510,000 comments every 60 seconds on Facebook

When social media first hit the Internet, most people had no clue how big several platforms would become.

For example, every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) This simply means there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part is essential.

It’s the same with YouTube, LinkedIn and Twitter. The amount of content being loaded by the minute is staggering.

Social media has allowed us to reach our market in a very user-friendly way. What with Facebook, Twitter, LinkedIn and YouTube, you can get your message in front of hundreds, thousands and tens of thousands of people in a very short period.

You may think all you need to do is have a presence on the four main platforms, but if you’re not strategic about how you’re posting, and what you’re posting, you could likely be wasting your time.

What worked early on, no longer works. Simple as that. Early on for me was the late nineties. That's 20 years ago. Holy heck. Time flies!

Truth be told, if you are still using strategies you used when you first started, there’s a great chance your results are poor at best.

It Took a Lot More Back in the Day

When I started my business in 1994, gaining visibility was a much more laborious process than it is today. In the past, we were limited in the ways in which we gained visibility.

However, back in the day, there wasn’t the amount of competition for the consumers attention like there is today.

We are on information overload. At every turn, something is vying for our attention.

There are so many more options today than in the past. However, to get the most out of your efforts, it’s important that you have a consistent look and feel to what you are doing. This is where branding, banners, sales letters, memes, and all your messaging comes in.

A Huge Challenge

One of the greatest challenge is to present the look and feel that is most appropriate for your message and market. It's important to be clear on who you are trying to reach. The old adage, “Everybody is my market,” absolutely will not fly on social media.

Clarity equates to opportunity.

Throwing Mud at the Wall

The approach many people take to their social media presence is to do what can be referred to as “throwing mud at the wall.”

This is where they take a haphazard approach, putting up messages, memes, quotes, videos and whatever else they can think of without much thought at all to a strategy behind the process.

Before you begin, think about who you want to reach with your message. What would appeal to them? If you are dealing with a conservative market, your branding needs to reflect this.

On the other hand, if you are dealing with a progressive, edgy market, how you present yourself will be very different.

My market tends to be progressive and they’ve grown to expect me to be an “color outside of the lines” kind of person. With this in mind, it’s necessary for me to make sure my messaging reflects this.

Whether it be my copy, my images and photos or what I have to say, my message will appeal to some while not to others.

To determine where you need to focus your attention, let’s take a look at the four most popular social networks; LinkedIn,

LinkedIn

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals. Whether you are in a job search, wanting to reach businesses who might be able to utilize your services, or connect with other high-level professions, LinkedIn is fast becoming one of the best social networks around.

LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

One of the very most important aspects of LinkedIn is your profile. It’s amazing how many people put very little thought into how they are presenting themselves. Or… their profile reads like a resume.

Whatever your reason for using LinkedIn, job hunting, prospecting for qualified leads, or networking in your industry, you need to have a professional, eye-catching LinkedIn profile to make sure you are found by the right people at the right time. A great profile helps you to stand out from the crowd.

Rather than simply posting your resume, write your profile in the first person. Write as if you are talking to someone directly. Additionally, use video and images strategically.

Be sure to use catchy titles, keywords and keep in mind how people might search for someone with your skills.

To see what I mean, check out my profile. https://www.linkedin.com/in/kathleengage/

Facebook

Facebook is likely the most popular social network platform around. It represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.

Learn about the statistics and growth of Facebook here. https://zephoria.com/top-15-valuable-facebook-statistics.

YouTube

Without a doubt, video is here to stay. Indications are viewer interest will increase. However, due to the quality of devices we can shoot video on, consumers are becoming more demanding.

YouTube personalities are showing up by the day. A great example is AwakenWithJP. JP takes a humorous approach to spiritual topics. He has become a favorite of viewers around the globe…including me.

Popular YouTube channels address food, health and nutrition, humor, business, meditation and pets.

If you are established in your expertise, you would be well served to consider video.

Twitter

Whether you are a fan or not, President Trump increased the interest of Twitter users. Twitter is one of my favorite places to get up to the second news on current affairs and trending topics.

It’s also a great way to follow experts you are interested in.

