Why Authors Should Speak on the Platform

Years before I published my first book and began making money from writing, I made my living as a professional speaker. Simply put, I got paid to speak.

Early on in my business, speaking was my primary revenue stream.

When I began my speaking career, I had no idea there was more than one way to make money as a speaker. That is, not until I was contracted by a seminar company.

It was a great four year run. I traveled and spoke all over the United States, in many locations in Canada as well as England. Other than being able to speak to thousands upon thousands of mostly women,  I learned an incredible skill; selling products from the platform.

Not only was I required to be an outstanding speaker, it was imperative to generate revenues for the company by selling books and tapes at each speaking engagement. To not be able to do both meant the gig was up.

Developing the skill of selling products from the platform (aka back of the room sales) was a huge benefit in times ahead.

When it All Began

Long before there was Twitter, Facebook, LinkedIn, YouTube and the now nostalgic voice that we eagerly awaited to hear, “You’ve got mail,”  I began my career as a speaker.

The year was 1994. I had just left my corporate job with GTE Health Systems. Being very new to the industry of speaking, I was convinced all I needed to do was have the desire to speak and the rest would take care of itself. I soon learned otherwise.

Back in the day, the only way to get speaking gigs was to literally pound the pavement. That's how I secured the four year speaking gig. I did what I needed to do to be invited to audition for the company.

I had to send them a demo tape and fly out to Kansas to showcase my talent.

The contract definitely gave me financial security, but when it came time to go out on my own, I was about to learn some very important lessons.

Rough Times Ahead

Competition back 20 plus years ago was a lot less than it is today, but finding opportunities took a lot of effort… for a newbie.

In the day, there were fewer people who called themselves speakers.

If you wanted to showcase your talent there were plenty of associations willing to let you present at their monthly meetings. Whether it be your local chamber, the local chapter of a women’s association or large companies in town that brought in experts on Fridays to present during the lunch hour, there was ample opportunity to get in front of an audience.

The challenge was finding the best groups to speak to for one's expertise.

Secret Sauce is No Longer a Secret

Fast forward to today and the playing field is a lot different. The “secret sauce” of showcasing your talent by offering to speak for free is no longer such a secret. Where you used to be one of a handful of experts who spoke on a particular topic, today there are dozens,  if not hundreds, even thousands, of experts standing in line waiting for someone to say, “Sure, we would love to have you present on XYZ topic.”

Teleseminars Hit the Radar

At one point, many seasoned speakers realized they could actually reach more people and make a ton of money by offering teleseminars.  It was around 2005 when I realized this was a literal cash cow. I could make tens of thousands of dollars by getting on the phone, teaching a topic and making an offer on the back-end.

Best of all, I could do it in my pajamas because my audience would not see me with the platform of teleseminars.

Then came webinars. Those of us who were willing to muddle through the limited technology available back then could not only be heard, we could put up a slick slide presentation and add another element to our speaking.

Novelties Wear Off

Initially, online methods to reach our market were as much of a novelty as were the in-person showcase presentations, but it didn’t take long before lots of experts got wind of how big a market they could reach and how truly profitable this could be.

That was the great news. The bad news was this; people who called themselves experts, but really weren’t, got on the bandwagon. The market got really crowded and the quality of information went downhill.

Lots of newbies heard, “All you need to do is showcase an area of expertise by getting in front of your audience to make easy money.”

They came on board and quickly gave up because it wasn’t as easy as they had been led to believe. Even bona-fide experts became disillusioned and gave up way too soon because they realized they didn’t have it all figured out.

They would compare themselves with those of us who had been around for a decade or two (or three or four) and wonder why it wasn’t as easy as they had been led to believe.

Here’s a few reasons:

  1. They expect to hang their shingle and hoards of people will flock to listen to them regardless of how little effort they put into honing their craft.
  2. They haven't clearly honed an area of expertise that others identify them with. They jump from topic to topic never giving one thing a chance to grow.
  3. They are crappy presenters. This one speaks for itself.
  4. They put very little effort into gaining visibility and recognition. They are minimally known to the very people who can make the decision to bring them in for a speaking engagement or those who willing to put an hour aside to listen to them on a webinar or teleseminar.
  5. They give up before they give the process of building name recognition a chance to work.
  6. They fail to differentiate themselves by writing a book (or books).
  7. They have no way to generate revenue on the back-end with products and services. They truly believe they will make money solely from speaking.

