Authors: Turn Your Book Into an eBased ATM

As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue.

Let’s say you wrote a 12 chapter book on team building. Each chapter and go deeper into the topic by offering webinars, teleseminars, eBooks and eReports.

Simply out the process for a usable flow. From there, you offer the various formats to your community.

Every time someone enrolls in your offering, you are building more trust with them.

Perfect vs Reality

In a perfect world, people would consume and digest all the information we provide to them, but the reality is far from perfect.

Regardless of the price they pay, the majority of people who request a training program utilize very little of the content.

A primary reason is the short attention span a great majority of people have. With all that is available, people will grab something, look at it and then go on to the next bright shiny object.

What a Waste!

A great deal of intellectual property goes to waste because people are distracted.

The average attention span has dropped significantly due to social media, iPhones, and all that is available on the internet.

If we don’t get answers immediately, we search out the next quick solution. Yet, doing this is counterproductive to one’s success.

Jumping around online actually prevents us from staying the course on finding a viable solution to virtually any problem we have.

Even when we get the answer, often we don’t take the needed actions to solve the initial problem.

By jumping around people are constantly in the search mode and minimize their chances of implementing information.

In the years I've been writing books, offering online training and creating information products, I've learned a lot about how people access their information.

The Past Does NOT Equal the Future

In the past, people wanted longer training material. More was better.  Today, the preference is short, simple to digest material. Less is more.

To be successful in the world of digital information, your job is to provide content in several formats to accommodate the various learning styles.

  • Audio
  • Video
  • PDFs
  • Slides

Additionally, before you go into creation mode, find out what your market really wants. Creating solutions without knowing what the specific problems are, can be a complete waste of time.

Survey Says

Conducting a simple survey can go a long way in saving time, providing the solution people need and want and increasing the chances of the user consuming the information.

In the years I’ve worked with experts and influencers who want to impact their market with books, I’ve become keenly aware of common problems authors deal with.

There is a Solution

Over the years, I’ve created numerous programs to address these problems. My most recent (and incredibly robust and easy to digest) program, Book Accelerator, was created based on what my community needed (and wanted).

The program is a step-by-step system that teaches authors how to gain visibility for you and your books. It’s the very system I’ve used to sell thousands of books, make lots of money and build a successful business.

If you’re looking for easy to apply information, this program is for you.

Monthly Training

Immediately upon enrolling, you have access to the back room with all the training material. You can go as fast (or as slow) as you prefer.

In addition, you receive two live trainings each month. Both are recorded so if you can't make it to the live training, you can listen at your leisure.

The first training of the month is webinar style with me. I go deep into a topic about book marketing and book sales.

The second training is called Conversations Over Coffee with Industry Experts. Each month, you enjoy insights from an industry expert.

These are just two great benefits of the Book Accelerator program. Check it out. www.anatomyofabooklaunch.com

The fact is, you can take months, even years, to figure all this out yourself or you can jump right in and learn from someone who stays on the leading edge of book marketing information.

Not only do I continue to learn what's going on in the industry, I am one of the small percentage of authors who make a profit with my books. www.anatomyofabooklaunch.com

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Internet Marketing Sometimes Brings out Angry, Crazy, Over-the-Top People

Yesterday I sent an email message to my subscribers about a bonus webinar I'm offering in 12 days.

There was a mistake in the message. A few people brought the error to my attention.

I appreciate the people who did this. Especially with how nice everyone was with their approach.

There's Always an Exception

Except for one guy. He was over the top livid with the mistake AND went on to tell me what a slime bag I am.

He made it clear he didn't like my approach to letting people know they can opt out from my list. It's the wording at the end of the message he took issue with.

What he was incredibly angry about and basically told me to do “strange things to myself” because of it was the word WARNING! (It's in all my broadcast messages, this one included).

He went on to tell me that I don't care about my customers and shared with me several more of his judgements about my business ethic.

This isn't the first time I've received what could be considered a downright abusive and over the top message from someone who opted in for my information. In reality, it comes with the territory.

Don't Let One Person Ruin Things for You … Most People Are Fabulous

Thank goodness these type of messages (and people) are few and far between. The majority of messages I receive are from great folks in my community.

This is the reality of marketing online. Every so often you get a bad apple. You can't let that stop you from doing what you know you should be doing.