Keep Branding in Mind

There are plenty of other social networks to choose from including Instagram, Pinterest, and industry specific networks.

Regardless of what social networks you choose, make sure you have a consistent look and you keep your branding in mind.

 

Authors: Facebook Engagement Has the Potential to Create Raving Fans (and Readers)

Facebook is one of the best places for you, as an author, to build a community and develop potential readers for your books. Yet, many authors do nothing to create a presence. It's as if they are hiding out.

Groups

Groups are one of the best ways to focus your efforts on building a presence with people who have similar interests. There are groups for just about any interest both personally and professionally.

Groups are a great way to build community, create engagement and add value. Whether you own the group or belong to groups, involvement is essential.

My own Facebook group, Power Up for Profits, was created as a place for anyone who is into content creation. Whether it be to write books, develop information products, speak on the platform, offer webinars and teleseminars or blog, the goal with this group is to create an environment of individuals who want to up their game with content creation and content marketing.

I belong to several groups on Facebook that align with my own interests, as do many people I know. The group owners do what they can to get people involved.

Amazingly, lots of people will join groups, but do nothing beyond join. Rather than taking advantage of being in a group of people who have similar interests, they lurk.

Fact is, if you make yourself visible, create value by contributing to conversations, you may likely increase the number of people who are interested in your books, information products and/or services.

It’s not about blatantly selling, it’s about engagement.

Plan Your Engagement

Many people spend a great deal of time on Facebook, but have no plan for engagement.

Engagement is about interaction beyond views. Facebook defines engagement as clicks, comments, likes and shares. The more engagement, the better your metrics with Facebook.

Rather than simply hanging out on Facebook, develop a strategy for engagement. You will be amazed at how beneficial this can be.

Content Rules

Content is a huge part of engagement. Three types of content you can create to engage your community are images, videos and blog posts.

Images

Images have become incredibly popular on Facebook (as well as other social networks). They grab attention, are easy to share and have the potential for incredible reach. As an author, you can put images of your book cover, activities you’re involved with and your own quotes.

Video

Without a doubt, video is a great way to position your message. It’s simple to create video.  Whether it be from Facebook live or shooting from your iPhone, video can create incredible engagement. Of course, you can post professionally developed video, but for the sake of ease and simplicity, Facebook Live and iPhone video works great.

With video, you have only a couple of seconds to grab the attention of the viewer. Think through what you want to say before shooting. Then, once you go live, have fun.

Blog posts

A great way to encourage engagement and drive traffic outside of Facebook is with blog posts. However, rather than simply putting your blog URL use a permalink to a specific post. A permalink is the link to an individual blog post.

If you plan to run Facebook ads, you can create an ad for a specific blog post. When done right, this allows you to gather information on who visited your blog. From there, you can profile the people interested in your content and run ads to those people.

Engagement

The whole idea with Facebook is to create engagement. The more engagement, the more you create a community. The stronger your community, the more likely it is they will buy your books.

  1. Be yourself

Let your personality shine through. This is how you build community. Keep in mind, there are people who will enjoy you for who you are and others who will not. It’s better to build a community of people who appreciate you for you, rather than trying to create a persona that is not reflective of who you are.

  1. Use images

Images are a great way to attract attention. Post pictures of activities you’re involved with to convey more of your personality. For example, I often post pictures of my animals, my outdoor activity and my family. Recently, I posted images of my kitchen in the beginning stages of a remodel. I was amazed at how many likes and comments I received.

You can also post images with your own quotes. This is another way to let your personality shine through.

  1. Ask questions

When you ask questions, you give people a chance to get involved. Design your questions around your book. This creates the opportunity to make mention of your book.

  1. Vary your content

Keep things interesting. Visual quotes, images, video, text, fun facts, comics, quizzes, surveys and questions are all ways to engage your audience. There are so many options to choose from. Think in terms of how you can position the content of your book in order to build interest from your community.

As an author, you have so many options to create interest in your book. Engage your community to create raving fans. Because bottom line is this; raving fans want more of you and your books give them this opportunity.