There are plenty more, but these are some of the primary reasons experts who want to speak will fail.

Sadly, there are plenty of people out there who claim you can make great money speaking with very little effort. Any level of success takes effort. Anyone who tells you otherwise is wrong, incredibly wrong.

Visibility is a Must

You MUST put effort into what you’re doing AND  gain name recognition for opportunity to come knocking.

One of the best ways to do this is by creating the environment to showcase your skill, expertise and knowledge in front of those who give a darn about you and your message.

You MUST take control of the opportunities in front of you. A great way to do this is by hosting what are called self-staged events.

As someone who has not only survived, but thrived, in the ups and downs of the economy, shifts in how business is grown, technology creating incredible opportunity and competition, I long ago figured out what a golden opportunity this can be.

Truth be told, if I can figure it out, so can you. Like anyone who is extremely visible to my market, I started right where other highly visible experts did… a complete unknown.

Has the visibility come without effort? Not at all. Nearly 25 years into my business, I still do something every single day to reach my market.

Visibility Can Be Yours

Visibility is available to anyone willing to put the effort into the process. The age old question remains, “Where do I start?”

To make things really easy, I’ve put together a special report that walks you through the exact process of how to create your own cost effective events so you never have to worry about whether or not there is competition, what’s happening in the economy, what changes occur online, or any other factor that dissuades those not committed to using speaking to position their expertise.

It’s called, The Step-by-Step Guide of How I Make Over $100,000 a Year with FREE Presentations. It’s yours for the taking. Go to http://100kspeakerreport.com/.   This report is perfect for speakers, authors and consultants.

One of the reasons I make money on the platform, regardless of the economic temperature, is due to having products, including books, to sell. You don't need lots of products to make a great living. Actually, a book, or several books, could get you on track for some outstanding revenues. You can also use books as a negotiation tool with meeting planners.

If you're book has done well on Amazon, all the better.

And the next time you tell yourself the stories that prevent you from growing your business with speaking, read through the report to once again realize how really simple it can be….when your willing to do the work and stay in the game.

 

Why Experts Should Speak

I began speaking on the platform long before there was Twitter, Facebook, LinkedIn, YouTube and the now nostalgic voice that we eagerly awaited to hear, “You’ve got mail.”

Back in the day, the only way to get speaking gigs was to literally pound the pavement. I began right where most speakers started; as a complete unknown.

The year was 1994. I had just left my corporate job with GTE Health Systems. I was convinced all I needed to do was have the desire to speak and the rest would take care of itself.

Rough Times Ahead

Truth be told, I was in for a rude awaking. And yet, competition back 20 plus years ago was a lot less than it is today.

In the day there were fewer people who called themselves speakers. If you wanted to showcase your talent there were plenty of associations willing to let you present at their monthly meetings. Whether it be your local chamber, the local chapter of a women’s association or large companies in town that brought in experts on Fridays to present during the lunch hour, there was ample opportunity to get in front of an audience.

Fast forward to today and the playing field is a lot different. The “secret sauce” of showcasing your talent by offering to speak for free is no longer such a secret. Where you used to be one of a handful of experts who spoke on a particular topic, today there are dozens,  if not hundreds, even thousands, of experts standing in line waiting for someone to say, “Sure, we would love to have you present on XYZ topic.”

Teleseminars Hit the Radar

At one point, many seasoned speakers realized they could actually reach more people and make a ton of money by offering teleseminars.  It was around 2005 when I realized this was a literal cash cow. I could make tens of thousands of dollars by getting on the phone, teaching a topic and making an offer on the back-end. And I could do it in my pajamas because my audience would not see me with the platform of teleseminars.

Then came webinars. Those of us who were willing to muddle through the limited technology available back then could not only be heard, we could put up a slick slide presentation and add another element to our speaking.

Initially, the online ways to reach our market were as much of a novelty as were the in person showcase presentations, but it didn’t take long before lots of experts got wind of how big a market they could reach and how truly profitable this could be.

That was the great news. The bad news was this; people who called themselves experts, but really weren’t, got on the bandwagon and the market got really crowded and the quality of information went downhill.

Lots of newbies who heard all you need to do is showcase an area of expertise by getting in front of your audience came on board and quickly gave up because it wasn’t as easy as they had been led to believe. Even bona-fide experts became disillusioned and gave up way too soon because they realized they didn’t have it all figured out.

