Content marketing is dead… and other lies circulating online

Most experts are looking for ways to get seen in a big way. Showcasing your expertise can set you apart from all the other experts vying for the same market share.

A great way to showcase your expertise is to blog. However, blogging in and of itself can go only so far. In addition to posting information on your blog, it's essential to proactively promote the post.

One way to do this is to grab the permalink for a specific post and go to town spreading it around social media. Keep in mind, simply throwing the link up, like mud on the wall, will not get you the best results. Having a targeted approach will.

When you are targeted in your approach, your posts get picked up by other experts who may actually feature your writing. What could be better than to be put in front of new eyeballs?

Such was the case with a recent post of mine.

https://authoryourwebsite.com/…/weekly-top-articles-author…/

Is Content Marketing Dead?

I do a lot of content marketing. What's interesting is there are people who are touting the fact that content marketing is a thing of the past. “Content marketing is dead,” wrote one “expert.”

Really?!?! Not so. Content marketing is on the increase.

The thing you want to keep in mind is this; there are many formats for your content. Your job is to figure out what will get you the greatest ROI.

This is all about visibility. The more visible you are, the better.

Visibility creates opportunity. Just like having my posts picked up by other experts, you can do the same. However, you want to be consistent in your efforts.

Over the years, I've written thousands of articles, posts, tweets and social media posts. The reason I do have what appears to be lots of opportunity is because I've put lots of effort into my visibility.

Other lies

Some people will lead you to believe you don't have to be consistent with what you are doing. This is yet another lie of online marketing and gaining visibility. In truth, you should be doing something every single day to get your message out to market.

Let's go back to the blog example. When you blog, grab the permalink to the post. Distribute the permalink to various locations including Facebook, LinkedIn, Twitter, your subscriber list. You can also re-purpose your post into an article that is distributed to various article directories.

Do you have the visibility to create opportunities?

Want to learn how? Join me on January 10th in Portland, Oregon for my one day workshop – Rock Star Visibility. http://www.powerupforprofits.com/tranform2018

Authors: Radio and Podcast Interviews Create Untold Opportunities

As an author, one of the most effective ways to gain market visibility is with podcast shows and radio interviews. The beauty of interviews is they can be done from the comfort of your home. You don’t need to dress up for over the phone interviews. You simply show up.

With proper planning, you can interview several times a day during a book launch.

Something to keep in mind is this; the more you interview, the more you interview. It’s not uncommon for a show host to reach out when they’ve heard you on another show.

Shows Don’t Necessarily Equate to Sales

Appearing on a show is not necessarily going to equate to book sales. However, it does equate to market reach and credibility.

To get the most from your interview efforts, it’s essential to have all your ducks in a row. Your books should be properly listed on whatever book sites you want them on such as Amazon.

Your website must be visitor ready including a media page. Your response time needs to be stellar when a show host (or someone on their team) reaches out to you.

Again, don’t assume you are going to sell boatloads of books when you are on a show. Do assume listeners may Google your name and book when you’re on a show.  Be prepared for those who visit your website.

What Hosts Look For

Producing a show takes a lot of work. Add to this the fact that audiences want to hear top notch experts and the job of a host can be very difficult when it comes to keeping an audience engaged.

Show hosts look for engaging, entertaining and timely experts to be on a show. Whether it be a podcast or radio show, being an in-demand guest is something any author would be wise to figure out how to gain entry onto this platform.

Opportunity Abounds

Many authors say there is no opportunity to get on shows. Others say there is more than enough opportunity.

I’m here to tell you, there’s ample opportunity. You just need to know how to find the shows looking for someone with your expertise.  Once you find the shows, you need to approach the host in a professional manner by being fully prepared.

Huge Success

“Radio interviews have been one of the cornerstones in the massive success of our Chicken Soup books.” – Mark Victor Hansen – #1 New York Times Bestselling Author and Co-Creator, “Chicken Soup For The Soul” Series.

During the launch of their first Chicken Soup book, Jack and Mark sought out every interview opportunity they could find. As the story goes, they often did several interviews a day. Knowing the power of this medium, both authors left no stone unturned to reach as many people as possible through the power of radio.

Amazingly, at the time of their first Chicken Soup book release, podcast shows were not at all popular. Jack and Mark’s success was directly related to radio.

Today, authors have more opportunity than in years past, but there is also more competition. Thus, the reason to be fully prepared for opportunity.

Plan the Process

To get the most out of your efforts, you need to plan the process. Have all your marketing material ready to go, your website media-ready, and a solid follow up system in place.

