Authors… frustrated that your free offers aren’t converting into subscribers?

Whatever your interest, curiosity or question, there's going to be information available through a quick YouTube or Google search.

Many times, you're directed to a website or blog for the information. Once you hit the site, there's a good chance an opt in box pops up, encouraging you to give your name and email address in trade for a video, report, checklist, cheat sheet or spot on a webinar or teleseminar.

The benefit to you is getting the “thing.” The benefit to the person giving you the “thing” is the opportunity to turn you into a paying client or customer.

Reverse the Scenario

As an author, if you plan to make money with your books, it's imperative you do what you can to build a subscriber list.

With a targeted list, you have a greater opportunity to sell lots of books quickly with each book you publish.

Although most authors know they should build a list, many have yet to start. One of the most pressing questions they have is, “How do I build a responsive opt-in subscriber list?”

Maybe you've heard you just need to give something away and people will eagerly give you their contact information.

So you give it a shot, put together an offer and wait and wait and…. wait.

Offer something of high value

List building does work. However, what you offer has to be the “right” thing for the end user.

Simply throwing up an offer page, telling people to get your “thing” and kicking back like a tiger in wait, is not the most effective way to build your list.

The best way to build a list is offer something to your community that aligns with your expertise and their need for a solution.

Think Long-Term

Rather than simply putting an FREEBIE together, determine how the giveaway aligns with your book(s). In essence, you're taking subscribers on a journey that hopefully ends up with them buying your book.

The more there is an obvious connection to your products and services, the higher your conversion rates to other offers. A book is a product. Plain and simple.

Solve a Specific Problem

The more your gift solves a specific problem, the better. For example, one of my popular free offers is How to Hit #1 on Amazon.  One opt in page offers a report and the other a webinar. Both cover different aspects of how to hit #1.

When someone opts in, they are taken to a Thank You page directing them to check their inbox. But while they're waiting, they can watch a short video.

The video makes another offer for a $197 product that they can invest in for only $20.

Every offer, from the free to the $20 aligns with getting a book to #1.

The sketch is a simple conversion funnel I outlined for a client. It's very, very simple and virtually any database program has the capability of accommodating this level of funnel to build your list.

Less is More

When it comes to what you ask people to give you, less is definitely more. In other words, the less information required, the better. You will get a higher opt in rate if you only require an email address compared to an email and name. Ask for a name, email and phone number and opt-ins continue to plummet.

However, when you send broadcasts messages, having a name included does increase conversions. I prefer asking for name and email rather than just the email.

Big Challenge

The greatest challenge today is information overload. Most everyone is so overloaded with information that the idea of getting on “one more list” is not very appealing.

As long as what you offer is incredibly high value AND solves a problem, people will opt in and stay on your list. If all you do is sell, sell, sell, they will grow tired of your emails that appear to only care if they buy your stuff.

This is when opt-outs skyrocket.

Make Creating a Nice Gift a Priority

Avoid falling into the trap of thinking you don’t have time create something to offer.  Ethical bribes that are incredibly high value are the cornerstone of building your online business, selling books as well as other products and services you provide.

I have dozens of “giveaways” that I have developed over the years. Everything from eReports, eBooks, teleseminars, ezines, a 4-day email course and more. This has allowed me to build a list from the ground up (this means I started with nothing and built a highly profitable list of subscribers).

As an author, when you have a subscriber list one place you can encourage them to visit is your Amazon page.


 

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Why Authors Should Speak on the Platform

Years before I published my first book and began making money from writing, I made my living as a professional speaker. Simply put, I got paid to speak.

Early on in my business, speaking was my primary revenue stream.

When I began my speaking career, I had no idea there was more than one way to make money as a speaker. That is, not until I was contracted by a seminar company.

It was a great four year run. I traveled and spoke all over the United States, in many locations in Canada as well as England. Other than being able to speak to thousands upon thousands of mostly women,  I learned an incredible skill; selling products from the platform.

Not only was I required to be an outstanding speaker, it was imperative to generate revenues for the company by selling books and tapes at each speaking engagement. To not be able to do both meant the gig was up.

Developing the skill of selling products from the platform (aka back of the room sales) was a huge benefit in times ahead.

When it All Began

Long before there was Twitter, Facebook, LinkedIn, YouTube and the now nostalgic voice that we eagerly awaited to hear, “You’ve got mail,”  I began my career as a speaker.

The year was 1994. I had just left my corporate job with GTE Health Systems. Being very new to the industry of speaking, I was convinced all I needed to do was have the desire to speak and the rest would take care of itself. I soon learned otherwise.