They would compare themselves with those of us who had been around for a decade or two (or three or four) and wonder why it wasn’t as easy as they had been led to believe.

Here’s a few reasons:

  1. They expected to hang their shingle and hoards of people would flock to listen to them regardless of how little effort they put into honing their craft.
  2. They hadn’t clearly honed an area of expertise that others would identify them with. They jumped from topic to topic never giving one thing a chance to grow.
  3. They were crappy presenters. This one speaks for itself.
  4. They put very little effort into gaining visibility and recognition. They were minimally known to the very people who could make the decision to bring them in for a speaking engagement or those who would put an hour aside to listen to them on a webinar or teleseminar.
  5. They gave up before they gave the process of building name recognition a chance to work.
  6. They didn’t differentiate themselves by writing a book (or books).
  7. They had no way to generate revenue on the back-end with products and services. They truly believed they would make their money solely from speaking.

There are plenty more reasons but these are some of the primary reasons experts who want to speak will fail. Sadly, there are plenty of people out there who claim you can make great money as an expert who speaks with very little effort. Any level of success takes effort. Anyone who tells you otherwise is wrong, incredibly wrong.

Visibility is a Must

The truth is, you MUST put effort into what you’re doing AND you have to gain name recognition for opportunity to come knocking.

One of the best ways to do this is by creating the environment to showcase your skill, expertise and knowledge. And to do it in front of those who give a darn.

It’s about you taking control of the opportunities in front of you. The best way to do this is by hosting what are called self-staged events.

As someone who has not only survived, but thrived, in the ups and downs of the economy, shifts in how business is grown, technology creating incredible opportunity and competition, I long ago figured out what a golden opportunity this can be.

Truth be told, if I can figure it out, so can you. And to make things really easy, I’ve put together a special report that walks you through the exact process of how to create your own cost effective events so you never have to worry about whether or not there is competition, what’s happening in the economy, what changes occur online, or any other factor that dissuades those not committed to using speaking to position their expertise.

It’s called, The Step-by-Step Guide of How I Make Over $100,000 a Year with FREE Presentations. It’s yours for the taking. Go to http://100kspeakerreport.com/.   This report is perfect for speakers, authors and consultants.

And the next time you tell yourself the stories that prevent you from growing your business with speaking, read through the report to once again realize how really simple it can be….when your willing to do the work and stay in the game.

 

Make 2017 your most profitable ever!

With 2017 close by, now is a great time to put pen to paper and map out your coming year.

Rather than kick back as the year comes to an end, this is the time to plan for a banner 2016. Rather than take a haphazard approach to what you are doing, determine what you really want to see unfold in the coming year.

 

Granted, we can’t plan for everything, yet we can plan for a lot. As the saying goes, “Failing to plan is planning to fail.” Alan Lakein.

The more you take pen to paper and plan out your year, the more productive you are bound to be. A huge part of productivity is automation. The more you can automate, the easier your processes become.

We’ve all heard, “An ounce of prevention is worth a pound of cure.” Conversely, “A day of planning results in a more productive year.”

If you’re an entrepreneur, speaker, coach, consultant or information product authority here are some areas to consider.

Market and ideal customer/client:

  • Who do you want to work with and who wants to work with you?
  • Who do you need to get in front of?
  • Where do they spend most of their time online?
  • What are they most interested in?

Planning for visibility:

  • Media calendar
  • Speaking engagements
  • Blog post calendar
  • Product launches

Profitability

  • Revenue projections
  • What is already on the books?
  • What are your projections?
  • What do you need to do to get from “what’s booked” to “what you want”?

Here are more specifics about key areas.

Media calendar

What are key dates that are essential for you to gain traction on such as holidays you can promote around, product launches, book releases, speaking engagements, self staged events, webinars, teleseminars and anything you want your market to know about?

What content will you include in media releases regarding these promotions?

What publications and social media sites will you promote to?

monthly-calendar-template-12

Speaking engagements

What do you already have booked? Where would you like to speak? What events can you host to serve your market? What groups and associations can you speak for?

The more you plan this out the more you can fill your speaking calendar.

Blog posts

What are key topics your readers would be interested in? What major events are occurring in your industry that you can write about? What content do you need to provide to increase your authority position?

