Authors: Is it worth putting time and money into media releases?

As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.

Yet, many authors never consider adding media releases into their marketing mix.

If you’re not using the power of media releases in your marketing, you may be missing lots of opportunity.

Paid vs FREE

There are many ways to get traction for your efforts. There are free services you can distribute to, but their reach may be minimal.

There are plenty of paid services that will get you lots of traction, but if you’re on a budget, this may not be the way to go.

With my last book launch, I got great results from PRWeb. My releases were picked up by thousands of outlets. However, there is a cost for the service.

This can be cost prohibitive for anyone on a budget, but the reach may be worth reconsidering your budget restrictions.

What’s Your Time Worth?

The first thing to determine is what your time is worth. If you have more time than money, manually distributing your releases may be your best bet.

However, if you have a budget, using services that get your release on the newswire are a great option.

The fastest way to get your media release out on the wire is to use a service like PRWeb. There are also industry specific services that can get you in front of the right media in record time.

A quick Google search will bring up services in a variety of industries.

For example, in the pet industry there is

You can search on virtually any industry to see what’s available.

Before jumping into paying for distribution, do your due diligence. Check with others in that industry to determine if the investment is worth is.

Local Media

If you plan to do local book signings, your local media can be the way to go.

Local media includes:

  • Daily newspapers
  • Weekly publications
  • Monthly magazines
  • Radio stations
  • Television

When sending media releases to local media, you need to send in a timely fashion. Weekends are usually not the best time to send out your information.

How to Send Your Release

In days past, you had to fax or snail mail your information. Today, you can often post directly to the website of the media outlet.

Avoid sending your press release in an email blast. Authors mistakenly believe that sending their press release to the greatest number of people possible—journalists and non-journalists alike—is the best way to increase the likelihood that they will get “picked up” by the media. This is not true.

It’s better to send to a smaller number of very targeted people rather than blasting a bunch of people who could care less about what you are doing.

You can also distribute to groups on social media sites such as Facebook and LinkedIn. Twitter is another viable source to post information about your book.

Writing The Release

If you’ve never written a media release before, check out 14 Tips For Writing a Media Release from PRWeb.

The bottom line is this; media releases do work and need to be a part of your overall marketing plan.

Get indexed on Google’s first page for $12

Recently I met Joe Marsh at the NAMS2 Conference. Joe is known for helping people get indexed on the first page of Google – fast!

Joe has a formula for teaching people how to write a powerhouse media release and get indexed on the first page of Google within a couple of hours. I thought, “Here we go again. Somebody else who has the Holy Grail of online marketing.”

Willing to give him the benefit of the doubt I have to say I was pretty impressed when he put his formula to the test in front of over 100 people.

Here’s what Joe actually said before he demonstrated his method, “I Got On The First Page Of Google Within A Few Hours…And So Can You! And guess what… It's not as hard as you might think.”

Joe passed with flying colors. A woman from the audience followed Joe’s step-by-step process to write a media release. She then posted it on some media release sites Joe recommended. Within minutes her release was indexed on Google’s first page. Needless to say everyone was pretty impressed with the speed at which this happened.

I thought, “Okay, let’s see if this is possible for me. I know it worked at the conference but I want firsthand experience.”

I bought Joe’s program and followed his step-by-step formula. I didn’t deviate from any of his steps. Sure enough I was indexed on Google’s first page. But….not in a few hours. It was within 5 minutes. It blew me away.

Joe has a whole section on keyword optimization in his Google First Page Formula package. The word combination I used in my releases was “bestselling information products.”


It worked! Wow! I made in on the first page faster than I could have believed possible.

Check it out. Go to and put – bestselling information products – in the search box. You will see I am in the #1 and #4 position on the first page of Google. (at least as of this writing)

The media release was about my report on making money with information products. Not only did I rank on the first page of Google, I sold lots of reports in the process. There’s something to be said for first page position on Google.

I’ve been writing media releases for decades. There were a couple things in Joe’s formula that I had not been doing. When I made a few minor changes on how I was writing the release it made a huge difference.

Joe sells his The Google First Page Formula for $27 and people willingly pay this price.

I wanted to be able to offer my readers something special – real special. I asked Joe if he would let me offer his product for a fraction of the cost.

He said he would make this available for a very short period of time for only $12. You read right, $12. I have no idea how long he is going to let me keep it at the $12 price point, but I have a feeling it’s not for long. Maybe a couple days.

Not only does Joe fully guarantee his formula, I also personally guarantee it is worth many times your $12 investment. So you have nothing to lose and everything to gain.

If you’re ready to learn to write powerhouse media releases and get indexed on the first page of Google faster than you thought possible then you need to get this product.

Click here to get yours right away!