Creating a successful podcast launch

A few weeks ago we launched my new podcast show – Power Up for Profits Podcast!

#3Within one week we hit #3 in two categories. For most people, this is almost unheard of. For those who plan out launches, this is how it should be.

In the first month we had nearly 10,000 downloads. This didn't happen by chance or luck, but rather by design.

My goal is to have an additional 15,000 downloads over the next month, then 20,000, then 25,000 and then…

Rather than trying to hit 25,000 right out of the gate, we started with something that was a stretch but very doable. With each passing month we increase our goal and ultimately our outcome.

Over the years I've launched dozens of information products, group mentoring programs and books. Most have been highly successful.

There are a few reasons for this, with the primary one being that we had a solid plan in place before the launch.

Too many people fail to plan out their launches in a way that is likely to assure success. I've seen too many people create a product in a vacuum (in other words, they never tested the idea before going into full production mode), send out a few emails, not get much of a response and then claim, “This stuff doesn't work.”

I'm here to tell you, this stuff DOES work, but you have to work at it.

To have a successful launch for virtually anything you need a pre-launch, launch and post-launch.

The pre-launch includes generating market reach to those who are likely to be interested in what you have to offer. This needs to include social media activity, increasing your subscriber numbers, blogging in a way that you are “seeding” the reader, building aligned partnerships with those who can help you spread the word and giving yourself enough time to do it right.

With Power Up for Profits Podcast we put over six weeks into the pre-launch phase.

A huge part of our success was having all our ducks in a row before we announced the show. Once the show launched we had to keep the momentum going. We did this by making sure to have an episode every day, Monday through Friday, to get a loyal listenership.

My podcast team has done a considerable amount of outreach, social media marketing and making sure all the details are kept up on.

Consistency has been essential to the show's success. Rather than a haphazard approach, subscribers know they can count on new content virtually every weekday.

On the post launch, people are invited to the podcast website to opt-in for valuable gifts such as my three-part video series on Marketing 101. My job is to keep in touch and create lots of value for those who subscribed to the video series. (That's just one post-launch step)

Over time, this is how you build the know, like and trust factor. When people know, like and trust you they are more likely to go from casual subscribers to raving fans.

What are you doing to create raving fans?

If you have not yet checked out my podcast show click here.

Power Up for Profits Podcast is live and we have another winner!

newkathleengagePower Up for Profits Podcast is live. My team and I have been working on the show for quite some time and it is now ready for you to enjoy hearing from top experts who share what it took to build multiple six, seven and eight figure businesses.

In celebration I'm giving away gift cards, my full Six Figure Product Creation course, signed copies of Power Up for Profits! book, tickets to Power Up for Profits Live! and other juicy gifts.Lots of people will be receiving any one of these gifts and here's all you have to do to be considered.

Go to, click the subscribe to iTunes button, listen to any of the episodes, leave a review and rating (we sure would love a 5 star), send a copy of the published review to and you’re entered in.

Here's why I'm doing this. iTunes ranks podcasts by the number of downloads, subscribers, reviews and ratings a show gets. My goal is to make my podcast incredibly visible in order to reach as many listeners as possible.

cindyWe've already given away one super prize to Hector Avellaneda. Our next winner is Cindy Schulson. She wins a $25 gift card.

Way to go Cindy.

The content of the podcast is incredible. I'm interviewing the best of the best in a wide cross-section on industries.

You’ll enjoy the likes of Jason Fladlien, Susan Lassiter Lyons, Rick Raddatz, Nick Unsworth and Denise Wakeman just to name a few of my featured experts.

Each episode is around 20 – 25 minutes. I purposely kept them short so you could access great information in as short a period of time as possible.

Winners will be announced via my blog, ezine and on social media. What a great way to get some nice visibility while enjoying hearing from leading experts. This is your chance to get inside their heads and find out what makes them tick.

So head on over to right away.

Why not share this post so those you know can enjoy the show and be entered into our drawing?