Back in the day, the only way to get speaking gigs was to literally pound the pavement. That's how I secured the four year speaking gig. I did what I needed to do to be invited to audition for the company.

I had to send them a demo tape and fly out to Kansas to showcase my talent.

The contract definitely gave me financial security, but when it came time to go out on my own, I was about to learn some very important lessons.

Rough Times Ahead

Competition back 20 plus years ago was a lot less than it is today, but finding opportunities took a lot of effort… for a newbie.

In the day, there were fewer people who called themselves speakers.

If you wanted to showcase your talent there were plenty of associations willing to let you present at their monthly meetings. Whether it be your local chamber, the local chapter of a women’s association or large companies in town that brought in experts on Fridays to present during the lunch hour, there was ample opportunity to get in front of an audience.

The challenge was finding the best groups to speak to for one's expertise.

Secret Sauce is No Longer a Secret

Fast forward to today and the playing field is a lot different. The “secret sauce” of showcasing your talent by offering to speak for free is no longer such a secret. Where you used to be one of a handful of experts who spoke on a particular topic, today there are dozens,  if not hundreds, even thousands, of experts standing in line waiting for someone to say, “Sure, we would love to have you present on XYZ topic.”

Teleseminars Hit the Radar

At one point, many seasoned speakers realized they could actually reach more people and make a ton of money by offering teleseminars.  It was around 2005 when I realized this was a literal cash cow. I could make tens of thousands of dollars by getting on the phone, teaching a topic and making an offer on the back-end.

Best of all, I could do it in my pajamas because my audience would not see me with the platform of teleseminars.

Then came webinars. Those of us who were willing to muddle through the limited technology available back then could not only be heard, we could put up a slick slide presentation and add another element to our speaking.

Novelties Wear Off

Initially, online methods to reach our market were as much of a novelty as were the in-person showcase presentations, but it didn’t take long before lots of experts got wind of how big a market they could reach and how truly profitable this could be.

That was the great news. The bad news was this; people who called themselves experts, but really weren’t, got on the bandwagon. The market got really crowded and the quality of information went downhill.

Lots of newbies heard, “All you need to do is showcase an area of expertise by getting in front of your audience to make easy money.”

They came on board and quickly gave up because it wasn’t as easy as they had been led to believe. Even bona-fide experts became disillusioned and gave up way too soon because they realized they didn’t have it all figured out.

They would compare themselves with those of us who had been around for a decade or two (or three or four) and wonder why it wasn’t as easy as they had been led to believe.

Here’s a few reasons:

  1. They expect to hang their shingle and hoards of people will flock to listen to them regardless of how little effort they put into honing their craft.
  2. They haven't clearly honed an area of expertise that others identify them with. They jump from topic to topic never giving one thing a chance to grow.
  3. They are crappy presenters. This one speaks for itself.
  4. They put very little effort into gaining visibility and recognition. They are minimally known to the very people who can make the decision to bring them in for a speaking engagement or those who willing to put an hour aside to listen to them on a webinar or teleseminar.
  5. They give up before they give the process of building name recognition a chance to work.
  6. They fail to differentiate themselves by writing a book (or books).
  7. They have no way to generate revenue on the back-end with products and services. They truly believe they will make money solely from speaking.

There are plenty more, but these are some of the primary reasons experts who want to speak will fail.

Sadly, there are plenty of people out there who claim you can make great money speaking with very little effort. Any level of success takes effort. Anyone who tells you otherwise is wrong, incredibly wrong.

Visibility is a Must

You MUST put effort into what you’re doing AND  gain name recognition for opportunity to come knocking.

One of the best ways to do this is by creating the environment to showcase your skill, expertise and knowledge in front of those who give a darn about you and your message.

You MUST take control of the opportunities in front of you. A great way to do this is by hosting what are called self-staged events.

As someone who has not only survived, but thrived, in the ups and downs of the economy, shifts in how business is grown, technology creating incredible opportunity and competition, I long ago figured out what a golden opportunity this can be.

Truth be told, if I can figure it out, so can you. Like anyone who is extremely visible to my market, I started right where other highly visible experts did… a complete unknown.

Has the visibility come without effort? Not at all. Nearly 25 years into my business, I still do something every single day to reach my market.

Visibility Can Be Yours

Visibility is available to anyone willing to put the effort into the process. The age old question remains, “Where do I start?”

To make things really easy, I’ve put together a special report that walks you through the exact process of how to create your own cost effective events so you never have to worry about whether or not there is competition, what’s happening in the economy, what changes occur online, or any other factor that dissuades those not committed to using speaking to position their expertise.