Two marketing pieces you need are a media kit and an expert one sheet.

Media Kit

A media kit, also referred to as a press kit, is information that represents you, the author. It also includes information about your book(s).

In days past, it was a physical package that you would mail via snail mail to a show host or producer. Today, it is often a PDF document that contains the necessary information a show host needs.

A few key elements of the media kit are your bio, images of you and the book, information on your book, media releases about the book, FAQ’s, expert one sheet and a list of media appearances.

To make things as easy as possible on those who express interest for you being on a show, create a section on your website where your media kit is easily accessible.

Expert One Sheet

An expert one sheet, also called a speaker one sheet or author one sheet, can be one or two sided. It’s an easy to access document containing similar information as a full-blown media kit, but it’s on one page that is either one sided or two sided.

A few elements are:

  • Author bio
  • Headshot
  • Book image
  • Testimonials
  • Speech topics
  • Contact information including social media platforms

Create Opportunity

Don’t wait for show hosts to contact you. Your job is to create as much opportunity as possible. First, develop your marketing material. Next, seek out shows you would be a great fit for.

One of the best ways to get booked on shows is to sign up for a service that sends you listings.

In this short article, there are great tips on how to do this. http://www.radioguestlist.com/radio-interviews-how-to-get-booked-on-the-radio.html

Of course, you can also look for shows other authors who write in your genre have appeared on. Create a list of ideal shows you want to appear on then contact the person who books guests.

This is more time consuming, but a very targeted way to find opportunities.

Regardless of how you find shows, interviews are one of the best ways to expand your market reach, visibility and credibility.

 

 

Save

Save

Save

Save

Save

Save

Save

Authors: LinkedIn May Very Well Be Your Missing Link to Success

It’s one thing to sell books. It’s something completely different to know your book can open lots of back-end opportunities like speaking engagements, coaching and consulting opportunities and interviews.

With my book, Power Up for Profits, not only did I make thousands of dollars on the front end from direct sales, I made hundreds of thousands on the back end because of the doors the book opened up.

Books Alone Rarely Make Enough Money

Books, in and of themselves, rarely make enough for an author to claim financial success. The back-end opportunities are where the real money is.

Yet, most authors don’t know how to find these opportunities.

Some of the revenue streams are speaking engagements, consulting gigs and coaching clients.

Depending on who your sweet spot readership is, one avenue that might reap huge benefits, and create great financial rewards, is LinkedIn.

What is LinkedIn?

LinkedIn is a social networking website geared towards professionals such as corporations, management, executives and nonprofits.

If any of these are in your wheelhouse of clients, you would be wise to learn how to optimize all that LinkedIn offers.

LinkedIn offers instant access to a network of people in specific fields and industries. With great search functions, you can search for new opportunities in a very targeted way.

One of the best features of LinkedIn is the ability to generate sales leads. However, there are specific ways to optimize your efforts.

Here's What LinkedIn is About

According to the information listed on their site, “LinkedIn is the world's largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world's professionals to make them more productive and successful. We can help you:

  1. Establish your professional profile and control one of the top search results for your name.
  2. Build and maintain your professional network.
  3. Find and reconnect with colleagues and classmates.
  4. Learn about other companies, and get industry insights.
  5. Find other professionals in the same industry using groups.
  6. Share your thoughts and insights through LinkedIn’s long-form publishing platform.
  7. Tap into the knowledge of your network.
  8. Discover new career opportunities by searching for jobs.

As an author, consultant, coach or speaker, there is ample opportunity when you tap into the incredible community on LinkedIn.

Each Contact Worth $58.20

In a recent conversation with my friend and colleague, Janis Pettit, it turns out every contact we have on LinkedIn is worth an average of $58.20 each. Can you imagine?

Compare that to the typical email subscriber, who is worth an average of $1 to 5 each for most people. The difference is in the quality of connections you make on LinkedIn if your clients are other businesses.

Janis started gathering case studies on the amazing results she was getting generating leads for her clients using LinkedIn, and she wants to show you how you can do the same.

According to Janis, authors are sitting on a gold mine with LinkedIn. If you, as an author, speak to corporate audiences, imagine the wealth of opportunity LinkedIn offers… when you know how to tap into it.

Not sure?

On Thursday August 17th Janis is doing a full out training with her partner Jeff Smith,
one of the top LinkedIn Experts.

