Do you know how this one trend is impacting your business right now?

Trends come and go. Some trends are playful, insignificant to quality of one’s life and just plain dumb. Circa December, 1975; Pet Rock.

The Pet Rock craze lasted about six months, ending after a short increase in sales during the Christmas season of December 1975.

Virtually any social gathering consisted of conversations around the people who had the easiest to care for pet around; the Pet Rock.

By February 1976 Pet Rocks were discounted due to lower sales, Dahl sold 1.5 million Pet Rocks and became a millionaire.

A fun trend, but not life changing to anyone other than Dahl, the manufacturer and distributors.

Then there are trends like the one that is huge in 2015; transparency in who you are and how you run your business. This one trend is absolutely essential to pay attention to.

According to Forbes.com transparency will become the most important tool of marketing. Consumers will demand what they want and what they want is more transparency from the companies they deal with.

Transparency has been more widely accepted and implemented by micro companies and solo entrepreneurs. Many of the larger companies are still holding onto the notion of the best, most entertaining stories that may not be completely authentic.

Due to the speed at which consumers can get information and because of the viral aspect of the Internet and social media in particular, those who are willing to give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time, will come out ahead. They will build more trust and trust equates to stronger working relationships.

In line with this trend are those who will document experiences, product rollouts and personal journeys. Example… https://www.facebook.com/groups/marathonsforwomen/

Do you know other important trends that will definitely impact how you do business and how your market responds to you?

Join me on January 15th to learn about more essential trends sure to impact how you run your business in 2015 and how you can benefit from these trends.

Join me for 2015 marketing Trends You Need to Know About.” This is a private event for Power Up Insider Club members. During this member-only webinar you will learn how to fully position your products and services in a way to ride the wave of hot trends.

Not a member? Join for only $27. http://www.powerprofitsinsiderclub.com/

Not only will you receive weekly business growing lessons, you will also have a spot reserved for 2015 marketing Trends You Need to Know About Webinar.

 

Top 10 Trending Videos of 2014

Video has become one of the best ways to get your message out to market. There are videos for virtually anything you might have an interest in. Some are fantastic, while others leave a lot to be desired.

Video marketing is a hot trend that you should consider adding to your marketing mix if you have not already done so.

Do you know what the top 10 trending YouTube videos in 2014 were? Shira Lazar and Yousef Erakat, AKA FouseyTUBE, show you the hottest video trends (videos, channel and stars) of 2014! Including…

  • Top prank
  • Top wedding proposal
  • Top Channel
  • Top mainstream musician
  • Top mainstream celebrity
  • Top traditional brand
  • Breakout viral video of the year
  • Music video of the year
  • Music video parody of the year
  • Most viewed trend of 2014

Watch the full video about the top 10 videos at https://www.youtube.com/watch?v=LLjfFn17_G4

You might be wondering why you should care. Here’s why; when you see what’s trending, the number of views the videos get and the number of subscribers a channel gets, it’s likely there is a great opportunity for the creators of the videos and channels to hear “Cha Ching!”

It’s always a great idea to pay attention to what’s grabbing attention. Who knows, you might get a few ideas before creating your next video.

Want to learn more about trends and how they impact you? Join me on January 15th at 4 p.m. Pacific for “2015 marketing Trends You Need to Know About.” This is a private event for Power Up Insider Club members. During this member-only webinar you will learn how to fully position your products and services in a way to ride the wave of hot trends.

Not a member? Join for only $27. http://www.powerprofitsinsiderclub.com/

Not only will you receive weekly business growing lessons, you will also have a spot reserved for 2015 marketing Trends You Need to Know About Webinar.

This webinar will be recorded so even if you can’t make it live, you will get the replay. But! You must be a member of the Insider Club. http://www.powerprofitsinsiderclub.com/

If you pay attention to trends your business will thrive

If you are using the Internet to market your business you absolutely need to pay attention to what is going on.

One of the most effective ways to address client issues, concerns and needs is to understand trends that impact them. Knowing what trends are occurring is also a great way to determine what products and services you should be developing.

Many people guess at what is going on. Smart entrepreneurs pay attention to trends. My colleague, Denise Wakeman, posted an excellent resource on her blog for those who want to stay in the loop with trends.

Great job Denise.