Authors: Is it worth putting time and money into media releases?

As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.

Yet, many authors never consider adding media releases into their marketing mix.

If you’re not using the power of media releases in your marketing, you may be missing lots of opportunity.

Paid vs FREE

There are many ways to get traction for your efforts. There are free services you can distribute to, but their reach may be minimal.

There are plenty of paid services that will get you lots of traction, but if you’re on a budget, this may not be the way to go.

With my last book launch, I got great results from PRWeb. My releases were picked up by thousands of outlets. However, there is a cost for the service.

This can be cost prohibitive for anyone on a budget, but the reach may be worth reconsidering your budget restrictions.

What’s Your Time Worth?

The first thing to determine is what your time is worth. If you have more time than money, manually distributing your releases may be your best bet.

However, if you have a budget, using services that get your release on the newswire are a great option.

The fastest way to get your media release out on the wire is to use a service like PRWeb. There are also industry specific services that can get you in front of the right media in record time.

A quick Google search will bring up services in a variety of industries.

For example, in the pet industry there is http://www.petpr.com/.

You can search on virtually any industry to see what’s available.

Before jumping into paying for distribution, do your due diligence. Check with others in that industry to determine if the investment is worth is.

Local Media

If you plan to do local book signings, your local media can be the way to go.

Local media includes:

  • Daily newspapers
  • Weekly publications
  • Monthly magazines
  • Radio stations
  • Television

When sending media releases to local media, you need to send in a timely fashion. Weekends are usually not the best time to send out your information.

How to Send Your Release

In days past, you had to fax or snail mail your information. Today, you can often post directly to the website of the media outlet.

Avoid sending your press release in an email blast. Authors mistakenly believe that sending their press release to the greatest number of people possible—journalists and non-journalists alike—is the best way to increase the likelihood that they will get “picked up” by the media. This is not true.

It’s better to send to a smaller number of very targeted people rather than blasting a bunch of people who could care less about what you are doing.

You can also distribute to groups on social media sites such as Facebook and LinkedIn. Twitter is another viable source to post information about your book.

Writing The Release

If you’ve never written a media release before, check out 14 Tips For Writing a Media Release from PRWeb. http://service.prweb.com/resources/article/14-tips-writing-news-release/

The bottom line is this; media releases do work and need to be a part of your overall marketing plan.

Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories

Something I focus on with my books, speaking engagements and consulting is gaining visibility. Early on in my writing career, it was much more difficult to gain visibility compared to today. Yet, today, there is more noise than in the past.

Early on in my writing career, a popular way to gain visibility was with media releases. Another was with radio interviews, but often it required going into the station.

Today there is so much more we, as authors, have available than in the past.

What with social media, joint venture partnerships, affiliate marketing and online article directories, today there are incredible opportunities to get your message out to market in a big way.

With a little bit of research, an author can find plenty of opportunity to get their message out to market.

Where Have Other Authors Appeared?

A quick Google search on authors who write in a similar genre as you will bring up ample listings of where you can target your message. For example, with my soon to be published memoir, my readers also enjoy the works of Cheryl Strayed, Lisa Nichols, Elizabeth Gilbert and Janet Attwood.

For example, by using the search term “Cheryl Strayed blog postings” there are countless listings of where Cheryl has either guest posted or been featured. All of these are potential locations for me to have my work featured.

With each of the authors who have a similar market reach as me, I would go through the same process.

I then input the information into a spreadsheet.

Granted, this is a time consuming process. You may want to hire a virtual assistant (VA) to do the research for you. After all, for $10 – $20 an hour, you can get quite a long list of potential locations to have your writings featured for under $50.

Hiring a VA to do this type of research frees up your time to write your posts, interview and put your efforts into the activities only you can do.

Breaking Stories

Another way to gain lots of visibility is by piggybacking off of breaking stories through the process of Newsjacking.

The first time I heard the term Newsjacking, I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking, “It is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.”

