Authors… are you using speaking to sell your books?

It's a fact… speaking is one of the best ways for an author to sell books. Not only can you sell books, if you're an author who also consults and coaches, speaking is one of the best ways to fill your client-base.

There is ample opportunity for authors to get on the platform, when you know what to do.

The first thing you need to do is identify the types of groups you need to get in front of. This is directly related to the topic of your book.

If you have a book on parenting, find groups that are specific to parenting. If your book is on team building, there are ample opportunities to speak to associations, corporations, non-profits, and businesses of all sizes.

What about a book on sales? You could speak to groups similar to someone who writes about team-building.

However, it takes more than having the desire to speak. You need to know how to craft your presentation, what materials you need when you are seeking out speaking opportunities and what type of follow up process you need.

Why speaking?

It’s a fact… presenting to your “sweet spot” market is by far the best way to turn prospects into high-paying clients. It’s also the best way to move lots of product quickly. And it’s a lot easier than most people realize… when you know what to do.

Why me?

I’ve been speaking on the platform professionally for nearly 25 years. In that time, I’ve been able to travel, make great money and impact men and women from all walks of life.

Imagine being able to do the same.

Because I saw such a great need for authors, coaches and consultants to know how to get on the platform, I created a full program teaching you exactly how to get lots of speaking opportunities.

It's called Speak, Sell, Profit.

In the time this program has been available, men and woman have found it to be one of the best resources on how to create lots of opportunity.

Yet, all good things must come to an end. I'm actually retiring this program in a few days.

Because of this, I'm offering it for 80% off until December 24, 2017. After that, the program will no longer be available in its current form.

With my program Speak, Sell, Profit here’s just a bit of what you’ll learn…

  • Pre-qualify clients before you ever have a conversation with them, cutting out 80 – 90% of the time you spend trying to qualify people who are NOT a fit for what you have.
  • Make five and six figures from small, intimate groups of potential clients with incredible conversion rates. My two most recent small group gatherings converted at 37.5% and 100% and generated a handsome six figures.
  • Host your own events, so that you never have to depend on a meeting planner giving you permission to speak to your ideal clients.
  • Build a handsome revenue stream right in your own backyard with free presentations that you don’t even sell at. You will learn how to turn “butts in seats” to warm leads to hot prospects to high-end clients, with a proven formula for success I used in a downturn economy.
  • Host large events that are profitable even before you step foot on the platform.
  • Fill your rooms, learn the conversation to secure paying sponsors and have people pay you for the opportunity to speak at your events.
  • Get invited to speak at association meetings that are filled to the brim with potential clients.

There’s just one thing; I’m retiring this product.  As I move into 2018, my focus will be on promoting my memoir through a number of proven methods. Speaking will definitely be one of the best ways.

I will be using the very strategies I teach in this program.

If you’ve been thinking of getting on the platform, this program can show you how. And! You can save 80% off the regular price.

But remember, Speak, Sell, Profit will be taken away for good in 5 days.

www.speaksellprofit.com

 

 

Rock Star Visibility – One Day Event Takes Portland by Storm

One of the most common mistakes I see authors, speakers and consultants make is to not focus on visibility. For some reason, they think all the need to do is have the “thing” such as a book, speech or service, and somehow, someway, people will discover them.

Not so! The fact is, you have to be very proactive in your efforts to gain visibility.

There's an art and science to gaining visibility. The art of visibility is something that most experts refine over time. They learn what does and does not work with their messaging.

They discover what social media platforms are best for their market.

They find out what media outlets are best targeted for their message.

The science of visibility is aligned with the art. It's a process of trial and error, analytics, stats, and feedback.

Because of the number of people who ask me how I've managed to gain so much visibility, I've put together a one day training that addresses the topic of Rock Star Visibility for Today's Entrepreneur.

One very underutilized tool is a media release aka press release.

To show you, real time, how I use media releases, here is the first of several for my upcoming event. Each will have a different slant (hook) and be distributed a minimum of two weeks apart.

Distribution will be in the Pacific Northwest in order to have a targeted approach. It will be sent via email, web pages, forms and other online means to television, radio, newspapers, monthly and weekly publications.

For Immediate Release

Rock Star Visibility for Today’s Entrepreneur One Day Workshop Takes Portland by Storm

Eugene, Oregon – October 30, 2017 – Business marketing strategist, Kathleen Gage, is hosting a one-day workshop that teaches entrepreneurs how to have rock star visibility.

For entrepreneurs ready to live up to your full potential and be seen in a BIG WAY, this workshop is for you.

FACT! The world is in a world of hurt. Now, more than ever, those willing to stand up and be heard are those who WILL change the world.

FACT! Taking time to plan the coming year increases your chances of success.

FACT! Visibility doesn't happen by chance, it happens by design.

FACT! The only way to do what you're here to do… in a big way… is to be SEEN in a big way!