It’s called, The Step-by-Step Guide of How I Make Over $100,000 a Year with FREE Presentations. It’s yours for the taking. Go to http://100kspeakerreport.com/.   This report is perfect for speakers, authors and consultants.

One of the reasons I make money on the platform, regardless of the economic temperature, is due to having products, including books, to sell. You don't need lots of products to make a great living. Actually, a book, or several books, could get you on track for some outstanding revenues. You can also use books as a negotiation tool with meeting planners.

If you're book has done well on Amazon, all the better.

And the next time you tell yourself the stories that prevent you from growing your business with speaking, read through the report to once again realize how really simple it can be….when your willing to do the work and stay in the game.

 

12 Things a Speaker Can’t Afford to be Without

12 Things a Speaker Can't Afford to be Without by Jackie Lapin

One of the most effective ways to attract new clients, sell more books or change lives is to embark on a public speaking campaign. This doesn’t yet need to be delivering high level professional keynotes in front of thousands of people. It can be a consistent outreach at local venues that welcome your wisdom and inspiration. You can also take advantage of a travel schedule, by marrying business trips or family visitations to speaking engagements in cities where you are already slated to be.

Consider some of these types of venues: women’s organizations, spiritual living centers, churches, fraternal organizations, monthly business gatherings, chamber of commerce meetings, recovery centers, conferences and conventions, bookstores, lifestyle expos, health and wellness centers, universities and colleges, etc.

But to do this you should be well prepared in advance. You want to present yourself as accomplished, an expert in your field, and a respected presenter. To convince bookers to take a chance on you, you need to make them feel confident that you can be a benefit to their audience—and you won’t embarrass the booker on stage!

If you are embarking on a speaking campaign, you there are 12 things you cannot afford to be without. Make sure you’ve got these nailed down!

You need to have:

1. A Great Benefit-Driven Speaker One-Sheet

The one marketing tool that every speaker needs is a One-Sheet. This single page document (printed onone glossy paper if used as a handout), should contain all the information to impress the booker about your skills as a presenter, the value of your content, why they should book you, your expertise and what other people have said about you or your presentation. Most importantly, it should speak to how it will benefit the audience…What’s In It for THEM! Your expertise isn’t enough. Your great presentation skills aren’t enough. You need to give them a reason on how the audience will grow, change, learn and get motivated. What’s the benefit and expected outcome!

2.  A Compelling Contemporary Website

The first thing a booker will do is review your website. If you have a 10-year-old website, or one with old links and old blogs, you are doing yourself more harm than good. Make sure you have a contemporary website—one that is horizontal in nature with big photographs, video if possible and minimal words on the home page. The colors must also reflect today’s trends (orange and yellow together, for instance, is straight from the late 1960s) Your logo, if you are using one, should be crisp and simple. The site must speak to today’s values, client needs and user accessibility—with very easy navigation and little clutter.

3. Current Photos

Integrity in presenting yourself is key, so if you are using a 10-year-old photo to make yourself look younger, there is a disconnect in honesty between you and the person who books you or between you and the audience. You’ve already shot yourself in the foot if you show up looking very different. So let go of your fear of rejection at how you look today, put on your best face and go get new photos taken!

4. Video

The most effective way to convince people you are worth booking is to show them how great you are in front of an audience! Arrange for someone to video your next presentation, edit it down to the best 10 minutes and post this on your website or any speaker presentation site on which you may have posted your profile (eSpeakers, Women Speaker’s Association, LuminaryVoices.com, etc.

5. One Compelling Presentation that Moves People Emotionally and Drives Them To Take Action

People who are gripped by emotion are more likely to engage with you. First they are moved with your story, then they are moved by how you make them feel about themselves. If they feel a great need or void — and you state clearly how you can help fill that need, you’ve got them! So plot your presentation carefully to touch on the emotional high points. And offer them a clear path for redemption or salvation.

6. A Total of 3 Presentations Adaptable for Different Audiences, Including a 90-Minute to 3-Hour Introductory Workshop

Not every presentation is right for all audiences…for example a more spiritual presentation may turn off a business-driven audience. So be prepared to have different presentations for different audiences. Give the booker a choice and show your versatility. Also have a 90-minute to 3-hour version that can be presented as a workshop. This provides revenue for you and often times a revenue-split for the venue.

But it also gives people a way to engage with you more deeply. Your initial presentation can actually act as an enrollment introduction for your workshop.

