Why most people never get a return on their investments

fb groupI belong to a private Facebook group with over 400 entrepreneurs who each invested right around $750 in a very topic specific program. Anxious to learn as much as possible, I immediately dug into the content.

One of the greatest benefits of the investment in the full program is the private group. What’s interesting is this… we each invested the same amount and yet most of the people in the private group are not utilizing all that is available to them. There are 5 – 10% of us who are doing anything.

One of the greatest benefits of the group is the expert who created the program is incredibly active in the Facebook group. This, in and of itself, it worth so much.

Those of us who jumped in with both feet (even though we all started in the same place of knowledge level – minimal) are gaining the most value, moving forward quickly due to our involvement and we support of each others goals.

What I’m learning from the investment in the program and the group is yet another strategy I will be using to generate a very high stream of revenue. The amount of time I am putting into this before I make my first dollar with the information is substantial. By launch date (no later than April 21st) it will be over 2 months of my time and two virtual assistants (VA) on my team and my partner’s time.

The financial investment is considerable, what with the program,  my VA’s time, software I need for this and other needed items. Yet, with the foundation we are laying I KNOW the return on investment will be huge.

Back to the Facebook group. Although there are hundreds of members, it’s likely only a few will recoup their investment, let alone make a profit.

It’s not that those who will profit are any luckier or less busy than the ones who won’t. Nope, it’s that we have different priorities.

The ones who are jumping in and doing what we need to do including investing time, money and energy are all very busy. For me, I have a webinar a week each week until launch time on April 21st, I have several radio interviews, we are re-launching three product lines within the next 30 days, I have Power Up for Profits Live! in May – and a few other things.

Click here for Power Up for Profits Live! tickets.  powerliveaudience

No one escapes being busy. It’s really about prioritizing.

The reason I share this is because I see the same thing with virtually any product or service on the market.  There are those who buy something, think it’s cool, but never do anything with the information and then say, “This stuff doesn’t work.”

Or they admit they just didn’t make the training material and launch of the information a priority.

You are the only person who can make the decision of what’s most important in your business.

I get it that people are busy. We all are.

The bottom line is this… you must make the decision of what is most important in order to take your business to the next level.

One of the best places to get a great jump start, network and get on track with taking your business where you want it to go is to meet me in Phoenix in May.

Click here to grab your spot. video 1

I have people who will say, “Kathleen, it’s easy for you to make the investments you need to in order to grow your business. For me I have this and this and this going on.”

What I invest today is considerably more than in the past but I had to start somewhere. If my palms don’t sweat I’m not playing big enough.

Every step of the way you must make decisions on what you will invest in.

How big do you play?

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Quit spinning your wheels with social media marketing

Knowing how to get the most from you time in social networks can be a huge challenge.

Not only have I been marketing online for well over 15 years, I’ve been involved in various social networks for as long as I can remember.

Knowing how to effectively use our time and get the most from our efforts can be a huge challenge.

I’m always on the lookout for great information on how to get the most from the time I spend in social networks.

I was thrilled when super affiliate, Lynn Terry, created the ultimate social media marketing program.

Now that I’ve gone through quite a bit of Social Marketing Results I am even more convinced than ever this was a great investment.

On the upside the content was complete, easy to understand and implement.

Lynn shows how you can get incredible results in just 15-30 minutes a day without spending a dime on ads. She gives very specific strategies that anyone from the newest newbie to the most experienced marketer will benefit from.

Best of all, the information can apply to just about any industry.

With the good there is a bit of the bad. The downside is that Lynn has given so much content that you do need to plan your study time. If you’re looking for a short, fluffy program, Social Marketing Results is not for you.

But if you’re looking for a content rich program created by one of the world’s most renowned experts, then you need to check this out right now. Click here

 

You don’t have to spend money on Facebook ads ever again!

choiceWhen you look at all the options on how to get the most out of social media, it quickly becomes overwhelming. Worse yet, it’s hard to know who to listen to. Nowadays, someone reads a book, listens to a teleseminar, watches a video and immediately calls themselves a social media expert.

It’s scary when you think about how many people are “experts” and yet, not getting the kind of results they say they can teach you to get.

Yet, there are some experts who are definitely the real deal. They’ve accomplished what they are teaching.

Recently, I saw a post from my friend, David Perdew, about a recently released program by Lynn Terry.lynnterry

Having known Lynn for many years, and knowing she is definitely a tried and true expert, I decided to check the program out.

In less than 15 minutes I got more great tips on how to drive traffic, build market reach, get raving fans and make money with social media than I have in quite some time.

Without a doubt, this is one of the best programs on the organic side of social media out there.

Actually, Lynn shows you how to get results in just 15-30 minutes a day without spending a dime on ads.

This really appealed to me. Especially since last month alone I spent nearly $1,000 on FB advertising.

The difference between paid traffic and organic is this; organic traffic tends to be much more loyal and a heck of a lot more interested in who you are.

