on the Platform

Years before I published my first book and began making money from writing, I made my living as a professional speaker. Simply put, I got paid to speak.

Early on in my business, speaking was my primary revenue stream.

When I began my speaking career, I had no idea there was more than one way to make money as a speaker. That is, not until I was contracted by a seminar company.

It was a great four year run. I traveled and spoke all over the United States, in many locations in Canada as well as England. Other than being able to speak to thousands upon thousands of mostly women,  I learned an incredible skill; selling products from the platform.

Not only was I required to be an outstanding speaker, it was imperative to generate revenues for the company by selling books and tapes at each speaking engagement. To not be able to do both meant the gig was up.

Developing the skill of selling products from the platform (aka back of the room sales) was a huge benefit in times ahead.

When it All Began

Long before there was Twitter, Facebook, LinkedIn, YouTube and the now nostalgic voice that we eagerly awaited to hear, “You’ve got mail,”  I began my career as a speaker.

The year was 1994. I had just left my corporate job with GTE Health Systems. Being very new to the industry of speaking, I was convinced all I needed to do was have the desire to speak and the rest would take care of itself. I soon learned otherwise.

Back in the day, the only way to get speaking gigs was to literally pound the pavement. That's how I secured the four year speaking gig. I did what I needed to do to be invited to audition for the company.

I had to send them a demo tape and fly out to Kansas to showcase my talent.

The contract definitely gave me financial security, but when it came time to go out on my own, I was about to learn some very important lessons.

Rough Times Ahead

Competition back 20 plus years ago was a lot less than it is today, but finding opportunities took a lot of effort… for a newbie.

In the day, there were fewer people who called themselves speakers.

If you wanted to showcase your talent there were plenty of associations willing to let you present at their monthly meetings. Whether it be your local chamber, the local chapter of a women’s association or large companies in town that brought in experts on Fridays to present during the lunch hour, there was ample opportunity to get in front of an audience.

The challenge was finding the best groups to speak to for one's expertise.

Secret Sauce is No Longer a Secret

Fast forward to today and the playing field is a lot different. The “secret sauce” of showcasing your talent by offering to speak for free is no longer such a secret. Where you used to be one of a handful of experts who spoke on a particular topic, today there are dozens,  if not hundreds, even thousands, of experts standing in line waiting for someone to say, “Sure, we would love to have you present on XYZ topic.”

Teleseminars Hit the Radar

At one point, many seasoned speakers realized they could actually reach more people and make a ton of money by offering teleseminars.  It was around 2005 when I realized this was a literal cash cow. I could make tens of thousands of dollars by getting on the phone, teaching a topic and making an offer on the back-end.

Best of all, I could do it in my pajamas because my audience would not see me with the platform of teleseminars.

Then came webinars. Those of us who were willing to muddle through the limited technology available back then could not only be heard, we could put up a slick slide presentation and add another element to our speaking.

Novelties Wear Off

Initially, online methods to reach our market were as much of a novelty as were the in-person showcase presentations, but it didn’t take long before lots of experts got wind of how big a market they could reach and how truly profitable this could be.

That was the great news. The bad news was this; people who called themselves experts, but really weren’t, got on the bandwagon. The market got really crowded and the quality of information went downhill.

Lots of newbies heard, “All you need to do is showcase an area of expertise by getting in front of your audience to make easy money.”

They came on board and quickly gave up because it wasn’t as easy as they had been led to believe. Even bona-fide experts became disillusioned and gave up way too soon because they realized they didn’t have it all figured out.

They would compare themselves with those of us who had been around for a decade or two (or three or four) and wonder why it wasn’t as easy as they had been led to believe.

Here’s a few reasons:

  1. They expect to hang their shingle and hoards of people will flock to listen to them regardless of how little effort they put into honing their craft.
  2. They haven't clearly honed an area of expertise that others identify them with. They jump from topic to topic never giving one thing a chance to grow.
  3. They are crappy presenters. This one speaks for itself.
  4. They put very little effort into gaining visibility and recognition. They are minimally known to the very people who can make the decision to bring them in for a speaking engagement or those who willing to put an hour aside to listen to them on a webinar or teleseminar.
  5. They give up before they give the process of building name recognition a chance to work.
  6. They fail to differentiate themselves by writing a book (or books).
  7. They have no way to generate revenue on the back-end with products and services. They truly believe they will make money solely from speaking.

There are plenty more, but these are some of the primary reasons experts who want to speak will fail.

Sadly, there are plenty of people out there who claim you can make great money speaking with very little effort. Any level of success takes effort. Anyone who tells you otherwise is wrong, incredibly wrong.

Visibility is a Must

You MUST put effort into what you’re doing AND  gain name recognition for opportunity to come knocking.

One of the best ways to do this is by creating the environment to showcase your skill, expertise and knowledge in front of those who give a darn about you and your message.

