Using Twitter to Market Your Books

As an author, it’s your responsibility to market your books. Regardless of what your publisher promises, you still need to get on board with you own strategies for marketing.

A great way to gain visibility for your book(s) is through blogging; both on your own and as a guest blogger.

Yet, you don’t want to stop there. There’s a lot you can do with the posts.

Start by making sure you have a link to your Amazon page for the book in the post. When guest posting, you need to get permission from the blog owner before posting your book link. Most blog owners are glad to have you do so. Some may want to use their Amazon Associate link. You can work out the details prior to writing the post.

On your own blog, post a link to your book Amazon page in the body of your post.

Permalinks Rule

Once the post is written, copy the permalink and post in as many locations on social media as possible.

For example, with this post, I will put the permalink in Faceook and LinkedIn groups and I will tweet posts on Twitter. Of course, I can do more, but for the purpose of this article, I wanted to show you how simple this is.

Using another blog post for this example, the images show you exactly how this is done.

Twitter Love

For a long time, I didn’t use Twitter. Mostly because I didn’t understand how valuable Twitter actually is. One thing I now know and appreciate is that my readers, my clients and my audience are already on Twitter. So are yours.

One of the most difficult things to understand is how to get your message across in 140 characters. This is why some people don’t understand the value of posting on Twitter. Yet, once you get the hang of it, it’s actually very easy to post a power-packed message.

Hashtags are a Must

A huge part of the success of posting on Twitter is to use hashtags (#) in your tweets. A hashtag is any word beginning with the # sign (an example might be #blogwriter).  It is a way to categorize messages to help them show more easily in Twitter search.

Hashtags can be used to organize conversations, themes, groups, interests, celebrity mentions and topics.

The best thing to do is develop a routine that you adhere to on a daily basis. As with just about anything, a hit and miss effort will get you minimal results. But a consistent, daily effort will yield great results over time.

Ready to learn Insider Secrets to Get to #1? Click here to join in on my FREE webinar.

 

 

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Why Not Get Paid to Mess Around on Facebook and Twitter?

It’s amazing how much time people spend on social media with nothing to show for their efforts. What starts out as simply checking out what’s happening on Facebook or Twitter results in hours of mindless activity.

Imagine if you could make money from your social media efforts. You can… if you have a plan.

Rather than mindlessly going from platform to platform, develop a strategy for your efforts.

One of the best ways to make money with social media is to become a social media manager. What this means is that you manage other people’s social media.

What’s great about doing this is you get paid to do what you already enjoy doing; mess around on social media.

One of the fastest growing job markets, consulting opportunities, and business growth areas is in the world of social media. There is so much available, it’s simply a matter of deciding where to put your efforts.

Social media manager

To be a good social media manager, you need to understand your client’s needs. You must know what they want, need and fear. If you can understand what they want and you can determine what they need, you are well on your way to a great outcome.

Keep in mind, your clients don’t want to deal with the minutia of social media. As a social media manager, they want you to handle the details that will get them the results. They DON’T want to do the work. This is where you can misread the needs of your clients.

Bottom line is this, your clients don’t want to have to think about the details. They want you to take care of this.

You must be the easy, simple solution.

Reputation Management

As a social media manager, something you can offer your clients is reputation management. Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about them.

A huge aspect of reputation management is building market perception. Another aspect is crisis management if the need arises.

Make Life Easy for Your Clients

The simpler you make it on your clients, the better. One thing to avoid is getting caught up in trying to explain details of what you’re doing to get them a result. Giving too much detail can frustrate those who are not as passionate about social media as you are.

What they want are results. Get your clients results and they will be happy campers.

Responsibilities

As a social media manager, your responsibilities can include (but are not limited to):

  • Goal setting
  • Strategic planning
  • Content management
  • Lead generation
  • SEO
  • Digital Marketing Manager
  • Content Marketing Manager
  • Customer Experience Manager
  • Community Manager

Recommended Traits

You must be highly motivated, creative and have a passion for what you are doing. You must also make yourself visible to build your own business.

To stay on the leading edge, it’s necessary that you always be learning. Things change so rapidly in the world of social media that you absolutely must stay on top of these changes.

However, you will be well served not to be all things to all people. Niche markets and niche areas of expertise will get you, and your clients, the greatest results.

For example, there are social media managers who focus solely on working with authors. By having this type of focus, you can go deep into your area of expertise and be able to more fully serve your clients, thus getting them the results they desire.

With the growth of the publishing industry and self-published authors in particular, there is ample opportunity for a social media manager who specializes in working with authors.

