As an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books.
The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell.
A great way to sell books is word of mouth. Regardless of whether from industry influencers or “average” readers, word of mouth is “the cat’s meow” of book marketing.
A powerhouse resource for recommendation and word of mouth marketing is Thunderclap.
Thunderclap is an online tool that allows your friends, colleagues and industry influencers help you spread the word about various types of campaigns including book launches, fundraisers, product launches and events.
It’s often been described as an “online flash mob.”
To get the most traction from your Thunderclap campaign, give yourself plenty of time to invite people to join your campaign. To get the greatest result, it helps when you reach out to people one-on-one rather than with a broadcast message.
The best way to get people involved is to ask. Many people may not have heard of Thunderclap, but most industry influencers have; especially in online industries.
If you have a working relationship with an industry influencer, start there. It’s easier to get yeses from others when they see you have a few influencers helping you to spread the word.
One Thunderclap campaign I did was to raise awareness about animal rescue, specifically for my newest rescue.
Set a realistic goal
Although it would be great to get thousands of people to promote for you, it’s best to start with a realistic goal of 100 people. You set the goal, but be careful not to be too “pie in the sky” with your vision.
Once you set the goal, you simply have to invite people to help you promote. The best part of using Thunderclap is how easy it actually is. It is one of those “press of the button” type programs that can get your message in front of hundreds of thousands, even millions, of people with as few as 100 partners.