But sadly, many people quit when they get a message like I got from this guy. Or they spend so much time wondering how they could have not upset one person, they forget about all the other people who appreciate what they do and what they offer their community.

Renewed Commitment

The upside of this experience is my renewed commitment to sharing with my community that running a business online is not always a walk in the park. Sometimes it's downright weird.

I'm also committed to letting my community know how fulfilling an online business can be.

With this in mind, I would love for you to accept my invitation to join me on June 22nd.

To find out more about the online business lifestyle, join me for the webinar I was telling folks about when I got the message from Mr. OverTheTop. 🙂

Webinar Will Be Recorded

Even if you can't make the live webinar at 10 a.m. Pacific on June 22nd, I will record it. Anyone who registers gets the replay.

If you want to join in, all you need do is go here http://powerupforprofitsbook.com/ and get the Kindle version of my book, Power Up for Profits!

The book is chock full of great information on how to get the most out of your time online. Check it out.

I'm going to share with you how to manage your state when “stuff” happens. How not to let the one bad apple distract you from the 100 great people in your community. How to make sure you don't give up because of one insult. And so much more.

I would love for you to join in.

p.s. The Kindle version is only $2.99 for a few more days. That's 70% off the regular price. After that, it goes up to $9.99. Don't miss out.

http://powerupforprofitsbook.com/

If you already registered, you made a GREAT choice. This is going to be fun.

p.p.s. Ironically, the guy didn't opt out. Making sure to not engage with his energy from this point forward, I did him the favor of taking him off my list. This way, he can find someone else to get upset with. LOL

Ethical bribes create trust, “value first” and leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”

Actually, giving people a sample of what you do can work great. In the online space you can offer eBooks, eReports, videos, audio files, podcast shows and articles to name just a few of the many ways to create value first before asking for the sale.

Make sure whatever you offer is of very high value. The notion that it can be low quality because it’s free is way off base. After all, in many cases this is the first touch point potential customers have with you.

Additionally, make sure that you have a clear path to where you want to take people. What is your end game? Where do you want potential buyers to end up? What needs to be put in place to make this happen?

If you’re a consultant who uses free reports to secure leads, do you have a process in place to follow up with those who have expressed interest by opting in for your report.

An obvious path would be:

  • Opt in
  • Series of follow up messages
  • An invitation to complete an assessment
  • A complimentary coaching call for those who put effort into the assessment
  • A discussion on what solutions you provide via various consulting programs

cropAuthors, a chapter of your book turned into a report is a really nice giveaway. Another idea for authors is to shoot a short video that explains something written about in your book.  Then there’s the idea of hosting a webinar on a topic that is directly related to your book.

Bottom line is this; whatever industry you’re in, if you are a service based business, offering free content is one of the best ways to gain trust, generate leads and grow your business while serving your market.

Access Hit #1 On Amazon FREE eReport.

From zero opt-ins to 66% conversion rate with one change – video

Like many experts, I use Facebook advertising to drive traffic. In a recent campaign, I went from zevideo on pagero opt ins with one landing page to a 66% opt in rate with one simple change: adding video to the landing page.

We were targeting people who are NOT familiar with who I am or what I do. Without the video all they knew was someone “behind the curtain” wanted their name and email address.

With video, I became a real person to them. There was a much higher level of the know, like, trust factor.

From zero to 66%… that’s huge. Imagine if we hadn’t been willing to experiment with video on the landing page? We could have made all sorts of assumptions as to why people weren’t opting in.

The reality is this: video works.

Benefits of video :

  • Brand awareness
  • Easy to create
  • People become familiar with you and your message
  • You can build a loyal following

These are just a few benefits of using video in your overall marketing.

patI use video in many different ways – but one of my most favorite, and effective, are the impromptu videos I shoot with my I-phone. I use those to build the ‘know, like and trust’ factor. The content varies from health and wellness, through to public speaking tips, to travel recommendations.

These tend to be the videos that get the most interaction too – especially on FB. People like to see the real person.

Pat Mussieux
Business Consultant
www.hirepat.com

Not in the game of video yet? Perhaps this will convince you it’s time; according to comScore, an online engagement tracking company, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.

That’s one per day. Chances are, it’s even more. Think of your own video viewing behaviors.

