510,000 comments every 60 seconds on Facebook

When social media first hit the Internet, most people had no clue how big several platforms would become.

For example, every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) This simply means there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part is essential.

It’s the same with YouTube, LinkedIn and Twitter. The amount of content being loaded by the minute is staggering.

Social media has allowed us to reach our market in a very user-friendly way. What with Facebook, Twitter, LinkedIn and YouTube, you can get your message in front of hundreds, thousands and tens of thousands of people in a very short period.

You may think all you need to do is have a presence on the four main platforms, but if you’re not strategic about how you’re posting, and what you’re posting, you could likely be wasting your time.

What worked early on, no longer works. Simple as that. Early on for me was the late nineties. That's 20 years ago. Holy heck. Time flies!

Truth be told, if you are still using strategies you used when you first started, there’s a great chance your results are poor at best.

It Took a Lot More Back in the Day

When I started my business in 1994, gaining visibility was a much more laborious process than it is today. In the past, we were limited in the ways in which we gained visibility.

However, back in the day, there wasn’t the amount of competition for the consumers attention like there is today.

We are on information overload. At every turn, something is vying for our attention.

There are so many more options today than in the past. However, to get the most out of your efforts, it’s important that you have a consistent look and feel to what you are doing. This is where branding, banners, sales letters, memes, and all your messaging comes in.

A Huge Challenge

One of the greatest challenge is to present the look and feel that is most appropriate for your message and market. It's important to be clear on who you are trying to reach. The old adage, “Everybody is my market,” absolutely will not fly on social media.

Clarity equates to opportunity.

Throwing Mud at the Wall

The approach many people take to their social media presence is to do what can be referred to as “throwing mud at the wall.”

This is where they take a haphazard approach, putting up messages, memes, quotes, videos and whatever else they can think of without much thought at all to a strategy behind the process.

Before you begin, think about who you want to reach with your message. What would appeal to them? If you are dealing with a conservative market, your branding needs to reflect this.

On the other hand, if you are dealing with a progressive, edgy market, how you present yourself will be very different.

My market tends to be progressive and they’ve grown to expect me to be an “color outside of the lines” kind of person. With this in mind, it’s necessary for me to make sure my messaging reflects this.

Whether it be my copy, my images and photos or what I have to say, my message will appeal to some while not to others.

To determine where you need to focus your attention, let’s take a look at the four most popular social networks; LinkedIn,

LinkedIn

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals. Whether you are in a job search, wanting to reach businesses who might be able to utilize your services, or connect with other high-level professions, LinkedIn is fast becoming one of the best social networks around.

LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

One of the very most important aspects of LinkedIn is your profile. It’s amazing how many people put very little thought into how they are presenting themselves. Or… their profile reads like a resume.

Whatever your reason for using LinkedIn, job hunting, prospecting for qualified leads, or networking in your industry, you need to have a professional, eye-catching LinkedIn profile to make sure you are found by the right people at the right time. A great profile helps you to stand out from the crowd.

Rather than simply posting your resume, write your profile in the first person. Write as if you are talking to someone directly. Additionally, use video and images strategically.

Be sure to use catchy titles, keywords and keep in mind how people might search for someone with your skills.

To see what I mean, check out my profile. https://www.linkedin.com/in/kathleengage/

Facebook

Facebook is likely the most popular social network platform around. It represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.

Learn about the statistics and growth of Facebook here. https://zephoria.com/top-15-valuable-facebook-statistics.

YouTube

Without a doubt, video is here to stay. Indications are viewer interest will increase. However, due to the quality of devices we can shoot video on, consumers are becoming more demanding.

YouTube personalities are showing up by the day. A great example is AwakenWithJP. JP takes a humorous approach to spiritual topics. He has become a favorite of viewers around the globe…including me.

Popular YouTube channels address food, health and nutrition, humor, business, meditation and pets.

If you are established in your expertise, you would be well served to consider video.

Twitter

Whether you are a fan or not, President Trump increased the interest of Twitter users. Twitter is one of my favorite places to get up to the second news on current affairs and trending topics.

It’s also a great way to follow experts you are interested in.

Keep Branding in Mind

There are plenty of other social networks to choose from including Instagram, Pinterest, and industry specific networks.

Regardless of what social networks you choose, make sure you have a consistent look and you keep your branding in mind.

 

What if you really don’t need social media marketing?

If you haven’t heard how important social media is in your overall marketing you likely have not been paying attention. To not incorporate social media into your promotional activity is a huge mistake.

However, you need to think through why you are using social media as well as what outcome you desire.