Join Kathleen Gage for a one-day experience where you will learn exactly what you need to do to create power-packed visibility. The kind of visibility that makes you an in-demand speaker, author, consultant and entrepreneur.

http://www.powerupforprofits.com/tranform2018

During this deep-dive experience you will…

  • Learn how to gain massive visibility in your own backyard (perfect for anyone who doesn't want to get on a plane… ever again)
  • Understand how to become an in-demand media darling
  • Learn how to find great opportunities both online and off to solve the visibility puzzle once and forever
  • Discover the most powerful way to get in front of your sweet spot clients
  • Find out the one “true secret” for gaining incredible visibility while filling your client base with ideal clients (this one insight will be worth far more than the price of admission)
  • Have potential clients asking if they can hire you because of your market position and visibility
  • Increase revenues and profit margins due to rock star visibility
  • Be willing to bust out of old thinking and be seen for who you really are

In this power-packed event you will map out the coming 12 months in order to fully optimize your efforts. This is not a rah-rah event (although you will be inspired beyond measure)

This is the real-deal of strategically planning your success by planning your Rock Star Visibility!

Limited Seating. Tickets available at http://www.powerupforprofits.com/tranform2018

Kathleen Gage is a powerhouse woman of a certain age who is known as the “no-nonsense, common sense” speaker, author, marketing consultant, product creation specialist, and owner of Power Up for Profits.

Kathleen works with other women of a certain age who identify as conscious entrepreneurs ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice.

Kathleen Gage’s memoir, Lost Soul, is scheduled for release in 2018. Her memoir is evident that no matter how far one falls, with grit, determination and commitment, anything is possible.

Although Kathleen is recognized as a top leader in her field, this wasn’t always the case. Kathleen made choices in her teens and early twenties that took her from a comfortable middle-class upbringing to a life of homelessness and being unemployable.

Kathleen Gage rose above seemingly insurmountable odds to become an award-winning business owner, bestselling author, Internet sales and marketing trainer, and highly sought-after keynote speaker.

As an early adopter of online marketing, Kathleen is known for cutting through the fluff. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

With more than 25 years of experience in sales, marketing, management, public relations, and promotions, Kathleen has consulted with and trained organizations such as the U.S. Marine Corps, Novus Corporation, and AT&T. She has acted in leadership and advisory capacities for many organizations, including being past president of the National Speakers Association Utah Chapter, past vice-chair and marketing chair for the Central Region Council for the Department of Workforce Services of Utah, and a member of the legislative council for the American Cancer Society of Utah.

Outside of her professional life, Kathleen can be found training for a marathon, walking her dogs, working in her many flower gardens, feeding her horses or playing a fierce game of cards. Kathleen is committed to healthy life in mind, body and spirit.

Contact:
Kathleen Gage
P.O. Box 551
Pleasant Hill, OR 97455
541.746.5551
Kathleen @ kathleengage (dot) com

 

 

 

 

Authors: Speaking Is a GREAT Way to Sell Books

Are you an author who uses speaking to gain visibility and sell books? Or a speaker who wants to use books to gain visibility and get more speaking opportunities?

Either way, you’ll be way ahead of the game when you have the right tools and training.

Whether you speak for free or a fee, or you speak to promote your business, book, or message, knowing how to present allows you the opportunity to make a great living. When you know what you’re doing, it’s not difficult to generate six figures.

However, there’s more to giving a good speech than simply being able to open your mouth and talk. You need to craft your presentation in a way that’s engaging, informative and timely.

Common Fear

Although many authors know they would benefit from getting on the platform, fear stops them from moving forward.

Fear of public speaking is very common. It’s rated at the top of the fear scale.

You can either let fear hold you back or take the initiative to work through it. A great way to get to the other side of fear is to hire a presentation coach. One that specializes in stage fright and anxiety.

Another is to join a speakers group to learn from other speakers. Most likely, the very fear you deal with, others have also dealt with. Hearing successful speakers talk about past fears is incredibly helpful. You realize what you’re going through is quite common.

Preparation is yet another way to address the issue of fear. When you’ve put time into the craft of speaking, fear will minimize.

Big Dream

Many authors dream of becoming in-demand keynote speakers as a way to sell books, position their message and grow their business.

To be an in-demand speaker you need to prepare for opportunities.

A few must-haves are:

  • Signature talk
  • Speaker One Sheet
  • Sizzle Reel

Signature talk

A signature talk is simply a talk that is uniquely your own.  Even if someone else has a similar topic, your signature talk and theirs will be unique to each of you.

Speaker One Sheet

Your Speaker Sheet showcases your signature speech and unique aspects about who you are.

Sizzle Reel

A sizzle reel is also known as a demo reel. It’s a 2 -5-minute video that allows meeting planners to get a good idea of your speaking style.

Finding opportunity

In most cases, opportunity is not going to drop in your lap. You must create opportunity. There are a variety of ways to get in front of your market through speaking.

  1. Speak at association meetings.
  2. Partner with other experts to host half-day and full-day workshops.
  3. Host intimate mastermind retreats for up to ten people.
  4. Offer self-staged events that bring in anywhere from 50 – 250 people.
  5. Work with meeting planners who find you paid speaking opportunities.

For more ideas, go to http://www.powerupforprofits.com/2015/03/speak.html

Take Risks

Without a doubt, experts who stand head and shoulders above others are those who are willing to put themselves out to market in a big way. They take risks. They create opportunity where none seems to exist. They don’t give up.

Not sure where to start? Check out this amazing giveaway my friend and colleague, Ellen Finkelstein, created. She’s brought together leading experts who are all gifting you with some powerful content specific to speaking.

Check it out. http://www.powerupforprofits.com/speakergifts

Authors: Your words have the power to transform, influence and change minds!

________________________________

“It seems from all I’m seeing, your major focus is on writing and marketing books. What’s gotten you so excited about this right now?” Brian Basilico, host It’s Not About You, It’s About Bacon Podcast show, asked me during a recent interview.