7. Testimonials

Want to convince a booker you are worth presenting to his/her audience? Show what other people have said about having you on their stages or how audience members have responded. Gather and present testimonials!

8. A Way for People to Engage with You After the Presentation

If you are presenting on a stage, you are remiss if you don’t present them a way to stay further engaged with you. This could be by giving away something free or conducting an on-site a raffle, buying a book, signing up for your newsletter or a free opt-in gift, offering them an opportunity to enroll in your next workshop, coaching program, mastermind, telesummit, private consultation, etc. You have a captive audience. Make sure to find a way to keep them in your community. Before you get on stage have a plan for engagement!

9. A Convenient Way to Sell in the Back of the Room

When you complete your presentation, it is likely many people will rush up to you with questions, conversations, and demands for your attention. How do you manage to sell your books and products when your attention is distracted? Fortunately new technology has given you a simple answer. Your smartphone or digital device has become the modern day cash register. The Square, Paypal and others have developed an easy way to take credit card purchases with a swipe and a signature. So preload the prices (including any taxes) of your merchandise or your merchandise bundles (more than one product you often sell together), and then show either an assistant/friend or someone predesignated by the venue how to use this simple system while you are otherwise occupied. By preloading the merchandise pricing, it takes the guesswork and mistakes out of the picture. But don’t forget to bring a cash box, with change and smaller bills as some people still do transactions the old-fashioned way!

10. Confidence

10k 2Even if you don’t feel fully confident, “act as if” while on stage. Confidence makes people feel they are in good hands. But the way to get confident is to practice! Know your stuff.

You shouldn’t be presenting from rote, but you should know where you are headed. Work from a general outline in your mind. Do it enough times and it becomes easier and easier. By the time I did 50 radio interviews for my last book, I honed my presentation so effectively that my next in-person speaking engagement was a breeze! I was able to focus on connecting to my audience because the content just flowed …  as I had done it dozens of times before.

11. Honest Self-Evaluation to Determine if More Training is Needed

Be honest with yourself. Could your delivery or your presentation use some improvement? If so, then there are wonderful speaker trainers available to you. A good place to begin is the resource page at Conscious and Transformational Speakers: http://consciousandtransformationalspeakers.com/resources/ . You’ll find speaker trainers who cover the full spectrum of speaking –from presentation skills to the business side and those that specialize in specific areas (storytelling, humor, enrolling people from the stage without being “salezy” ), etc.

12. The Time to Find Your Tribe: To get booked, you have to spend time engaged in the process of finding the right venues, connecting with bookers, providing your materials and then locking down the details. If you don’t have a speaker’s bureau or an assistant to book you, it’s all on you! However, if you have a message of personal, global or prosperity transformation, I might just have a shortcut for you! It’s called SpeakerTunity™ and it’s the twice-a- month speaker leads tip sheet. We’ve got direct contacts for venues, organizations and events that welcome awakened, enlightened transformational leaders! Visit com for the details!  Save time, money, energy and research by letting us provide these contacts directly to your desk!

jackieJackie Lapin is the founder of SpeakerTunity™, The Transformational Speaker Leads Tip Sheet, which delivers direct contacts for speaking engagements to subscribers—saving time, money, energy and research! Jackie is known as the Transformational List Diva, for the array of resources she provides to authors, speakers and transformational messengers.

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Three things experts MUST do to give a great presentation

As an expert, one of your greatest opportunities to build your market reach and client base is to get on the platform and give a “knock their socks off” presentation.

If you’re an entrepreneur, there are very few strategies that compare to getting on the platform in order to build your credibility, visibility, market reach, client base and revenues.

As an “expert” your job is to give the best presentation you possibly can. The long-term benefits of using speaking to build your business are beyond compare.

Three “must-do’s” for HOT presentations are:

  • Know your audience
  • Tell stories
  • Give it your all

Know your audience
It’s all very fine to be a good, or even great, speaker, but even great speakers need to know who’s in their audience. The more you know who your audience is the more you can customize your presentation to their needs.

Knowing your audience requires time upfront. There are a number of ways to become familiar with your audience including a pre-event questionnaire, one on one conversations with a cross-section of the audience and studying the website of the group you are presenting to.

By taking time upfront to know your audience, it’s a sure bet you will stand head and shoulders above other speakers.

Tell stories
Facts and figures may be a huge part of your message, but stories make your points memorable. People love stories. If you’re not a good storyteller, put effort into learning how. The ability to be a storyteller will take you from an average speaker to a memorable speaker.