The really amazing thing about social media marketing is how rapidly it is growing. This can be a major challenge for many. Trying to keep up can drive even the sanest man or woman a bit crazy.

Over the last few years an incredibly powerful industry cropped up with virtual assistants, project managers, consultants, speakers, authors and content experts who assist business owners at all levels with their social media marketing needs.

Another area that is growing in leaps and bounds are the DIY (do it yourself) entrepreneurs who may prefer to do their own social media marketing because it is so fascinating to them or they are simply not in a position to hire someone.

Regardless of what level of involvement you have you do need to keep up on some degree of information. For example, lots of people think of social media in terms of only their computer when in fact iPhones and other such devices allow interaction virtually any time, any place.

To help with this I found a blog with 70 Plus Free iPhone Apps for Social Media Mavens. Click here to access.

Something else I have for you to take your Social Network knowledge to an incredibly high level is a free webinar with two leading experts, Sean Malarkey and Lewis Howes.

Both are recognized around the globe for their knowledge, expertise and easy to apply strategies to give you optimal results for your efforts. Lewis Howes is the author of LinkedWorking that teaches individuals how to generate revenues and success using LinkedIn.

Sean Malarkey is a highly sought after mentor and consultant recognized as one of the best in the industry.

Join us on April 5, 2011 for Advanced Social Media Training. http://kathleengage.com/socialmedia.htm

 

What do successful authors say about social media?

It’s amazing how many people just don’t realize the true benefits of social networking and social marketing.

Putting the power of social networking to the test, not long ago I sent out a message to members of an author’s group I belong to on LinkedIn. The request I posted was this, “I am writing an article/report on social marketing/social media. I would love to hear success tips from members of this group.”

Within a very short period of time, I received lots of responses. Below are a few that I wanted to share with you for a couple of primary reasons. One, to show you how quickly you can get what you need if you simply ask. Two, to show by example, how powerful social networks truly are. Within a very short period of time, I received several outstanding responses that gave me what I need for an excellent article and blog post.

Many people are of the belief that writing articles and blog posts are difficult. This simply is not true…if you know where to look. And they are both great ways to market books, teleseminars, live presentations and more.

But I digress. This is a topic for a future article. For now, take a look at what these authors (who also know the importance of marketing) have to say.

Response I
“Viral marketing means many things, including e-mail and fax blasts, article publishing, blogging and writing on others' blogs, social networking on every possible site, creating multiple web sites and blogs, creating video book trailers, posting on Twitter regularly, maintaining pages at LinkedIn, Goodreads, Facebook, MySpace, Filedby, Multiply, Ziggs, Ning, You Tube, Yahoo, etc.

Video book trailers have become a viral marketing avenue. Each and every electronic source for promoting a book should be exploited.

Never assume that your book will sell to your heart’s content just because it appears on Amazon, Borders or Barnes & Noble. So do a million other such books. For effective marketing, you must create a viral wave of interest via electronic promotion. Wherever people congregate electronically, your book must reside.”

Charles Weinblatt
Author, Jacob’s Courage
http://jacobscourage.wordpress.com/

Response II
If you are already writing an e-newsletter, you can archive the issue which creates a URL that you can share across your social media platforms — thereby leveraging your expertise to people who don't already subscribe. I do this with my Constant Contact newsletters and the results have been great.

[Read more…]

Why are you using Twitter in your Internet Marketing?

By
now, almost everyone has heard of Twitter and millions upon millions of people
are using it. Yet, many people are not getting the most out of their Twitter
involvement.

 

For
those who may be new to Twitter, let’s start by defining Twitter.

 

Twitter
is a social marketing platform done through microblogging. Microblogging allows
a subscriber of a web service to broadcast short messages to other subscribers
of the service through micro posts.

The
greatest appeal of microblogging is its immediacy and portability. Posts are no
more than 140 characters. Some microblog sites do allow up to 200 characters,
but your Twitter posts can be no more than 140 characters.. Again, this is
characters, not words.

Twitter
is the most widely recognized form of microblogging. Although there was
skepticism by many when Twitter was first introduced, it is now a very common
form of online communication.

 

[Read more…]

Build Buzz with a Twitter Contest

This guest article from Dana Lynn Smith is part of the virtual book tour for her new book, The Savvy Book Marketer's Guide to Successful Social Marketing.

Twitter contests and giveaways are a fun way to build buzz, increase your followers, and promote your book at the same time.

