510,000 comments every 60 seconds on Facebook

When social media first hit the Internet, most people had no clue how big several platforms would become.

For example, every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) This simply means there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part is essential.

It’s the same with YouTube, LinkedIn and Twitter. The amount of content being loaded by the minute is staggering.

Social media has allowed us to reach our market in a very user-friendly way. What with Facebook, Twitter, LinkedIn and YouTube, you can get your message in front of hundreds, thousands and tens of thousands of people in a very short period.

You may think all you need to do is have a presence on the four main platforms, but if you’re not strategic about how you’re posting, and what you’re posting, you could likely be wasting your time.

What worked early on, no longer works. Simple as that. Early on for me was the late nineties. That's 20 years ago. Holy heck. Time flies!

Truth be told, if you are still using strategies you used when you first started, there’s a great chance your results are poor at best.

It Took a Lot More Back in the Day

When I started my business in 1994, gaining visibility was a much more laborious process than it is today. In the past, we were limited in the ways in which we gained visibility.

However, back in the day, there wasn’t the amount of competition for the consumers attention like there is today.

We are on information overload. At every turn, something is vying for our attention.

There are so many more options today than in the past. However, to get the most out of your efforts, it’s important that you have a consistent look and feel to what you are doing. This is where branding, banners, sales letters, memes, and all your messaging comes in.

A Huge Challenge

One of the greatest challenge is to present the look and feel that is most appropriate for your message and market. It's important to be clear on who you are trying to reach. The old adage, “Everybody is my market,” absolutely will not fly on social media.

Clarity equates to opportunity.

Throwing Mud at the Wall

The approach many people take to their social media presence is to do what can be referred to as “throwing mud at the wall.”

This is where they take a haphazard approach, putting up messages, memes, quotes, videos and whatever else they can think of without much thought at all to a strategy behind the process.

Before you begin, think about who you want to reach with your message. What would appeal to them? If you are dealing with a conservative market, your branding needs to reflect this.

On the other hand, if you are dealing with a progressive, edgy market, how you present yourself will be very different.

My market tends to be progressive and they’ve grown to expect me to be an “color outside of the lines” kind of person. With this in mind, it’s necessary for me to make sure my messaging reflects this.

Whether it be my copy, my images and photos or what I have to say, my message will appeal to some while not to others.

To determine where you need to focus your attention, let’s take a look at the four most popular social networks; LinkedIn,

LinkedIn

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals. Whether you are in a job search, wanting to reach businesses who might be able to utilize your services, or connect with other high-level professions, LinkedIn is fast becoming one of the best social networks around.

LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

One of the very most important aspects of LinkedIn is your profile. It’s amazing how many people put very little thought into how they are presenting themselves. Or… their profile reads like a resume.

Whatever your reason for using LinkedIn, job hunting, prospecting for qualified leads, or networking in your industry, you need to have a professional, eye-catching LinkedIn profile to make sure you are found by the right people at the right time. A great profile helps you to stand out from the crowd.

Rather than simply posting your resume, write your profile in the first person. Write as if you are talking to someone directly. Additionally, use video and images strategically.

Be sure to use catchy titles, keywords and keep in mind how people might search for someone with your skills.

To see what I mean, check out my profile. https://www.linkedin.com/in/kathleengage/

Facebook

Facebook is likely the most popular social network platform around. It represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.

Learn about the statistics and growth of Facebook here. https://zephoria.com/top-15-valuable-facebook-statistics.

YouTube

Without a doubt, video is here to stay. Indications are viewer interest will increase. However, due to the quality of devices we can shoot video on, consumers are becoming more demanding.

YouTube personalities are showing up by the day. A great example is AwakenWithJP. JP takes a humorous approach to spiritual topics. He has become a favorite of viewers around the globe…including me.

Popular YouTube channels address food, health and nutrition, humor, business, meditation and pets.

If you are established in your expertise, you would be well served to consider video.

Twitter

Whether you are a fan or not, President Trump increased the interest of Twitter users. Twitter is one of my favorite places to get up to the second news on current affairs and trending topics.

It’s also a great way to follow experts you are interested in.

Keep Branding in Mind

There are plenty of other social networks to choose from including Instagram, Pinterest, and industry specific networks.