How to Get 3 or More Lucrative Clients a Month using LinkedIn

Go here to discover everything they’re covering during this webinar  http://www.powerupforprofits.com/janis

For any expert, consultant, coach or business owner, this is going to blow you away. This is a TRAINING EVENT. You will leave with a LinkedIn lead generation system you can use right away.

They’ll even show you a case study of someone that generated $70,000 in a few weeks! While that may not be typical, would even a portion of that help you out?

Check out the training. There’s no charge to join in. http://www.powerupforprofits.com/janis

 

 

 

Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories

Something I focus on with my books, speaking engagements and consulting is gaining visibility. Early on in my writing career, it was much more difficult to gain visibility compared to today. Yet, today, there is more noise than in the past.

Early on in my writing career, a popular way to gain visibility was with media releases. Another was with radio interviews, but often it required going into the station.

Today there is so much more we, as authors, have available than in the past.

What with social media, joint venture partnerships, affiliate marketing and online article directories, today there are incredible opportunities to get your message out to market in a big way.

With a little bit of research, an author can find plenty of opportunity to get their message out to market.

Where Have Other Authors Appeared?

A quick Google search on authors who write in a similar genre as you will bring up ample listings of where you can target your message. For example, with my soon to be published memoir, my readers also enjoy the works of Cheryl Strayed, Lisa Nichols, Elizabeth Gilbert and Janet Attwood.

For example, by using the search term “Cheryl Strayed blog postings” there are countless listings of where Cheryl has either guest posted or been featured. All of these are potential locations for me to have my work featured.

With each of the authors who have a similar market reach as me, I would go through the same process.

I then input the information into a spreadsheet.

Granted, this is a time consuming process. You may want to hire a virtual assistant (VA) to do the research for you. After all, for $10 – $20 an hour, you can get quite a long list of potential locations to have your writings featured for under $50.

Hiring a VA to do this type of research frees up your time to write your posts, interview and put your efforts into the activities only you can do.

Breaking Stories

Another way to gain lots of visibility is by piggybacking off of breaking stories through the process of Newsjacking.

The first time I heard the term Newsjacking, I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.

But upon a bit of research, I realized that NewsJacking is a powerhouse way to get noticed by the media AND potential clients.

According to the official site for Newsjacking, “It is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.”

That’s quite a mouthful to basically say, “Newsjacking is a way to utilize trends in the media to enhance traffic to various locations including your social media channels and your blog posts.”

Finding Trends

So how do you find trending stories? It’s actually as close as Twitter, Google, and virtually any search engine.

According to David Meerman Scott, who wrote the book on NewsJacking, “When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention.”

As a story develops in real time, people, who could be potential clients, are interested in what’s happening right now.

With all the forms of social media including blogs, podcast shows, videos and social networks like Twitter, Facebook, Instagram and so many others, this is one strategy that can be absolute game changer for you and your business.

Specifics to Finding Trends

There are quite a few ways you can find what’s trending in an up to the minute fashion.trends-three

A simple Google search with the key words, “Trending news stories” will bring up lots of locations you can get ideas for how to position your message.

Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, let’s say you are a company that provides storm protection insurance. At the time of me writing this post, there was a trending topic about a huge storm brewing off the coast of the United States. You could piggyback off of what's trending.

Then there is the trending topic of National Boyfriend Day. If you are a relationship coach, what better then to NewsJack this epic day.

Whatever your area of expertise, there are bound to be ways to NewsJack.

Book Launches Benefit from Newsjacking

If you have a book launch coming up, you can definitely NewsJack stories that tie into your story-line, theme or topic.

With my memoir, some of the areas I can piggyback off of are homelessness, addictions, coming out and failure to success. These topics are all part of my memoir. (Be watching for more information on the release date)

However, be aware of any holidays or celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

During your launch, keep an eye out for anything trending that would allow for your book to have a connection to. This is NewsJacking at its best.

This is just one way to make the media work for you.

Gaining visibility for your book is an ongoing process. One way to get the most for your efforts is to do something every single day to let potential readers know about your book. To learn powerhouse ways to do this, get my FREE report – Hit #1 on Amazon. Click here to access.

 

facebook-image

Be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

 

Save

Save

Save

Save

The Why and How of an Author Media Platform

Wouldn’t it be great to write your book, get it published and have Oprah’s people call you for an interview? Or maybe 60 Minutes comes calling for an appearance on the show. Even having local media reach out would be an author’s dream come true.

Can this happen? Well… yes and no.