Ready to learn how to Get to #1? Get my FREE video training CLICK HERE

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The Why and How of an Author Media Platform

Wouldn’t it be great to write your book, get it published and have Oprah’s people call you for an interview? Or maybe 60 Minutes comes calling for an appearance on the show. Even having local media reach out would be an author’s dream come true.

Can this happen? Well… yes and no.

If you do nothing to raise awareness about your book, it’s very UNLIKELY your phone will ring off the hook.

On the other hand, when you’re proactive in your book marketing, amazing things happen. Suddenly, you can become a media darling.

Was It Luck or Hard Work?

When I think of incredible success stories of authors, Jack Canfield and Mark Victor Hansen of Chicken Soup for the Soul fame come to mind.

By now, it’s no secret they literally worked their butts off, took tons of risk and didn’t stop when it came to spreading the word about their first book. The rest, as they say, is history.

Yet, many aspiring authors choose to say Jack and Mark are the lucky ones. It has been said, “Luck is when opportunity and preparedness meet.” They prepared by working hard, having a vision and doing all they could to gain visibility for their book.

An area both Canfield and Hansen focused on was getting as many media interviews as possible. While most authors would settle for a few interviews over a period of months or years, Jack and Mark did interview after interview after interview.  Often several in one day, day in and day out.

One could say they were obsessed. In their case, being obsessive paid off.

In the early nineties, when the first Chicken Soup book was released, there was not the availability of media opportunities like there is today.

Visibility Rules

Not only is traditional media easier to reach for a story pitch than it was back then (due to so much information being available online) today there are other forms of media such as social media, blogs, podcast shows and Internet radio virtually any author can tap into.

It’s all about visibility in front of your sweet-spot reader. There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.

Prior to the publication date, not after, is when you need to start laying the foundation for:

  •     Interviews
  •     Book signings
  •     Speaking engagements
  •    Amazon rankings

Sooner is Better

Although most authors tend to think about publicity after the book is published, it’s essential to start sooner, much sooner.

Begin long before the actual publication date. However, even if your book has been in print for a long time, don’t let this discourage you. You can still do a lot to gain traction and visibility.

The reality is this; most authors do nothing to get maximum visibility for their book. They “hope” it somehow ends up in the hands of readers. And thus the reason why most books never make more than $100 in sales in the lifetime of the book.

Regardless of where you’re at in the lifecycle of your book, it’s never too late to look for media visibility. The more evergreen your book, the easier it is to get media interviews months, even years, after the book is published.

Additionally, the more visible you are online, the better. Media folks are always on the lookout for authors to interview and books to feature.

As an author, you knowing how to market online is a huge plus. Best part of all is this; you don’t have to be a techie to market online.

Build a Platform

Basically, a platform is where you will appear. The platform is where the author has an audience following and is seen.

The platform gives the author a ready-made potential of readers. Nowadays, this is a MUST HAVE for authors.

The bigger your platform, filled with raving fans, the more books you are likely to sell. And plaforms are all about visibility.

Build visibility on social media

The best way to get noticed by the media is to have a strong social media presence. Before taking a hit and miss approach to social media, determine where your potential readers are. For some authors, Facebook is perfect, while for others, LinkedIn is more suitable for the genre of your book.

Look for forums and social networks specific to where your market “hangs out.” For example, if your market are dentists, it’s likely Facebook is NOT going to be where you need to spend your social media time. A location like Dental Town would be a much better fit. Dental Town is an online community specific to the dental industry.

There are online communities specific to just about any industry and interest. It just takes a bit of research to find those that are a fit.

Content is King

Position your expertise with content. Content marketing is a “must do” in today’s online world of content hungry consumers. Content marketing is a strategic marketing approach tied into your overall digital marketing where you focus on the creation and distribution of valuable content to attract your “sweet spot” ideal readers and clients.

Content marketing is an ongoing process and one that requires consistent effort. For example, this article is part of my content marketing strategy. It will be distributed in specific online directories and on my blog.

As with your social media efforts, content marketing can get you noticed by the media.

Distribution to directories allows for new readers and the media to find you.

A big part of content marketing is posting on your blog. This allows for your current followers to enjoy fresh content.

Post the permalink from the blog post on social media, send an email to your email subscribers to gain even more traction for your efforts.