You MUST take control of the opportunities in front of you. A great way to do this is by hosting what are called self-staged events.

As someone who has not only survived, but thrived, in the ups and downs of the economy, shifts in how business is grown, technology creating incredible opportunity and competition, I long ago figured out what a golden opportunity this can be.

Truth be told, if I can figure it out, so can you. Like anyone who is extremely visible to my market, I started right where other highly visible experts did… a complete unknown.

Has the visibility come without effort? Not at all. Nearly 25 years into my business, I still do something every single day to reach my market.

Visibility Can Be Yours

Visibility is available to anyone willing to put the effort into the process. The age old question remains, “Where do I start?”

To make things really easy, I’ve put together a special report that walks you through the exact process of how to create your own cost effective events so you never have to worry about whether or not there is competition, what’s happening in the economy, what changes occur online, or any other factor that dissuades those not committed to using speaking to position their expertise.

It’s called, The Step-by-Step Guide of How I Make Over $100,000 a Year with FREE Presentations. It’s yours for the taking. Go to http://100kspeakerreport.com/.   This report is perfect for speakers, authors and consultants.

One of the reasons I make money on the platform, regardless of the economic temperature, is due to having products, including books, to sell. You don't need lots of products to make a great living. Actually, a book, or several books, could get you on track for some outstanding revenues. You can also use books as a negotiation tool with meeting planners.

If you're book has done well on Amazon, all the better.

And the next time you tell yourself the stories that prevent you from growing your business with speaking, read through the report to once again realize how really simple it can be….when your willing to do the work and stay in the game.

 

38% of Authors Have No Idea Where to Start When It Comes to Marketing

Ask any cross-section of authors what they struggle with the most with book marketing and the answer is likely to be, “I don’t know where to start.”

I liken this to asking someone who needs to lose weight for health reasons saying, “I don’t know where to start.”

Really?

With so much information readily available through books, Google searches, websites, blogs and social media groups, it’s not for lack of knowing that stops most people from achieving an outcome. It’s taking the first step. It’s also about the fear of doing it wrong that holds many people back.

Survey Says

Not long ago, I surveyed several hundred authors. I wanted to know what stops the majority from selling more than a handful of books.

Actually, I DO know why they don’t sell many books… marketing … or lack thereof. What I really wanted to know is more about their resistance to marketing.

“What’s your greatest challenge with marketing and selling your book?” was the only question I asked.

The results were as follows:

38% knowledge
33% time
17% money
7% fear
5% other

Google Rocks

If knowledge is your challenge, start with the obvious; a Google search. There’s ample information available online on how to market a book.

Therein lies part of the problem. There’s so much information, one can easily become overwhelmed. Overwhelm can stop us in our tracks. It can also make us chase squirrel after squirrel after squirrel.

Not only is there ample information, there’s conflicting information. The question arises, “Who do I listen to?”

Whenever I want to get good, even great, at something there are three primary places I seek out information.

  • Those who have succeeded at “the thing”
  • Coaches … with a track record
  • Mastermind groups

Successful Authors

When I think of successful authors, I think of those who make money with their books and in most cases, are bestselling authors.

Granted, you don’t need to be a bestselling author to be successful, but often the two go together.

The term “bestselling author” can be misleading. Many people claim to be bestsellers when they get in the top 100 of an Amazon category.

You can sell ten books and get in the top 100. When someone calls themselves a bestseller by simply getting in the top 100 of a category, they are not a “real” bestselling author. It’s super easy to get in the top 100 of a category. Avoid falling into this misleading bestseller status trap.

Becoming a “real” bestselling author takes a heck of a lot more than selling ten books on Amazon.

If you want to find bestsellers, look to those who are in the top ten overall in Amazon. That takes work.

Or look to these lists on ABA IndieBound (ABA),  Barnes & Noble (BAN), Publishers Weekly (PBW),  USA Today (USA),  The Wall Street Journal (WSJ) and The Los Angeles Times (LAT).

Getting on the top of any of these lists takes a heck of a lot more than selling ten books. You must sell thousands upon thousands of books within a specified period of time.

Putting a list of authors together from these resources will give you lots to work with when it comes to identifying marketing strategies.

Once you compile a list of target authors, research what they’ve done in their marketing. Granted, some of what they do may be costlier than you care to invest.

However, you will be able to find places they’ve been interviewed such as podcast shows, radio and television, magazines, blogs and trade journals.

This list is a great place to start your outreach for interview opportunities. Interviews open lots of opportunity such as other interviews, speaking invitations and people hopping right over to Amazon to buy your book while they are listening to an interview.

Follow authors and experts

One author I follow is Cheryl Strayed. As the author of several books, it was her persistence AND the release of her wildly successful book, Wild, that put her on the map…big time. Lots of people think she was an overnight success. Nothing could be further from the truth. She worked at her craft for decades before Wild turned things around.