It’s likely when you’re looking for a quick solution to an immediate problem you go right to YouTube. One search likely brings up a boatload of videos specific to your issue.

Whether it’s a video showing how to bake a cake, a meditation video, how to change a dryer belt, or a proven book marketing strategy, video draws in viewers. Check out the number of views on a video by Debra Berndt-Maldonado.

video on 2

Many people avoid using video in their overall marketing for a few simple reasons.

  • They claim they don’t have the right equipment.
  • They freeze when the record light goes on
  • They don’t realize how much opportunity they are leaving on the table

louVideo accelerates the sales process and gets you results faster, because video builds ‘know, like and trust' better than any other marketing tool.

According to Aberdeen Group, “Video users grow revenue 49% faster than those who don't use video.”

Lou Bortone
www.loubortone.com/

According to MavSocial, in one survey conducted by Demand Metric and Ascend2, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

These numbers are huge.

  • Cute puppies
  • Playful cats
  • Pranks
  • Brand awareness
  • Push button marketing.

All of these are reasons people shoot video. Another reason is that instant stars are born. With shows like The Voice, all of the contestant’s performances are immediately available online. More than one contestant became an overnight sensation due to the number of views and downloads their star-level performance received.

Again, if you’re not in the game of video, isn’t it time. You can get started shooting video with your phone. The quality of video we can get from our Smartphones is incredible.

Video makes you money.

feliciaUse video to create a connection by allowing your personality to shine through. Someone recently told me they love watching me because I’m fun and thought-provoking. That has brought me sales – because people are paying attention to me, especially on Facebook. Last week I was asked to share a product for a good friend, but already had my own emails scheduled.

Instead, I went onto Facebook and shared the information there and ended up on the leaderboard – that means I was one of the top affiliates in the promotion. Why? Because when people are watching your videos, and liking them, and commenting on them, Facebook shows more of your posts to more of your friends. They pay attention. And when they pay attention, they can see your messages about buying from you.

But that’s ONLY if they LIKE you. They get to like you by “you being you” on video. That's the secret sauce to how it all works. So be the you that you are in real life, whether that's fun and silly, thoughtful and serious, loving and sweet, helpful and friendly, or some mixture of all of the above! Be you!

Felicia Slattery
Communication and Public Speaking Consultant
www.signaturespeechsecrets.com

There are tools that make video management incredibly easy. My buddy, David Perdew, just released Simple Video Management System that makes managing your video simple. His system gets videos to play consistently across all browser and mobile devices AND you can effortlessly manage all your videos from one area.

Click here to get your own plug in.

Be watching for more video tips in upcoming posts.

Found money – building streams of passive income

foundmoneyEager to build a successful business? If so, there are a few things that you absolutely must do to achieve your outcome.

The fact is you have to work at building your business. AND… you MUST treat it like a business.

1. Keep accurate financial books. Set up your systems so you are paying your taxes throughout the year rather than getting stuck with a huge tax bill at the end of the year. I speak for U.S. business owners, as I do not know the tax laws in other countries.

A skilled bookkeeper or accountant is a must.

2. Be willing to invest in your education. However, as you learn new information, apply it. It never ceases to amaze me how many people will either not invest anything in their knowledge base or buy so much, without applying anything.

Education application is a discipline.

3. Secure the services of a top-notch mentor. Mentors who have “been there, done that” can cut years off your learning curve.

4. Develop a solid marketing plan. Marketing plans are not stagnant. Developing your plan is a fluid process.

5. Commit to the long term. Far too many people give up way too soon because they are not making thousands a day within a month of starting a business.

6. Enjoy the process. There will be times you wonder, “what the heck was I thinking?” Yet, one day, you begin to see progress and you say, “aahhh, yes, this is what I was thinking.”

Although all of the above are necessary to build a successful business, it takes money to build your business. Yet, not everyone has as much money as they need to make the “magic” happen.

Enter various ways to find money.  It seems some people have a knack for generating money while others struggle to do.

The best way to know how to find money is to learn from those who have done so and continue to do so.

My friend and colleague, David Perdew, knows how essential “finding” money is. David has a very important mission; to teach as many entrepreneurs as possible how to successful build their online businesses.

In answer to how to find money, David has put together a really cool program called, Create Passive Income Streams.