These two strategies should be part of your long-term positioning to get noticed by the media. To get immediate results have a plan of action that gets you the fastest results in the shortest period of time.

Identify radio and podcast shows that are a great fit for your book. A quick Google search with “radio shows + your topic” will result in lots of choices. For podcast shows, visit iTunes and do a search for shows that fit for your topic or book title.

Keep a running list of show information such as the producer, host, or bookers for the show. Most show sites will have this information available.

Pitch Perfect

Create a pitch for your book with great hooks that will spark the interest of the show contact. To pitch your idea, you can send a media release, but often a short email will work better.

When pitching your idea, keep in mind that the media is on constant overwhelm and doesn’t have time to wade through a bunch of information before getting to the heart of your message.

Get right to the point. Avoid long emails with a bunch of back story before you get to the actual pitch.

Present your idea with the audience in mind. Why will the audience be interested in what you have to say? After all, if you know what gets the audience excited, that will likely get the host, producer or booker interested.

The bottom line is this; you have to put effort into your market visibility as well as how you reach out to the media. Many authorpreneurs avoid these important steps and their book sales reflect this fact.

Make this a part of your overall business practices and you will be far ahead of those who “hope” to be discovered.

Jump Start Your Efforts with Someone Who's Been There, Done That

If you’re ready to completely jump-start your book marketing efforts and fast-track your sales, check out my full Book Accelerator program. I've included incredible information on how to launch a successful book campaign.

In it, you learn the various aspects of a powerhouse book launch campaign. This program is designed for authors who don't want to spend month after month trying to figure it out. At your fingertips you'll have exactly what you need to sell lots of books, create back-end opportunities like speaking, consulting and coaching and so much more. Check it out.

CLICK IMAGE BELOW FOR FULL DETAILS

 

Why Not Get Paid to Mess Around on Facebook and Twitter?

It’s amazing how much time people spend on social media with nothing to show for their efforts. What starts out as simply checking out what’s happening on Facebook or Twitter results in hours of mindless activity.

Imagine if you could make money from your social media efforts. You can… if you have a plan.

Rather than mindlessly going from platform to platform, develop a strategy for your efforts.

One of the best ways to make money with social media is to become a social media manager. What this means is that you manage other people’s social media.

What’s great about doing this is you get paid to do what you already enjoy doing; mess around on social media.

One of the fastest growing job markets, consulting opportunities, and business growth areas is in the world of social media. There is so much available, it’s simply a matter of deciding where to put your efforts.

Social media manager

To be a good social media manager, you need to understand your client’s needs. You must know what they want, need and fear. If you can understand what they want and you can determine what they need, you are well on your way to a great outcome.

Keep in mind, your clients don’t want to deal with the minutia of social media. As a social media manager, they want you to handle the details that will get them the results. They DON’T want to do the work. This is where you can misread the needs of your clients.

Bottom line is this, your clients don’t want to have to think about the details. They want you to take care of this.

You must be the easy, simple solution.

Reputation Management

As a social media manager, something you can offer your clients is reputation management. Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about them.

A huge aspect of reputation management is building market perception. Another aspect is crisis management if the need arises.

Make Life Easy for Your Clients

The simpler you make it on your clients, the better. One thing to avoid is getting caught up in trying to explain details of what you’re doing to get them a result. Giving too much detail can frustrate those who are not as passionate about social media as you are.

What they want are results. Get your clients results and they will be happy campers.

Responsibilities

As a social media manager, your responsibilities can include (but are not limited to):

  • Goal setting
  • Strategic planning
  • Content management
  • Lead generation
  • SEO
  • Digital Marketing Manager
  • Content Marketing Manager
  • Customer Experience Manager
  • Community Manager

Recommended Traits

You must be highly motivated, creative and have a passion for what you are doing. You must also make yourself visible to build your own business.

To stay on the leading edge, it’s necessary that you always be learning. Things change so rapidly in the world of social media that you absolutely must stay on top of these changes.

However, you will be well served not to be all things to all people. Niche markets and niche areas of expertise will get you, and your clients, the greatest results.

For example, there are social media managers who focus solely on working with authors. By having this type of focus, you can go deep into your area of expertise and be able to more fully serve your clients, thus getting them the results they desire.