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happening right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States. You could piggyback off of what's trending.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better then to NewsJack this epic day.

Whatever your area of expertise, there are bound to be ways to NewsJack.

Book Launches Benefit from Newsjacking

If you have a book launch coming up, you can definitely NewsJack stories that tie into your story-line, theme or topic.

With my memoir, some of the areas I can piggyback off of are homelessness, addictions, coming out and failure to success. These topics are all part of my memoir. (Be watching for more information on the release date)

However, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you.

Gaining visibility for your book is an ongoing process. One way to get the most for your efforts is to do something every single day to let potential readers know about your book. To learn powerhouse ways to do this, get my FREE report – Hit #1 on Amazon. Click here to access.

 

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The Why and How of an Author Media Platform

Wouldn’t it be great to write your book, get it published and have Oprah’s people call you for an interview? Or maybe 60 Minutes comes calling for an appearance on the show. Even having local media reach out would be an author’s dream come true.

Can this happen? Well… yes and no.

If you do nothing to raise awareness about your book, it’s very UNLIKELY your phone will ring off the hook.

On the other hand, when you’re proactive in your book marketing, amazing things happen. Suddenly, you can become a media darling.

Was It Luck or Hard Work?

When I think of incredible success stories of authors, Jack Canfield and Mark Victor Hansen of Chicken Soup for the Soul fame come to mind.

By now, it’s no secret they literally worked their butts off, took tons of risk and didn’t stop when it came to spreading the word about their first book. The rest, as they say, is history.

Yet, many aspiring authors choose to say Jack and Mark are the lucky ones. It has been said, “Luck is when opportunity and preparedness meet.” They prepared by working hard, having a vision and doing all they could to gain visibility for their book.

An area both Canfield and Hansen focused on was getting as many media interviews as possible. While most authors would settle for a few interviews over a period of months or years, Jack and Mark did interview after interview after interview.  Often several in one day, day in and day out.

One could say they were obsessed. In their case, being obsessive paid off.

In the early nineties, when the first Chicken Soup book was released, there was not the availability of media opportunities like there is today.

Visibility Rules

Not only is traditional media easier to reach for a story pitch than it was back then (due to so much information being available online) today there are other forms of media such as social media, blogs, podcast shows and Internet radio virtually any author can tap into.

It’s all about visibility in front of your sweet-spot reader. There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  •     Interviews
  •     Book signings
  •     Speaking engagements
  •    Amazon rankings

Sooner is Better

Although most authors tend to think about publicity after the book is published, it’s essential to start sooner, much sooner.

Begin long before the actual publication date. However, even if your book has been in print for a long time, don’t let this discourage you. You can still do a lot to gain traction and visibility.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 in sales in the lifetime of the book.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Media folks are always on the lookout for authors to interview and books to feature.

As an author, you knowing how to market online is a huge plus. Best part of all is this; you don’t have to be a techie to market online.

Build a Platform

Basically, a platform is where you will appear. The platform is where the author has an audience following and is seen.

The platform gives the author a ready-made potential of readers. Nowadays, this is a MUST HAVE for authors.

The bigger your platform, filled with raving fans, the more books you are likely to sell. And plaforms are all about visibility.

Build visibility on social media

The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.

Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.

There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.

Content is King

Position your expertise with content. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.

Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.

As with your social media efforts, content marketing can get you noticed by the media.

Distribution to directories allows for new readers and the media to find you.

A big part of content marketing is posting on your blog. This allows for your current followers to enjoy fresh content.

Post the permalink from the blog post on social media, send an email to your email subscribers to gain even more traction for your efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.

Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.

Pitch Perfect

Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.

When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.

Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.

Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

Jump Start Your Efforts with Someone Who's Been There, Done That

If you’re ready to completely jump-start your book marketing efforts and fast-track your sales, check out my full Book Accelerator program. I've included incredible information on how to launch a successful book campaign.