You are going to love what you will learn. Click here to learn more and get your very own copy.

Your Point of View Gets Your Stuff Read

Anyone marketing online in the late nineties knows it didn't take much at all to get someone on your subscriber list. It took even less for them to stay on your list.

Online marketing was such a novelty; people read just about anything they received.

Fast forward to 2013. Building a list of subscribers takes more effort than ever before. Keeping them on your list is more of a challenge too.

Getting people to open emails is tougher by the day. So much in fact, some people have an open rate of as little as 5%. Even when someone opens an email, there's no guarantee they will read your message to the end.

On the flip side there are some experts who have as high as a 50% open rate. Their subscribers can't wait for their next message to arrive, reading every single word in the message.

So what's the distinction?

Deliverability
The number of emails not reaching their intended destination is staggering. According to Phil Akilade in 2009, 10.5% of emails did not reach the inbox and in the first half of 2011, 19% of email sent did not reach the inbox.

In 2012 the percentage increased.

Imagine if over 20% of your emails are not making it to the intended destination. How much revenue are you losing with this one factor?

No value
Far too many people put little thought into what they write or how the information will benefit their reader. They send garbage information to their end user.

Many think by simply sending something that’s all they need to do. Wrong!

No Unique Perspective
The way we communicate in business has changed; dramatically. What people are desperately seeking is perspective and point of view.

It takes more than simply providing information. Your readers want to know about you and what makes you unique.

On a recent business trip I purposely didn’t check emails in three accounts for over four days. To say I got a huge eye opener when I put time aside for the sole purpose of checking these three accounts is an understatement.

“What a bunch of garbage!” I thought as I went through the accounts.

After scanning the subject line of over 1,000 emails I deleted 95% of the messages without reading “the next great offer that will change my life.”

In the few minutes it took me to continually press the delete button it became very clear why most messages are not getting read. In a word, BORING!

There was such similarity with the majority of messages not much stood out.

With several that I did open up it became apparent very quickly that not much thought was put into the body of the message. Most were trying to sell me something.

Granted, emails are used to promote and sell, but if that's all you're doing, you become a commodity rather than a personality.

If you don't infuse your personality into what you do, people will buy solely based on price and nothing else. You’ve positioned yourself as a commodity rather than a personality.

However, if you position your perspective and point of view, people buy you. And they often are willing to pay more.

Your point of view is what you stand for, what you believe, what's important to you. It's also about what you won't stand for.

When’s the last time you thought about your point of view and how you are conveying it?

One of the quickest ways to find out is to ask yourself these questions.

  • What irks the hell out of me?
  • What won’t I tolerate?
  • What gets me excited to jump out of bed every day?

Me, I can't stand wimps. You know the type. People who find every reason why they can't do something rather than looking for reasons as to why they MUST do something.

On the flip side I love working with people who say, “This is what I want to accomplish and I know I will find a way to achieve it.”

As you gain clarity on your point of view you can infuse this energy into everything you do including your blog posts and email messages.

Another important aspect of getting your messages read is to know who you are writing for and to know that not everyone is interested in what you have to say.

The more you know your market (tribe, community, family) the easier it will be to write for them.

In addition, you need to know how to achieve the following:

Increase deliverability
Several posts could be written on this topic alone, but a few simple, nontechnical solutions are subject line, ask recipients to “white list” you and avoid using words that will immediately flag your emails as spam.

Create value
Is the information you send of real value to the end user or are you constantly selling? Granted, you want to make offers but you also have to provide high quality information in the mix.

Focus on creating an experience for your reader that will be highly valuable to them.

Let your readers know you
One of the best ways to get your stuff opened and read is to let people know the real you. Granted, there will be those who don’t want to hear from someone like you and yet, there will be those who will become loyal readers and raving fans specifically because of who you are and what you stand for.

Sure, you can try to blend in and be one among many, but as master copywriter Matthew Goldfarb says, “It’s okay to fit in, but it’s better to STAND out.”

What are you doing to stand out and have your voice be heard? What are you doing to create value?

When you are clear on exactly what the answers to these questions are your tribe will love hearing from you.

Why not share this post with your friends and connections. Just click the buttons below.