With the growth of the publishing industry and self-published authors in particular, there is ample opportunity for a social media manager who specializes in working with authors.

Earn while you learn

Check out what one woman has managed to do in order to monetize her efforts. www.powerupforprofits.com/social

To assure it would be a great fit for those in my community interested in easy monetization of your business, I ordered the program.  I was impressed with how simple the training is, yet chock full of great ideas.

You get a ton of value for the investment.

If you decide to get this program, I will get a small affiliate commission. And yes, this is just one way you can monetize your efforts… as an affiliate.

So rather than simply spinning your wheels on social media, why not get paid for your efforts?

Conclusion

The bottom-line is this; you can spend your time on social media and get nothing for your efforts OR you can make money doing what you love; messing around on Facebook and Twitter. The choice is yours.

 

How to tell if your business is headed for failure

avoid-failureWhy is it that a business will likely fail? From my experience in working with clients, it's lack of focus and continually chasing after BOS's – bright, shiny, objects.

When people say, “You can have it all and you need not make any sacrifices,” these people are usually broke and closing the doors of their businesses. You DO have to make sacrifices, but that's not such a bad thing.

**Sacrifice the television shows with no redeeming qualities.
**Sacrifice the social media time that sucks up your energy
**Sacrifice the cute videos that take up hours of time before you look up to see time has slipped away
**Sacrifice bad eating habits that make you crash and burn
**Sacrifice an extra 30 minutes in bed that could have been used for exercise to keep you sharp, in shape and competitive in your business.

Check out the article in Forbes.comhttp://www.forbes.com/…/five-reasons-8-out-of-10-business…/…

Truth be told, it's NOT always easy to run a business. After over 22 years in my current business, I've had my ups and downs. Good times, and tough times.

One thing I've learned is to watch who I take advice from. Who I surround myself with. And who I hire to mentor me. And yes, you must have mentors. If you're trying to go this alone, that's a huge mistake.

A mentor is someone who has more experience then you. It's unlikely you'll find everything you're looking for in one person, but be careful not to get direction from too many people at one time. This can cause stress, internal conflict and confusion.

What to look for in a mentor

According to a post on the SBA site, “In the first months of opening your business, you’ll need to make many important decisions. But you don’t have to make every decision on your own. Ultimately, you’re responsible for your business, but you can always consult a mentor for advice.”

Gain visibility

A big part of business success is knowing how to become visible. There's no shortage of ways to do so online. However, you have to pick and choose according to who your market is and where they “hang out.”

Here are just a few of the many ways you can increase your visibility, thus increasing your opportunity.

  • Bloggingkindle
  • Guest blogging
  • Radio interviews
  • Podcast interviews
  • Joint venture partnerships
  • Speaking at industry conferences

One of the best ways to become visible is to write (and market) Kindle b00ks. Learn how with my FREE webinar – The Power & Profit of Kindle Books.  It takes place on November 29th. Click here to register.

If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In facebook-imagethere you will find lots of like-minded entrepreneurs who are living lives of passion.

 

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Thunderclap; A great way to sell books

visibleAs an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books.

The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell.

A great way to sell books is word of mouth. Regardless of whether from industry influencers or “average” readers, word of mouth is “the cat’s meow” of book marketing.

A powerhouse resource for recommendation and word of mouth marketing is Thunderclap.

Thunderclap is an online tool that allows your friends, colleagues and industry influencers help you spread the word about various types of campaigns including book launches, fundraisers, product launches and events.

It’s often been described as an “online flash mob.”

Getting Traction

To get the most traction from your Thunderclap campaign, give yourself plenty of time to invite people to join your campaign. To get the greatest result, it helps when you reach out to people one-on-one rather than with a broadcast message.

The best way to get people involved is to ask. Many people may not have heard of Thunderclap, but most industry influencers have; especially in online industries.

If you have a working relationship with an industry influencer, start there. It’s easier to get yeses from others when they see you have a few influencers helping you to spread the word.

One Thunderclap campaign I did was to raise awareness about animal rescue, specifically for my newest rescue.

thunderclap-1Set a realistic goal

Although it would be great to get thousands of people to promote for you, it’s best to start with a realistic goal of 100 people. You set the goal, but be careful not to be too “pie in the sky” with your vision.