Product launches

This is where a lot of people fall by the wayside. Rather than strategically plan out product launches, many people fly by the seat of their pants and launch products in a haphazard manner.

Look at the end result of where you want your buyers to end up. What are all the touch points that would lead up to this?

For example, if you have a high end product you plan to launch, what must happen prior to your launch to assure you achieve the greatest results for your efforts?

Conclusion

If you have yet to plan your coming year, what are you waiting for? Put a few hours aside to map out exactly what you want to see happen in 2016. Granted, there will be situations arise that you cannot predict, but with a road-map of how you want things to progress you are less likely to be thrown off course with unexpected occurrences.

If your goals include visibility, online marketing campaigns, book launches, product launches, joint venture partnerships and speaking, check out The Insider Club. By far, The Insider Club is the most concise (and affordable) programs of its type.

Click here to join.

Happy Holidays and an amazing New Year to you.

 

Are you afraid of criticism?

One of the greatest concerns I hear from emerging entrepreneurs is the fear of criticism. In order to avoid criticism, they will often downplay who they are and what they offer.

The reality is, the more visible you are the more you open yourself up to the judgment of others.

As you emerge into the arena of creating information products, this is yet another arena that you will set yourself up to criticism. You cannot avoid it.

No matter how stellar your products are, there will be those who will pass judgment. Yet, it is in the production of digital products you can create an incredible revenue stream.

When it comes to digital products and online marketing, decide right now that you are willing to take some criticism, because it’s going to happen. Don’t delude yourself into thinking you will never set yourself up for criticism. The fact is, the more visible you are, the more risks you take, the more you put yourself out there, the more of a moving target you are for anyone sitting behind a computer screen to shoot at any type of message that person chooses.

It’s likely someone right now is saying, “Wow, you’re being so negative.” Then there are those who are smiling because they may have recently had something like this happen to them. I’m not writing this to be negative, but to provide a reality check to those people who think they will never receive criticism. When they do, they wonder what they could have done differently to not receive a nasty email, Facebook wall posting, or tweet.

It’s not so much finding a way not to receive criticism. It’s more about handling the criticism in a productive way. To assure you are on track with what you are doing as you gain visibility, here are a few simple guidelines:

  1. Know who your market is and is not. The clearer you are on this, the better. This way if someone who is not in your market lets off some steam, and you get the butt end of things, it really doesn’t matter because they would never buy from you anyway.
  2. Give everything your very best. At the end of the day, when you know in your heart of hearts you’ve done the best you can, criticism is not going to have that much of an impact on you.
  3. Continue to study, learn, grow, and risk. Never, ever let a few bozos stop you from doing what you are passionate about.
  4. Surround yourself with others who will raise you up and at the same time push you to be even more than you currently are.
  5. Know what drives you. What is your big why? When you are clear on your why, it helps you to deal with adversity and frustration.
  6. Realize there are people who NEED what you have. To play small because of the opinion of someone else, their values and beliefs is not only doing yourself a disservice, it’s doing your market a huge disservice.
  7. Play big. Today we have opportunities to impact our markets like never before. The playing field has been leveled. What you do is determined more by your state of mind than by anything else.

Ready to get lots of visibility? Join me for a FREE webinar – Create Massive Visibility Online Click Here

2 FREE Teleseminars for authors and solopreneurs

Make 2011 the Year You Sell More Books Than Ever Before

Free Teleclass…

Tuesday, November 16th 10 a.m. PST

“Turn Any Book into an Online Bestseller while Increasing Your Visibility, Revenue and Credibility” 

Sell more books in one day than most authors sell in a lifetime of a book. Learn how and start your book success story right away.

http://www.streetsmartsmarketing.com/amazonfree.htm


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Have a great day

Teleseminars – 3 Types you can offer

Offering teleseminars as a part of your services is a great choice for many entrepreneurs. Knowing which is the best can be a challenge. There are dozens of “types” of teleseminars to choose from. Below are three very popular types.

Preview Calls

If you are new to teleseminars, I recommend you start with a preview call format. This type of teleconference will be one of the most popular types of teleseminars that you offer.

Basically a preview call is just what it sounds like. People get a taste of what a paid course will be about.

However, to have a successful call, you have to be able to market it and sell on the backend. Marketing and selling will be covered in an upcoming lesson.