In it, you learn the various aspects of a powerhouse book launch campaign. This program is designed for authors who don't want to spend month after month trying to figure it out. At your fingertips you'll have exactly what you need to sell lots of books, create back-end opportunities like speaking, consulting and coaching and so much more. Check it out.

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How to Get Your Book “Discovered” by the Media

You’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them.

There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  • Interviews
  • Book signings
  • Speaking engagements

Power_up_your_salesAlthough most authors who plan to promote their book tend to start after the book is published, it’s best to start long before the actual publication date, don’t let this discourage you if your book is already in print.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 a year in sales.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Knowing how to market online is a huge plus.

Be prepared to create as much opportunity as possible with a proactive approach to marketing your book.

  1. Build visibility on social media. The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.
  2. Position your expertise with content marketing. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.Distribution to directories allows for new readers to find me.Posting it on my blog allows for my current followers to enjoy more relevant content.From there, I can use the permalink from the blog post to share on social media, send an email to my subscribers and gain even more traction for my efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

  1. Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.
  2. Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.
  3. Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

One way to gain visibility is with Kindle books. Not sure how to get your first Kindle done? Join me for a FREE webinar – The Power & Profit of Kindle Books. November 29th. Click here to register.

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One thing that assures (almost) your book writing success

If you’re thinking of writing a book, one of the most beneficial things you can do (at least for most people) is have a writing routine.

I’ve written several books, created countless information products and launched quite a few live trainings. All of this, and more, was accomplished by having routines and discipline while creating the “thing.”

One of the best things we can do for ourselves is have routines. Sure, it’s great to be spontaneous, but routines allow us the space for spontaneity. Routines allow us to stay focused on an end result. Routines teach us a level of discipline that is necessary to achieve results.

running1The best place to begin your routine ritual is in the morning. My morning rituals include quiet time for meditation, journal writing, exercise which includes running a few miles 5 – 6 days a week and hitting the gym at least three days a week for a minimum of 30 minutes.

Included in my morning ritual is eating something to sustain my health, taking high powered vitamins and drinking water infused with lemon, cucumbers and watermelon. This is a great remedy for removing toxins in my system. It’s super easy to fix and tastes great.

I often add in X2O to increase the effectiveness. x20

Many people have trouble with their habits because they don’t follow a morning routine that gives them consistency. When you set yourself up for success through morning routines, you’re much more likely to have the success you desire.

It’s all about choice and desire. What kind of life to you choose and what do you desire to achieve?

When I am living a healthy lifestyle which includes what I eat, how much movement I have, taking the right supplements, my spiritual well-being, etc., I am happier and what can be stressful is very manageable. When I don’t take care of myself, my perception and mindset can work against me.

The bottom-line is this; I want to live the highest quality of life I can. In many ways, I live a very simplerescued life. I’ve been in a 27-year relationship, I love my animals, I get great joy from doing simple things in life, and I love writing, speaking and being a positive influence in the lives of others. I’m also passionate about educating people on the love and care of animals, especially rescue animals.

All of this supports my ability to perform in my business including when I am writing a book or creating an information product (or writing a blog post LOL)

Speaking of writing books, one thing that has to happen, if you want to experience optimal results in sales, is to have a formal launch for your book. Launching a book takes focus because there are many moving parts to a launch. One is getting mediahit#1-amazon.jpg coverage including interviews.

Imagine how much better you will do on interviews if you are focused, feeling great, and clear headed.

A great outcome of a good, even great, interview is often show hosts seek you out which creates more success for your book.

It all boils down to the type of routines you’ve set up… or not.

Once you write your book, next comes marketing. To get the most out of your marketing efforts be sure to optimize your Amazon presence. Get my FREE report – Hit #1 on Amazon at http://www.oneonamazon.com

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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Get You Noticed by the Media by Newsjacking Your Book

The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking it is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happing right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States.

What about those who deal with ethics in fundraising. With the Donald Trump situation about his fundraising practices, you could get a lot of mileage from NewsJacking the topic.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better the NewsJack than this epic day.