With a prize drawing, a winner is drawn from the contest entrants. You can give away a free copy of your book or put together a prize package that includes several related books or products. One advantage to inviting others to contribute to the prize package is that they can help promote the contest. You may want to create a web page or blog post that describes the contest, so you can link to it.

Typically, people enter a Twitter contest by following you and then re-tweeting a specific message such as this: “Just entered to win an autographed book: The Garden of the Soul. Just follow @LynnSerafinn & Retweet. See http://bit.ly/beq28 #GOTS”

Tweet and Re-tweet
You get the promotional ball rolling by tweeting about your contest, then others pass the message on for you by re-tweeting.

You can keep track of the entries by searching Twitter to locate the re-tweets. Another idea is to add a unique hastag, such as #GOTS in the example above, to your message. Then you can search Twitter for the hashtag to bring up a list of your entries.  Make sure no one is already using your hashtag by searching for the hashtag on the Twitter search page. http://search.twitter.com It's a good idea to copy or print out your entries each day, to make sure you don't lose any.

Make it random
An easy way to select a winner is to generate a random number at http://www.random.org. For example, if you have 224 entries, this free service will generate a random number between 1 and 224. If your number is 53, then count down to the 53rd entrant to find the winner.

[Read more…]

How many Twitter tools are there?

How many Twitter tools do
you know about? What if I told you there is a resource you can access that has
over 100 tools that you can immediately access that will give you more power
and efficiency with your Twitter involvement. Below are three that you may not
have known about. Imagine what the others can do for you.

TweetRank displays graphical information about how many
people follow you. It aims t
o
give you details about your Twitter
profile due to changes in your follower patterns. You need to follow @tweet_rank.
You can check for what impact there was on your followers due to your
individual tweet(s) and what kind of impact you made on your followers.
The website is in German and English.

 

 

ReTweetRank lets you see the rank of any Twitter
user. With the rank, latest Retweets of
the user are shown and an RSS feed can also be grabbed for the
same. Monitoring Retweets can provide a better understanding of the audience to
the originator, while others can see the most interesting tweets of a
particular user.

 

Joint Contact is specifically designed for small and medium sized
businesses that are looking for a project management solution that will allow
them to manage documents, discussions, schedules, cases, tasks, and team
information. The solution is available online or it can be hosted on site.
Joint Contact is simple to use and it enables busy project managers to manage
multiple projects involving different team members.

 

My good friend, David Perdew, put this resource together. If you
know anything about David you know he always delivers the best information in
the easiest to understand format.

 

To access your own copy and learn about how you can make money
letting people you know about My Twitter Handbook click here.

 

Your chance to get a great product at no cost and make money as well

I
just got a great resource that I wanted to share with you. Earlier this week my friend, David Perdew released his latest eProduct called
My Twitter Toolbox this week. It's a great little product that David created
last week with more than 100 Twitter productivity tools.

Just to test the market, he priced it at $7.77. And for that price, buyers are
grandfathered into the regular updates with new tools.

As soon as I got his message about the toolbox I made the $7.77 purchase.

I only promote those items that I believe in. For the price you will be very,
very happy you made the decision to get this. But the price is soon going up.
More on that below. Back to the release of the product.

 

Click here to access

Well, response has been overwhelming.

What does that tell David? The price is too low.

So, Thursday, May 7 at 6 p.m. ET, he’s raising the price to $19.97. And he is
only going to continue selling it at that price for 30 days.

Why only 30 days? Because this tool has continually updating content about new
Twitter tools, tips and other products, he’s creating a low-cost monthly
membership site.

But EVERYONE who buys it now (at the $7.77 price) or before June 7 (at the
$19.97 price) will be “comped” into the My Twitter Toolbox monthly
membership and never have to pay additional fees.

So, what does that tell YOU?

Get in now for $7.77 – one time – and you will continue to get great info about
Twitter for as long as you remain a member.

Click here to access

The best part of all is that I am now an affiliate and with two sales make my
money back and you can do the same. The more you sell the more you make.

Most people in this group are looking for an easy (and reputable) way to make
money online. I can assure you this is one of the easiest and the product is
great. I guarantee it and so does David.

Don't hesitate. Check it out.

Kathleen

Are You Guilty of Annoying Others via Social Networks?

The saga of
my recent Facebook ousting continues. Not only have I not been able to get back
on FB, I still have no idea as to why I got “excommunicated” in the first
place.

However, I
have found the experience to be one of introspection. As a matter of fact, many
people, myself included, are evaluating our past, current and future
involvement on social networks in general.