Her level of success is one I admire. Additionally, those who enjoy her memoir, would likely enjoy my soon-to-be-released memoir. Thus, I look to her strategies as those that would work well for me.

I also follow what Reese Witherspoon is doing. In that she is the person responsible for the movie Wild being released, she is worth learning from.

Coaches and mentors

There’s nothing to compare with knowledgeable coaches and mentors to help you through the times you most need a skilled guide. I’ve worked with some amazing coaches in various areas of my life including business, speaking, writing, health, fitness and finances.

Currently, I have a writing coach (even though I’ve been writing for decades). As well, I have a fitness coach (even though I’ve studied health and fitness extensively).

I doubt I will ever outgrow the need for coaches. The day I think I have it all figured out is the day I’m destined to fail.

Coaches push us, guide us, get us through the times we hit a wall.

A good book marketing coach is worth their weight in gold. However, make sure you hire someone who really knows what they are doing.

Mastermind Groups

I can’t say enough about the power of a mastermind group. Basically, a mastermind group is a group of like-minded individuals with a common goal.

The first place I learned about mastermind groups is in the book, Think and Grow Rich by Napoleon Hill. A classic, Think and Grow Rich is a favorite of entrepreneurs around the globe.

It would be worth picking up a copy and immersing yourself into the information outlined by the author to learn more about mindset, mastermind groups and success.

There are mastermind groups of every type. Overall, they are designed to provide support, inspiration, problem-solving and ideas.

Some groups have a specific leader while other groups change out leadership. As with anything, there are groups you will resonate with and others, not so much.

The goal with a group is to find those who will push and encourage you while stretching you to be the best you can be.

Do It Yourself or Hire Someone

If you’re serious about becoming a successful author, do what successful authors do…learn how to market and/or hire someone to help you with your marketing.

Even when you hire someone, it helps to know as much about the marketing as possible. The more you know, the more you will gain visibility as an author. The more visibility you gain, the more books you will likely sell. The more you sell, the more you can keep doing what you love to do…write books.

After all, isn’t making money while influencing others through our writing the dream of most authors? It sure is for me.

Think You’re Ready

On August 24 – 25, 2017, I'm hosting a very intimate gathering in my office for serious minded authors who are READY to deep dive into their book marketing. This is NOT for those who are not willing to play full out and have a fully developed plan at the end of the two days. Limited to six participants. To find out if this is for you, please email me at kathleen@kathleengage.com. Subject line: 2 Day Author Deep Dive Inquiry.

Find Like Minded Authors in our Facebook Group

Click here to join

 

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Authors (entrepreneurs, coaches, consultants) … Do you abide by this rule of marketing?

One of the first “rules” of marketing is this; don’t try to be all things to all people. The temptation for many entrepreneurs, coaches and consultants is to respond with, “Everyone is my market!”

This happens with authors too. For example, if an expert writes a book on health and nutrition, there are some who would assume the book would be for everyone interested in health and nutrition.

As a woman in my sixties, my needs and interests are different than a woman in her twenties. I likely won’t pick up a book I don’t feel is targeted more towards my specific needs.

As a late bloomer runner, I am more interested in books that focus on running for pleasure rather than how to be an elite athlete.

If someone has an interest in fly fishing, they are more likely to want information targeting them specifically rather than overall fishing.

Focus for Authors Pays Off

The more focused you are as an author, the easier it is to find potential buyers for your books. The more potential buyers you get in front of, the more books you sell. The more books you sell, the higher your rankings on sites like Amazon. The higher your rankings, the more visibility you get.

Keep this very important rule in mind: not everyone is your market.

Although there may be people who need what you have, they may not want it from you.

On the flip side, just because someone wants what you have, they may not be a good fit, for any number of reasons including pricing, personal and professional values, timing, etc.

Case in point…

I work with non-fiction, highly conscious writers who are committed to making the world a better place.  I’m clear that my sweet spot clients are not those who write novels, children’s books, or books that don’t fit my specific area of expertise. Sure, my information can help them, but I am much more effective with authors who fit my “sweet spot” criteria.

Today, I received a message from a woman who was very upset when I told her I likely wasn’t the best fit to help her with her marketing. She insisted I could.

To take on a client who is not the best fit takes up space for someone who is a great fit.

It’s the same in your business. Are you trying to fit a square peg in a round hole?

A few things that will help you clarify your market are…

  • Define the type of person you are most effective in helping
  • Clarify what your expertise is and why someone would choose to work with you
  • Determine if the sweet spot potential clients have a budget to work with you

Regardless of your industry, you need to clearly define who you are meant to work with. When you do so, your marketing becomes a lot easier. Rather than throwing a bunch of mud on the wall, you have a laser approach to all you do resulting in greater outcomes for you and your clients.

Want to know how to have a more targeted approach as an author? Join me for my FREE webinar – The Insider Secret to Get Your Book to #1. Click here to register.