Keep your stories short and make a point with your story. Avoid starting your story with, “I’m going to tell you a story.” Simply go into your story.

Give it your all
When people give you their time by sitting in your audience,  your job is to give 100% to the experience. To not do so is doing your audience a disservice.

  • Make your audience feel as though they are the most important people around.
  • Have fun.  When you have fun your audience will to.
  • Stay excited throughout. This doesn’t mean you have to jump around and bounce off the walls. It simply means be fully present throughout the presentation.

Regardless of what industry you’re in, if you want to be viewed as the go-to expert, presentations are, by far, the best way to do so. They are also the best way to sell books, information products and enroll clients into your high-end services.

Learn how to get on the platform to Power Up Your Sales with my most recent Kindle Book – Power Up Your Sales; Generate Leads for High-End Sales Through Public Speaking.

Right now you can get it as my gift to you by CLICKING HERE

Disclaimer – Power Up Your Sales is currently available at no cost on Kindle. CLICK HERE.

Turn your business (and speaking) around

It’s amazing when you cross your own invisible line from, “Ugh! I have to do this,” to “Wow! I get to do this!”

Such is the case with running. Never, in my wildest dreams, did I think I would enjoy, let alone love, running. But I do. A LOT! So much in fact, I regularly participate in local 5k, 10k, 15k and 10 mile runs. The short races are in preparation for a full marathon I’m taking part in!

Mind you, I’m not the fastest runner around. Truth be told, I don’t strive to be. However, I do strive to be the best I can be… for me.

Running has resulted in many incredible benefits for me.

  • Clarity of mind
  • Increased energy
  • Ability to focus for long periods of time
  • Positive mindset
  • Lower blood pressure
  • Lower risk of stroke, diabetes, heart disease and cancer
  • Stronger heart
  • Weight management (I’ve dropped 40 pounds of unhealthy weight in the last year)
  • Improved work performance

Mind you, I didn’t set out to be a runner. It certainly wasn’t a lifelong goal. My actual goal was to live with as much gusto as possible and break the stereotype of being a woman in my sixties. At nearly 62 years of age I daresay, I’m shattering many stereotypes.marathonone

One of the greatest benefits is the spillover into my business. I’m more efficient than ever and I definitely get more done in a shorter period of time. This allows for more time enjoying things outside of my business.

“Actions speak louder than words,” is something most of us have been taught since childhood. I believe this is truer than most people realize.

As I’ve stayed the course with my exercise routine, many of my clients have watched my progress and made their own commitments to some type of exercise and movement. Each is doing something they enjoy.

One client is doing daily rebound bouncing on a mini trampoline. Another has begun daily walks. Yet another is back at the gym enjoying resistance training. Another has recommitted to ballroom dancing.

All are feeling better about themselves and the “must do’s” in their businesses. The results for some are nothing short of amazing.

Most of my clients realize a big part of building their business is to speak on the platform to reach more of their market in a shorter period of time.

“I know this is something I should be doing, but I’m not feeling my best. I want to drop thirty pounds first,” lamented one client.

Realizing he was holding himself back by holding onto this excuse, my client decided to do something about it.

Recently he spoke to a crowd of over 100 entrepreneurs.

“Wow! I loved it. I want to do this more often,” he told me on a recent coaching call.

The fact is, how we feel about ourselves has a direct impact on our business. If we feel good, we tend to do more that’s good for our bottom line. We are willing to be more vulnerable in situations such as getting on the platform.

We also tend to have a better mindset. When all is said and done, it’s our mindset that either moves us forward or stops us in our tracks.

Looking to shift your mindset in order to get on the platform? Check out Power Up Your Sales; Generate High End Leads through Public Speaking Click here.

 

 

Why Experts Should Speak

I began speaking on the platform long before there was Twitter, Facebook, LinkedIn, YouTube and the now nostalgic voice that we eagerly awaited to hear, “You’ve got mail.”

Back in the day, the only way to get speaking gigs was to literally pound the pavement. I began right where most speakers started; as a complete unknown.

The year was 1994. I had just left my corporate job with GTE Health Systems. I was convinced all I needed to do was have the desire to speak and the rest would take care of itself.

Rough Times Ahead

Truth be told, I was in for a rude awaking. And yet, competition back 20 plus years ago was a lot less than it is today.

In the day there were fewer people who called themselves speakers. If you wanted to showcase your talent there were plenty of associations willing to let you present at their monthly meetings. Whether it be your local chamber, the local chapter of a women’s association or large companies in town that brought in experts on Fridays to present during the lunch hour, there was ample opportunity to get in front of an audience.