Earn while you learn

Check out what one woman has managed to do in order to monetize her efforts. www.powerupforprofits.com/social

To assure it would be a great fit for those in my community interested in easy monetization of your business, I ordered the program.  I was impressed with how simple the training is, yet chock full of great ideas.

You get a ton of value for the investment.

If you decide to get this program, I will get a small affiliate commission. And yes, this is just one way you can monetize your efforts… as an affiliate.

So rather than simply spinning your wheels on social media, why not get paid for your efforts?

Conclusion

The bottom-line is this; you can spend your time on social media and get nothing for your efforts OR you can make money doing what you love; messing around on Facebook and Twitter. The choice is yours.

 

How to tell if your business is headed for failure

avoid-failureWhy is it that a business will likely fail? From my experience in working with clients, it's lack of focus and continually chasing after BOS's – bright, shiny, objects.

When people say, “You can have it all and you need not make any sacrifices,” these people are usually broke and closing the doors of their businesses. You DO have to make sacrifices, but that's not such a bad thing.

**Sacrifice the television shows with no redeeming qualities.
**Sacrifice the social media time that sucks up your energy
**Sacrifice the cute videos that take up hours of time before you look up to see time has slipped away
**Sacrifice bad eating habits that make you crash and burn
**Sacrifice an extra 30 minutes in bed that could have been used for exercise to keep you sharp, in shape and competitive in your business.

Check out the article in Forbes.comhttp://www.forbes.com/…/five-reasons-8-out-of-10-business…/…

Truth be told, it's NOT always easy to run a business. After over 22 years in my current business, I've had my ups and downs. Good times, and tough times.

One thing I've learned is to watch who I take advice from. Who I surround myself with. And who I hire to mentor me. And yes, you must have mentors. If you're trying to go this alone, that's a huge mistake.

A mentor is someone who has more experience then you. It's unlikely you'll find everything you're looking for in one person, but be careful not to get direction from too many people at one time. This can cause stress, internal conflict and confusion.

What to look for in a mentor

According to a post on the SBA site, “In the first months of opening your business, you’ll need to make many important decisions. But you don’t have to make every decision on your own. Ultimately, you’re responsible for your business, but you can always consult a mentor for advice.”

Gain visibility

A big part of business success is knowing how to become visible. There's no shortage of ways to do so online. However, you have to pick and choose according to who your market is and where they “hang out.”

Here are just a few of the many ways you can increase your visibility, thus increasing your opportunity.

  • Bloggingkindle
  • Guest blogging
  • Radio interviews
  • Podcast interviews
  • Joint venture partnerships
  • Speaking at industry conferences

One of the best ways to become visible is to write (and market) Kindle b00ks. Learn how with my FREE webinar – The Power & Profit of Kindle Books.  It takes place on November 29th. Click here to register.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In facebook-imagethere you will find lots of like-minded entrepreneurs who are living lives of passion.

 

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Thunderclap; A great way to sell books

visibleAs an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books.

The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell.

A great way to sell books is word of mouth. Regardless of whether from industry influencers or “average” readers, word of mouth is “the cat’s meow” of book marketing.

A powerhouse resource for recommendation and word of mouth marketing is Thunderclap.

Thunderclap is an online tool that allows your friends, colleagues and industry influencers help you spread the word about various types of campaigns including book launches, fundraisers, product launches and events.

It’s often been described as an “online flash mob.”

Getting Traction

To get the most traction from your Thunderclap campaign, give yourself plenty of time to invite people to join your campaign. To get the greatest result, it helps when you reach out to people one-on-one rather than with a broadcast message.

The best way to get people involved is to ask. Many people may not have heard of Thunderclap, but most industry influencers have; especially in online industries.

If you have a working relationship with an industry influencer, start there. It’s easier to get yeses from others when they see you have a few influencers helping you to spread the word.

One Thunderclap campaign I did was to raise awareness about animal rescue, specifically for my newest rescue.

thunderclap-1Set a realistic goal

Although it would be great to get thousands of people to promote for you, it’s best to start with a realistic goal of 100 people. You set the goal, but be careful not to be too “pie in the sky” with your vision.

Once you set the goal, you simply have to invite people to help you promote. The best part of using Thunderclap is how easy it actually is. It is one of those “press of the button” type programs that can get your message in front of hundreds of thousands, even millions, of people with as few as 100 partners.