Internet Marketing Sometimes Brings out Angry, Crazy, Over-the-Top People

Yesterday I sent an email message to my subscribers about a bonus webinar I'm offering in 12 days.

There was a mistake in the message. A few people brought the error to my attention.

I appreciate the people who did this. Especially with how nice everyone was with their approach.

There's Always an Exception

Except for one guy. He was over the top livid with the mistake AND went on to tell me what a slime bag I am.

He made it clear he didn't like my approach to letting people know they can opt out from my list. It's the wording at the end of the message he took issue with.

What he was incredibly angry about and basically told me to do “strange things to myself” because of it was the word WARNING! (It's in all my broadcast messages, this one included).

He went on to tell me that I don't care about my customers and shared with me several more of his judgements about my business ethic.

This isn't the first time I've received what could be considered a downright abusive and over the top message from someone who opted in for my information. In reality, it comes with the territory.

Don't Let One Person Ruin Things for You … Most People Are Fabulous

Thank goodness these type of messages (and people) are few and far between. The majority of messages I receive are from great folks in my community.

This is the reality of marketing online. Every so often you get a bad apple. You can't let that stop you from doing what you know you should be doing.

But sadly, many people quit when they get a message like I got from this guy. Or they spend so much time wondering how they could have not upset one person, they forget about all the other people who appreciate what they do and what they offer their community.

Renewed Commitment

The upside of this experience is my renewed commitment to sharing with my community that running a business online is not always a walk in the park. Sometimes it's downright weird.

I'm also committed to letting my community know how fulfilling an online business can be.

With this in mind, I would love for you to accept my invitation to join me on June 22nd.

To find out more about the online business lifestyle, join me for the webinar I was telling folks about when I got the message from Mr. OverTheTop. 🙂

Webinar Will Be Recorded

Even if you can't make the live webinar at 10 a.m. Pacific on June 22nd, I will record it. Anyone who registers gets the replay.

If you want to join in, all you need do is go here http://powerupforprofitsbook.com/ and get the Kindle version of my book, Power Up for Profits!

The book is chock full of great information on how to get the most out of your time online. Check it out.

I'm going to share with you how to manage your state when “stuff” happens. How not to let the one bad apple distract you from the 100 great people in your community. How to make sure you don't give up because of one insult. And so much more.

I would love for you to join in.

p.s. The Kindle version is only $2.99 for a few more days. That's 70% off the regular price. After that, it goes up to $9.99. Don't miss out.

http://powerupforprofitsbook.com/

If you already registered, you made a GREAT choice. This is going to be fun.

p.p.s. Ironically, the guy didn't opt out. Making sure to not engage with his energy from this point forward, I did him the favor of taking him off my list. This way, he can find someone else to get upset with. LOL

Using Twitter to Market Your Books

As an author, it’s your responsibility to market your books. Regardless of what your publisher promises, you still need to get on board with you own strategies for marketing.

A great way to gain visibility for your book(s) is through blogging; both on your own and as a guest blogger.

Yet, you don’t want to stop there. There’s a lot you can do with the posts.

Start by making sure you have a link to your Amazon page for the book in the post. When guest posting, you need to get permission from the blog owner before posting your book link. Most blog owners are glad to have you do so. Some may want to use their Amazon Associate link. You can work out the details prior to writing the post.

On your own blog, post a link to your book Amazon page in the body of your post.

Permalinks Rule

Once the post is written, copy the permalink and post in as many locations on social media as possible.

For example, with this post, I will put the permalink in Faceook and LinkedIn groups and I will tweet posts on Twitter. Of course, I can do more, but for the purpose of this article, I wanted to show you how simple this is.

Using another blog post for this example, the images show you exactly how this is done.

Twitter Love

For a long time, I didn’t use Twitter. Mostly because I didn’t understand how valuable Twitter actually is. One thing I now know and appreciate is that my readers, my clients and my audience are already on Twitter. So are yours.

One of the most difficult things to understand is how to get your message across in 140 characters. This is why some people don’t understand the value of posting on Twitter. Yet, once you get the hang of it, it’s actually very easy to post a power-packed message.

Hashtags are a Must

A huge part of the success of posting on Twitter is to use hashtags (#) in your tweets. A hashtag is any word beginning with the # sign (an example might be #blogwriter).  It is a way to categorize messages to help them show more easily in Twitter search.

Hashtags can be used to organize conversations, themes, groups, interests, celebrity mentions and topics.

The best thing to do is develop a routine that you adhere to on a daily basis. As with just about anything, a hit and miss effort will get you minimal results. But a consistent, daily effort will yield great results over time.

Ready to learn Insider Secrets to Get to #1? Click here to join in on my FREE webinar.

 

 

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Why Not Get Paid to Mess Around on Facebook and Twitter?

It’s amazing how much time people spend on social media with nothing to show for their efforts. What starts out as simply checking out what’s happening on Facebook or Twitter results in hours of mindless activity.