Regardless of what social networks you choose, make sure you have a consistent look and you keep your branding in mind.

 

Authors: What, Why and How to build your platform

There's no argument from those in the know when it comes to securing a publishing contract and selling books. Many decisions are made based on an author's platform.

Even if you self-publish, you need to build your platform.

Your author platform is how you are currently reaching an audience of book buyers. It’s also how you plan to do so. It is your influence, your ability to sell to your market. It is your ability to sell books because of who you are or who you can reach.

Your author influence is your ability to impact your readers perspective, beliefs and point of view. It is also the capacity to have an effect on the character, development, or behavior of someone or something.

What is Your Platform?

Your platform has to do with who you are… what makes you unique? It's also your personal and professional connections and any media outlets you can tap into in order to sell books.

In reality, if you want to get a book deal or agent, you need a platform. If you are a self-published author, you need a platform to sell your books. When your book is ready you absolutely must have a platform if you want to sell books.

Your platform includes your current customers and clients, audiences you present to, listeners who hear you on interviews, television audiences, blog readers, social media platforms, current email list and the market reach of collaborative partners.

Start Now

Many authors delay building their platform. Successful authors know there is no time to wait. They work on their platform on a consistent basis.

To build a rock solid platform you need to start immediately by doing something every day. Whether it's to blog, guest blog, set up interviews and speaking engagements, create a media kit, secure endorsements or be a featured expert on a summit, radio show or podcast, you will be well served to embrace the fact you need to build your platform.

Not sure where to start? Check out the Book Accelerator program to learn how to build your platform AND create a successful book launch.

 

 

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The Why and How of an Author Media Platform

Wouldn’t it be great to write your book, get it published and have Oprah’s people call you for an interview? Or maybe 60 Minutes comes calling for an appearance on the show. Even having local media reach out would be an author’s dream come true.

Can this happen? Well… yes and no.

If you do nothing to raise awareness about your book, it’s very UNLIKELY your phone will ring off the hook.

On the other hand, when you’re proactive in your book marketing, amazing things happen. Suddenly, you can become a media darling.

Was It Luck or Hard Work?

When I think of incredible success stories of authors, Jack Canfield and Mark Victor Hansen of Chicken Soup for the Soul fame come to mind.

By now, it’s no secret they literally worked their butts off, took tons of risk and didn’t stop when it came to spreading the word about their first book. The rest, as they say, is history.

Yet, many aspiring authors choose to say Jack and Mark are the lucky ones. It has been said, “Luck is when opportunity and preparedness meet.” They prepared by working hard, having a vision and doing all they could to gain visibility for their book.

An area both Canfield and Hansen focused on was getting as many media interviews as possible. While most authors would settle for a few interviews over a period of months or years, Jack and Mark did interview after interview after interview.  Often several in one day, day in and day out.

One could say they were obsessed. In their case, being obsessive paid off.

In the early nineties, when the first Chicken Soup book was released, there was not the availability of media opportunities like there is today.

Visibility Rules

Not only is traditional media easier to reach for a story pitch than it was back then (due to so much information being available online) today there are other forms of media such as social media, blogs, podcast shows and Internet radio virtually any author can tap into.

It’s all about visibility in front of your sweet-spot reader. There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  •     Interviews
  •     Book signings
  •     Speaking engagements
  •    Amazon rankings

Sooner is Better

Although most authors tend to think about publicity after the book is published, it’s essential to start sooner, much sooner.

Begin long before the actual publication date. However, even if your book has been in print for a long time, don’t let this discourage you. You can still do a lot to gain traction and visibility.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 in sales in the lifetime of the book.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Media folks are always on the lookout for authors to interview and books to feature.

As an author, you knowing how to market online is a huge plus. Best part of all is this; you don’t have to be a techie to market online.

Build a Platform

Basically, a platform is where you will appear. The platform is where the author has an audience following and is seen.

The platform gives the author a ready-made potential of readers. Nowadays, this is a MUST HAVE for authors.

The bigger your platform, filled with raving fans, the more books you are likely to sell. And plaforms are all about visibility.

Build visibility on social media

The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.

Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.

There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.

Content is King

Position your expertise with content. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.

Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.

As with your social media efforts, content marketing can get you noticed by the media.

Distribution to directories allows for new readers and the media to find you.