“Now more than ever, we’re at a really critical time in our world and words have the power to change lives. I’m committed to helping as many authors get their message out in a big way,” I responded.

This was the kickoff to a lively conversation between Brian and myself.

(Full interview here https://www.baconpodcast.com/episode-287-power-writing-marketing-books-business-kathleen-gage/

The main point I wanted to get across during the interview is this; regardless of whether you write books, blog posts, articles or post your thoughts on social media sites, words have power.

It's a Critical Time

Right now, more than ever, authors need to step up to the plate and be willing to transform readers with your words.

As an author, are you willing to write your truth? Are you willing to take a position that CAN change lives? Are you willing to quit hiding out?

In my interview with Brian, I shared why writing is so important to me and the clients I work with.  If I can help a transformational writer get their message out to market, I’ve done my job.

In order to have this ability, it is essential for me to get out of the shadows. I must write about what is important to me. I must also be willing to not let other people’s judgment of me stop me in any way, shape or form.

Case in point

With all that is occurring around the Charlottesville, Va., there are those of us not willing to stand by in silence. The following is a post I recently posted on Facebook.

The great majority of people know right from wrong.

They know that there are evil and dangerous people. Many are speaking out against this evil, while others sit by quietly, not wanting to rock the boat. The boat must be rocked!

Here's the deal….

President Trump on Tuesday, August 15, 2017 sought to sanitize the stench of hate surrounding a deadly white nationalist rally in Virginia, calling armed, torch-carrying protesters clad in Nazi gear “very fine people” looking to protect their history.

Let's be very, very clear. Any Nazi is NOT a very fine person. Not at all. They are evil, dangerous and are not welcome anywhere. They are teaching their children hatred and attempting to infect the world with their poisonous BS.

Growing up, my mother shared stories of what it was like to live in a country occupied by the Nazis during WWII. As a young teen, she grew up knowing the evils, first hand, of what it was like to wonder if her home would be bombed, her friends taken to the camps (yes, there were many of her Jewish schoolmates who, from one day to the next, she witnessed disappearing), her own family under the threat of going to the camps and her uncle being beheaded by the Nazis for working the underground resistance. Every day my great uncle would do what he knew was right at the risk of losing his life, until one day he did.

Many people are speaking out as we watch the horrors unfold in the United States and around the world. Yet, many are passing judgement when they do not see others stepping up… or so they think.

In reality, we do not see all that our friends are doing. If you don't see that people are standing up for what is right and just, do not assume they are not.

My dear friend, Audrey Joseph is involved in San Francisco with organizing a march. In her own words “HEADS UP!!!! You have spoken and I agree the counter demonstration should happen in Civic Center at the same time on Aug 26th. More later but please be prepares to have your voices heard – to speak out against bigotry and hate.”

If you're not on Audrey's thread you have no idea what she's doing. And yet, Audrey is the kind of woman who rocks the boat, speaks up, organizes and does so with so much passion, power and persistence. She will not be silenced. She will not let hate prevail.

Do not assume because you haven't seen what folks are up to in the wake of hatred escalating that they are not doing something. Do not judge what you cannot see. There are many people at work on a grassroots level doing a lot.

Rather than judge others level of involvement, we must all ask ourselves, “Are we keeping silent out of fear of being judged and politically correct?” Screw political correctness. Our voices must be heard.

Are we offering up solutions or are we waiting for others to create the solution?

There is absolutely no time to stand by and hope this will go away. Each, in our own way, must be willing to stand up and be heard.

***End of post on Facebook***

Do What You Can

Truth be told, each, in our own way, can do. Each, in our own way, must do something.

Words have power. Words influence others. Words make a difference.

Are your words being heard, seen and read? If not, why not. Don’t wait for permission. Step up and be counted.

Interview on Bacon Podcast. https://www.baconpodcast.com/episode-287-power-writing-marketing-books-business-kathleen-gage/

Why Authors Should Speak on the Platform

Years before I published my first book and began making money from writing, I made my living as a professional speaker. Simply put, I got paid to speak.

Early on in my business, speaking was my primary revenue stream.

When I began my speaking career, I had no idea there was more than one way to make money as a speaker. That is, not until I was contracted by a seminar company.

It was a great four year run. I traveled and spoke all over the United States, in many locations in Canada as well as England. Other than being able to speak to thousands upon thousands of mostly women,  I learned an incredible skill; selling products from the platform.

Not only was I required to be an outstanding speaker, it was imperative to generate revenues for the company by selling books and tapes at each speaking engagement. To not be able to do both meant the gig was up.

Developing the skill of selling products from the platform (aka back of the room sales) was a huge benefit in times ahead.

When it All Began

Long before there was Twitter, Facebook, LinkedIn, YouTube and the now nostalgic voice that we eagerly awaited to hear, “You’ve got mail,”  I began my career as a speaker.

The year was 1994. I had just left my corporate job with GTE Health Systems. Being very new to the industry of speaking, I was convinced all I needed to do was have the desire to speak and the rest would take care of itself. I soon learned otherwise.

Back in the day, the only way to get speaking gigs was to literally pound the pavement. That's how I secured the four year speaking gig. I did what I needed to do to be invited to audition for the company.

I had to send them a demo tape and fly out to Kansas to showcase my talent.