If you have a book launch coming up, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you. Another is to write a book that's newsworthy. Not sure where to begin? Check out my complimentary webinar – The Power & Profit of Kindle Books. Click here for full details.

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How to Sell Lots of Books with Teleseminars & Webinars

Teleseminars and webinars are one of the best ways to market your nonfiction books. To get lots of traction create a topic that you can pull directly from your book.

For example, with my book, Power Up for Profits; The Smart Woman’s Guide to Online Marketing, Ibook-power have dozens of topics I can choose from based on the content of the book.

Let’s say I want to do a training – How to Pitch the Media about Your Book! All I need do is set up a landing page, list the key benefits and takeaways from the training, set up the autoresponder messages and promote the event.

Granted, I do need to deliver an excellent training, but you see how simple it is to tie a virtual training into something that comes directly out of my book?

Steps

  1. Select a date for your webinar
  2. Create a landing page
  3. Create promotional material including emails, social media info and blog posts
  4. Set up a series of autoresponder messages for those who register
  5. Test your opt in
  6. Promote
  7. Continue to promote
  8. Promote some more
  9. Deliver a “over the top” experience on the day of your event
  10. Make an offer that is in alignment with your webinar
  11. Plan your next event
  12. Have fun

instant-teleseminar-comboWhat are you doing to promote your book? Are you offering teleseminars and webinars to do so? If not, check out the $1 trial Instant Teleseminars has in order that you can get the Gold Standard of Teleseminar platforms with a very low barrier to entry.leadpages

Something else you need in order to promote your books, teleseminars and webinars is an easy way to get landing pages created. My recommendation is Lead Pages. I've been using Lead Pages for quite a while. It's very user friendly, simple to work with and gives you very professional looking landing pages.

 

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Authors: What you need to know in dealing with the media

authorIf you’re an expert who has written a book or you are an authorpreneur, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up.

Interviews are a great way to reach potential readers and ultimately, more clients.

It’s important to stay extremely organized in the process. Not only do you want to keep very close track of who you’ve contacted, you want to make sure you don’t double book interviews.

Before jumping into the process of finding interview opportunities, think in terms of how you can get the most traction from your efforts. For example, you can tie your media pitches around specific occasions such as holidays.

A quick Google search will bring up lots of great information about upcoming holidays.

Stay organized

I’ve found a few great tools that allow me to stay organized and plan out my campaigns.

The first is a simple tracking form you can easily create in Word or Excel. Below is a very basic form. You can make it as simple or complex as you like, but be sure not to spend all your time in creation mode.

Media type Contact person Date contacted Topic/theme Book sent Notes

http://amzn.to/2dsY0vb

The other is a year at a glance wall calendar. In 2016 I bought a paper calendar. I really like that I can take a look at the entire year all at once. Mind you, this is simply to give me a quick glance at what’s coming up and the calendar is a nice planning tool.

Although very inexpensive, the greatest downside is durability. As long as I don’t make mistakes in what I put on the calendar, resulting in crossing out information only to scribble in something else, this calendar can work.

For 2017 I decided to go with a laminated, erasable calendar. Even though it’s more expensive, I know it will be worth it. I don’t have to worry about getting every day correct from the first time I write something down.

I got both calendars off of Amazon. Both were delivered within 48 hours of ordering and with my prime membership I didn’t have to pay shipping.

Keep on top of news

One of the simplest ways to find out what’s going on is to do a Google Alert. Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s).

Simple to set up, go to https://www.google.com/alerts and set up your criteria for alerts.

There are plenty of alternatives to Google Alert with some of the more popular being Mention, SocialMention and TalkWalker Alerts.

The point is, you want to stay on top of what is happening in your industry.

It's important to use visibility in the most appropriate way. Here's what Authors Do to Use Visibility to Generate Revenues.

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

Whatever you do, be focused and consistent.

Want more great insights on how to gain visibility? Join the Power Up for Profits Facebook group where you will find lots of great networking and idea sharing.

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