FAQ Call

Another purpose for teleseminars is to provide the most commonly requested information to your clients. If you have customers who seem to be asking the same questions over and over about your products and services, you could prerecord a session. When new clients come on board, you can give them a copy of the recording. This helps the client and saves you time.

For example, let’s say you are a nutritionist and you sell a very unique type of nutrition program. When your customers buy the program, they receive an instant download of the most common questions they will may have.

Expert Interview

Expert interviews are great because you can bring an incredible amount of value to your market.

Hosting expert sessions is a great way to bring added value to your market. However, before you approach an expert you need to be prepared for the conversation. Know what you will say, why you are asking this particular expert and what the benefit to the expert is for joining in with you.

As with any aspect of running a business, with teleseminars the more organized you are the better.

Learn 5 Simple Steps to Make Money with Teleseminars. FREE online course http://www.streetsmartsmarketing.com/5Simple.htm

 

Teleseminar – What is correct etiquette?

Hosting a teleseminar is becoming more and more common every day. However, if not done
right they can leave a very bad impression with listeners – many of whom could
be potential clients.

When you host a teleseminar there are any number of things that can go wrong. The
more prepared you are the better.

One part of preparation is to inform listeners how to get the most out of the
experience.

If your call includes Q&A time, you may have some participants who are not as
respectful as you would hope. The sad fact is some people either don't know
about call etiquette or if they do, they simply don't care. Your job is to make
the entire call experience as pleasurable for as many participants as you can.

Informing
Callers of Proper Etiquette

[Read more…]

Teleseminar success – 8 Simple Steps to Successful events

Teleseminars are likely one of the most effective methods for promoting
a product or service, building an opt-in subscriber list, increase credibility
and establish your expert status.

However, to achieve optimum results you must have your systems in place.
It takes more than simply hosting a call to make this work.

Countless individuals have attempted teleseminars as a route to business
success, yet failed miserably when they have attempted to make money from
teleconferences. Often it is because they have not been trained in how to
position the call, create enough of a market demand for what they are selling,
there is no call to action, nor do they have a solid follow-up plan.

With the right vision, planning and action steps, you can do extremely
well with teleconferences. Here are a few of the steps involved in successful
teleseminars.

[Read more…]

Teleseminars – 5 Things You Must address before hosting a teleseminar

To optimize your effectiveness (and revenues) with teleseminars, or any aspect of your product or service offerings, you not only need to know how to develop a great teleseminar you also need to know who is interested in your information, how to market your offerings and how you will sell.

Let's begin with foundation. In virtually any marketing course, a primary area of discussion is defining your target market. Without knowing specifically who your market is, it is difficult to develop products and services your customers will be interested in and be willing to pay for.

 Here are a few considerations.

 Who is your market?

What do they want and need?

  1. What is their most
    challenging problem that you have a solution for?
  2. What keeps them awake
    at night?
  3. Is your expertise
    what they are looking?

 A consideration many
people never take into account is, “Who do you ideally want to do  business with?”

 Start from the space
of, “There are qualities I look for in my clients that will enhance our
working relationship.”

 

After all, you will
be putting time, energy and effort into any working relationship. Why not make
them the most enjoyable relationships you can?

 

This is just the
beginning. The challenge many professionals have is they have not taken the
time to identify who wants and needs what they have to offer, but who they
ideally want to work with.

 

Without knowing this
you may drastically miss the mark. Take time up front to do your homework so
that you will benefit your market over the long run and have a great time doing
so.

 

5 Simple Steps to Make Money with Teleseminars. FREE online
course from Kathleen Gage, The Street Smarts Marketer. Kathleen Gage
works with spiritually aware speakers, authors, coaches and consultants
who are ready to turn their knowledge into money making products and
services.

http://www.streetsmartsmarketing.com/5Simple.htm

Teleseminars – Getting through the noise of the competition


When it
comes to offering teleseminars the fact is there is an incredible amount of competition.
In years past this was not the case. There were a handful of people offering
their training by way of a teleseminar.

Today
this is not the way it is. Teleseminars are a dime a dozen. Does that mean you
shouldn’t offer them? Of course not!

What it
means is you have to raise your own bar in what you are offering. You also have
to know what sets you apart from the competition. And…you need to know what
your competition is offering to the market.

To offer
teleseminars without doing research on what your market wants, what your
competitors are up to and what is the most needed solution to a problem is
likely to set you up for a lot of frustrations.

[Read more…]