The contract definitely gave me financial security, but when it came time to go out on my own, I was about to learn some very important lessons.

Rough Times Ahead

Competition back 20 plus years ago was a lot less than it is today, but finding opportunities took a lot of effort… for a newbie.

In the day, there were fewer people who called themselves speakers.

If you wanted to showcase your talent there were plenty of associations willing to let you present at their monthly meetings. Whether it be your local chamber, the local chapter of a women’s association or large companies in town that brought in experts on Fridays to present during the lunch hour, there was ample opportunity to get in front of an audience.

The challenge was finding the best groups to speak to for one's expertise.

Secret Sauce is No Longer a Secret

Fast forward to today and the playing field is a lot different. The “secret sauce” of showcasing your talent by offering to speak for free is no longer such a secret. Where you used to be one of a handful of experts who spoke on a particular topic, today there are dozens,  if not hundreds, even thousands, of experts standing in line waiting for someone to say, “Sure, we would love to have you present on XYZ topic.”

Teleseminars Hit the Radar

At one point, many seasoned speakers realized they could actually reach more people and make a ton of money by offering teleseminars.  It was around 2005 when I realized this was a literal cash cow. I could make tens of thousands of dollars by getting on the phone, teaching a topic and making an offer on the back-end.

Best of all, I could do it in my pajamas because my audience would not see me with the platform of teleseminars.

Then came webinars. Those of us who were willing to muddle through the limited technology available back then could not only be heard, we could put up a slick slide presentation and add another element to our speaking.

Novelties Wear Off

Initially, online methods to reach our market were as much of a novelty as were the in-person showcase presentations, but it didn’t take long before lots of experts got wind of how big a market they could reach and how truly profitable this could be.

That was the great news. The bad news was this; people who called themselves experts, but really weren’t, got on the bandwagon. The market got really crowded and the quality of information went downhill.

Lots of newbies heard, “All you need to do is showcase an area of expertise by getting in front of your audience to make easy money.”

They came on board and quickly gave up because it wasn’t as easy as they had been led to believe. Even bona-fide experts became disillusioned and gave up way too soon because they realized they didn’t have it all figured out.

They would compare themselves with those of us who had been around for a decade or two (or three or four) and wonder why it wasn’t as easy as they had been led to believe.

Here’s a few reasons:

  1. They expect to hang their shingle and hoards of people will flock to listen to them regardless of how little effort they put into honing their craft.
  2. They haven't clearly honed an area of expertise that others identify them with. They jump from topic to topic never giving one thing a chance to grow.
  3. They are crappy presenters. This one speaks for itself.
  4. They put very little effort into gaining visibility and recognition. They are minimally known to the very people who can make the decision to bring them in for a speaking engagement or those who willing to put an hour aside to listen to them on a webinar or teleseminar.
  5. They give up before they give the process of building name recognition a chance to work.
  6. They fail to differentiate themselves by writing a book (or books).
  7. They have no way to generate revenue on the back-end with products and services. They truly believe they will make money solely from speaking.

There are plenty more, but these are some of the primary reasons experts who want to speak will fail.

Sadly, there are plenty of people out there who claim you can make great money speaking with very little effort. Any level of success takes effort. Anyone who tells you otherwise is wrong, incredibly wrong.

Visibility is a Must

You MUST put effort into what you’re doing AND  gain name recognition for opportunity to come knocking.

One of the best ways to do this is by creating the environment to showcase your skill, expertise and knowledge in front of those who give a darn about you and your message.

You MUST take control of the opportunities in front of you. A great way to do this is by hosting what are called self-staged events.

As someone who has not only survived, but thrived, in the ups and downs of the economy, shifts in how business is grown, technology creating incredible opportunity and competition, I long ago figured out what a golden opportunity this can be.

Truth be told, if I can figure it out, so can you. Like anyone who is extremely visible to my market, I started right where other highly visible experts did… a complete unknown.

Has the visibility come without effort? Not at all. Nearly 25 years into my business, I still do something every single day to reach my market.

Visibility Can Be Yours

Visibility is available to anyone willing to put the effort into the process. The age old question remains, “Where do I start?”

To make things really easy, I’ve put together a special report that walks you through the exact process of how to create your own cost effective events so you never have to worry about whether or not there is competition, what’s happening in the economy, what changes occur online, or any other factor that dissuades those not committed to using speaking to position their expertise.

It’s called, The Step-by-Step Guide of How I Make Over $100,000 a Year with FREE Presentations. It’s yours for the taking. Go to http://100kspeakerreport.com/.   This report is perfect for speakers, authors and consultants.

One of the reasons I make money on the platform, regardless of the economic temperature, is due to having products, including books, to sell. You don't need lots of products to make a great living. Actually, a book, or several books, could get you on track for some outstanding revenues. You can also use books as a negotiation tool with meeting planners.

If you're book has done well on Amazon, all the better.

And the next time you tell yourself the stories that prevent you from growing your business with speaking, read through the report to once again realize how really simple it can be….when your willing to do the work and stay in the game.

 

Get More Speaking Gigs … Sell More Books

In order to make money with your books, you have to sell them. No sales, no money. Simple.

You increase your chances of selling when you know how to market your books. For years, I’ve posted articles on my blog, trade journals, other people's blogs and article directories about how to market books.

I’ve also posted articles on how to sell books, but nowhere near as many as marketing. Yet, selling is key to your success as an author.