If you want to learn from someone who is down to earth, generous in her knowledge and a stellar expert check out Lynn’s program.

 

SlideShare -The Sleeping Giant of Social Networks

With all the choices of social networks and social media marketing you might wonder where your time is best utilized.

The standard locations are:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Google+

One social network proving to be incredibly valuable is SlideShare.

Although I’ve known about SlideShare for quite some time, it’s been only in the last month I’ve actively utilized this great resource.

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

Whether you want to spread the word on a PowerPoint presentation, an article or a video, you will benefit greatly from incorporating SlideShare into your marketing mix.

With one recent presentation I posted I had over 335 views in just a few hours. Those are 300 potential opt in subscribers to my list. They are also 335 potential buyers of my products and services.

 

Not only did I get a lot of views with this presentation it streamed as Hot on Facebook. This is an added benefit that generates even more visibility for my presentation and my expertise.sli

Here are a few tips to get the most out of SlideShare.

  • Give your presentation a name with keywords your market uses in their searches.
  • The content on your slides is automatically transcribed, which will boost your SEO. As with the title, use keywords throughout your presentation.
  • Use images in your presentation especially on the title slide. This is more engaging to your viewers.
  • Add a slide or two with a URL directing viewers to an opt in page. If your presentation is outstanding viewers will definitely want more of you.
  • Put a promotion strategy in place before publishing your presentation.
  • Promote your presentation once it’s uploaded on SlideShare. This will increase views which increases position.

It’s definitely time to check this out as part of your marketing mix.

Be sure to subscribe to The Marketing Mindset to receive regular updates.

Over one billion Facebook posts per day!

Over one billion Facebook posts per day!

Whoa! When I read this statistic I was floored. This is only one of 100 statistics I found incredibly revealing.

Check out the others at The Social Skinny.

If you’re not in the game of social media, you need to be. No matter what industry, what size company, what market or what your products or service you offer, chances are social media will help you to achieve your overall business goals faster.

However, it’s not just a matter of posting a few tweets, commenting on your Facebook wall and putting fun videos up on YouTube. It’s about being very strategic with your time, money and effort invested.

Consider the following:

  • What is your primary purpose for your social media activity?
  • What social networks does your market (tribe/community/family) utilize?
  • How much time will you invest daily (or weekly) to building your presence in various social networks?
  • Do you need to outsource some of the activities required to give you a professional edge?
  • What is your budget for outsourcing?
  • How does your social media activity fit into your overall business model?

Regardless of whether or not you see value in social media, those who do and know how to wisely utilize what is available, will not wonder why they got left in the dust.

What is your best tip for using social media? Comments encouraged and welcomed.

Remember to subscribe to The Marketing Mindset in the box in the upper right area Stay Connected.

Endorsements are useless!

If you’re like me you love when a client sends you a testimonial for a job well done.

Not only do testimonials influence buying decisions, it feels great to be acknowledged in this way.

However, lots of testimonials and endorsements are useless and bogus.

Here’s what I’m referring to; in the last 30 days I’ve received at least half a dozen requests from people I don’t know asking me to endorse them on their quality of work.

They likely read somewhere how important endorsements are, but what they fail to understand is this; asking people they have not done business with to give them a glowing testimonials dilutes the effectiveness of what is being said.

When I receive a request from someone I don’t know, I simply tell them I don’t endorse people I’m unfamiliar with.

I would be hard pressed to believe anything positive said about this person. After all, how many of the “glowing reports” they have are from people who couldn’t say no to their request.

On the flip side, when testimonials and endorsements are true they can (and do) carry a lot of weight.

Here’s a great example. Recently I made a huge investment for one day with a very skilled consultant.

No way would I invest thousands of dollars for one day with this expert (plus travel and lodging costs) if I didn’t do my homework. 

First, I didn’t simply believe “glowing reports” about her. Nope. I did my homework by checking her out with friends and colleagues, did a very in-depth web search, and gave myself a cooling down period before making the final decision.

I can assure you if I found out the endorsements were bogus my investment would have never happened. 

Do endorsements work? Absolutely! But they have to be real and sincere. Otherwise they are useless.

The same holds true for book reviews. They are useless unless truthful by someone who has read your book.

What’s the best way to get a glowing report? Do an incredibly great job while continually bringing high value to your community.

It’s actually that simple.

What are your thoughts on giving and receiving endorsements? You comments and insights welcomed and encouraged.

 

 

 

 

Marketing books with social networks… worth it or a complete waste of time?

A very heated debate in many circles is whether or not social media marketing and social networks are a good use of time or simply the activity of fools. One writer’s group I belong to recently had just such a discussion.

The mud slinging by a couple of members got so intense the moderator of the group said, “Enough is enough.”

I discovered this when my post was rejected. Not for content but because the moderator felt the discussion had reached a point of nonproductivity.

I was in complete agreement with her stand but felt shortchanged in that up to that point there were lots of reasons why someone should or should not use social networks to market a book but very little on exactly how to effectively use social media.