If you do nothing to raise awareness about your book, it’s very UNLIKELY your phone will ring off the hook.

On the other hand, when you’re proactive in your book marketing, amazing things happen. Suddenly, you can become a media darling.

Was It Luck or Hard Work?

When I think of incredible success stories of authors, Jack Canfield and Mark Victor Hansen of Chicken Soup for the Soul fame come to mind.

By now, it’s no secret they literally worked their butts off, took tons of risk and didn’t stop when it came to spreading the word about their first book. The rest, as they say, is history.

Yet, many aspiring authors choose to say Jack and Mark are the lucky ones. It has been said, “Luck is when opportunity and preparedness meet.” They prepared by working hard, having a vision and doing all they could to gain visibility for their book.

An area both Canfield and Hansen focused on was getting as many media interviews as possible. While most authors would settle for a few interviews over a period of months or years, Jack and Mark did interview after interview after interview.  Often several in one day, day in and day out.

One could say they were obsessed. In their case, being obsessive paid off.

In the early nineties, when the first Chicken Soup book was released, there was not the availability of media opportunities like there is today.

Visibility Rules

Not only is traditional media easier to reach for a story pitch than it was back then (due to so much information being available online) today there are other forms of media such as social media, blogs, podcast shows and Internet radio virtually any author can tap into.

It’s all about visibility in front of your sweet-spot reader. There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  •     Interviews
  •     Book signings
  •     Speaking engagements
  •    Amazon rankings

Sooner is Better

Although most authors tend to think about publicity after the book is published, it’s essential to start sooner, much sooner.

Begin long before the actual publication date. However, even if your book has been in print for a long time, don’t let this discourage you. You can still do a lot to gain traction and visibility.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 in sales in the lifetime of the book.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Media folks are always on the lookout for authors to interview and books to feature.

As an author, you knowing how to market online is a huge plus. Best part of all is this; you don’t have to be a techie to market online.

Build a Platform

Basically, a platform is where you will appear. The platform is where the author has an audience following and is seen.

The platform gives the author a ready-made potential of readers. Nowadays, this is a MUST HAVE for authors.

The bigger your platform, filled with raving fans, the more books you are likely to sell. And plaforms are all about visibility.

Build visibility on social media

The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.

Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.

There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.

Content is King

Position your expertise with content. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.

Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.

As with your social media efforts, content marketing can get you noticed by the media.

Distribution to directories allows for new readers and the media to find you.

A big part of content marketing is posting on your blog. This allows for your current followers to enjoy fresh content.

Post the permalink from the blog post on social media, send an email to your email subscribers to gain even more traction for your efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.

Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.

Pitch Perfect

Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.

When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.

Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.

Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

Jump Start Your Efforts with Someone Who's Been There, Done That

If you’re ready to completely jump-start your book marketing efforts and fast-track your sales, check out my full Book Accelerator program. I've included incredible information on how to launch a successful book campaign.

In it, you learn the various aspects of a powerhouse book launch campaign. This program is designed for authors who don't want to spend month after month trying to figure it out. At your fingertips you'll have exactly what you need to sell lots of books, create back-end opportunities like speaking, consulting and coaching and so much more. Check it out.

CLICK IMAGE BELOW FOR FULL DETAILS

 

Using Twitter to Market Your Books

As an author, it’s your responsibility to market your books. Regardless of what your publisher promises, you still need to get on board with you own strategies for marketing.

A great way to gain visibility for your book(s) is through blogging; both on your own and as a guest blogger.

Yet, you don’t want to stop there. There’s a lot you can do with the posts.

Start by making sure you have a link to your Amazon page for the book in the post. When guest posting, you need to get permission from the blog owner before posting your book link. Most blog owners are glad to have you do so. Some may want to use their Amazon Associate link. You can work out the details prior to writing the post.

On your own blog, post a link to your book Amazon page in the body of your post.

Permalinks Rule

Once the post is written, copy the permalink and post in as many locations on social media as possible.

For example, with this post, I will put the permalink in Faceook and LinkedIn groups and I will tweet posts on Twitter. Of course, I can do more, but for the purpose of this article, I wanted to show you how simple this is.

Using another blog post for this example, the images show you exactly how this is done.

Twitter Love

For a long time, I didn’t use Twitter. Mostly because I didn’t understand how valuable Twitter actually is. One thing I now know and appreciate is that my readers, my clients and my audience are already on Twitter. So are yours.

One of the most difficult things to understand is how to get your message across in 140 characters. This is why some people don’t understand the value of posting on Twitter. Yet, once you get the hang of it, it’s actually very easy to post a power-packed message.