A big part of content marketing is posting on your blog. This allows for your current followers to enjoy fresh content.

Post the permalink from the blog post on social media, send an email to your email subscribers to gain even more traction for your efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.

Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.

Pitch Perfect

Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.

When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.

Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.

Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

Jump Start Your Efforts with Someone Who's Been There, Done That

If you’re ready to completely jump-start your book marketing efforts and fast-track your sales, check out my full Book Accelerator program. I've included incredible information on how to launch a successful book campaign.

In it, you learn the various aspects of a powerhouse book launch campaign. This program is designed for authors who don't want to spend month after month trying to figure it out. At your fingertips you'll have exactly what you need to sell lots of books, create back-end opportunities like speaking, consulting and coaching and so much more. Check it out.

CLICK IMAGE BELOW FOR FULL DETAILS

 

Why Not Get Paid to Mess Around on Facebook and Twitter?

It’s amazing how much time people spend on social media with nothing to show for their efforts. What starts out as simply checking out what’s happening on Facebook or Twitter results in hours of mindless activity.

Imagine if you could make money from your social media efforts. You can… if you have a plan.

Rather than mindlessly going from platform to platform, develop a strategy for your efforts.

One of the best ways to make money with social media is to become a social media manager. What this means is that you manage other people’s social media.

What’s great about doing this is you get paid to do what you already enjoy doing; mess around on social media.

One of the fastest growing job markets, consulting opportunities, and business growth areas is in the world of social media. There is so much available, it’s simply a matter of deciding where to put your efforts.

Social media manager

To be a good social media manager, you need to understand your client’s needs. You must know what they want, need and fear. If you can understand what they want and you can determine what they need, you are well on your way to a great outcome.

Keep in mind, your clients don’t want to deal with the minutia of social media. As a social media manager, they want you to handle the details that will get them the results. They DON’T want to do the work. This is where you can misread the needs of your clients.

Bottom line is this, your clients don’t want to have to think about the details. They want you to take care of this.

You must be the easy, simple solution.

Reputation Management

As a social media manager, something you can offer your clients is reputation management. Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about them.

A huge aspect of reputation management is building market perception. Another aspect is crisis management if the need arises.

Make Life Easy for Your Clients

The simpler you make it on your clients, the better. One thing to avoid is getting caught up in trying to explain details of what you’re doing to get them a result. Giving too much detail can frustrate those who are not as passionate about social media as you are.

What they want are results. Get your clients results and they will be happy campers.

Responsibilities

As a social media manager, your responsibilities can include (but are not limited to):

  • Goal setting
  • Strategic planning
  • Content management
  • Lead generation
  • SEO
  • Digital Marketing Manager
  • Content Marketing Manager
  • Customer Experience Manager
  • Community Manager

Recommended Traits

You must be highly motivated, creative and have a passion for what you are doing. You must also make yourself visible to build your own business.

To stay on the leading edge, it’s necessary that you always be learning. Things change so rapidly in the world of social media that you absolutely must stay on top of these changes.

However, you will be well served not to be all things to all people. Niche markets and niche areas of expertise will get you, and your clients, the greatest results.

For example, there are social media managers who focus solely on working with authors. By having this type of focus, you can go deep into your area of expertise and be able to more fully serve your clients, thus getting them the results they desire.

With the growth of the publishing industry and self-published authors in particular, there is ample opportunity for a social media manager who specializes in working with authors.

Earn while you learn

Check out what one woman has managed to do in order to monetize her efforts. www.powerupforprofits.com/social

To assure it would be a great fit for those in my community interested in easy monetization of your business, I ordered the program.  I was impressed with how simple the training is, yet chock full of great ideas.

You get a ton of value for the investment.

If you decide to get this program, I will get a small affiliate commission. And yes, this is just one way you can monetize your efforts… as an affiliate.

So rather than simply spinning your wheels on social media, why not get paid for your efforts?

Conclusion

The bottom-line is this; you can spend your time on social media and get nothing for your efforts OR you can make money doing what you love; messing around on Facebook and Twitter. The choice is yours.

 

Blogging and Guest Blogging; Two Excellent Ways to Market Your Book(s)

You Need Readers

Authors need readers… at least if they’re going to make money with their writing.

