One thing that assures (almost) your book writing success

If you’re thinking of writing a book, one of the most beneficial things you can do (at least for most people) is have a writing routine.

I’ve written several books, created countless information products and launched quite a few live trainings. All of this, and more, was accomplished by having routines and discipline while creating the “thing.”

One of the best things we can do for ourselves is have routines. Sure, it’s great to be spontaneous, but routines allow us the space for spontaneity. Routines allow us to stay focused on an end result. Routines teach us a level of discipline that is necessary to achieve results.

running1The best place to begin your routine ritual is in the morning. My morning rituals include quiet time for meditation, journal writing, exercise which includes running a few miles 5 – 6 days a week and hitting the gym at least three days a week for a minimum of 30 minutes.

Included in my morning ritual is eating something to sustain my health, taking high powered vitamins and drinking water infused with lemon, cucumbers and watermelon. This is a great remedy for removing toxins in my system. It’s super easy to fix and tastes great.

I often add in X2O to increase the effectiveness. x20

Many people have trouble with their habits because they don’t follow a morning routine that gives them consistency. When you set yourself up for success through morning routines, you’re much more likely to have the success you desire.

It’s all about choice and desire. What kind of life to you choose and what do you desire to achieve?

When I am living a healthy lifestyle which includes what I eat, how much movement I have, taking the right supplements, my spiritual well-being, etc., I am happier and what can be stressful is very manageable. When I don’t take care of myself, my perception and mindset can work against me.

The bottom-line is this; I want to live the highest quality of life I can. In many ways, I live a very simplerescued life. I’ve been in a 27-year relationship, I love my animals, I get great joy from doing simple things in life, and I love writing, speaking and being a positive influence in the lives of others. I’m also passionate about educating people on the love and care of animals, especially rescue animals.

All of this supports my ability to perform in my business including when I am writing a book or creating an information product (or writing a blog post LOL)

Speaking of writing books, one thing that has to happen, if you want to experience optimal results in sales, is to have a formal launch for your book. Launching a book takes focus because there are many moving parts to a launch. One is getting mediahit#1-amazon.jpg coverage including interviews.

Imagine how much better you will do on interviews if you are focused, feeling great, and clear headed.

A great outcome of a good, even great, interview is often show hosts seek you out which creates more success for your book.

It all boils down to the type of routines you’ve set up… or not.

Once you write your book, next comes marketing. To get the most out of your marketing efforts be sure to optimize your Amazon presence. Get my FREE report – Hit #1 on Amazon at http://www.oneonamazon.com

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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How to Sell Lots of Books with Teleseminars & Webinars

Teleseminars and webinars are one of the best ways to market your nonfiction books. To get lots of traction create a topic that you can pull directly from your book.

For example, with my book, Power Up for Profits; The Smart Woman’s Guide to Online Marketing, Ibook-power have dozens of topics I can choose from based on the content of the book.

Let’s say I want to do a training – How to Pitch the Media about Your Book! All I need do is set up a landing page, list the key benefits and takeaways from the training, set up the autoresponder messages and promote the event.

Granted, I do need to deliver an excellent training, but you see how simple it is to tie a virtual training into something that comes directly out of my book?

Steps

  1. Select a date for your webinar
  2. Create a landing page
  3. Create promotional material including emails, social media info and blog posts
  4. Set up a series of autoresponder messages for those who register
  5. Test your opt in
  6. Promote
  7. Continue to promote
  8. Promote some more
  9. Deliver a “over the top” experience on the day of your event
  10. Make an offer that is in alignment with your webinar
  11. Plan your next event
  12. Have fun

instant-teleseminar-comboWhat are you doing to promote your book? Are you offering teleseminars and webinars to do so? If not, check out the $1 trial Instant Teleseminars has in order that you can get the Gold Standard of Teleseminar platforms with a very low barrier to entry.leadpages

Something else you need in order to promote your books, teleseminars and webinars is an easy way to get landing pages created. My recommendation is Lead Pages. I've been using Lead Pages for quite a while. It's very user friendly, simple to work with and gives you very professional looking landing pages.

 

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Authors: What you need to know in dealing with the media

authorIf you’re an expert who has written a book or you are an authorpreneur, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up.

Interviews are a great way to reach potential readers and ultimately, more clients.

It’s important to stay extremely organized in the process. Not only do you want to keep very close track of who you’ve contacted, you want to make sure you don’t double book interviews.

Before jumping into the process of finding interview opportunities, think in terms of how you can get the most traction from your efforts. For example, you can tie your media pitches around specific occasions such as holidays.

A quick Google search will bring up lots of great information about upcoming holidays.

Stay organized

I’ve found a few great tools that allow me to stay organized and plan out my campaigns.