Once you set the goal, you simply have to invite people to help you promote. The best part of using Thunderclap is how easy it actually is. It is one of those “press of the button” type programs that can get your message in front of hundreds of thousands, even millions, of people with as few as 100 partners.

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If you're planning on writing a Kindle book, Thunderdclap is a great way to gain visibility. However, first you have to write the Kindle book. Not sure where to start? How about my FREE webinar on November 29th? Click here.

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If you enjoyed what you read, be sure to join the Power Up for Profits Facebook Group. In there you will find lots of like-minded entrepreneurs who are living lives of passion.

 

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Use your business as a vehicle to influence positive change

Can our businesses contribute to solutions to many of the world problems we are experiencing more frequently every day? As entrepreneurs, are we able to fuel much needed shifts in perceptions, beliefs and reality of what is possible? Is it wise for entrepreneurs to speak their truth publicly beyond simple business as usual?

Personally, I believe we have a responsibility to be more visible with what is possible to make life better for others. Our businesses are a powerful vehicle to fuel the change.

Demand what you want (naught)

Recently, there was a post on Facebook that simply read, “Demand peace.” This got me thinking about what it means to demand anything.

Sure we can demand something, but demanding accomplishes very little over the long-haul. Demanding equates to blowing smoke.

Do not demand what you seek to experience, but rather, live it. It is in living what we desire, we will have more of whatever it is we desire.

Focus matters

What we focus on, we do get more of. There is so much evidence of this and the focus must be consistent. You cannot set the intention for something, make a commitment to staying the course and then after a day or two, go back to old beliefs and behaviors.

“I was once asked why I don't participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I'll be there.” Mother Theresa.

Commit to change

Change occurs when we are more committed to the change rather than the comfort of the familiar.

If you want more love, you cannot demand someone love you. The way to have more love is to be more loving. ‪#‎beloving‬

If you want more health, you cannot demand your body to suddenly become healthy. You must take healthy actions on a daily basis. ‪#‎healthychoices‬

If you want more understanding, you cannot demand someone to understand you. ‪#‎understandfirst‬

If you want peace, you cannot demand people. You must live in peaceful ways. ‪#‎liveinpeace‬

Demanding something may get a temporary result. However, for long-term results and true change, it is up to each one of us to live in the space of love, hope, caring, compassion and forgiveness.

It is never too late to shift one's perception and recognize the fact that children take on beliefs, actions and assumptions based one what they see, hear and are taught through the behaviors of others on a daily basis.

May we walk hand in hand with others from all walks of life in the solution from this moment forward.

In reality, our businesses are vehicles for change. And change we must. We must change what it means to contribute. We must change what it means to be a successful entrepreneur. We must change our level of willingness to contribute in a positive way.

The world of business HAS changed in some amazing ways. To hold on to the old way of doing things is counterproductive and in many cases a waste of our resources.

Many entrepreneurs go into business for more than simply to make money. We start businesses to make a difference, impact change and influences the lives of those we are privileged and entrusted to work with.

What are you committed to making a difference with?

For those who offer information products and coaching/consulting services, you can impact change through your coaching skills, consulting excellence, books, information products and speaking engagements. It simply takes the willingness to allow the information to work through you.

For those who have store fronts and sell various types of products, you can impact change through the care you put into how you run your business, how you treat your staff, how much you care for your customers and the conversations you engage in.

Change can, and must, happen.

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5 Must-Know Trends of 2015

2015 promises to be an amazing year for small business owners. In the coming year there will be some incredibly important marketing trends that will impact the way you do business.

Some are minor and simply a continuation of what is already happening. Others are major and will heavily impact all you do.

Knowing what is coming will allow you the opportunity to offer products and services that address the needs of your customers and clients.

1.  Obesity will continue to increase and yet, more people will be willing to take 100% responsibility for their own health through more organic eating and consistent exercise.According to the McKinsey Global Institute the global weight-loss market is worth an estimated $586.3 billion. But obesity continues to rise with over 1.4 billion adults being overweight.