Imagine if you could make money from your social media efforts. You can… if you have a plan.

Rather than mindlessly going from platform to platform, develop a strategy for your efforts.

One of the best ways to make money with social media is to become a social media manager. What this means is that you manage other people’s social media.

What’s great about doing this is you get paid to do what you already enjoy doing; mess around on social media.

One of the fastest growing job markets, consulting opportunities, and business growth areas is in the world of social media. There is so much available, it’s simply a matter of deciding where to put your efforts.

Social media manager

To be a good social media manager, you need to understand your client’s needs. You must know what they want, need and fear. If you can understand what they want and you can determine what they need, you are well on your way to a great outcome.

Keep in mind, your clients don’t want to deal with the minutia of social media. As a social media manager, they want you to handle the details that will get them the results. They DON’T want to do the work. This is where you can misread the needs of your clients.

Bottom line is this, your clients don’t want to have to think about the details. They want you to take care of this.

You must be the easy, simple solution.

Reputation Management

As a social media manager, something you can offer your clients is reputation management. Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about them.

A huge aspect of reputation management is building market perception. Another aspect is crisis management if the need arises.

Make Life Easy for Your Clients

The simpler you make it on your clients, the better. One thing to avoid is getting caught up in trying to explain details of what you’re doing to get them a result. Giving too much detail can frustrate those who are not as passionate about social media as you are.

What they want are results. Get your clients results and they will be happy campers.

Responsibilities

As a social media manager, your responsibilities can include (but are not limited to):

  • Goal setting
  • Strategic planning
  • Content management
  • Lead generation
  • SEO
  • Digital Marketing Manager
  • Content Marketing Manager
  • Customer Experience Manager
  • Community Manager

Recommended Traits

You must be highly motivated, creative and have a passion for what you are doing. You must also make yourself visible to build your own business.

To stay on the leading edge, it’s necessary that you always be learning. Things change so rapidly in the world of social media that you absolutely must stay on top of these changes.

However, you will be well served not to be all things to all people. Niche markets and niche areas of expertise will get you, and your clients, the greatest results.

For example, there are social media managers who focus solely on working with authors. By having this type of focus, you can go deep into your area of expertise and be able to more fully serve your clients, thus getting them the results they desire.

With the growth of the publishing industry and self-published authors in particular, there is ample opportunity for a social media manager who specializes in working with authors.

Earn while you learn

Check out what one woman has managed to do in order to monetize her efforts. www.powerupforprofits.com/social

To assure it would be a great fit for those in my community interested in easy monetization of your business, I ordered the program.  I was impressed with how simple the training is, yet chock full of great ideas.

You get a ton of value for the investment.

If you decide to get this program, I will get a small affiliate commission. And yes, this is just one way you can monetize your efforts… as an affiliate.

So rather than simply spinning your wheels on social media, why not get paid for your efforts?

Conclusion

The bottom-line is this; you can spend your time on social media and get nothing for your efforts OR you can make money doing what you love; messing around on Facebook and Twitter. The choice is yours.

 

One of the Best Ways to Create an Incredible Cash Infusion for Your Business

“Business is slow!”

“The economy is terrible.”

“The political structure is creating a fear of spending.”

Which one of these “stories” have you told yourself?

Have you noticed that some people are doing great while others continue to tell themselves how bad business is? It’s based on the stories. Stories either move us forward or stop us dead in our tracks.

For those who convince themselves business is slow, they likely won’t do everything they can to generate revenue. Those who find opportunity, regardless of outward appearances, in just about any situation, are likely taking massive action to generate cash.

Fastest Path to Cash

One of the fastest paths to cash is by picking up the phone as part of your follow up strategy.

Follow up by phone seems to be a very lost art. Recently, I was going through a shelf in my office that is the “collector” shelf. You know the one. You get something in the mail and plan on getting to it … some day.

Recently, I came across a package someone sent me quite a while ago. When I received it, I had a lot going on and never felt an urgency to open it.

The package contained samples of oils, creams, and other such items that likely cost a fair amount to send to me.

The woman who sent it never followed up. Not once.

Well, maybe she followed up with an email, but if she did, I never saw it.

What a waste of money. In her mind, she probably thought she was being productive by mailing me the package. She would have been a heck of a lot more productive if she would have followed up by picking up the phone to make sure I got their package. Chances are, I would have tried the samples quite some time ago. Who knows, I may have turned into a customer.

Emails are NOT The Best Choice

Yesterday, I got an email from someone asking what to do if someone hasn't responded to his emails for over two months.

I asked, “Did you pick up the phone and call them? You never know… they may not have gotten your emails.”

He had not thought of picking up the phone. He assumed the person was blowing him off.

You cannot rely solely on email as a tool for communication. There are far too many things that can happen such as your email being flagged as spam.

No Magic Bullet

Why is it that people are so hesitant to pick up the phone? It's as if the phone weights a ton and they will hurt themselves.

