Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up.

With proper planning, you can interview several times a day during a book launch.

Something to keep in mind is this; the more you interview, the more you interview. It’s not uncommon for a show host to reach out when they’ve heard you on another show.

Shows Don’t Necessarily Equate to Sales

Appearing on a show is not necessarily going to equate to book sales. However, it does equate to market reach and credibility.

To get the most from your interview efforts, it’s essential to have all your ducks in a row. Your books should be properly listed on whatever book sites you want them on such as Amazon.

Your website must be visitor ready including a media page. Your response time needs to be stellar when a show host (or someone on their team) reaches out to you.

Again, don’t assume you are going to sell boatloads of books when you are on a show. Do assume listeners may Google your name and book when you’re on a show.  Be prepared for those who visit your website.

What Hosts Look For

Producing a show takes a lot of work. Add to this the fact that audiences want to hear top notch experts and the job of a host can be very difficult when it comes to keeping an audience engaged.

Show hosts look for engaging, entertaining and timely experts to be on a show. Whether it be a podcast or radio show, being an in-demand guest is something any author would be wise to figure out how to gain entry onto this platform.

Opportunity Abounds

Many authors say there is no opportunity to get on shows. Others say there is more than enough opportunity.

I’m here to tell you, there’s ample opportunity. You just need to know how to find the shows looking for someone with your expertise.  Once you find the shows, you need to approach the host in a professional manner by being fully prepared.

Huge Success

“Radio interviews have been one of the cornerstones in the massive success of our Chicken Soup books.” – Mark Victor Hansen – #1 New York Times Bestselling Author and Co-Creator, “Chicken Soup For The Soul” Series.

During the launch of their first Chicken Soup book, Jack and Mark sought out every interview opportunity they could find. As the story goes, they often did several interviews a day. Knowing the power of this medium, both authors left no stone unturned to reach as many people as possible through the power of radio.

Amazingly, at the time of their first Chicken Soup book release, podcast shows were not at all popular. Jack and Mark’s success was directly related to radio.

Today, authors have more opportunity than in years past, but there is also more competition. Thus, the reason to be fully prepared for opportunity.

Plan the Process

To get the most out of your efforts, you need to plan the process. Have all your marketing material ready to go, your website media-ready, and a solid follow up system in place.

Two marketing pieces you need are a media kit and an expert one sheet.

Media Kit

A media kit, also referred to as a press kit, is information that represents you, the author. It also includes information about your book(s).

In days past, it was a physical package that you would mail via snail mail to a show host or producer. Today, it is often a PDF document that contains the necessary information a show host needs.

A few key elements of the media kit are your bio, images of you and the book, information on your book, media releases about the book, FAQ’s, expert one sheet and a list of media appearances.

To make things as easy as possible on those who express interest for you being on a show, create a section on your website where your media kit is easily accessible.

Expert One Sheet

An expert one sheet, also called a speaker one sheet or author one sheet, can be one or two sided. It’s an easy to access document containing similar information as a full-blown media kit, but it’s on one page that is either one sided or two sided.

A few elements are:

  • Author bio
  • Headshot
  • Book image
  • Testimonials
  • Speech topics
  • Contact information including social media platforms

Create Opportunity

Don’t wait for show hosts to contact you. Your job is to create as much opportunity as possible. First, develop your marketing material. Next, seek out shows you would be a great fit for.

One of the best ways to get booked on shows is to sign up for a service that sends you listings.

In this short article, there are great tips on how to do this. http://www.radioguestlist.com/radio-interviews-how-to-get-booked-on-the-radio.html

Of course, you can also look for shows other authors who write in your genre have appeared on. Create a list of ideal shows you want to appear on then contact the person who books guests.

This is more time consuming, but a very targeted way to find opportunities.

Regardless of how you find shows, interviews are one of the best ways to expand your market reach, visibility and credibility.

 

 

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How to Get Your Book “Discovered” by the Media

You’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them.

There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  • Interviews
  • Book signings
  • Speaking engagements

Power_up_your_salesAlthough most authors who plan to promote their book tend to start after the book is published, it’s best to start long before the actual publication date, don’t let this discourage you if your book is already in print.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 a year in sales.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Knowing how to market online is a huge plus.

Be prepared to create as much opportunity as possible with a proactive approach to marketing your book.