Hashtags are a Must

A huge part of the success of posting on Twitter is to use hashtags (#) in your tweets. A hashtag is any word beginning with the # sign (an example might be #blogwriter).  It is a way to categorize messages to help them show more easily in Twitter search.

Hashtags can be used to organize conversations, themes, groups, interests, celebrity mentions and topics.

The best thing to do is develop a routine that you adhere to on a daily basis. As with just about anything, a hit and miss effort will get you minimal results. But a consistent, daily effort will yield great results over time.

Ready to learn Insider Secrets to Get to #1? Click here to join in on my FREE webinar.

 

 

Save

Why Not Get Paid to Mess Around on Facebook and Twitter?

It’s amazing how much time people spend on social media with nothing to show for their efforts. What starts out as simply checking out what’s happening on Facebook or Twitter results in hours of mindless activity.

Imagine if you could make money from your social media efforts. You can… if you have a plan.

Rather than mindlessly going from platform to platform, develop a strategy for your efforts.

One of the best ways to make money with social media is to become a social media manager. What this means is that you manage other people’s social media.

What’s great about doing this is you get paid to do what you already enjoy doing; mess around on social media.

One of the fastest growing job markets, consulting opportunities, and business growth areas is in the world of social media. There is so much available, it’s simply a matter of deciding where to put your efforts.

Social media manager

To be a good social media manager, you need to understand your client’s needs. You must know what they want, need and fear. If you can understand what they want and you can determine what they need, you are well on your way to a great outcome.

Keep in mind, your clients don’t want to deal with the minutia of social media. As a social media manager, they want you to handle the details that will get them the results. They DON’T want to do the work. This is where you can misread the needs of your clients.

Bottom line is this, your clients don’t want to have to think about the details. They want you to take care of this.

You must be the easy, simple solution.

Reputation Management

As a social media manager, something you can offer your clients is reputation management. Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about them.

A huge aspect of reputation management is building market perception. Another aspect is crisis management if the need arises.

Make Life Easy for Your Clients

The simpler you make it on your clients, the better. One thing to avoid is getting caught up in trying to explain details of what you’re doing to get them a result. Giving too much detail can frustrate those who are not as passionate about social media as you are.

What they want are results. Get your clients results and they will be happy campers.

Responsibilities

As a social media manager, your responsibilities can include (but are not limited to):

  • Goal setting
  • Strategic planning
  • Content management
  • Lead generation
  • SEO
  • Digital Marketing Manager
  • Content Marketing Manager
  • Customer Experience Manager
  • Community Manager

Recommended Traits

You must be highly motivated, creative and have a passion for what you are doing. You must also make yourself visible to build your own business.

To stay on the leading edge, it’s necessary that you always be learning. Things change so rapidly in the world of social media that you absolutely must stay on top of these changes.

However, you will be well served not to be all things to all people. Niche markets and niche areas of expertise will get you, and your clients, the greatest results.

For example, there are social media managers who focus solely on working with authors. By having this type of focus, you can go deep into your area of expertise and be able to more fully serve your clients, thus getting them the results they desire.

With the growth of the publishing industry and self-published authors in particular, there is ample opportunity for a social media manager who specializes in working with authors.

Earn while you learn

Check out what one woman has managed to do in order to monetize her efforts. www.powerupforprofits.com/social

To assure it would be a great fit for those in my community interested in easy monetization of your business, I ordered the program.  I was impressed with how simple the training is, yet chock full of great ideas.

You get a ton of value for the investment.

If you decide to get this program, I will get a small affiliate commission. And yes, this is just one way you can monetize your efforts… as an affiliate.

So rather than simply spinning your wheels on social media, why not get paid for your efforts?

Conclusion

The bottom-line is this; you can spend your time on social media and get nothing for your efforts OR you can make money doing what you love; messing around on Facebook and Twitter. The choice is yours.

 

How to tell if your business is headed for failure

avoid-failureWhy is it that a business will likely fail? From my experience in working with clients, it's lack of focus and continually chasing after BOS's – bright, shiny, objects.

When people say, “You can have it all and you need not make any sacrifices,” these people are usually broke and closing the doors of their businesses. You DO have to make sacrifices, but that's not such a bad thing.