The phone is your friend. The phone makes you money. The phone is a great tool to use in your day to day business practices.

You may be shocked at how much business you’re losing because you are relying on what could be a very unreliable source of communication.

Recently, I hosted an event in Portland, Oregon. 40 entrepreneurs attended Passion for Thriving.

I took one day after the event to regroup, organize my call list and begin the calling. Over the next couple of days, I called at least 90% of those who attended.

Not only did I enroll private clients as a result, I sold an information product to a couple of attendees and showed, by example, that picking up the phone is a very good thing.

If you feel business is slow, get out of your own way and pick up the phone.

Set a goal of a minimum number of calls you will make each day. The bottom line is this; your business success is not based on some secret or magic formula. It’s based on consistently doing what works.

Phone calls work. Simple as that.

Ladies! Join me for the next Passion for Thriving One Day Experience on June 19th. Limited seating available and we are already filling up.

Why wouldn’t you write “The Book?”

The Big Dream

According to some experts, 85 – 90% of the adult US population dreams of writing a book. Sadly, only a small percentage actually do.

The dream to write often starts, and ends, in our formative years.

I was in third-grade when the bug to become a writer hit. Mrs. Brown’s instructions were very loose. “Write about anything you want,” was about the extent of the guidelines.

I decided to write a fiction short story. I loved the process of letting the story of a haunted house unfold from my imagination, ending up on several pages of lined paper.

With great anticipation, the classroom of eight year old kids waited for Mrs. Brown to hand each of us our graded paper.

I beamed with joy when I saw the A++ at the top of the page. I knew right then and there what I wanted to do with my life.

That is, until I ended up in Miss Sasso’s class the following year. When I dared to share my dream of being a writer, my fourth-grade teacher wasted no time telling me why that was an impossibility.

Not only did she berate me, telling me I simply didn’t have the ability to be a writer, she proceeded to express her opinion as to why girls should be realistic about their future.

“You need to learn to type so you can get a job as a secretary,” she bellowed.

Miss Sasso seemed to enjoy watching tears well up in my eyes. The more uncomfortable I became, the more her voice raised, assuring every student within ear shot could hear her.

If humiliating me and wiping out my dream of ever being a writer was her goal, she accomplished this.

Buried, But Not Dead

Yet, the dream never really died. Granted, it took decades before I dared to let the dream bubble to the surface, but once it did, there was no turning back.

It was during a spiritual journey when I was thirty, I would make daily entries into my journal about my travels.

Having hitchhiked from the Bay Area to the West Bank of Israel, I was convinced my daily entries would turn into the next New York Times bestseller. Not only would the book be a favorite of millions of readers, my story would turn into a blockbuster movie.

Neither of those things happened. Why? Because again, I gave up on my dream. Upon my return to the San Francisco bay area, life got in the way. I got caught up with finding work and getting on with life.

Scheduling Writing Time is a Must Do

All of this changed when it became evident that writing needed to be woven into my schedule. It wasn’t simply going to happen. I had to make it happen.

In addition to writing books, I became very accomplished at creating information products. Blogging was another expression of my writing.  I had also submitted hundreds of articles to online directories.

With several books to my name, and many still to be written, I must wonder how many of the 85 – 90% of those who have the dream to write a book had their dream squashed as children.

I also wonder how long they will let the opinion of an adult, who may not realize what they did, stop them from fulfilling a part of their destiny.

The Big Ah Ha!

I was in my mid to late fifties when I realized that not only am I a writer, but I make a good living from writing. It was one of those big “ah ha” light-bulb moments when I realized there are unlimited possibilities for anyone who wants to be a professional writer.

Since that time, I’ve worked with hundreds of men and women who dream of making money from writing books. I not only teach them how to use their books to generate revenues, I consult with them on all a book can do for them.

Whether it be from selling the book through online avenues, at book signings, during a speaking engagement or using the book as a lead generator that leads into making offers of information products, there are countless ways to monetize one’s writing.

Unlike in the past, when a writer had to wait for the blessing from a publisher, today there is not much standing in the way of someone getting a book published.

With the right vision (and guidance) an author can use their book to springboard countless revenue generating opportunities.

It’s one thing to say you’re a writer, it’s something completely different to know you make a living from your writing.

In years past, wearing the label of self-published author was something said under one’s breath. Today, being self-published is widely accepted and approved of.

Add to that the ability to do very strategic book launches, and the possibility for being a profitable author is higher than ever.

Yet, most would-be writers never see their dream become manifest. Why? Because they romance the idea that somehow the book will write itself. Or they wait to be inspired to write. If I had to wait to be inspired, I likely would never have written anywhere near what I have.

For some, they fear no one will buy their book. While others, still hear their very own “Miss Sasso” telling them they will never be a writer.

Truth be told, writing is a discipline as is marketing and selling your books. In addition to discipline, it takes ongoing effort to do what needs to be done to make people aware of your work.