It takes consistent effort for your writings to become visible to potential readers. This is not a one time, “get er’ done” situation. It’s day in and day out. When you do something every day, you will see results for a long time to come.

Bottom line; as an author, you need to market your books and yourself. Either you do the work yourself or you hire a support person, a marketing expert, or a team of people. Regardless of who does the actual work, you must market.

Most authors don’t put anywhere near the effort they need to into their marketing. Optimally, schedule a minimum of 30 – 60 minutes a day dedicated solely to marketing. The reason I say, “schedule your marketing” is this; if you don’t have it on your daily activity list, it likely won’t get done.

I’ve got news for you… checking your emails is not marketing. Nor is reading posts on Facebook or watching cute videos.

No! Marketing is a proactive process designed to gain visibility for you and your books.

Granted, social media can be a huge part of your marketing efforts, but you must be strategic and extremely focused in your efforts.

One excellent marketing strategy is blogging… both on your blog and as a guest blogger. With your own blog, over time, you will likely build a loyal readership…if you have valuable, entertaining, engaging and useful content posted.

With guest blogging, not only are you showcasing your writing, you are doing so in front of fresh eyes.

There are several ways to find guest blogging opportunities. Three of my favorite are:

  1. Google Search
  2. Blog directories
  3. Blogs you subscribe to

Google Search

A Google search is as easy as inputting a “keyword + guest blogging” in the search area. You can also use “keyword + submitting a guest blog post”.

This should bring up ample locations for you to submit your work to. Check the guidelines to make sure of any restrictions and limitations that you may not be aware of.

Blog directories

There are countless directories you can find plenty of opportunity on. https://www.blogcatalog.com/ is a great choice as is https://www.bloggingfusion.com/.

A quick Google search with the words Blog Directories in the search area will bring up plenty of locations to keep you busy for quite some time.

Blogs You Subscribe To

Are there blogs you really enjoy reading? Is there great content on the blog? If you said yes, then contact the blog owner to inquire about writing for their blog.

Be sure not to spend all your time researching opportunities. Rather, get in, find various locations and then write high content blog posts in which you can showcase your writing.

Bio Box

An author bio box is an area at the bottom of your post that describes who you are. It can include a short bit of information about you (keep it short and highlight something interesting), an image of you or your book and links back to your website, blog or Amazon page.

Conclusion

The most important tip I can offer is to stop thinking about this and do it. Far too many authors spend an inordinate amount of time analyzing what they should do rather than rolling up their sleeves and putting their ideas into action.

Learn some of the most effective ways to market your books. Get my FREE report – Hit #1 on Amazon. Click here.

Action results in book sales. And isn’t that one reason you write… to sell books?

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How to tell if your business is headed for failure

avoid-failureWhy is it that a business will likely fail? From my experience in working with clients, it's lack of focus and continually chasing after BOS's – bright, shiny, objects.

When people say, “You can have it all and you need not make any sacrifices,” these people are usually broke and closing the doors of their businesses. You DO have to make sacrifices, but that's not such a bad thing.

**Sacrifice the television shows with no redeeming qualities.
**Sacrifice the social media time that sucks up your energy
**Sacrifice the cute videos that take up hours of time before you look up to see time has slipped away
**Sacrifice bad eating habits that make you crash and burn
**Sacrifice an extra 30 minutes in bed that could have been used for exercise to keep you sharp, in shape and competitive in your business.

Check out the article in Forbes.comhttp://www.forbes.com/…/five-reasons-8-out-of-10-business…/…

Truth be told, it's NOT always easy to run a business. After over 22 years in my current business, I've had my ups and downs. Good times, and tough times.

One thing I've learned is to watch who I take advice from. Who I surround myself with. And who I hire to mentor me. And yes, you must have mentors. If you're trying to go this alone, that's a huge mistake.

A mentor is someone who has more experience then you. It's unlikely you'll find everything you're looking for in one person, but be careful not to get direction from too many people at one time. This can cause stress, internal conflict and confusion.

What to look for in a mentor

According to a post on the SBA site, “In the first months of opening your business, you’ll need to make many important decisions. But you don’t have to make every decision on your own. Ultimately, you’re responsible for your business, but you can always consult a mentor for advice.”