Learn how Internet Marketing is done for pennies on the dollar

By now you know there is a lot of hype about how to use the Internet to build your business. There are also experts who are telling the truth about how this is done. If you know anything about me you know I tell it like it is, give great content and do all I can to continually bring you great information to build your business.

The problem is, my hourly fee is beyond what many people can afford. A while back I came up with a great solution for those who want to learn from me but want to do so at a very, very affordable price. I created my VIP Club Membership program. Right now it's less than one dollar a day.

This month we are near the end of the 12 month mark for many of the members. What this means is I have several hundred spots opening up. http://www.streetsmartsmarketing.com/VipClub.htm

[Read more…]

5 FREE business building events – Learn from leading experts

5 Simple Steps to Make Money with
Teleseminars from Kathleen Gage

Free 5-Day Online Mini-Course…

  • Discover 5 simple steps to begin making money with Teleseminars!
  • Learn 3 easy steps to position your expertise immediately!
  • Find out why and how to satisfy the “try before you buy” customers.
  • Learn 3 proven (and FREE) marketing strategies to jumpstart your teleseminar revenues.
  • Discover how to turn your teleseminar content into other money making product

ACCESS NOW!


Become a Published Author in 90 Days or Less!  

FREE teleseminar
August 31st
11 a.m. PST

Do you want to write a book, but don’t know where to start? Wondering what it takes to get your book published? Confused about how to effectively market your book? Not sure how you will fund a book campaign?

If you answered “yes” to any of these questions, this session is for you! Join me as Sydni Craig Hart interviews me.  This is the first time I am sharing this information in this format.

Limited spots available. ACCESS NOW!

Creating and Building a Conscious Business
FREE 1-hour teleseminar

Tuesday, August 31st
5 p.m. PST
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101 Copywriting

Learn the No-Hype Online Copywriting Secrets Professionals Use During this
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Get your free pass to Copywriting 101 from Chris Cobb and Karon Thackston
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THE Woman Entrepreneurs Business Empowerment Symposium
David
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This is an opportunity to hear 16 of the best business minds in the world for FREE
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Enjoy these five events absolutely FREE! These are opportunities you definitely want to take full advantage of.

Was it luck when one client made $30,000 in a downturn economy?

Although I'm a strong believer in the fact that every day is a great day as long as I wake up alive <grin> the past weekend was especially great.

Myself and four of my colleagues watched what was merely an idea a few months ago become an amazingly incredible event. Nearly 70 people flew in from around the United States and Canada to enjoy the Radiant Success Event – RSE.

Specific purpose
The purpose of RSE was to bring entrepreneurs from around the globe together to gain insights into running a successful business. All five of the experts (Janis Pettit, Marnie Perhson, Ellen Britt, Denise Wakeman and yours truly – me) shared our knowledge, insights, tips, strategies, how to's, and systems that have allowed each of us to build successful businesses using the Internet.

However, we also talked about using offline methods to build one's business. Many entrepreneurs don't want to stick solely to the Internet to make money but rather, have a combination of the two.

One person who has done well with offline speaking engagements is Sue Henry. I was thrilled to learn how my information products (and one in particular – How to Become a Six Figure a Year Professional Speaker) has helped her make $30,000. See the video below posted by Coach Shelli.

Want to see what program Sue Henry was raving about? It's my How to Become a Six Figure a Year Professional Speaker home study course

[Read more…]

Internet marketing – Why do people refuse to listen to the truth?

If there's one thing that pushes my buttons more than just about anything it's the people who absolutely refuse to listen to what the truth is about Internet marketing and making money on the Internet.

No matter how many times they hear the truth, read it or watch it on a video, for some reason they seem to think it doesn't apply to them.

What's the truth? It's this…. you have put effort into your success. There's no other way to put it. You have to work at it.

Does this mean you have to be miserable in the process? No! As a matter of fact, if you have the right attitude you can have a great time working toward success. Every day can be an adventure and something to look forward to.

Recently I conducted a survey to find out what men and women want to know about building their business using the Internet. There were a few multiple choice questions and an open ended question where they could ask me any question they wanted. Although I wouldn't be answering them directly, I would formulate my responses in reports, teleseminars and articles.

There were some incredibly good questions and then there were a few like this, “How can I make a lot of money and not have to put much effort into it?”

[Read more…]