Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up.

With proper planning, you can interview several times a day during a book launch.

Something to keep in mind is this; the more you interview, the more you interview. It’s not uncommon for a show host to reach out when they’ve heard you on another show.

Shows Don’t Necessarily Equate to Sales

Appearing on a show is not necessarily going to equate to book sales. However, it does equate to market reach and credibility.

To get the most from your interview efforts, it’s essential to have all your ducks in a row. Your books should be properly listed on whatever book sites you want them on such as Amazon.

Your website must be visitor ready including a media page. Your response time needs to be stellar when a show host (or someone on their team) reaches out to you.

Again, don’t assume you are going to sell boatloads of books when you are on a show. Do assume listeners may Google your name and book when you’re on a show.  Be prepared for those who visit your website.

What Hosts Look For

Producing a show takes a lot of work. Add to this the fact that audiences want to hear top notch experts and the job of a host can be very difficult when it comes to keeping an audience engaged.

Show hosts look for engaging, entertaining and timely experts to be on a show. Whether it be a podcast or radio show, being an in-demand guest is something any author would be wise to figure out how to gain entry onto this platform.

Opportunity Abounds

Many authors say there is no opportunity to get on shows. Others say there is more than enough opportunity.

I’m here to tell you, there’s ample opportunity. You just need to know how to find the shows looking for someone with your expertise.  Once you find the shows, you need to approach the host in a professional manner by being fully prepared.

Huge Success

“Radio interviews have been one of the cornerstones in the massive success of our Chicken Soup books.” – Mark Victor Hansen – #1 New York Times Bestselling Author and Co-Creator, “Chicken Soup For The Soul” Series.

During the launch of their first Chicken Soup book, Jack and Mark sought out every interview opportunity they could find. As the story goes, they often did several interviews a day. Knowing the power of this medium, both authors left no stone unturned to reach as many people as possible through the power of radio.

Amazingly, at the time of their first Chicken Soup book release, podcast shows were not at all popular. Jack and Mark’s success was directly related to radio.

Today, authors have more opportunity than in years past, but there is also more competition. Thus, the reason to be fully prepared for opportunity.

Plan the Process

To get the most out of your efforts, you need to plan the process. Have all your marketing material ready to go, your website media-ready, and a solid follow up system in place.

Two marketing pieces you need are a media kit and an expert one sheet.

Media Kit

A media kit, also referred to as a press kit, is information that represents you, the author. It also includes information about your book(s).

In days past, it was a physical package that you would mail via snail mail to a show host or producer. Today, it is often a PDF document that contains the necessary information a show host needs.

A few key elements of the media kit are your bio, images of you and the book, information on your book, media releases about the book, FAQ’s, expert one sheet and a list of media appearances.

To make things as easy as possible on those who express interest for you being on a show, create a section on your website where your media kit is easily accessible.

Expert One Sheet

An expert one sheet, also called a speaker one sheet or author one sheet, can be one or two sided. It’s an easy to access document containing similar information as a full-blown media kit, but it’s on one page that is either one sided or two sided.

A few elements are:

  • Author bio
  • Headshot
  • Book image
  • Testimonials
  • Speech topics
  • Contact information including social media platforms

Create Opportunity

Don’t wait for show hosts to contact you. Your job is to create as much opportunity as possible. First, develop your marketing material. Next, seek out shows you would be a great fit for.

One of the best ways to get booked on shows is to sign up for a service that sends you listings.

In this short article, there are great tips on how to do this. http://www.radioguestlist.com/radio-interviews-how-to-get-booked-on-the-radio.html

Of course, you can also look for shows other authors who write in your genre have appeared on. Create a list of ideal shows you want to appear on then contact the person who books guests.

This is more time consuming, but a very targeted way to find opportunities.

Regardless of how you find shows, interviews are one of the best ways to expand your market reach, visibility and credibility.

 

 

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Authors: Your words have the power to transform, influence and change minds!

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“It seems from all I’m seeing, your major focus is on writing and marketing books. What’s gotten you so excited about this right now?” Brian Basilico, host It’s Not About You, It’s About Bacon Podcast show, asked me during a recent interview.

“Now more than ever, we’re at a really critical time in our world and words have the power to change lives. I’m committed to helping as many authors get their message out in a big way,” I responded.

This was the kickoff to a lively conversation between Brian and myself.

(Full interview here https://www.baconpodcast.com/episode-287-power-writing-marketing-books-business-kathleen-gage/

The main point I wanted to get across during the interview is this; regardless of whether you write books, blog posts, articles or post your thoughts on social media sites, words have power.

It's a Critical Time

Right now, more than ever, authors need to step up to the plate and be willing to transform readers with your words.

As an author, are you willing to write your truth? Are you willing to take a position that CAN change lives? Are you willing to quit hiding out?

In my interview with Brian, I shared why writing is so important to me and the clients I work with.  If I can help a transformational writer get their message out to market, I’ve done my job.

In order to have this ability, it is essential for me to get out of the shadows. I must write about what is important to me. I must also be willing to not let other people’s judgment of me stop me in any way, shape or form.

Case in point

With all that is occurring around the Charlottesville, Va., there are those of us not willing to stand by in silence. The following is a post I recently posted on Facebook.

The great majority of people know right from wrong.

They know that there are evil and dangerous people. Many are speaking out against this evil, while others sit by quietly, not wanting to rock the boat. The boat must be rocked!

Here's the deal….

President Trump on Tuesday, August 15, 2017 sought to sanitize the stench of hate surrounding a deadly white nationalist rally in Virginia, calling armed, torch-carrying protesters clad in Nazi gear “very fine people” looking to protect their history.