Gain visibility

A big part of business success is knowing how to become visible. There's no shortage of ways to do so online. However, you have to pick and choose according to who your market is and where they “hang out.”

Here are just a few of the many ways you can increase your visibility, thus increasing your opportunity.

  • Bloggingkindle
  • Guest blogging
  • Radio interviews
  • Podcast interviews
  • Joint venture partnerships
  • Speaking at industry conferences

One of the best ways to become visible is to write (and market) Kindle b00ks. Learn how with my FREE webinar – The Power & Profit of Kindle Books.  It takes place on November 29th. Click here to register.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In facebook-imagethere you will find lots of like-minded entrepreneurs who are living lives of passion.

 

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Turn Tire Kickers into Raving Fans

You’re finally ready to bite the bullet and invest money into Facebook advertising. After all, you've heard for months now this is a MUST DO.

Your goal is to find lots of people who will opt into your subscriber list and then jump at the chance to buy your products and services.

You have a budget. You’ve hired someone who claims to be an ad expert. You have your landing page set. Your follow up messaging is ready.

You sign the agreement, send a PayPal payment to your ad person and wait with excitement for business to explode. And you wait. And you wait. And you wait.

Frustrated, you wonder why people aren’t clamoring to do so much as opt in, let alone buy something.

After all, people who know you love your products and services. But getting strangers to give up their name and email address is near impossible. Here’s why… people are so overwhelmed with the latest and greatest free offer, more times than not they are ignoring what happens to show up in the feed or side panel, especially if they’ve never heard of you.

There’s a huge difference between those who know us and those who don’t. It’s a cold, hard fact. Nowadays you have to warm people up before they are likely to opt-in for something, regardless of how amazing you think your offer is.

One of the best ways to do this is by gaining lots of visibility through content distribution. Often you’ll be better off using a portion of your ad dollars to drive traffic to blog posts and videos before driving them to an opt in page. Granted, your content has to be stellar. The better the content, the more likely cold traffic becomes warm traffic, eventually becoming hot traffic.

Cold traffic needs to be warmed up. You can do this by driving traffic to your blog, articles, videos, etc.

Warm traffic knows a bit about you but they are neutral in how they feel and respond to you.

Hot traffic are raving fans. They definitely want to do business with you.

Gone are the days of people opting in to whatever offer is put in front of them. Now, more than ever, you have to be book coverincredibly strategic about how you gain someone’s attention, what you do once you’ve got their attention and how much effort you put into value added information.

One way to warm your market up is with a highly valuable book. When the book is FREE you have a great opportunity to warm someone up quickly. See what I mean by accessing my FREE Kindle book – Power Up Your Sales – CLICK HERE.

 

 

Is Facebook Responsible for the Demise of News Anchor Brian Williams?

brian williamsIf you doubt the power of social media, a quick look at recent events regarding Brian Williams should put any doubt to rest. If it weren’t for people speaking out, primarily on Facebook and Twitter, it’s likely Williams would not be taking temporary leave from his post at NBC.

According to reports, Brian Williams shot down his credibility by telling and retelling a story that simply is not true. He claimed several years ago he had been shot down in a helicopter in Iraq.

I’ve been a fan of Brian Williams for years. I really like his reporting style, am in awe of his witty sense of humor and thought him to be a man of very high integrity. I don’t know if I will trust his reporting ever again.

The interesting thing is this; had it not been for posts by soldiers, primarily on Facebook, discounting the claims, Williams would have remained one of the most believable NBC Nightly News anchors. Once soldiers posted conflicting accounts of Williams’ story, other doubters surfaced regarding the truth in his reporting.

Williams' attempt at an apology was weak at best. This added fuel to the fire.

Ironically, many celebrities, politicians, religious leaders and corporate heads have participated in activities that tarnish their reputation, but after enough time passes, the public seems to forget how outlandish their behavior actually is. Several have been reelected, retained their position in their religious organization as if nothing happened or received huge bonus packages to continue on with the very company that was embarrassed by their reprehensible behavior.

Case in point; Chris Brown was demonized on social media after he severely beat Rihanna; and rightfully so.  There was absolutely no excuse whatsoever for what Brown did.

There was a huge uproar and it appeared as if his career was over… until enough time passed. Soon he was appearing on the stage at award shows and back on track with his career. Had Brown been smart he would have done all he could to keep his behaviors in tack, but after a period of time he just couldn’t stay out of trouble and ended up in jail.