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If you're planning on writing a Kindle book, Thunderdclap is a great way to gain visibility. However, first you have to write the Kindle book. Not sure where to start? How about my FREE webinar on November 29th? Click here.

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How to Get Your Book “Discovered” by the Media

You’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them.

There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  • Interviews
  • Book signings
  • Speaking engagements

Power_up_your_salesAlthough most authors who plan to promote their book tend to start after the book is published, it’s best to start long before the actual publication date, don’t let this discourage you if your book is already in print.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 a year in sales.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Knowing how to market online is a huge plus.

Be prepared to create as much opportunity as possible with a proactive approach to marketing your book.

  1. Build visibility on social media. The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.
  2. Position your expertise with content marketing. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.Distribution to directories allows for new readers to find me.Posting it on my blog allows for my current followers to enjoy more relevant content.From there, I can use the permalink from the blog post to share on social media, send an email to my subscribers and gain even more traction for my efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

  1. Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.
  2. Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.
  3. Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

One way to gain visibility is with Kindle books. Not sure how to get your first Kindle done? Join me for a FREE webinar – The Power & Profit of Kindle Books. November 29th. Click here to register.

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Key indicators to know if your office is set up for success

From 1994 throfficeough 2013 I worked out of my home. Like many home based business owners, I prided myself on the fact that the walk from my bedroom to my office was a very short distance.

This all changed when I moved my business out of my home to an office space a few miles from home. The greatest advantage to making this change is the clear separation of home and business.

Another great benefit is having a nice space to host clients for VIP Days or intimate mastermind meetings.

The downside is not being around all my animals throughout the day and the fact that I no longer work in my jammies.

For anyone who wonders why I wouldn’t simplyall-three take my animals to work with me, loading up three horses and three dogs and a cat on a daily basis would be a bit much. LOL

Seriously though, after nearly two decades of having a home based business, when I made the decision to get an office space nearly three years ago, there was a period of adjustment.

I was so used to working any time of the day or night, that to have regular office hours was kind of freaky. (Now I love it)

simple-barn-doors-hardware-lowesAnother big change in the business was having Karen, my business and life partner, go from operating full time in the business to scaling way back in the business in order for her to pursue a different kind of business; indoor barn doors that are actually functional art as well as closet, pantry and office space doors.

After months, actually nearly a year of her being out of the office, Karen stopped by my office and commented on how not much had changed in the energy of the office since she started her own business. Her recommendation? Feng Shui my office.

Sounded like a great idea to me, but I wasn’t sure where to start other than with a Google search. There was no shortage of information. Some really good and other information not so good.

What I found interesting is with the thousands upon thousands of pages of information to choose from, there were only a few experts who consistently utilized content marketing to reach their audience. Most of the “so called” experts had one or two things available and that was it.

Eager to learn what I could, I actually booked a consulting call with a gentleman who has videos, ebooks, audios, landing pages and lots of enticing information available. He even had some media interviews posted.

I didn’t book the session right away because I wanted to make sure my time would be well invested. Granted, this was for a complimentary session but I already knew that if I liked the experience I would likely book more (for a fee).

Excited to talk to an expert, I anticipated the day of our session like a kid waiting for Santa to arrive. But my excitement turned to disappointment when I received a message a short while before our session letting me know that he had double booked and I was the one that got bumped.

Okay… that happens. It’s likely if you’ve been in business long enough you may have done the same thing. I was willing to let it go, but when the guy took several days to get back to me with another choice, I had gone on to other searches and found a different solution.

Lesson in this is; he worked really hard to get my attention, engage me, build my trust, get me to book and appointment and then he let the ball drop. Have you been guilty of this with potential clients?

We’ve all heard, “First impressions are lasting impressions.”

Is he as good as his content makes him out to be? It’s likely he is. But I, like most people searching for a solution, get impatient and we want to know our potential business is appreciated.

During the time he had cancelled and finally gotten back to me, I came across some great information and books that addressed a lot of my questions. On my own quest, I started buying a few things for my office.

One is a beautiful water fixture that sits on a table in the South part of my office. According to the Bagua Map, this is where a water fixture is best positioned. This is the career space.

Behind me sits a candle. It is on a book shelf that is in the Illumination and Reputation area and fire is perfect for this area.

There are other additions to my office such as a live plant on a beautiful wood table in the foundation and family area.

I’ve had a lot of fun using my intuition to select pieces I am adding to my office. The energy has definitely shifted and it has such a great feeling from the moment I walk through the front door.

I am continuing to add to the space to create the best feeling I can. Whether I am meeting with a client, working on a new information product, blogging or being interviewed by the media, my space energetically supports my actions and efforts.