  1. Build visibility on social media. The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.
  2. Position your expertise with content marketing. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.Distribution to directories allows for new readers to find me.Posting it on my blog allows for my current followers to enjoy more relevant content.From there, I can use the permalink from the blog post to share on social media, send an email to my subscribers and gain even more traction for my efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

  1. Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.
  2. Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.
  3. Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

One way to gain visibility is with Kindle books. Not sure how to get your first Kindle done? Join me for a FREE webinar – The Power & Profit of Kindle Books. November 29th. Click here to register.

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If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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Key indicators to know if your office is set up for success

From 1994 throfficeough 2013 I worked out of my home. Like many home based business owners, I prided myself on the fact that the walk from my bedroom to my office was a very short distance.

This all changed when I moved my business out of my home to an office space a few miles from home. The greatest advantage to making this change is the clear separation of home and business.

Another great benefit is having a nice space to host clients for VIP Days or intimate mastermind meetings.

The downside is not being around all my animals throughout the day and the fact that I no longer work in my jammies.

For anyone who wonders why I wouldn’t simplyall-three take my animals to work with me, loading up three horses and three dogs and a cat on a daily basis would be a bit much. LOL

Seriously though, after nearly two decades of having a home based business, when I made the decision to get an office space nearly three years ago, there was a period of adjustment.

I was so used to working any time of the day or night, that to have regular office hours was kind of freaky. (Now I love it)

simple-barn-doors-hardware-lowesAnother big change in the business was having Karen, my business and life partner, go from operating full time in the business to scaling way back in the business in order for her to pursue a different kind of business; indoor barn doors that are actually functional art as well as closet, pantry and office space doors.

After months, actually nearly a year of her being out of the office, Karen stopped by my office and commented on how not much had changed in the energy of the office since she started her own business. Her recommendation? Feng Shui my office.

Sounded like a great idea to me, but I wasn’t sure where to start other than with a Google search. There was no shortage of information. Some really good and other information not so good.

What I found interesting is with the thousands upon thousands of pages of information to choose from, there were only a few experts who consistently utilized content marketing to reach their audience. Most of the “so called” experts had one or two things available and that was it.

Eager to learn what I could, I actually booked a consulting call with a gentleman who has videos, ebooks, audios, landing pages and lots of enticing information available. He even had some media interviews posted.

I didn’t book the session right away because I wanted to make sure my time would be well invested. Granted, this was for a complimentary session but I already knew that if I liked the experience I would likely book more (for a fee).

Excited to talk to an expert, I anticipated the day of our session like a kid waiting for Santa to arrive. But my excitement turned to disappointment when I received a message a short while before our session letting me know that he had double booked and I was the one that got bumped.

Okay… that happens. It’s likely if you’ve been in business long enough you may have done the same thing. I was willing to let it go, but when the guy took several days to get back to me with another choice, I had gone on to other searches and found a different solution.

Lesson in this is; he worked really hard to get my attention, engage me, build my trust, get me to book and appointment and then he let the ball drop. Have you been guilty of this with potential clients?

We’ve all heard, “First impressions are lasting impressions.”

Is he as good as his content makes him out to be? It’s likely he is. But I, like most people searching for a solution, get impatient and we want to know our potential business is appreciated.

During the time he had cancelled and finally gotten back to me, I came across some great information and books that addressed a lot of my questions. On my own quest, I started buying a few things for my office.

One is a beautiful water fixture that sits on a table in the South part of my office. According to the Bagua Map, this is where a water fixture is best positioned. This is the career space.

Behind me sits a candle. It is on a book shelf that is in the Illumination and Reputation area and fire is perfect for this area.

There are other additions to my office such as a live plant on a beautiful wood table in the foundation and family area.

I’ve had a lot of fun using my intuition to select pieces I am adding to my office. The energy has definitely shifted and it has such a great feeling from the moment I walk through the front door.

I am continuing to add to the space to create the best feeling I can. Whether I am meeting with a client, working on a new information product, blogging or being interviewed by the media, my space energetically supports my actions and efforts.

Not only do you need to set things up in your visible work area, it's beneficial to have the right kind of software programs that support you in your day to day activities.

A few services I use that I definitely wouldn't be without out (at this point in time) are LeadPages and Instant Teleseminars. Both are essential in what I currently do.

leadpagesWhat are you doing to enhance your work-space? Regardless of whether you work out of your home, an office offsite, you share an office or you co-op, you can do amazing things to enhance your space and making it somewhere you love showing up fully for your business, your clients and customers and yourself.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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