Take Twitter.
With the ability to automate the Direct Message feature, the number of emails clogging
inboxes everywhere with useless messages has gotten way out of control. For
those who don’t know about this feature, basically you set it up so when
someone follows you an automatic welcome message goes to the person who just
requested the follow.

Although
this may seem like a great idea in theory, in reality it is a pain in the
backside for most of us. Here’s my experience; daily I was getting lots of auto
DMs from folks I don’t know who immediately tried to sell me something, encourage
me to look at a site with useless information, or what not.

Admittedly,
I had my Twitter account set up so the minute you followed me, you
automatically got a DM with something like, “Thanks for the follow. I do all I
can to tweet useful information.”

Although a
nice welcome, how many people actually read the message compared to how many
get very annoyed with yet another blanket message arriving in their inbox?

Think about
how many of these messages you get from your Twitter connections. How many of
the automated ones do you actually read? Initially it may be something you get
excited about, but in short order it gets to be very annoying and a huge timewaster;
especially if you try to read every single message. Once you realize that it is
automated, the frustration mounts.

After realizing how annoyed I was with all the
junk mail (and knowing I was likely annoying others), I disengaged the DM
feature. Now when someone gets a DM from me it is manually done which means I
really wanted to send you a message of value.

I also
disengaged the automatic DMs I got from others. Daily I was getting dozens,
even hundreds of useless messages that I never read anyway. Now I know that
when I get a DM it is the real deal and the sender actually wanted to send me a
message of value.
Yes, dear readers, many folks are taking a good look at the process and becoming
more selective about who we follow, befriend, tweet, twoot, hoot, capture or
whatever the latest and greatest term happens to be for any specific social
network communication we are involved in.

The whole
idea of social networks is to create value in the relationships we develop. At
least that’s what we would love to think.

Although
automation is great on the one hand, on the other hand it is something that has
impersonalized how we communicate and has become a huge annoyance more times
than not.

Let’s bring
back the days we actually welcome messages and announcements rather than
cringing when we see our inbox cluttered with useless garbage.

As a sidenote, to see what others are thinking about my Facebook ousting, go to FB and find the group, Let Kathleen Gage back on Facebook. I do hope you will take the time to join.

Bet you didn’t know this about Twitter

I pride myself in being a quick study when it comes to the latest and greatest ways to network and market online. That’s why I got involved with Twitter.

Have I gotten benefit from Twitter? You bet. Recently, I hosted a teleseminar and was amazed at how many people tweeted about the call before it happened and after it was over.

Yet, I had no idea how many there actually were until I read a tip in a new report called, 5 Steps To Twitter Success by Rob Richards and Robin Araoz. I learned a valuable tip on how to track who is tweeting about you. There were dozens of tweets I would not have known about without the information I picked up from the report.

Not only was I able to see what was being said, I was in a position to reply to the tweets. This allows for very effective networking.

The small price of the report would have been worth it for just that one tip. But there was much more than that.

If you are not on Twitter yet, this report is a must read. If you are on Twitter and you think you know all there is to know, this report is a must read.

Heck, just read it. You will be glad you did. And, it’s fully guaranteed. Here’s what Rob and Robin promise….if for any reason at all, you feel you didn't learn anything new or that it didn't help you, they'll refund every cent of your purchase – no questions asked. NOTHING TO LOSE… ALL TO GAIN!  

Check it out.  

Tweet Later is nothing to do later

If you are using Twitter you know how powerful it can be as a marketing tool. When I hosted my Amazon preview teleseminar earlier this week, I couldn't believe how many Tweets I received with folks telling others about the event.

Most were affilaites who used Twiitter very effectively to send the word out. Affiliate marketers are becoming more aware of how truly powerful Twitter is in their overall marketing.

If you are not yet using Twitter, I would highly recommend you do. One client just emailed me to say Twitter is the best. She promoted a teleseminar and got quite a good response for registrations from Twitter.

Something that is little known is Tweet Later. You can actually post your tweets to be sent out at whatever time and date you want. I had heard about it from Willie Crawford, Internet marketer master and Denise Wakeman of the Blog Squad, but honestly, never gave it much thought. You know, just a bit too busy to check it out.

That is until a few days ago. Decided to check it out and it is Fantastic!

I can take 5 – 10 minutes to post several tweets that will post throughout the day and move on to another part of my marketing.

Go to http://www.tweetlater.com/ to register for Tweet Later. You must have a Twitter account to do this.

Would love to hear from others who have used Tweet Later.

Follow me on Twitter at http://twitter.com/kathleengage

Kathleen Gage

The Street Smarts Marketer