74 Year Old First Time Author Rocks It

Currently, I’m working with an author who recently had her first book published. At 74 years of age, Joan has more passion about sharing her book with audiences both online and off than anyone I’ve ever met. She is willing to put in the time, effort and money to drive to book signings, be interviewed and raise awareness because she believes in what her book is about.

With the energy of someone half her age, Joan’s passion is contagious. And that’s one of the greatest keys to what will likely be a very successful author story; her passion.

While others are still thinking of writing a book, Joan got serious about it. It’s the same with my client Shannon. She is working on a book that will be used to open up consulting opportunities within the corporate environment.

For a long time, Shannon thought about getting the book done, but now she’s completely committed to it.

Not long ago, Shannon and I mapped out a plan based on what opportunities she knows the book will create.

The big thing for both these women is they accepted that if they really want their books to be part of a revenue model, they also have to be thinking about how they will market the book.

Authors Must Know How to Market

Many authors give very little, if any, thought to how they will raise awareness of their book(s). Like the writing of the book, the marketing is something an author needs to take responsibility for.

Not that either has to be the one to do the marketing. There are plenty of people who can work with them to get the word out about their book.

With all that’s available with virtual teams, it’s likely their marketing team will reside in an area other than where the author lives.

The point is, if you want to make money as an author, you can. Will you be a world famous author? Not necessarily, nor do you have to be. You can work within a niche and do incredibly well for yourself.

The main thing is to get started. Carve out the time to write. And if you’re waiting to be inspired, perhaps this will inspire you; there are people who would love to read your work and will gladly buy your books… if they could.

The only way they are going to be able to is for you to sit down and get that book done and then raise awareness about the book. Simply put, raising awareness is marketing.

Hit #1 Webinar (FREE)

Not sure how to market your book? Want to learn to do so from the comfort of your home? Join me for Get Your Book to #1 webinar. I offer the webinar at various times. Click here to register for a time that works best for your schedule.

Register for one of several times. Click here.

 

 

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7 Steps to Entrepreneurial Success

drownFor Every Problem There IS a Solution

Have you ever met someone who claims they want an solution to a problem, but when given the answer, they pooh-pooh it?

Then they say, “This stuff doesn't work.” It's not that the solution doesn't work, it might be they (deep inside) don't want it to work.

Some people are so attached to their story they'll do whatever they can to be right.

Why is it some people will ask for solutions to their problems, even pay for the strategies to solve problems,  but then continue to do things their way?

It's like watching someone drown because they won't learn how to swim and are constantly diving into the water.

Vetting Clients Comes with Time and Experience

I've made it a policy to vet potential clients by digging into their history. Mind you, I'm talking about high-end clients. I'm not referring to people who buy a $20 product. I'm referring to those who have one-on-one time with me, hire me to consult or keynote at their conference.

One of the quickest ways to determine if you will be able to help a client is to listen to their back story. A few simple questions will let you know if you will be just one more “they didn't work coaches” or if you actually can help.

It's not that you're not good, even great, at what you do. It's that some people continually fail to implement ideas that actually will work because they fear failure, success or both. Sadly, by not taking different actions, they are creating the very thing they fear most; failure.

Listen to The Whole Story

victimRecently, I received an email from a woman who was very upset with a vendor she hired.

“I wasted my money. Why does this always happen to me? One more time, I threw money away. When I complained, she wasn't willing to do anything to fix the problem.”

The email was long and drawn out, but the general tone was the same; the woman felt she had been burned… one more time.

I actually know the vendor and I know her work to be very high quality. I also know she offers stellar customer care.

Several of my personal clients use her services, as do I, and none of us have had this experience. And yet, virtually every vendor this woman worked with resulted in the same outcome; the woman feeling slighted.

Complainers Run In Packs

I've heard similar stories from people who have hired coaches. Although the coaches run very successful businesses, have helped lots of people get great results, there are those individuals who never get results from any of the coaches they have hired.

Often, these folks seek out others who have a similar mindset in order to console each other in the “ain't it sad” scenario.

A closer look will reveal it has little, if anything, to do with the coach and everything to do with the fact the person isn't willing to implement the ideas presented.

I'm not saying there aren't some bad, really bad, coaches. What I am saying is everyone has an M.O.

Success Was Hers… But It Frightened Her

Years ago I worked with a woman who wanted to build a strong local presence, increase the number of private clients she worked with and of course, increase her revenues and profit margins.

We worked on a great solution; it was to get out in her local market and offer complimentary presentations.

Initially, she was gung-ho, implementing virtually every idea we discussed.

She hosted her first ever event in which 45 people attended. Everyone gave her rave reviews.

She made a very nice offer to those in attendance and sold several thousand dollars worth of services.

Her results were wildly successful.She was on Cloud 9.

“I love this. I want to keep doing this,” she exclaimed.