The first is a simple tracking form you can easily create in Word or Excel. Below is a very basic form. You can make it as simple or complex as you like, but be sure not to spend all your time in creation mode.

Media type Contact person Date contacted Topic/theme Book sent Notes

http://amzn.to/2dsY0vb

The other is a year at a glance wall calendar. In 2016 I bought a paper calendar. I really like that I can take a look at the entire year all at once. Mind you, this is simply to give me a quick glance at what’s coming up and the calendar is a nice planning tool.

Although very inexpensive, the greatest downside is durability. As long as I don’t make mistakes in what I put on the calendar, resulting in crossing out information only to scribble in something else, this calendar can work.

For 2017 I decided to go with a laminated, erasable calendar. Even though it’s more expensive, I know it will be worth it. I don’t have to worry about getting every day correct from the first time I write something down.

I got both calendars off of Amazon. Both were delivered within 48 hours of ordering and with my prime membership I didn’t have to pay shipping.

Keep on top of news

One of the simplest ways to find out what’s going on is to do a Google Alert. Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s).

Simple to set up, go to https://www.google.com/alerts and set up your criteria for alerts.

There are plenty of alternatives to Google Alert with some of the more popular being Mention, SocialMention and TalkWalker Alerts.

The point is, you want to stay on top of what is happening in your industry.

It's important to use visibility in the most appropriate way. Here's what Authors Do to Use Visibility to Generate Revenues.

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

Whatever you do, be focused and consistent.

Want more great insights on how to gain visibility? Join the Power Up for Profits Facebook group where you will find lots of great networking and idea sharing.

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Authors…Use Visibility to Generate Revenues

Are you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking?

Whether you’re a seasoned author, or first time author, books are a great way to build a loyal following, drive traffic to your various offerings and generate revenues.

Granted, there are may authors who only want to write and writing is not part of their business model. Yet, there are untold numbers of experts who do want to write books to fuel a highly successful business.

Consider this; the more visible you are, the more buzz your books get, the more opportunity you have.

In days gone by, gaining visibility was a lot tougher than it is today. Now it’s a matter of having a plan and working the plan…consistently.

Gaining visibility for you and your book(s) is not something you do once your book is published. Visibility needs to start as soon as possible and be an aspect of “business as usual.”

With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.

  • Social media marketing
  • Media releases
  • Email marketing
  • Interviews
  • Blogging
  • Guest blogging
  • Virtual book tours
  • Book website

The more you utilize this list, the more each will fuel the other ways you can gain visibility. The key is to be strategic about what you are doing, avoiding a haphazard approach.

As an expert and author, one of the best ways to position your message is with interviews. There is ample opportunity to be heard and seen. What with traditional radio, television, trade journals and newspapers, there is more than enough choice. Add to the traditional avenues, online means and you will not want for opportunity.

Two outstanding resources for securing interviews are Radio Guest List and HAROHelp a Reporter Out.

Radio guest list

radio guestRadio Guest List is an online resource you register for to get frequent announcements of show hosts seeking guest experts.

There is a free registration level and a paid level where you pay a nominal fee for a monthly subscription.

To get the best choices, invest a few dollars for the paid subscription. Subscribers get more announcements and they do seem to be better quality.

HARO – Help a Reporter Out

haroHARO is an online service set up for journalists to quickly gather feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain valuable advice and quotes for stories they are covering.

Anyone can sign up. Subscribers get up to three emails a day, five days a week, filled with queries from reporters from top news outlets like Forbes, CNN, ABC, Entrepreneur, INC and many more.

Ample opportunity

With just these two resources you will have more than enough opportunity to be interviewed in your area of expertise. Show hosts, journalists, columnists and the like are in need of outstanding content. There’s no reason you can’t be one of the experts who provides them with what they need.

However, avoid a hit and miss approach. Put systems in place that allow you to consistently be seen and heard by way of interviews.

In addition to Radio Guest List and HARO, a Google search brings up a lot of information on where you can be interviewed. iTunes is a great resource for podcast shows you can reach out to.

Preparation is essential

99% of the time, you will need to provide the following:

  • Bio – This establishes your expertise and credibility.
  • Photo – Depending on your expertise, the type of photo may be a headshot or an action shot.
  • Questions – Some hosts insist you provide questions they can ask while others prefer to use their own.
  • List of previous interviews you’ve done – This list minimizes the risk to the host. If you’re just starting out don’t let this stop you, but keep a running list of the interviews you’ve done.

Conclusion

With all that’s available, there is no reason whatsoever that you cannot get ample visibility for you, your book(s), speaking engagements and product roll-outs. It truly is a matter of desire, commitment, focus and being incredibly organized.

Ready to learn more about visibility? Join me for How to Pitch the Media about Your Books. October 12th at 5 p.m. Pacific FREE Webinar  Click here.