The most obvious place to sell your books is on Amazon. As the largest book seller in the world, Amazon is a must do… for most authors.

Even better is hitting #1 on Amazon. That means you're selling lots of books.

Other places to sell your books are the various online books stores, your website and blog and by posting information about your books on social media.

These online locations are great, but the selling is usually passive.

What about physical locations like bookstores? Then there are workshops, seminars and keynotes.

This Woman is Rocking It

Just today, a client told me she recently did two talks where she sold books to 80% of those in attendance. This conversion rate is incredibly impressive. 80%!!!!!!

Since her book being released, Joan Lubar has presented several times and each time, a very high percentage of attendees buy her book. Some buy more than one copy.

Rock & Roll at Any Age is fast becoming a favorite of those who attend her presentations as well as those who buy it from Amazon.

Create Your Own Rock & Roll Story

If you want to increase your book sales, live presentations are a great way to go. Not only can you make money from the books, you also open up opportunities to enroll people in your coaching programs, hire you to consult or bring you in to their organization to offer a presentation.

When I first dreamed of being a speaker who could sell my books and information products to audiences, I wasn’t quite sure where to find these opportunities.

What I discovered is, the more you speak, the more you speak. The more you speak, the more opportunity to sell books.

Where to Find Opportunities

First, don’t assume you need to get paid to speak. In many cases you can make more from speaking for free and then selling your books after your presentation.

Here are a few ideas of where to find opportunities.

  1. Friends, family and colleagues are a great resource for speaking opportunities.
  2. Chamber of Commerces in your local market
  3. Other speakers who have spoken to groups that have a policy to only have a speaker present one time.
  4. Service clubs
  5. Nonprofits
  6. SCORE – Service Corps of Retired Executives
  7. SBA – Small Business Association

This is a partial list of where to seek out opportunities.

Negotiate being able to sell books when you present … exthat you want to make your books available for purchase. Don’t assume they will let you do so unless you negotiate this from the start.

You have to be proactive in your approach to getting on the platform. Often, it can take weeks, ever months, to get a speaking gig. Even if the gig is a no pay situation.

Start today to look for opportunities. Do something every day. When you do, you WILL sell more books and open up more opportunity.

6 Steps to More Speaking Gigs and Sales from the Stage

To learn more access 6 Steps to More Speaking Gigs & More Sales From the Stage Cheat Sheets and Checklists.

This is what your find in this FREE resource.

  1. Get more word-Of-mouth referrals with an Advocates List.
  2. Your audience will be swearing you're reading their minds when you use this done-for-you Pre-Event Questionaire.
  3. Transform your audience into buyers with this Order Form Template.
  4. State your speaking fees with confidence when you use this Fee Schedule Template.
  5. Improve every presentation and obtain leads for future speaking engagements with this handy Evaluation Form.
  6. Feel at ease when you present and engage your audience better with these Room Setup Arrangements.

Be sure to join the Power Up for Profits Facebook Group. Click the image below.

 

 

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12 Things a Speaker Can’t Afford to be Without

12 Things a Speaker Can't Afford to be Without by Jackie Lapin

One of the most effective ways to attract new clients, sell more books or change lives is to embark on a public speaking campaign. This doesn’t yet need to be delivering high level professional keynotes in front of thousands of people. It can be a consistent outreach at local venues that welcome your wisdom and inspiration. You can also take advantage of a travel schedule, by marrying business trips or family visitations to speaking engagements in cities where you are already slated to be.

Consider some of these types of venues: women’s organizations, spiritual living centers, churches, fraternal organizations, monthly business gatherings, chamber of commerce meetings, recovery centers, conferences and conventions, bookstores, lifestyle expos, health and wellness centers, universities and colleges, etc.

But to do this you should be well prepared in advance. You want to present yourself as accomplished, an expert in your field, and a respected presenter. To convince bookers to take a chance on you, you need to make them feel confident that you can be a benefit to their audience—and you won’t embarrass the booker on stage!

If you are embarking on a speaking campaign, you there are 12 things you cannot afford to be without. Make sure you’ve got these nailed down!

You need to have:

1. A Great Benefit-Driven Speaker One-Sheet

The one marketing tool that every speaker needs is a One-Sheet. This single page document (printed onone glossy paper if used as a handout), should contain all the information to impress the booker about your skills as a presenter, the value of your content, why they should book you, your expertise and what other people have said about you or your presentation. Most importantly, it should speak to how it will benefit the audience…What’s In It for THEM! Your expertise isn’t enough. Your great presentation skills aren’t enough. You need to give them a reason on how the audience will grow, change, learn and get motivated. What’s the benefit and expected outcome!

2.  A Compelling Contemporary Website

The first thing a booker will do is review your website. If you have a 10-year-old website, or one with old links and old blogs, you are doing yourself more harm than good. Make sure you have a contemporary website—one that is horizontal in nature with big photographs, video if possible and minimal words on the home page. The colors must also reflect today’s trends (orange and yellow together, for instance, is straight from the late 1960s) Your logo, if you are using one, should be crisp and simple. The site must speak to today’s values, client needs and user accessibility—with very easy navigation and little clutter.

3. Current Photos

Integrity in presenting yourself is key, so if you are using a 10-year-old photo to make yourself look younger, there is a disconnect in honesty between you and the person who books you or between you and the audience. You’ve already shot yourself in the foot if you show up looking very different. So let go of your fear of rejection at how you look today, put on your best face and go get new photos taken!