As an author and a book marketing expert I can’t imagine not using social networks to market either my books or those of my clients. However, a very targeted approach is essential.

There are dozens upon dozens of things that can be done. Here are three that can prove to be very effective.

1. Facebook ProPage. Build a following for you and your book with a professional page. This does take time, effort and commitment. Avoid simply starting a ProPage and doing nothing beyond that. 

Be visible, add value and interact.  The more involved you are the more the members will be inclined to want to read your books. (If you add value)

2. Facebook event postings. When you have any type of event as it relates to your book(s) you can post on FB. However, avoid posting every single one or potential attendees may not pay as much attention.

3. LinkedIn Groups. You can begin your own group specific to your market and genre. Groups are a wonderful way to keep in touch. As with Facebook you need to continually add value.

If you do events in your local market you can either start, or join, a group specific to a geographic region. The video I posted shows exactly how.

A local group could be one of the best ways to build community and a loyal fan base.

In conclusion. All of these methods do take time. However, the payoff can be huge. To get the most out of your social media efforts keep an eye on just how much you are doing and what the results are.

Otherwise you will be on the side of the discussion where people say, “Social networks are a complete waste of time.”

I will be the first to admit that social networks can be a huge time sucker with very little result other than people knowing what you had for breakfast.

I will also stand by my position that in today’s world of book marketing social networks and social media marketing are incredible additions to a well planned campaign.

Be sure to RETWEET this post.

 

What if you really don’t need social media marketing?

If you haven’t heard how important social media is in your overall marketing you likely have not been paying attention. To not incorporate social media into your promotional activity is a huge mistake.

However, you need to think through why you are using social media as well as what outcome you desire.

The really amazing thing about social media marketing is how rapidly it is growing. This can be a major challenge for many. Trying to keep up can drive even the sanest man or woman a bit crazy.

Over the last few years an incredibly powerful industry cropped up with virtual assistants, project managers, consultants, speakers, authors and content experts who assist business owners at all levels with their social media marketing needs.

Another area that is growing in leaps and bounds are the DIY (do it yourself) entrepreneurs who may prefer to do their own social media marketing because it is so fascinating to them or they are simply not in a position to hire someone.

Regardless of what level of involvement you have you do need to keep up on some degree of information. For example, lots of people think of social media in terms of only their computer when in fact iPhones and other such devices allow interaction virtually any time, any place.

To help with this I found a blog with 70 Plus Free iPhone Apps for Social Media Mavens. Click here to access.

Sean Something else I have for you to take your Social Network knowledge to an incredibly high level is a free webinar with two leading experts, Sean Malarkey and Lewis Howes.

Both are recognized around the globe for their knowledge, expertise and easy to apply strategies to give you optimal results for your efforts. Lewis Howes is the author of LinkedWorking that teaches individuals how to generate revenues and success using LinkedIn.

Sean Malarkey is a highly sought after mentor and consultant recognized as one of the best in the industry.

Join us on April 5, 2011 for Advanced Social Media Training. http://kathleengage.com/socialmedia.htm

Stand out to be seen in Social Media Marketing -

Guest blogger featuring Elgin SUBWAYSURFER Bolling

"HoCartoonw to I get more views on my YouTube videos?"

"How can I get more tweets on twitter?"

"How do I get people to read my blog?"

These are the questions that loom in the back of the mind of each person striving to not just exist online, but to have a presence, and succeed, whatever that may mean to them.

While relaxing today, I watched Gladiator, one of my favorite movies, starring Russell Crowe. While viewing it I was startled to hear a line in the movie that offered some insight on how to become a social media expert. 

Gladiator Read carefully the following dialogue taken from the film. In this scene, Russell Crowes' character, MAXIMUS, is having a conversation with his slave owner/gladiator instructor, PROXIMO, just before entering the Roman Coliseum to fight.

MAXIMUS: You were a gladiator?

PROXIMO: Yes, I was

PROXIMO: I wasn't the best because I killed quickly. I was the best because the crowd loved me. Win the crowd, win your freedom.

MAXIMUS: I will win the crowd. I will give them something they have never seen before.

[Read more…]

10 Tips for Using Social Media to Market A Book

Curious If you have not yet gotten involved in Social Media I have one question…”What the heck are you waiting for?”

Granted, Social Media isn’t for everyone, but I would be hard pressed to find many people who would not benefit on some level. If you’re a small business owner, solopreneur, speaker or author, it’s likely you need this medium more than you think.

The benefits to social media is market reach, niche marketing, connections, networking and having a global reach for practically no cash outlay.

Sure, the more involved you get and the more you streamline your systems you will have to make an investment of time and money, but the return for what you invest is incredible…when you do it right.

Because many of my clients are authors I have quite a passion for Social Media. Not only do I know how powerful it is, but authors can reach a much greater readership with the right Social Media strategies in place.

Here are a few of the things you MUST do.

[Read more…]