If you’re a health and fitness expert you are in a great position to educate the market, offer long term solutions, teach others how their habits are keeping them fat, unhealthy and toxic.

2.  Women will take on more leadership roles and have the willingness to take bigger risks personally, professionally, financially and spiritually.

Robin Ely and Colleen Ammerman of Harvard Business School, and Pamela Stone of Hunter College and the CUNY Graduate Center, recently released a paper based on a study of more than 25,000 Harvard Business School graduates, focusing their research on baby boomers (ages 49-67), generation X (ages 32-48), and millennials (ages 26-31) of both genders.

According to their findings, “There is a growing belief that not only do women bring a different and effective approach to management, but also that this difference is beginning to positively influence the organization in very specific ways. The stereotypical masculine view of leadership, alongside preconceived opinions of what it takes to be an effective leader, are inexorably giving way to leadership traits that are more inclusive, interactive and nurturing in style.”

3. There will be a huge increase of those 50 plus starting a business for the first time. For some, it is by design, for others, out of necessity.Due to fewer people having retirement funds, minimal savings and higher expenses, 2015 and beyond will see a dramatic increase in first time business owners over the age of 50.

The greatest challenge will be for those who are not business savvy, do not have the entrepreneurial mindset and in dire need of understanding what it takes to start, run and thrive in business.

4. Nonsensical videos will continue to clutter the Internet costing businesses billions of dollars in lost productivity. With the increase of technological capabilities and the number of devices with video shooting capability, we will see an increase in the number of videos loaded up on YouTube, Facebook, and other social media platforms.

According to Business Insider, “Smartphones, time-wasting websites and gossip can cost U.S. companies an estimated $650 billion a year.

5. The increase of indie authors, singers, artists and creatives willing to put their work out to market will level the field more than in the past.

Barriers to entry for the work of Indie artists are almost nonexistent.

With increased distribution channels there will be increased opportunity for Indies. Yet, the greatest barrier to success for any Indie is their knowledge on how to market their works.

These are only a handful of the trends in the coming year. You might be wondering how this impacts you. Find out on January 15th when I share more trends that will impact how you run your business in 2015 and how you can benefit from these trends.

Join me for “2015 marketing Trends You Need to Know About.” This is a private event for Power Up Insider Club members. During this member-only webinar you will learn how to fully position your products and services in a way to ride the wave of hot trends.

Not a member? Join for only $27. http://www.powerprofitsinsiderclub.com/

Not only will you receive weekly business growing lessons, you will also have a spot reserved for 2015 marketing Trends You Need to Know About Webinar.

 

 

Who cares about your opinion?

Most mornings I check discussions on a few of my favorite groups on LinkedIn and Facebook. Today the discussion of blogging was posted on one of my writer’ groups.

“Do you blog? On what?”  were two questions posted on a Facebook Group. The woman who posted wasn’t sure what to write about.

The beauty of blogging is that we can write on just about anything we want. That’s also the downside. And here’s why.

Lots of people who never had a voice in times past can now blog on anything they want to speak out about. No holds barred.

There are three main areas to consider:

  • Should you blog?
  • About what?
  • Who cares?

Should you blog?

If you have something you want to give a voice to… yes, you should blog. In the past, it was not always easy to find a platform for what we wanted to talk about or write about. With blogging you have a platform. You can write on virtually anything you want. That’s the good news. And that’s the bad news.

There are a lot of people who don’t put much thought at all in to what they write.  Yet, our insights, opinions and beliefs can change lives, move mountains and start movements.

About what?

On what to blog about… you can write about anything you want. My topics often cover business, writing and product creation. Ironically, the ones that often “spill out of me” and the most commented on are those where I write on something that pisses me off. Yep, when I see an injustice or I notice something that is so flipping dumb or I simply can’t believe what someone, or a group of people are doing, I often write about this.

I have very strong opinions. There are times I just have to express my thoughts about things that make me say, “Hmmmm. Really?!?!?” The head scratching areas of life.

The beauty of blogging is we can write on anything we want. And yet, as mentioned, that's the downside. Once it's written, well…

I love blogging because in years past things could be censored. Now, nothing can prevent us from writing what is near and dear to our heart and what we are passionate about.