Fast forward to today and the playing field is a lot different. The “secret sauce” of showcasing your talent by offering to speak for free is no longer such a secret. Where you used to be one of a handful of experts who spoke on a particular topic, today there are dozens,  if not hundreds, even thousands, of experts standing in line waiting for someone to say, “Sure, we would love to have you present on XYZ topic.”

Teleseminars Hit the Radar

At one point, many seasoned speakers realized they could actually reach more people and make a ton of money by offering teleseminars.  It was around 2005 when I realized this was a literal cash cow. I could make tens of thousands of dollars by getting on the phone, teaching a topic and making an offer on the back-end. And I could do it in my pajamas because my audience would not see me with the platform of teleseminars.

Then came webinars. Those of us who were willing to muddle through the limited technology available back then could not only be heard, we could put up a slick slide presentation and add another element to our speaking.

Initially, the online ways to reach our market were as much of a novelty as were the in person showcase presentations, but it didn’t take long before lots of experts got wind of how big a market they could reach and how truly profitable this could be.

That was the great news. The bad news was this; people who called themselves experts, but really weren’t, got on the bandwagon and the market got really crowded and the quality of information went downhill.

Lots of newbies who heard all you need to do is showcase an area of expertise by getting in front of your audience came on board and quickly gave up because it wasn’t as easy as they had been led to believe. Even bona-fide experts became disillusioned and gave up way too soon because they realized they didn’t have it all figured out.

They would compare themselves with those of us who had been around for a decade or two (or three or four) and wonder why it wasn’t as easy as they had been led to believe.

Here’s a few reasons:

  1. They expected to hang their shingle and hoards of people would flock to listen to them regardless of how little effort they put into honing their craft.
  2. They hadn’t clearly honed an area of expertise that others would identify them with. They jumped from topic to topic never giving one thing a chance to grow.
  3. They were crappy presenters. This one speaks for itself.
  4. They put very little effort into gaining visibility and recognition. They were minimally known to the very people who could make the decision to bring them in for a speaking engagement or those who would put an hour aside to listen to them on a webinar or teleseminar.
  5. They gave up before they gave the process of building name recognition a chance to work.
  6. They didn’t differentiate themselves by writing a book (or books).
  7. They had no way to generate revenue on the back-end with products and services. They truly believed they would make their money solely from speaking.

There are plenty more reasons but these are some of the primary reasons experts who want to speak will fail. Sadly, there are plenty of people out there who claim you can make great money as an expert who speaks with very little effort. Any level of success takes effort. Anyone who tells you otherwise is wrong, incredibly wrong.

Visibility is a Must

The truth is, you MUST put effort into what you’re doing AND you have to gain name recognition for opportunity to come knocking.

One of the best ways to do this is by creating the environment to showcase your skill, expertise and knowledge. And to do it in front of those who give a darn.

It’s about you taking control of the opportunities in front of you. The best way to do this is by hosting what are called self-staged events.

As someone who has not only survived, but thrived, in the ups and downs of the economy, shifts in how business is grown, technology creating incredible opportunity and competition, I long ago figured out what a golden opportunity this can be.

Truth be told, if I can figure it out, so can you. And to make things really easy, I’ve put together a special report that walks you through the exact process of how to create your own cost effective events so you never have to worry about whether or not there is competition, what’s happening in the economy, what changes occur online, or any other factor that dissuades those not committed to using speaking to position their expertise.

It’s called, The Step-by-Step Guide of How I Make Over $100,000 a Year with FREE Presentations. It’s yours for the taking. Go to http://100kspeakerreport.com/.   This report is perfect for speakers, authors and consultants.

And the next time you tell yourself the stories that prevent you from growing your business with speaking, read through the report to once again realize how really simple it can be….when your willing to do the work and stay in the game.

 

Experts who speak on the platform achieve more…. or do they?

Have you ever wondered how two people can start a business right around the same time and  one skyrockets to success while the other one struggles, barely able to make ends meet?

While one is enjoying all the perks that come with high visibility the other is saying, “It's not fair. She/he is no more intelligent, gifted or talented than me.”

If you look at virtually any industry where experts are rocking it, it's likely they are using one secret weapon that isn't so secret. They are not hiding out AND they are eager to share their message on the platform.

In other words, they realize the power of SPEAKING on the platform.

In the over 20 years I've owned my business the most powerful marketing and sales tools I've implemented is getting on the platform, having a great time sharing my message, making an offer that people are interested in and watching the revenues pour in.