Yet, within a very short period of time she reverted back to old behaviors. She quit doing the very things that resulted in her successful outcome.dance

When I asked her what was going on, she gave me a song and dance about this not being what she is meant to do. And off she went to chase more squirrels.

Last I heard, she was once again struggling in her business and deciding if she needed to close shop.

To me, this is insane.

How do I know? Because for years this was my story.

My Story Was Like A Broken Record

Although I knew I needed to do things differently and would seek out how to make changes, I continued to do things my way.

My way ended me up fat, broke and frustrated. I was so attached to my story of why I couldn't succeed that no matter how clear the answer was I would hold fast to “my way.”

I came to realize (and accept) if things were to change in my life I HAD to be willing to do things differently.

I had to be willing to take full responsibility for my actions. I especially had to be willing to get uncomfortable in order to let go of what was familiar and keeping me broke.

Taking responsibility, changing the way I did things and not telling the same old story has allowed me to create a successful life and business. I'm coming up on my 23rd year in business.

Find Those Who are Doing It

Over the last decade, I've hired several business coaches. Each has a proven track record, has something unique to offer and each pushes me out of my comfort zone.

The fact is, if you want to go beyond your current level of success it is essential to get outside, often wayyyyyy outside, your comfort zone.

I would be incredibly foolish if I were to pay experts for their insights and then not apply what they recommend. After all, I hired them for a reason; they knew things I didn't.

By applying what they advise, I get to experience even greater success than I can achieve on my own.

For example, with one coach, one recommendation I implemented resulted in over $30,000 worth of added revenue in less than a month.

If I would not have tried her method I probably wouldn't have generated the extra $30,000.

The knowledge I obtained from my business coaches is beyond outstanding. Yet, it's worth nothing to me if I don't apply it.

The Insanity of Investing (ooops – throwing money away)

Frequently I see people who will invest in great information from people with a proven track record, yet they put a half-hearted effort into implementation or worse yet, do nothing with the knowledge (or argue why they are different, their market is different and hold to the belief the information won't work for them) and then they say the expert's information doesn't work.

It never ceases to amaze me how much people invest in programs, seminars, workshops and mentors only to continue doing things their way. The very way that got them where they're at and likely has them stuck in a rut of some sort. After all, if they weren't in a rut why would they invest in the knowledge and guidance in the first place?

Mindset is Everything

A place people get incredibly stuck is with their money mindset.  I see this every single day.

Countless men and women continually talk about how tough times are. They claim they just can't seem to make money. When they see others making money the first thing out of their mouth is, “You are so lucky. It's easy for you.”

screechThese type of comments grate on my nerves as much as fingernails on a chalkboard.

It's not luck or things being easy that allow some people to continually generate revenue. Not at all. It's that we have different strategies.

Building and running a successful business takes discipline. It's not something that “just happens.” It's something you plan and work at.

 

Stop the Blame, Stop the Insanity

Rather than blaming the economy or saying people are just not spending money, why not pay attention to your own habits, thoughts and conversations.

Organize your day in a way that you have specific outcomes you MUST achieve.

Avoid conversations that include, “I'm not making any money,” and “I have no idea how I'm going to make any money.”

This is absolutely essential to changing the money mindset. More people engage in the “Money is tight” conversation rather than, “There is more than enough to fill my needs.”

The willingness to NOT engage in negative conversations is absolutely essential to unblocking money channels.

Read books, listen to CDs, and absorb anything and everything on positive money beliefs that you possibly can.

7 Step Process

Want to see a change in your business for the better? Try these 7 Steps To Success

  1. For a period of 30 days start your day by expressing gratitude.
  2. Begin your time in your office with something that will monetize your business. Stay out of email first thing in the morning other than to access any emails that are directly connected with monetizing your business.
  3. Minimize your time in social networks unless the time is directly related to your business growth.
  4. Be willing to end conversations talking about “how slow things are, my market is different, my business is different, you don't understand, blah, blah, blah.”
  5. Engage in conversations about business growth, what the market wants, needs and is willing to pay for, trends and possibility.
  6. Map out your next 30 days. Put a plan in place to create something that will monetize and grow your business. Work the plan.
  7. Rather than assuming the success others experience is based on how lucky they are, dig deeper and take a look at what they are doing to create their success. Look at their systems and be willing to model what they are doing. It's likely when you do you too will experience a new level of success.

Here's the deal; you can choose to continue on the path of the insane people who have the solutions at their fingertips, but still do things their way or you can follow the path of those who are wildly successful.

The choice is yours.

Take Your Business to the Next Level

Ready to take your business to the next level? Join me on March 20th in Portland, Oregon for Passion for Thriving Event. Only 40 spots available and most have been claimed.

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For only $47 you will spend a full day with other conscious women who are all committed to their businesses and their success.

The event takes place in Beaverton, Oregon. There’s just one thing… seating is limited to 35 people and only a few spots remain.

Event Registration Click Here

 

 

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