4. Video

The most effective way to convince people you are worth booking is to show them how great you are in front of an audience! Arrange for someone to video your next presentation, edit it down to the best 10 minutes and post this on your website or any speaker presentation site on which you may have posted your profile (eSpeakers, Women Speaker’s Association, LuminaryVoices.com, etc.

5. One Compelling Presentation that Moves People Emotionally and Drives Them To Take Action

People who are gripped by emotion are more likely to engage with you. First they are moved with your story, then they are moved by how you make them feel about themselves. If they feel a great need or void — and you state clearly how you can help fill that need, you’ve got them! So plot your presentation carefully to touch on the emotional high points. And offer them a clear path for redemption or salvation.

6. A Total of 3 Presentations Adaptable for Different Audiences, Including a 90-Minute to 3-Hour Introductory Workshop

Not every presentation is right for all audiences…for example a more spiritual presentation may turn off a business-driven audience. So be prepared to have different presentations for different audiences. Give the booker a choice and show your versatility. Also have a 90-minute to 3-hour version that can be presented as a workshop. This provides revenue for you and often times a revenue-split for the venue.

But it also gives people a way to engage with you more deeply. Your initial presentation can actually act as an enrollment introduction for your workshop.

7. Testimonials

Want to convince a booker you are worth presenting to his/her audience? Show what other people have said about having you on their stages or how audience members have responded. Gather and present testimonials!

8. A Way for People to Engage with You After the Presentation

If you are presenting on a stage, you are remiss if you don’t present them a way to stay further engaged with you. This could be by giving away something free or conducting an on-site a raffle, buying a book, signing up for your newsletter or a free opt-in gift, offering them an opportunity to enroll in your next workshop, coaching program, mastermind, telesummit, private consultation, etc. You have a captive audience. Make sure to find a way to keep them in your community. Before you get on stage have a plan for engagement!

9. A Convenient Way to Sell in the Back of the Room

When you complete your presentation, it is likely many people will rush up to you with questions, conversations, and demands for your attention. How do you manage to sell your books and products when your attention is distracted? Fortunately new technology has given you a simple answer. Your smartphone or digital device has become the modern day cash register. The Square, Paypal and others have developed an easy way to take credit card purchases with a swipe and a signature. So preload the prices (including any taxes) of your merchandise or your merchandise bundles (more than one product you often sell together), and then show either an assistant/friend or someone predesignated by the venue how to use this simple system while you are otherwise occupied. By preloading the merchandise pricing, it takes the guesswork and mistakes out of the picture. But don’t forget to bring a cash box, with change and smaller bills as some people still do transactions the old-fashioned way!

10. Confidence

10k 2Even if you don’t feel fully confident, “act as if” while on stage. Confidence makes people feel they are in good hands. But the way to get confident is to practice! Know your stuff.

You shouldn’t be presenting from rote, but you should know where you are headed. Work from a general outline in your mind. Do it enough times and it becomes easier and easier. By the time I did 50 radio interviews for my last book, I honed my presentation so effectively that my next in-person speaking engagement was a breeze! I was able to focus on connecting to my audience because the content just flowed …  as I had done it dozens of times before.

11. Honest Self-Evaluation to Determine if More Training is Needed

Be honest with yourself. Could your delivery or your presentation use some improvement? If so, then there are wonderful speaker trainers available to you. A good place to begin is the resource page at Conscious and Transformational Speakers: http://consciousandtransformationalspeakers.com/resources/ . You’ll find speaker trainers who cover the full spectrum of speaking –from presentation skills to the business side and those that specialize in specific areas (storytelling, humor, enrolling people from the stage without being “salezy” ), etc.

12. The Time to Find Your Tribe: To get booked, you have to spend time engaged in the process of finding the right venues, connecting with bookers, providing your materials and then locking down the details. If you don’t have a speaker’s bureau or an assistant to book you, it’s all on you! However, if you have a message of personal, global or prosperity transformation, I might just have a shortcut for you! It’s called SpeakerTunity™ and it’s the twice-a- month speaker leads tip sheet. We’ve got direct contacts for venues, organizations and events that welcome awakened, enlightened transformational leaders! Visit com for the details!  Save time, money, energy and research by letting us provide these contacts directly to your desk!

jackieJackie Lapin is the founder of SpeakerTunity™, The Transformational Speaker Leads Tip Sheet, which delivers direct contacts for speaking engagements to subscribers—saving time, money, energy and research! Jackie is known as the Transformational List Diva, for the array of resources she provides to authors, speakers and transformational messengers.

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Three things experts MUST do to give a great presentation

As an expert, one of your greatest opportunities to build your market reach and client base is to get on the platform and give a “knock their socks off” presentation.

If you’re an entrepreneur, there are very few strategies that compare to getting on the platform in order to build your credibility, visibility, market reach, client base and revenues.

As an “expert” your job is to give the best presentation you possibly can. The long-term benefits of using speaking to build your business are beyond compare.

Three “must-do’s” for HOT presentations are:

  • Know your audience
  • Tell stories
  • Give it your all

Know your audience
It’s all very fine to be a good, or even great, speaker, but even great speakers need to know who’s in their audience. The more you know who your audience is the more you can customize your presentation to their needs.