**Sacrifice the television shows with no redeeming qualities.
**Sacrifice the social media time that sucks up your energy
**Sacrifice the cute videos that take up hours of time before you look up to see time has slipped away
**Sacrifice bad eating habits that make you crash and burn
**Sacrifice an extra 30 minutes in bed that could have been used for exercise to keep you sharp, in shape and competitive in your business.

Check out the article in Forbes.comhttp://www.forbes.com/…/five-reasons-8-out-of-10-business…/…

Truth be told, it's NOT always easy to run a business. After over 22 years in my current business, I've had my ups and downs. Good times, and tough times.

One thing I've learned is to watch who I take advice from. Who I surround myself with. And who I hire to mentor me. And yes, you must have mentors. If you're trying to go this alone, that's a huge mistake.

A mentor is someone who has more experience then you. It's unlikely you'll find everything you're looking for in one person, but be careful not to get direction from too many people at one time. This can cause stress, internal conflict and confusion.

What to look for in a mentor

According to a post on the SBA site, “In the first months of opening your business, you’ll need to make many important decisions. But you don’t have to make every decision on your own. Ultimately, you’re responsible for your business, but you can always consult a mentor for advice.”

Gain visibility

A big part of business success is knowing how to become visible. There's no shortage of ways to do so online. However, you have to pick and choose according to who your market is and where they “hang out.”

Here are just a few of the many ways you can increase your visibility, thus increasing your opportunity.

  • Bloggingkindle
  • Guest blogging
  • Radio interviews
  • Podcast interviews
  • Joint venture partnerships
  • Speaking at industry conferences

One of the best ways to become visible is to write (and market) Kindle b00ks. Learn how with my FREE webinar – The Power & Profit of Kindle Books.  It takes place on November 29th. Click here to register.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In facebook-imagethere you will find lots of like-minded entrepreneurs who are living lives of passion.

 

Save

Thunderclap; A great way to sell books

visibleAs an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books.

The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell.

A great way to sell books is word of mouth. Regardless of whether from industry influencers or “average” readers, word of mouth is “the cat’s meow” of book marketing.

A powerhouse resource for recommendation and word of mouth marketing is Thunderclap.

Thunderclap is an online tool that allows your friends, colleagues and industry influencers help you spread the word about various types of campaigns including book launches, fundraisers, product launches and events.

It’s often been described as an “online flash mob.”

Getting Traction

To get the most traction from your Thunderclap campaign, give yourself plenty of time to invite people to join your campaign. To get the greatest result, it helps when you reach out to people one-on-one rather than with a broadcast message.

The best way to get people involved is to ask. Many people may not have heard of Thunderclap, but most industry influencers have; especially in online industries.

If you have a working relationship with an industry influencer, start there. It’s easier to get yeses from others when they see you have a few influencers helping you to spread the word.

One Thunderclap campaign I did was to raise awareness about animal rescue, specifically for my newest rescue.

thunderclap-1Set a realistic goal

Although it would be great to get thousands of people to promote for you, it’s best to start with a realistic goal of 100 people. You set the goal, but be careful not to be too “pie in the sky” with your vision.

Once you set the goal, you simply have to invite people to help you promote. The best part of using Thunderclap is how easy it actually is. It is one of those “press of the button” type programs that can get your message in front of hundreds of thousands, even millions, of people with as few as 100 partners.

thunderclap-2

 

 

 

 

 

 

If you're planning on writing a Kindle book, Thunderdclap is a great way to gain visibility. However, first you have to write the Kindle book. Not sure where to start? How about my FREE webinar on November 29th? Click here.

facebook-image

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

Save

Save

Save

Save

How to Get Your Book “Discovered” by the Media

You’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them.

There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  • Interviews
  • Book signings
  • Speaking engagements

Power_up_your_salesAlthough most authors who plan to promote their book tend to start after the book is published, it’s best to start long before the actual publication date, don’t let this discourage you if your book is already in print.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 a year in sales.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Knowing how to market online is a huge plus.

Be prepared to create as much opportunity as possible with a proactive approach to marketing your book.

  1. Build visibility on social media. The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.
  2. Position your expertise with content marketing. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.Distribution to directories allows for new readers to find me.Posting it on my blog allows for my current followers to enjoy more relevant content.From there, I can use the permalink from the blog post to share on social media, send an email to my subscribers and gain even more traction for my efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

  1. Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.
  2. Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.
  3. Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

One way to gain visibility is with Kindle books. Not sure how to get your first Kindle done? Join me for a FREE webinar – The Power & Profit of Kindle Books. November 29th. Click here to register.

facebook-image

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

Save

Save

Save

Save

Save

Save