Who cares?

Face it, most people will care less about what we write. And yet, there are plenty of people who will be interested in what we have to say.

Whether it’s about health, mental illness, traditional marriage, same-sex marriage, gardening, pet care, animal abuses, child rearing, authorship, boating, vacationing, or GMOs, there are people who are interested in what you have to say. But first, you have to be willing to say it.

Blogging is actually very simple. You just do it.

Here are a few guidelines I follow with my own blogging.

1. Blog on what is important to me.

2. Blog on a consistent basis. I blog at least once a week, more if possible.

3. Blog in my voice. In other words, let my personality come out and don’t try to write to please everyone.

4. Let it flow. Initially, I just write without editing. Once I get my thoughts down, I then go back and check for sentence structure and misspelled words. Granted, my posts are not perfect, but if I wait for perfection nothing would ever get written.

5. Stand by what I write. There are those who will not agree with my perspective and point of view. That’s fine. What matters is having the willingness to have a voice.

Boost the potential for visibility.

To get more traction from what you write you can help boost visibility. Here are a few things to you can do.

1. If you have a subscriber list, send a short message to your readers with the permalink of the posting. For example with this post I would send them the first couple paragraphs to my readers with the link to the full post.

If the first part of your post is interesting many people will click the link to read the full post.

2. Post the direct link on my Facebook wall, LinkedIn, Twitter, Google+ and other social network locations.

3. If you have an ezine add something about your blog in the ezine.

The bottom-line is this…. be willing to have an opinion and write about what you believe in.  The only thing that can prevent you from having a voice in today’s world of online opportunities to speak your truth is you.

What do you blog about? Comments welcome. To read about my opinion as I blog about it, be sure to subscribe to The Marketing Mindset (right side of the page)

Are you afraid of criticism?

One of the greatest concerns I hear from emerging entrepreneurs is the fear of criticism. In order to avoid criticism, they will often downplay who they are and what they offer.

The reality is, the more visible you are the more you open yourself up to the judgment of others.

As you emerge into the arena of creating information products, this is yet another arena that you will set yourself up to criticism. You cannot avoid it.

No matter how stellar your products are, there will be those who will pass judgment. Yet, it is in the production of digital products you can create an incredible revenue stream.

When it comes to digital products and online marketing, decide right now that you are willing to take some criticism, because it’s going to happen. Don’t delude yourself into thinking you will never set yourself up for criticism. The fact is, the more visible you are, the more risks you take, the more you put yourself out there, the more of a moving target you are for anyone sitting behind a computer screen to shoot at any type of message that person chooses.

It’s likely someone right now is saying, “Wow, you’re being so negative.” Then there are those who are smiling because they may have recently had something like this happen to them. I’m not writing this to be negative, but to provide a reality check to those people who think they will never receive criticism. When they do, they wonder what they could have done differently to not receive a nasty email, Facebook wall posting, or tweet.

It’s not so much finding a way not to receive criticism. It’s more about handling the criticism in a productive way. To assure you are on track with what you are doing as you gain visibility, here are a few simple guidelines:

  1. Know who your market is and is not. The clearer you are on this, the better. This way if someone who is not in your market lets off some steam, and you get the butt end of things, it really doesn’t matter because they would never buy from you anyway.
  2. Give everything your very best. At the end of the day, when you know in your heart of hearts you’ve done the best you can, criticism is not going to have that much of an impact on you.
  3. Continue to study, learn, grow, and risk. Never, ever let a few bozos stop you from doing what you are passionate about.
  4. Surround yourself with others who will raise you up and at the same time push you to be even more than you currently are.
  5. Know what drives you. What is your big why? When you are clear on your why, it helps you to deal with adversity and frustration.
  6. Realize there are people who NEED what you have. To play small because of the opinion of someone else, their values and beliefs is not only doing yourself a disservice, it’s doing your market a huge disservice.
  7. Play big. Today we have opportunities to impact our markets like never before. The playing field has been leveled. What you do is determined more by your state of mind than by anything else.

Ready to get lots of visibility? Join me for a FREE webinar – Create Massive Visibility Online Click Here