Knowing your audience requires time upfront. There are a number of ways to become familiar with your audience including a pre-event questionnaire, one on one conversations with a cross-section of the audience and studying the website of the group you are presenting to.

By taking time upfront to know your audience, it’s a sure bet you will stand head and shoulders above other speakers.

Tell stories
Facts and figures may be a huge part of your message, but stories make your points memorable. People love stories. If you’re not a good storyteller, put effort into learning how. The ability to be a storyteller will take you from an average speaker to a memorable speaker.

Keep your stories short and make a point with your story. Avoid starting your story with, “I’m going to tell you a story.” Simply go into your story.

Give it your all
When people give you their time by sitting in your audience,  your job is to give 100% to the experience. To not do so is doing your audience a disservice.

  • Make your audience feel as though they are the most important people around.
  • Have fun.  When you have fun your audience will to.
  • Stay excited throughout. This doesn’t mean you have to jump around and bounce off the walls. It simply means be fully present throughout the presentation.

Regardless of what industry you’re in, if you want to be viewed as the go-to expert, presentations are, by far, the best way to do so. They are also the best way to sell books, information products and enroll clients into your high-end services.

Learn how to get on the platform to Power Up Your Sales with my most recent Kindle Book – Power Up Your Sales; Generate Leads for High-End Sales Through Public Speaking.

Right now you can get it as my gift to you by CLICKING HERE

Disclaimer – Power Up Your Sales is currently available at no cost on Kindle. CLICK HERE.

Power Up Your Sales Kindle Book – Yours FREE (Limited time)

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Power Up Your Sales: Generate Leads for High-End Sales Through Public Speaking

The dream of becoming a professional speaker took hold many years ago. I was working for a small radio station in Santa Rosa, California. My primary job was to sell airtime. Yup! I sold air. Because the station was so small, it was easy to wear many hats. Within a very short period of time I realized that I could more fully serve my clients by not only selling them the air time, but also by writing and voicing their commercials.

The year was 1989. Two years prior I had a completely different life. Prior to this period I was nearly broke, couch surfing and I had no job. I would read and listen to virtually anything I could get my hands on that could help me achieve a success mindset and deepen my spiritual well-being. Most everything I read or listened to was obtained from garage sales or the Goodwill. Scraping by from day to day required I get very creative in how I fed my voracious appetite for knowledge. The kind of knowledge that could get me out of the desperate way of life I had ended up in.

Out of all of the books in my personal library, my favorite was The Greatest Salesman in the World by Og Mandino. I read it morning and night without fail. It was during this time one of my top clients, Scott, introduced me to the works of Tony Robbins. Scott owned a full service gas station with nearly 40 employees. On a beautiful winter day, I stopped by to drop off the cassette that contained Scott’s most current ad spot. He and his office manager Mary took me into their office to listen to the demo tape. After we were done with the usual business, Mary asked me if I had ever heard of Tony Robbins. I had not.

They were very excited to introduce me to his work. Putting the full set of cassettes for Tony Robbin’s Unlimited Power in my hands, Mary said, “Take these home and listen to one tape each morning and then again at night. If you listen for the full 30 days your life will never be the same. After the 30 days we want you to present to our entire team about what you learned. We host an annual company meeting and this year, we want you to be the speaker. We’ll pay you for your time.”

“But I’m not a speaker.” The words came out of mouth as if they had a mind of their own. “What we love about you, Kathleen, is how positive you are. Our staff needs to find out how you got from where you were, to where you are now. With your own life experience and what you’ll get from Tony’s tapes, we know you will do great!”

For the next 30 days I listened religiously.  I noticed my thoughts (and actions) shifting in a really amazing way. I became aware of things I hadn’t paid that much attention to, like my daily habits, my thoughts, my focus on what was going on in my head and my willingness to take risks. I stayed the course for the full 30 days, all the while knowing I would be sharing my perception and point of view with Scott’s staff.

When the evening for my presentation arrived, I was fully prepared. I had so much fun with the preparation for the evening, I wondered what it would take to become a full time speaker; the kind of speaker who could impact people around the globe. After all, Tony Robbins had turned his life around and was impacting men and women around the world and making a great living doing so.

The evening went off without a hitch. I did great! The group loved my presentation and Scott couldn’t have been happier. As I was preparing to leave a silver haired gentleman approached me. “I’m Scott’s father. I really liked what you had to say,” he smiled and extended his hand to shake mine. “I have a group of people I would like you to speak to tomorrow night. You can do the same presentation as you did tonight. I don’t have a budget, but this will give you more experience.” I suppose I should have realized I wasn’t as good as I thought if he was giving me the opportunity for “more experience.” But I ignored this fact, beaming with excitement.  Wow! Here I had given only one talk and already I was being asked to speak to another group. I knew I had arrived. Without asking anything about the group, I jumped at the chance.

The following day dragged on, raining nonstop. I anxiously counted the minutes before I would once again be doing what I was destined to do, motivate an audience by getting on the platform with my inspiring message.  At the appointed time, I arrived at the facility, dressed in a smart black business suit, heels and carrying my briefcase. I was somewhat taken aback to walk into a room of hundreds of tow truck drivers and their spouses. It was apparent to me that the drivers had not had time to go home to shower and change. I was witness to several beer chugging contests. It didn’t take but a few minutes for my judgements to set in.