Not only do you need to set things up in your visible work area, it's beneficial to have the right kind of software programs that support you in your day to day activities.

A few services I use that I definitely wouldn't be without out (at this point in time) are LeadPages and Instant Teleseminars. Both are essential in what I currently do.

leadpagesWhat are you doing to enhance your work-space? Regardless of whether you work out of your home, an office offsite, you share an office or you co-op, you can do amazing things to enhance your space and making it somewhere you love showing up fully for your business, your clients and customers and yourself.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

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Get You Noticed by the Media by Newsjacking Your Book

The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking it is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happing right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States.

What about those who deal with ethics in fundraising. With the Donald Trump situation about his fundraising practices, you could get a lot of mileage from NewsJacking the topic.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better the NewsJack than this epic day.

If you have a book launch coming up, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you. Another is to write a book that's newsworthy. Not sure where to begin? Check out my complimentary webinar – The Power & Profit of Kindle Books. Click here for full details.

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Use your business as a vehicle to influence positive change

Can our businesses contribute to solutions to many of the world problems we are experiencing more frequently every day? As entrepreneurs, are we able to fuel much needed shifts in perceptions, beliefs and reality of what is possible? Is it wise for entrepreneurs to speak their truth publicly beyond simple business as usual?

Personally, I believe we have a responsibility to be more visible with what is possible to make life better for others. Our businesses are a powerful vehicle to fuel the change.

Demand what you want (naught)

Recently, there was a post on Facebook that simply read, “Demand peace.” This got me thinking about what it means to demand anything.

Sure we can demand something, but demanding accomplishes very little over the long-haul. Demanding equates to blowing smoke.

Do not demand what you seek to experience, but rather, live it. It is in living what we desire, we will have more of whatever it is we desire.

Focus matters

What we focus on, we do get more of. There is so much evidence of this and the focus must be consistent. You cannot set the intention for something, make a commitment to staying the course and then after a day or two, go back to old beliefs and behaviors.

“I was once asked why I don't participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I'll be there.” Mother Theresa.

Commit to change

Change occurs when we are more committed to the change rather than the comfort of the familiar.

If you want more love, you cannot demand someone love you. The way to have more love is to be more loving. ‪#‎beloving‬

If you want more health, you cannot demand your body to suddenly become healthy. You must take healthy actions on a daily basis. ‪#‎healthychoices‬

If you want more understanding, you cannot demand someone to understand you. ‪#‎understandfirst‬

If you want peace, you cannot demand people. You must live in peaceful ways. ‪#‎liveinpeace‬

Demanding something may get a temporary result. However, for long-term results and true change, it is up to each one of us to live in the space of love, hope, caring, compassion and forgiveness.

It is never too late to shift one's perception and recognize the fact that children take on beliefs, actions and assumptions based one what they see, hear and are taught through the behaviors of others on a daily basis.

May we walk hand in hand with others from all walks of life in the solution from this moment forward.

In reality, our businesses are vehicles for change. And change we must. We must change what it means to contribute. We must change what it means to be a successful entrepreneur. We must change our level of willingness to contribute in a positive way.

The world of business HAS changed in some amazing ways. To hold on to the old way of doing things is counterproductive and in many cases a waste of our resources.

Many entrepreneurs go into business for more than simply to make money. We start businesses to make a difference, impact change and influences the lives of those we are privileged and entrusted to work with.

What are you committed to making a difference with?

For those who offer information products and coaching/consulting services, you can impact change through your coaching skills, consulting excellence, books, information products and speaking engagements. It simply takes the willingness to allow the information to work through you.

For those who have store fronts and sell various types of products, you can impact change through the care you put into how you run your business, how you treat your staff, how much you care for your customers and the conversations you engage in.

Change can, and must, happen.

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Turn Tire Kickers into Raving Fans

You’re finally ready to bite the bullet and invest money into Facebook advertising. After all, you've heard for months now this is a MUST DO.

Your goal is to find lots of people who will opt into your subscriber list and then jump at the chance to buy your products and services.

You have a budget. You’ve hired someone who claims to be an ad expert. You have your landing page set. Your follow up messaging is ready.

You sign the agreement, send a PayPal payment to your ad person and wait with excitement for business to explode. And you wait. And you wait. And you wait.

Frustrated, you wonder why people aren’t clamoring to do so much as opt in, let alone buy something.