This is not about “get rich quick.” Quite the opposite. It's about being incredibly strategic in reaching your potential “sweet spot” clients with your product and service offerings.

Speaking on the platform is not a hit and miss process. The more strategic you are, the greater your results.

Opportunities to speak are all around.  Here are just a few of the many ways you can get on the platform.

  • Association meetings in your local market.
  • Brown bag lunches.
  • Chamber meetings
  • Meet up groups in your local area
  • Chapter meetings of associations you are a member of that take place outside of your local market.

Let's take brown bag lunches. You can create your own series, or research companies who offer this type of opportunity.

If you're hosting your own there are costs involved such as venue, marketing and materials you will provide participants. Plan to hold these once a month for a few months in order to gain traction for your efforts.

If you are invited in by a local company, the venue is provided and you have a built in audience. More times than not you can negotiate to have your training material duplication taken care of by the company you are speaking for.

It is also possible to make an offer. However, make sure to get the thumbs up on this before doing so. In most cases, if your offer is something that enhances work performance, productivity, health or just about anything that gives employees a better quality of life, there will be no objection to an offer. But again, get permission first.

Your offer should not be an afterthought. Plan it out, take your time with it and avoid downplaying the benefits of your offer.

This is just one example of how to get on the platform and generate revenues by offering a free presentation.

After your presentation, follow up with whomever invited you into the company. Ask for a testimonial and ask if they know of other companies you can offer a similar presentation to.

If you've done a great job before, during and after AND you make this a part of your overall business strategy, within a short period of time you likely will have lots of great opportunities.

Want to learn more? If yes, then access Insider Secrets to Making $100,000 a Year With FREE  Presentations. Click here.

powerliveaudienceFREE report Click here.
You're going to find out how to find engagements, what to sell to make great money and how to increase your profit margins.

 

#1 Way to build market reach, position expertise and generate great revenues is with speaking

If you love to speak on the platform, you’re really good and you have outstanding material, getting paid to speak is a great way to make a living.

The dream of many experts is to have a full calendar of paid speaking engagements. Nice dream and yet, for some, it is far more profitable to create complimentary speaking opportunities to “showcase” their expertise.

How can this be? After all, if you get paid right out of the gate, it’s like a bird in the hand being worth more than two in the bush.

Not so fast! For some of us, we’ve cracked the code of how to make the so-called free engagements incredibly profitable… to the tune of six figures, even multiple six figures, for one event.

Granted, there is upfront work that goes into a six figure event, but with the right preparation, delivery and follow up, you are in a great position to book out ongoing revenues you will enjoy for months to come.

The most important aspect of an event that showcases your expertise is mindset. With the right mindset everything else becomes manageable, doable and fun.

image blog postShowcasing simply means you, the expert, gives your audience a taste of what you do. With the right presentation, the right mindset and a clearly defined offer, you become unstoppable.

Even though your audience is not paying money to attend your presentation, they are paying with something that is far more precious; time. Make their time 100% worthwhile and when you make your offer they will be incredibly receptive.

When making an offer, it has to be specific to the audience you are presenting to. You absolutely must convey how this offer will benefit them. It’s not so much the features they care about, it’s how it will give them an outcome they seek.

Be sure to give yourself plenty of time when you are making the offer. The mistake I often see speakers make is they get so enamored with their presentation, they rush through their close.

In reality, your close happens throughout your presentation by way of case studies, examples and mini offers leading up to the big offer.

If the presentation is hosted by you, you are the one who creates the rules of when the offer is made.

In other cases, you won’t be able to make an offer during your presentation. It will be done during the follow up which might be done via email, direct mail or a phone call.

A great place to showcase your talent is at association meetings. There are thousands upon thousands of meetings taking place every month throughout the United States and Canada. Of course, Europe has association meetings too.

Regardless of where you speak, the key is to make sure audience members fit your profile of an ideal client.

There is a caveat to all this; if you’re just starting out and need platform experience, my recommendation is to speak to as many people as possible without too much concern for whether or not they will invest in your products and/or services.

On the other hand, if you are a seasoned presenter, then be extremely targeted with the people you get in front of. This is where the incredible revenue opportunities reside.

In the 21 plus years I’ve owned my business, hands down, the number one way I’ve built market presence, positioned my expertise and generated great revenue (while serving others with my information) has been by getting on the platform.


 

The six figure speaker mindset

Get on the platform. Give an incredible presentation. Make a boatload of money selling your products and services on the back-end.

Can it really be this simple? Actually yes…when you know what you're doing and you have the correct mindset.