What about Anthony Weiner? He nearly destroyed his career with his sexting selfies. He was all the buzz on social media the first time he was “exposed.” His newlywed wife stood by his side during the grueling process of gaining back public favor even after he resigned from his congressional position. .

Again, after enough time passed, it seemed the public forgot. Weiner ran for mayor, emerged as a frontrunner, but again destroyed the public’s trust when images once again surfaced. What a wiener.

On the flip side, social media has made careers virtually overnight. Flappy Bird, which launched in May 2013, quickly became the number-one free app in Apple’s App Story because of a wave of funny tweets; the kind that people have to retweet again and again.

And no matter what you think about Justin Bieber, had it not been for Bieber posting homemade videos on YouTube he would not have been discovered by his current manager, Scooter Braun, in 2007.

Although both Flappy Bird and Justin Bieber’s rise to instant fame is rare, it does show the power of social media.

Until more is revealed we won’t know what will happen to Brian Williams, but if history tells the story, he will be forgiven by many fans and definitely won’t be by others.

If history is any indicator, there are going to be other unknowns who achieve incredible visibility after a life of obscurity by the shares from others.

No matter what any of us wants, believes, or thinks, social media is here to stay and forces a level of transparency we can’t escape.

The reality is this; good or bad, you never know what will go viral on social media. The more enticing the story, the more likely it will go viral. The more a celebrity falls from grace the more likely the story will go viral. The more talented someone is and the more they are willing to showcase their talent online, the more likely they could have others take their talent viral.

It’s the same with your business. Are you using Social Media effectively? Actually, are you using it at all? If not, isn’t it time to learn how to get the most from social media?

What's your take on the power of social media?

 

 

Quit spinning your wheels with social media marketing

Knowing how to get the most from you time in social networks can be a huge challenge.

Not only have I been marketing online for well over 15 years, I've been involved in various social networks for as long as I can remember.

Knowing how to effectively use our time and get the most from our efforts can be a huge challenge.

I'm always on the lookout for great information on how to get the most from the time I spend in social networks.

I was thrilled when super affiliate, Lynn Terry, created the ultimate social media marketing program.

Now that I've gone through quite a bit of Social Marketing Results I am even more convinced than ever this was a great investment.

On the upside the content was complete, easy to understand and implement.

Lynn shows how you can get incredible results in just 15-30 minutes a day without spending a dime on ads. She gives very specific strategies that anyone from the newest newbie to the most experienced marketer will benefit from.

Best of all, the information can apply to just about any industry.

With the good there is a bit of the bad. The downside is that Lynn has given so much content that you do need to plan your study time. If you're looking for a short, fluffy program, Social Marketing Results is not for you.

But if you’re looking for a content rich program created by one of the world’s most renowned experts, then you need to check this out right now. Click here

 

Is your Social Network involvement a plus or a disaster waiting to happen?

Every day men and women from around the globe join Social Networks because they “heard” it's necessary to join in the social network craze. Although Social Networks can be a great way to connect with family, friends, colleagues, current clients, potential clients and high school buddies they can also be a complete waste of time and a open invitation for trouble we often don't think about.

In virtually every Social Network you belong to, you will likely need to set up a profile. A profile gives information to others about who you are. This is where Social Networks can either work in your favor or be your worst nightmare.

The amount you can put in your profile is determined by the rules of that Social Network. Additionally what you add in is based on hat you want people to know about you and what is safe for them to know.

Here are a few tips to assure a robust profile and yet one that doesn't open you up for unforeseen problems.

The social media world is about you connecting with others. Avoid being too “dry” in building your profile. Add your own personality in such a way that regardless of who reads it, listens to it or sees it, you are comfortable with what you share.

As you develop your profile, spend time building a solid profile. Rather than simply putting your name and birth date up, what else would you like people to know about you?

You can add in pictures, a bio, your geographic location, marital status, religious leanings and political persuasion to name just a few of the items for a profile.

Precautions 
Internet security experts have great concerns for the lack of information many people have regarding how to protect themselves from scams in Social Networks. Realize that not everyone is who they say they are and if you give too much information, you could be setting yourself up for major problems.

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