Barely two years clean and sober, a part of me wanted to turn and hightail it out of the huge room.  “With risk comes reward,” rang a small voice in my head. “With risk comes reward.” I decided to tough it out even when a few audience members made it abundantly clear they had no desire to listen to me. Trying not to let this impact me, I dove headfirst into my presentation. The more I spoke, the louder a few of the drunk audience members booed. “Get that woman out of here,” could be heard from a couple people around the room. I was devastated. How could I have ever thought I could be a speaker?  Feeling knocked down emotionally, I swore I would never, ever, ever get in front of an audience from this point forward.

Fast forward nearly three decades and I have hundreds of presentations under my belt. Not only do I know the formula for making six figures in revenue from self-hosted events, I’ve been a featured keynote speaker at dozens of industry conferences. Meeting planners reach out to me. I’ve sat on expert panels and generate multiple six figures annually in my business.  It’s a good thing I changed my point of view on speaking on the platform! I’ve spoken in almost every state in the union, as well as speaking in Canada and Europe. I’ve heard the applause of highly inspired audiences, autographed my books for those who wanted to “take me home” with them and dealt with some of the craziest unexpected events a speaker can experience.

Today, I love the platform and I know that regardless of what is going on with the economy, I have ample opportunity to generate revenue, great revenue at that! I’ve also discovered the power of knowing how to host my own events to enroll high-end clients. I’ve learned the benefits of being a “celebrity” within a market to sell books and home study programs to the tune of tens of thousands of dollars in a matter of hours. I’ve learned the importance of not giving up!

With this in mind, I wrote the book, Power Up Your Sales; Generate Leads for High-End Sales Through Public Speaking.

Contained on the pages of this book are some of the most important aspects of what I want to share with you in order that you can know, beyond a shadow of a doubt, how rewarding (and profitable) speaking on the platform can be.  My goal in writing this book is to give you solid strategies to build your business by positioning your message in a very powerful and profound way.

If you are an expert who…

  • Wants to increase your client base
  • Desires to get in front of more of your ideal clients
  • Is ready to cut the sales process exponentially
  • Wants to be viewed as the “go-to” authority
  • Dreams of closing more business
  • Knows you can make more money
  • Is ready to enjoy the process

Then you are in the right place at the right time. The world needs your message. And you need a platform to share your message. Join me on this incredible journey called speaking. A journey that can reward you financially like virtually nothing else.

It is with great pleasure I share with you, Power Up Your Sales; Generate Leads for High-End Sales Through Public Speaking

Simply click the image of the book cover to access the Kindle version at absolutely no cost to you. At the time of writing this blog post, the book was being offered at no cost. However, I cannot guarantee how long it will remain free. So get your copy right away.

Power_up_your_salesCLICK THE IMAGE TO THE LEFT

Turn your business (and speaking) around

It’s amazing when you cross your own invisible line from, “Ugh! I have to do this,” to “Wow! I get to do this!”

Such is the case with running. Never, in my wildest dreams, did I think I would enjoy, let alone love, running. But I do. A LOT! So much in fact, I regularly participate in local 5k, 10k, 15k and 10 mile runs. The short races are in preparation for a full marathon I’m taking part in!

Mind you, I’m not the fastest runner around. Truth be told, I don’t strive to be. However, I do strive to be the best I can be… for me.

Running has resulted in many incredible benefits for me.

  • Clarity of mind
  • Increased energy
  • Ability to focus for long periods of time
  • Positive mindset
  • Lower blood pressure
  • Lower risk of stroke, diabetes, heart disease and cancer
  • Stronger heart
  • Weight management (I’ve dropped 40 pounds of unhealthy weight in the last year)
  • Improved work performance

Mind you, I didn’t set out to be a runner. It certainly wasn’t a lifelong goal. My actual goal was to live with as much gusto as possible and break the stereotype of being a woman in my sixties. At nearly 62 years of age I daresay, I’m shattering many stereotypes.marathonone

One of the greatest benefits is the spillover into my business. I’m more efficient than ever and I definitely get more done in a shorter period of time. This allows for more time enjoying things outside of my business.

“Actions speak louder than words,” is something most of us have been taught since childhood. I believe this is truer than most people realize.

As I’ve stayed the course with my exercise routine, many of my clients have watched my progress and made their own commitments to some type of exercise and movement. Each is doing something they enjoy.

One client is doing daily rebound bouncing on a mini trampoline. Another has begun daily walks. Yet another is back at the gym enjoying resistance training. Another has recommitted to ballroom dancing.

All are feeling better about themselves and the “must do’s” in their businesses. The results for some are nothing short of amazing.

Most of my clients realize a big part of building their business is to speak on the platform to reach more of their market in a shorter period of time.

“I know this is something I should be doing, but I’m not feeling my best. I want to drop thirty pounds first,” lamented one client.

Realizing he was holding himself back by holding onto this excuse, my client decided to do something about it.

Recently he spoke to a crowd of over 100 entrepreneurs.

“Wow! I loved it. I want to do this more often,” he told me on a recent coaching call.

The fact is, how we feel about ourselves has a direct impact on our business. If we feel good, we tend to do more that’s good for our bottom line. We are willing to be more vulnerable in situations such as getting on the platform.

We also tend to have a better mindset. When all is said and done, it’s our mindset that either moves us forward or stops us in our tracks.

Looking to shift your mindset in order to get on the platform? Check out Power Up Your Sales; Generate High End Leads through Public Speaking Click here.