Experts around the globe are making incredible livings by getting in front of audiences who are eager to hear what they have to say and learn from them. But it takes more than simply getting on the platform to realize how profitable speaking can actually be.

Before getting into what to do, let's look at why getting on the platform is such an incredible way to build a business, especially for soloentrepreneurs, small business owners, speakers, coaches, consultants and authors.

You are able to:

  • Share a message
  • Inspire
  • Start a movement
  • Position your expertise
  • Reach lots of potential “sweet spot” clients at once
  • Make money …. and lots of it

The fact is, more every day there is an increase in business speaking opportunities. According to Convention Industry Organization 205 Million people in the United States attend 1.8 million conventions, conferences, trade shows and exhibitions, incentive events and corporate/business meetings each year.

Imagine getting just a teeny bit of these opportunities.  Fact: seasoned speakers often have more than enough opportunity to pick and choose where they want to speak. Yet, it's not simply a  matter of sitting back and waiting for the flood gates of gigs to flow in. Regardless of how much experience and time in the industry a speaker has, he or she must be proactive in creating opportunities.

One of the best ways is to host self staged events. Actually, self staged events are on the rise and very, very profitable to solo entrepreneurs and experts in various fields.

Simply put, a self staged event is where you create your own speaking engagements.  Hands down, these can be one of the most profitable and flexible types of events for any experts.

When you host your own events YOU decide on the date, location, topic, content and back end offers. There's a lot to be said for this kind of flexibility.

With the last few events I hosted I generated over six figures in each one. You read right; six figures more than once.

Here's the thing though; you can learn all the techniques, strategies and formulas for becoming a successful speaker, but if you don't have the right mindset, it's all for naught. You absolutely must have a mindset that supports your vision of what is possible.

Want to learn how to host profitable events AND develop an unstoppable mindset for success as a speaker? If yes, get my FREE Kindle book – Power Up Your Sales: Generate Leads for High End Sales Through Public Speaking. Click here.

Planning your speaking engagements

As you move into 2016 here are a few questions to ponder.

  • What do you already have booked?
  • Where would you like to speak?
  • What events can you host to serve your market?
  • What groups and associations can you speak for?

The more you plan this out the more you can fill your speaking calendar.

 

From FREE to FEE – Insider Secrets to Making Six Figures Speaking

If you're an expert looking for a proven way to position your expertise while making a great living, platform speaking is, by far, one of the best strategies around.

Many people believe the greatest opportunity is getting paid by a client to speak. Although you can make a great living this way, there are more profitable ways. Read on.

There are several ways you can generate revenue.

  • Get paid to speak. Revenues may be limited to your fee.
  • Speak for associations and sell products and services from the platform. You must get permission by the meeting planner before you start selling.
  • Host your own events. This give you much more flexibility and you call the shots AND you can sell whatever you darn well want to.

Hosting your own events can be an incredibly profitable model. I've had several six figure paydays with self-staged events.

Self-staged events give you ample opportunity to teach whatever you want, to whomever you choose, with the potential to generate fantastic revenues through admissions, sponsorships and/or selling from the stage.

Types

  • Mastermind retreats
  • Workshops
  • Seminars

Pricing

  • No fee
  • Refundable deposit
  • Fee

You can use one event to jump-start another bigger, more profitable event. Your success will be determined by your preparation of each event, the development of a responsive database and how well you utilize your database.

Cost considerations

  • Venue rental
  • Insurance
  • Entertainment
  • Equipment rental
  • Printing costs
  • Food
  • Speakers
  • Marketing, advertising and promotions
  • Other

Sponsors to offset costs and increase registrations

  • Hosting your own event may require a substantial investment. A great way to offset the initial costs are with sponsors.

Sponsorship packages can be set up in a number of ways. A few of the items that can be sponsored are:

  • Table Space
  • Wall banner signage
  • Swag bag insertion
  • Platform opportunity
  • “Sponsored by” tag over PA
  • Promotional campaign signage/linkage

Marketing your event.

There are many ways you need to market your events. On June 23rd I'll share my top three.

If making a great living from speaking appeals to you, but you're not quite sure where to begin, start here…

From FREE to FEE
Insider Secrets to Making Six Figures Speaking 

CLICK HERE to reserve your spot

Tuesday June 23, 2015
4 p.m. Pacific

Be my guest and share time with me as I pull back the curtain on how virtually any expert can generate incredible revenue from the platform AND have a positive impact on your audience.

If you're someone who loves the idea of making a difference to those you are meant to serve while making a great living, this FREE webinar is for you.

Click here to reserve your spot