Let's be very, very clear. Any Nazi is NOT a very fine person. Not at all. They are evil, dangerous and are not welcome anywhere. They are teaching their children hatred and attempting to infect the world with their poisonous BS.

Growing up, my mother shared stories of what it was like to live in a country occupied by the Nazis during WWII. As a young teen, she grew up knowing the evils, first hand, of what it was like to wonder if her home would be bombed, her friends taken to the camps (yes, there were many of her Jewish schoolmates who, from one day to the next, she witnessed disappearing), her own family under the threat of going to the camps and her uncle being beheaded by the Nazis for working the underground resistance. Every day my great uncle would do what he knew was right at the risk of losing his life, until one day he did.

Many people are speaking out as we watch the horrors unfold in the United States and around the world. Yet, many are passing judgement when they do not see others stepping up… or so they think.

In reality, we do not see all that our friends are doing. If you don't see that people are standing up for what is right and just, do not assume they are not.

My dear friend, Audrey Joseph is involved in San Francisco with organizing a march. In her own words “HEADS UP!!!! You have spoken and I agree the counter demonstration should happen in Civic Center at the same time on Aug 26th. More later but please be prepares to have your voices heard – to speak out against bigotry and hate.”

If you're not on Audrey's thread you have no idea what she's doing. And yet, Audrey is the kind of woman who rocks the boat, speaks up, organizes and does so with so much passion, power and persistence. She will not be silenced. She will not let hate prevail.

Do not assume because you haven't seen what folks are up to in the wake of hatred escalating that they are not doing something. Do not judge what you cannot see. There are many people at work on a grassroots level doing a lot.

Rather than judge others level of involvement, we must all ask ourselves, “Are we keeping silent out of fear of being judged and politically correct?” Screw political correctness. Our voices must be heard.

Are we offering up solutions or are we waiting for others to create the solution?

There is absolutely no time to stand by and hope this will go away. Each, in our own way, must be willing to stand up and be heard.

***End of post on Facebook***

Do What You Can

Truth be told, each, in our own way, can do. Each, in our own way, must do something.

Words have power. Words influence others. Words make a difference.

Are your words being heard, seen and read? If not, why not. Don’t wait for permission. Step up and be counted.

Interview on Bacon Podcast. https://www.baconpodcast.com/episode-287-power-writing-marketing-books-business-kathleen-gage/

The Why and How of an Author Media Platform

Wouldn’t it be great to write your book, get it published and have Oprah’s people call you for an interview? Or maybe 60 Minutes comes calling for an appearance on the show. Even having local media reach out would be an author’s dream come true.

Can this happen? Well… yes and no.

If you do nothing to raise awareness about your book, it’s very UNLIKELY your phone will ring off the hook.

On the other hand, when you’re proactive in your book marketing, amazing things happen. Suddenly, you can become a media darling.

Was It Luck or Hard Work?

When I think of incredible success stories of authors, Jack Canfield and Mark Victor Hansen of Chicken Soup for the Soul fame come to mind.

By now, it’s no secret they literally worked their butts off, took tons of risk and didn’t stop when it came to spreading the word about their first book. The rest, as they say, is history.

Yet, many aspiring authors choose to say Jack and Mark are the lucky ones. It has been said, “Luck is when opportunity and preparedness meet.” They prepared by working hard, having a vision and doing all they could to gain visibility for their book.

An area both Canfield and Hansen focused on was getting as many media interviews as possible. While most authors would settle for a few interviews over a period of months or years, Jack and Mark did interview after interview after interview.  Often several in one day, day in and day out.

One could say they were obsessed. In their case, being obsessive paid off.

In the early nineties, when the first Chicken Soup book was released, there was not the availability of media opportunities like there is today.

Visibility Rules

Not only is traditional media easier to reach for a story pitch than it was back then (due to so much information being available online) today there are other forms of media such as social media, blogs, podcast shows and Internet radio virtually any author can tap into.

It’s all about visibility in front of your sweet-spot reader. There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  •     Interviews
  •     Book signings
  •     Speaking engagements
  •    Amazon rankings

Sooner is Better

Although most authors tend to think about publicity after the book is published, it’s essential to start sooner, much sooner.

Begin long before the actual publication date. However, even if your book has been in print for a long time, don’t let this discourage you. You can still do a lot to gain traction and visibility.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 in sales in the lifetime of the book.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Media folks are always on the lookout for authors to interview and books to feature.

As an author, you knowing how to market online is a huge plus. Best part of all is this; you don’t have to be a techie to market online.

Build a Platform

Basically, a platform is where you will appear. The platform is where the author has an audience following and is seen.

The platform gives the author a ready-made potential of readers. Nowadays, this is a MUST HAVE for authors.

The bigger your platform, filled with raving fans, the more books you are likely to sell. And plaforms are all about visibility.

Build visibility on social media

The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.

Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.

There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.

Content is King

Position your expertise with content. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.

Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.

As with your social media efforts, content marketing can get you noticed by the media.

Distribution to directories allows for new readers and the media to find you.

A big part of content marketing is posting on your blog. This allows for your current followers to enjoy fresh content.

Post the permalink from the blog post on social media, send an email to your email subscribers to gain even more traction for your efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.

Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.

Pitch Perfect

Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.

When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.

Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.

Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

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In it, you learn the various aspects of a powerhouse book launch campaign. This program is designed for authors who don't want to spend month after month trying to figure it out. At your fingertips you'll have exactly what you need to sell lots of books, create back-end opportunities like speaking, consulting and coaching and so much more. Check it out.

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