After all, people who know you love your products and services. But getting strangers to give up their name and email address is near impossible. Here’s why… people are so overwhelmed with the latest and greatest free offer, more times than not they are ignoring what happens to show up in the feed or side panel, especially if they’ve never heard of you.

There’s a huge difference between those who know us and those who don’t. It’s a cold, hard fact. Nowadays you have to warm people up before they are likely to opt-in for something, regardless of how amazing you think your offer is.

One of the best ways to do this is by gaining lots of visibility through content distribution. Often you’ll be better off using a portion of your ad dollars to drive traffic to blog posts and videos before driving them to an opt in page. Granted, your content has to be stellar. The better the content, the more likely cold traffic becomes warm traffic, eventually becoming hot traffic.

Cold traffic needs to be warmed up. You can do this by driving traffic to your blog, articles, videos, etc.

Warm traffic knows a bit about you but they are neutral in how they feel and respond to you.

Hot traffic are raving fans. They definitely want to do business with you.

Gone are the days of people opting in to whatever offer is put in front of them. Now, more than ever, you have to be book coverincredibly strategic about how you gain someone’s attention, what you do once you’ve got their attention and how much effort you put into value added information.

One way to warm your market up is with a highly valuable book. When the book is FREE you have a great opportunity to warm someone up quickly. See what I mean by accessing my FREE Kindle book – Power Up Your Sales – CLICK HERE.

 

 

5 Must-Know Trends of 2015

2015 promises to be an amazing year for small business owners. In the coming year there will be some incredibly important marketing trends that will impact the way you do business.

Some are minor and simply a continuation of what is already happening. Others are major and will heavily impact all you do.

Knowing what is coming will allow you the opportunity to offer products and services that address the needs of your customers and clients.

1.  Obesity will continue to increase and yet, more people will be willing to take 100% responsibility for their own health through more organic eating and consistent exercise.According to the McKinsey Global Institute the global weight-loss market is worth an estimated $586.3 billion. But obesity continues to rise with over 1.4 billion adults being overweight.

If you’re a health and fitness expert you are in a great position to educate the market, offer long term solutions, teach others how their habits are keeping them fat, unhealthy and toxic.

2.  Women will take on more leadership roles and have the willingness to take bigger risks personally, professionally, financially and spiritually.

Robin Ely and Colleen Ammerman of Harvard Business School, and Pamela Stone of Hunter College and the CUNY Graduate Center, recently released a paper based on a study of more than 25,000 Harvard Business School graduates, focusing their research on baby boomers (ages 49-67), generation X (ages 32-48), and millennials (ages 26-31) of both genders.

According to their findings, “There is a growing belief that not only do women bring a different and effective approach to management, but also that this difference is beginning to positively influence the organization in very specific ways. The stereotypical masculine view of leadership, alongside preconceived opinions of what it takes to be an effective leader, are inexorably giving way to leadership traits that are more inclusive, interactive and nurturing in style.”

3. There will be a huge increase of those 50 plus starting a business for the first time. For some, it is by design, for others, out of necessity.Due to fewer people having retirement funds, minimal savings and higher expenses, 2015 and beyond will see a dramatic increase in first time business owners over the age of 50.

The greatest challenge will be for those who are not business savvy, do not have the entrepreneurial mindset and in dire need of understanding what it takes to start, run and thrive in business.

4. Nonsensical videos will continue to clutter the Internet costing businesses billions of dollars in lost productivity. With the increase of technological capabilities and the number of devices with video shooting capability, we will see an increase in the number of videos loaded up on YouTube, Facebook, and other social media platforms.

According to Business Insider, “Smartphones, time-wasting websites and gossip can cost U.S. companies an estimated $650 billion a year.

5. The increase of indie authors, singers, artists and creatives willing to put their work out to market will level the field more than in the past.

Barriers to entry for the work of Indie artists are almost nonexistent.

With increased distribution channels there will be increased opportunity for Indies. Yet, the greatest barrier to success for any Indie is their knowledge on how to market their works.

These are only a handful of the trends in the coming year. You might be wondering how this impacts you. Find out on January 15th when I share more trends that will impact how you run your business in 2015 and how you can benefit from these trends.

Join me for “2015 marketing Trends You Need to Know About.” This is a private event for Power Up Insider Club members. During this member-only webinar you will learn how to fully position your products and services in a way to ride the wave of hot trends.

Not a member? Join for only $27. http://www.powerprofitsinsiderclub.com/

Not only will you receive weekly business growing lessons, you will also have a spot reserved for 2015 marketing Trends You Need to Know About Webinar.